Harris Interactive Buzz Report

contact
Steve Evans
technology & entertainment
sevans@harrisinteractive.com
+44 (0)7849 172 341
Harris Buzz Report
Report #27 April 2013
Early April fieldwork
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us
our contact details
Steve Evans – entertainment & technology
sevans@harrisinteractive.com
07849 172 341
Lee Langford – technology & telecoms
llangford@harrisinteractive.com
07966 339 606
Denholm Scotford – business development
dscotford@harrisinteractive.com
07989 388 164
Pete Cooke – sector head
pcooke@harrisinteractive.com
07989 387 093
http://www.harrisinteractive.com/uk/
about us
we are a full service research agency
specialising in technology, telecoms, media,
entertainment and the modern consumer
we offer a full range of services for both
quant and qual research, including:
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concept testing
product/service launching, including pack testing
new product development
pathways to purchase
product/service configuration
communications testing and tracking
brand equity / extension / tracking
satisfaction, loyalty & stakeholder relationships
segmentation
market sizing / share / opportunities
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state-of-the-art qualitative techniques
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biggest brands in
technology, media,
telecoms and
entertainment
our Harris Heroes
poll of the public’s
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4
what is “Buzz”?
each month, we find out the “buzz”
of a dozen or so recent or
upcoming releases/products for
technology, telecoms, media and
entertainment
we find out 3 key buzz metrics per
news item/release/product:
1.
level of awareness &
familiarity
2.
degree to which it generates
discussion among peers
3.
degree of excitement it
generates
in this report, we look at:
BBC Television Centre closes with Madness concert
BBC to premiere a new Peter Kay sitcom on BBC iPlayer
Bioshock Infinite video game
Comic Relief 2013 raises record £75m
The Croods movie
Dell company receives bid for a takeover
Gears of War: Judgement video game
New David Bowie album ‘The Next Day’
O2 launches ‘Tu Go’ app to challenge Skype
Samsung Galaxy S4 smartphone unveiled
SimCity video game
Trance movie
Yahoo! buys teenager’s Summly mobile app for £18m
The Harris Buzz study results disclosed in this report may
not be used for advertising, marketing, or promotional
purposes without the prior written consent of Harris
Interactive. Products and brand names are trademarks or
registered trademarks of their respective owners.
5
methodology
 robust quantitative method
 conducted via the Harris
Online Omnibus (see more)
PollTM
 2,031 UK respondents this edition
 online fieldwork 3-9 April 2013
 data weighted to be
representative of UK national
demographics aged 16-64
demographic
total
all males
all females
16-24 year olds
25-34 year olds
35-44 year olds
45-54 year olds
55-64 year olds
unweighted base
2,031
1,008
1,023
310
423
487
422
389
6
metric 1 of 3
awareness buzz
7
how we asked the question
2 important things to note
please take a look at this list of technology,
mobile and entertainment topics, new
products and services. Tell us how familiar
you are with each.
1. we gave no further information or
images to respondents, we just
showed them the text list as shown
on Page 5 of this report
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2. when considering all Buzz metrics,
one needs to bear in mind that some
products/services have been
launched, some earlier than others,
and some are yet to be launched
(see over for more detail)
extremely familiar
very familiar
somewhat familiar
just know the name and nothing more
never heard of this
88
launch/news dates
BBC Television Centre closes with Madness concert
BBC to premiere a new Peter Kay sitcom on BBC iPlayer
BioShock Infinite video game
Comic Relief 2013 raises record £75m
The Croods movie
Dell company receives bid for a takeover
Gears of War: Judgement video game
New David Bowie album ‘The Next Day’
O2 launches ‘Tu Go’ app to challenge Skype
Samsung Galaxy S4 smartphone unveiled
SimCity video game
Trance movie
Yahoo! buys teenager’s Summly mobile app for £18m
22 March 2013
24 March 2013
26 March 2013 release date
15 March 2013
22 March release date
News stories throughout March
22 March release date
8 March 2013 release date
1 March 2013
15 March 2013
5 March 2013 release date
27 March 2013 release date
25 March 2013
read more
read more
read more
read more
read more
read more
read more
read more
read more
read more
read more
read more
read more
9
awareness buzz
extremely familiar
very familiar
somewhat familiar
know name only
never heard of
Comic Relief 2013 raises record £75m 9%
19%
36%
BBC TV Centre closes, Madness concert 7% 12%
24%
Samsung Galaxy S4 unveiled 7% 10%
24%
The Croods movie 6% 10%
21%
SimCity video game 5%10%
21%
David Bowie album ‘The Next Day’ 4%8%
Yahoo! buys ‘Summly’ app 4%8%
27%
38%
34%
31%
35%
13%
57%
63%
64%
Trance movie 2%5% 12% 16%
65%
17%
Dell receives bids for a takeover 1%
3%11% 14%
© Harris Interactive
32%
18%
Peter Kay sitcom to premiere on iPlayer 2%4% 15%
O2 launch Tu Go app to challenge Skype 1%
2%7% 10%
16%
40%
31%
BioShock Infinite video game 5%6% 10% 17%
Gears of War: Judgement video game 4%5% 9%
16%
25%
21%
18%
20%
62%
71%
79%
Two major BBC-related stories
top our awareness poll this
month, with the new flagship
smartphone from Samsung
ranking in third place
Comic Relief 2013 raised a record £75m
on the night, so it’s no surprise to see it
topping awareness of all the items we
covered this month. And the fanfare
and concert commemorating the
closure of the BBC’s iconic Television
Centre building also caught the
attention of many.
Samsung’s Galaxy S4 was unveiled with
huge fanfare, a level that has
historically only been associated with
iPhone releases. You’ll see in the alltime list that it doesn’t quite achieve
the awareness levels set by Apple’s
latest offerings.
base: all GB 16-64 (2,031)
10
10
3%
10%
17%
16%
54%
9%
12%
24%
19%
37%
8%
17%
30%
16%
30%
8%
14%
32%
16%
30%
BioShock Inf
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
5%
6%
10%
17%
63%
8%
9%
12%
21%
51%
2%
2%
7%
13%
75%
14%
11%
16%
19%
40%
8%
10%
12%
19%
51%
4%
5%
10%
22%
59%
1%
4%
6%
15%
74%
0%
<1%
4%
7%
88%
Bowie album
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
4%
8%
21%
31%
35%
4%
10%
22%
35%
29%
4%
6%
20%
28%
41%
5%
10%
15%
23%
47%
4%
8%
18%
26%
44%
3%
9%
22%
34%
32%
4%
9%
25%
37%
24%
5%
5%
24%
34%
32%
Comic Relief
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
9%
19%
36%
20%
16%
8%
18%
35%
