Harris Interactive Buzz Report Wave 19

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Steve Evans
technology & entertainment
sevans@harrisinteractive.com
+44 (0)7849 172 341
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Harris Buzz Report
Report #19 September 2012
Early September 2012 fieldwork
our contact details
steve evans – entertainment & technology
sevans@harrisinteractive.com
07849 172 341
tom perrott – telecoms
tperrott@harrisinteractive.com
07989 392 256
lee langford – technology & telecoms
llangford@harrisinteractive.com
07966 339 606
denholm scotford – business development (tmte)
dscotford@harrisinteractive.com
07989 388 164
pete cooke – sector head (tmte)
pcooke@harrisinteractive.com
07989 387 093
http://www.harrisinteractive.com/uk/
about us
we are a full service research agency
specialising in technology, telecoms, media,
entertainment and the modern consumer
we offer a full range of services for both
quant and qual research, including:
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concept testing
product/service launching, including pack testing
new product development
pathways to purchase
product/service configuration
communications testing and tracking
brand equity / extension / tracking
satisfaction, loyalty & stakeholder relationships
segmentation
market sizing / share / opportunities
youth and kids research
employee research
global omnibus research
state-of-the-art qualitative techniques
other free reports
available from
our report on connected TV
download here
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and a look to the near future
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our new monthly series of Brand
Buzz reports looking at consumers’
connection with the biggest
brands in technology, media,
telecoms and entertainment
download here
and all prior editions of Harris
Buzz can be downloaded here
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4
what is “Buzz”?
each month, we find out the “buzz”
of a dozen or so recent or
upcoming releases/products for
technology, telecoms, media and
entertainment
we find out 3 key buzz metrics per
news item/release/product:
1.
level of awareness &
familiarity
2.
degree to which it generates
discussion among peers
3.
degree of excitement it
generates
in this report, we look at:
The Sun publishes pictures of Prince Harry naked in Las Vegas
Samsung Galaxy Note smartphone
LG Optimus 4X HD smartphone
Orange & T-Mobile to offer UK's first 4G mobile network
Google forces sites that link to pirated music/video lower in its search rankings
Samsung ordered to pay Apple $1bn in patent lawsuit verdict
The Bourne Legacy movie
The Expendables 2 movie
Darksiders II video game
Guild Wars 2 video game
Sleeping Dogs video game
Madden NFL 13 video game
New series of Doctor Who starts on BBC1
The Harris Buzz study results disclosed in this report may
not be used for advertising, marketing, or promotional
purposes without the prior written consent of Harris
Interactive. Products and brand names are trademarks or
registered trademarks of their respective owners.
5
methodology
 robust quantitative method
 conducted via the Harris
Online Omnibus
PollTM
 1,833 UK respondents this edition
 online fieldwork early-September
2012
 data weighted to be representative
of UK national demographics aged
16-64
demographic
total
all males
all females
16-24 year olds
25-34 year olds
35-44 year olds
45-54 year olds
55-64 year olds
unweighted base
1,833
906
927
200
425
386
425
397
metric 1 of 3
awareness buzz
how we asked the question
2 important things to note
please take a look at this list of technology,
mobile and entertainment topics, new
products and services. Tell us how familiar
you are with each.
1. we gave no further information or
images to respondents, we just
showed them the text list as shown
on Page 5 of this report
 extremely familiar
2. when considering all Buzz metrics,
one needs to bear in mind that some
products/services have been
launched, some earlier than others,
and some are yet to be launched
(see over for more detail)
 very familiar
 somewhat familiar
 just know the name and nothing more
 never heard of this
8
UK launch/news date details
The Sun publishes pictures of Prince Harry naked in Las Vegas
Published end-August 2012
Samsung Galaxy Note smartphone
Release date announced end-August 2012
LG Optimus 4X HD smartphone
Released end-August 2012
Orange & T-Mobile to offer UK's first 4G mobile network
Google forces sites that link to pirated music/video lower in its search
rankings
Samsung ordered to pay Apple $1bn in patent lawsuit verdict
News item mid-August 2012
The Bourne Legacy movie
Released early-August 2012
The Expendables 2 movie
Released mid-August 2012
Darksiders II video game
Released mid-August 2012
Guild Wars 2 video game
Released end-August 2012
Sleeping Dogs video game
Released mid-August 2012
Madden NFL 13 video game
Released end-August 2012
New series of Doctor Who starts on BBC1
Shown early September 2012
News item early-August 2012
News item end-August 2012
awareness buzz
extremely familiar
very familiar
somewhat familiar
know name only
never heard of
Doctor Who
Prince Harry naked
The return of Doctor Who to the
Autumn TV schedules is the story that
most consumers are ‘extremely
familiar’ with this month.
21%
17%
16%
21%
10%
17%
31%
Bourne Legacy
10%
15%
34%
The Expendables 2
8% 10%
23%
Samsung Galaxy Note
7% 11%
23%
21%
LG Optimus 4X HD 4%5% 9%
Google lowers search ranking
Guild Wars 2
14%
4%5% 13%
4%4% 7% 8%
13%
21%
35%
Samsung to pay Apple
UK's first 4G mobile network 4% 10%
© Harris Interactive
25%
19%
15%
10%
28%
28%
28%
13%
30%
34%
25%
19%
45%
68%
64%
76%
Darksiders II 3%5% 8% 10%
74%
Madden NFL 13 3%5% 8% 10%
74%
Sleeping Dogs 3%4% 8% 7%
15%
77%
base: all GB 16-64 (1,833)
Members of the Royal family have featured
heavily in the news in recent weeks. The Sun
publishing naked photos of Prince Harry in
Las Vegas was the first of these and proves
the story most people are aware of at all in
this month’s list (9 in 10).
Bourne Legacy is the movie release attracting
most attention this month with just under 9
in 10 at least aware of it. However, the
proportion who are ‘familiar’ with it falls
short of other blockbusters in recent editions.
Samsung-Apple patent issues have frequently
appeared in our lists over the last year but
the recent lawsuit verdict in Apple’s favour
has been the most recognised with almost 3
in 5 familiar with the story (compared with
just 3 in 10 familiar with the legal battle
covered last year).
Video games releases included in this wave
have relatively low profiles with no more
than 1 in 4 aware. However, among those
who are familiar with these games, they do
generate considerable discussion and
excitement – see later.
