awareness buzz - Harris Interactive

contact
Steve Evans
technology & entertainment
sevans@harrisinteractive.com
+44 (0)7849 172 341
Harris Buzz Report
Report #25 February 2013
Early February fieldwork
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our contact details
Steve Evans – entertainment & technology
sevans@harrisinteractive.com
07849 172 341
Lee Langford – technology & telecoms
llangford@harrisinteractive.com
07966 339 606
Denholm Scotford – business development
(tmte)
dscotford@harrisinteractive.com
07989 388 164
Pete Cooke – sector head (tmte)
pcooke@harrisinteractive.com
07989 387 093
http://www.harrisinteractive.com/uk/
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specialising in technology, telecoms, media,
entertainment and the modern consumer
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4
what is “Buzz”?
each month, we find out the “buzz”
of a dozen or so recent or
upcoming releases/products for
technology, telecoms, media and
entertainment
we find out 3 key buzz metrics per
news item/release/product:
1.
level of awareness &
familiarity
2.
degree to which it generates
discussion among peers
3.
degree of excitement it
generates
in this report, we look at:
BlackBerry 10 smartphone revealed
Blockbuster stores go into administration
DMC: Devil May Cry video game
Facebook announce ‘Graph search’
HMV stores go into administration
JJ Abrams announced as Director of new Star Wars film
Lincoln movie
News International wins rights to show Premier League
highlights on internet and mobile devices
Nokia targets Spotify with launch of premium Nokia Music+
service
Rapid rise of ‘Snapchat’ mobile app for sharing images or
videos that disappear after a few seconds
Sony unveils Xperia Z, ‘thinnest’ tablet
Twitter launches ‘Vine’ micro-video sharing service
Zero Dark Thirty movie
The Harris Buzz study results disclosed in this report may
not be used for advertising, marketing, or promotional
purposes without the prior written consent of Harris
Interactive. Products and brand names are trademarks or
registered trademarks of their respective owners.
5
methodology
 robust quantitative method
 conducted via the Harris
Online Omnibus
PollTM
 1,990 UK respondents this edition
 online fieldwork early February
2013
 data weighted to be representative
of UK national demographics aged
16-64
demographic
total
all males
all females
16-24 year olds
25-34 year olds
35-44 year olds
45-54 year olds
55-64 year olds
unweighted base
1,990
961
1,029
261
408
491
427
403
metric 1 of 3
awareness buzz
how we asked the question
2 important things to note
please take a look at this list of technology,
mobile and entertainment topics, new
products and services. Tell us how familiar
you are with each.
1. we gave no further information or
images to respondents, we just
showed them the text list as shown
on Page 5 of this report
 extremely familiar
2. when considering all Buzz metrics,
one needs to bear in mind that some
products/services have been
launched, some earlier than others,
and some are yet to be launched
(see over for more detail)
 very familiar
 somewhat familiar
 just know the name and nothing more
 never heard of this
8
UK launch/news date details
BlackBerry 10 smartphone revealed
End January 2013
Blockbuster stores go into administration
January 2013
DMC: Devil May Cry video game
Mid-January 2013
Facebook announce ‘Graph search’
Announced January 2013
HMV stores go into administration
January 2013
JJ Abrams announced as Director of new Star Wars film
Announced end January 2013
Lincoln movie
Released end January 2013
News International wins rights to show Premier League highlights on internet and mobile devices
January 2013
Nokia targets Spotify with launch of premium Nokia Music+ service
End January 2013
Rapid rise of ‘Snapchat’ mobile app for sharing images or videos that disappear after a few seconds
January 2013
Sony unveils Xperia Z, ‘thinnest’ tablet
Unveiled January 2013
Twitter launches ‘Vine’ micro-video sharing service
End January 2013
Zero Dark Thirty movie
Released end January 2013
awareness buzz
extremely familiar
very familiar
somewhat familiar
know name only
never heard of
Blockbuster into administration
Lincoln movie
Zero Dark Thirty movie
BlackBerry 10 revealed
6% 8%
Facebook announce ‘Graph search’
NewsInt to show football highlights
Twitter launches ‘Vine’
Nokia launch Nokia Music+ service
’Snapchat’ mobile app
16%
6% 11%
5% 9%
Sony unveils Xperia Z tablet
© Harris Interactive
10%
3%4% 9% 10%
3%4% 11%
2%
3% 9%
2%
3% 10%
11%
12%
1%
2%6% 6%
17%
11%
23%
44%
13%
56%
28%
39%
74%
19%
2%
3%7% 11%
2%
3% 8%
21%
21%
18%
20%
9%
33%
30%
17%
8% 6%
31%
29%
18%
JJ Abrams to direct new Star Wars
DmC video game
31%
24%
HMV into administration
63%
74%
72%
77%
70%
January was full of gloomy
news from the high street and
here we see HMV and
Blockbuster high on our
awareness buzz list in this
edition
The movie news also generates high
awareness, with Lincoln, Zero Dark
Thirty and the news that Star Trek
and Super 8 director, JJ Abrams, is
taking the reigns of the upcoming
new instalment of the Star Wars
franchise.
Of the two devices we’ve looked at in
this edition, we see the BlackBerry 10
smartphone edge out Sony’s Xperia Z,
claimed to be the world’s thinnest
tablet.
84%
base: all GB 16-64 (1,990)
10
10
10%
10%
21%
18%
42%
3%
9%
20%
27%
41%
3%
4%
18%
35%
40%
2%
4%
22%
32%
40%
Blockbuster
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
18%
29%
33%
9%
11%
20%
33%
29%
10%
8%
16%
25%
37%
9%
13%
18%
31%
21%
7%
23%
19%
26%
33%
9%
13%
17%
28%
40%
8%
6%
17%
30%
33%
10%
9%
19%
29%
33%
13%
7%
DmC game
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
3%
4%
9%
10%
74%
6%
6%
12%
12%
64%
1%
2%
6%
8%
83%
10%
8%
19%
17%
46%
5%
8%
14%
13%
60%
3%
3%
9%
12%
74%
<1%
1%
3%
7%
88%
1%
<1%
1%
2%
96%
Graph search
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
2%
3%
9%
11%
74%
4%
5%
10%
15%
67%
1%
2%
8%
7%
82%
4%
9%
16%
12%
59%
5%
5%
14%
11%
65%
2%
4%
9%
9%
76%
1%
1%
4%
11%
83%
1%
1%
2%
12%
84%
HMV
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
24%
31%
31%
8%
6%
27%
32%
28%
6%
6%
20%
30%
33%
9%
7%
34%
28%
18%
4%
17%
26%
30%
27%
8%
9%
20%
31%
39%
6%
3%
21%
33%
36%
8%
3%
22%
33%
30%
11%
4%
Extremely familiar 5%
Very familiar
9%
Somewhat familiar 17%
Just know name
13%
Never heard of
56%
7%
11%
21%
12%
49%
3%
6%