23%
15%
9%
21%
37%
17%
17%
12%
21%
31%
17%
19%
9%
14%
34%
17%
26%
7%
19%
35%
23%
17%
9%
23%
37%
20%
11%
8%
21%
41%
22%
7%
The Croods
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
6%
10%
21%
25%
38%
6%
12%
18%
27%
37%
6%
8%
24%
24%
38%
14%
18%
24%
18%
26%
9%
19%
26%
22%
25%
4%
10%
27%
31%
28%
4%
4%
15%
29%
47%
2%
<1%
12%
24%
62%
Dell bids
Extremely familiar 1%
Very familiar
3%
Somewhat familiar 11%
Just know name
14%
Never heard of
71%
2%
4%
16%
16%
61%
<1%
1%
5%
12%
81%
3%
5%
11%
18%
62%
2%
3%
13%
13%
69%
1%
4%
8%
13%
74%
<1%
2%
11%
15%
73%
<1%
1%
12%
14%
73%
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
6%
7%
13%
20%
53%
2%
3%
5%
16%
74%
14%
9%
17%
20%
40%
7%
9%
12%
22%
50%
1%
5%
9%
22%
63%
1%
1%
7%
16%
75%
0%
1%
3%
11%
85%
4%
5%
9%
18%
64%
487
422
389
O2 Tu Go app
6%
8%
19%
14%
54%
423
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
1%
2%
7%
10%
79%
1%
3%
10%
12%
73%
1%
2%
4%
9%
84%
4%
6%
16%
13%
61%
1%
4%
9%
14%
72%
1%
2%
7%
10%
80%
<1%
1%
3%
9%
87%
0%
<1%
4%
6%
90%
Peter Kay
7%
11%
21%
14%
48%
2,031 1,008 1,023 310
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
2%
4%
15%
17%
62%
3%
6%
18%
20%
54%
2%
3%
13%
13%
70%
4%
5%
16%
16%
59%
3%
5%
16%
14%
63%
3%
6%
17%
20%
55%
2%
4%
15%
16%
62%
0%
2%
11%
17%
70%
SamGS4 unveil
7%
13%
28%
19%
33%
base size
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
7%
10%
24%
32%
27%
10%
13%
29%
29%
19%
4%
7%
19%
36%
34%
14%
17%
26%
21%
22%
11%
11%
21%
28%
29%
5%
11%
26%
33%
26%
4%
11%
24%
40%
21%
3%
2%
24%
37%
34%
SimCity
7%
12%
24%
16%
40%
Total Male Fem 16-24 25-34 35-44 45-54 55-64
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
5%
10%
21%
31%
34%
6%
13%
23%
30%
28%
4%
7%
19%
31%
39%
13%
19%
30%
22%
16%
11%
14%
26%
26%
23%
2%
8%
22%
34%
34%
1%
9%
16%
39%
35%
<1%
2%
12%
30%
55%
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
2%
5%
12%
16%
65%
3%
6%
14%
17%
60%
2%
4%
11%
14%
70%
5%
12%
12%
10%
60%
3%
6%
16%
15%
60%
2%
5%
13%
21%
59%
2%
2%
10%
17%
69%
0%
1%
10%
12%
77%
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
4%
8%
18%
13%
57%
7%
10%
22%
15%
46%
2%
6%
14%
11%
67%
8%
11%
15%
12%
54%
5%
6%
17%
10%
61%
4%
8%
18%
17%
53%
4%
7%
22%
10%
56%
1%
6%
19%
13%
60%
Yahoo Summly Trance movie
BBC TV Centre
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
GoW: Judge
© Harris Interactive
base size
Total Male Fem 16-24 25-34 35-44 45-54 55-64
2,031 1,008 1,023 310 423 487 422 389
awareness buzz
demographic breakdown
(alphabetical order)
11
London 2012 opening
Phone hacking
Jimmy Savile scandal
Michael Jackson’s doctor
HMV administration
Olympic torch relay
Murray loses Wimbledon
Oscars 2012
Steve Jobs dies
Final Harry Potter
EURO 2012
Stars at jubilee concert
London 2012 tickets
Blockbuster administration
Baftas 2012
Brits 2012
Murdoch questions
Skyfall movie
Jimmy Carr tax
Facebook shares
Britain’s Got Talent
BlackBerry outage
PS3 accounts hacked
Golden Globes 2012
Prince Harry naked
Wiggins wins BBC Sport
The Voice UK launched
Felix Baumgartner skydive
Men In Black 3 movie
Charlie Sheen in news
Titanic 3D movie
The Hobbit movie
Oscars 2013
Comic Relief 2013
Murdoch not a fit person
DAB Radio
Freeview HD
New series of Dr Who
3D TV sets
Brits 2013
Government email spying
Les Misérables movie
Entwistle resigns
iPhone 5 released
Dark Knight Rises movie
Fifty Shades of Grey
Game chain bust
Children in Need concert
Windows 8 launched
Bourne Legacy movie
Samsung fined
Internet ‘trolls’ identified
Twitter super-injunctions
IE9 launched
Leveson Report
Amazon Kindle Touch
The Sun on Sunday
The Inbetweeners Movie
Big Brother re-launched
Murdoch’s BSkyB bid
Lincoln movie
4G UK
Amazing Spider-Man
89%
89%
88%
88%
86%
86%
83%
83%
82%
82%
81%
81%
81%
80%
80%
80%
77%
76%
76%
76%
74%
74%
74%
74%
72%
70%
70%
68%
68%
68%
67%
66%
65%
64%
64%
64%
64%
63%
63%
62%
62%
60%
61%
60%
60%
60%
60%
60%
59%
59%
58%
58%
58%
58%
57%
57%
57%
57%
57%
57%
56%
56%
56%
Sites go offline for SOPA
Facebook new design
iPad 2 released
Chris Moyles leaves
Goal-line technology
The New iPad
iPhone 4S
Star Wars/Disney deal
Facebook “Timeline”
Microsoft buy Skype
Steve Jobs resigns
Nintendo 3DS
Life of Pi movie
Prometheus movie
James Arthur X Factor win
Call of Duty: MW3 game
Ice Age 4 movie
iPhone secretly tracking
iPad Mini
Netflix in UK
Facebook plan to float
Louis Smith wins SCD
Hillsborough song
Viva Forever' musical
Twilight: Part 2 movie
BT Vision
Rock of Ages movie
Star Wars films on BD
Firefox 4 launched
iPad
The Sweeney movie
Google new privacy policy
Windows 7 Mobile
iPhone4 reception issue
Bing
Sony PS4 announced
BBC TV Centre closes
Kindle Fire UK
Digital display screens
McAlpine sues
iPlayer downloads
Amazon Kindle Fire
BBC News site redesign
Samsung Galaxy S4 unveil
One Direction #1 One Way
Expendables ll movie
Samsung Galaxy Note
Samsung Galaxy S3
Hunger Games movie
Google+
Smart TV
Facebook email
CoD: Black Ops 2 game
Stone Roses tour
Kindle eBook
Wreck-It Ralph movie
Robbie Williams #1
PS Vita
Android-based tablets
The Times paywall
Google Chrome OS
Nintendo Wii U launch
Avengers Assemble movie
56%
56%
56%
55%
55%
55%
55%
54%
54%
54%
53%
53%
53%
52%
52%
51%
51%
50%
49%
49%
49%
48%
48%
48%
47%
47%
46%
46%
46%
46%
45%
44%
44%
44%
44%
43%
43%
43%
43%
42%
42%
42%
42%
41%
41%
41%
41%
41%
41%
41%
41%
40%
40%
40%
40%
39%
39%
39%
39%
39%
39%
38%
38%
Sky 3D Channel
The Croods movie
The Hobbit preview
Madonna booed
Xbox Kinect
SimCity game
Assassin’s Creed III game
FIFA 13 game
Facebook buy Instagram
Samsung #1 smartphone
FIFA 12 game
Skype on Facebook
Spotify
Jack Reacher movie
Zero Dark Thirty movie
BBC iPlayer Radio
UK’s first 4G network
EMI sold to Universal
3D Wimbledon on BBC
CoD: Black Ops game
Bowie album The Next Day
BlackBerry 10 revealed
HTC One X launched
Warner Bros. Studio Tour
Battlefield 3 game
Samsung Galaxy Tab
3D Blu-ray players
iPhone 4
Nokia Lumia launched
PEGI Ratings
Sony recall 1.6m TVs
Google Drive
Apple iCloud
BlackBerry PlayBook
Google Cloud music
Google Chromebooks
Nokia/MS partnership
Windows 8 pre-launch
Tomb Raider game
Resident Evil: Retribution
MacBooks revamped
MS Surface preview
Asteroid mining
Kinect for PCs launch
HP TouchPad
Nintendo unveil ‘Wii U’
Yahoo! buys Summly app
JJ Abrams directs Star Wars
Nexus 10 tablet
Nexus 7 tablet
Windows 8 preview
Megaupload taken down
PM backs UK film wins
Batman: Arkham City game
Apple-Samsung battle
“Quick Tap”
Nokia E7 smartphone
Samsung Gal Note 8 unveil
Halo 4 game
Live Messenger closes
MS Outlook relaunch
Wii U console revealed
O2 mobile wallet
38%
37%
37%
37%
37%
36%
36%
36%
36%
36%
36%
36%
36%
36%
35%
35%
35%
35%
35%
35%
34%
34%
34%
34%
34%
34%
34%
34%
33%
33%
33%
32%
32%
32%
32%
32%
32%
32%
31%
31%