10
10
25%
11%
27%
18%
19%
17%
20%
26%
19%
19%
24%
20%
23%
20%
13%
26%
14%
23%
25%
12%
16%
20%
29%
22%
12%
13%
14%
29%
23%
21%
10%
18%
32%
22%
18%
15%
19%
31%
20%
15%
11%
18%
28%
21%
22%
7%
7%
28%
35%
22%
5%
9%
18%
37%
32%
5%
7%
16%
29%
43%
5%
6%
19%
45%
25%
1%
3%
13%
31%
52%
4%
6%
20%
45%
26%
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
4%
7%
2% 10%
5%
9%
2%
9%
13% 18% 7% 20%
13% 14% 12% 16%
64% 51% 77% 44%
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
4% 8% 1%
4% 7% 2%
7% 10% 4%
8% 8% 8%
76% 67% 85%
8%
2%
3%
1%
14% 2%
2%
1%
17% 11% 9% 7%
12% 10% 14% 15%
49% 74% 73% 76%
16% 6% 1% 1% 0%
7% 14% 1% 1% 0%
15% 15% 5% 3% 1%
18% 9% 9% 5% 2%
44% 55% 84% 90% 97%
Prince Harry Optimus 4X HD Madden NFL
55-64
397
5%
14%
31%
35%
15%
Samsung fine
45-54
425
9%
12%
32%
33%
14%
Sleeping Dogs
35-44
386
9%
15%
38%
26%
12%
4G mobile
Bourne Legacy
Darksiders ll
Doctor Who
Expendables 2
25-34
425
13%
22%
34%
22%
9%
10% 6% 1% 0% 0%
10% 15% 1% 1% 0%
21% 16% 4% 3% 1%
14% 8% 15% 9% 7%
46% 56% 80% 88% 92%
Google search
Galaxy Note
16-24
200
15%
12%
32%
24%
16%
Guild Wars 2
© Harris Interactive
Total Male Fem
Base size
1,833 906 927
Extremely familiar 10% 14% 6%
Very familiar
15% 19% 12%
Somewhat familiar 34% 34% 33%
Just know name
28% 23% 33%
Never heard of
13% 10% 16%
Extremely familiar 3% 4% 2%
Very familiar
5% 9% 1%
Somewhat familiar 8% 10% 5%
Just know name
10% 11% 9%
Never heard of
74% 65% 83%
Extremely familiar 21% 24% 19%
Very familiar
17% 20% 15%
Somewhat familiar 25% 25% 26%
Just know name
21% 19% 23%
Never heard of
15% 12% 18%
Extremely familiar 8% 11% 5%
Very familiar
10% 14% 6%
Somewhat familiar 23% 25% 21%
Just know name
28% 26% 31%
Never heard of
30% 24% 37%
Extremely familiar 7% 10% 4%
Very familiar
11% 15% 7%
Somewhat familiar 23% 24% 21%
Just know name
34% 31% 38%
Never heard of
25% 20% 30%
Total Male Fem
Base size
1,833 906 927
Extremely familiar 3% 5% 1%
Very familiar
5% 8% 1%
Somewhat familiar 8% 12% 5%
Just know name
10% 12% 8%
Never heard of
74% 63% 85%
Extremely familiar 4% 6% 2%
Very familiar
5% 8% 2%
Somewhat familiar 9% 13% 6%
Just know name
14% 13% 15%
Never heard of
68% 60% 75%
Extremely familiar 16% 17% 14%
Very familiar
21% 25% 17%
Somewhat familiar 35% 35% 35%
Just know name
19% 16% 22%
Never heard of
10% 8% 12%
Extremely familiar 10% 13% 6%
Very familiar
17% 24% 10%
Somewhat familiar 31% 33% 29%
Just know name
15% 13% 17%
Never heard of
28% 17% 38%
Extremely familiar 3% 6% 1%
Very familiar
4% 7% 1%
Somewhat familiar 8% 11% 5%
Just know name
7% 8% 6%
Never heard of
77% 68% 86%
Extremely familiar 4% 7% 2%
Very familiar
10% 16% 5%
Somewhat familiar 21% 27% 16%
Just know name
19% 16% 22%
Never heard of
45% 34% 56%
16-24
200
9%
7%
21%
17%
46%
25-34
425
5%
15%
16%
10%
54%
35-44
386
1%
1%
5%
13%
81%
45-54
425
0%
1%
2%
9%
87%
55-64
397
0%
0%
1%
3%
95%
9%
5%
21%
23%
42%
7% 2% 3% 0%
15% 3% 1% 0%
17% 6% 4% 4%
10% 13% 16% 12%
52% 77% 77% 84%
22%
19%
32%
11%
17%
19%
26%
35%
10%
10%
11%
25%
33%
22%
9%
12%
18%
35%
26%
9%
17%
15%
40%
22%
7%
10%
18%
31%
14%
27%
13%
21%
29%
14%
22%
8%
15%
32%
17%
29%
9%
16%
29%
14%
32%
9%
16%
34%
14%
27%
9% 8% 1% 0% 0%
7% 12% 2% 1% 0%
23% 16% 3% 3% 0%
14% 9% 6% 5% 4%
47% 54% 89% 91% 95%
6%
15%
32%
17%
30%
7% 5% 3% 1%
21% 6% 5% 6%
23% 17% 22% 17%
10% 16% 25% 26%
38% 56% 45% 50%
awareness buzz
demographic breakdown
(alphabetical order)
11
awareness buzz
all time list
London 2012
Phone hacking
Michael Jackson’s doctor
Olympic torch relay
Murray loses
Oscars
Steve Jobs dies
Final Harry Potter
EURO 2012
Stars at jubilee concert
London 2012 tickets
Baftas
Brits
Murdoch questions
Jimmy Carr tax
Facebook shares
Britain’s Got Talent
BlackBerry outage
PS3 accounts hacked
Golden Globes
Prince Harry naked
The Voice
Men In Black 3 movie
Charlie Sheen in news
Titanic 3D movie
Murdoch not a fit person
DAB Radio
Freeview HD
New series of Dr Who
3D TV sets
Government email spying
Dark Knight Rises
Fifty Shades of Grey
Game chain bust
Children in Need concert
Bourne Legacy
Samsung fined
Internet ‘trolls’ identified
Twitter super-injunctions
IE9 launched
Amazon Kindle Touch
The Sun on Sunday
The Inbetweeners Movie
Big Brother re-launched
Murdoch’s BSkyB bid
Amazing Spider-Man
Sites go offline for SOPA
Facebook new design
iPad 2
Chris Moyles leaves
Goal-line technology
The New iPad
iPhone 4S
Facebook “Timeline”
Microsoft buy Skype
Steve Jobs resigns
news field familiar
7/12
6/11
10/11
5/12
07/12
1929
10/11
7/11
6/12
6/12
6/11
1947
1977
10/11
06/12
5/12
2/12
10/11
4/11
1944
8/12
3/12
5/12
3/11
1997
5/12
1999
2010
9/12
1/10
4/12
7/12
6/11
3/12
11/11
8/12
8/12
6/12
6/11
3/11
3/12
2/12
8/11
8/11
6/10
07/12
1/12
9/11
3/11
7/12
07/12
3/12
NYR
1/12
5/11
8/11
8/12
7/11
11/11
5/12
07/12
2/12
10/11
7/11
6/12
6/12
7/11
2/12
2/12
11/11
07/12
5/12
4/12
10/11
5/11
2/11
9/12
4/12
5/12
4/11
4/12
5/12
8/10
7/10
9/12
5/11
4/12
8/12
8/12
4/12
11/11
09/12
9/12
6/12
6/11
5/11
4/12
3/12
11/11
9/11
2/11
07/12
2/12
10/11
4/11
8/12
07/12
3/12
10/11
2/12
5/11
9/11
89%
89%
88%
86%
83%
83%
82%
82%
81%
81%
81%
80%
80%
77%
76%
76%
74%
74%
74%
74%
72%
70%
68%
68%
67%
64%
64%
64%
63%
63%
62%
60%
60%
60%
60%
59%
58%
58%
58%
58%
57%
57%
57%
57%
57%
56%
56%
56%
56%
55%
55%
55%
55%
54%
54%
53%
Please consider launch/fieldwork dates to place results into proper context
NYR = not yet released at time of fieldwork; this edition’s items are highlighted green
Nintendo 3DS
Prometheus movie
Call of Duty: MW3
Ice Age 4
iPhone secretly tracking
Netflix in UK
Facebook plan to float
BT Vision
Rock of Ages movie
Star Wars films on BD
Firefox 4 launched
iPad
Google new privacy policy
Windows 7 Mobile
iPhone4 reception issue
Bing
Digital display screens
Amazon Kindle Fire
BBC News site redesign
Expendables ll
Samsung Galaxy Note
Samsung Galaxy S3
Hunger Games movie
Google+
Smart TV
Stone Roses tour
Kindle eBook
PS Vita
Android-based tablets
The Times paywall
Google Chrome OS
Avengers Assemble
