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media kit 2013
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TRAVEL
media kit
Dedicated to in-depth reporting, analysis and
reflection, L’actualité is Quebec’s only public-affairs
magazine and one of the world’s major Frenchlanguage publications.
L’actualité enjoys
an exceptional
reputation and
credibility that have
remained steadfast
over the years.
L’actualité identifies the most significant trends for its readers. It
tackles the important topics of our time head-on, making its pages a
forum for debate on social issues. Written by Quebecers for Quebecers, it’s the go-to magazine for the province’s opinion leaders and
decision makers.
In its 36-year
history, the editorial
team has earned
over 600 awards
and honours in
Quebec and
Canada.
L’actualité features coverage and interviews in the areas of politics,
the economy, business, culture, society, education and science.
Features on the news of the hour are rounded out by columns on
health, technology, books, the theater, wines and local products.
L’actualité has
received the
Magazine of the
Year award in
Quebec eight
times in the last
twelve years.
L’actualité is available on different platforms. The print version is
published 20 times a year. The iPad version is a replica of the print
version but with added videos, photo galleries, hyperlinks and
easy-to-use apps. As for the Lactualite.com website, it features
analysis, information, debates, photo essays and blogs — indeed,
L'actualité bloggers are often in the news themselves, and have their
work quoted in other media.
VACANCES
/ 47. coRRuPTIoN / 16
LE Sud hoRS dES
TouT comPRIS
EN FINIR AvEc
LA mAFIA
AFFAIRES / 38
LE RoI dE LA
chAuSSuRE
cAmERouN / 60
ILS TRAquENT
LES vIRuS
BIENTÔT UN
PAPE
QUÉBÉCOIS ?
Menu gourmand exclusif
Les meilleures applis de l’année
Plein de livres à offrir
SkIER Au QuéBEC / 56 polItIQuE En 2013 / 41 AFFAIRES
nOuVelle
cHROniqueuse
Où sont
passées
les bonnes
manières ?
iNNOVA
qui CHANGENT
NOS ViES
DES ROBOTS VOLANTS
dans le ciel du Québec
t fait
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ils on
ssier de
un do
s
vre
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ieux vi
Pour m13, la tendan.
en 20la simplicité
est à
11 page
IL N’y A PAS quE LES mILITAIRES quI PILoTENT dES dRoNES !
N’importe qui peut désormais en acheter,
pour tourner un film, compter des oiseaux
ou surveiller ses voisins...
aussi
sur
ipad
/ 48
magazines du québec // magazine de l’année 2012
19
IAL
SPéCTiON
S
+ DES
ALGORiTHMES
/ 52 voYAGE
DAnS lA pouDREuSE lA BoulE DE CRIStAl DoIt-on
lA RoutE DES
DES CHIC-CHoCS
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magazines du québec // magazine de l’année 2012
magazines du québec // magazine de l’année 2012
PAGE
COMMENT
SAUVER LES
LIBéRAUX…
aussi
sur
ipad
aussi
sur
ipad
media kit print
reader profile
With 970,000 readers per issue, L'actualité connects you to consumers with a
higher-than-average family income, as well as to opinion leaders, business
leaders, executives and professionals from the worlds of business, health,
education and research.
With a purchasing power 12% higher than average, our readers have the means to
travel and to buy more cars, financial products, clothing and jewellery. Don't miss
out on the opportunity to reach this attractive advertising market.
L’actualité at a glance
• Canada readership over age 12 : 970,000
• AAM (ABC) average circulation : 160,054 copies
• Quebec readership over age 18 : 868,000
• Percentage of subscribers :
85%
• Average reading time : 72 minutes
• Number of issues per year : 20
Population Profile
Québec 18 +
L’actualité
Readership Profile
Index
Men
49%
51%
103
Women
51%
49%
97
18-34
28%
28%
100
35-54
36%
36%
100
55+
36%
36%
100
Greater Montreal area
49%
55%
113
Greater Québec area
10%
13%
138
White-collar workers
38%
47%
128
Managers, Owners, Professionnals, Executives (MOPE)
21%
30%
140
Academics
31%
50%
163
$69,808
$78,060
112
Personal income $50,000+
24%
33%
141
Family income $100,000+
23%
28%
120
Average family income
Sources : PMB Fall 2012 — Province of Quebec, 18+. Data from AAM (ABC) for the period ending 30 June 2012.
