Full report - Prime Time Sport

Transcription

Barcelona- Spain,
September 6th 20121
Football Transfer Review 2013
1.
Technical sheet
2.
European football finances
3.
Summer transfers window 2012/13
4.
Squads review La Liga
5.
Barça vs Real Madrid
6.
Conclusions
7.
Annexes:
- Tables
- About Prime Time Sport
2
About Football Transfer Review
Mission
Football Transfer Review by Prime Time Sport provides
relevant data and insightful and independent analysis on the
variables that influence squad designs and player transfers at
main European Clubs, with special focus on Spanish La Liga
Content
• 2 releases published every year, related to Summer and
Winter transfer windows
• Combines content produced by Prime Time Sport and
content from other relevant football industry studies
• The objective is to combine the available data in a way that
helps to come-up with insightful analysis, rather than the
publication of the information itself
• Addressed to both football industry professionals and those
that follow it with special interest
3
Technical sheet
Specifications
Team
• Data included refer to main division of Spanish La Liga and the other top 4 European
leagues (English Premier League, Italian Serie A, German Bundesliga and French Ligue 1)
• Transfer figures include guaranteed amounts only
• It includes player transfers that took place until August 31st 2012
• Player loans with purchase obligation are accounted as a transfer at the time of effective
player exit (examples: Ibrahimovic to AC Milan in 2010/11; Pedro León to Getafe in
2011/12)
• Transfer figures are gross of agent fees or revenue share with other stakeholders
• It is considered that teams where players are landing have paid for transfer fees, regardless
of the participation of other investors
• Transfer fees paid on managers have not been taken into consideration (Villas Boas to
Chelsea)
• Squads review includes only players registered as first team members
• Sign-up means new player arrivals (not total number of registered players) and Exit means
players leaving a team (even if on loan)
• Director: Bruno Batlle
• Analyst: Aleix Piqué
• Collaborates: ESADE Business School
4
1.
Technical sheet
2.
3.
4.
5.
6.
Conclusions
7.
Annexes:
- Tables
5
Revenue trend top European leagues
Mio€
2.4792.500
2.441
2.326
1.746
1.664
1.575
1.438
1.718
1.622
1.501
1.438
1.4941.5321.553
1.421
1.0721.040
989 1.048
2007/08
2008/09
2009/10
2010/11
Big five leagues have experimented a moderate revenue growth, except Ligue1.
Revenue ranking remains unchanged and clearly led by Premier League, followed by
Bundesliga and La Liga with very similar sizes
Source: Deloitte Annual Review of Football Finance, June 2012
6
Club European ranking by revenues
Mio€
2008/09
480
439
401
451
2009/10
398
366
2010/11
367
350
327
323321
290
274
263 251
256
242 250
236
235
197
225
211
197
217225
203
203205
154
Real Madrid FC Barcelona
ManU
Bayern
Arsenal
Chelsea
AC Milan
Inter
Liverpool
Juventus
While we wait for all teams publishing their 2011/12 results, season 2010/11 saw the same teams in
top 6 positions in a ranking lead once again by Real Madrid
Source: Deloitte Football Money League 2012
7
1.
Technical sheet
2.
3.
4.
5.
6.
Conclusions
7.
Annexes:
- Tables
8
1.
European football
2.
La Liga
9
Player acquisition spending- top 5 European
leagues
Mio€
-10%
1.713
1.855
1.723
1.544
1.322
2008/09
2009/10
2010/11
2011/12
2012/13
Total investment in new players decreases after a season 2011/12 in which it had
recuperated the growth. Growth is concentrated in few teams
10
Player acquisition spending- top 5 European
leagues
Mio€
617
+12%
2009/10
553
2010/11
510
435
2011/12
470
465
2012/13
-28%
400
327
335
360
+58%
238
230
+16%
245
194
157 151
262
226
-65%
140
128
Big European leagues have had different trends. The important decrease in the investment of La
Liga BBVA and the Italian Calcio explains the total decrease in Europe.
Premier League continues to lead investment and La Liga stands in the last position
for the first time
11
% of total investment by top 4 in each league
Mio€
81,9%
77,3%
64,3%
47,6%
PSG (65%)
Lille
Montpellier
Sochaux
FC Barcelona
Real Madrid
Valencia CF
Sevilla FC
B. Munich (29%)
B. Mönchengladbach
Hamburgo
B. Dormund
42,4%
Chelsea
Tottenham
Man.United
Man.City
Juventus
Inter
AS Roma
SSC Napoli
Concentration of investment stays in few teams with no financial problems , teams with owners
with big financial capabilities or high income from player sales
12
4 year accumulated investment top 5 leagues
(2009/10-2011/12-2012/13)
Mio€
2.115
1.527
1.220
805
* Winter window transfers not included
776
13
Player sales- Top 5 European leagues
Mio€
-25%
1.344
1.146
1.060
2010/11
2011/12
2012/13
Sales of players also decrease 25% compared to last summer
14
Player sales- Top 5 European leagues
€Mio
2010/11
438
2011/12
365
336
2012/13
299
269
187
287
290
183
176
152
164
141
128
135
Italian Serie A stays having the highest income from player sales. Liga BBVA makes the lower
investment in years going down to the Italian Calcio and Ligue 1
15
Net spending- Top 5 European leagues
2010/11
318
€Mio
2011/12
248
2012/13
217
103
62
42
16
23
-36
70
58
27
-24
-30
-55
After deducting income from player sales, Premier League spending leadership is even stronger.
La Liga BBVA is the most conservative falls to the last position for the first time in the last years
16
# of player signings- Top 5 European leagues
Nº. of players
297
62
Loans
Signings
134
131
129
109
235
37
17
14
97
114
115
12
97
One more year, Serie A shows the highest number of player arrivals
with an average of 15 new players by team
17
# of player exits- Top 5 European leagues
544
Nº of players
Loans
282
Transfers
242
63
262
179
188
186
55
43
165
44
133
143
121
# of exits confirms Serie A as the league with highest players circulation.
More than half of exits (52%) have been in loan format
18
Net # signings vs exits- Top 5 European leagues
Nº.of players
-54 -56
-75
-115 -113
-38
-54 -56 -54
-59 -55
-94
2010/11
2011/12
-250 -247
2012/13
-285
For 3rd consecutive season, all leagues have experimented a net players reduction.
Teams are trying to reduce squad wages costs
19
Average cost per player signedTop 5 European leagues
Mio€
2010/11
2011/12
4,57
4,78
2012/13
3,62
2,44
2,13
2,07
1,37 1,48
* Loans included in calculation
1,81
1,32
1,48
1,04
1,70
1,12
0,95
20
Top 10 spending ranking
Mio€
147
100
95
70
PSG
Chelsea
Zenit
B. Munich
65
65
64
Tottenham
M. United
M. City
52
43
43
Juventus
Arsenal
Inter
PSG leads ranking for the first time after the arrival of new owners.
For 2nd year in a row neither Real Madrid nor FC Barcelona are in top positions.