Sky 3D Channel
The Hobbit
Madonna booed
Xbox Kinect
Facebook buy Instagram
Samsung #1 smartphone
FIFA 12 video game
Skype on Facebook
Spotify
UK’s first 4G network
EMI sold to Universal
3D Wimbledon
Call of Duty: Black Ops
HTC One launched
Warner Bros. Studio Tour
Battlefield 3 video game
Samsung Galaxy Tab
3D Blu-ray players
iPhone 4
Nokia Lumia launched
PEGI Ratings
Sony recall 1.6m TVs
Google Drive
Apple iCloud
news field familiar
3/11
6/12
11/11
7/12
4/11
10/11
2/12
12/06
6/12
9/11
3/11
6/10
3/12
11/10
6/10
6/09
2009
NYR
7/10
8/12
8/12
5/12
3/12
6/11
2010
6/12
10/09
2/12
6/10
6/10
NYR
4/12
10/10
7/12
7/12
11/10
4/12
10/11
9/11
6/11
2/09
8/12
11/11
7/11
11/10
4/12
3/12
10/11
11/10
2010
6/10
5/12
7/12
10/11
4/12
10/11
6/11
6/12
11/11
8/12
5/11
2/12
2/12
11/10
6/12
9/11
5/11
7/10
3/12
2/11
8/10
8/10
8/10
10/11
8/10
9/12
9/12
5/12
4/12
7/11
4/11
6/12
11/10
2/12
2/11
8/10
7/10
4/12
11/10
8/12
8/12
11/10
4/12
11/11
10/11
7/11
2/11
9/12
11/11
7/11
11/10
5/12
3/12
11/11
6/11
8/10
7/10
5/12
8/12
10/11
5/12
10/11
53%
52%
51%
51%
50%
49%
49%
47%
46%
46%
46%
46%
44%
44%
44%
44%
43%
42%
42%
41%
41%
41%
41%
41%
41%
40%
40%
39%
39%
39%
39%
38%
38%
37%
37%
37%
36%
36%
36%
36%
36%
35%
35%
35%
35%
34%
34%
34%
34%
34%
34%
33%
33%
33%
32%
32%
BlackBerry PlayBook
Google Cloud music
Google Chromebooks
Nokia/MS partnership
Windows 8
MacBooks revamped
Microsoft Surface tablets
Asteroid mining
Kinect for PCs launch
HP TouchPad
Nintendo unveil ‘Wii U’
Nexus 7 tablet
Windows 8 preview
Megaupload taken down
PM backs UK film wins
Batman: Arkham City
Apple-Samsung battle
“Quick Tap”
Nokia E7 smartphone
MS Outlook
Wii U console
O2 mobile wallet
Facebook app store
Kinect: Star Wars game
Windows 8 unveiled
Sonic the H-hog 20 years
Apple Siri software
Gears of War 3
Sony Ericsson Xperia Play
Muse Olympic song
Nintendo ‘3DS XL’
Resident Evil 6 trailer
Google Music in USA
BT told block pirate sites
HTC/Apple dispute
Myspace sold for £35M
LA Noire video game
Google TV
HTC beat Apple
MDNA album
SKY News Twitter use
Blinkbox launched
Vevo launched
Halo: Reach
London 2012 video game
YouView launch
Mass Effect 3
Google Play
Roaming costs capped
YouTube movie rentals
Google buy Motorola
Amazon Cloud Player
Microsoft Xbox Music
HTC service questioned
Google search ranking
“ACTA” rejection
news field familiar
6/11
5/11
5/11
2/11
7/12
NYR
6/12
4/12
2/12
7/11
6/11
06/12
NYR
1/12
1/12
10/11
8/11
6/11
2/11
8/12
NYR
4/12
5/12
4/12
NYR
1991
10/11
9/11
4/11
06/12
06/12
1/12
11/11
7/11
5/11
6/11
6/11
06/12
06/12
3/12
2/12
2008
12/09
9/10
06/12
07/12
3/12
3/12
3/12
10/11
8/11
3/11
6/12
10/11
8/12
07/12
6/11
5/11
5/11
4/11
8/12
6/12
6/12
5/12
2/12
7/11
6/11
07/12
3/12
2/12
2/12
11/11
9/11
6/11
5/11
8/12
6/12
5/12
5/12
4/12
9/11
7/11
10/11
9/11
4/11
07/12
07/12
2/12
11/11
9/11
7/11
7/11
6/11
07/12
07/12
4/12
2/12
5/11
5/11
11/10
07/12
07/12
3/12
3/12
3/12
10/11
9/11
4/11
6/12
10/11
9/12
07/12
32%
32%
32%
32%
32%
31%
31%
31%
31%
31%
31%
30%
30%
30%
30%
30%
30%
30%
30%
29%
29%
29%
29%
28%
28%
28%
27%
27%
27%
26%
26%
26%
26%
26%
26%
26%
26%
25%
25%
25%
25%
25%
25%
25%
24%
24%
24%
24%
24%
24%
24%
24%
23%
23%
22%
22%
Flame virus
Official Charts streams
Max Payne 3
HP to focus on software
HP to focus on software
Portal 2 video game
PS Vita unveiled
Fable III video game
“.xxx” sex domain
UK Radioplayer
Google TV
Steam (gaming service)
Microsoft SmartGlass
Digital Economy Act delay
60s/70s Absolute Radio
‘The Daily’ on iPad
Apple TV
Samsung Galaxy
Apple Mountain Lion
Virgin Media Tube wi-fi
BBC TV download service
Rage video game
Motorola Xoom
Crysis 2
Fallout: New Vegas
"Newport" Jay-Z spoof
Microsoft buy Yammer
HTC Flyer tablet
Warner films on FB
Sony Move
Optimus 4X HD
Diablo 3 game
Homefront video game
Project Glass
Nokia 808 revealed
World of Warcraft free
Madden NFL 13
Darksiders ll
Deus Ex: HR game
BlackBerry music service
Google One Pass
Google Buzz
Ubisoft patch
Sleeping Dogs video game
Guild Wars 2 video game
Sony touchless display
Yahoo! put up for sale
UK HuffPo launched
Qriocity
Ouya Console
YouView
Virgin Gaming
FA Cup on Facebook
Dell Streak
Net neutrality
Mflow
news field familiar
6/12
5/12
NYR
8/11
8/11
6/11
NYR
6/11
4/11
3/11
10/10
2002
6/12
4/12
10/11
NYR
9/10
4/10
7/12
3/12
NYR
10/11
2/11
3/11
10/10
8/10
06/12
6/11
3/11
9/10
8/12
6/12
3/11
4/12
NYR
6/11
8/12
9/12
8/11
8/11
2/11
2/10
7/12
8/12
8/12
NYR
9/11
7/11
3/11
8/12
NYR
7/10
8/11
6/10
n/a
11/09
6/12
5/12
4/12
9/11
9/11
6/11
6/11
6/11
4/11
4/11
11/10
8/10
6/12
5/12
11/11
2/11
11/10
8/10
8/12
3/12
3/12
10/11
6/11
4/11
11/10
8/10
07/12
6/11
4/11
11/10
9/12
6/12
4/11
4/12
3/12
7/11
9/12
9/11
9/11
9/11
4/11
8/10
8/12
9/12
9/12
3/12
9/11
7/11
4/11
8/12
11/10
8/10
9/11
7/10
11/10
7/10
22%
22%
22%
22%
22%
22%
22%
22%
22%
22%
22%
22%
21%
21%
21%
21%
21%
21%
20%
20%
20%
20%
20%
20%
20%
20%
19%
19%
19%
19%
18%
18%
18%
17%
17%
17%
16%
16%
16%
16%
16%
16%
16%
15%
15%
15%
15%
15%
15%
14%
13%
13%
12%
11%
10%
7%12
metric 2 of 3
discussion buzz
discussion
buzz
among those at least somewhat familiar with each
have/will discuss a great deal
have/will discuss a little
have not discussed this at all and probably won't
it would never occur to me to discuss this
Sleeping Dogs (303)
20%
26%
Guild Wars 2 (325)
19%
39%
Madden NFL 13 (324)
21%
35%
Expendables 2 (755)
Doctor Who (1200)
10%
15%
18%
45%
40%
37%
Samsung Galaxy Note (783)
14%
39%
Google lowers search rankings (459)
13%
40%
Bourne Legacy (1090)
11%
UK's first 4G mobile network (722)
Samsung ordered to pay Apple (1134)
15%
10%
29%
37%
Optimus 4X HD (360)
Prince Harry naked (1356)
28%
34%
23%
Darksiders II (314)
© Harris Interactive
47%
41%
35%
40%
5%
10%
28%
12%
33%
9%
31%
29%
14%
17%
30%
15%
28%
17%
32%
15%
34%
31%
35%
30%
12%
17%
14%
19%
bases shown in parentheses
Although the majority of consumers
are unaware of them, the 4 video
game releases covered in this
month’s Buzz have got those in the
know talking the most.