13%
14%
63%
6%
12%
20%
12%
51%
7%
11%
19%
14%
48%
6%
8%
20%
14%
52%
4%
9%
15%
13%
60%
1%
4%
11%
14%
70%
Zero D Thirty
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
11%
18%
31%
21%
19%
8%
13%
29%
22%
27%
12%
21%
27%
16%
25%
15%
16%
25%
21%
23%
6%
18%
31%
20%
24%
10%
12%
36%
26%
17%
7%
13%
30%
24%
26%
awareness buzz
demographic breakdown
10%
16%
30%
21%
23%
4%
6%
14%
12%
64%
1%
1%
6%
12%
80%
3%
7%
13%
12%
64%
5%
7%
13%
10%
66%
1%
3%
9%
11%
76%
1%
1%
9%
14%
76%
1%
1%
6%
14%
77%
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
2%
3%
8%
17%
70%
3%
6%
10%
20%
62%
1%
1%
7%
14%
78%
3%
9%
12%
22%
53%
3%
6%
13%
16%
61%
2%
3%
7%
13%
76%
0%
<1%
7%
18%
75%
0%
<1%
4%
17%
79%
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
1%
2%
6%
6%
84%
3%
4%
8%
7%
79%
<1%
1%
4%
6%
89%
3%
8%
12%
10%
66%
3%
4%
10%
7%
76%
1%
1%
5%
7%
86%
0%
<1%
2%
7%
91%
1%
<1%
1%
2%
95%
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
3%
4%
11%
19%
63%
5%
5%
13%
21%
56%
2%
2%
10%
16%
70%
8%
9%
18%
20%
44%
6%
7%
16%
15%
57%
2%
3%
10%
18%
67%
0%
1%
8%
24%
67%
1%
1%
6%
17%
75%
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
2%
3%
7%
11%
77%
3%
4%
8%
15%
69%
1%
1%
5%
8%
85%
3%
8%
11%
13%
65%
5%
4%
14%
13%
64%
1%
2%
7%
11%
79%
<1%
1%
2%
11%
87%
1%
<1%
1%
9%
89%
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
6%
11%
18%
21%
44%
7%
14%
21%
22%
36%
4%
8%
16%
21%
51%
7%
18%
17%
17%
41%
10%
11%
19%
23%
37%
5%
11%
25%
21%
37%
4%
9%
17%
22%
48%
2%
7%
13%
22%
55%
NI football
2%
3%
10%
12%
72%
Nokia Music+
12%
14%
21%
25%
27%
Snapchat app
4%
6%
17%
27%
45%
Twitter - Vine Sony Xperia Z
7%
10%
23%
28%
32%
BlackBerry 10
6%
8%
20%
28%
39%
JJ Abrams
base size
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
Total Male Fem 16-24 25-34 35-44 45-54 55-64
1,990 961 1029 261 408 491 427 403
Lincoln movie
© Harris Interactive
base size
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
Total Male Fem 16-24 25-34 35-44 45-54 55-64
1,990 961 1029 261 408 491 427 403
(alphabetical order)
11
London 2012
Phone hacking
Jimmy Savile scandal
Michael Jackson’s doctor
HMV administration
Olympic torch relay
Murray loses
Oscars 2012
Steve Jobs dies
Final Harry Potter
EURO 2012
Stars at jubilee concert
London 2012 tickets
Blockbuster administration
Baftas 2012
Brits 2012
Murdoch questions
Skyfall movie
Jimmy Carr tax
Facebook shares
Britain’s Got Talent
BlackBerry outage
PS3 accounts hacked
Golden Globes 2012
Prince Harry naked
Wiggins wins BBC Sport
The Voice UK launched
Felix Baumgartner skydive
Men In Black 3 movie
Charlie Sheen in news
Titanic 3D movie
The Hobbit movie
Murdoch not a fit person
DAB Radio
Freeview HD
New series of Dr Who
3D TV sets
Government email spying
Les Misérables movie
Entwistle resigns
iPhone 5 released
Dark Knight Rises
Fifty Shades of Grey
Game chain bust
Children in Need concert
Windows 8 launched
The Bourne Legacy
Samsung fined
Internet ‘trolls’ identified
Twitter super-injunctions
IE9 launched
Leveson Report
Amazon Kindle Touch
The Sun on Sunday
The Inbetweeners Movie
Big Brother re-launched
Murdoch’s BSkyB bid
Lincoln movie
4G UK
Amazing Spider-Man
Sites go offline for SOPA
Facebook new design
iPad 2 released
89%
89%
88%
88%
86%
86%
83%
83%
82%
82%
81%
81%
81%
80%
80%
80%
77%
76%
76%
76%
74%
74%
74%
74%
72%
70%
70%
68%
68%
68%
67%
66%
64%
64%
64%
63%
63%
62%
60%
61%
60%
60%
60%
60%
60%
59%
59%
58%
58%
58%
58%
57%
57%
57%
57%
57%
57%
56%
56%
56%
56%
56%
56%
Chris Moyles leaves
Goal-line technology
The New iPad
iPhone 4S
Star Wars/Disney deal
Facebook “Timeline”
Microsoft buy Skype
Steve Jobs resigns
Nintendo 3DS
Life of Pi movie
Prometheus movie
James Arthur X Factor win
Call of Duty: MW3
Ice Age 4
iPhone secretly tracking
iPad Mini
Netflix in UK
Facebook plan to float
Louis Smith wins SCD
Hillsborough song
Viva Forever' musical
Twilight: Part 2
BT Vision
Rock of Ages movie
Star Wars films on BD
Firefox 4 launched
iPad
The Sweeney
Google new privacy policy
Windows 7 Mobile
iPhone4 reception issue
Bing
Kindle Fire UK
Digital display screens
McAlpine sues
iPlayer downloads
Amazon Kindle Fire
BBC News site redesign
Expendables ll
Samsung Galaxy Note
Samsung Galaxy S3
Hunger Games movie
Google+
Smart TV
Facebook email
Black Ops 2
Stone Roses tour
Kindle eBook
Robbie Williams #1
PS Vita
Android-based tablets
The Times paywall
Google Chrome OS
Nintendo Wii U
Avengers Assemble
Sky 3D Channel
The Hobbit preview
Madonna booed
Xbox Kinect
Assassin’s Creed III game
FIFA 13 game
Facebook buy Instagram
Samsung #1 smartphone
55%
55%
55%
55%
54%
54%
54%
53%
53%
53%
52%
52%
51%
51%
50%
49%
49%
49%
48%
48%
48%
47%
47%
46%
46%
46%
46%
45%
44%
44%
44%
44%
43%
43%
42%
42%
42%
42%
41%
41%
41%
41%
41%
41%
40%
40%
40%
40%
39%
39%
39%
39%
39%
38%
38%
38%
37%
37%
37%
36%
36%
36%
36%
FIFA 12 video game
Skype on Facebook
Spotify
Jack Reacher movie
Zero Dark Thirty movie
BBC iPlayer Radio
UK’s first 4G network
EMI sold to Universal
3D Wimbledon
Call of Duty: Black Ops
BlackBerry 10 revealed
HTC One launched
Warner Bros. Studio Tour
Battlefield 3 video game
Samsung Galaxy Tab
3D Blu-ray players
iPhone 4
Nokia Lumia launched
PEGI Ratings
Sony recall 1.6m TVs
Google Drive
Apple iCloud
BlackBerry PlayBook
Google Cloud music
Google Chromebooks
Nokia/MS partnership
Windows 8
Res Evil: Retribution
MacBooks revamped
MS Surface preview
Asteroid mining
Kinect for PCs launch
HP TouchPad
Nintendo unveil ‘Wii U’
JJ Abrams directs Star Wars
Nexus 10 tablet
Nexus 7 tablet
Windows 8 preview
Megaupload taken down
PM backs UK film wins
Batman: Arkham City
Apple-Samsung battle
“Quick Tap”
Nokia E7 smartphone
Halo 4
Live Messenger closes
MS Outlook
Wii U console revealed
O2 mobile wallet
Facebook app store
Need for Speed
Surface launch
PS3 Slimmed
Kinect: Star Wars game
Windows 8 unveiled
Sonic the H-hog 20 years
Res Evil 6 game
Apple Siri software
Gears of War 3
Sony Ericsson Xperia Play
HTC Windows
Muse Olympic song
Nintendo ‘3DS XL’
36%
36%
36%
36%
35%
35%
35%
35%
35%
35%
34%
34%
34%
34%
34%
34%
34%
33%
33%
33%
32%
32%
32%
32%
32%
32%
32%
31%
31%
31%
31%
31%
31%
31%
30%
30%
30%
30%
30%
30%
30%
30%
30%
30%
29%
29%
29%
29%
29%
29%
28%
28%
28%
28%
28%
28%
27%
27%
27%
27%
26%
26%
26%
Resident Evil 6 trailer
Google Music in USA
BT told block pirate sites
HTC/Apple dispute
Myspace sold for £35M
LA Noire video game
Django Unchained movie
Rise of the Guardians
Stones GRRR!