Top 9 of clubs* represents 42% of total investment of European football
* Zenit not included as it does not show in totals
21
Top 10 spending ranking 2011/12
Mio€
93
87
86
86
74
Man.City
PSG
Juventus
Chelsea
AS Roma
71
At. Madrid
65
62
62
60
Liverpool
Anzhi
Arsenal
FC
Barcelona
22
Top European teams spending ranking
Mio€
2010/11
147
2011/12
145
2012/13
87
100
86
93
70
44
38
9
5765
27
0
64
86
56 52
62
43
23
73
60
43
33
33
9
78
55
30
53
2324
PSG leads the spending ranking after increasing again the investment (+69%) after the high
expenditure last season.
Chelsea keeps the high investment after winning Champions League.
Barça (-45%), Real Madrid (-46%) and Man. City (-31%) have spend less for 3rd year in a row
23
Top 5 spending clubs in each league
Mio€
FC Barcelona
33,0
Chelsea
100,0
Juventus
52,4
Real Madrid
30,0
Tottenham
65,4
Inter
42,5
Valencia CF
23,2
Manchester United
64,7
AS Roma
23,9
Sevilla FC
12,5
Manchester City
64,2
SSC Napoli
23,8
Granada CF
5,8
Arsenal
43,0
AC Milan
23,6
Bayern Munich
70,3
PSG
147,0
B. Mönchengladbach 30,4
Lille
16,5
Hamburgo
27,0
Montpellier
12,5
B. Dormund
25,7
Sochaux
7,8
Wolsburgo
19,1
Rennes
6,5
24
Accumulated 4 year spending of top teams
Mio€
442
428
278
259
253
242
193
168
165
141
115
Considering the last four seasons accumulated, Real Madrid has lost its leadership in
investment to Manchester City. Real Madrid keeps 2nd position thanks to the high
investment of season 2008/09
25
Top 10 teams in player sales income
Mio€
81
71
69
67
56
Porto
Benfica
AC Milan Tottenham Arsenal
41
40
40
39
39
Genoa
At. Bilbao
Lille
Villarreal
Real
Madrid
Porto and Benfica have repeated as leader in sales. They are in the top 10 for the
year in a row together with Genoa. After dropping to Liga Adelante Villarreal sold its
top players and gets in the top 10
3rd
26
Top 10 teams in player sales income 2011/12
Mio€
85
73
70
68
54
At. Madrid Palermo
Arsenal
Udinese
Genoa
45
Porto
42
39
Aston Villa Benfica
39
33
Valencia Tottenham
27
Top European teams player sales ranking
Mio€
70
69
69
56
53
39
1918
9
2010/11
2011/12
2012/13
17
11
3335
36
2324
35
17
12
17
1111
25
17
24
10
0 33
0
8 5
AC Milan is the team with highest income from player sales among the top ones.
Real Madrid gets 39mio€, 22 more than previous season.
FC Barcelona and Bayern don’t sell any player
28
0
Top European teams player sales ranking
Mio€
Athletic Bilbao
40,0
Tottenham
67,4
AC Milan
68,5
Real Madrid
38,5
Arsenal
56,0
Genoa
41,1
Valencia CF
30,0
Fulham
29,7
Inter
35,0
Málaga CF
29,3
Swansea
26,8
Udinese
32,4
Atlético Madrid
18,0
Manchester City
24,3
Fiorentina
27,5
B. Dormund
25,0
B. Mönchengladbach 22,8
Lille
40,0
O. Lyon
24,5
Hoffenheim
21,4
Sochaux
16,8
Wolfsburgo
19,5
O. Marsella
16,8
Werder Bremen
12,8
Rennes
12,7
29
Accumulated 4 year player sales of top teams
Mio€
205
184
181
156
142
115
105
79
55
40
7
30
Top European teams net sales ranking
Mio€
2010/11
2011/12
2012/13
144
84
9
109
70
70
54
46
40
39
10
90
61
22
-8
4436
67
38
3633
0 8
4
-6
-9
-44
34
14
5
-8-13
-45
PSG is the team with highest net investment.
Chelsea, after winning Champions League, keeps signing players and gets 2nd position.
AC Milan doesn’t invest the income from player sales and together with Arsenal and Real Madrid
are the top teams with mores sales than spending in players
31
Accumulated 4 year net sales of top teams
Mio€
337
272
251
199
166
163
125
50
-38
* Winter window deals not included
32
-40
-69
European club ranking in # of signings
Players
34
22
Parma
Genoa
21
Siena
20
18
18
Pescara Düsseldorf Fiorentina
17
16
16
15
Bologna
Juventus
As Roma
Chievo
Verona
Italian teams top ranking of number of player arrivals and exits
33
European club ranking in # of exits
Players
59
51
38
Parma
Genoa
35
As Roma Udinese
32
Chievo
Verona
31
AC Milan
30
Siena
30
28
Palermo Fiorentina
34
25
Inter
Top 10 most expensive players 2012/13
€Mio
55
42
Hulk
40
Thiago Silva Javi Martínez
40
Witsel
40
Lucas
40
Hazard
32
31
30
Oscar
Van Persie
Modric
Hulk signing is the most expensive of the summer.
PSG, Zenit and Chelsea, all with very financially strong owners top the ranking
35
26
Lavezzi
€Mio
45
43
40
34
Agüero
Pastore
30
Falcao Fábregas Coentrão
28
27
26
26
Nasri
Mata
Eto'o
Alexis
36
23
Downing
Average value Top 10 European signings
last 4 years
Mio€
44
38
32
26
2009/10
2010/11
2011/12
2012/13
Average value of top 10 signings in 2012/13 is 38mio€, higher than last 2 seasons
37
Top 5 most expensive players in each league
Mio€
Modric
30
Hazard
40
Pazzini
13
Song
19
Oscar
32
Dybala/Destro
12
Jordi Alba
14
Van Persie
31
Giovinco/Guarín/Palacio
11
Sergio Canales
8
Javi García
20
Álvaro Pereira
10
Cissokho
6
Cazorla/Dembélé/Allen
19
Isla/Asamoah
9
Javi Martínez
40
Thiago Silva
42
Reus
17
Lucas
40
Van der Vaart/Mandzukic
13
Lavezzi
26
De Jong/Shaquiri
12
Ibrahimovic
21
Xhaka
9
Verratti
12
38
Ranking most expensive transfers ever
€Mio
94
72
C.Ronaldo
Zidane
66
Ibrahimovic
65
Kaka
60
Figo
59
Fernando
Torres
55
Hulk
51
47
46
H.Crespo
Buffon
Ferdinand
Hulk signing for Zenit gets to the top 10 ranking of most expensive transfers ever. It is
the first signing joining this ranking in the last 2 years
39
Usage top 10 European signings 2011/12
% Minutes
86%
Falcao
77%
Pastore
75%
Agüero
74%
Mata
72%
Downing
66%
Nasri
57%
Fabregas
48%
48%
Alexis
Eto'o
Falcao is the most profitable signing (number of minutes).