media kit print
2013 advertising rates
Frequency (issues)
1 to 3 issues
4 to 8 issues
9 to 12 issues
13 to 23 issues
Full Page
$20,510
$19,660
$18,980
$18,365
Double-Page Spread
$41,010
$39,300
$37,960
$36,725
2/3 Page Horizontal or 2 Columns
$16,405
$15,735
$15,170
$14,705
1/2 Page Horizontal or
Double 3/4 Column (Junior Page)
$14,350
$13,760
$13,265
$12,865
Banner
$12,110
$11,610
$11,195
$10,840
1 Column or Square 1/3 Page
$9,850
$9,435
$9,105
$8,835
Inside Covers
$22,110
$21,195
$20,455
$19,810
$22,550
$21,620
$20,865
$20,210
Full Page
$18,045
$17,300
$16,705
$16,170
Double-Page Spread
$36,095
$34,610
$33,395
$32,335
2/3 Page Horizontal or 2 Columns
$14,435
$13,840
$13,360
$12,945
1/2 Page Horizontal or
Double 3/4 Column (Junior Page)
$12,750
$12,120
$11,695
$11,325
Banner
$10,655
$10,215
$9,860
$9,545
$8,670
$8,310
$8,015
$7,760
Four Colours
Outside Back Cover
Black and One Colour*
1 Column or Square 1/3 Page
Black and White
Full Page
$15,600
$15,340
$14,790
$13,170
Double-Page Spread
$31,995
$30,670
$29,600
$26,310
2/3 Page Horizontal or 2 Columns
$12,795
$12,275
$11,845
$11,460
1/2 Page Horizontal or
Double 3/4 Column (Junior Page)
$11,195
$10,745
$10,360
$10,040
Banner
$9,440
$9,030
$8,740
$8,465
1 Column or Square 1/3 Page
$7,690
$7,380
$7,120
$6,885
Gross rates.
* Matching colours are not always available. Check with production office at 514-843-2147 regarding availability of special matching colours.
Frequency rates may be applied for combined buys. A 20% surcharge applies for a fifth colour, which is only available for full-page and double-page ads.
media kit print
2013 advertising information and specifications
Bleed Ads :
Build documents to TRIM size
Add .125” BEYOND trim on ALL sides
Live area is .25” in from ALL sides
Non-Bleed Ads :
Build documents to LIVE area
15.75” x 10.75”
Double-Page Spread
15.75”
x
10.75”
(Live area is .25” in from ALL sides)
Full Page
7.875”
x
10.75”
(Live area is .25” in from ALL sides)
1/2 Double-Page Spread
15.75”
x
5.375”
n. d.
1/2 Page Horizontal
7.875”
x
5.375”
7.375”
x
4.875”
1/2 Page Vertical
3.875”
x
10.75”
3.375”
x
10.25”
1/3 Page Vertical
2.75”
x
10.75”
2.25”
x
10.25”
1/3 Page Square
4.875”
x
5.375”
4.5”
x
4.875”
2/3 Page Horizontal
7.875”
x
6.75”
7.375”
x
6.25”
2 Columns
5.125”
x
10.75”
4.625”
x
10.25”
5”
x
7.875”
4.5”
x
7.375”
7.875”
x
2”
7.375”
x
1.5”
Double 3/4 Column
Banner
7.875” x 10.75”
NOTE: All content not intended to trim must be kept a minimum of .25” from outside trim edges and include .125” gutter allowance for spreads. Publisher is NOT responsible for
the lineup of content running through the gutter on spreads or on single pages adjacent to inserts. Running content through the gutter is STRONGLY discouraged, as folding
and trimming are subject to variation.
InDesign CS3 or higher templates for ALL ad sizes are available at addirect.sendmyad.com
(select Ad Sizes from the left-hand navigation menu).
Production Process
Printing: High-speed, web offset lithography at resolution of 300dpi/150lpi
Binding: Saddle stitched
Magazine Trim Size: 7.875” x 10.75”
Supplied Advertising Materials
PDF/X-1a:2001 created to Magazines Canada specifications, sent online using Magazines Canada AdDirect at addirect.sendmyad.com. For information
regarding Magazines Canada specifications refer to magazinescanada.ca/advertising/production/dmacs_specifications or contact the Production
Manager at 514-843-2147 for details. Rogers Publishing does not accept responsibility for material content or colour trapping.