Football Manager ‘13
Google TV UK
HTC beat Apple
MDNA album
SKY News Twitter use
Blinkbox launched
Vevo launched
Halo: Reach
Digital sales over £1b
Hitman: Absolution
Nexus 4
Lumia 920
London 2012 video game
YouView launch
Mass Effect 3
Google Play
Roaming costs capped
YouTube movie rentals
Google buy Motorola
Amazon Cloud Player
New Super Mario
Piracy Hotspots
Microsoft Xbox Music
HTC service questioned
Far Cry 3 game
Google search ranking
“ACTA” rejection
Flame virus
Official Charts streams
Max Payne 3
HP to focus on software
Portal 2 video game
PS Vita unveiled
Fable III video game
“.xxx” sex domain
UK Radioplayer
Google TV
Steam (gaming service)
Girls Aloud Ten
Microsoft SmartGlass
Digital Economy Act delay
60s/70s Absolute Radio
‘The Daily’ on iPad
Apple TV
Samsung Galaxy
Apple Mountain Lion
Virgin Media Tube wi-fi
BBC TV download service
Rage video game
Motorola Xoom
Crysis 2 video game
Fallout: New Vegas
"Newport" Jay-Z spoof
Xbox Music
26%
26%
26%
26%
26%
26%
26%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
24%
24%
24%
24%
24%
24%
24%
24%
24%
24%
24%
23%
23%
23%
23%
22%
22%
22%
22%
22%
22%
22%
22%
22%
22%
22%
22%
22%
22%
21%
21%
21%
21%
21%
21%
21%
20%
20%
20%
20%
20%
20%
20%
20%
19%
Microsoft buy Yammer
HTC Flyer tablet
Warner films on FB
Sony Move
Sony unveils Xperia Z
Ultra HD/4K TV sets
Optimus 4X HD
Diablo 3 game
Homefront video game
Project Glass
Nokia 808 revealed
World of Warcraft free
DmC video game
NI wins football rights
Madden NFL 13
Darksiders ll
Deus Ex: HR game
BlackBerry music service
Google One Pass
Google Buzz
Ubisoft patch
Facebook Graph Search
Dishonored game
Led Zeppelin DVD
Sleeping Dogs video game
Guild Wars 2 video game
Sony touchless display
Yahoo! put up for sale
UK HuffPo launched
Qriocity
Nintendo Land game
PS A-S B Royale
NBA 2K13 game
Ouya Console
Nokia Music+
YouView
HP Music
Virgin Gaming
Twitter launches Vine
FA Cup on Facebook
Tweet Store
Sightseers Movie
Dell Streak
Nvidia gaming device
Snapchat mobile app
Net neutrality
Mflow
Painkiller:game
19%
19%
19%
19%
18%
18%
18%
18%
18%
17%
17%
17%
16%
16%
16%
16%
16%
16%
16%
16%
16%
15%
15%
15%
15%
15%
15%
15%
15%
15%
14%
14%
14%
14%
13%
13%
13%
13%
12%
12%
12%
11%
11%
11%
10%
10%
7%
7%
please see the
Appendix for
details of the
fieldwork date to
understand full
context
this edition’s
items are
highlighted green
awareness
buzz
all time list
12
metric 2 of 3
discussion buzz
discussion
buzz
among those at least somewhat familiar with each
have/will discuss a great deal
have/will discuss a little
have not discussed this at all and probably won't
it would never occur to me to discuss this
HMV administration (1,741)
14%
54%
10%
23%
Blockbuster administration (1,623)
10%
49%
29%
12%
Lincoln movie (1,142)
11%
47%
30%
11%
Zero Dark Thirty movie (733)
10%
JJ Abrams to direct Star Wars (645)
11%
BlackBerry 10 revealed (727)
46%
40%
8%
DmC video game (305)
12%
Sony unveils Xperia Z tablet (386)
10%
31%
33%
38%
34%
13%
15%
20%
34%
22%
34%
36%
20%
42%
33%
13%
29%
Nokia Music+ service (265)
13%
29%
36%
22%
’Snapchat’ mobile app (204)
11%
31%
35%
23%
Facebook ‘Graph search’ (297)
10%
© Harris Interactive
NewsInt show footy highlights (316)
Twitter launches ‘Vine’ (255)
6%
28%
26%
40%
46%
16%
Of those aware, a lot of
people have been talking
about the two
entertainment chains
going into administration
The movie-related news has
also generated a lot of buzz
among the public.
See overleaf for the full
national view of discussion
buzz.
23%
22%
bases shown in parentheses
14
14
discussion
buzz
among all respondents, including unfamiliar
have/will discuss a great deal
have/will discuss a little
have not discussed this at all and probably won't
it would never occur to me to discuss this
unfamiliar (not asked about discussion level)
HMV into administration
Blockbuster into administration
8%
Lincoln movie
6%
Zero Dark Thirty movie
4%
BlackBerry 10 revealed
3% 13%
JJ Abrams to direct new Star Wars
3% 12%
Sony unveils Xperia Z tablet
46%
39%
26%
6%
66%
10% 5%
70%
82%
84%
2%5% 7%2%
84%
Nokia Music+ service
2%4%5%3%
87%
Facebook announce ‘Graph search’
1%
4% 6%3%
85%
NewsInt to show footy highlights
20%
65%
12% 7%
2%6% 7% 4%
14%
44%
11% 5%
16%
10%
23%
17%
8%
20%
2%5% 5%3%
DmC video game
© Harris Interactive
12%
Twitter launches ‘Vine’
1%
3%5%2%
88%
’Snapchat’ mobile app
1%
3%3%
2%
90%
When looking at the
population as a whole by
including those who are not
familiar with these topics, we
see the entertainment chains
going into administration and
the movie-related news
generating the most discussion
Indeed HMV going under is the 6th
most discussed thing we’ve
measured in Buzz to date.
We also see that the BlackBerry 10,
the company’s latest attempt to
compete in the smartphone market,
has generated some discussion – but
you’ll see in our “all time” list that it
achieves only half the discussion buzz
of the iPhone 5 release, which really
puts BlackBerry’s challenge into
context.
