BBQ Restaurant Analysis Executive Summary Three separate

BBQ Restaurant Analysis
Purpose: To determine customers’ desire to have a BBQ restaurant at the Unions.
Survey Period: Taste Test = November 8-23, 2011; Perceptions = November 21-23, 2011
Surveyors: Taste Test = N/A; Perceptions = Student Affairs Marketing
Sample Size: Taste Test = 748; Perceptions = 33
* See appendix for questionnaires
Executive Summary
Three separate surveys were run throughout November to gauge customer interest in a BBQ
restaurant at the Student Union. The first survey involved a taste test sample (n=748) on the mall
featuring proposed recipes, the second was a perceptions survey of students that tasted the
samples (n=16), and the third was a perceptions survey of students that had not tasted any
samples (n=17).
94-97% of surveyed customers expressed an interest in the BBQ restaurant, and the results
did not differ significantly between those that had and had not tried the samples. All students
participating in the third perceptions survey were familiar with other BBQ restaurant concepts
(44% Famous Dave’s, 40% Mama’s Hawaiian, 16% Tony Roma’s), and only 20% had never
visited these locations.
63-71% of surveyed customers expressed that they would visit a BBQ establishment weekly
(no customers would visit daily, but 32% would visit monthly and 6-12% would visit
semesterly). However, only 40% of the similar customers currently visit similar restaurants
(such as Famous Dave’s) on a weekly basis.
Students who had tried the BBQ samples on the mall expressed that they would pay an average
price of $5.13 for a meal similar to what they sampled (with a range of $3-$10, and deviation of
$1.71). However, the samples were smaller than the actual meal to be served in the restaurant.
Students who had not tried the samples, but viewed a copy of the menu, expressed that they
would pay an average price of $7.34 for a meal (main course, drink, and side), with a range of
$2-12 and deviation of $2.34. Combining these results, an average price of $6.29 is reached.
The “taste test” survey recorded the highest scores for the tastiness and tenderness of the
samples, and the lowest scores for spiciness of the honey mustard and smoky BBQ sauces, and
the smokiness of the beef. Overall, scores were low for greasiness and fattiness, and 62% of
customers surveyed felt the samples were cooked “just right.”
Key takeaways:
94-97% of surveyed customers are interested in a BBQ survey
63-71% of surveyed customers would visit a BBQ restaurant weekly
An average meal combo price between $5.13-$7.34 is recommended
Positive Factors
 Overall, all surveyed customers responded positively to the idea of a BBQ
restaurant in the Student Union.
 The overall majority (97%) of surveyed customers from the “Taste Test” survey
indicated they would be interested in a BBQ restaurant on campus.
 The majority (94%) of surveyed customers that did try the samples in the
perception survey indicated they would be interested in a BBQ restaurant.
 The majority (94%) of surveyed customers that did not try the samples in the
perception survey indicated they would be interested in a BBQ restaurant.
 The perception survey customers that did try the samples indicated they would
most likely visit the BBQ restaurant weekly. This result did not change
significantly for customers that did not try the samples.
 Overall, the average price provided by surveyed customers when asked
approximately how much they would pay for a main dish was $6.29 with a range
of about $2.29 with the max price being $12 and the minimum price being $2.
 The “Taste Test” surveyed customers gave the highest scores to the tastiness of
all the meats (pork 4.24, chicken 4.15, beef 4.19) and the tenderness of the
chicken (4.37) and pork (4.34) samples.
 The majority (62%) of the “Taste Test” surveyed customers responded that all
the meats were cooked just right.
 Comparing all the overall quality scores for the meats and sauces, the “Taste
Test” customers’ responses were highest for the meat on the chicken and pork
samples and for the sauce on the pork sample.
Negative Factors
 The overall impression from the “Taste Test” surveyed customers indicates that
although they are interested in the restaurant, 3% of surveyed customers
expressed concern about the price, stating that they would only eat at the BBQ
restaurant if the food was reasonably priced.
 “Taste Test” surveyed customers consistently commented about the samples
needing to be spicier, have more BBQ sauce, and be served on better bread.
 The “Taste Test” surveyed customers gave the lowest scores to the spiciness of
the sauce on the chicken (1.99) and the beef (1.99), and the smokiness of the
beef (2.65).
 Comparing all the overall quality scores for the meats and sauces, the “Taste
Test” surveyed customers consistently ranked the beef samples lower than the
chicken and the pork; the scores were especially lower in the categories of
tenderness, smokiness, and quality and higher in fattiness.
Overall “Taste Test” Survey
Sample Tested:
Smoked Mesquite Chicken/ Honey Mustard BBQ Sauce: 203 people
Smoked Mesquite Pulled Pork Sliders/ BBQ Sauce: 315 people
BBQ Beef Brisket/ Smoky BBQ Sauce 225 people
*Note: 5 people did not specify which sample they tried but their responses were included overall
The MEAT was…
Average Score
Tender
Tasty
High Quality
Smoky
Greasy
Fatty
4.31
4.17
3.93
3.76
2.57
2.55
*Note: scores are out of 5, with 5 being extremely
The meat was...
5
4
3
2
1
0
Tender
Tasty
High Quality
Smoky
Greasy
Fatty
* Greasy and Fatty were intended to be negative factors
When asked, on a scale from 1-5, if the meat was undercooked, just right, or overcooked, the
average surveyed customer response was 3.09 with a range of 0.43. This signifies surveyed
customers thought the meats were cooked just right. See graph on following page.
100%
The meat was...
% of Surveyed Customers
90%
80%
70%
60%
Overall
50%
Chicken
40%
Pork
30%
Beef
20%
10%
0%
1
Undercooked
2
3
Just Right
4
5
Overcooked
No
Response
The SAUCE was…
Average Score
Tasty
Sweet
Tangy
Spicy
4.02
3.50
3.07
2.02
*Note: scores are out of 5, with 5 being extremely
The sauce was ...
5
4
3
2
1
0
Tasty
Sweet
Tangy
Interest in having a BBQ restaurant:
# of Customers
Customers that ARE
Customers that ARE NOT
Customers that did not respond
723
10
15
Spicy
% of Customers
97%
1%
2%
BBQ Restaurant Interest
2%
1%
Customers that ARE
interested
Customers that ARE
NOT interested
97%
Customers that did not
respond
Observations:
The overall results show a positive reception to the samples. A majority (97%) of surveyed
customers are interested in having a BBQ restaurant. When asked why, 486 customers gave a
reason. Some of the most common reasons stated used words or phrases such as: “adds
variety,” “BBQ is delicious,” “it’s good,” “I love BBQ,” “it’s awesome,” “it’s yummy,” and “tasty.”