Text type should be a minimum of 8 points. Reverse type less than 12 points is not suitable for reproduction. L’actualité is not responsible for
reproduction of type sizes smaller than those mentioned for thin, serif type. The ad MUST be uploaded as a press-ready PDF file. Information on
creating a proper PDF file is available on the Magazines Canada website magazinescanada.ca/advertising/production/tools/pdftips. Keep all colours
CMYK. Do not use spot colours or RGB art. Keep any black/grey type as one-colour black (no four-colour black text).
AdDirect instructions
1) Log in to Magazines Canada’s AdDirect™ Ad Portal (addirect.sendmyad.com). Note: A user account will have to be set up at the first visit.
2) Select the publisher/magazine you are advertising with. Complete the relevant ad info, then click Upload.
3) Follow the onscreen pre-flight process.
4)Approve your ad.
media kit print
2013 publishing calendar
Cover Date
Impact Date*
Closing Date
Material Deadline**
February
January 4
December 7
December 19
March 1
February 6
January 18
January 28
March 15
February 20
February 1
February 11
April 1
March 6
February 15
February 25
April 15
March 20
March 1
March 11
May 1
April 3
March 15
March 25
May 15
April 24
April 5
April 15
June 1
May 8
April 19
April 29
June 15
May 23
May 3
May 13
July
June 5
May 17
May 27
August
July 4
June 14
June 25
September 1
August 7
July 19
July 29
September 15
August 21
August 2
August 12
October 1
September 11
August 23
September 3
October 15
September 25
September 6
September 16
November 1
October 9
September 20
September 30
November 15
October 23
October 4
October 15
December 1
November 6
October 18
October 28
December 15
November 20
November 1
November 11
January 2014
December 4
November 15
November 25
* Copies are available on newstand on the following Friday.
**iPad material is due 2 days later.
media kit ipad
now l'actualité readers can find what
they love on their ipad apps.
Each magazine's iPad edition brings
enhanced experiences to life with
embedded video, photo galleries, digital
links and user-friendly applications
that give readers the ability to save
articles and share them with friends via
Facebook, Twitter and email.
L’actualité is currently available for the
iPad in the App Store – for single-issue
and digital subscription purchases.
Access is free for print subscribers.
All advertisers in the print edition
have the opportunity to replicate their
creative content in the iPad edition.
Replica ads can also include the basic
interactive functionality through an
hyperlink. In addition, advertisers may
utilize any of the approved IAB units.
See specs and rates.
ALBERTA
Un pipeline
vers…
la Chine !
VOYAGE
L’ÎLE AUX TRÉSORS
DU PANAMÁ
COMMENT
VIEILLIR
RICHE
ÉDITION
LES GESTES PAYANTS
2012
à 20, 35 ou
50 ans…
+ Les retraites des
fonctionnaires vont-elles
couler l’État ?
+ Une retraite décente
pour tous : mode d’emploi
+ Les meilleurs et les pires
fonds de pension privés

MALADIES DU
CŒUR
Les nouvelles causes
de l’épidémie
lactualite.com
media kit ipad
2013 advertising rates
premium
positioning
L’actualité
rich media
static ads
Cover
Interstitial
(5 sec)
Pg 2
Inside
Cover
1x
5-10x
11-20x
21-29x
30-36x
1x
5-10x
11-20x
21-29x 30-36x
$3,845
$3,204
$2,691
$2,288
$2,019
$1,749
$1,615
$2,563
$2,179
$1,922
$1,666
Above rates do not include advertisement production costs. However, digitization of print ads and addition
of videos are now offered for a $500 supplementary fee.
L’actualité is commited to providing the
best solutions for advertisers. Ask your
national account manager about how
we can customize your multi-platform
experience through more enhanced
opportunities, such as :
•
•
•
•
•
•
Photo galleries
Internal and external links
Animation
Video
Audio
… and much more!
$1,538
Net rates.
media kit ipad
advertising opportunities —
static page advertisements
requirements
Overview
ALBERTA
Un pipeline
vers…
la Chine !