base: all GB 16-64 (1,990)
15
6%
14%
14%
7%
60%
2%
13%
11%
6%
68%
1%
10%
9%
5%
75%
1%
8%
12%
7%
72%
Blockbuster
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
8%
39%
23%
10%
20%
8%
40%
25%
10%
18%
8%
38%
22%
9%
23%
9%
33%
20%
9%
29%
12%
39%
18%
10%
21%
10%
41%
25%
9%
14%
6%
41%
23%
10%
20%
3%
38%
28%
11%
19%
DmC game
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
2%
5%
5%
3%
84%
4%
8%
8%
4%
76%
<1%
3%
3%
3%
91%
7%
14%
9%
7%
63%
3%
8%
12%
4%
72%
1%
4%
4%
5%
86%
<1%
2%
2%
1%
95%
0%
<1%
1%
1%
98%
Graph search
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
1%
4%
6%
3%
85%
2%
4%
7%
4%
82%
<1%
4%
5%
2%
89%
3%
7%
15%
5%
71%
4%
5%
9%
6%
76%
1%
6%
4%
3%
86%
<1%
2%
1%
2%
95%
0%
1%
2%
1%
96%
HMV
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
12%
46%
20%
8%
14%
12%
45%
22%
9%
12%
12%
47%
17%
8%
16%
16%
44%
12%
7%
20%
15%
41%
18%
8%
17%
14%
50%
20%
7%
10%
9%
49%
23%
9%
11%
5%
47%
23%
10%
15%
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
3%
12%
10%
5%
70%
5%
16%
13%
5%
61%
2%
9%
8%
4%
78%
5%
15%
15%
3%
62%
5%
15%
11%
7%
62%
3%
15%
12%
4%
67%
4%
10%
7%
6%
72%
1%
6%
7%
2%
85%
Zero D Thirty
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
6%
26%
17%
6%
44%
7%
28%
19%
7%
40%
5%
25%
15%
6%
49%
6%
29%
16%
9%
40%
11%
24%
13%
8%
44%
5%
29%
17%
5%
44%
5%
27%
19%
6%
43%
5%
23%
19%
3%
50%
discussion buzz
demographic breakdown
4%
8%
9%
3%
76%
<1%
1%
4%
2%
92%
3%
7%
10%
3%
76%
6%
5%
10%
4%
75%
1%
7%
5%
1%
87%
1%
3%
5%
2%
90%
<1%
2%
4%
2%
92%
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
2%
4%
5%
3%
87%
3%
6%
6%
3%
82%
1%
2%
3%
2%
92%
3%
7%
10%
5%
75%
4%
5%
7%
6%
78%
2%
5%
2%
2%
89%
0%
2%
4%
1%
93%
<1%
1%
2%
1%
96%
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
1%
3%
3%
2%
90%
2%
5%
5%
3%
85%
<1%
1%
2%
2%
95%
2%
7%
9%
6%
76%
3%
6%
5%
3%
83%
<1%
2%
3%
1%
93%
0%
1%
1%
<1%
97%
0%
1%
1%
1%
98%
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
2%
6%
7%
4%
82%
2%
8%
8%
4%
77%
1%
5%
5%
3%
86%
3%
13%
14%
5%
65%
4%
8%
9%
8%
71%
1%
7%
5%
2%
85%
<1%
3%
4%
2%
91%
<1%
3%
4%
1%
92%
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
1%
3%
5%
2%
88%
1%
4%
8%
2%
84%
<1%
2%
3%
3%
93%
1%
8%
10%
3%
78%
2%
4%
12%
5%
77%
<1%
3%
3%
4%
90%
<1%
<1%
1%
1%
97%
0%
<1%
2%
<1%
98%
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
4%
16%
11%
5%
65%
5%
21%
13%
5%
57%
2%
12%
9%
4%
72%
4%
17%
15%
5%
58%
6%
16%
12%
5%
60%
3%
20%
13%
6%
59%
3%
15%
7%
5%
70%
1%
12%
8%
2%
77%
NI football
2%
5%
7%
2%
84%
Nokia Music+
4%
20%
12%
12%
52%
Snapchat app
2%
11%
9%
6%
72%
Twitter - Vine Sony Xperia Z
3%
15%
14%
8%
60%
BlackBerry 10
3%
13%
12%
7%
66%
JJ Abrams
base size
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
Total Male Fem 16-24 25-34 35-44 45-54 55-64
1,990 961 1029 261 408 491 427 403
Lincoln movie
© Harris Interactive
base size
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
Total Male Fem 16-24 25-34 35-44 45-54 55-64
1,990 961 1029 261 408 491 427 403
(alphabetical order)
16
London 2012
Jimmy Savile scandal
Phone hacking
EURO 2012
Skyfall movie
HMV administration
Murray loses
Final Harry Potter
Stars at Jubilee concert
Olympic torch relay
Steve Jobs dies
The Voice
Britain’s Got Talent
Michael Jackson’s doctor
London 2012 tickets
Blockbuster administration
BlackBerry outage
The Hobbit movie
Felix Baumgartner skydive
Brits
Jimmy Carr tax
PS3 accounts hacked
3D TV sets
Fifty Shades of Grey
Government email spying
Prince Harry naked
Dark Knight Rises
Oscars
iPad 2
iPhone 5
Freeview HD
Goal-line technology
Murdoch questions
Wiggins wins BBC Sport
New series of Dr Who
Baftas
The Inbetweeners Movie
Amazing Spider-Man
Men In Black 3 movie
Facebook new design
Prometheus movie
The New iPad
Facebook “Timeline”
iPad
Les Misérables movie
Life of Pi movie
Lincoln movie
Leveson Report
Facebook shares
Titanic 3D movie
Twitter super-injunctions
Charlie Sheen in news
X Factor win
4G Live
Bourne Legacy
Game chain bust
Amazon Kindle Touch
iPhone 4S
Nintendo 3DS
Golden Globes
Windows 8 launched
Star Wars/Disney deal
DAB Radio
75%
72%
66%
61%
60%
58%
57%
55%
54%
54%
52%
51%
50%
48%
47%
47%
46%
46%
45%
44%
43%
43%
42%
41%
41%
39%
39%
39%
39%
38%
38%
37%
37%
37%
36%
36%
36%
35%
35%
35%
34%
34%
34%
34%
34%
33%
32%
32%
32%
32%
32%
32%
32%
31%
31%
31%
31%
31%
31%
31%
30%
30%
30%
Samsung fined
Call of Duty: MW3
Entwistle resigns
iPad Mini
iPhone secretly tracking
Murdoch not a fit person
Sites go offline for SOPA
IE9 launched
Murdoch’s BSkyB bid
Twilight: Part 2
Ice Age 4
Internet ‘trolls’ identified
Hunger Games movie
The Sun on Sunday
Big Brother re-launched
Microsoft buy Skype
Louis Smith wins SCD
Kindle eBook
The Hobbit preview
Avengers Assemble
Netflix in UK
Children in Need concert
Spotify
Windows 7 Mobile
Android-based tablets
Xbox Kinect
iPhone4 reception issue
iPhone 4
Kindle Fire UK
The Sweeney
Rock of Ages movie
Firefox 4 launched
Smart TV
Black Ops 2
iPlayer downloads
Expendables ll
Samsung Galaxy Note
Steve Jobs resigns
Sky 3D Channel
Call of Duty: Black Ops
Zero Dark Thirty movie
FIFA 13 game
Facebook plan to float
PS Vita
Amazon Kindle Fire
Star Wars films on BD
Hillsborough song
Jack Reacher movie
McAlpine sues
Assassin’s Creed III game
UK’s first 4G network
Samsung Galaxy S3
Warner Bros. Studio Tour
FIFA 12 video game
Nintendo unveil ‘Wii U’
BlackBerry PlayBook
BT Vision
Nintendo Wii U
Windows 8
Chris Moyles leaves
Google+
“Quick Tap”
Samsung Galaxy Tab
29%
29%
28%
28%
28%
27%
27%
27%
27%
26%
26%
26%
26%
26%
26%
26%
26%
25%
24%
24%
24%
24%
24%
24%
24%
24%
24%
24%
23%
23%
23%
23%
23%
22%
22%
22%
22%
22%
22%
22%
20%
20%
20%
20%
20%
20%
20%
20%
19%
19%
19%
19%
19%
19%
19%
19%
19%
18%
18%
18%
18%
18%
18%
Google Chromebooks
Sony Ericsson Xperia Play
Nokia/MS partnership
Res Evil: Retribution
Nexus 7 tablet
Stone Roses tour
MS Surface preview
Google new privacy policy
Battlefield 3 video game
Apple iCloud
LA Noire video game
Portal 2 video game
Google Cloud music
Nokia E7 smartphone
Google Chrome OS
BlackBerry 10 revealed
HTC One launched
Windows 8 preview
Megaupload taken down
Samsung #1 smartphone
Apple Siri software
Crysis 2
The Times paywall
JJ Abrams directs Star Wars
Muse Olympic song
Nintendo ‘3DS XL’
MacBooks revamped
Google Drive
Asteroid mining
PS Vita unveiled
Amazon Cloud Player
BBC News site redesign
3D Blu-ray players
Django Unchained movie
Halo 4
Robbie Williams #1
Surface launch
Res Evil 6 game
“ACTA” rejection
Google TV UK
London 2012 video game
Wii U console revealed
Facebook buy Instagram
Batman: Arkham City
Fable III video game
Blinkbox launched
Vevo launched
Halo: Reach
Facebook email
Rise of the Guardians
Hitman: Absolution
Need for Speed
Nexus 10
MS Outlook
PEGI Ratings
YouView launch
Nokia Lumia launched
Kinect: Star Wars game
Mass Effect 3
Kinect for PCs launch
PM backs UK film wins
Resident Evil 6 trailer
Apple-Samsung battle
18%
18%
18%
17%
17%
17%
17%
17%
17%
17%
17%
17%
17%
17%
17%
16%
16%
16%
16%
16%
16%
16%
16%
15%
15%
15%
15%
15%
15%
15%
15%
15%
15%
15%
14%
14%
14%
14%
14%
14%
14%
14%
14%
14%
14%
14%
14%
14%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
Windows 8 unveiled
HP TouchPad
Skype on Facebook
Motorola Xoom
Homefront video game
UK Radioplayer
Warner films on FB
Sony Move
Bing
‘Viva Forever' musical
Far Cry 3 game
Live Messenger closure
BBC iPlayer Radio
PS3 Slimmed
HTC Windows
Google search ranking
HTC beat Apple
O2 mobile wallet
Google Play
Google Music in USA
Sony recall 1.6m TVs
Gears of War 3
“.xxx” sex domain
‘The Daily’ on iPad
Stones GRRR!