Since the majority was interested in the restaurant, a list of comments countering that opinion is
given below. Please see appendix for complete list of survey responses.
Negative or less interested comments:
This was yummy. But I would have to be in the mood for BBQ food. So I’m not sure how
much I’d eat there.
Its tasty, hope the price is reasonable
It was good  would need a reasonable price though
All of the meat needs more flavorful sauces
Maybe, usually not on the UA campus for dinner and lunch
It was excellent. Some parts of the meat were a little fatty, but it was great
It tastes good but whether I would buy depends on price, and what kind of bread it was
served with.
Not sure what else there is to offer? Sides?
I prefer other kinds of food, more healthy food
Have something really spicy
Good, but having a side should be an option
I don’t eat on campus often
It would be a different option, but I don't think I would eat there often
Conclusion
The surveyed customers responded positively to all the BBQ samples. The surveyed customers
made recommendations that could be useful if the Union decides to put in a BBQ restaurant.
However, the survey question asking for the customer’s level of interest in a BBQ restaurant is
leading because they were trying the samples.
Chicken “Taste Test” Survey
Sample Tested:
Smoked Mesquite Chicken/Honey Mustard BBQ Sauce: 203 people
The MEAT was…
Average Score
Tender
Tasty
High Quality
Smoky
Greasy
Fatty
4.37
4.15
4.01
3.94
2.51
2.47
*Note: scores are out of 5, with 5 being extremely
When asked, on a scale from 1-5, if the meat was undercooked, just right, or overcooked, the
average surveyed customer response for the smoked mesquite chicken was 3.06. This signifies
surveyed customers thought the chicken was cooked just right.
The SAUCE was…
Average Score
Tasty
Sweet
Tangy
Spicy
3.94
3.55
3.08
1.99
*Note: scores are out of 5, with 5 being extremely
Interest in having a BBQ restaurant:
# of Customers
Customers that ARE
Customers that ARE NOT
Customers that did not respond
194
2
7
% of Customers
96%
1%
3%
Observations:
A majority (96%) of surveyed customers showed interest in a BBQ restaurant after trying the
smoked mesquite chicken. When asked why they were interested, 129 out of 203 customers
gave a reason. The reasons stated are similar to the responses stated in the “Overall” analysis
section above. There were negative comments specifically about the chicken that are different
from the overall section:
Would be better with tangier sauce; can’t detect the mustard!
The chicken tasted too much like smoke.
Needed a tad more salt – very moist smoked flavor
Meh, pulled pork was better
I would suggest to make it more spicy
The sauce soaked into the bread and made it soggy, and it fell apart a little
I love BBQ, but you need better sauce and bread
Please see appendix for complete list of survey responses.
Pork “Taste Test” Survey
Sample Tested:
Smoked Mesquite Pulled Pork Sliders/BBQ Sauce: 315 people
The MEAT was…
Tender
Tasty
High Quality
Smoky
Greasy
Fatty
Average Score
4.34
4.24
3.96
3.68
2.53
2.49
*Note: scores are out of 5, with 5 being extremely
When asked, on a scale from 1-5, if the meat was undercooked, just right, or overcooked, the
average surveyed customer response for the smoked mesquite pork was 3.10. This signifies
surveyed customers thought the pork was cooked just right.
The SAUCE was…
Tasty
Sweet
Tangy
Spicy
Average Score
4.11
3.57
3.07
2.04
*Note: scores are out of 5, with 5 being extremely
Interest in having a BBQ restaurant:
Customers that ARE
Customers that ARE NOT
Customers that did not respond
# of Customers
309
2
4
% of Customers
98%
1%
1%
Observations:
A majority (98%) of surveyed customers were interested in having a BBQ restaurant after trying
the smoked mesquite pork. When asked why, 215 out of 315 customers gave a reason. The
reasons stated for wanting a BBQ restaurant were similar to the responses stated in the
“Overall” analysis section above. There were negative comments specifically about the pork that
are different from the overall section:
I prefer the chicken. The pork was too sweet.
A little too sweet
Better bread and I’d be down
BOMB! MORE SAUCE! Kinda dry.
Bread has to be less sweet. The meat can be spicier.
Delicious. Could use a better sauce, maybe a little more smoky. Still good though!
I like BBQ. Felt meat needed a little more sauce. Pretty tasty, though.
I would like to be able to add my own sauce to make it spicier.
It is delicious, chicken isn’t great. Loved everything, pork needs more sauce, do it! I’d eat
here more. Also: more desserts.
It is tasty, you could marinate it and season it more
It just needs a little more “kick” to it
Meat was great, but there needs to be more flavor
Pork was not as good as the beef. Not spicy enough should be more smoky.
Quite tasty BBQ with good grilled flavor. Personally would like spicier.
Should be spicier
Spicier!! Try Famous Dave’s!
Stronger Sauce!!! Weak flavor!
Very well done, I’d like a little more sauce
When eaten with a bun, it lost some of the flavor. When eaten without the bun, it was
great!
Yum yum! Would like a spicier version
Yummy. But I hate the fatty chunks
Please see appendix for complete list of survey responses.
Beef “Taste Test” Survey
Sample Tested:
BBQ Beef Brisket/Smoky BBQ Sauce: 225 people
The MEAT was…
Tasty
Fatty
Tender
High Quality
Greasy
Smoky
Average Score
4.19
3.82
3.70
3.12
2.68
2.65
*Note: scores are out of 5, with 5 being extremely
When asked, on a scale from 1-5, if the meat was undercooked, just right, or overcooked, the
average surveyed customer response for the BBQ beef brisket was 3.12. This signifies
surveyed customers thought the beef was cooked just right.
The SAUCE was…
Tasty
Sweet
Tangy
Spicy
Average Score
3.97
3.36
3.05
1.99
*Note: scores are out of 5, with 5 being extremely
Interest in having a BBQ restaurant:
Customers that ARE
Customers that ARE NOT
Customers that did not respond
# of Customers
215
6
4
% of Customers
95%
3%
2%
Observations:
A majority (95%) of surveyed customers were interested in having a BBQ restaurant after trying
the BBQ beef brisket. When asked why, 140 out of 225 customers gave a reason. The reasons
for a BBQ restaurant were similar to the responses stated in the overall section. There were
negative comments specifically about the beef that are different from the overall section:
Beef was bad: it was half beef and half inedible chunks of fat and who knows what. For
beef have more actual meat.
Could be sweeter and a bit spicier.
Cut down on grease level
I love BBQ! The sauce needs a little more flavor. But pretty darn good.
I love brisket and BBQ. Would also like the option of brisket without BBQ sauce.