31%
31%
31%
31%
31%
31%
30%
30%
30%
30%
30%
30%
30%
30%
30%
30%
30%
29%
29%
29%
29%
29%
29%
Facebook app store
Need for Speed
Surface launch
PS3 Slimmed
Kinect: Star Wars game
Windows 8 unveiled
Sonic the H-hog 20 years
Resident Evil 6 game
Apple Siri software
Gears of War 3 game
Sony Ericsson Xperia Play
HTC Windows
Muse Olympic song
Nintendo ‘3DS XL’
Resident Evil 6 trailer
Google Music in USA
BT told block pirate sites
HTC/Apple dispute
Myspace sold for £35M
LA Noire game
Django Unchained movie
Rise of the Guardians
Stones GRRR! album
Football Manager ’13
Google TV UK
HTC beat Apple
MDNA album
SKY News Twitter use
Blinkbox launched
Vevo launched
Halo: Reach game
Digital sales over £1b
Hitman: Absolution game
Nexus 4
Lumia 920
London 2012 game
YouView launch
Mass Effect 3 game
Google Play
Roaming costs capped
YouTube movie rentals
Google buy Motorola
Amazon Cloud Player
Cloud Atlas movie
New Super Mario game
Piracy Hotspots
Microsoft Xbox Music
HTC service questioned
Peter Kay sitcom on iPlayer
Far Cry 3 game
Google search ranking
BT buys ESPN channels
“ACTA” rejection
Flame virus
Official Charts streams
Max Payne 3 game
HP to focus on software
Portal 2 game
PS Vita unveiled
Fable III game
“.xxx” sex domain
UK Radioplayer
Google TV
29%
28%
28%
28%
28%
28%
28%
27%
27%
27%
27%
26%
26%
26%
26%
26%
26%
26%
26%
26%
26%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
24%
24%
24%
24%
24%
24%
24%
24%
24%
24%
24%
23%
23%
23%
23%
23%
22%
22%
22%
22%
22%
22%
22%
22%
22%
22%
22%
22%
22%
22%
22%
Steam (gaming service)
Girls Aloud Ten album
Microsoft SmartGlass
Digital Economy Act delay
60s/70s Absolute Radio
‘The Daily’ on iPad
Apple TV
Samsung Galaxy
BioShock Infinite game
HTC One unveiled
Sky buys O2 business
Apple Mountain Lion
Virgin Media Tube wi-fi
BBC TV download service
Rage game
Motorola Xoom
Crysis 2 game
Fallout: New Vegas game
"Newport" Jay-Z spoof
Trance movie
Chromebook Pixel unveil
Xbox Music
Microsoft buy Yammer
HTC Flyer tablet
Warner films on Facebook
Sony Move
Gears of War: Judgement
Crysis 3 game
Sony unveils Xperia Z
Ultra HD/4K TV sets
Optimus 4X HD
Diablo 3 game
Homefront game
Project Glass unveil
Nokia 808 revealed
World of Warcraft free
DmC video game
NI wins football rights
Madden NFL 13 game
Darksiders ll game
Deus Ex: HR game
BlackBerry music service
Google One Pass
Google Buzz
Ubisoft patch
Dell takeover bids
Facebook Graph Search
Dishonored game
Led Zeppelin DVD
Sleeping Dogs game
Guild Wars 2 game
Sony touchless display
Yahoo! put up for sale
UK HuffPo launched
Qriocity
Nintendo Land game
PS A-S B Royale game
NBA 2K13 game
Ouya console unveil
Nokia Music+
YouView
HP Music
Virgin Gaming
22%
21%
21%
21%
21%
21%
21%
21%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
19%
19%
19%
19%
19%
19%
19%
18%
18%
18%
18%
18%
18%
18%
17%
17%
17%
16%
16%
16%
16%
16%
16%
16%
16%
16%
15%
15%
15%
15%
15%
15%
15%
15%
15%
15%
14%
14%
14%
14%
13%
13%
13%
13%
Twitter launches Vine
FA Cup on Facebook
Tweet Store
O2 Tu Go app
Sightseers Movie
Dell Streak
Nvidia game device unveil
Snapchat mobile app
Net neutrality
Mflow
Painkiller: H&D game
12%
12%
12%
11%
11%
11%
11%
10%
10%
7%
7%
please see the
Appendix for
details of the
fieldwork date to
understand full
context
this edition’s items
are highlighted
green
% at least somewhat familiar
awareness
buzz
all time list
12
metric 2 of 3
discussion buzz
13
discussion buzz
among those at least somewhat familiar with each
have/will discuss a great deal
have/will discuss a little
have not discussed this at all and probably won't
it would never occur to me to discuss this
The Croods movie (748)
BioShock Infinite video game (464)
14%
46%
18%
40%
David Bowie album ‘The Next Day’ (758) 9%
Trance movie (440) 13%
Samsung Galaxy S4 unveiled (930)
14%
Comic Relief 2013 raises record £75m (1,337) 8%
Gears of War: Judgement video game (385)
15%
Yahoo! buys ‘Summly’ app (704) 6%
© Harris Interactive
O2 launch Tu Go app to challenge Skype (224) 11%
30%
29%
47%
30%
42%
34%
39%
31%
39%
31%
35%
37%
34%
38%
29%
Peter Kay sitcom to premiere on iPlayer (461) 7%
33%
BBC TV Centre closes, Madness concert (953) 6%
33%
SimCity video game (793) 8%
29%
Dell receives bids for a takeover (384) 7%
28%
47%
42%
39%
35%
47%
Among those familiar with
these stories, we see hit movie
13%
‘The Croods’ and 2K’s
14% acclaimed shooter ‘BioShock
Infinite’ topping the list of
11%
things talked about this month
10%
15%
16%
20%
20%
13%
18%
23%
28%
17%
David Bowie’s first album of new
material in a decade has got many
people talking. As has Danny Boyle’s
first post-Olympics film, Trance.
BioShock Infinite is one of the critics’
games of the year. It’s got more
people talking about it than the
latest Gears of War instalment and
EA’s SimCity reboot. It should be
noted that the latter received a lot of
coverage for its connection issues.
See overleaf for the same results,
but re-based for all GB consumers.
bases shown in parentheses
14
14
discussion buzz
among all respondents, including unfamiliar
have/will discuss a great deal
have/will discuss a little
have not discussed this at all and probably won't
it would never occur to me to discuss this
unfamiliar (not asked about discussion level)
Comic Relief 2013 raises record £75m 5%
25%
24%
10%
36%
The Croods movie 5% 17% 11% 4%
Samsung Galaxy S4 unveiled 6% 16%
63%
13% 6%
59%
David Bowie album ‘The Next Day’ 3% 16% 10% 5%
BBC TV Centre closes, Madness concert 3% 14%
17%
66%
10%
57%
SimCity video game 3%11% 13% 10%
64%
Yahoo! buys ‘Summly’ app 2%11% 12% 6%
BioShock Infinite video game 4%8% 6%3%
80%
Trance movie 2%8% 7%2%
81%
Peter Kay sitcom to premiere on iPlayer 1%7% 9% 4%
78%
Gears of War: Judgement video game 3%6%6%4%
Dell receives bids for a takeover 1%
4%7%3%
© Harris Interactive
70%
O2 launch Tu Go app to challenge Skype 1%
3%5%
1%
82%
85%
89%
When including those who are
unfamiliar with these topics and
looking at the population as a
whole, we see Comic Relief 2013
topping our list, driven by its high
awareness level
The Croods and the Galaxy S4 have also
generated a great deal of discussion this
month.
For the latter, you can see in the all-time
list that it generated around the same
level of Buzz as the iPhone 4, but it’s
considerably behind that seen for the
iPhone 5. Bear in mind Samsung is really
only beginning to build on its Galaxy
brand success, whereas iPhone Buzz
and hype has been steadily increasing
for years over multiple iterations. While
Samsung are outselling Apple, there is
still a need to catch up on Buzz.
base: all GB 16-64 (2,031)
15
2%
11%
12%
5%
70%
4%
14%
17%
9%
56%
3%
20%
22%
10%
45%
1%
17%
22%
14%
46%
BioShock Inf