Football Manager ‘13
Nexus 4
Lumia 920
Piracy Hotspots
Microsoft SmartGlass
Facebook app store
Digital Economy Act delay
BT told block pirate sites
3D Wimbledon
HTC Flyer tablet
Apple TV
Fallout: New Vegas
Digital display screens
New Super Mario
Ultra HD/4K TV sets
Optimus 4X HD
Darksiders ll
Sleeping Dogs video game
Guild Wars 2 video game
Apple Mountain Lion
Madonna booed
Microsoft buy Yammer
Microsoft Xbox Music
Diablo 3 game
MDNA album
SKY News Twitter use
YouTube movie rentals
HP to focus on software
HTC/Apple dispute
Google One Pass
Qriocity
Google TV
Girls Aloud Ten
Flame virus
Project Glass
Max Payne 3
Roaming costs capped
BBC TV download service
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
11%
11%
11%
11%
11%
11%
11%
11%
11%
11%
11%
11%
11%
11%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
9%
9%
9%
9%
9%
9%
EMI sold to Universal
60s/70s Absolute Radio
Google buy Motorola
Sonic the H-hog 20 years
"Newport" Jay-Z spoof
Steam (gaming service)
Sony unveils Xperia Z
Xbox Music
Madden NFL 13
Official Charts streams
Nokia 808 revealed
Virgin Media Tube wi-fi
Rage video game
HTC service questioned
Deus Ex: HR game
YouView
Samsung Galaxy
Digital sales over £1b
DmC video game
NI wins football rights
PS A-S B Royale
Dishonored game
Ubisoft patch
Ouya Console
Sony touchless display
Myspace sold for £35M
Net neutrality
Nokia Music+
Nintendo Land game
HP Music
Led Zeppelin DVD
NBA 2K13 game
Tweet Store
BlackBerry music service
FA Cup on Facebook
World of Warcraft free
Dell Streak
FB Graph Search
Sightseers
Google Buzz
Nvidia gaming device
Twitter launches Vine
Snapchat mobile app
Yahoo! put up for sale
UK HuffPo launched
Virgin Gaming
Mflow
Painkiller:game
9%
9%
9%
9%
9%
9%
8%
8%
8%
8%
8%
8%
8%
8%
8%
8%
8%
8%
7%
7%
7%
7%
7%
7%
7%
7%
7%
6%
6%
6%
6%
6%
6%
6%
6%
6%
6%
5%
5%
5%
5%
4%
4%
4%
4%
4%
4%
4%
please see the
Appendix for
details of the
fieldwork date to
understand full
context
this edition’s
items are
highlighted green
discussion
buzz
all time list
17
metric 3 of 3
excitement buzz
excitement
buzz
among those at least somewhat familiar with each
very excited
somewhat excited
not at all excited
couldn't care less
JJ Abrams to direct new Star Wars (645)
Sony unveils Xperia Z tablet (386)
36%
Zero Dark Thirty movie (733)
10%
33%
NewsInt to show football highlights (316)
11%
32%
DmC video game (305)
12%
30%
’Snapchat’ mobile app (204)
12%
BlackBerry 10 revealed (727)
8%
27%
Nokia launch Nokia Music+ service (265)
10%
25%
Facebook announce ‘Graph search’ (297)
8%
24%
11%
20%
Twitter launches ‘Vine’ (255)
38%
16%
43%
14%
34%
12%
8%
Lincoln movie (1,142)
© Harris Interactive
38%
15%
base shown in parentheses
30%
17%
25%
39%
34%
31%
18%
23%
27%
34%
30%
36%
28%
43%
41%
38%
Blockbuster into administation (1,623)
n/a (excitement not asked)
HMV into administration (1,741)
n/a (excitement not asked)
21%
27%
30%
Among those familiar, we see JJ
Abrams helming the new Star
Wars episode and Sony’s thin
tablet create the most
excitement
The key for Sony is to create better
awareness of this new tablet. People
familiar with it are excited about, but
as we’ve seen it lack awareness (so
overleaf you’ll see it slide down the
list when we take the whole public
into account).
See overleaf for the full public view of
excitement buzz.
19
excitement
buzz
among all respondents, including unfamiliar
very excited
somewhat excited
not at all excited
couldn't care less
unfamiliar (not asked about excitement level)
base: all GB 16-64 (1,990)
Lincoln movie
JJ Abrams to direct new Star Wars
4% 12%
9% 5%
Zero Dark Thirty movie
4% 11%
14%
BlackBerry 10 revealed
3% 9%
8%
44%
70%
6%
65%
12% 10%
66%
2%6% 7% 3%
82%
DmC video game
2%5%5%4%
84%
NewsInt to show football highlights
2%5%5%4%
84%
Facebook announce ‘Graph search’
4%6%4%
1%
85%
Nokia launch Nokia Music+ service
3%6%3%
1%
87%
Sony unveils Xperia Z tablet
© Harris Interactive
24%
20%
4%
Twitter launches ‘Vine’
2%4%3%
1%
88%
’Snapchat’ mobile app
3%
2%
1%
3%
90%
HMV into administration
n/a (excitement not asked)
Blockbuster into administration
n/a (excitement not asked)
The three movie items top our
excitement buzz list in this
edition, with Lincoln topping
the list, driven by a really
strong awareness base
Lincoln, however, does not achieve
any where near the same excitement
level when we look at our all-time
list, with the final Harry Potter, The
Hobbit and Skyfall way ahead.
There are moderate levels of
excitement for the new BlackBerry
smartphone. But again, it pales in
comparison to the excitement we
saw for the iPhone 5 in our all-time
list.