I’m hoping for good wings
It is a good idea, although it could use a little more flavor in the meat.
More salt! More tang! More flavor!
Make it more spicy if you want it to taste like Brushfire
More smoke, stronger sauce, too weak.
More spice
Could use some tomatoes and bell peppers
Not with sandwich, it doesn’t go well together
Needed more sauce
Puller pork is better
Should be spicier
The meat seemed a bit too greasy. I liked the sweet taste of the pork, I liked the spice of
the beef.
Too much smoky
Please see appendix for complete list of survey responses.
Perceptions Survey: Customer who DID try BBQ samples
Sample Tested: 16 people
Smoked Mesquite Chicken/ Honey Mustard BBQ Sauce: 3 people
Smoked Mesquite Pulled Pork Sliders/ BBQ Sauce: 9 people
BBQ Beef Brisket/ Smoky BBQ Sauce 6 people
*Total does not equal 16 because customers sampled multiple items
Approximately how much would you be willing to pay for a sandwich like the one
you sampled today?
Statistics
Price
Average Price
$5.13
Maximum Price
$10.00
Minimum Price
$3.00
Price Range
$1.71
How often would you be interested in eating a meal like this at a BBQ restaurant
in the Student Union?
Responses
# of Customers % of Customers
Daily
0
0%
Weekly
10
63%
A few times per month
3
19%
Once a month
2
13%
A few times a semester
1
6%
Once a semester
0
0%
Never
0
0%
Visit Frequency
6%
Daily
13%
Weekly
Few Times/Month
Once a Month
19%
63%
Few Times/Semester
Once a Semester
Never
Interest in having a BBQ restaurant:
Customers that ARE
Customers that ARE NOT
# of Customers
15
1
% of Customers
94%
6%
BBQ Restaurant Interest
6%
Customers that ARE
Customers that ARE
NOT
94%
Surveyed customers were asked a follow up question of why, or why they were not,
interested in a BBQ restaurant. The one customer that responded “No” commented that
they “don’t eat meat that much” which is why they were not interested.
Conclusion:
The overall results of surveyed customers that did try the samples shows a positive reaction
to a BBQ restaurant. The average price the surveyed customer would be willing to pay for a
sandwich was $5.13 with a range of about $1.75. Surveyed customers indicated they were
mostly interested in eating at the BBQ restaurant weekly (63%). None of the customers
responded they would visit daily. The maximum price the surveyed customers were willing
to pay was $10 and the minimum was $3. A majority (94%) of surveyed customers are
interested in having a BBQ restaurant after trying the samples. The surveyed customers
were encouraged to comment about the potential new BBQ restaurant; below is a list of the
comments.
Comments:
Would change things up
Mascot
Good idea
Really good
Good-Western theme. Keep Hawaiian buns
Exquisite, not spicy
great idea
great idea
Sell in groups or singles
A little oily
A little dry, but good
Good idea-Fatty/greasy meat
Not fatty, but greasy
Sauce was tangy, meat was tender. Would like a spicier option
Veggie options
Perceptions Survey: Customer who DID NOT try BBQ samples
Customers Surveyed: 17 people
Are you familiar with any of the following BBQ restaurant chains?
Options
# of Customers
% of Customers
Famous Dave's
11
44%
Tony Roma's Ribs
4
16%
Lucille's Smokehouse BBQ
0
0%
Dickey's BBQ
0
0%
Smokey Bones
0
0%
Mama's Hawaiian BBQ
10
40%
BBQ Restaurant Familiarity
Famous Dave's
Tony Roma's Ribs
40%
44%
Lucille's Smokehouse BBQ
Dickey's BBQ
Smokey Bones
Mama's Hawaiian BBQ
16%
The surveyed customers were asked a follow up question, which asked how often they
visit the above restaurants. This was an open-ended question, therefore the data below
was coded according to their responses. Because it was an optional question, the total
number of customers does not equal 17.
How often do you visit the above restaurants?
Responses
# of Customers
Daily
0
Weekly
6
A few times per month
2
Once a month
2
A few times a semester
0
Once a semester
2
Never
3
% of Customers
0%
40%
13%
13%
0%
13%
20%
Approximately, how much would you be willing to pay for one of these main
dishes?*
Statistics
Price
Average Price
$7.34
Maximum Price
$12.00
Minimum Price
$2.00
Price Range
$2.34
*Surveyed customers were shown a menu.
How often would you be interested in eating a meal like this at a BBQ restaurant
in the Student Union?
Responses
# of Customers
% of Customers
Daily
0
0%
Weekly
12
71%
A few times per month
3
18%
Once a month
0
0%
A few times a semester
2
12%
Once a semester
0
0%
Never
0
0%
Visit Frequency
12%
Daily
Weekly
Few Times/Month
18%
Once a Month
Few Times/Semester
71%
Once a Semester
Never
Interest in having a BBQ restaurant:
Customers that ARE
Customers that ARE NOT
# of Customers
16
1
% of Customer
94%
6%
BBQ Restaurant Interest
6%
Customers that ARE
Customers that ARE NOT
94%
Surveyed customers were asked a follow up question of why, or why they were not,
interested in a BBQ restaurant. The one customer that responded “No” commented they
“probably won’t go unless it has a short line.”
Conclusion:
The overall results of surveyed customers that did not try the samples show a positive
response to a BBQ restaurant. The average price the surveyed customer would be
willing to pay for a sandwich was $7.34 with a range of $2.34. Surveyed customers
indicated they were mostly interested in eating at the BBQ restaurant weekly (71%)
which was more often than survey customers said they visit other BBQ restaurants
(40% weekly). Surveyed customers were most familiar with Famous Dave’s (44%) and
Mama’s Hawaiian BBQ (40%) but were also familiar with Tony Roma’s Ribs (16%). The
maximum price the surveyed customers were willing to pay was $12 and the minimum
was $2. A majority (94%) of surveyed customers are interested in having a BBQ
restaurant without trying the samples. The surveyed customers were encouraged to
comment about the potential new BBQ restaurant, but only one customer commented,
saying, “I want this!”
Demographics
Class-Standing
Freshman
Sophomore
Junior
Senior
Grad Student
Faculty/Staff
Other
Gender
Female
Male
Number of Customers
19
7
2
4
1
0
0
Number of Customers
8
25*
*The number of male respondents is higher than normal (wasn’t sure how to say this)
Analysis
The majority of all customers surveyed were interested in having a BBQ restaurant in
the Student Union. The level of interest did not change for customers that did not try the
samples. Customers from the taste test survey were 97% interested, customers from
the perception survey that did try sample were 94% interested, and customers from the
perception survey that did not try sample were 94% interested. All the customers
surveyed indicated they would visit the BBQ restaurant weekly. This result did not
change significantly (4%) based on whether or not the surveyed customer tried a
sample. The surveyed customers provided approximate prices they would be willing to
pay. Overall, the average price was $6.29 with a range of $2.29 with the maximum price
being $12 and the minimum price being $2. The customers that tried the samples
provided a lower average price of $5.13 with a range of $1.71 compared to customers
that did not try the samples, which the average price was $7.34 with a range of $2.34.