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
4%
8%
6%
3%
80%
6%
12%
8%
3%
72%
2%
4%
4%
2%
88%
12%
16%
10%
4%
59%
5%
16%
6%
3%
70%
3%
7%
6%
3%
81%
1%
3%
5%
2%
90%
1%
<1%
2%
2%
95%
Bowie album
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
3%
16%
10%
5%
66%
4%
17%
11%
5%
64%
2%
15%
9%
5%
69%
4%
11%
7%
7%
69%
3%
12%
12%
3%
70%
3%
19%
9%
4%
66%
4%
18%
11%
4%
62%
1%
17%
11%
5%
66%
Comic Relief
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
5%
25%
24%
10%
36%
5%
22%
24%
11%
38%
4%
29%
24%
10%
34%
6%
25%
25%
8%
36%
4%
25%
20%
9%
43%
6%
21%
25%
8%
40%
5%
28%
25%
11%
31%
3%
28%
24%
15%
30%
The Croods
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
5%
17%
11%
4%
63%
5%
16%
11%
4%
64%
5%
18%
11%
4%
62%
11%
24%
15%
6%
44%
8%
29%
12%
4%
47%
6%
19%
14%
3%
59%
1%
11%
8%
4%
77%
<1%
4%
6%
3%
86%
Dell bids
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
1%
4%
7%
3%
85%
2%
7%
10%
4%
77%
<1%
2%
4%
1%
93%
3%
7%
7%
3%
81%
2%
5%
9%
2%
82%
1%
5%
6%
2%
87%
<1%
2%
7%
3%
87%
0%
3%
6%
4%
87%
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
3%
6%
6%
4%
82%
4%
8%
9%
5%
73%
1%
4%
4%
2%
90%
10%
13%
10%
7%
60%
4%
10%
9%
5%
72%
1%
5%
6%
3%
85%
<1%
2%
5%
2%
91%
<1%
<1%
2%
2%
96%
O2 Tu Go app
4%
9%
9%
11%
68%
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
1%
3%
5%
1%
89%
1%
5%
7%
2%
85%
1%
1%
3%
1%
93%
2%
9%
11%
4%
74%
4%
4%
7%
1%
86%
<1%
4%
4%
1%
90%
<1%
<1%
2%
1%
96%
0%
<1%
2%
1%
96%
Peter Kay
2%
14%
14%
9%
61%
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
1%
7%
9%
4%
78%
2%
8%
12%
4%
74%
1%
6%
7%
4%
83%
2%
6%
10%
6%
75%
2%
10%
9%
3%
76%
2%
8%
13%
3%
74%
<1%
8%
7%
6%
79%
<1%
3%
7%
3%
87%
SamGS4 unveil
3%
14%
20%
11%
52%
Total Male Fem 16-24 25-34 35-44 45-54 55-64
2,031 1,008 1,023 310 423 487 422 389
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
6%
16%
13%
6%
59%
9%
22%
14%
7%
48%
2%
11%
12%
5%
70%
15%
21%
15%
6%
43%
7%
20%
10%
6%
57%
5%
18%
12%
6%
59%
4%
13%
14%
8%
61%
1%
10%
14%
5%
71%
SimCity
3%
14%
17%
10%
57%
base size
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
3%
11%
13%
10%
64%
3%
14%
14%
11%
58%
2%
7%
11%
9%
70%
11%
21%
15%
16%
38%
4%
19%
15%
14%
49%
1%
9%
16%
6%
68%
<1%
4%
12%
9%
74%
<1%
2%
5%
7%
85%
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
2%
8%
7%
2%
81%
3%
10%
7%
3%
77%
2%
6%
6%
1%
84%
6%
11%
9%
3%
71%
2%
11%
10%
1%
75%
3%
8%
7%
2%
80%
2%
6%
4%
3%
86%
<1%
4%
5%
2%
89%
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
2%
11%
12%
6%
70%
3%
13%
14%
9%
61%
1%
8%
9%
4%
78%
6%
10%
12%
5%
66%
3%
12%
12%
2%
71%
2%
11%
12%
6%
70%
<1%
12%
12%
9%
67%
<1%
8%
10%
9%
73%
Yahoo Summly Trance movie
BBC TV Centre
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
GoW: Judge
© Harris Interactive
base size
Total Male Fem 16-24 25-34 35-44 45-54 55-64
2,031 1,008 1,023 310 423 487 422 389
discussion buzz
demographic breakdown
(alphabetical order)
16
London 2012 opening
Jimmy Savile scandal
Phone hacking
EURO 2012
Skyfall movie
HMV administration
Murray loses Wimbledon
Final Harry Potter
Stars at Jubilee concert
Olympic torch relay
Steve Jobs dies
The Voice
Britain’s Got Talent
Michael Jackson’s doctor
London 2012 tickets
Blockbuster administration
BlackBerry outage
The Hobbit movie
Felix Baumgartner skydive
Brits 2012
Jimmy Carr tax
PS3 accounts hacked
3D TV sets
Fifty Shades of Grey
Government email spying
Prince Harry naked
Dark Knight Rises movie
Oscars 2012
iPad 2
iPhone 5
Freeview HD
Goal-line technology
Murdoch questions
Wiggins wins BBC Sport
New series of Dr Who
Baftas 2012
The Inbetweeners Movie
Amazing Spider-Man
Men In Black 3 movie
Facebook new design
Prometheus movie
The New iPad
Facebook “Timeline”
iPad
Les Misérables movie
Oscars 2013
Life of Pi movie
Lincoln movie
Leveson Report
Facebook shares
Titanic 3D movie
Twitter super-injunctions
Charlie Sheen in news
X Factor win
Brits 2013
4G Live
Bourne Legacy movie
Game chain bust
Amazon Kindle Touch
iPhone 4S
Nintendo 3DS
Golden Globes 2012
Windows 8 launched
75%
72%
66%
61%
60%
58%
57%
55%
54%
54%
52%
51%
50%
48%
47%
47%
46%
46%
45%
44%
43%
43%
42%
41%
41%
39%
39%
39%
39%
38%
38%
37%
37%
37%
36%
36%
36%
35%
35%
35%
34%
34%
34%
34%
34%
33%
33%
32%
32%
32%
32%
32%
32%
32%
31%
31%
31%
31%
31%
31%
31%
31%
30%
Comic Relief 2013
Star Wars/Disney deal
DAB Radio
Samsung fined
Call of Duty: MW3 game
Entwistle resigns
iPad Mini
iPhone secretly tracking
Murdoch not a fit person
Sites go offline for SOPA
IE9 launched
Murdoch’s BSkyB bid
Sony PS4 announced
Twilight: Part 2 movie
Ice Age 4 movie
Internet ‘trolls’ identified
Hunger Games movie
The Sun on Sunday
Big Brother re-launched
Microsoft buy Skype
Louis Smith wins SCD
Kindle eBook
The Hobbit preview
Avengers Assemble movie
Netflix in UK
Children in Need concert
Spotify
Windows 7 Mobile
Android-based tablets
Xbox Kinect
iPhone4 reception issue
iPhone 4
Wreck-It Ralph movie
Kindle Fire UK
The Sweeney movie
Rock of Ages movie
Firefox 4 launched
Smart TV
Samsung Galaxy S4 unveil
The Croods movie
CoD: Black Ops 2 game
iPlayer downloads
Expendables ll movie
Samsung Galaxy Note
Steve Jobs resigns
Sky 3D Channel
Call of Duty: Black Ops
Zero Dark Thirty movie
FIFA 13 game
Facebook plan to float
PS Vita
Amazon Kindle Fire
Star Wars films on BD
Hillsborough song
Jack Reacher movie
Bowie album The Next Day
McAlpine sues
Assassin’s Creed III game
UK’s first 4G network
Samsung Galaxy S3
Warner Bros. Studio Tour
FIFA 12 video game
Nintendo unveil ‘Wii U’
30%
30%
30%
29%
29%
28%
28%
28%
27%
27%
27%
27%
26%
26%
26%
26%
26%
26%
26%
26%
26%
25%
24%
24%
24%
24%
24%
24%
24%
24%
24%
24%
23%
23%
23%
23%
23%
23%
22%
22%
22%
22%
22%
22%
22%
22%
22%
20%
20%
20%
20%
20%
20%
20%
20%
19%
19%
19%
19%
19%
19%
19%
19%
BlackBerry PlayBook
BT Vision
Nintendo Wii U launch
Windows 8 pre-launch
Chris Moyles leaves
Google+
“Quick Tap”
Samsung Galaxy Tab
Google Chromebooks
Sony Ericsson Xperia Play
Nokia/MS partnership
BBC TV Centre closes
Resident Evil: Retribution
Nexus 7 tablet
Stone Roses tour
MS Surface preview
Google new privacy policy
Battlefield 3 game
Apple iCloud
LA Noire game
Portal 2 game
Google Cloud music
Nokia E7 smartphone
Google Chrome OS
BlackBerry 10 revealed
HTC One X launched
Windows 8 preview
Megaupload taken down
Samsung #1 smartphone
Apple Siri software
Crysis 2 game
The Times paywall
Tomb Raider game
One Direction #1 One Way
Samsung Gal Note 8 unveil
JJ Abrams directs Star Wars
Muse Olympic song
Nintendo ‘3DS XL’
MacBooks revamped
Google Drive
Asteroid mining
PS Vita unveiled
Amazon Cloud Player
BBC News site redesign
3D Blu-ray players
Django Unchained movie
Halo 4 game
Robbie Williams #1
Surface launch
Resident Evil 6 game
“ACTA” rejection
Google TV UK
London 2012 game
Wii U console revealed