20
<1%
2%
2%
4%
92%
Nokia Music+
Very excited
1%
Somewhat excited 3%
Not at all excited
6%
Couldn’t care less 3%
Unfamiliar
87%
2%
5%
7%
4%
82%
1%
2%
5%
1%
92%
2%
7%
10%
6%
75%
3%
6%
8%
5%
78%
2%
3%
6%
1%
89%
0%
1%
3%
2%
93%
<1%
0%
3%
1%
96%
Snapchat app
Very excited
1%
Somewhat excited 2%
Not at all excited
3%
Couldn’t care less 3%
Unfamiliar
90%
2%
4%
4%
4%
85%
<1%
1%
2%
1%
95%
3%
6%
7%
9%
76%
3%
4%
6%
4%
83%
<1%
2%
2%
2%
93%
0%
1%
2%
<1%
97%
0%
<1%
1%
1%
98%
Very excited
2%
Somewhat excited 6%
Not at all excited
7%
Couldn’t care less 3%
Unfamiliar
82%
3%
8%
9%
3%
77%
1%
5%
6%
3%
86%
4%
13%
13%
5%
65%
5%
9%
10%
4%
71%
2%
5%
6%
2%
85%
<1%
2%
5%
2%
91%
<1%
3%
2%
2%
92%
Very excited
1%
Somewhat excited 2%
Not at all excited
4%
Couldn’t care less 3%
Unfamiliar
88%
2%
4%
6%
4%
84%
<1%
1%
3%
3%
93%
2%
7%
8%
4%
78%
4%
3%
10%
6%
77%
1%
2%
3%
5%
90%
<1%
<1%
2%
1%
97%
0%
<1%
1%
1%
98%
Very excited
4%
Somewhat excited 11%
Not at all excited
14%
Couldn’t care less 6%
Unfamiliar
65%
5%
15%
14%
9%
57%
2%
8%
14%
4%
72%
8%
11%
13%
10%
58%
7%
12%
16%
6%
60%
2%
19%
14%
7%
59%
1%
8%
15%
6%
70%
1%
5%
12%
4%
77%
Very excited
2%
Somewhat excited 5%
Not at all excited
5%
Couldn’t care less
4%
Unfamiliar
84%
Very excited
1%
Somewhat excited 4%
Not at all excited
6%
Couldn’t care less 4%
Unfamiliar
85%
Very excited
Somewhat excited
Not at all excited
Couldn’t care less
Unfamiliar
Very excited
4%
Somewhat excited 12%
Not at all excited
9%
Couldn’t care less
5%
Unfamiliar
70%
7%
15%
11%
6%
61%
2%
8%
7%
5%
78%
5%
15%
12%
5%
62%
6%
15%
9%
7%
62%
4%
16%
9%
4%
67%
5%
7%
9%
7%
72%
1%
4%
7%
2%
85%
Very excited
4%
Somewhat excited 20%
Not at all excited
24%
Couldn’t care less 8%
Unfamiliar
44%
5%
21%
25%
9%
40%
4%
19%
23%
6%
49%
7%
24%
19%
10%
40%
6%
20%
22%
8%
44%
3%
25%
23%
6%
44%
3%
18%
27%
9%
43%
4%
13%
26%
7%
50%
excitement buzz
demographic breakdown
3%
11%
15%
11%
60%
2%
8%
10%
8%
72%
5%
18%
10%
15%
52%
6%
10%
15%
10%
60%
2%
10%
11%
9%
68%
<1%
6%
11%
8%
75%
1%
5%
15%
8%
72%
excitement not asked
3%
7%
7%
6%
76%
1%
2%
3%
3%
91%
6%
14%
8%
10%
63%
3%
8%
10%
7%
72%
2%
3%
5%
5%
86%
<1%
1%
3%
<1%
95%
0%
<1%
<1%
2%
98%
2%
6%
6%
5%
82%
1%
2%
6%
3%
89%
2%
8%
11%
8%
71%
2%
6%
10%
5%
76%
2%
2%
7%
3%
86%
<1%
2%
1%
2%
95%
0%
1%
1%
2%
96%
excitement not asked
NI football
Very excited
Somewhat excited
Not at all excited
Couldn’t care less
Unfamiliar
Zero D Thirty
1%
2%
6%
3%
90%
BlackBerry 10
1%
4%
5%
3%
87%
Blockbuster
4%
9%
8%
3%
75%
DmC game
2%
10%
5%
6%
76%
Graph search
<1%
2%
3%
3%
92%
HMV
3%
9%
8%
5%
76%
Very excited
3%
Somewhat excited 9%
Not at all excited
12%
Couldn’t care less 10%
Unfamiliar
66%
JJ Abrams
base size
Very excited
2%
Somewhat excited 5%
Not at all excited
5%
Couldn’t care less 4%
Unfamiliar
84%
Twitter - Vine Sony Xperia Z
Total Male Fem 16-24 25-34 35-44 45-54 55-64
1,990 961 1029 261 408 491 427 403
Lincoln movie
© Harris Interactive
base size
Total Male Fem 16-24 25-34 35-44 45-54 55-64
1,990 961 1029 261 408 491 427 403
(alphabetical order)
21
London 2012
Skyfall movie
EURO 2012
Final Harry Potter
The Hobbit movie
Olympic torch relay
Stars at Jubilee concert
New series of Dr Who
Dark Knight Rises
The Voice UK launched
Men In Black 3 movie
Goal-line technology
Murray loses
Felix Baumgartner skydive
Britain’s Got Talent
Amazing Spider-Man
Brits 2012
Freeview HD
The Bourne Legacy
Prometheus movie
Oscars 2012
The Inbetweeners Movie
3D TV sets
iPad 2
Wiggins wins BBC Sport
Baftas 2012
Les Misérables movie
Life of Pi movie
iPhone 5
Ice Age 4
The New iPad
Lincoln movie
Avengers Assemble
DAB Radio
iPad
The Hobbit preview
Amazon Kindle Touch
Firefox 4 launched
Star Wars/Disney deal
Netflix in UK
Sites go offline for SOPA
Children in Need concert
London 2012 tickets
Nintendo 3DS
IE9 launched
Smart TV
Golden Globes 2012
Xbox Kinect
Windows 8 launched
4G UK
Expendables ll
Call of Duty: MW3
iPhone 4S
Android-based tablets
Fifty Shades of Grey
Hunger Games movie
Spotify
Windows 7 Mobile
Sky 3D Channel
Call of Duty: Black Ops
iPhone 4
Twilight: Part 2
iPad Mini
65%
48%
47%
41%
41%
39%
37%
36%
36%
36%
35%
33%
33%
32%
32%
30%
30%
30%
29%
29%
29%
29%
29%
29%
29%
28%
28%
26%
25%
25%
25%
24%
24%
24%
24%
23%
23%
23%
22%
22%
22%
22%
22%
22%
22%
22%
22%
22%
21%
21%
21%
21%
21%
21%
20%
20%
20%
20%
20%
20%
20%
19%
19%
iPlayer downloads
The Sweeney
Kindle Fire UK
Samsung Galaxy Note
UK’s first 4G network
Rock of Ages movie
Titanic 3D movie
PS Vita
Murdoch questions
Amazon Kindle Fire
Microsoft buy Skype
Kindle eBook
Louis Smith wins SCD
Internet ‘trolls’ identified
Black Ops 2
Jimmy Carr tax
Nexus 7 tablet
Samsung Galaxy S3
Murdoch not a fit person
Google Chromebooks
James Arthur X Factor win
Warner Bros. Studio Tour
Windows 8 preview
Star Wars films on BD
Google Cloud music
Nokia E7 smartphone
Sony Ericsson Xperia Play
3D Blu-ray players
Hillsborough song
Jack Reacher movie
JJ Abrams directs Star Wars
Leveson Report
FIFA 13 game
Windows 8
Stone Roses tour
MS surface preview
Asteroid mining
Facebook “Timeline”
Nintendo unveil ‘Wii U’
BlackBerry PlayBook
Samsung Galaxy Tab
LA Noire video game
Portal 2 video game
Zero Dark Thirty movie
Nintendo Wii U
Assassin’s Creed III game
Res Evil: Retribution
Samsung fined
“ACTA” rejection
Google TV UK
Muse Olympic song
Wii U console revealed
HTC One launched
Battlefield 3 video game
Apple iCloud
Blinkbox launched
Nokia/MS partnership
Robbie Williams #1
Nintendo ‘3DS XL’
MacBooks revamped
Kinect: Star Wars game
Resident Evil 6 trailer
Kinect for PCs launch
19%
19%
19%
19%
19%
19%
19%
19%
19%
19%
19%
19%
19%
18%
18%
18%
18%
18%
18%
18%
18%
17%
17%
17%
17%
17%
17%
17%
17%
17%
16%
16%
16%
16%
16%
16%
16%
16%
16%
16%
16%
16%
16%
15%
15%
15%
15%
15%
15%
15%
15%
15%
15%
15%
15%
15%
15%
14%
14%
14%
14%
14%
14%
Facebook new design
Big Brother re-launched
Fable III video game
PS Vita unveiled
“Quick Tap”
Vevo launched
Amazon Cloud Player
Django Unchained movie
Rise of the Guardians
Need for Speed
Surface launch
BBC iPlayer Radio
HTC beat Apple
London 2012 video game
YouView launch
Google Drive
Game chain bust
The Sun on Sunday
Facebook plan to float
Megaupload taken down
Batman: Arkham City
Apple Siri software
Windows 8 unveiled
Google+
Crysis 2
Halo: Reach
BT Vision
BlackBerry 10 revealed
Halo 4
Hitman: Absolution
Res Evil 6 game
Optimus 4X HD
Prince Harry naked
MS Outlook
Microsoft SmartGlass
Nokia Lumia launched
Facebook shares
O2 mobile wallet
Mass Effect 3
PM backs UK film wins
FIFA 12 video game
HP TouchPad
Motorola Xoom
UK Radioplayer
Charlie Sheen in news
Homefront video game
Google Chrome OS
Far Cry 3 game
Nexus 4
Nexus 10
Sleeping Dogs video game
Apple Mountain Lion
Chris Moyles leaves
Max Payne 3
HTC Flyer tablet
Warner films on FB
‘The Daily’ on iPad
Apple TV
Fallout: New Vegas
Digital display screens
New Super Mario
Stones GRRR!