Sleeping Dogs is the title generating most
discussion (among 2 in 3) and will have
considerable interest from fans of the True
Crime series, from which the game
originates, having been taken on and
published by Square Enix this year.
(The other games prove even more talked
about but have less discussion overall.)
The release of Optimus 4X HD has caught
the eye among those familiar (3 in 5), LG’s
new smartphone being discussed more
readily than Samsung’s Galaxy Note.
Both Prince Harry naked and Doctor Who,
despite being the news stories people are
most familiar with, fall notably down the
order of discussion, although the latter still
generates a great deal of interaction
among 1 in 5 of us.
Of the two movies featured, The
Expendables 2 has generated slightly more
conversation than Bourne Legacy.
14
14
discussion
buzz
among all respondents, including unfamiliar
have/will discuss a great deal
have/will discuss a little
have not discussed this at all and probably won't
it would never occur to me to discuss this
unfamiliar (not asked about discussion level)
Prince Harry naked
Doctor Who
32%
12%
20%
24%
12%
18%
24%
18%
11%
Bourne Legacy
Samsung ordered to pay Apple
6%
Samsung Galaxy Note
6%
16%
13%
6%
59%
Expendables 2
6%
16%
12%
6%
59%
UK's first 4G mobile network
6%
23%
13%
3% 9%
18%
13%
8% 3%
10%
41%
11%
42%
5%
64%
78%
3% 7% 6%2%
82%
Darksiders II
4% 6% 4%2%
84%
Guild Wars 2
4% 6% 5%2%
84%
Sleeping Dogs
3% 7% 4%
1%
85%
Madden NFL 13
3%5% 5%2%
84%
Optimus 4X HD
29%
36%
7%
Google lowers search rankings
© Harris Interactive
7%
Looking at the levels of discussion
among the whole population, rather
than just those familiar, we see the
order is broadly in line with that of
awareness.
Prince Harry naked just tops the poll,
ahead of the return of Doctor Who,
although the latter stands out as the news
story being talked about most in great
detail (among just over 1 in 10).
The Bourne Legacy is third in our list, just
ahead of the Samsung patent infringement
story, and notably more talked about than
The Expendables 2 movie (although behind
other movie releases covered in previous
editions of Harris Buzz).
The Samsung Galaxy Note generates
considerably more discussion among the
total population (1 in 5) than LG’s Optimus
4X HD (1 in 10) and is fairly comparable
with the level recorded for Samsung’s
Galaxy S3 when released earlier this year.
base: all GB 16-64 (1,833)
Despite being the most discussed from
those in the know, low awareness of the
four video games means they are at the
bottom of this list.
15
55-64
397
2%
19%
17%
11%
50%
9% 10% 0% 0% 0%
10% 17% 1% 2% 1%
15% 7% 2% 1% 0%
7% 2% 1% 1% 0%
59% 63% 95% 96% 99%
13%
28%
12%
8%
38%
12%
23%
18%
15%
33%
12%
22%
23%
6%
37%
6%
24%
21%
14%
35%
11%
19%
21%
5%
44%
9%
23%
21%
6%
40%
15%
32%
13%
5%
35%
10%
29%
12%
6%
43%
2%
15%
14%
11%
57%
3%
12%
10%
6%
69%
3% 2%
12% 4%
10% 5%
3% 6%
72% 83%
4% 3%
9% 9%
13% 10%
5% 7%
69% 70%
Total Male Fem 16-24 25-34
Base size
1,833 906 927 200 425
Discuss great deal 3% 6% 1% 9% 9%
Discuss a little
5% 10% 1% 7% 17%
Have not / won’t
5% 6% 4% 14% 8%
Would never occur 2% 3% 1% 7% 2%
Unfamiliar
84% 75% 93% 63% 64%
Discuss great deal 3% 6% 1% 9% 10%
Discuss a little
7% 11% 4% 9% 19%
Have not / won’t
6% 8% 4% 16% 7%
Would never occur 2% 2% 1% 1% 3%
Unfamiliar
82% 74% 90% 65% 61%
Discuss great deal 7% 9% 5% 11% 14%
Discuss a little
32% 33% 31% 33% 34%
Have not / won’t
20% 22% 19% 16% 22%
Would never occur 12% 13% 11% 12% 9%
Unfamiliar
29% 24% 34% 28% 21%
Discuss great deal 6% 10% 2% 7% 11%
Discuss a little
23% 31% 15% 27% 34%
Have not / won’t
18% 19% 16% 16% 13%
Would never occur 11% 10% 11% 9% 7%
Unfamiliar
42% 30% 55% 41% 36%
Discuss great deal 3% 6% 1% 7% 10%
Discuss a little
7% 11% 3% 15% 19%
Have not / won’t
4% 5% 3% 15% 6%
Would never occur 1% 1%
0
2% 1%
Unfamiliar
85% 76% 93% 61% 64%
Discuss great deal 6% 10% 1% 11% 12%
Discuss a little
13% 19% 7% 17% 22%
Have not / won’t
13% 15% 11% 21% 11%
Would never occur 5% 6% 4% 4% 6%
Unfamiliar
64% 50% 77% 47% 48%
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
3%
5%
1%
7%
8%
1%
0%
0%
9% 15% 3% 12% 21% 6%
4%
3%
8% 10% 5% 15% 8% 5% 8%
4%
3%
4%
2%
5%
1%
4%
2%
2%
78% 65% 89% 60% 61% 84% 86% 91%
4G mobile
18%
21%
15%
9%
38%
Prince Harry Optimus 4X HD Madden NFL
45-54
425
4%
19%
21%
8%
47%
Samsung fine
35-44
386
3%
23%
21%
16%
38%
Sleeping Dogs
Bourne Legacy
Darksiders ll
Doctor Who
Expendables 2
25-34
425
13%
36%
13%
8%
31%
Google search
Galaxy Note
16-24
200
14%
22%
18%
6%
40%
Guild Wars 2
© Harris Interactive
Total Male Fem
Base size
1,833 906 927
Discuss great deal 7% 10% 3%
Discuss a little
24% 30% 18%
Have not / won’t
18% 18% 18%
Would never occur 10% 8% 12%
Unfamiliar
41% 33% 48%
Discuss great deal 4% 6% 1%
Discuss a little
6% 9% 3%
Have not / won’t
4% 5% 4%
Would never occur 2% 3% 1%
Unfamiliar
84% 76% 92%
Discuss great deal 12% 15% 8%
Discuss a little
24% 25% 22%
Have not / won’t
18% 17% 18%
Would never occur 11% 10% 11%
Unfamiliar
36% 32% 40%
Discuss great deal 6% 9% 4%
Discuss a little
16% 22% 11%
Have not / won’t
12% 14% 11%
Would never occur 6% 6% 6%
Unfamiliar
59% 49% 68%
Discuss great deal 6% 9% 3%
Discuss a little
16% 19% 13%
Have not / won’t
13% 14% 12%
Would never occur 6% 7% 5%
Unfamiliar
59% 51% 67%
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
4% 7% 1% 13% 10% 1% 0% 0%
6% 9% 2% 9% 17% 1% 1% 0%
5% 6% 3% 14% 7% 3% 2% 0%
2% 2% 1% 3% 3% 2% 1% 0%
84% 75% 92% 62% 64% 92% 95% 99%
discussion buzz
demographic breakdown
(alphabetical order)
35-44
386
0%
1%
3%
2%
93%
45-54
425
0%
1%
2%
1%