VOYAGE
L’ÎLE AUX TRÉSORS
DU PANAMÁ
MALADIES DU
CŒUR
COMMENT
VIEILLIR
Ideally, advertisers will provide full-size,
uncompressed files in vector pdf format.
•
Wherever possible, all graphics and content should be
left as vectors and not rasterized images.
•
Final full-page size is 768 px x 980 px.
•
Please provide a 158 px x 202 px thumbnail in .png
format, and send the InDesign document saved
in .idml format.
•
Please verify the text’s readability. Text on the
iPad must be considerably larger than in print
(ex. a 9-point font in print should be 14 to 18 points
on iPad).
lactualite.com
RICHE
ÉDITION
LES GESTES PAYANTS
•
Les nouvelles causes
de l’épidémie
2012
à 20, 35 ou
50 ans…
+ Les retraites des
fonctionnaires vont-elles
couler l’État ?
+ Une retraite décente
pour tous : mode d’emploi
+ Les meilleurs et les pires
fonds de pension privés
Advertising Options
& Thumbnail View
Full Page
768 x 980
1/2 Page
768 x 490
Banner
768 x 196
Vertical Banner
196 x 980
Thumbnail
Full Page:
158 x 202
IAB specs we support :
Leaderboard – 728 x 90
Big Box – 300 x 250
Skyscraper – 160 x 600
Note that these formats will be resized for iPad.
Delivery: Supply all files in a zipped folder through AdDirect at https://addirect.sendmyad.com.
media kit ipad
advertising opportunities — video files
requirements
Overview
•
Video should be supplied in the highest
resolution available.
•
Advertiser to provide information re: format and
dimensions of the video, and exact on-page
positioning instructions.
•
Rogers can accommodate 4:3 or 16:9 video
formats.
•
Advertiser must supply static "cover" image
that has the same dimensions as the video,
in JPEG format.
•
Spec: MP4: Uncompressed QuickTime MOV or
MOV-encoded with h.264 codec.
Frame rate: 24 fps (min) and 30 fps (max).
•
Duration: 30 seconds or less.
Normal Display
& Full Page View
Cover Interstital
This is a full-page message that appears before the cover image when an issue is opened/
launched. It is 5 seconds in duration. It can be a static text or video message (e.g. "This issue
is brought to you by...").
Video “Billboard”
This is a 5-second message that "pre-rolls" when an editorial video is launched.
It is 5 seconds in duration. It can be a static text or video message (e.g. "This video is
brought to you by...").
media kit ipad
advertising opportunities — html links
Overview
Requirements
•
Client to communicate URL and
destination link.
•
Links can be on any image or piece of text.
•
Multiple links can be accommodated.
Considerations
Link
Webpage View
All websites that are being linked to should be
iPad friendly (i.e., no Flash).
media kit ipad
advertising oportunities — galleries
requirements
Overview
Multi-Page
Gallery View
•
Multiple images can exist on a single page
through a swipeable horizontal or vertical
gallery.
•
Gallery images can be images, text or a
combination of both.
•
Galleries can be nearly any size or shape.
•
All images within a gallery must have the
same dimensions.
•
Image format: .jpeg or .png.
•
Please send the InDesign document saved
in .idml format.
media kit ipad
2013 iPad calendar
Cover Date
Impact Date
Closing Date
Material Dealine iPad
February
January 4
December 7
December 19
March 1
February 8
January 18
January 30
March 15
February 22
February 1
February 13
April 1
March 8
February 15
February 27
April 15
March 22
March 1
March 13
May 1
April 5
March 15
March 27
May 15
April 26
April 5
April 17
June 1
May 10
April 19
May 1
June 15
May 24
May 3
May 15
July
June 7
May 17
May 29
August
July 5
June 14
June 26
September 1
August 9
July 19
July 31
September 15
August 23
August 2
August 14
October 1
September 13
August 23
September 4
October 15
September 27
September 6
September 18
November 1
October 11
September 20
October 2
November 15
October 25
October 4
October 16
December 1
November 8
October 18
October 30
December 15
November 22
November 1
November 13
January 2014
December 6
November 15
November 27
media kit WEB
lactualitE.com
The Lactualite.com website transforms itself on a daily basis and is a place to go for
analysis, information and debate. Its bloggers and journalists are regularly quoted in
other media and their writing often creates a buzz. The Multimedia section offers photo
essays, videos and audio clips that are among the most frequently accessed content.