Lumia 920
14%
14%
14%
14%
14%
14%
14%
14%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
11%
11%
11%
11%
11%
11%
11%
11%
11%
11%
11%
11%
11%
10%
10%
10%
HTC Windows
PS3 Slimmed
Google search ranking
Darksiders ll
Guild Wars 2 video game
Microsoft buy Yammer
Microsoft Xbox Music
Digital Economy Act delay
Facebook app store
Project Glass
Roaming costs capped
Nokia 808 revealed
BBC TV download service
60s/70s Absolute Radio
Google Music in USA
YouTube movie rentals
Gears of War 3
Sony Move
Google TV
BBC News site redesign
Entwistle resigns
Football Manager ‘13
Ultra HD/4K TV sets
Madden NFL 13
Diablo 3 game
Flame virus
Official Charts streams
MDNA album
Facebook buy Instagram
Virgin Media Tube wi-fi
Google Play
Rage video game
3D Wimbledon
Skype on Facebook
Sonic the H-hog 20 years
“.xxx” sex domain
Qriocity
Google One Pass
Steam (gaming service)
Samsung Galaxy
Sony unveils Xperia Z
Facebook email
Live Messenger closure
Madonna booed
Ouya Console
Sony touchless display
YouView
"Newport" Jay-Z spoof
‘Viva Forever' musical
DmC video game
NI wins football rights
Girls Aloud Ten
Nintendo Land game
PS A-S B Royale
Dishonored game
Led Zeppelin DVD
Piracy Hotspots
BT told block pirate sites
Deus Ex: HR game
HP to focus on software
Bing
HP Music
Xbox Music
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
8%
8%
8%
8%
8%
8%
8%
8%
8%
7%
7%
7%
7%
7%
7%
7%
7%
7%
7%
7%
7%
6%
6%
BlackBerry music service
FA Cup on Facebook
Google buy Motorola
Dell Streak
Nvidia gaming device
Facebook Graph search
Sightseers movie
NBA 2K13 game
Tweet Store
UK HuffPo launched
Google Buzz
Virgin Gaming
Digital sales over £1b
Nokia Music +
World of Warcraft free
Myspace sold for £35M
Painkiller:game
Twitter launches Vine
Snapchat mobile app
Mflow
HMV administration
Blockbuster administration
McAlpine sues
Jimmy Savile scandal
Ubisoft security patch
PEGI Ratings
Government email spying
Google new privacy policy
SKY News Twitter use
EMI sold to Universal
Michael Jackson’s doctor
Samsung #1 smartphone
BlackBerry outage
HTC service questioned
Sony recall 1.6m TVs
Steve Jobs dies
Apple-Samsung battle
Steve Jobs resigns
Yahoo! put up for sale
HTC/Apple dispute
Phone hacking
Twitter super-injunctions
iPhone secretly tracking
PS3 accounts hacked
Murdoch’s BSkyB bid
Net neutrality
iPhone4 reception issue
The Times paywall
6%
6%
6%
6%
6%
5%
5%
5%
5%
5%
5%
5%
5%
4%
4%
4%
4%
3%
3%
3%
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
please see the
Appendix for
details of the
fieldwork date to
understand full
context
this edition’s
items are
highlighted green
excitement
buzz
all time list
22
appendix
Any figure shown in these Buzz reports should really be
considered in relation to when a news story occurred and
when the fieldwork was conducted. Both these dates are
presented in the appendix that follows.
appendix
Title
Digital sales over £1bn
3D Blu-ray players
3D TV sets
3D Wimbledon
4G Live
60s/70s Absolute Radio
ACTA rejection
Amazing Spider-Man
Amazon Cloud Player
Amazon Kindle Fire
Amazon Kindle Touch
Android-based tablets
Apple iCloud
Apple Mountain Lion
Apple Siri software
Apple TV
Apple-Samsung battle
Assassin’s Creed III game
Asteroid mining
Avengers Assemble
Baftas
Batman: Arkham City
Battlefield 3 video game
BBC iPlayer Radio
BBC News site redesign
BBC TV download service
Big Brother re-launched
Bing
BlackBerry 10 revealed
BlackBerry music service
BlackBerry outage
BlackBerry PlayBook
Black Ops 2
Blinkbox launched
Blockbuster administration
Bourne Legacy
Britain’s Got Talent
Brits
BT told block pirate sites
BT Vision
Call of Duty: Black Ops
Call of Duty: MW3
Charlie Sheen in news
Children in Need concert
Chris Moyles leaves
News
1/13
2010
1/10
7/11
10/12
10/11
7/12
7/12
3/11
NYR
3/12
6/10
10/11
7/12
10/11
9/10
8/11
10/12
4/12
4/12
1947
10/11
10/11
10/12
7/10
NYR
8/11
6/09
1/13
8/11
10/11
6/11
11/12
2008
1/13
8/12
2/12
1977
7/11
12/06
11/10
11/11
3/11
11/11
7/12
Field
1/13
8/10
5/11
7/11
11/12
11/11
7/12
7/12
4/11
10/11
4/12
2/11
10/11
8/12
10/11
11/10
9/11
11/12
5/12
4/12
2/12
11/11
11/11
11/12
8/10
3/12
9/11
8/10
2/13
9/11
10/11
6/11
12/12
5/11
2/13
9/12
4/12
2/12
9/11
11/10
11/10
11/11
4/11
11/11
8/12
Crysis 2
DAB Radio
Dark Knight Rises
Darksiders ll
Dell Streak
Deus Ex: HR game
Devil May Cry video game
Diablo 3 game
Digital display screens
Digital Economy Act delay
Dishonored game
Django Unchained movie
EMI sold to Universal
Entwistle resigns
EURO 2012
Expendables ll
FA Cup on Facebook
Fable III video game
Facebook “Timeline”
Facebook app store
Facebook buy Instagram
Facebook email
Facebook Graph search
Facebook new design
Facebook plan to float
Facebook shares
Fallout: New Vegas
Far Cry 3 game
Felix Baumgartner skydive
FIFA 12 video game
FIFA 13 game
Fifty Shades of Grey
Final Harry Potter
Firefox 4 launched
Flame virus
Football Manager ‘13
Freeview HD
Game chain bust
Gears of War 3
Girls Aloud Ten
Goal-line technology
Golden Globes
Google buy Motorola
Google Buzz
Google Chrome OS
Google Chromebooks
Google Cloud music
Google Drive
3/11
1999
7/12
8/12
6/10
8/11
1/13
6/12
2009
4/12
10/12
1/13
11/11
11/12
6/12
8/12
8/11
6/11
1/12
5/12
3/12
11/12
1/13
9/11
2/12
5/12
10/10
11/12
10/12
9/11
9/12
6/11
7/11
3/11
6/12
11/12
2012
3/12
9/11
11/12
7/12
1944
8/11
2/10
NYR
5/11
5/11
4/12
4/11
8/10
8/12
9/12
7/10
9/11
2/13
6/12
8/10
5/12
11/12
1/13
11/11
12/12
6/12
9/12
9/11
6/11
2/12
5/12
4/12
12/12
2/13
10/11
2/12
5/12
11/10
12/12
11/12
10/11
10/12
8/12
7/11
5/11
6/12
12/12
7/10
4/12
9/11
12/12
7/12
2/11
9/11
8/10
7/10
5/11
5/11
5/12
Google One Pass
Google Play
Google search ranking
Google TV
Google TV UK
Google+
Government email spying
Guild Wars 2 video game
Halo 4
Halo: Reach
Hillsborough song
Hitman: Absolution
HMV administration
Homefront video game
HP Music
HP to focus on software
HP TouchPad
HTC beat Apple
HTC Flyer tablet
HTC One launched