$14.00
Prices
$12.00
$10.00
$8.00
$6.00
$4.00
$2.00
Customers DID Try Sample
$-
Customers DID NOT Try Sample
BBQ "Taste Test" Sampling Survey
1. Which BBQ Sample did you try?
Smoked Mesquite Chicken / Honey Mustard BBQ Sauce
Smoked Mesquite Pulled Pork Sliders / BBQ sauce
BBQ Beef Brisket / Smoky BBQ Sauce
2. The meat was...
1= not at all
5= extremely
...Tasty
...Tender
...Smoky
...Greasy
...Fatty
...High Quality
1-------2-------3-------4-------5
1-------2-------3-------4-------5
1-------2-------3-------4-------5
1-------2-------3-------4-------5
1-------2-------3-------4-------5
1-------2-------3-------4-------5
1---------------------2--------------------3--------------------4--------------------5
Undercooked
Just Right!
Overcooked
3. The sauce was...
1=not at all
5=extremely
...Tasty
...Spicy
...Tangy
...Sweet
1-------2-------3-------4-------5
1-------2-------3-------4-------5
1-------2-------3-------4-------5
1-------2-------3-------4-------5
4. Would you be interested in having a restaurant on campus that serves this kind of
BBQ food?
Yes
Why or why not?
No
BBQ "Taste Test" Sampling Survey
Description:
Date Created: 11/8/2011 7:58:19 PM
Date Range: 11/10/2011 12:00:00 AM - 12/2/2011 11:59:00 PM
Total Respondents: 748
Q1. Date:
Count
Percent
748
100.00%
748
Count
Percent
410
54.81%
11/08/2011
338
45.19%
11/09/2011
Respondents
Q2. Which BBQ Sample did you try?
Count
Percent
203
27.14%
Smoked Mesquite Chicken / Honey Mustard BBQ Sauce
315
42.11%
Smoked Mesquite Pulled Pork Sliders / BBQ sauce
225
30.08%
BBQ Beef Brisket / Smoky BBQ Sauce
5
0.67%
748
No response
Respondents
Q3. The meat was . . . - Tasty
Count
Percent
2
0.27%
Not at all
15
2.01%
2
125
16.71%
3
310
41.44%
4
284
37.97%
Extremely
12
1.60%
748
No response
Respondents
Q4. The meat was . . . - Tender
Count
Percent
1
0.13%
Not at all
11
1.47%
2
86
11.50%
3
299
39.97%
4
336
44.92%
Extremely
15
2.01%
748
Respondents
No response
Q5. The meat was . . . - Smoky
Count
Percent
9
1.20%
Not at all
69
9.22%
2
194
25.94%
3
265
35.43%
4
185
24.73%
Extremely
26
3.48%
748
No response
Respondents
Q6. The meat was . . . - Greasy
Count
Percent
115
15.37%
Not at all
265
35.43%
2
210
28.07%
3
86
11.50%
4
48
6.42%
Extremely
24
3.21%
No response
748
Respondents
Q7. The meat was . . . - Fatty
Count
Percent
117
15.64%
Not at all
274
36.63%
2
200
26.74%
3
82
10.96%
4
50
6.68%
Extremely
25
3.34%
No response
748
Respondents
Q8. The meat was . . . - High Quality
Count
Percent
1
0.13%
Not at all
27
3.61%
2
183
24.47%
3
320
42.78%
4
190
25.40%
Extremely
27
3.61%
748
Respondents
No response
Q9. The meat was . . .
Count
Percent
0
0.00%
1 - Undercooked
19
2.54%
2
460
61.50%
56
7.49%
4
7
0.94%
5 - Overcooked
206
27.54%
748
3 - Just right!
No response
Respondents
Q10. The sauce was , , , - Tasty
Count
Percent
9
1.20%
Not at all
34
4.55%
2
148
19.79%
3
272
36.36%
4
261
34.89%
Extremely
24
3.21%
748
No response
Respondents
Q11. The sauce was , , , - Spicy
Count
Percent
306
40.91%
Not at all
206
27.54%
2
112
14.97%
3
43
5.75%
4
41
5.48%
Extremely
40
5.35%
No response
748
Respondents
Q12. The sauce was , , , - Tangy
Count
Percent
61
8.16%
141
18.85%
2
272
36.36%
3
156
20.86%
4
79
10.56%
Extremely
39
5.21%
748
Respondents
Not at all
No response
Q13. The sauce was , , , - Sweet
Count
Percent
15
2.01%
78
10.43%
2
270
36.10%
3
240
32.09%
4
115
15.37%
Extremely
30
4.01%
748
Not at all
No response
Respondents
Q14. Would you be interested in having a restaurant on campus that serves this kind of BBQ food?
Count
Percent
723
96.66%
Yes
10
1.34%
No
15
2.01%
No response
748
Respondents
Q15. Why or why not?
Count
Percent
486
100.00%
Count
Percent
1
0.21%
:)
1
0.21%
A change in food
1
0.21%
a good change from the usual menu
1
0.21%
a little too sweet
1
0.21%
A new budget option in the cactus grill is great. Priced right and this could be my lunch
1
0.21%
A new taste. But I hope for a bigger sandwich.
1
0.21%
A new variety of food. Choices are always good
1
0.21%
a normal BBQ sandwich.
1
0.21%
Add variety
1
0.21%
adds variety
1
0.21%
All of the meat needs more flavorful sauces
1
0.21%
AMAZING!
1
0.21%
As a texan, I am a big fan of bbq
1
0.21%
As long as it's not served on the Hawaiian rolls
1
0.21%
awesome
1
0.21%
Awesome!
1
0.21%
b/c we don't have one
1
0.21%
BBQ food makes the world a better place
1
0.21%
BBQ is a southwester tradition. Why didn't you do it sooner. idk!
1
0.21%
BBQ is always a good idea.
1
0.21%
BBQ is always a welcomed change from any type of lunch. More variety
1
0.21%
BBQ is american
1
0.21%
BBQ is awesome and adds lots of variety!
2
0.41%
bbq is awesome!
1
0.21%
bbq is delicious and I would love to eat bbq food
1
0.21%
bbq is delicious!