Facebook buy Instagram
Batman: Arkham City game
Fable III game
Blinkbox launched
Vevo launched
Halo: Reach game
SimCity game
Yahoo! buys Summly app
Cloud Atlas movie
19%
19%
18%
18%
18%
18%
18%
18%
18%
18%
18%
17%
17%
17%
17%
17%
17%
17%
17%
17%
17%
17%
17%
17%
16%
16%
16%
16%
16%
16%
16%
16%
15%
15%
15%
15%
15%
15%
15%
15%
15%
15%
15%
15%
15%
15%
14%
14%
14%
14%
14%
14%
14%
14%
14%
14%
14%
14%
14%
14%
13%
13%
13%
Facebook email
Rise of the Guardians
Hitman: Absolution game
Need for Speed game
Nexus 10
MS Outlook relaunch
PEGI Ratings
YouView launch
Nokia Lumia launched
Kinect: Star Wars game
Mass Effect 3 game
Kinect for PCs launch
PM backs UK film wins
Resident Evil 6 trailer
Apple-Samsung battle
Windows 8 unveiled
HP TouchPad
Skype on Facebook
Motorola Xoom
Homefront game
UK Radioplayer
Warner films on Facebook
Sony Move
Bing
‘Viva Forever' musical
BioShock Infinite game
Far Cry 3 game
Live Messenger closure
BBC iPlayer Radio
PS3 Slimmed
HTC Windows
Google search ranking
HTC beat Apple
O2 mobile wallet
Google Play
Google Music in USA
Sony recall 1.6m TVs
Gears of War 3 game
“.xxx” sex domain
‘The Daily’ on iPad
Trance movie
HTC One unveiled
BT buys ESPN channels
Stones GRRR! album
Football Manager ’13
Nexus 4
Lumia 920
Piracy Hotspots
Microsoft SmartGlass
Facebook app store
Digital Economy Act delay
BT told block pirate sites
3D Wimbledon on BBC
HTC Flyer tablet
Apple TV
Fallout: New Vegas game
Digital display screens
Crysis 3 game
New Super Mario game
Ultra HD/4K TV sets
Optimus 4X HD
Darksiders ll game
Sleeping Dogs game
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
11%
11%
11%
11%
11%
11%
11%
11%
11%
11%
11%
11%
11%
11%
11%
11%
11%
10%
10%
10%
10%
10%
10%
Guild Wars 2 game
Apple Mountain Lion
Madonna booed
Microsoft buy Yammer
Microsoft Xbox Music
Diablo 3 game
MDNA album
SKY News Twitter use
YouTube movie rentals
HP to focus on software
HTC/Apple dispute
Google One Pass
Qriocity
Google TV
Peter Kay sitcom on iPlayer
Chromebook Pixel unveil
Girls Aloud Ten album
Flame virus
Project Glass
Max Payne 3 game
Roaming costs capped
BBC TV download service
EMI sold to Universal
60s/70s Absolute Radio
Google buy Motorola
Sonic the H-hog 20 years
"Newport" Jay-Z spoof
Steam (gaming service)
Gears of War: Judgement
Sky buys O2 business
Sony unveils Xperia Z
Xbox Music
Madden NFL 13 game
Official Charts streams
Nokia 808 revealed
Virgin Media Tube wi-fi
Rage game
HTC service questioned
Deus Ex: HR game
YouView
Samsung Galaxy
Digital sales over £1b
DmC video game
NI wins football rights
PS A-S B Royale
Dishonored game
Ubisoft patch
Ouya console unveiled
Sony touchless display
Myspace sold for £35M
Net neutrality
Nokia Music+
Nintendo Land game
HP Music
Led Zeppelin DVD
NBA 2K13 game
Tweet Store
BlackBerry music service
FA Cup on Facebook
World of Warcraft free
Dell Streak
Dell takeover bids
FB Graph Search
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
8%
8%
8%
8%
8%
8%
8%
8%
8%
8%
8%
8%
8%
8%
7%
7%
7%
7%
7%
7%
7%
7%
7%
6%
6%
6%
6%
6%
6%
6%
6%
6%
6%
5%
5%
Sightseers
Google Buzz
Nvidia game device unveil
O2 Tu Go app
Twitter launches Vine
Snapchat mobile app
Yahoo! put up for sale
UK HuffPo launched
Virgin Gaming
Mflow
Painkiller: H&D game
5%
5%
5%
4%
4%
4%
4%
4%
4%
4%
4%
please see the
Appendix for
details of the
fieldwork date to
understand full
context
this edition’s items
are highlighted
green
discussion
buzz
all time list
17
metric 3 of 3
excitement buzz
18
excitement buzz
among those at least somewhat familiar with each
very excited
somewhat excited
not at all excited
couldn't care less
BioShock Infinite video game (464)
Gears of War: Judgement video game (385)
19%
38%
16%
27%
36%
30%
16%
19%
Trance movie (440) 10%
41%
37%
12%
The Croods movie (748) 13%
38%
35%
15%
33%
36%
15%
Samsung Galaxy S4 unveiled (930)
16%
Comic Relief 2013 raises record £75m (1,337) 8%
41%
37%
14%
O2 launch Tu Go app to challenge Skype (224) 8%
39%
41%
12%
David Bowie album ‘The Next Day’ (758) 12%
33%
© Harris Interactive
Peter Kay sitcom to premiere on iPlayer (461) 9%
34%
Dell receives bids for a takeover (384) 5%
27%
SimCity video game (793) 7%
23%
BBC TV Centre closes, Madness concert (953) 5%
25%
Yahoo! buys ‘Summly’ app (704) 5% 19%
38%
17%
42%
16%
43%
39%
50%
44%
Among those familiar, the most
exciting items this month are
game and movie related
With a Metacritic score of 95 out of
100, it’s no surprise to see 2K’s epic
shooter ‘BioShock Infinite’ topping
our Excitement Buzz among those ‘inthe-know’.
See overleaf for the full public view of
excitement buzz.
25%
31%
20%
32%
base shown in parentheses
19
excitement buzz
among all respondents, including unfamiliar
very excited
somewhat excited
not at all excited
couldn't care less
unfamiliar (not asked about excitement level)
Comic Relief 2013 raises record £75m 5%
26%
Samsung Galaxy S4 unveiled 7% 14%
24%
9%
36%
15% 6%
59%
The Croods movie 5% 14% 13% 5%
63%
David Bowie album ‘The Next Day’ 4% 11% 13% 6%
BBC TV Centre closes, Madness concert 2%11%
22%
BioShock Infinite video game 4%8% 5%3%
66%
9%
57%
80%
SimCity video game 3%8% 14% 11%
Trance movie 2%8% 7%2%
Gears of War: Judgement video game 3%6%5%3%
Peter Kay sitcom to premiere on iPlayer 2%7% 9% 3%
64%
81%
82%
78%
Yahoo! buys ‘Summly’ app 2%6% 13% 10%
© Harris Interactive
O2 launch Tu Go app to challenge Skype 1%
4%4%
1%
Dell receives bids for a takeover 1%
4%6%4%
70%
89%
85%
When looking at the population
as a whole Comic Relief shoots
back up the Excitement Buzz
ranking, driven by its high
awareness.
Samsung’s latest Galaxy smartphone
ranks in 2nd place this month. In the alltime list you’ll see it’s on par with the
excitement seen for the iPhone 4 and
4S, but trailing the iPhone 5.
If Samsung continues to launch their
flagship devices with the same
razzmatazz then we might expect
future launches to match the hype
surrounding Apple’s latest releases.
Samsung is certainly building a strong
foundation and Apple is in its sights for
Buzz (Samsung having already usurped
Apple as the #1 smartphone brand in
sales).
base: all GB 16-64 (2,031)
20
3%
10%
23%
7%
56%
1%
14%
30%
10%
45%
1%
12%
27%
13%
46%
BioShock Inf
Very excited
4%
Somewhat excited 8%
Not at all excited
5%
Couldn’t care less 3%
Unfamiliar
80%
6%
12%
7%
4%
72%
2%
3%
4%
2%
88%
9%
16%
9%
6%
59%
8%
11%
7%
4%
70%
2%
8%
6%
2%
81%
<1%
3%
5%
2%
90%
1%
1%
<1%
2%
95%
Bowie album
Very excited
4%
Somewhat excited 11%
Not at all excited
13%
Couldn’t care less
6%
Unfamiliar
66%
4%
13%
13%
6%
64%
5%
9%
12%
5%
69%
3%
10%
9%
8%
69%
3%
8%
14%
4%
70%
6%
12%
10%
6%
66%
5%
13%
15%
5%
62%
3%
12%
13%
6%
66%
Comic Relief
Very excited
5%
Somewhat excited 26%
Not at all excited
24%