97%
55-64
397
0%
1%
0%
0%
98%
0% 0% 0%
4% 3% 1%
4% 4% 2%
3% 0% 1%
90% 92% 96%
4%
35%
16%
13%
31%
3%
28%
23%
10%
35%
4%
29%
24%
15%
29%
4%
18%
17%
14%
46%
6%
19%
19%
10%
46%
2%
20%
22%
15%
41%
0% 0% 0%
3% 2% 1%
2% 1% 0%
1% 0% 0%
94% 96% 99%
1% 4% 1%
11% 7% 8%
10% 14% 10%
7% 4% 4%
72% 70% 76%
16
Please consider launch/fieldwork dates to place results into proper context
NYR = not yet released at time of fieldwork; this edition’s items are highlighted green
discussion buzz
all time list
London 2012
Phone hacking
EURO 2012
Murray loses
Final Harry Potter
Stars at Jubilee concert
Olympic torch relay
Steve Jobs dies
The Voice
Britain’s Got Talent
Michael Jackson’s doctor
London 2012 tickets
BlackBerry outage
Brits
Jimmy Carr tax
PS3 accounts hacked
3D TV sets
Fifty Shades of Grey
Government email spying
Prince Harry naked
Dark Knight Rises
Oscars
iPad 2
Freeview HD
Goal-line technology
Murdoch questions
New series of Dr Who
Baftas
The Inbetweeners Movie
Amazing Spider-Man
Men In Black 3 movie
Facebook new design
Prometheus movie
The New iPad
Facebook “Timeline”
iPad
Facebook shares
Titanic 3D movie
Twitter super-injunctions
Charlie Sheen in news
Bourne Legacy
Game chain bust
Amazon Kindle Touch
iPhone 4S
Nintendo 3DS
Golden Globes
DAB Radio
Samsung fined
Call of Duty: MW3
iPhone secretly tracking
Murdoch not a fit person
Sites go offline for SOPA
IE9 launched
Murdoch’s BSkyB bid
Ice Age 4
Internet ‘trolls’ identified
news field discuss
7/12
6/11
6/12
07/12
7/11
6/12
5/12
10/11
3/12
2/12
10/11
6/11
10/11
1977
06/12
4/11
1/10
6/11
4/12
8/12
7/12
1929
3/11
2010
07/12
10/11
9/12
1947
8/11
07/12
5/12
9/11
6/12
3/12
1/12
6/10
5/12
1997
6/11
3/11
8/12
3/12
3/12
NYR
3/11
1944
1999
8/12
11/11
4/11
5/12
1/12
3/11
6/10
7/12
6/12
8/12
7/11
6/12
07/12
7/11
6/12
5/12
10/11
4/12
4/12
11/11
7/11
10/11
2/12
07/12
5/11
5/11
8/12
4/12
9/12
8/12
2/12
4/11
7/10
07/12
11/11
9/12
2/12
11/11
07/12
5/12
10/11
6/12
3/12
2/12
7/10
5/12
4/12
6/11
4/11
9/12
4/12
4/12
10/11
6/11
2/11
8/10
9/12
11/11
5/11
5/12
2/12
5/11
2/11
8/12
6/12
75%
66%
61%
57%
55%
54%
54%
52%
51%
50%
48%
47%
46%
44%
43%
43%
42%
41%
41%
39%
39%
39%
39%
38%
37%
37%
36%
36%
36%
35%
35%
35%
34%
34%
34%
34%
32%
32%
32%
32%
31%
31%
31%
31%
31%
31%
30%
29%
29%
28%
27%
27%
27%
27%
26%
26%
Hunger Games movie
The Sun on Sunday
Big Brother re-launched
Microsoft buy Skype
Kindle eBook
The Hobbit
Avengers Assemble
Netflix in UK
Children in Need concert
Spotify
Windows 7 Mobile
Android-based tablets
Xbox Kinect
iPhone4 reception issue
iPhone 4
Rock of Ages movie
Firefox 4 launched
Smart TV
Expendables ll
Samsung Galaxy Note
Steve Jobs resigns
Sky 3D Channel
Call of Duty: Black Ops
Facebook plan to float
PS Vita
Amazon Kindle Fire
Star Wars films on BD
UK’s first 4G network
Samsung Galaxy S3
Warner Bros. Studio Tour
FIFA 12 video game
Nintendo unveil ‘Wii U’
BlackBerry PlayBook
BT Vision
Windows 8
Chris Moyles leaves
Google+
“Quick Tap”
Samsung Galaxy Tab
Google Chromebooks
Sony Ericsson Xperia Play
Nokia/MS partnership
Nexus 7 tablet
Stone Roses tour
Microsoft Surface tablet
Google new privacy policy
Battlefield 3 video game
Apple iCloud
LA Noire video game
Portal 2 video game
Google Cloud music
Nokia E7 smartphone
Google Chrome OS
HTC One launched
Windows 8 preview
news field discuss
3/12
2/12
8/11
5/11
10/09
7/12
4/12
10/11
11/11
2/09
11/10
6/10
11/10
6/10
6/10
6/12
3/11
2010
8/12
8/12
8/11
10/10
11/10
2/12
2/12
NYR
9/11
8/12
5/12
3/12
9/11
6/11
6/11
12/06
7/12
7/12
6/11
6/11
11/10
5/11
4/11
2/11
06/12
6/12
6/12
3/12
10/11
10/11
6/11
6/11
5/11
2/11
NYR
4/12
NYR
4/12
3/12
9/11
5/11
11/10
8/12
4/12
2/12
11/11
2/11
2/11
2/11
11/10
8/10
7/10
6/12
5/11
4/11
9/12
9/12
9/11
11/10
11/10
2/12
2/12
10/11
9/11
9/12
5/12
3/12
10/11
6/11
6/11
11/10
8/12
8/12
7/11
6/11
6/11
5/11
4/11
4/11
07/12
6/12
6/12
3/12
11/11
10/11
6/11
6/11
5/11
5/11
7/10
5/12
3/12
26%
26%
26%
26%
25%
24%
24%
24%
24%
24%
24%
24%
24%
24%
24%
23%
23%
23%
22%
22%
22%
22%
22%
20%
20%
20%
20%
19%
19%
19%
19%
19%
19%
19%
18%
18%
18%
18%
18%
18%
18%
18%
17%
17%
17%
17%
17%
17%
17%
17%
17%
17%
17%
16%
16%
Megaupload taken down
Samsung #1 smartphone
Apple Siri software
Crysis 2
The Times paywall
Muse Olympic song
Nintendo ‘3DS XL’
MacBooks revamped
Google Drive
Asteroid mining
PS Vita unveiled
Amazon Cloud Player
BBC News site redesign
3D Blu-ray players
“ACTA” rejection
Google TV
London 2012 video game
Wii U console revealed
Facebook buy Instagram
Batman: Arkham City
Fable III video game
Blinkbox launched
Vevo launched
Halo: Reach
MS Outlook
PEGI Ratings
YouView launch
Nokia Lumia launched
Kinect: Star Wars game
Mass Effect 3
Kinect for PCs launch
PM backs UK film wins
Resident Evil 6 trailer
Apple-Samsung battle
Windows 8 unveiled
HP TouchPad
Skype on Facebook
Motorola Xoom
Homefront video game
UK Radioplayer
Warner films on FB
Sony Move
Bing
Google search ranking
HTC beat Apple
O2 mobile wallet
Google Play
Google Music in USA
Sony recall 1.6m TVs
Gears of War 3
“.xxx” sex domain
‘The Daily’ on iPad
Microsoft SmartGlass
Facebook app store
Digital Economy Act delay
news field discuss
1/12
10/11
10/11
3/11
6/10
06/12
06/12
NYR
4/12
4/12
NYR
3/11
7/10
2010
07/12
06/12
06/12
6/12
4/12
10/11
6/11
2008
12/09
9/10
8/12
7/12
07/12
5/12
4/12
3/12
2/12
1/12
1/12
8/11
NYR
7/11
6/11
2/11
3/11
3/11
3/11
9/10
6/09
8/12
06/12
4/12
3/12
11/11
10/11
9/11
4/11
NYR
6/12
5/12
4/12
2/12
11/11
10/11
4/11
8/10
07/12
07/12
6/12
5/12
5/12
6/11
4/11
8/10
8/10
07/12
07/12
07/12
6/12
4/12
11/11
6/11
5/11
5/11
11/10
8/12
8/12
07/12
5/12
4/12
3/12
2/12
2/12
2/12
9/11