HTC service questioned
HTC Windows
HTC/Apple dispute
Hunger Games movie
Ice Age 4
IE9 launched
Internet 'trolls' identified
iPad
iPad 2
iPad Mini
iPhone 4
iPhone 4S
iPhone 5
iPhone secretly tracking
iPhone4 reception issue
iPlayer downloads
Jack Reacher movie
James Arthur wins X Factor
Jimmy Carr tax
Jimmy Savile scandal
JJ Abrams directs Star Wars
Kindle eBook
Kindle Fire UK
Kinect for PCs launch
Kinect: Star Wars game
LA Noire video game
Led Zeppelin DVD
Les Misérables movie
2/11
3/12
8/12
10/10
6/12
6/11
4/12
8/12
11/12
9/10
12/12
11/12
1/13
3/11
11/12
8/11
7/11
6/12
6/11
4/12
10/11
9/12
5/11
3/12
7/12
3/11
6/12
6/10
3/11
11/12
6/10
NYR
9/12
4/11
6/10
9/12
12/12
12/12
6/12
10/12
1/13
10/09
9/12
2/12
4/12
6/11
NYR
1/13
4/11
3/12
9/12
11/10
7/12
7/11
4/12
9/12
12/12
11/10
1/13
12/12
2/13
4/11
12/12
9/11
7/11
7/12
6/11
5/12
10/11
10/12
7/11
4/12
8/12
5/11
6/12
7/10
4/11
11/12
7/10
10/11
10/12
5/11
8/10
10/12
1/13
1/13
7/12
11/12
2/13
11/10
10/12
2/12
4/12
6/11
11/12
1/13
Lincoln movie
Live Messenger closure
London 2012
London 2012 tickets
London 2012 video game
Louis Smith wins SCD
Lumia 920
MacBooks revamped
Madden NFL 13
Madonna booed
Mass Effect 3
Max Payne 3
McApline sues
MDNA album
Megaupload taken down
Men In Black 3 movie
Mflow
Michael Jackson’s doctor
Microsoft buy Skype
Microsoft buy Yammer
Microsoft SmartGlass
Microsoft Xbox Music
Motorola Xoom
MS Outlook
MS Surface preview
Murdoch not a fit person
Murdoch questions
Murdoch’s BSkyB bid
Murray loses
Muse Olympic song
Myspace sold for £35M
NBA 2K13 game
Need for Speed
Net neutrality
Netflix in UK
New series of Dr Who
New Super Mario game
Newport Jay-Z spoof
Nexus 4
Nexus 7 tablet
Nexus 10
Nintendo ‘3DS XL’
Nintendo 3DS
Nintendo Land game
Nintendo unveil ‘Wii U’
Nintendo Wii U launched
NI wins football rights
Nokia 808 revealed
1/13
11/12
7/12
6/11
6/12
12/12
9/12
NYR
8/12
7/12
3/12
NYR
11/12
3/12
1/12
5/12
11/09
10/11
5/11
6/12
6/12
6/12
2/11
8/12
6/12
5/12
10/11
6/10
7/12
6/12
6/11
10/12
11/12
n/a
10/11
9/12
11/12
8/10
10/12
6/12
10/12
6/12
3/11
11/12
6/11
11/12
1/12
NYR
2/13
12/12
8/12
7/11
7/12
1/13
10/12
6/12
9/12
8/12
3/12
4/12
12/12
4/12
2/12
5/12
7/10
11/11
5/11
7/12
6/12
6/12
6/11
8/12
6/12
5/12
11/11
2/11
7/12
7/12
7/11
10/12
12/12
11/10
2/12
9/12
12/12
8/10
12/12
7/12
11/12
7/12
6/11
12/12
6/11
12/12
2/12
3/12
24
appendix
Title
Nokia/MS partnership
Nokia Music+
Nvidia gaming device
O2 mobile wallet
Official Charts streams
Olympic torch relay
Optimus 4X HD
Oscars
Painkiller: Hell & Damnation
Ouya Console
PEGI Ratings
Phone hacking
Piracy Hotspots
PM backs UK film wins
Portal 2 video game
Prince Harry naked
Project Glass
Prometheus movie
PS A-S B Royale
PS Vita
PS Vita unveiled
PS3 accounts hacked
PS3 Slimmed
Qriocity
Quick Tap
Rage video game
Res Evil 6 game
Res Evil: Retribution
Resident Evil 6 trailer
Rise of the Guardians
Roaming costs capped
Robbie Williams #1
Rock of Ages movie
Samsung #1 smartphone
Samsung fined
Samsung Galaxy
Samsung Galaxy Note
Samsung Galaxy S3
Samsung Galaxy Tab
Sightseers movie
Sites go offline for SOPA
Sky 3D Channel
SKY News Twitter use
News
2/11
1/13
NYR
4/12
5/12
5/12
8/12
1929
NYR
8/12
7/12
6/11
9/12
1/12
6/11
8/12
4/12
6/12
11/12
2/12
NYR
4/11
9/12
3/11
6/11
10/11
10/12
9/12
1/12
11/12
3/12
11/12
6/12
10/11
8/12
4/10
8/12
5/12
11/10
11/12
1/12
10/10
2/12
Field
4/11
2/13
1/13
5/12
5/12
5/12
9/12
2/12
1/13
8/12
8/12
7/11
10/12
2/12
6/11
9/12
4/12
6/12
12/12
2/12
6/11
5/11
10/12
4/11
6/11
10/11
10/12
10/12
2/12
12/12
3/12
12/12
6/12
11/11
9/12
8/10
9/12
5/12
6/11
12/12
2/12
11/10
2/12
Skyfall movie
Skype on Facebook
Sleeping Dogs video game
Smart TV
Snapchat mobile app
Sonic the H-hog 20 years
Sony Ericsson Xperia Play
Sony Move
Sony recall 1.6m TVs
Sony touchless display
Sony unveils Xperia Z
Spotify
Star Wars films on BD
Star Wars/Disney deal
Stars at Jubilee concert
Steam (gaming service)
Steve Jobs dies
Steve Jobs resigns
Stones GRRR!
Stone Roses tour
Surface launch
The Daily on iPad
The Hobbit movie
The Hobbit preview
The Inbetweeners Movie
The New iPad
The Sun on Sunday
The Sweeney
The Times paywall
The Voice
Titanic 3D movie
Tweet Store
Twitter launches Vine
Twilight: Part 2
Twitter super-injunctions
Ubisoft patch
UK HuffPo launched
UK Radioplayer
UK’s first 4G network
Ultra HD/4K TV sets
Vevo launched
Virgin Gaming
Virgin Media Tube wi-fi
Viva Forever' musical
Warner Bros. Studio Tour
Warner films on FB
Wiggins wins BBC Sports
Wii U console revealed
10/12
6/11
8/12
2012
1/13
1991
4/11
9/10
10/11
NYR
1/13
2/09
9/11
10/12
6/12
2002
10/11
8/11
11/12
6/12
10/12
NYR
12/12
7/12
8/11
3/12
2/12
9/12
6/10
3/12
1997
9/12
1/13
11/12
6/11
7/12
7/11
3/11
8/12
10/12
12/09
7/10
3/12
12/12
3/12
3/11
12/12
6/12
11/12
7/11
9/12
4/11
2/13
7/11
4/11
11/10
10/11
3/12
2/13
2/11
9/11
11/12
6/12
8/10
10/11
9/11
12/12
6/12
12/12
2/11
1/13
8/12
11/11
3/12
3/12
10/12
8/10
4/12
4/12
10/12
2/13
12/12
6/11
8/12
7/11
4/11
9/12
11/12
5/11
8/10
3/12
1/13
3/12
4/11
1/13
6/12
Windows 7 Mobile
Windows 8
Windows 8 launched
Windows 8 preview
Windows 8 unveiled
World of Warcraft free
Xbox Kinect
Xbox Music
.xxx sex domain
Yahoo! put up for sale
YouTube movie rentals
YouView
YouView launch
Zero Dark Thirty movie
11/10
7/12
10/12
NYR
NYR
6/11
11/10
10/12
4/11
9/11
10/11
NYR
7/12
1/13
2/11
8/12
11/12
3/12
9/11
7/11
11/10
12/12
4/11
9/11
10/11
11/10
7/12
2/13
NYR = not yet released at
time of fieldwork
25
our contact details
steve evans – entertainment & technology
sevans@harrisinteractive.com
07849 172 341
lee langford – technology & telecoms
llangford@harrisinteractive.com
07966 339 606
denholm scotford – business development
(tmte)
dscotford@harrisinteractive.com
07989 388 164
pete cooke – sector head (tmte)
pcooke@harrisinteractive.com
07989 387 093
http://www.harrisinteractive.com/uk/
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