270K
unique visitor per month
1,176K
page views per month
4.3M
impressions per month
web user
profile
• 63% men (UV index 126)
• Adults 25-34
(UV index 146)
• Managers, Owners,
Professionals, and Executives
(MOPE) (UV index 127)
Available opportunities
• Section sponsorship
• Content integration
• Contests
• Micro-sites
• Videos and photo galleries
Sources : comScore MediaMetrix, 11 month average (Jan-Nov 2012), Segment Metrix November 2012, PMB/Fusion, A18+, Fall 2012.
media kit
contact us
Toronto Office
HEAD OFFICE
Montreal Office
L'actualité
1200 McGill College Avenue
Suite 800
Montreal (Quebec)
H3B 4G7
Tel. : 514-843-2530
Fax : 514-843-2936
Louise Pharand
Senior Sales Manager
514-843-2519
louise.pharand@rci.rogers.com
Céline Gauthier
Sales Management Assistant
and Coordinator
514-843-2530
celine.gauthier@rci.rogers.com
Maria Tomasino
Production Coordinator
514-843-2147
maria.tomasino@rci.rogers.com
Apple, the Apple logo and iPad are trademarks
of Apple Inc., registered in the U.S. and other
countries. App Store is a service mark of Apple Inc.
One Mount Pleasant Road
Toronto (Ontario) M4Y 2Y5
Tel. : 416-764-1300
Fax : 416-764-1301
adsales@macleans.ca
Daria Lennon
Sales Director
Tel. : 416-764-1487
Fax : 416-764-1301
daria.lennon@macleans.rogers.com
Western Canada and
US Regional Office
1228 Hamilton St., Suite 403
Vancouver (British Columbia) V6B 6L2
Karen Marshall
Director, Western Region
Tel. : 604-696-9975
Fax : 604-696-9973
karen@rogerswest.com
Eastern US
Regional Office
Whitney Ross
Tel. : 203-293-4128
Fax : 203-349-5315
whitney@wrapllc.com
media kit
2013 General Terms And Conditions
The applicable insertion order (to the extent it does not conflict with the terms hereof),
the then current rate card of the publication(s) to which the insertion order relates
(“Publication”) and Publication’s then current advertising specifications are incorporated
by reference into these terms and conditions and are collectively referred to as the
“Agreement”. The person(s), firm or corporation contracting with Rogers Publishing
Limited (“Publisher”) for the insertion of advertising in Publication, whether as principal
(“Advertiser”) or as agent (“Agency”), shall be deemed authorized for all purposes relating
to the Agreement.
(c)
Publisher shall not be responsible for colour or colour trapping or advertising copy
that does not conform to digital Magazines Advertising Canadian Specifications
(“dMACS”). Advertising material must be accompanied by a dMACS standard proof.
For further information regarding magazine industry standards, please refer to
Magazines Canada www.magazinescanada.ca or dMACS www.magazinescanada.
ca/publicite/production/dmacs. Proofing requirements may also be found on
www.rogersdigitalads.com under “How to create a PDF”.
(d)
Publisher may insert the advertising anywhere in Publication in its discretion, and
any condition on orders or copy instructions involving the placement of advertising
shall be treated as a positioning request only and cannot be guaranteed. Publisher’s
inability or failure to comply with any such positioning request shall not relieve
Advertiser or Agency of the obligation to pay for the advertising.
(e)
Publisher shall not be obligated to return any advertising material.
(f)
Any advertising published in Publication may, at Publisher’s discretion, be
published and archived by Publisher or anyone authorized by Publisher, as many
times as Publisher and those authorized by Publisher wish, in and on any product,
media and archive (including anything in print, electronic or other form).
Rates and Commissions
(a)
Publisher reserves the right to change its advertising rates at any time. Rate changes
shall be made at least 30 days in advance of the closing date of the first issue to
which such rates apply. If a rate change is not acceptable to Advertiser or Agency,
it may, within 15 days of notification of such rate change, cancel the Agreement
without incurring short rate charges (excluding multi-year discounts).