FC Barcelona and Real Madrid signings are in the bottom of the list
* Winter window transfers not included. Calculated on domestic league minutes
40
36%
Coentrão
Continuity of top signings of last season
5/5 6/6 2/2
1/1 3/3
5/5 2/2 1/1
2/2 2/2
3/3 2/2
2/2
2/2 2/2
2/2 2/2
2/2 1/1 1/1
1/1
3/3
100% 100% 100%
100% 100%
100% 100% 100%
100% 100%
100% 100%
100%
100% 100%
100% 100%
100% 100% 100%
100%
100%
1/2
1/2
50%
50%
0/2
0/1
0%
0%
1/2
50%
All top signings of previous season continue in their respective teams, except Lukaku
who has been loaned from Chelsea to WBA
*Signings of more than 15mio€, including both summer and winter transfers
41
Results trend of clubs with highest spending
in 2011/12
Equipo
Inversión*
2011-12
Clasif Liga
2010-11
Clasif Liga
2011-12
Clasif
Champions
2010-11
Clasif
Champions Valoración
2011-12
93
3º
Campeón
-
Fase grupos
87
4º
2º
-
-
86
7º
Campeón
-
-
86
2º
6º
Cuartos de
final
Campeón
74
6º
7º
1/16 final
-
71
6º
5º
-
-
One more season it is proven that investment in new players does not guarantee immediate pitch
results. PSG and Rome fail again despite their high investment last season
*Mio €.
42
Highlights- European football (1 of 3)
 The summer European market of players’ signings has been reduced 10% compared to
last season with a expenditure of 1.544mio€.
 Top Leagues have had a different trend. Premier League Premier League (+12%)
continues to lead the pack with 617mio€, Bundesliga (+58%) makes a much greater
investment than usual and Ligue 1 (+16%) keeps last year’s growth thanks to PSG
 The BBVA League drops to the last position in the ranking after dropping the investment
for the 2nd consecutive window (-65 %vs last summer). The Spanish league’s investment is
also the lowest amongst top leagues in the last 4 years
 In the sales ranking, Italian Calcio keeps its leadership (365mio€) while La liga BBVA
suffers an important decrease (37%) which places it to the levels of Ligue 1 y Bundesliga
 Leagues have invested less than the money it has made on players’ sales . Italian Serie A
has a negative net investment of 30mio€ and Liga BBVA drops to the last position having
sold 55mio€ more than invested in new signings
43
 For 3rd consecutive season, all leagues have experimented a net players reduction.
Teams are trying to reduce squad wages costs. Once more, Italian market has the highest
number of movements
 PSG (147mio€) leads ranking for the first time after the arrival of new owners after the
investment done last season (107 mio€ between summer and winter market). Chelsea,
although having won the Champions League, and Zenit place in 2nd and 3rd position thanks
to the strong financial situation of their owners.
 For 2nd year in a row neither Real Madrid nor FC Barcelona are in top positions. They
have reduced their investment by 45%
 Portuguese clubs Porto (81) and Benfica (71) are the top selling teams in the continent,
overtaking Atlético de Madrid. Three Spanish teams are amongst the top 10 in players’
sales. Athletic Bilbao (40) leads this group thanks to the execution of the clause to cancel
Javi Martínez’s contract by Bayern Munich. Real Madrid (39) comes second after selling a
mix of foreign players and talent developed in their own system. Villarreal (39) ranks third.
After dropping to Liga Adelante (Division II), the club sold its top players.
44
 PSG is the team with highest net investment (144mio€) followed by Chelsea, (90), who
after winning Champions League, keeps signing players and gets 2nd position. FC
Barcelona has a net investment of 33mio€ after not having sold any player. AC Milan
doesn’t invest the income from player sales and together with Arsenal and Real Madrid
(-9) are the top teams with mores sales than spending in players.
 Considering the last four seasons accumulated, Real Madrid has lost its leadership in
investment to Manchester City. Real Madrid keeps 2nd position thanks to the high
investment of season 2008/09. FC Barcelona stays 3rd but still far (278)
 Hulk signing is the most expensive of the summer. PSG, Zenit and Chelsea, all with very
financially strong owners top the ranking. Only on Liga BBVA signing in the top 10, Modric
(30) to Real Madrid
 Falcao is the most profitable signing of the Top 10 2011/12, he played 86% of the minutes.
He is followed by Pastore (77%). FC Barcelona (Alexis and Fabregas) and Real Madrid
(Coentrao) signings are in the bottom of the list
45
1.
European football
2.
La Liga
46
Total player acquisition spending- La Liga
Mio€
470
360
270
-65%
262
128
2008/09
2009/10
2010/11
2011/12
2012/13
Players’ signings have been reduced 65% reaching the lowest level in the
last seasons (128mio€)
47
Player acquisition spending- La Liga
Mio€
470
360
2009/10
262
128
Total Liga
2010/11
245
2011/12
2012/13
94
111
65
Liga excl. FCB & RM
Signings by Barça and Real Madrid have represented half of total value
(32% en 2011/12, 57% en 2010/11 y 80% en 2009/10)
48
New players investment R. Madrid vs
FC Barcelona
Mio€
265
2009/10
2010/11
2011/12
2012/13
112
78
73
55
30
60
33
After a very important investment in season 2009/10,
both Real Madrid and Barça have decreased investment for third year in a row.
49
New players spending by team
Mio€
78
2010/11
73
71
2011/12
60
33
30
2012/13
58
55
32
27
23
23
111113
17
76
86
4 4
3
8
3 3
12
22
12
2
1
2 1
78
33
11
FC Barcelona and Real Madrid are the highest spending teams but have had a much lower
investment. Atlético, leading the ranking last season, has invested only 1mio€ and Málaga,
protagonist last year, has not signed any player.
5 teams concentrate 82% of investment. 11 teams have spent 2mio€ or less
50
Top 10 on 4 year accumulated investment
Mio€
428
278
103
88
76
62
41
24
17
51
15
€Mio
30
19
14
8
Modric
Song
Alba
Canales
6
5
4
4
4
Cissokho
El Arabi
Kondogbia
Vela
Pereira
4
Gago
D.López
Modric signing by Real Madrid is the most expensive of the summer at La Liga and 7th in Europe.
3 of top 10 are made by Barça or Real Madrid (vs 5 last season and 8 in 2010/11)
52
€Mio
40
34
30
26
21
Falcao
Fábregas
Coentrão
Alexis
Cazorla
12
11
10
10
9
Arda Turan
Toulalan
Sahin
Varane
Zapata
53
Total value of player sales- La Liga
Mio€
286
290
245
183
2009/10
2010/11
2011/12
2012/13
Player sales value is reduced by 37% reaching the lowest level
of the last seasons (290mio€)
54
Player sales by team
85
84
Mio€
2010/11
69
2011/12
2012/13
40
39 39
30
17
11
29
22
18
10 12
6 6
6 685
24
21
18
20
8
4
23
2
1
16
14
13
12
5
1
Athletic Bilbao leads player sales activity in Spain thanks to Javi Martinez move.
