A Wildly Different Can of Tuna

Press Contact: T-­‐Aira Sims Crier Communications 310.274.1072 x212 taira@crierpr.com A Wildly Different Can of Tuna Wild Planet Foods Seals in its Albacore’s Natural Omega 3 & Adds No Water or Oil to Drain MCKINLEYVILLE, CA – Who would have thought that the ‘wild way’ would be the best way? Wild Planet’s award-­‐winning line of wildly good, sustainably caught tuna differs from conventional tuna brands in the way that it’s caught, cooked and served. Wild Planet’s Wild Albacore Tuna contains an average of 800mg EPA and DHA Omega 3 per serving. This level of Omega 3 is attainable because Wild Planet packs raw tuna steaks into the can before the cooking process, sealing in the albacore’s nutritious natural juices. Other brands of canned tuna are twice cooked. The tuna is first precooked, which depletes the fish of its natural Omega 3 rich juices and oils, and then cooked a second time when packed with water or vegetable oil. A once-­‐
cooked tuna like Wild Planet’s is vastly superior in taste, and requires no draining. The high Omega 3 content of Wild Planet’s albacore is also due to the smaller, individually-­‐caught tuna caught by the company. Wild Planet’s harvesting practices are 100% compliant with the Best Choices for Sustainability recommendations offered by a number of environmental groups. Processed in the same manner is Wild Planet’s Skipjack Light Tuna. This lower-­‐mercury species is sustainably caught in pristine waters and has exceptional flavor and firm texture. Both the albacore and skipjack are OU Kosher certified and packaged with no water or oil to drain, -­‐-­‐ just 100% pure tuna. Exceptional tasting, eco-­‐conscious and healthier tuna alternative, Wild Planet Albacore, original and no salt added ($3.49 per 5oz can), and Wild Planet Skipjack Light Tuna ($2.99 per 5oz can) are available at natural food stores, mass merchants and traditional grocery stores nationwide, as well as through www.wildplanetfoods.com. About Wild Planet With strict quality control from hook to shelf, Wild Planet Foods’ mission is to produce safe, nutritious, great-­‐tasting, and sustainably fished seafood. 100% US owned and based in McKinleyville, CA, the company operates its own docks where selection and delivery of fish are taken directly from the fishermen, some of whom are also shareholders with the company. All products canned by Wild Planet -­‐
-­‐ Albacore, Skipjack, Shrimp, Sardines, Salmon and the new White Anchovies are considered Best Choices for sustainability by the consensus of environmental groups. Wild Planet was recently ranked #1 in the U.S. by Greenpeace for sustainable sourcing policy. For additional information, visit www.wildplanetfoods.com or call 800-­‐998-­‐9946. ###