9/11
7/11
7/11
6/11
4/11
4/11
4/11
11/10
8/10
9/12
07/12
5/12
3/12
11/11
10/11
9/11
4/11
2/11
6/12
5/12
5/12
16%
16%
16%
16%
16%
15%
15%
15%
15%
15%
15%
15%
15%
15%
14%
14%
14%
14%
14%
14%
14%
14%
14%
14%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
12%
12%
12%
12%
12%
12%
12%
12%
12%
11%
11%
11%
BT told block pirate sites
3D Wimbledon
HTC Flyer tablet
Apple TV
Fallout: New Vegas
Digital display screens
Optimus 4X HD
Darksiders ll
Sleeping Dogs video game
Guild Wars 2 video game
Apple Mountain Lion
Madonna booed
Microsoft buy Yammer
Microsoft Xbox Music
Diablo 3 game
MDNA album
SKY News Twitter use
YouTube movie rentals
HP to focus on software
HTC/Apple dispute
Google One Pass
Qriocity
Google TV
Flame virus
Project Glass
Max Payne 3
Roaming costs capped
BBC TV download service
EMI sold to Universal
60s/70s Absolute Radio
Google buy Motorola
Sonic the H-hog 20 years
"Newport" Jay-Z spoof
Steam (gaming service)
Madden NFL 13
Official Charts streams
Nokia 808 revealed
Virgin Media Tube wi-fi
Rage video game
HTC service questioned
Deus Ex: HR game
YouView
Samsung Galaxy
Ubisoft patch
Ouya Console
Sony touchless display
Myspace sold for £35M
Net neutrality
BlackBerry music service
FA Cup on Facebook
World of Warcraft free
Dell Streak
Google Buzz
Yahoo! put up for sale
UK HuffPo launched
Virgin Gaming
Mflow
news field discuss
7/11
7/11
6/11
9/10
10/10
2009
8/12
8/12
8/12
8/12
7/12
7/12
06/12
6/12
6/12
3/12
2/12
10/11
8/11
5/11
2/11
3/11
10/10
6/12
4/12
NYR
3/12
NYR
11/11
10/11
8/11
1991
8/10
2002
8/12
5/12
NYR
3/12
10/11
10/11
8/11
NYR
4/10
7/12
8/12
NYR
6/11
n/a
8/11
8/11
6/11
6/10
2/10
9/11
7/11
7/10
11/09
9/11
7/11
6/11
11/10
11/10
8/10
9/12
9/12
9/12
9/12
8/12
8/12
07/12
6/12
6/12
4/12
2/12
10/11
9/11
7/11
4/11
4/11
11/10
6/12
4/12
4/12
3/12
3/12
11/11
11/11
9/11
7/11
8/10
8/10
9/12
5/12
3/12
3/12
10/11
10/11
9/11
11/10
8/10
8/12
8/12
3/12
7/11
11/10
9/11
9/11
7/11
7/10
8/10
9/11
7/11
8/10
7/10
11%
11%
11%
11%
11%
11%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
8%
8%
8%
8%
8%
8%
8%
8%
8%
7%
7%
7%
7%
7%
6%
6%
6%
6%
5%
4%
4%
4%
4%17
metric 3 of 3
excitement buzz
excitement
buzz
among those at least somewhat familiar with each
very excited
somewhat excited
not at all excited
couldn't care less
26%
Sleeping Dogs (303)
34%
Darksiders II (314)
25%
40%
Guild Wars 2 (325)
25%
39%
Doctor Who (1200)
26%
18%
UK's first 4G mobile network (722)
16%
35%
Expendables 2 (755)
17%
33%
16%
Google lowers search rankings (495)
14%
Samsung ordered to pay Apple (1134)
Prince Harry naked (1356)
9%
23%
36%
12%
33%
31%
26%
9%
11%
20%
13%
16%
19%
31%
20%
35%
45%
31%
12%
31%
32%
30%
6% 12%
22%
33%
37%
18%
11%
25%
31%
Madden NFL 13 (324)
Samsung Galaxy Note (783)
20%
33%
Optimus 4X HD (360)
Bourne Legacy (1090)
© Harris Interactive
44%
21%
21%
28%
51%
base shown in parentheses
As seen with the levels of discussion,
all four video games feature highly
for excitement among those who are
familiar with them.
Sleeping Dogs has a slight advantage over
Darksiders II for the total excitement
surrounding its release but it is the latter
which stands out for having the highest
proportion of ‘very excited’ people (1 in 3).
LG’s Optimus 4X HD ranks higher than the
Samsung Galaxy Note for generating more
excitement among those familiar, as it did
for discussion – however, as seen overleaf,
the lower total awareness pulls it down
among the total population.
Doctor Who also features highly for
excitement but has a greater proportion of
people who couldn’t care less than other
news topics that feature around it.
EE’s announcement to bring 4G to 16
major cities before Christmas has created
a stir with half those in the know telling us
they are at least somewhat excited.
As is typical, new releases and product
innovations feature more highly than most
tabloid headlines and that proves the case
this month with 1 in 2 saying they couldn’t
care less about naked royal photos.
19
excitement
buzz
among all respondents, including unfamiliar
very excited
somewhat excited
not at all excited
couldn't care less
unfamiliar (not asked about excitement level)
Doctor Who
Bourne Legacy
7%
Expendables 2
7%
20%
22%
15%
19%
14%
13%
7% 12%
13%
9%
UK's first 4G mobile network
6% 13%
12%
6%
Optimus 4X HD
Prince Harry naked
Sleeping Dogs
Google lowers search rankings
5% 10%
26%
13%
22%
4% 7%3%
2%
3%7% 8% 5%
41%
59%
59%
64%
16%
42%
5% 7% 5%2%
4% 8%
36%
12%
8%
Samsung Galaxy Note
Samsung ordered to pay Apple
© Harris Interactive
16%
82%
37%
29%
85%
78%
Darksiders II
5% 5%3%
2%
84%
Guild Wars 2
4% 6% 4%2%
84%
Madden NFL 13
3%6% 5%2%
84%
base: all GB 16-64 (1,833)
When we look at excitement across the
total population, Doctor Who jumps back
to the top of the table with the highest
proportion of ‘very excited’ people
among both men and women of all age
groups.
Both movies feature highly for excitement, The
Bourne Legacy sitting in second place ahead of
The Expendables 2 by virtue of having a greater
number of individuals who say they are
‘somewhat excited’.
The excitement shown among those familiar
with EE’s 4G network is reflected here as the
announcement ranks higher up the list than on
awareness or discussion.
By contrast, the high proportion of disinterested
people in the Prince Harry naked photos sees this
news story are lower down the ranking.
As seen for discussion buzz, the low awareness
of the video games results in all four sitting
towards the bottom of the list alongside
Google’s move to lower sites featuring pirate
music/video content from its search results.