1
0.21%
BBQ is delicious!
1
0.21%
bbq is good :)
1
0.21%
BBQ is good!
1
0.21%
BBQ is good!
1
0.21%
BBQ is great
1
0.21%
BBQ is one of my favorite foods! plus it's really good
1
0.21%
BBQ is so good!
1
0.21%
BBQ is tasty no matter what.
1
0.21%
BBQ is tasty!
1
0.21%
BBQ isn't a fad
1
0.21%
bbq rocks
1
0.21%
BBQ Rules!
1
0.21%
BBQ!
1
0.21%
BBQ!!!!!
1
0.21%
BBQ>BK/Cactus Grill
1
0.21%
Be epic
1
0.21%
Because barbeque is good
1
0.21%
because bbq is awesome
1
0.21%
because bbq is yummy! and its different!
1
0.21%
Because BBQ its good eating!!
1
0.21%
because food good
1
0.21%
because i enjoy bbq
1
0.21%
because I love bbq
1
0.21%
Because I love BBQ
1
0.21%
Because I love bbq and I would definitely go to such a restaurant
1
0.21%
because I love bbq, but you need better sauce and bread
1
0.21%
because i miss texas
1
0.21%
Because I'm a cowboy! I love BBQ!
1
0.21%
because it's awesome!
1
0.21%
because it's delicious
1
0.21%
because it's good
1
0.21%
Because it's good
1
0.21%
Because it's good!
1
0.21%
Because it's good! Plus they gave me a free one...maybe it'll happen again
1
0.21%
Because it's good, they should make steaks too. Also because I work in the kitchen and will
probably have to make it
1
0.21%
Because it's really good!
1
0.21%
Because it's yummy!
1
0.21%
Because the food was good and had lots of flavor. The meat was of high quality.
1
0.21%
Because we don't have BBQ in this place
1
0.21%
Becuase bbq food is always good
1
0.21%
Beef was amazing I would be it is something new
1
0.21%
better bread and I'd be down.
1
0.21%
better than fro yo
1
0.21%
BOMB! MORE SAUCE! kinda dry
1
0.21%
Both were great!
1
0.21%
bread has to be less sweat. the meat can be spicier.
1
0.21%
Brisket was the best. Chicken and pork were okay
1
0.21%
brushfire grill is awesome
1
0.21%
But maybe too expensive
1
0.21%
By the 1st bite I was happy! It's really good, and I Would definitely buy this food!
1
0.21%
Cause I eat meat son!
1
0.21%
cause it's delicious, tried all three and pork was easy, chicken needed more bbq flavor or
sauce, beef was pretty good all around, maybe a little better *kings hawaiian bread was
great move, DON'T CHANGE
1
0.21%
Cause it's good
1
0.21%
cause its yummy
1
0.21%
Chicken was just right. Beef was bad: its half beef half inedible chunks of fat and who knows
what. For beef have more actual meat
1
0.21%
Chuck testa
1
0.21%
Could be sweeter and a bit spicier. I am connoisseur, huge bbq fan
1
0.21%
Couse the union rocks!
1
0.21%
cut down on grease level
1
0.21%
Cuz I love me some BBQ
1
0.21%
cuz it's good
3
0.62%
delicious
5
1.03%
Delicious
1
0.21%
Delicious :)
1
0.21%
Delicious would eat there several times a week.
2
0.41%
Delicious!
1
0.21%
Delicious! I'd eat there everyday.
1
0.21%
Delicious. Could use a better sauce, maybe a little more smoky. Still good though!
1
0.21%
Depends heavily on the cost!
1
0.21%
Depends on the price
2
0.41%
Different
1
0.21%
different food for campus
1
0.21%
different than anything else on campus
1
0.21%
Different thank what we have now!
1
0.21%
Diversity
1
0.21%
don't usually eat fast food
1
0.21%
everyone loves bbq
1
0.21%
everyone loves bbq and there's no place to get bbq on campus
1
0.21%
Exactly, why not have this restaurant? Good food. Hopefully not expensive. Not enough
BBQ on campus.
1
0.21%
food is good!
1
0.21%
food! :)
1
0.21%
From Missouri. Love this stuff! Good variety
1
0.21%
Froyo has never gotten my business, this will.
1
0.21%
Fulfilling!
1
0.21%
gives variety to the union
2
0.41%
good
1
0.21%
good food
1
0.21%
good food :D
1
0.21%
Good food, Go America!
1
0.21%
Good food. Would sell
1
0.21%
good stuff
1
0.21%
Good stuff
1
0.21%
good taste cooked well
1
0.21%
good variety
1
0.21%
good!
1
0.21%
good! filling! thank you :)
1
0.21%
Good, but having a side should be an option
1
0.21%
Good, hopefully. Cheap food is always welcome
1
0.21%
Good.
1
0.21%
great
1
0.21%
great choice
1
0.21%
Great option for the Union
1
0.21%
great!
1
0.21%
great!!
1
0.21%
Have something really spicy
1
0.21%
huge fan of slow cooked bbq
1
0.21%
i <3 BBQ
2
0.41%
I <3 BBQ
1
0.21%
i <3 bbq!
1
0.21%
I could want some BBQ on campus.
1
0.21%
I don't eat on campus often
1
0.21%
I guess. I don't know. I prefer vegetables and fruits, but I do like chicken though
1
0.21%
I hate BBQ but <3 this :)
1
0.21%
I like barbeque
1
0.21%
I like barbeque food and this sample was really good
1
0.21%
I like bbq
2
0.41%
I like BBQ
1
0.21%
I like BBQ food and this was pretty good.
1
0.21%
I like BBQ. Felt meat needed a little more sauce. Pretty tasty, though
1
0.21%
I like BBQ.
1
0.21%
I like food
1
0.21%
I like the meat. Barbecue is nicer than a hamburger sometimes. This sort of food would be
good in winter when it's cold. Note: the sauce soaked into the bread and made it soggy, and
it fell apart a little.
1
0.21%
I like the smell
1
0.21%
I like the variety of food. Good
1
0.21%
I liked it
1
0.21%
I love barbeque
1
0.21%
i LOVE BARBEQUE
1
0.21%
I love barbeque chicken
1
0.21%
I love barbeque! There's nothing really like it on campus either.
1
0.21%
I love barbeque, and think most people would as well
4
0.82%
I love bbq
12
2.47%
I love BBQ
2
0.41%
I LOVE BBQ
1
0.21%
I love BBQ and the food is very tasty
1
0.21%
I love BBQ food, so it would be nice to have a BBQ spot on campus
1
0.21%
I love bbq!
4
0.82%
I love BBQ!