Valencia has sold players for 153mio€ in 3 years.
7 teams could not make any revenues from player sales
55
Top 10 on 4 year accumulated player sales
Mio€
173
154
142
117
87
52
43
40
32
30
Valencia is La Liga team with highest income from player sales over a 4 year period
with 173 mio€. It is followed by Real Madrid, Atlético and FC Barcelona.
Malaga joins the ranking although didn’t sell any player in the last 3 years.
56
Sales abroad of national players
Mio€
115
57
74
79
2010/11
2011/12
47
17
2007/08
2008/09
2009/10
2012/13
Liga BBVA and Liga Adelante become national talent exporters for the first time.
115mio€ of the sales of the year have been national players to clubs outside Spain.
*Includes transfers of Liga BBVA and Liga Adelante
57
% sales of national players to abroad
leagues / total sales in Spain
%
49%
24%
25%
2010/11
2011/12
19%
12%
6%
2007/08
2008/09
2009/10
2012/13
Half of all players’ sales (49%) have been of national players to outside Spain. In the last 5
years, national players’ sales outside Spain averaged only 17% of the total amount of
Spanish football players’ sales.
*Includes transfers of Liga BBVA and Liga Adelante
58
Total net spending- La Liga
€Mio
225
70
-24
2009/10
2010/11
-55
2011/12
2012/13
As in season 2010/11, total value of player acquisitions is lower than player sales, reaching the
highest figure of negative net investment of last years (-55mio€)
59
Net players spending by team
€Mio
33,0
12,5
4,5
3,8
3,3
3,0
2,2
1,5
1,0
0,0
-2,6
-3,6
-3,8
-4,7
-5,3
-6,8
-8,5
-17,0
-29,3
-37,5
FC Barcelona is undisputed leader on net investment, as it could not sell any players
Half of the teams cash-in and do not reinvest all income from player sales. Real Madrid sells more
than it invests for the first time in the last seasons
60
Net players investment by team 2011/12
€Mio
58,0
38,5
36,3
7,5
6,6
0,0
0,0
-0,2
-0,7
-2,3
-3,0
-3,1
-5,8
-6,5
-6,6
-9,3 -10,4
61
-12,0
-14,2
# of signings- La Liga
147
Nº of players
126
134
122
Signings 0€
Loans
31
58
37
63
Signings
28
36
37
95
57
53
34
2009/10
2010/11
2011/12
2012/13
# of new players is reduced by 9% to 134.
Both free transfer signings (47%) and loans (27%) have increased their percentage.
* Data of free signings at season 2009/10 not available
62
Average cost per player signed- La Liga
Mio€
3,73
2,44
2,13
0,95
2009/10
2010/11
2011/12
2012/13
63
# of exits- La Liga
Nº of players
204
179
176
Loans
Signings
188
58
46
50
133
126
2009/10
2010/11
55
146
133
2011/12
2012/13
# of player exits has decreased 8% to 188 (9 exits by team in average)
64
Net # of signings vs exits- La Liga
Nº of players
2009/10
-53
2010/11
-54
2011/12
2012/13
-54
-57
For 4th consecutive season La Liga teams have taken advantage
of the transfer window to decrease number of players in squads
65
# of signings by team
Nº of players
2010/11
14
13
12
12
12
2011/12
13
12
2012/13
1111
10
10
9
8
7
9
99
8
8
7
8
7
7
77
7
7
7
6
5
666
6
55
4
6
6
5
5
4
4
4
3
2
2
3
2
22
1
Granada repeats as the team with highest # of arrivals (12) together with Levante and Rayo
Vallecano. Athletic and Barça repeat as, the teams with least number of new players
*does not include registration in first squad of home grown players
66
# of signings by team and category
Nº of players
Signings 0€
Loans
7
7
8
Signings
2
2
1
8
1
3
3
1
5
3
0
1
1
3
0
3
3
7
5
2
3
5
1
1
2
2
2
1
2
4
3
3
1
3
4
2
0
3
2
1
1
1
2
2
2
0
14 teams have made more than half of signings at 0 cost or on loan
67
1
1
1
2
# of exits by team
2010/11
Nº of players
2011/12
22
14
2012/13
14
14
12 12
9
15
14
12
1010
10
12
11
11
14
12
10
9
7
13
12
10
1010
8
9
10
10
8
9
10
9
99
7
5
9
10
8
8
9
8
6
6
5
6
4
5
8
5
3
13 teams have released 9 players or more.
Granada (22) leads releases ranking. FC Barcelona (3) is the team with less player exits
68
Net # of signings vs exits
Nº. of players
5
4
3
2
2
1
-1
-1
-3
-3
-3
-5
-5
-5
-6
-7
-7
-7
-8
-10
Granada repeats as the team with highest reduction of players in first team squad,
with a negative balance of 10 players. Only 6 teams did not decrease number of players
69
Continuity of signings of last season
9/9
6/6
2/2
1/1
100%100%100%100%
7/8
88%
4/5
4/5
4/5
80% 80% 80%
7/10
70%
7/11
3/5
12/20
5/9
5/9
64% 60% 60%
56% 56%
4/8
50%
4/9
44%
0/0
0%
Only 4 teams have kept all new players from previous season
*Includes transfers made at winter window
70
Managers La Liga season 2012/2013
Equipo
Llegada
Fin
contrato
José Luis Oltra
2011
2013
Anquela
2012
Marcelo Bielsa
Llegada
Fin
contrato
Manolo Jiménez*
2011
2015
2013
Paco Jémez
2012
2013
2011
2013
Paco Herrera
2010
2013
Mauricio Pellegrino
2012
2014
Míchel*
2011
2013
José Luis Mendilibar
2011
2013
José Mourinho
2010
2016
Tito Vilanova
2012
2014
Manuel Pellegrini
2010
2015
Mauricio Pochettino
2009
2014
Joaquín Caparrós*
2011
2013
Luis García Plaza
2011
2014
Philippe Montanier
2011
2013
Diego Simeone*
2011
2014
Juan Ignacio
Martínez
2011
2013
Miroslav Djukic
2011
2014
Pepe Mel
2010
2014
Entrenador
Equipo
Entrenador
4 teams start the season with a new manager (vs 7 last season).
Halt of contracts will expire at the end of this season
*Started during season 2011/12
71
Highlights- La Liga (1 of 3)
 The signings market of the BBVA League has had the least amount of activity in
recent years. Players’ signings have been reduced 65% reaching the lowest level in
the last seasons (128mio€)
 FC Barcelona with 33mio€ and Real Madrid (30) repeat as leaders of the investment
ranking. However, their investment reach the lowest level of the last years being
reduced by 45%. They have reduced the investment for 3rd year in a row. Atlético de
Madrid and Málaga, placed 1st and 3rd in last season ranking, have spent only 1mio€
and 0.
 Due to this decrease in the investment, 5 teams concentrate 82% of the investment.