20
15% 14% 0% 0% 0%
8% 15% 2% 2% 1%
9% 6% 3% 1% 0%
8% 1% 1% 1% 0%
59% 63% 95% 96% 99%
19%
24%
10%
8%
38%
18%
18%
14%
16%
33%
15%
21%
15%
12%
37%
9%
19%
24%
13%
35%
12%
18%
17%
9%
44%
13%
18%
19%
11%
40%
16%
28%
15%
6%
35%
15%
23%
10%
9%
43%
1%
13%
15%
12%
57%
2%
8%
13%
8%
69%
5% 2%
6% 4%
10% 7%
7% 3%
72% 83%
2% 3%
9% 5%
9% 16%
10% 6%
69% 70%
35-44
386
0%
2%
2%
2%
93%
45-54
425
0%
0%
2%
1%
97%
55-64
397
0%
0%
2%
0%
98%
Very excited
Somewhat excited
Not at all excited
Couldn’t care less
Unfamiliar
Very excited
Somewhat excited
Not at all excited
Couldn’t care less
Unfamiliar
5%
7%
5%
2%
82%
4%
8%
22%
37%
29%
7%
12%
6%
2%
74%
6%
10%
19%
40%
24%
0%
4%
3%
3%
90%
1%
6%
23%
40%
31%
2%
3%
3%
1%
92%
1%
2%
22%
41%
35%
0%
1%
2%
0%
96%
0%
1%
21%
49%
29%
Very excited
Somewhat excited
Not at all excited
Couldn’t care less
Unfamiliar
5%
10%
26%
16%
42%
7% 3% 11% 12% 1% 2% 1%
16% 4% 11% 20% 7% 7% 6%
30% 23% 26% 22% 29% 26% 27%
18% 15% 11% 10% 17% 19% 24%
30% 55% 41% 36% 46% 46% 41%
Very excited
4%
Somewhat excited 7%
Not at all excited
3%
Couldn’t care less 2%
Unfamiliar
85%
Very excited
6%
Somewhat excited 13%
Not at all excited 12%
Couldn’t care less 6%
Unfamiliar
64%
7% 1% 8% 13% 0% 0% 0%
11% 3% 16% 16% 3% 2% 1%
4% 2% 10% 5% 2% 1% 0%
2% 1% 5% 3% 1% 1% 0%
76% 93% 61% 64% 94% 96% 99%
2%
3%
3%
1%
90%
2%
7%
25%
33%
34%
9% 2%
18% 7%
15% 9%
8% 4%
50% 77%
9%
11%
14%
1%
65%
6%
14%
24%
28%
28%
13%
15%
21%
4%
47%
Very excited
3%
5%
1%
7% 10% 0%
0%
0%
Somewhat excited 7% 12% 2%
7% 19% 5%
2%
1%
Not at all excited
8% 11% 5% 18% 7% 6% 7%
5%
Couldn’t care less 5%
7%
2%
8%
3%
5%
5%
3%
Unfamiliar
78% 65% 89% 60% 61% 84% 86% 91%
4G mobile
22%
15%
11%
15%
38%
Total Male Fem 16-24 25-34
Base size
1,833 906 927 200 425
Very excited
3% 4% 1% 6% 9%
Somewhat excited 6% 10% 1% 9% 19%
Not at all excited
5% 7% 3% 17% 7%
Couldn’t care less 2% 3% 1% 6% 2%
Unfamiliar
84% 75% 93% 63% 64%
Madden NFL
55-64
397
1%
18%
19%
12%
50%
Prince Harry Optimus 4X HD
45-54
425
5%
19%
18%
11%
47%
Samsung fine
35-44
386
2%
22%
22%
17%
38%
Sleeping Dogs
Bourne Legacy
Darksiders ll
Doctor Who
Expendables 2
25-34
425
16%
29%
17%
7%
31%
Google search
Galaxy Note
16-24
200
12%
22%
15%
11%
40%
Guild Wars 2
© Harris Interactive
Total Male Fem
Base size
1,833 906 927
Very excited
7% 10% 4%
Somewhat excited 22% 30% 14%
Not at all excited 19% 16% 21%
Couldn’t care less 12% 11% 13%
Unfamiliar
41% 33% 48%
Very excited
5% 8% 3%
Somewhat excited 5% 9% 2%
Not at all excited
3% 5% 2%
Couldn’t care less 2% 2% 2%
Unfamiliar
84% 76% 92%
Very excited
16% 20% 13%
Somewhat excited 20% 25% 15%
Not at all excited 15% 13% 17%
Couldn’t care less 13% 11% 15%
Unfamiliar
36% 32% 40%
Very excited
7% 10% 4%
Somewhat excited 14% 20% 8%
Not at all excited 13% 15% 11%
Couldn’t care less 8% 6% 9%
Unfamiliar
59% 49% 68%
Very excited
7% 10% 4%
Somewhat excited 12% 16% 9%
Not at all excited 13% 13% 12%
Couldn’t care less 9% 10% 8%
Unfamiliar
59% 51% 67%
Very excited
4% 7% 1%
Somewhat excited 6% 11% 2%
Not at all excited
4% 5% 3%
Couldn’t care less 2% 2% 1%
Unfamiliar
84% 75% 92%
Excitement buzz
demographic breakdown
11% 11% 0% 0% 0%
13% 18% 2% 2% 0%
11% 4% 4% 2% 1%
4% 3% 2% 1% 0%
62% 64% 92% 95% 99%
(alphabetical order)
13%
19%
4%
2%
61%
14%
22%
21%
23%
21%
16% 1% 1% 1%
22% 12% 10% 5%
10% 9% 11% 12%
4% 6% 8% 6%
48% 72% 70% 76%
21
excitement buzz
all time list
London 2012
EURO 2012
Final Harry Potter
Olympic torch relay
Stars at Jubilee concert
New series of Dr Who
Dark Knight Rises
The Voice
Men In Black 3 movie
Goal-line technology
Murray loses
Britain’s Got Talent
Amazing Spider-Man
Brits
Freeview HD
Bourne Legacy
Prometheus movie
Oscars
The Inbetweeners Movie
3D TV sets
iPad 2
Baftas
Ice Age 4
The New iPad
Avengers Assemble
DAB Radio
iPad
The Hobbit
Amazon Kindle Touch
Firefox 4 launched
Netflix in UK
Sites go offline for SOPA
Children in Need concert
London 2012 tickets
Nintendo 3DS
IE9 launched
Smart TV
Golden Globes
Xbox Kinect
Expendables ll
Call of Duty: MW3
iPhone 4S
Android-based tablets
Fifty Shades of Grey
Hunger Games movie
Spotify
Windows 7 Mobile
Sky 3D Channel
Call of Duty: Black Ops
iPhone 4
Samsung Galaxy Note
UK’s first 4G network
Rock of Ages movie
Internet ‘trolls’ identified
Titanic 3D movie
PS Vita
Murdoch questions
Please consider launch/fieldwork dates to place results into proper context
NYR = not yet released at time of fieldwork; this edition’s items are highlighted green
news field excited
7/12
6/12
7/11
5/12
6/12
9/12
7/12
3/12
5/12
07/12
07/12
2/12
07/12
1977
2010
8/12
6/12
1929
8/11
1/10
3/11
1947
7/12
3/12
4/12
1999
6/10
7/12
3/12
3/11
10/11
1/12
11/11
6/11
3/11
3/11
2010
1944
11/10
8/12
11/11
NYR
6/10
6/11
3/12
2/09
11/10
10/10
11/10
6/10
8/12
8/12
6/12
6/12
1997
2/12
10/11
8/12
6/12
7/11
5/12
6/12
9/12
8/12
4/12
5/12
07/12
07/12
4/12
07/12
2/12
7/10
9/12
6/12
2/12
11/11
5/11
4/11
2/12
8/12
3/12
4/12
8/10
7/10
8/12
4/12
5/11
2/12
2/12
11/11
7/11
6/11
5/11
4/11
2/11
11/10
9/12
11/11
10/11
2/11
8/12
4/12
2/11
2/11
11/10
11/10
7/10
9/12
9/12
6/12
6/12
4/12
2/12
11/11
65%
47%
41%
39%
37%
36%
36%
36%
35%
33%
33%
32%
30%
30%
30%
29%
29%
29%
29%
29%
29%
28%
25%
25%
24%
24%
24%
23%
23%
23%
22%
22%
22%
22%
22%
22%
22%
22%
22%
21%
21%
21%
21%
20%
20%
20%
20%
20%
20%
20%
19%
19%
19%
18%
19%
19%
19%
news field excited
news field excited
Amazon Kindle Fire
Microsoft buy Skype
Kindle eBook
Jimmy Carr tax
Nexus 7 tablet
Samsung Galaxy S3
Murdoch not a fit person
Google Chromebooks
Warner Bros. Studio Tour
Windows 8 preview
Star Wars films on BD
Google Cloud music
Nokia E7 smartphone
Sony Ericsson Xperia Play