Couldn’t care less 9%
Unfamiliar
36%
5%
23%
23%
11%
38%
6%
30%
25%
6%
34%
9%
33%
16%
6%
36%
6%
21%
21%
10%
43%
5%
25%
23%
7%
40%
3%
27%
30%
9%
31%
5%
26%
28%
12%
30%
The Croods
Very excited
5%
Somewhat excited 14%
Not at all excited
13%
Couldn’t care less 5%
Unfamiliar
63%
4%
15%
12%
5%
64%
5%
13%
14%
6%
62%
12%
21%
16%
7%
44%
7%
22%
16%
8%
47%
4%
18%
17%
3%
59%
2%
6%
10%
5%
77%
1%
3%
6%
4%
86%
Dell bids
Very excited
1%
Somewhat excited 4%
Not at all excited
6%
Couldn’t care less 4%
Unfamiliar
85%
1%
5%
10%
6%
77%
<1%
3%
3%
1%
93%
2%
10%
4%
3%
81%
2%
5%
6%
4%
82%
<1%
3%
7%
3%
87%
<1%
1%
8%
3%
87%
0%
2%
6%
6%
87%
Very excited
3%
Somewhat excited 6%
Not at all excited
5%
Couldn’t care less 3%
Unfamiliar
82%
4%
10%
8%
5%
73%
1%
3%
3%
2%
90%
11%
15%
8%
6%
60%
5%
10%
8%
6%
72%
1%
7%
5%
3%
85%
<1%
1%
6%
2%
91%
<1%
1%
1%
1%
96%
O2 Tu Go app
2%
8%
13%
7%
70%
Very excited
1%
Somewhat excited 4%
Not at all excited
4%
Couldn’t care less 1%
Unfamiliar
89%
1%
6%
6%
2%
85%
1%
2%
3%
1%
93%
2%
14%
6%
4%
74%
2%
4%
7%
1%
86%
<1%
4%
5%
1%
90%
<1%
<1%
3%
1%
96%
0%
1%
1%
1%
96%
Peter Kay
4%
9%
13%
7%
68%
Very excited
2%
Somewhat excited 7%
Not at all excited
9%
Couldn’t care less 3%
Unfamiliar
78%
2%
8%
10%
6%
74%
2%
6%
8%
1%
83%
1%
10%
11%
3%
75%
4%
9%
8%
4%
76%
2%
9%
11%
3%
74%
1%
6%
10%
4%
79%
1%
4%
5%
2%
87%
SamGS4 unveil
2%
11%
21%
6%
61%
Total Male Fem 16-24 25-34 35-44 45-54 55-64
2,031 1,008 1,023 310 423 487 422 389
Very excited
7%
Somewhat excited 14%
Not at all excited
15%
Couldn’t care less 6%
Unfamiliar
59%
10%
18%
16%
8%
48%
3%
9%
13%
5%
70%
13%
21%
14%
8%
43%
10%
15%
15%
3%
57%
6%
15%
14%
6%
59%
5%
10%
16%
8%
61%
1%
9%
14%
6%
71%
SimCity
2%
11%
23%
12%
52%
base size
Very excited
3%
Somewhat excited 8%
Not at all excited
14%
Couldn’t care less 11%
Unfamiliar
64%
3%
11%
17%
12%
58%
3%
6%
12%
10%
70%
9%
23%
18%
13%
38%
3%
12%
20%
16%
49%
1%
6%
15%
10%
68%
1%
2%
13%
10%
74%
0%
2%
5%
7%
85%
Very excited
2%
Somewhat excited 8%
Not at all excited
7%
Couldn’t care less 2%
Unfamiliar
81%
2%
10%
8%
3%
77%
1%
6%
7%
1%
84%
5%
14%
9%
2%
71%
4%
7%
10%
4%
75%
1%
10%
7%
2%
80%
1%
5%
6%
2%
86%
<1%
5%
4%
1%
89%
Very excited
2%
Somewhat excited 6%
Not at all excited
13%
Couldn’t care less 10%
Unfamiliar
70%
3%
8%
16%
13%
61%
1%
4%
10%
7%
78%
4%
13%
11%
6%
66%
3%
6%
13%
7%
71%
1%
6%
15%
8%
70%
0%
4%
16%
13%
67%
<1%
2%
11%
13%
73%
Yahoo Summly Trance movie
BBC TV Centre
Very excited
2%
Somewhat excited 11%
Not at all excited
22%
Couldn’t care less 9%
Unfamiliar
57%
GoW: Judge
© Harris Interactive
base size
Total Male Fem 16-24 25-34 35-44 45-54 55-64
2,031 1,008 1,023 310 423 487 422 389
excitement buzz
demographic breakdown
(alphabetical order)
21
London 2012 opening
Skyfall movie
EURO 2012
Final Harry Potter
The Hobbit movie
Olympic torch relay
Stars at Jubilee concert
New series of Dr Who
Dark Knight Rises movie
The Voice UK launched
Men In Black 3 movie
Goal-line technology
Murray loses Wimbledon
Felix Baumgartner skydive
Britain’s Got Talent
Comic Relief 2013
Amazing Spider-Man
Brits 2012
Freeview HD
Bourne Legacy movie
Prometheus movie
Oscars 2012
The Inbetweeners Movie
3D TV sets
iPad 2
Wiggins wins BBC Sport
Baftas 2012
Les Misérables movie
Life of Pi movie
iPhone 5
Ice Age 4 movie
The New iPad
Lincoln movie
Avengers Assemble movie
DAB Radio
iPad
The Hobbit preview
Amazon Kindle Touch
Firefox 4 launched
Oscars 2013
Sony PS4 announced
Star Wars/Disney deal
Netflix in UK
Sites go offline for SOPA
Children in Need concert
London 2012 tickets
Nintendo 3DS
IE9 launched
Smart TV
Golden Globes 2012
Xbox Kinect
Windows 8 launched
4G UK
Expendables ll movie
Call of Duty: MW3 game
iPhone 4S
Android-based tablets
Samsung Galaxy S4 unveil
Brits 2013
Wreck-It Ralph movie
Fifty Shades of Grey
Hunger Games movie
Spotify
65%
48%
47%
41%
41%
39%
37%
36%
36%
36%
35%
33%
33%
32%
32%
31%
30%
30%
30%
29%
29%
29%
29%
29%
29%
29%
28%
28%
26%
25%
25%
25%
24%
24%
24%
24%
23%
23%
23%
22%
22%
22%
22%
22%
22%
22%
22%
22%
22%
22%
22%
21%
21%
21%
21%
21%
21%
20%
20%
20%
20%
20%
20%
Windows 7 Mobile
Sky 3D Channel
CoD: Black Ops game
iPhone 4
The Croods movie
Twilight: Part 2 movie
iPad Mini
iPlayer downloads
The Sweeney movie
Kindle Fire UK
Samsung Galaxy Note
UK’s first 4G network
Rock of Ages movie
Titanic 3D movie
PS Vita
Murdoch questions
Amazon Kindle Fire
Microsoft buy Skype
Kindle eBook
Louis Smith wins SCD
Internet ‘trolls’ identified
CoD: Black Ops 2 game
Jimmy Carr tax
Nexus 7 tablet
Samsung Galaxy S3
Murdoch not a fit person
Google Chromebooks
James Arthur X Factor win
Warner Bros. Studio Tour
Windows 8 preview
Star Wars films on BD
Google Cloud music
Nokia E7 smartphone
Sony Ericsson Xperia Play
3D Blu-ray players
Hillsborough song
Jack Reacher movie
JJ Abrams directs Star Wars
Leveson Report
FIFA 13 game
Windows 8 pre-launch
Stone Roses tour
MS Surface preview
Asteroid mining
Facebook “Timeline”
Nintendo unveil ‘Wii U’
BlackBerry PlayBook
Samsung Galaxy Tab
LA Noire game
Portal 2 game
Bowie album The Next Day
Zero Dark Thirty movie
Nintendo Wii U launch
Assassin’s Creed III game
Res Evil: Retribution game
Samsung fined
“ACTA” rejection
Google TV UK
Muse Olympic song
Wii U console revealed
HTC One launched
Battlefield 3 video game
Apple iCloud
20%
20%
20%
20%
19%
19%
19%
19%
19%
19%
19%
19%
19%
19%
19%
19%
19%
19%
19%
19%
18%
18%
18%
18%
18%
18%
18%
18%
17%
17%
17%
17%
17%
17%
17%
17%
17%
16%
16%
16%
16%
16%
16%
16%
16%
16%
16%
16%
16%
16%
15%
15%
15%
15%
15%
15%
15%
15%
15%
15%
15%
15%
15%
Blinkbox launched
Nokia/MS partnership
Robbie Williams #1
Nintendo ‘3DS XL’
MacBooks revamped
Kinect: Star Wars game
Resident Evil 6 trailer
Kinect for PCs launch
Facebook new design
Big Brother re-launched
Fable III game
PS Vita unveiled
“Quick Tap”
Vevo launched
Amazon Cloud Player
Django Unchained movie
BBC TV Centre closes
Samsung Gal Note 8 unveil
Tomb Raider game
Rise of the Guardians
Need for Speed game
Surface launch
BBC iPlayer Radio
HTC beat Apple
London 2012 game
YouView launch
Google Drive
Game chain bust
The Sun on Sunday
Facebook plan to float
Megaupload taken down
Batman: Arkham City game
Apple Siri software
Windows 8 unveiled
Google+
Crysis 2 game
Halo: Reach game
BT Vision
BlackBerry 10 revealed
Halo 4 game
Hitman: Absolution game
Resident Evil 6 game
Optimus 4X HD
Prince Harry naked
MS Outlook relaunch
Microsoft SmartGlass
Nokia Lumia launched
Facebook shares
O2 mobile wallet
Mass Effect 3 game
PM backs UK film wins
FIFA 12 game
HP TouchPad
Motorola Xoom
UK Radioplayer
Charlie Sheen in news
Homefront game
Google Chrome OS
BioShock Infinite game
SimCity game
Far Cry 3 game
Nexus 4
HTC One unveiled
15%
15%
14%
14%
14%
14%
14%
14%
14%
14%
14%
14%
14%
14%
14%