Up to 11 teams have invested 2mio€ or less in players signings, 5 of them have not
spend a single euro (Espanyol, Rayo Vallecano, Málaga, Osasuna y Deportivo)
72
 Modric acquisition by Real Madrid (30mio€ paid to Tottenham) is the most expensive
at La Liga and the only of the Liga BBVA joining the top 10 in Europe (7th). The
number of players in Spanish top 10 signed by Barça or Real Madrid has decreased to
only 3, it was 8 and 5 the last seasons
 Sales amongst the BBVA League have been reduced significantly reaching only
183mio€ after 290mio€ last season. It represents a decrease of 37%. It is the lowest
value of the last seasons
 Athletic Bilbao (40mio€) leads player sales activity in Spain thanks to Javi Martinez
move. Real Madrid places 2nd after selling 39mio€ with 19 coming from sales of
players formed on its development system. Valencia is 3rd and accumulates 153mio€
in sales in the last 3 years.
 Spanish Football (BBVA League and Adelante League) becomes a true national talent
exporter for the first time. Sales amongst the BBVA League have been reduced
significantly, but talent has been sold abroad for the biggest amount ever (115mio€).
Almost half of all players’ sales (49%) have been done outside Spain. In the last 5
years, national players’ sales outside Spain averaged only 17% of the total amount of
Spanish football players’ sales.
73
 the BBVA League has used this window of singings to save money, investing 55mio€
less than the money it has made on players’ sales. It is the highest figure of negative
net investment of the last years.
 FC Barcelona also leads the net investment ranking (33mio€) followed by Sevilla (12)
and Getafe (4,5). Up to 11 teams did not reinvest the money gained on players’ sales.
Athletic Bilbao, which has made 37mio€, is still in the selling window. Málaga made
29, Atlético de Madrid 17 and Real Madrid 9.
 For 4th consecutive season La Liga teams have taken advantage of the transfers
window to decrease number of players in squads and reduce wages
 Granada repeats as the team with highest reduction of players in first team squad,
with a negative balance of 12 players, same number as Levante and Rayo Vallecano.
Athletic Bilbao and FC Barcelona repeat as teams with less arrivals, same number as
Real Madrid. Only 6 teams did not decrease number of players
 4 teams start the season with a new manager (vs 7 last season). Half of contracts will
expire at the end of this season
74
1.
Technical sheet
2.
3.
4.
5.
6.
Conclusions
7.
Annexes:
- Tables
75
% of non national players by league
2010/11
Non-national players
2011/12
63,2% 63,3% 64,0%
52,2%
44,9%
47,3%
2012/13
49,7% 48,6% 49,2%
40,3% 39,4% 41,1%
37,9% 38,8% 36,7%
La Liga is still the league that has the highest % of national players.
English Premiership, the lowest
76
Average age of players in squad- Top 10
Age
2011/12
2012/13
28,6
28,1
28,0
27,5
26,626,8
26,726,8
26,8
26,6
26,626,4
26,026,4
26,0
25,6
Levante
Deportivo
Getafe
Granada
Osasuna
Celta
Málaga
Zaragoza
Mallorca
77
25,9
25,2
Real Madrid
Average age of players in squad- Bottom 10
Age
2011/12
2012/13
26,9
26,2
25,3
24,5
At.Bilbao
25,4
24,924,8
R.Sociedad
24,9
25,5
25,7
25,8
25,8
25,2
25,2
25,9
24,5
24,40
Espanyol
25,7
26,7
Sevilla
Valencia
At.Madrid
FC
Barcelona
Rayo
Vallecano
Valladolid
78
Betis
Home grown players by squad
Players
19
17
16
11
10
9
9
7
7
6
6
6
5
4
4
4
3
3
2
0
* Players having participated in any youth teams of the club, including reserves (B teams)
79
Clubs that registered home grown players
in 1st team
Players
4
4
4
4
3
2
2
2
2
1
FC
Espanyol Osasuna
Barcelona
Rayo
Betis
Malaga
At. Bilbao
Real
Madrid
Mallorca Valladolid
1
1
1
Real
Sociedad
Getafe
Zaragoza
80
U21 players in each team
Nº of Players
5
5
5
4
4
4
3
3
3
3
3
2
2
2
2
2
1
1
0
81
Average stability of squad- Top 10
Years*
3,83,7
3,5
3,1
2011/12
3,23,3
2012/13
3,0
2,4
2,4
2,02,0
1,61,8
1,71,7
1,7
1,6
1,3
Barça repeats as the team with most stable squad, well ahead the rest
* Average time of stay in the club
82
Average stability of squad- Bottom 10
Years*
2011/12
2012/13
1,0
0,8
0,8
1,0
1,2 1,1
1,0 1,1
1,2
1,0
1,3
1,2 1,3
1,5
1,4
1,6
1,5
1,1
0,8
* Average time of stay in the club
83
Highlights- Squads review
 Spanish La Liga remains as the league (among top 5) with highest number of national
players (63,3%). On the other side, English Premier League has only 36%
 Levante (28,6), Deportivo (28,0) and Getafe (26,8) are the teams with highest squad
average age. Athletic Bilbao (24,5), Real Sociedad (24,8) y Espanyol (24,9), have the
lowest.
 Athletic Bilbao (19), Barça (17) and Real Sociedad (16) have the highest number of
home grown players in the first squad. On the other extreme, Granada (0), Getafe (2)
and Levante (3)
 FC Barcelona (Dos Santos, Muniesa, Montoya y Bartra) is the team promoting more
home grown players to the First squad this season. Espanyol, Osasuna y Rayo also
promote 4 new home grown players
 C Barcelona repeats as the team with the highest squad stability (players stay an
average of 3,7 years in the club). Rayo Vallecano and Zaragoza have the lowest
average
84
1.
Technical sheet
2.
3.
Summer market 2012/13
4.
5.
6.
Conclusions
7.
Annexes:
- Tables
85
Players movement
2011/12
2012/13
2011/12
2012/13
Revenues* (mio€)
451
470
480
N/A
Profit/Loss* (mio€)
48,8
35,9
N/A
N/A
Signings investment (mio€)
60
33
55
30
Player sales (mio€)
24
0
17
39
Net signings investment
(mio€)
36
33
39
-8,5
# of signings
2
2
5
2
# of exits
9
3
10
9
Average cost per new player
30
17
11
15
4/4
2/2
4/6
4/5
Cesc (34)
Song (19)
Coentrão (30)
Modric (30)
Continuity players signed
last season
Most expensive signing
(mio€)
* Forecast Real Madrid 2011/12 and FC Barcelona 2012/13
86
Players movement- accumulated 4 years
2009/13
2009/13
Signings investment (mio€)
278
428
Player sales (mio€)
115
156
Net signings investment (mio€)
163
272
Most expensive signing (mio€)
Ibrahimovic (66)
C. Ronaldo (94)
Most important sale (mio€)
Touré (30)
Robben (24)
* Seasons 2009/10, 2010/11, 2011/12 & 2012/13
87
Squad review
2012/13
2012/13
Nº players in First team
26
23
Average age
25,7
25,9
Average stability of squad
(Average time of stay in the
club)
3,7
3,0
% Foreign players
30,8%
60,9%
Nº Nationalities
7
8
Home grown players by squad
17
6
New home grown players by
squad
4
2
U21 Players
5
2
88
1.