(b)
Advertising rates are subject to the addition of applicable taxes, including Goods
and Services Tax (GST), Harmonized Sales Tax (HST) and a Quebec Sales Tax (QST)
where applicable.
(c)
Agency commissions equal to up to 15% of gross billings for space, colour, position
or special insert stock are payable to recognized agencies only. Commissions are not
payable on extra mechanical charges, reprints, split runs and other such charges.
(d)
Any negotiated discounts are only applicable to and available during the period in
which they are earned. Rebates resulting from any and all earned advertiser discount
adjustments must be used within 6 months after the end of the period in which they
are earned, and will expire if unused during such period.
Warranties, Indemnities, Limitations
(a)
Advertiser and Agency shall be jointly and severally liable for all content (including
text, representation and illustrations) of any advertising printed. Advertiser and
Agency shall jointly and severally indemnify Publisher, its affiliates and their
respective officers, directors, employees, contractors and agents against any and all
liability and costs including any legal fees arising from a breach of this Agreement
and/or resulting from the publication of the advertising materials, including without
limitation, defamation, illegal competition or trade practice, infringement of
trademark, trade name, or copyrights, and violation of rights of privacy, property or
contract.
Billing and Payments
(a)
Advertiser and Agency shall be jointly and severally liable for payment of all invoices
for advertising published in Publication.
(b)
(b)
Amounts invoiced are payable upon receipt of invoice. Interest shall be charged at
a rate of 1% per month (18% per annum) on amounts outstanding for more than
30 days from the date of invoice.
Publisher shall not be responsible for errors or omissions in any advertising materials
provided by Advertiser or Agency (including errors in key numbers)
or for changes made to such advertising after the applicable closing date.
(c)
(c)
Invoiced amounts are payable at Publication’s office in Canadian funds, or equivalent
funds at the rate of exchange prevailing at the time of payment.
Advertiser and Agency agree that Publication shall be under no liability for the
failure, for any reason, to publish any advertising or circulate any issue
of Publication.
(d)
Publisher reserves the right to change the payment terms to cash with insertion
order at any time.
Cancellation
(a)
Cancellation of the Agreement by Advertiser or Agency is subject to Publisher’s
approval, in its sole discretion. Agreements for covers, special positions and inserts
may not be cancelled by Advertiser or Agency. No cancellations shall be accepted
by Publisher after the closing date for advertising space. Short rate charges shall
apply to all cancellations by Advertiser or Agency.
(b)
Publisher may, at its option, terminate this Agreement for the breach of any term
hereof. Upon termination for breach, all charges incurred, together with short rate
charges, shall be immediately due and payable.
(b)
(a)
If Agency has entered this Agreement on behalf of Advertiser, Agency confirms that
Advertiser has been provided with a copy of the terms hereof.
(b)
This Agreement constitutes the entire agreement between the parties with respect
to its subject matter and supersedes all prior agreements and understandings
relating to the subject matter. No changes to this Agreement shall be effective
unless made in writing and signed by the party sought to be bound.
(c)
For clarity, Publisher shall not be bound by any conditions, printed or otherwise,
appearing on Advertiser or Agency contracts, orders or instructions which conflict
with, vary or add to these terms and conditions.
(d) Neither Advertiser nor Agency may assign any rights or obligations under this
Agreement.
(e)
All advertising copy is subject to Publisher’s approval and Publisher may without
notice and without liability reject, discontinue or omit any advertising for any reason
at any time.
Advertiser and Agency agree not to make promotional or merchandising reference
to Publication in any way without the prior written permission of Publisher in each
instance.
(f)
The word “Advertisement” shall be placed above copy which Publisher determines
resembles Publication’s editorial material or that is not immediately identifiable as
an advertisement.
No provision of this Agreement shall be deemed waived by a course of conduct
unless such waiver is in writing signed by all parties and stating specifically that it is
intended to modify this Agreement.
(g)
This Agreement is governed by and construed in accordance with the laws of
the Province of Ontario and the federal laws of Canada applicable therein. Any
proceeding relating to the subject matter of this Agreement shall be within the
exclusive jurisdiction of the courts of the Province of Ontario.
Advertising Materials
(a)
General