14%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
11%
11%
11%
11%
11%
Cloud Atlas movie
Nexus 10
Sleeping Dogs game
Apple Mountain Lion
Chris Moyles leaves
Max Payne 3 game
HTC Flyer tablet
Warner films on FB
‘The Daily’ on iPad
Apple TV
Fallout: New Vegas game
Digital display screens
Trance movie
New Super Mario game
Stones GRRR! album
Lumia 920
HTC Windows
PS3 Slimmed
Google piracy search rank
Darksiders ll game
Guild Wars 2 game
Microsoft buy Yammer
Microsoft Xbox Music
Digital Economy Act delay
Facebook app store
Project Glass unveiled
Roaming costs capped
Nokia 808 revealed
BBC TV download service
60s/70s Absolute Radio
Google Music in USA
YouTube movie rentals
Gears of War 3 game
Sony Move
Google TV
BBC News site redesign
Gears of War: Judgement
Peter Kay sitcom on iPlayer
One Direction #1 One Way
Crysis 3 game
Entwistle resigns
Football Manager ‘13
Ultra HD/4K TV sets
Madden NFL 13 game
Diablo 3 game
Flame virus
Official Charts streams
MDNA album
Facebook buy Instagram
Virgin Media Tube wi-fi
Google Play
Rage game
3D Wimbledon on BBC
Skype on Facebook
Sonic the H-hog 20 years
“.xxx” sex domain
Qriocity
Google One Pass
Steam (gaming service)
Samsung Galaxy
Chromebook Pixel unveil
BT buys ESPN channels
Sony unveils Xperia Z
11%
11%
11%
11%
11%
11%
11%
11%
11%
11%
11%
11%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
8%
8%
8%
Facebook email
Live Messenger closure
Madonna booed
Ouya console unveiled
Sony touchless display
YouView
"Newport" Jay-Z spoof
‘Viva Forever' musical
Yahoo! buys Summly app
DmC game
NI wins football rights
Girls Aloud Ten album
Nintendo Land game
PS A-S B Royale game
Dishonored game
Led Zeppelin DVD
Piracy Hotspots
BT told block pirate sites
Deus Ex: HR game
HP to focus on software
Bing
Sky buys O2 business
HP Music
Xbox Music
BlackBerry music service
FA Cup on Facebook
Google buy Motorola
Dell Streak
Nvidia game device unveil
Dell takeover bids
O2 Tu Go app
Facebook Graph search
Sightseers movie
NBA 2K13 game
Tweet Store
UK HuffPo launched
Google Buzz
Virgin Gaming
Digital sales over £1b
Nokia Music +
World of Warcraft free
Myspace sold for £35M
Painkiller: H&D game
Twitter launches Vine
Snapchat mobile app
Mflow
HMV administration
Blockbuster administration
McAlpine sues
Jimmy Savile scandal
Ubisoft security patch
PEGI Ratings
Government email spying
Google new privacy policy
SKY News Twitter use
EMI sold to Universal
Michael Jackson’s doctor
Samsung #1 smartphone
BlackBerry outage
HTC service questioned
Sony recall 1.6m TVs
Steve Jobs dies
Apple-Samsung battle
8%
8%
8%
8%
8%
8%
8%
8%
7%
7%
7%
7%
7%
7%
7%
7%
7%
7%
7%
7%
7%
6%
6%
6%
6%
6%
6%
6%
6%
5%
5%
5%
5%
5%
5%
5%
5%
5%
5%
4%
4%
4%
4%
3%
3%
3%
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
Steve Jobs resigns
Yahoo! put up for sale
HTC/Apple dispute
Phone hacking
Twitter super-injunctions
iPhone secretly tracking
PS3 accounts hacked
Murdoch’s BSkyB bid
Net neutrality
iPhone4 reception issue
The Times paywall
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
please see the
Appendix for
details of the
fieldwork date to
understand full
context
this edition’s items
are highlighted
green
excitement
buzz
all time list
22
appendix
Any figure shown in these Buzz reports should really be
considered in relation to when a news story occurred and
when the fieldwork was conducted. Both these dates are
presented in the appendix that follows.
23
appendix
Title
Digital sales over £1bn
3D Blu-ray players
3D TV sets
3D Wimbledon on BBC
4G Live
60s/70s Absolute Radio
ACTA rejection
Amazing Spider-Man
Amazon Cloud Player
Amazon Kindle Fire
Amazon Kindle Touch
Android-based tablets
Apple iCloud
Apple Mountain Lion
Apple Siri software
Apple TV
Apple-Samsung battle
Assassin’s Creed III game
Asteroid mining
Avengers Assemble
Baftas 2012
Batman: Arkham City game
Battlefield 3 game
BBC iPlayer Radio
BBC News site redesign
BBC TV Centre closes
BBC TV download service
Big Brother re-launched
Bing
BioShock Infinite game
BlackBerry 10 revealed
BlackBerry music service
BlackBerry outage
BlackBerry PlayBook
Blinkbox launched
Blockbuster administration
Bourne Legacy movie
Bowie album The Next Day
Britain’s Got Talent
Brits 2012
Brits 2013
BT told block pirate sites
BT buys ESPN
BT Vision
News
1/13
2010
1/10
7/11
10/12
10/11
7/12
7/12
3/11
NYR
3/12
6/10
10/11
7/12
10/11
9/10
8/11
10/12
4/12
4/12
1947
10/11
10/11
10/12
7/10
3/13
NYR
8/11
6/09
3/13
1/13
8/11
10/11
6/11
2008
1/13
8/12
3/13
2/12
1977
2/13
7/11
2/13
12/06
Field
1/13
8/10
5/11
7/11
11/12
11/11
7/12
7/12
4/11
10/11
4/12
2/11
10/11
8/12
10/11
11/10
9/11
11/12
5/12
4/12
2/12
11/11
11/11
11/12
8/10
4/13
3/12
9/11
8/10
4/13
2/13
9/11
10/11
6/11
5/11
2/13
9/12
4/13
4/12
2/12
3/13
9/11
3/13
11/10
Call of Duty: Black Ops
Call of Duty: Black Ops 2
Call of Duty: MW3 game
Charlie Sheen in news
Children in Need concert
Chris Moyles leaves
Cloud Atlas
Comic Relief 2013
The Croods movie
Crysis 3 game
Crysis 2 game
DAB Radio
Dark Knight Rises movie
Darksiders ll game
Dell Streak
Dell takeover bids
Deus Ex: HR game
Devil May Cry game
Diablo 3 game
Digital display screens
Digital Economy Act delay
Dishonored game
Django Unchained movie
EMI sold to Universal
Entwistle resigns
EURO 2012
Expendables ll movie
FA Cup on Facebook
Fable III game
Facebook “Timeline”
Facebook app store
Facebook buy Instagram
Facebook email
Facebook Graph search
Facebook new design
Facebook plan to float
Facebook shares
Fallout: New Vegas game
Far Cry 3 game
Felix Baumgartner skydive
FIFA 12 game
FIFA 13 game
Fifty Shades of Grey
Final Harry Potter
Firefox 4 launched
Flame virus
Football Manager ‘13 game
Freeview HD
Game chain bust
11/10
11/12
11/11
3/11
11/11
7/12
2/13
3/13
3/13
2/13
3/11
1999
7/12
8/12
6/10
3/13
8/11
1/13
6/12
2009
4/12
10/12
1/13
11/11
11/12
6/12
8/12
8/11
6/11
1/12
5/12
3/12
11/12
1/13
9/11
2/12
5/12
10/10
11/12
10/12
9/11
9/12
6/11
7/11
3/11
6/12
11/12
2012
3/12
11/10
12/12
11/11
4/11
11/11
8/12
3/13
4/13
4/13
3/13
4/11
8/10
8/12
9/12
7/10
4/13
9/11
2/13
6/12
8/10
5/12
11/12
1/13
11/11
12/12
6/12
9/12
9/11
6/11
2/12
5/12
4/12
12/12
2/13
10/11
2/12
5/12
11/10
12/12
11/12
10/11
10/12
8/12
7/11
5/11
6/12
12/12
7/10
4/12
Gears of War 3 game
GoW: Judgement game
Girls Aloud Ten album
Goal-line technology
Golden Globes
Google buy Motorola
Google Buzz
Google Chrome OS
Google Chromebooks
Google Chromebook Pixel
Google Cloud music
Google Drive
Google Music in USA
Google new privacy policy
Google One Pass
Google Play
Google search ranking
Google TV
Google TV UK
Google+
Government email spying
Guild Wars 2 game
Halo 4 game
Halo: Reach game
Hillsborough song
Hitman: Absolution game
HMV administration
Homefront game