Technical sheet
2.
3.
Summer market 2012/13
4.
5.
6.
Conclusions
7.
Annexes:
- Tables
89
Conclusions FTR 2012 (1 of 4)
 The summer European market of players’ signings has been reduced 10% compared
to last season with a expenditure of 1.544mio€. This decrease adds to the 65%
reduction produced in the last winter market.
 top leagues have had different trends:
• 3 leagues grow: Premier League (+12%) continues to lead the pack with
617mio€, Bundesliga (+58%) makes a much greater investment than usual and
Ligue 1 (+16%) keeps last year’s growth thanks to PSG.
• The BBVA League (-65%) and Serie A (-28%) reduce their investment
dramatically. This makes BBVA the top league with the smallest investment for
the first time. The Spanish league’s investment is also the lowest amongst top
leagues in the last 4 years.
 The following circumstances prevented the reduction to be even greater:
• The investment keeps being concentrated in few clubs. Nine teams are
responsible for 40% of the total market.
• Teams which have owners with big financial capabilities (PSG, Chelsea,
Manchester City, etc.) continue to make huge expenditures in players’ signings.
90
 In a near future, the teams which financially strong owners who led them to big
expenditures will need to adjust their investment in players’ signings, because the
FIFA’s Financial Fair Play rules will prevent a team from spending more money than
the club’s operative income, allowing a maximum deflection of 45mio€ in a three-year
period.
 The top investments were made once again by clubs with owners who are very strong
financially: PSG (147mio€), Chelsea (100) and Zenit (95), favoring in many occasions
very high players’ transfers. It is important to highlight that for the second consecutive
year, the two Spanish powerhouses, Real Madrid (30) and FC Barcelona (33), are not
amongst the top 10 teams in players’ investment. Portuguese clubs Porto (81) and
Benfica (71) are the top selling teams in the continent, overtaking Atlético de Madrid. 3
Spanish teams join the top 10 of sales: Athletic Bilbao (40), Real Madrid (39) and
Villarreal (39)
 The signings market of the BBVA League has had the least amount of activity in
recent years. Players’ signings have been reduced 65% reaching the lowest level in
the last seasons (128mio€). Spanish football has also been at its lowest in sales (189).
This information places the Spanish league at the bottom of Europe in financial
activity.
91
 The reduction in signings expenditure of the BBVA League teams is the consequence of 4
reasons:
• FC Barcelona and Real Madrid reduce again their investment (3rd year in a row) down
to 45%.
• No team reinvests the money made on players’ sales like Atlético de Madrid did a year
ago.
• No owner devotes its money to renew his team, like Málaga did last season.
• The investment of 11 teams does not surpass 2mio€. 5 of these teams have not spent
a single Euro in players’ singings.
 Spanish Football (BBVA League and Adelante League) becomes a true national talent
exporter for the first time. Sales amongst the BBVA League have been reduced significantly,
but talent has been sold abroad for the biggest amount ever (115mio€). Almost half of all
players’ sales (49%) have been done outside Spain. In the last 5 years, national players’
sales outside Spain averaged only 17% of the total amount of Spanish football players’
sales
 In summary, the BBVA League has used this window of singings to save money, investing
55mio€ less than the money it has made on players’ sales. Up to 10 teams have used the
window to generate money, getting their financial numbers back to black ink.
92
 Interesting information about Real Madrid:
• Reduces the investment for the 3rd consecutive season (-45%) and is not amongst Europe’s
top 10 teams in players’ singings.
• Loses the first place in the continent’s accumulated ranking of signing expenditures in the
last 4 years (428mio€) to Manchester City (442).
• Invests less (30) than the amount received in sales (39), making a profit of 9mio€ in the
summer market.
• Accomplishes again the sales of players formed on its development system, receiving for
them 19mio€: 50% of the total amount of sales.
• One of its investments is in the top 10 of the most expensive players in Europe this summer
(Modric).
 Interesting information about FC Barcelona:
• Reduces the investment for the 3rd consecutive season (-45%) and is not amongst Europe’s
top 10 teams in players’ signings.
• After a year of achieving record sales of players developed on its own system, does not get
any income for players’ sales this season.
• It is the team with the least amount of players’ departures (2) and players’ acquisitions (2) of
the BBVA League.
• Keeps relaying in la Masia. Promotes 4 players from its own development system and is the
second team of the league with the highest amount of players formed in the club.
• It is the team with the highest amount of Under 21 players tied with Betis and Málaga.
• Has the team with the highest stability (players stay an average of 3,793years in the club).
1.
Technical sheet
2.
3.
4.
5.
6.
Conclusions
7.