1
0.21%
I Love bbq!
1
0.21%
I love bbq! the sauce needs a little more flavor. But pretty darn good
1
0.21%
I love brisket and bbq. Would also like the option of brisket w/o bbq sauce
1
0.21%
I love good BBQ!
1
0.21%
I love me some BBQ!
1
0.21%
i love pulled pork!
1
0.21%
I loved it
1
0.21%
I prefer other kinds of food, more healthy food
1
0.21%
I prefer the chicken. The pork was too sweet.
1
0.21%
I really enjoy smoked beef. This sandwich was good!
1
0.21%
I really like BBQ there is nothing have already but it could be a little better
1
0.21%
I want healthier food, more chicken
1
0.21%
I would like to be able to my own sauce to make it spicier.
1
0.21%
I would love a BBQ option! Especially with good vegetable sides. Campus needs more hot
veggies
1
0.21%
I would only go if it had the traditional fixins corn, tadders etc
1
0.21%
I would suggest to make it more spicy.
1
0.21%
I'm from Texas and love BBQ. This stuff passed!
1
0.21%
I'm hoping for good wings.
1
0.21%
if it's cheap i'll go for it.
1
0.21%
If it's cheap, I'll buy it.
1
0.21%
increase the variety availability of fresh meat on campus.. really good more sauce!
1
0.21%
Increase variety of types of food served
1
0.21%
is delicious
1
0.21%
It could have a smokier taste and be cooked a little longer.
1
0.21%
It different and very good!
1
0.21%
It has a different good taste to it
1
0.21%
IT is a good idea, although it could use a little more flavor in the meat
1
0.21%
IT is definitely somewhere I would make a regular visit to.
1
0.21%
It is delicious and just sweet enough
1
0.21%
it is delicious, chicken isn't great. Loved everything, pork needs more sauce, do it. I'd eat
here more. Also: more desserts
1
0.21%
It is inconvenient for the students and if it is fat less, better!
1
0.21%
it is not offered anywhere else close by
1
0.21%
It is really good to have variety
1
0.21%
It is something different and tastes good
1
0.21%
IT is tasty, you could marinate it and season it more
1
0.21%
It is unique and very yummy!
1
0.21%
it is what UA is missing
1
0.21%
IT just needs a little more "kick" to it
1
0.21%
It needs one
1
0.21%
It provides variety from the other types of food at the student union
1
0.21%
it tastes great!
1
0.21%
It tastes good but whether I would buy depends on price, and what kind of bread it was
served with.
1
0.21%
It tastes good. I Would go if it is not expensive
1
0.21%
It was amazing
1
0.21%
it was delicious
1
0.21%
IT was delicious
1
0.21%
it was delicious!
1
0.21%
It was excellent. Some parts of the meat were a little fatty, but it was great
1
0.21%
it was good :) would need a reasonable price though
1
0.21%
It was good and different from what we have on campus
2
0.41%
It was good!
1
0.21%
It was good.
1
0.21%
It was goood
1
0.21%
It was great!
1
0.21%
It was great. I usually prefer more of a spicy taste, but this was great
1
0.21%
It was quite tasty
1
0.21%
It was really good
1
0.21%
it was really good- genually surprised! and i'm from texas!
1
0.21%
It was soo freaking good that I would enjoy that!
1
0.21%
It was very yummy.
1
0.21%
It was yummy
1
0.21%
It was yummy.
1
0.21%
it will be a good change of foods
1
0.21%
it would add diversity to union food
1
0.21%
It would be a different option, but I don't think I would eat there often
1
0.21%
It would be a nice change for campus food.
1
0.21%
it would be different from many other types of food
1
0.21%
It would be good to have a restaurant like this because there isn't anything like this on
campus
1
0.21%
It would be nice to have more choices
1
0.21%
it'd be a great change
1
0.21%
It's a different type of food
1
0.21%
It's a good idea..hope particular sizes are bigger though
1
0.21%
it's amazing!
2
0.41%
It's amazing!
1
0.21%
It's awesome
2
0.41%
It's awesome!
1
0.21%
it's awesome!
1
0.21%
It's bomb!
1
0.21%
It's delicious
1
0.21%
It's delicious and not offered elsewhere on campus
1
0.21%
it's delicious!
1
0.21%
It's delish
2
0.41%
it's different
1
0.21%
It's different and good, It's new!!
1
0.21%
It's different than what else is in the union
1
0.21%
it's different!
1
0.21%
It's different!
1
0.21%
It's different, I will have it at least once a week
3
0.62%
It's good
1
0.21%
it's good ! :)
2
0.41%
it's good :)
1
0.21%
It's good quality food
2
0.41%
It's good!
1
0.21%
It's good!!!
1
0.21%
It's good.
1
0.21%
It's not typical of a college campus, I feel so it's nice to have something different
1
0.21%
It's okay. but all of them were kinda bland and a bit too sweet. More salt! More tang! more
flavor!
1
0.21%
It's really good
1
0.21%
It's really good and different!
1
0.21%
it's something different
1
0.21%
It's something different
1
0.21%
It's something different.
1
0.21%
It's something new
1
0.21%
It's super good like at home!
1
0.21%
It's tasty!
1
0.21%
it's yummy!
1
0.21%
It's yummy!
1
0.21%
its awesome!
1
0.21%
its different
2
0.41%
its good
2
0.41%
Its good
1
0.21%
Its good food :)
1
0.21%
Its goood
1
0.21%
Its healthy with potato salad on the side and plain chips.
1
0.21%
Its so good
1
0.21%
Its something we don't have!
1
0.21%
its tasty :)
1
0.21%
Its tasty. hope the price is reasonable
1
0.21%
Just because I like barbeque
1
0.21%
Keep it cheap and large and I'll eat here all the time.
1
0.21%
Kind of
1
0.21%
like variety
2
0.41%
love bbq
1
0.21%
love BBQ
1
0.21%
Love BBQ
1
0.21%
love bbq!
1
0.21%
Love BBQ!
1
0.21%
love it!
1
0.21%
loved the pulled pork!
1
0.21%
luv BBQ
1
0.21%
Make it more spicy if you want it to taste like brushfire
1
0.21%
maybe, usually not on the UA campus for dinner and lunch.
1
0.21%
maybe. I don't often eat meat
1
0.21%
meat was great, but there needs to be more flavor.
1
0.21%
Meh, pulled pork was better
1
0.21%
mix things up PLEASE REPLACE CHIC-FIL-A
1
0.21%
Mixes up options wouldn't eat it too often PLEASE replace chik-fil-a
1
0.21%
more bbq sauce
1
0.21%
more choices
1
0.21%
more eclectic taste
1
0.21%
More options
1
0.21%
More smoke, stronger sauce, too weak.