HP Music
HP to focus on software
HP TouchPad
HTC beat Apple
HTC Flyer tablet
HTC One launched
HTC One flagship phone
HTC service questioned
HTC Windows
HTC/Apple dispute
Hunger Games movie
Ice Age 4 movie
IE9 launched
Internet 'trolls' identified
iPad
iPad 2
iPad Mini
iPhone 4
iPhone 4S
iPhone 5
iPhone secretly tracking
9/11
3/13
11/12
7/12
1944
8/11
2/10
NYR
5/11
2/13
5/11
4/12
11/11
3/12
2/11
3/12
8/12
10/10
6/12
6/11
4/12
8/12
11/12
9/10
12/12
11/12
1/13
3/11
11/12
8/11
7/11
6/12
6/11
4/12
2/13
10/11
9/12
5/11
3/12
7/12
3/11
6/12
6/10
3/11
11/12
6/10
NYR
9/12
4/11
9/11
4/13
12/12
7/12
2/11
9/11
8/10
7/10
5/11
3/13
5/11
5/12
11/11
3/12
4/11
3/12
9/12
11/10
7/12
7/11
4/12
9/12
12/12
11/10
1/13
12/12
2/13
4/11
12/12
9/11
7/11
7/12
6/11
5/12
3/13
10/11
10/12
7/11
4/12
8/12
5/11
6/12
7/10
4/11
11/12
7/10
10/11
10/12
5/11
iPhone4 reception issue
iPlayer downloads
Jack Reacher movie
James Arthur wins X Factor
Jimmy Carr tax
Jimmy Savile scandal
JJ Abrams directs Star Wars
Kindle eBook
Kindle Fire UK
Kinect for PCs launch
Kinect: Star Wars game
LA Noire game
Led Zeppelin DVD
Les Misérables movie
Leveson Report
Life of Pi movie
Lincoln movie
Live Messenger closure
London 2012 opening
London 2012 tickets
London 2012 game
Louis Smith wins SCD
Lumia 920
MacBooks revamped
Madden NFL 13 game
Madonna booed
Mass Effect 3 game
Max Payne 3 game
McApline sues
MDNA album
Megaupload taken down
Men In Black 3 movie
Mflow
Michael Jackson’s doctor
Microsoft buy Skype
Microsoft buy Yammer
Microsoft SmartGlass
Microsoft Xbox Music
Motorola Xoom
MS Outlook re-launch
MS Surface preview
Murdoch not a fit person
Murdoch questions
Murdoch’s BSkyB bid
Murray loses Wimbledon
Muse Olympic song
Myspace sold for £35M
NBA 2K13 game
Need for Speed game
6/10
9/12
12/12
12/12
6/12
10/12
1/13
10/09
9/12
2/12
4/12
6/11
NYR
1/13
11/12
12/12
1/13
11/12
7/12
6/11
6/12
12/12
9/12
NYR
8/12
7/12
3/12
NYR
11/12
3/12
1/12
5/12
11/09
10/11
5/11
6/12
6/12
6/12
2/11
8/12
6/12
5/12
10/11
6/10
7/12
6/12
6/11
10/12
11/12
8/10
10/12
1/13
1/13
7/12
11/12
2/13
11/10
10/12
2/12
4/12
6/11
11/12
1/13
12/12
1/13
2/13
12/12
8/12
7/11
7/12
1/13
10/12
6/12
9/12
8/12
3/12
4/12
12/12
4/12
2/12
5/12
7/10
11/11
5/11
7/12
6/12
6/12
6/11
8/12
6/12
5/12
11/11
2/11
7/12
7/12
7/11
10/12
12/12
24
appendix
Title
News
Field
Net neutrality
Netflix in UK
New series of Dr Who
New Super Mario game
New Tomb Raider game
Newport Jay-Z spoof
Nexus 4 smartphone
Nexus 7 tablet
Nexus 10 tablet
Nintendo ‘3DS XL’
Nintendo 3DS
Nintendo Land game
Nintendo unveil ‘Wii U’
Nintendo Wii U launched
NI wins football rights
Nokia 808 revealed
Nokia E7 smartphone
Nokia Lumia launched
Nokia/MS partnership
Nokia Music+
Nvidia gaming device unveil
O2 mobile wallet
O2 Tu Go app
Official Charts streams
Olympic torch relay
Optimus 4X HD
Oscars 2012
Oscars 2013
Painkiller: H&D game
Peter Kay sitcom on iPlayer
One Direction #1 One Way
Ouya console unveil
PEGI Ratings
Phone hacking
Piracy hotspots
PM backs UK film wins
Portal 2 game
Prince Harry naked
Project Glass unveiled
Prometheus movie
PS A-S B Royale game
PS Vita launched
n/a
10/11
9/12
11/12
3/13
8/10
10/12
6/12
10/12
6/12
3/11
11/12
6/11
11/12
1/12
NYR
2/11
5/12
2/11
1/13
NYR
4/12
3/13
5/12
5/12
8/12
1929
2/13
NYR
3/13
2/13
8/12
7/12
6/11
9/12
1/12
6/11
8/12
4/12
6/12
11/12
2/12
11/10
2/12
9/12
12/12
3/13
8/10
12/12
7/12
11/12
7/12
6/11
12/12
6/11
12/12
2/12
3/12
5/11
5/12
4/11
2/13
1/13
5/12
4/13
5/12
5/12
9/12
2/12
3/13
1/13
4/13
3/13
8/12
8/12
7/11
10/12
2/12
6/11
9/12
4/12
6/12
12/12
2/12
PS Vita unveiled
PS3 accounts hacked
PS3 Slimmed
Qriocity
Quick Tap
Rage game
Resident Evil 6 game
Resident Evil: Retribution
Resident Evil 6 trailer
Rise of the Guardians
Roaming costs capped
Robbie Williams #1
Rock of Ages movie
Samsung #1 smartphone
Samsung fined
Samsung Galaxy
Samsung Galaxy Note
Samsung Galaxy S3
Samsung Galaxy S4 unveil
Samsung Galaxy Tab
Samsung Galaxy Note 8 tab
Sightseers movie
SimCity game
Sites go offline for SOPA
Sky 3D Channel
Sky buys O2 business
SKY News Twitter use
Skyfall movie
Skype on Facebook
Sleeping Dogs game
Smart TV
Snapchat mobile app
Sonic the H-hog 20 years
Sony announce PS4
Sony Ericsson Xperia Play
Sony Move
Sony recall 1.6m TVs
Sony touchless display
Sony unveils Xperia Z tablet
Spotify
Star Wars films on BD
Star Wars/Disney deal
Stars at Jubilee concert
Steam (gaming service)
Steve Jobs dies
Steve Jobs resigns
Stones GRRR! album
Stone Roses tour
NYR
4/11
9/12
3/11
6/11
10/11
10/12
9/12
1/12
11/12
3/12
11/12
6/12
10/11
8/12
4/10
8/12
5/12
3/13
11/10
2/13
11/12
3/13
1/12
10/10
3/13
2/12
10/12
6/11
8/12
2012
1/13
1991
2/13
4/11
9/10
10/11
NYR
1/13
2/09
9/11
10/12
6/12
2002
10/11
8/11
11/12
6/12
6/11
5/11
10/12
4/11
6/11
10/11
10/12
10/12
2/12
12/12
3/12
12/12
6/12
11/11
9/12
8/10
9/12
5/12
4/13
6/11
3/13
12/12
4/13
2/12
11/10
3/13
2/12
11/12
7/11
9/12
4/11
2/13
7/11
3/13
4/11
11/10
10/11
3/12
2/13
2/11
9/11
11/12
6/12
8/10
10/11
9/11
12/12
6/12
Surface launch
The Daily on iPad
The Hobbit movie
The Hobbit preview
The Inbetweeners Movie
The New iPad
The Sun on Sunday
The Sweeney movie
The Times paywall
The Voice
Titanic 3D movie
Trance movie
Tweet Store
Twitter launches Vine
Twilight: Part 2 movie
Twitter super-injunctions
Ubisoft patch
UK HuffPo launched
UK Radioplayer
UK’s first 4G network
Ultra HD/4K TV sets
Vevo launched
Virgin Gaming
Virgin Media Tube wi-fi
Viva Forever' musical
Warner Bros. Studio Tour
Warner films on FB
Wiggins wins BBC Sports
Wii U console revealed
Windows 7 Mobile
Windows 8 pre-launch
Windows 8 launched
Windows 8 preview
Windows 8 unveiled
Wreck it Ralph movie
World of Warcraft free
Xbox Kinect
Xbox Music
.xxx sex domain
Yahoo! buys Summly app
Yahoo! put up for sale
YouTube movie rentals
YouView
YouView launch
Zero Dark Thirty movie
10/12
NYR
12/12
7/12
8/11
3/12
2/12
9/12
6/10
3/12
1997
3/13
9/12
1/13
11/12
6/11
7/12
7/11
3/11
8/12
10/12
12/09
7/10
3/12
12/12
3/12
3/11
12/12
6/12
11/10
7/12
10/12
NYR
NYR
2/13
6/11
11/10
10/12
4/11
3/13
9/11
10/11
NYR
7/12
1/13
12/12
2/11
1/13
8/12
11/11
3/12
3/12
10/12
8/10
4/12
4/12
4/13
10/12
2/13
12/12
6/11
8/12
7/11
4/11
9/12
11/12
5/11
8/10
3/12
1/13
3/12
4/11
1/13
6/12
2/11
8/12
11/12
3/12
9/11
3/13
7/11
11/10
12/12
4/11
4/13
9/11
10/11
11/10
7/12
2/13
NYR = not yet released at
time of fieldwork
25
our contact details
steve evans – entertainment & technology
sevans@harrisinteractive.com
07849 172 341
lee langford – technology & telecoms
llangford@harrisinteractive.com
07966 339 606
denholm scotford – business development
dscotford@harrisinteractive.com
07989 388 164
pete cooke – sector head
pcooke@harrisinteractive.com
07989 387 093
http://www.harrisinteractive.com/uk/