Annexes:
- Tables
94
Arrivals & exits La Liga 2012/2013
Team
Arrivals
€Mio
Exits
€Mio
0
0
ced
Alex Song
Jordi Alba
19
14
Henrique
Keita
Afellay
Total
-33
Total
Modric
Essien
30
ced
Altintop
S. Canales
Gago
Sahin
Granero
Diarra
Carvajal
Joselu
Drenthe
3,5
7,5
3,5
ced
8
5
5
6
0
Team
Arrivals
€Mio
-30
Total
38,5
Aduritz
Ismael López
Herrerín
2,5
0
0
Pablo Orbaiz
Zubiaurre
Díaz de Cerio
Herrerín
Gabilondo
Koikili
Cerrajería
Javi Martínez
David López
Ustaritz
0
ced
0
ced
0
0
0
40
0
0
Total
-2,5
Total
40
€Mio
Emre
C.Rodríguez
Cata Díaz
Cisma
0
0
1
0
Perea
Salvio
R.Micael
R.Pérez
Assunçao
Domínguez
A. López
Cabrera
Fran Mérida
B. Gónzalez
0
11
ced
ced
0
7
0
ced
0
ced
Total
-1
Total
18
0
Total
Exits
Castro
Carlos Vela
Berchiche
José Ángel
0
3,8
0
ced
Berchiche
Viguera
Demidov
Llorente
Sarpong
ced
0
0,5
ced
ced
Total
-3,8
Total
0,5
95
Team
Arrivals
€Mio
Sergio Canales
Viera
Guardado
J.Pereira
Gago
Valdez
Cissokho
7,5
2,5
0
3,7
3,5
ced
6
Total
Diego López
Maduro
Rabello
Kondogbia
Cicinho
Botía
Total
-23,2
3,5
0
0
4
2
3
-12,5
Exits
€Mio
Maduro
Moyà
Jordi Alba
Míchel
Topal
Bruno
Aduritz
Miguel
Dealbert
Domínguez
P.Hernández
Alcácer
0
2
14
0
4,5
0
2,5
0
0
0
7
ced
Total
30
Escudé
Guarente
Armenteros
Javi Varas
De Mul
Koné
Kanouté
Romaric
Luis Alberto
Jímenez
Acosta
0
ced
0
ced
0
0
0
0
ced
0
0
Total
Team
Arrivals
€Mio
Exits
€Mio
Arizmendi
J. Márquez
Miño
A.López
Conceiçao
Geromel
G.Dos Santos
0
1,2
0
0
ced
ced
1
Cáceres
Zuiverloon
S.Tejera
Ogunjimi
Chori Castro
Crespí
Cendrós
Ienaga
Ramis
Sergi Enrich
ced
ced
0
ced
0
0
0
ced
6
ced
Total
-2,2
Total
6
Lafita
Abraham
Moyà
Xavi Torres
Alcácer
Álvaro
0
0
2
0,5
ced
3
Cata Díaz
Casquero
Pedro Ríos
Sardinero
Pablo Pintos
Mosquera
Ustari
Arizmendi
Miku
Total
-5,5
Total
0
96
1
0
0
0
0
0
0
0
ced
1
Team
Arrivals
€Mio
Exits
€Mio
Javi Varas
Samuel
G. Cabral
A. Fernández
Krohn-Dehli
Chu-Young Park
ced
0,5
ced
1,5
1
ced
Yoel
David Catalá
Papadopoulos
D.Rodríguez
Jota
0
0
0
0
ced
Total
Zuculini
Álamo
Romaric
Loovens
Wilchez
Álvaro
Lucas Porcar
Apoño
Babovic
Sapuranu
Total
Rubén Peréz
Paulao
Campbell
Juan Carlos
Agra
Ángels
Igiebor
Perquis
Total
-3
0
0
0
0
ced
0
0
1
0
0
-1
ced
0
ced
ced
0,3
0
1,1
0,7
-2,15
Total
Lafita
Da Silva
Contini
Pablo
Luís García
0
0
0
0
0
Ced
Team
Arrivals
€Mio
José Carlos
Amat
Adrián
Rubén
Nickie Bille
Gálvez
Abu
Arana
Vázquez
Domínguez
Rodri
Cobeño
0
ced
0
ced
ced
0
ced
0
ced
0
0
0
Total
Iturra
Santa Cruz
Saviola
Onyewu
Total
Iriney
Goitia
Ezequiel
Matilla
Isidoro
Juanma
0
ced
0
ced
0
0
0
ced
ced
0
0
Total
Total
0
0
0
97
Exits
€Mio
Tamudo
Movilla
Raúl Bravo
Michu
Arribas
Diamanka
Benito
Juli
Quero
Cobeño
0
0
0
2,6
0
ced
0
0
0
0
Total
2,6
Xavi Torres
Iván González
Sandra Silva
Rubén
Javi López
Hélder
Rondón
Apoño
Cazorla
Mathijsen
Malagueño
Maresca
0,3
0
ced
ced
0
0
9
1
19
0
0
0
Total
29,3
Team
Arrivals
Rukavina
Ebert
Sastre
Neira
Omar
Sereno
Aballu
€Mio
0
0
0
ced
ced
ced
1,5
Exits
Sisi
Salcedo
Aquino
Nafti
Jofre
Matabuena
Nauzet
Alonso
Camará
Lázaro
Marquitos
Razak
Varela
€Mio
0
0
0
0
0
0
0
0
0
ced
0
0
0
Total
-1,5
Total
Colotto
Capdevila
Wakaso
Sergio Tejera
Simao
Longo
Stuani
0
0,35
0
0
0
ced
0
Javi Márquez
Amat
Ben Sahar
Uche
Molina
Pandiani
Thievy
Luna
Dani Nieto
Álvaro
1,2
ced
0
1,5
0
0
ced
ced
0
3
Total
5,7
Total
-0,35
0
Team
Arrivals
€Mio
Armenteros
Arribas
Nano
Sisi
Llorente
Anan
0
0
0
0
ced
ced
Total
André Santos
Pizzi
Evaldo
Abel Aguilar
Miranda
Oliveira
Pinto
Marchen
Camuñas
Total
0
ced
ced
ced
ced
ced
ced
ced
0
ced
0
98
Exits
€Mio
Calleja
Ricardo
Nekounam
Zabal
Eneko
Lekic
Roversio
Sergio
Ibrahima
Rúper
Annunziata
0
0
0,7
ced
ced
0
0
0
4
ced
ced
Total
4,7
Guardado
Colotto
F.Ramos
Pablo
Morel
Lassad
0
0
ced
0
0
0
Total
0
Altas y bajas Liga BBVA 2011/2012
Team
Arrivals
Borja Gómez
Cases
Kitoko
Álex
El Arabi
Machí
Angulo
Iriney
Ortiz
Torje
Floro Flores
Brahimi
Total
€Mio
0,8
0
0
0
5
0
0
0
0
ced
ced
ced
-5,8
Exits
Widmer
Pudil
Ferreiro
Anya
Boateng
Juanjo
Murillo
Silva
Jose Juan
Abel
Mollo
Yuste
Álex
Óscar
Akinsola
Campos
Cases
Bernal
De Coz
Barrancos
Kitoko
Toti
Total
€Mio
ced
ced
ced
ced
ced
ced
ced
0
0
0
2
ced
ced
ced
ced
ced
ced
ced
ced
0
ced
ced
Team
Arrivals
€Mio
Exits
€Mio
Keylor Navas
Koné
Ángel
Míchel
Pedro Ríos
Xavi Torres
Diop
Karabelas
Gekas
Lell
Dudka
Volta
0,15
0
0
0
0
0,3
0,2
0
0
0
0
ced
Javi Venta
Del Horno
Rubén
Farinós
Marc Mateu
Valdo
Xavi Torres
Koné
0
0
0
0
0
0
0,5
3,7
Total
-0,6
Total
4,3
2
99
Home grown players by team
Club
Home grown players
Betis
Casto, Adrán, Alex Martínez, Cañas, Beñat, Pozuelo, Vadillo
Athletic
G.Iraizoz, R.Fernández, Amorrebieta, Ekiza, San José, Ramalho, Aurtenetxe, Iraola,
Etxeberria, Iturriaspe, Gurpegui, Iñigo Pérez, Iñigo Ruiz, Susaeta, Isma López, Ibai
Gómez, Muniain, Llorente, Aduritz
Atlético
Joel, Cisma,Pulido, Mario Suárez, Koke, Gabi
Barcelona
V.Valdés, Piqué, Puyol, Bartra, Fontás, Muniesa, J.Alba, Montoya, Busquets, Xavi,
Iniesta, Thiago, Cesc, Pedro, Cuenca, Dos Santos, Messi
Granada
-
Espanyol
Edgar Badia, R.Rodríguez, Capdevila, V.Álvarez, E.Galán, C.Gómez, C.Alfonso, Javi
López, S.Tejera, Baena, Rui Fonte