1
0.21%
more spice
1
0.21%
more variety for lunch
1
0.21%
More variety is good. Could use some tomatoes and bell peppers
1
0.21%
More variety!
1
0.21%
more varitey
1
0.21%
Much different change from the usual wrap. A place to get some real beef
1
0.21%
needed a tad more salt-very moist smoked flavor
1
0.21%
needs more sauce
1
0.21%
New Variant of food
1
0.21%
new variety
1
0.21%
new variety that isn't on campus
1
0.21%
Nice change
1
0.21%
nice change up
1
0.21%
no bbq around here
1
0.21%
No BBQ stores in Tucson
1
0.21%
Not grossly so but brisket should be cooked long time. bbq is great but exclusive meat diets
are problematic for the environment
1
0.21%
Not sure
1
0.21%
not sure what else is there to offer? sides?
1
0.21%
Not the chicken.
1
0.21%
Not with sandwhich. It doesn't go well together.
1
0.21%
Note- needed more sauce
1
0.21%
Nut?!! bring it on
1
0.21%
Only thing we don't have
1
0.21%
Overall it's pretty good, I'd eat a place like this
1
0.21%
overdue -thanks
1
0.21%
People would like it
1
0.21%
Phenomenal!! Amazing!
1
0.21%
Please get some ribs I love BBQ
1
0.21%
poor
1
0.21%
Pork was not as good as the beef. Not spicy enough should be more smoky.
1
0.21%
price must be very good
1
0.21%
pulled pork is awesome
1
0.21%
Pulled pork is better
1
0.21%
quite tasty BBQ with good grilled flavor. Personally would like spicier.
1
0.21%
really delicious!
2
0.41%
really good
1
0.21%
Really good. Hopefully cheap-ish
1
0.21%
Refreshingly different from other restaurants
1
0.21%
Reminds me of home! :)
1
0.21%
should be spicier
1
0.21%
Should be spicier
1
0.21%
Smoked BBQ is good
1
0.21%
So Delicious!
1
0.21%
So far there hasn't been one and i'm looking forward to having good BBQ meat for a long
time.
1
0.21%
so good!
1
0.21%
something different
1
0.21%
something different is very good
1
0.21%
something new
1
0.21%
Something new and good
1
0.21%
Something new is good!
1
0.21%
spicier!! Try famous Daves!
1
0.21%
Still nice to have some variety and bbq at the university. I would eat here.
1
0.21%
Stronger sauce!!! Weak flavor!
1
0.21%
Taste good and good change.
1
0.21%
Taste really good
2
0.41%
tastes good
2
0.41%
Tastes good
1
0.21%
Tastes great!
2
0.41%
tasty
1
0.21%
TASTY
1
0.21%
TASTY ! :)
1
0.21%
Tasty, also we don't have one right now.
1
0.21%
Thank you for the bite!
1
0.21%
That was bomb! Like bomb.com!
1
0.21%
That would be awesome because there isn't a good barbecue place on campus
1
0.21%
The chicken tasted too much like smoke. The beef could be more spicy. pork was just right
but could less grease.
1
0.21%
The food is awesome
1
0.21%
The food is good and variety is nice
1
0.21%
the food was very good, I want to sneak back for seconds
1
0.21%
the live music accompanying my sandwich eating is providing an enjoyable experience
1
0.21%
the meat is good!
1
0.21%
The meat seemed a bit too greasy. I liked the sweet taste of the pork I liked the spice of the
beef.
1
0.21%
The more restaurants the better
1
0.21%
The price is the most important part.
1
0.21%
the sandwich was amazing, and it's something that isn't around, so it's always nice to have
more choices
1
0.21%
The sandwich was delicious! Perhaps different bread. The brisket was yummy!
1
0.21%
There are no BBQ places, it would be a nice diversity of foods
1
0.21%
There is no BBQ on campus. It would be sweet to have some soul food.
1
0.21%
There isn't another place like it
1
0.21%
There isn't one like this on campus yet!
1
0.21%
There's no other BBQ on campus.
1
0.21%
This is awesome!
1
0.21%
This is great!
1
0.21%
This was yummy. But I would have to be in the mood for bbq food. So I'm not sure how
much I'd eat there.
1
0.21%
tis muy tasty!!
1
0.21%
To add variety
1
0.21%
Too add variety
1
0.21%
Too much smoky.
1
0.21%
Too sweet!
1
0.21%
twas good. i would eat there if it was this free always. High quality disposable plates were
wasteful but nice.
1
0.21%
Unique & delicious.
1
0.21%
unique for campus dining
1
0.21%
unique/awesome/delicious
1
0.21%
usually not offered
1
0.21%
variety
1
0.21%
Very delicious! Thanks for the sample!
1
0.21%
Very good
1
0.21%
very good and filling
1
0.21%
very good different from any other restaurants in campus
1
0.21%
very good!
2
0.41%
Very good!
1
0.21%
very good!!
1
0.21%
very tasty
1
0.21%
very tasty ! :)
1
0.21%
Very tasty.
1
0.21%
very well done I'd like a little more sauce
1
0.21%
very yummy
486
1
0.21%
we don't have this kind of food at the union. It'll most definitely be appetizing to the students
living in the dorms :)
1
0.21%
We need a difference on campus
1
0.21%
we need good variety like this!
1
0.21%
we need is BBQ restaurant
1
0.21%
We need more food style!
1
0.21%
We need some BBQ on campus
1
0.21%
We need something new and it taste good.
1
0.21%
we need the variety
1
0.21%
When eating with bun, it lost some of the flavor. When eaten without the bun it was great!
1
0.21%
who doesn't like BBQ
1
0.21%
Who doesn't love good BBQ and other campus food snacks/atm
1
0.21%
why not!
1
0.21%
why not!?
1
0.21%
Would be better with tangier sauce; can't detect the mustard!
1
0.21%
Yes! Delicious! Give me more!
1
0.21%
Yes, gives good variety to the campus aside from the typical burgers and fries
1
0.21%
YES, nothing like it on campus.
1
0.21%
You can never have enough bbq! plus it's healthy
1
0.21%
YUM
1
0.21%
Yum Yum! Would like a spicier version
1
0.21%
YUM!
1
0.21%
Yum! :)
1
0.21%
Yumm!
1
0.21%
yummy
1
0.21%
Yummy in my tummy!
1
0.21%
Yummy!