3D Blu-ray players
Windows 8
Stone Roses tour
Microsoft Surface tablet
Asteroid mining
Facebook “Timeline”
Nintendo unveil ‘Wii U’
BlackBerry PlayBook
Samsung Galaxy Tab
LA Noire video game
Portal 2 video game
Samsung fined
“ACTA” rejection
Google TV
Muse Olympic song
Wii U console revealed
HTC One launched
Battlefield 3 video game
Apple iCloud
Blinkbox launched
Nokia/MS partnership
Nintendo ‘3DS XL’
MacBooks revamped
Kinect: Star Wars game
Resident Evil 6 trailer
Kinect for PCs launch
Facebook new design
Big Brother re-launched
Fable III video game
PS Vita unveiled
“Quick Tap”
Vevo launched
Amazon Cloud Player
HTC beat Apple
London 2012 video game
YouView launch
Google Drive
Game chain bust
The Sun on Sunday
Facebook plan to float
Megaupload taken down
Batman: Arkham City
NYR
5/11
10/09
06/12
06/12
5/12
5/12
5/11
3/12
NYR
9/11
5/11
2/11
4/11
2010
7/12
6/12
6/12
4/12
1/12
6/11
6/11
11/10
6/11
6/11
8/12
07/12
06/12
06/12
6/12
4/12
10/11
10/11
2008
2/11
06/12
NYR
4/12
1/12
2/12
9/11
8/11
6/11
NYR
6/11
12/09
3/11
06/12
06/12
07/12
4/12
3/12
2/12
2/12
1/12
10/11
10/11
5/11
11/10
07/12
07/12
5/12
5/12
5/11
3/12
3/12
9/11
5/11
5/11
4/11
8/10
8/12
6/12
6/12
5/12
2/12
6/11
6/11
6/11
6/11
6/11
9/12
07/12
07/12
07/12
6/12
5/12
11/11
10/11
5/11
4/11
07/12
6/12
4/12
2/12
2/12
10/11
9/11
6/11
6/11
6/11
5/11
4/11
07/12
07/12
07/12
5/12
4/12
3/12
2/12
2/12
11/11
19%
19%
19%
18%
18%
18%
18%
18%
17%
17%
17%
17%
17%
17%
17%
16%
16%
16%
16%
16%
16%
16%
16%
16%
16%
15%
15%
15%
15%
15%
15%
15%
15%
15%
15%
14%
14%
14%
14%
14%
14%
14%
14%
14%
14%
14%
14%
13%
13%
13%
13%
13%
13%
13%
13%
13%
Apple Siri software
Windows 8 unveiled
Google+
Crysis 2
Halo: Reach
BT Vision
Optimus 4X HD
Prince Harry naked
MS Outlook
Microsoft SmartGlass
Nokia Lumia launched
Facebook shares
O2 mobile wallet
Mass Effect 3
PM backs UK film wins
FIFA 12 video game
HP TouchPad
Motorola Xoom
UK Radioplayer
Charlie Sheen in news
Homefront video game
Google Chrome OS
Sleeping Dogs video game
Apple Mountain Lion
Chris Moyles leaves
Max Payne 3
HTC Flyer tablet
Warner films on FB
‘The Daily’ on iPad
Apple TV
Fallout: New Vegas
Digital display screens
Google search ranking
Darksiders ll
Guild Wars 2 video game
Microsoft buy Yammer
Microsoft Xbox Music
Digital Economy Act delay
Facebook app store
Project Glass
Roaming costs capped
Nokia 808 revealed
BBC TV download service
60s/70s Absolute Radio
Google Music in USA
YouTube movie rentals
Gears of War 3
Sony Move
Google TV
BBC News site redesign
Madden NFL 13
Diablo 3 game
Flame virus
Official Charts streams
MDNA album
Facebook buy Instagram
10/11
NYR
6/11
3/11
9/10
12/06
8/12
8/12
8/12
6/12
5/12
5/12
4/12
3/12
1/12
9/11
7/11
2/11
3/11
3/11
3/11
NYR
8/12
7/12
7/12
NYR
6/11
3/11
NYR
9/10
10/10
2009
8/12
8/12
8/12
06/12
6/12
4/12
5/12
4/12
3/12
NYR
NYR
10/11
11/11
10/11
9/11
9/10
10/10
7/10
8/12
6/12
6/12
5/12
3/12
3/12
10/11
9/11
7/11
4/11
11/10
11/10
9/12
9/12
8/12
6/12
5/12
5/12
5/12
3/12
2/12
10/11
7/11
6/11
4/11
4/11
4/11
7/10
9/12
8/12
8/12
4/12
6/11
4/11
2/11
11/10
11/10
8/10
9/12
9/12
9/12
07/12
6/12
5/12
5/12
4/12
3/12
3/12
3/12
11/11
11/11
10/11
9/11
11/10
11/10
8/10
9/12
6/12
6/12
5/12
4/12
4/12
13%
13%
13%
13%
13%
13%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
11%
11%
11%
11%
11%
11%
11%
11%
11%
11%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
9%
9%
9%
9%
9%
9%
news field excited
Virgin Media Tube wi-fi
Google Play
Rage video game
3D Wimbledon
Skype on Facebook
Sonic the H-hog 20 years
“.xxx” sex domain
Qriocity
Google One Pass
Steam (gaming service)
Samsung Galaxy
Madonna booed
Ouya Console
Sony touchless display
YouView
"Newport" Jay-Z spoof
BT told block pirate sites
Deus Ex: HR game
HP to focus on software
Bing
BlackBerry music service
FA Cup on Facebook
Google buy Motorola
Dell Streak
UK HuffPo launched
Google Buzz
Virgin Gaming
World of Warcraft free
Myspace sold for £35M
Mflow
Ubisoft security patch
Video ratings PEGI
Government email spying
Google new privacy policy
SKY News Twitter use
EMI sold to Universal
Michael Jackson’s doctor
Samsung #1 smartphone
BlackBerry outage
HTC service questioned
Sony recall 1.6m TVs
Steve Jobs dies
Apple-Samsung battle
Steve Jobs resigns
Yahoo! put up for sale
HTC/Apple dispute
Phone hacking
Twitter super-injunctions
iPhone secretly tracking
PS3 accounts hacked
Murdoch’s BSkyB bid
Net neutrality
iPhone4 reception issue
The Times paywall
3/12
3/12
10/11
7/11
6/11
1991
4/11
3/11
2/11
2002
4/10
7/12
8/12
NYR
NYR
8/10
7/11
8/11
8/11
6/09
8/11
8/11
8/11
6/10
7/11
2/10
7/10
6/11
6/11
11/09
7/12
7/12
4/12
3/12
2/12
11/11
10/11
10/11
10/11
10/11
10/11
10/11
8/11
8/11
9/11
5/11
6/11
6/11
4/11
4/11
6/10
n/a
6/10
6/10
3/12
3/12
10/11
7/11
7/11
7/11
4/11
4/11
4/11
8/10
8/10
8/12
8/12
3/12
11/10
8/10
9/11
9/11
9/11
8/10
9/11
9/11
9/11
7/10
7/11
8/10
8/10
7/11
7/11
7/10
8/12
8/12
4/12
3/12
2/12
11/11
11/11
11/11
10/11
10/11
10/11
10/11
9/11
9/11
9/11
7/11
7/11
6/11
5/11
5/11
2/11
11/10
8/10
8/10
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
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our contact details
steve evans – entertainment & technology
sevans@harrisinteractive.com
07849 172 341
tom perrott – telecoms
tperrott@harrisinteractive.com
07989 392 256
lee langford – technology & telecoms
llangford@harrisinteractive.com
07966 339 606
denholm scotford – business development (tmte)
dscotford@harrisinteractive.com
07989 388 164
pete cooke – sector head (tmte)
pcooke@harrisinteractive.com
07989 387 093
http://www.harrisinteractive.com/uk/
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