Getafe
Abdel Barrada, Hugo Fraile
Málaga
Pol, Jesús Gámez, Juanmi, Recio, Francisco Portillo, Fabrice
Mallorca
Pedro Bigas, Kevin, Ximo Navarro, Lluis Martí, Nsue, Tomás Pina, Casadesús, Pereira,
Álvaro
Osasuna
Elías, Miguel Flaño, Echaide, Oier, Timor, Roberto Torres, Manuel, Puñal, Loe, Kike
Sola
100
Home grown players by team
Club
Home grown players
Deportivo
Laure, Diego Seoane, Juan Domínguez
R. Madrid
Casillas, Adán, Jesús Fernández, Arbeloa, Callejón, Morata
Sevilla
Cala, Espinosa, Luna, Campaña, Jesús Navas,, Perotti, Reyes
Celta
Sergio Álvarez, Andrés Túnez, Roberto Lago, Hugo Mallo, Oubiña, Jonathan Vila,
Álex López, Dani Abalo, Toni, Iago Aspas
Levante
Hector Rodas, Iborra, Juafran
Valencia
Guaita, Albelda, Bernat
Rayo Vallecano
Lass, Jorge Sáez, Perea, Leo Carrillho, Diego Benito
Valladolid
Baraja, Rueda, Javia Navas, Lolo
R.Sociedad
Zubikarai, M.González, I.Martínez, Ansotegui, Cadamuro, C.Martínez, Elustondo,
Markel Bergara, Illarramendi, R.Pardo, Zurutuza, Ros, X.Prieto, Estrada, Griezman,
Aurtenetxe
Zaragoza
Lacruz, Goni, Laguardia, José Mari
101
# of exits by team and category
Nº of players
Loans
Tranfers
16
1
1
2
4
4
4
3
1
2
1
5
0
13
1
11
6
1
10
7
7
6
7
9
8
5
8
2
8
6
5
4
3
2
1
2
3
4
102
1
2
Players exits R. Madrid 2004-2013
66,0
45,0
15,2
9,3
2004-05
Morientes
(9,3)
87,5
38,5
30,8
11,0
2007-08
2008-09
2009-10
2005-06
2006-07
Figo (0)
Zidane (-)
Owen (25)
Portillo (0)
Pavón (0)
Cassano (0)
Parejo (3)
Guti (0)
Celades (0)
Cobeño (0)
Mejía (0)
Balboa (4)
García (7)
Solari (2)
Sánchez (0)
Bravo (2,3)
García (0)
Codina (0)
Raúl (0)
Van der
Vaart (11)
Samuel (18)
Arbeloa (1,3)
Diogo (4,5)
Granero (3)
Saviola (5)
César (0)
Borja (-)
Beckham (0)
Soldado (6)
Cannavaro (0)
Drenthe (-)
Juanfran (0,4) R. Carlos (0)
Baptista (10) Huntelaar (15)
Carvajal (5)
Gravesen (3)
Diego López
(7)
Robinho (43) Negredo (15)
Joselu (6)
Jurado (3)
Cicinho (9)
González (-)
De la Red (3)
Robben (24)
Ronaldo (7,5)
Émerson (5)
Torres (2)
Helguera (0) A. Gonález (-) Heinze (1,5)
De la Red (-)
2010-11
Metzelder
(0)
16,5
2011-12
2012-13
Garay (5)
Altintop (3,5)
Pedro León (5) Canales (7,5)
Sarabia (3)
Juan Carlos
(2.5)
Fran Rico (1)
Sneijder (15)
Salgado (0)
Van Nistelrooy
(0)
103
Gago (3,5)
Granero (8)
Diarra (5)
Player exits FC Barcelona 2004-2013
69,0
55,0
14,8
10,0
13,0
14,0
2004-05
2005-06
2006-07
Cocu (0)
Rochemback
(1,5)
Larsson (0)
2007-08
Van
Bronckhorts
(0)
Ros (0)
Gabri (0)
Albertini (-)
Damià (1)
Santemaría
(0)
Luis García
(8,75)
Overmars (-) Riquelme (7)
Kluivert (0)
Gérard (0)
Quaresma (6) García (1,5)
Recber (0)
2008-09
2009-10
2010-11
2011-12
2012-13
Edmílson (0)
Eto’o (20)
Touré (30)
V.Sánchez (0)
Keita (0)
Saviola (0)
Oleguer (3)
Gudjohnsen
(2)
Giuly (4,5)
Ronaldinho
(25)
Jorquera (0)
Máxi lópez (2) Ezquerro (0)
Sylvinho (0)
Belletti (5,5)
Deco (10)
Navarro (6)
Motta (2)
Thuram (-)
Rodri (0)
Luis Enrique
(-)
Mark van
Bommel (6)
Reiziger (0)
0,0
López (-)
Dani (0)
23,8
22,0
Chygrynskiy
Milito (0)
Henrique (-)
(15)
R. Márquez
Jeffren (3.75)
(0)
Henry (0)
Bojan (12)
Ibrahimovic
(24)
Cáceres (3)
O.Romeu(5)
G. dos Santos
(6)
Zambrotta
(10,5)
Crosas (0,54)
Tortolero (0)
Enke (-)
104
1.
Technical sheet
2.
3.
4.
5.
6.
Conclusions
7.
Annexes:
- Tables
105
Prime Time Sport business areas
Football
Marketing
Premium content
Players representation
Sponsors
recruitment
Sports marketing
courses SMPro*
Image rights
Sponsorship activation
for top brands
Football Transfer
Review*
Media & social
networks consultancy
Sports rights
exploitation
Editorial
Book Show Me the
Money!
Club revenue
development
Sponsorship programs
design
Conferences, opinion
articles and collaboration
with media
International player
transfers
Strategic
consultancy
Blog
estevecalzada.com
*Methodology exclusive to Prime Time Sport
106
Mission and USP’s
Mission
statement
USP’s
To inspire and help clients to maximize value around their
professional sport practice and their sport related activities.
Prime Time Sport develops selected strategic consultancy and
business development projects with sports entities, sports rights
holders, athletes and large corporations that leverage sport
relationship to develop effective and unique marketing plans
1.
2.
3.
4.
Independence and objectivity
Experience, professionalism and quality of work
Global high profile contacts network
Rigorous client selection base on high quality and value
107
Contact details Prime Time Sport
Esteve Calzada
CEO
esteve.calzada@primetimesport.com
blog: www.estevecalzada.com twitter: @estevecalzada
Bruno Batlle
General Manager
bruno.batlle@primetimesport.com
Aleix Piqué
Content Manager
aleix.pique@primetimesport.com
Luiz Rocha
CEO Brasil
luiz.rocha@primetimesport.com
C/ Tuset 20, 8-5, 08006 Barcelona-Spain
Tfno: +34 933 967 900; Fax: +34 934 155 982
www.primetimesport.com
Prime Time Sport Brasil
Av. Barao Homem de Melo, 4500/405
CEP 30450-250.
Belo Horizonte (Brasil)
Tfno/Fax: +55 (31) 3247 6272
108

Full report - Prime Time Sport

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