1
0.21%
Yummy! I bet it's better when it's warm
1
0.21%
Yummy. But I hate the fatty chunks
Respondents
BBQ Restaurant Perception Survey
Surveyor: ________________________________ Date: _____________________________________
1. Which BBQ Sample did you try?
Smoked Mesquite Chicken / Honey Mustard BBQ Sauce
Smoked Mesquite Pulled Pork Sliders / BBQ sauce
BBQ Beef Brisket / Smoky BBQ Sauce
2. (Just to confirm response from comment card) Would you be interested in having a
restaurant on campus that serves this kind of BBQ food?
Yes
No
[IF NO] Why not? (end survey after this question if they say ‘no’, but record demographics)
3. Approximately how much would you be willing to pay for a sandwich like the one you
sampled today (accompanied with a side, a drink, and chips)?
(If they need help on this question, give them a range between $1 and $15)
4. How often would you be interested in eating a meal like this at a BBQ restaurant in the
Student Union?
Daily
Weekly
A few times per month
Once a month
A few times per semester
Once a semester
Never
5. Do you have any other comments or feedback about the potential new BBQ
concept?
DEMOGRAPHICS:
Please indicate your gender:
Male
Female
Transgender
Other
Please indicate your affiliation:
Freshman
Sophomore
Junior
Senior
Graduate Student
Faculty/Staff
Other
Do you live on campus?
Yes
No
How often do you visit the Student Unions?
Daily
Weekly
A few times per month
Once a month
A few times per semester
Once a semester
This is my first time visiting the Unions
BBQ Perceptions Survey (Nov 18-23, 2011) – Customers DID NOT try samples
Surveyor: ________________________________ Date: _____________________________________
1. Are you familiar with any of the following BBQ restaurant chains?
Chain
[ ] Famous Dave’s
[ ] Tony Roma’s Ribs
[ ] Lucille’s Smokehouse BBQ
[ ] Dickey’s Barbecue
[ ] Smokey Bones Barbeque and Grill
[ ] Mama’s Hawaiian Bar-B-Que
[ ] Other:________________________
If so, how often do you visit?
__________________________________
__________________________________
__________________________________
__________________________________
__________________________________
__________________________________
__________________________________
2. Would you be interested in having a restaurant on campus that serves BBQ food?
Yes
No
[IF NO] Why not? (end survey after this question if they say ‘no’, but record demographics)
3. [SHOW PERSON THE MENU] Approximately how much would you be willing to pay for one
of these main dishes (accompanied by a side, a drink, and chips)?
(If they need help on this question, give them a range between $1 and $15)
4. How often would you be interested in eating a meal like this at a BBQ restaurant in the
Student Union?
Daily
Weekly
A few times per month
Once a month
A few times per semester
Once a semester
Never
5. Do you have any other comments or feedback about the potential new BBQ
concept?
DEMOGRAPHICS:
Please indicate your gender:
Male
Female
Transgender
Other
Please indicate your affiliation:
Freshman
Sophomore
Junior
Senior
Graduate Student
Faculty/Staff
Other
Do you live on campus?
Yes
No
How often do you visit the Student Unions?
Daily
Weekly
A few times per month
Once a month
A few times per semester
Once a semester
This is my first time visiting the Unions
Perceptions Survey Raw Data
Survey Period:
Nov 21-23, 2011 at Various Times
Q1. Which survey are you entering?
Customers DID try sample: 16
Customers DID NOT try sample: 17
Customer DID Try Sample
Q2. Which BBQ Sample did you try?
Q3. Would you be interested in having a restaurant on
campus that serves this kind of BBQ food?
Chicken: 3
Pork: 6
Beef: 6
Yes: 15
No: 1
Q4. If no, why not?
1) Don't eat meat that much
Q5. Approximately how much would you be willing to pay for a sandwich like the one you
sampled today?
1) $3
2) $3.00-$4.00
3) $5.00-$6.00
4) $6.00-$7.00
5) $7
6) $8.00-$10.00
7) $5.00-$7.00
8) $7
9) $5
10) $5.00 or less
11) $8.00 at most
12) $5.00 or less
13) $5
14) $5.00-$6.00
15) $4
16) $5
Daily: 0
Weekly: 10
A few times per month: 3
Q6. How often would you be interested in eating a meal
Once a month: 2
like this at a BBQ restaurant in the Student Unions?
A few times per semester: 1
Once a semester: 0
Never: 0
Q7. Do you have any other comments/feedback about the potential new BBQ restaurant?
1) Would change things up
2) Mascot
3) Good idea
4) Really good
5) Good-Western theme. Keep Hawaiian buns
6) Exquisite, not spicy
7) great idea
8) great idea
9) Sell in groups or singles
10) A little oily
11) A little dry, but good
12) Good idea-Fatty/greasy meat
13) Not fatty, but greasy
14) Sauce was tangy, meat was tender. Would like a spicier option
15) Veggie options
Q8. Is demographic information filled out?
Yes: 16
No: 0
Customer DID NOT Try Sample
Q9. Are you familiar with any of the following BBQ
restaurant chains?
Famous Dave's: 11
Tony Roma's Ribs: 4
Lucille's Smokehouse BBQ: 0
Dickey's BBQ: 0
Smokey Bones: 0
Mama's Hawaiian BBQ: 10
Q10. If so, how often do you visit?
1) Once a month
2) Once a month
3)Often - Famous Dave's Never - Mama's
4) Once a week
5) Often
6) Once a week
7) Once a week
8) Not very often
9) Never - Famous Dave's Every other week - Mama's
10) 1/week
11) Never
12) 2/month
13) 1
Q11. Would you be interested in having a restaurant on
campus that serves BBQ food?
Yes: 16
No: 1
Q12. If no, why not?
1) I probably won't go unless it has a short line
Q13. Approximately how much would you be willing to pay for one of these main dishes?
1) $7
2) $8
3) $7
4) $12
5) $8
6) $8
7) $7
8) $5
9) $8
10)$2
11) $8.50
12) $3 - $5
13) $6
14) $9
15) $10
16) $8
17) $8
Daily: 0
Weekly: 12
A few times per month: 3
Q14. How often would you be interested in eating a meal
Once a month: 0
like this at a BBQ restaurant in the Student Unions?
A few times per semester: 2
Once a semester: 0
Never: 0
Q7. Do you have any other comments/feedback about the potential new BBQ restaurant?
1) I want this!
For Both Surveys
Demographics
Gender
Affiliation
Housing
Frequency
Male: 25
Female: 8
Freshman: 19
Sophomore: 7
Junior: 2
Senior: 4
Grad Student: 1
Other: 0
On-Campus: 20
Off-Campus: 13
Daily: 28
Weekly: 5
A few times per month: 0
Once a month: 0
A few times per semester: 0
Once a semester: 0
First time: 0