novedades bibliográficas julio – agosto 2015

Transcription

Biblioteca
CESA. El
corazón de la
academia
NOVEDADES BIBLIOGRÁFICAS
ÁREA DE ECONOMÍA
ÁREA DE EMPRENDIMIENTO
ÁREA DE RECURSOS HUMANOS
ÁREA DE FINANZAS
ÁREA GERENCIAL
ÁREA DE LITERATURA
ÁREA DE MATEMÁTICAS
ÁREA DE MERCADEO
ÁREA DE TECNOLOGÍA
ÁREA DE SOCIALES
ÁREA DE COREA
ÁREA DE PRODUCCIÓN YCALIDAD
Mayor información en: http://catalogo.cesa.edu.co/
JULIO – AGOSTO 2015
ÁREA DE ECONOMÍA
A collection of surveys on market experiments / editor Charles N.
Noussair and Steven Tucker.
A collection of surveys on market experiments / editor Charles N. Noussair
and Steven Tucker. - New Jersey : John Wiley & Sons Inc., 2014. - 241
páginas : ilustraciones, gráficas
[332.041501 / / C685c]
CONTENIDO:
1. Una colección de Encuestas sobre experimentos de mercado /
Charles N. Noussair y Steven Tucker
2. Experimental Laboral Mercados y Política Consideraciones: Los
contratos incompletos y Aspectos Macroeconómicos / Fortuna
Casoria y Arno Riedl
3. Dinámica de precios en los experimentos de equilibrio general 31 /
Sean Crockett
4. Experimentos oligopolio en el milenio actual / Ene Potter y Sigrid
Suetens
5. multiunit subastas / Anthony M. Kwasnica y Katerina Sherstyuk
6. overbidding y comportamiento heterogéneo en los Experimentos
Concurso 109 / Romano M. Sheremeta
7. Mercados Ambientales: ¿Qué aprendemos Desde el laboratorio? /
Lana Friesen y Lata Gangadharan
8. Mercados experimental con Fricciones / Gabriele Cámara, Marco
Casari y María Bigoni
9. Investigación Experimental en precios de activos / Charles N.
Noussair y Steven Tucker
10. Una revisión de las burbujas y se bloquea en los mercados de activos
experimentales.
Fixed income analysis / Jerald E Pinto; Barbara S Pécherot Petitt; Wendy
L Pirie; Frank J Fabozzi
Fixed income analysis / Jerald E Pinto; Barbara S Pécherot Petitt; Wendy L
Pirie; Frank J Fabozzi - 3a ed. - Hoboken : John Wiley & Sons, 2015. - xxix, 714
páginas ilustraciones, gráficas - CFA Institute investment series . [332.6327 / /
F588f]
TEMAS:
VALORES DE RENTA FIJA
MERCADO DE VALORES
BOLSA DE VALORES
Treasury finance and development banking : a guide to credit, debt, and
risk / Biagio Mazzi.
Treasury finance and development banking : a guide to credit, debt, and risk /
Guide to credit, debt, and risk Biagio Mazzi. - Hoboken, New Jersey : Wiley,
2013. - xxix, 299 pages : ilustraciones, gráficas - Wiley finance series .
[332.1753 / / M459t]
CONTENIDO:








An introductory view to banking, development banking, and treasury
Curve construction
Credit and the fair valuing of loans
Emerging markets and liquidity
Bond pricing
Treasury revisited
Risk and asset liability management.
Conclusion.
The elements of investing : easy lessons for every investor / Burton G.
Malkiel, Charles D. Ellis ; preface by Gus Sauter ; foreword by David
Swensen.
The elements of investing : easy lessons for every investor / Burton G. Malkiel,
Charles D. Ellis ; preface by Gus Sauter ; foreword by David Swensen. - 1a.
edición Edición actualizada - Hoboken, N.J. : Wiley, 2010. - xxv,182 pages
[332.678 / / M295e]
CONTENIDO:












Preface to updated edition
Foreword
Introduction
It all starts with saving
Save
First do no harm
Start saving early : time is money
The amazing rule of 72
Savvy savings
Small savings tips
Big ways to save
Let the government help you save.
Uncovering African agency : Angola's management of China's credit lines
/ Lucy Corkin.
Uncovering African agency : Angola's management of China's credit lines /
Lucy Corkin. - Farnham ; Burlington, VT : Ashgate, 2013. - xi, 244 páginas :
ilustraciones, gráficas. [158.1 / C289l2 2014]
CONTENIDO:
1.
2.
3.
4.
5.
Introduction
African agency and Angolan elites
Language and power
The development of China’s foreign policy towards Africa
Risk and reward: China Exim Bank in Angola.
Emerging financial derivatives: understanding exotic options and
structured products / Jerome Yen and Kin Keung Lai.
Emerging financial derivatives : understanding exotic options and structured
products / Jerome Yen and Kin Keung Lai. - New York : Routledge, Taylor &
Francis Group, 2015. - xiii, 135 páginas : ilustraciones, gráficas. - Routledge
advances in risk management [332.6457 / / Y391e]
CONTENIDO:
1. Survey and classification of structured products
2. Tools and methods for pricing exotic options
3. Stochastic and local volatiloty models, volatility surface, term structure,
and break even volatility.
4. Market view formation
5. Structured equity products
6. Foreign exchange linked structured products.
Handbook of simulation and financial risk management simulations and
case studies / Ngai Hang Chan, Hoi Ying Wong.
Handbook of simulation and financial risk management simulations and case
studies / Ngai Hang Chan, Hoi Ying Wong. - Chichester : Wiley-Blackwell, 2013. xv, 412 páginas : ilustraciones - Wiley handbooks in financial engineering and
econometrics .
[332.1068 / / C360h]
TEMAS:
FINANZAS--Métodos de simulación
ADMINISTRACIÓN DE RIESGOS--Métodos de simulación
GESTIÓN DE RIESGOS.
International economics / Dennis R. Appleyard, Alfred J. Field, Jr.
International economics / Dennis R. Appleyard, Alfred J. Field, Jr. - 8th edition New York : McGraw-Hill/Irwin, 2014. - xxiv, 824 páginas : ilustraciones, gráficas.
- The McGraw-Hill series economics. [382.1 / / A657i]
CONTENIDO:
1.
2.
3.
4.
5.
6.
7.
The classical theory of trade
Neoclassical trade theory
Additional theories and extensions
Trade policy
Fundamentals of international monetary economics
Macroeconomic policy in the open economy
Issues in world monetary arrangements.
Microeconomics : principles, problems, and policies / Campbell R.
McConnell ; Stanley L. Brue ; Flynn, Scripps College.
Microeconomics : principles, problems, and policies / Campbell R. McConnell ;
Stanley L. Brue ; Flynn, Scripps College. - 28a edition. - New York, NY : McGrawHill Education, 2015. - xxxvii, 583, 26, 1, 20 páginas : ilustraciones a color,
gráficas, fotografías. - series: economics .. [382.1 / / A657i]
CONTENIDO:
1. Introduction to economics and the economy. Limits, alternatives, and
choices
2. Price, quantity, and efficiency
3. Consumer behavior. Elasticity
4. Microeconomics of product markets. Businesses and the costs of
production
5. Microeconomics of resource markets and government. The demand for
resources
6. Microeconomic issues and policies. Antitrust policy and regulation
7. International economics. International trade.
Handbook in Monte Carlo simulation: applications in financial
engineering, risk management, and economics / Paolo Brandimarte.
Handbook in Monte Carlo simulation: applications in financial engineering, risk
management, and economics / Paolo Brandimarte. - Hoboken, New Jersey : John
Wiley & Sons, 2014. - xvii, 662 páginas ; ilustraciones, gráficas - Financial
engineering and econometrics . [330.01 / / B733h]
CONTENIDO:
1. Introduction to Monte Carlo Methods
2. Numerical Integration Methods
3. Stochastic Modeling in Finance and Economics
4. Estimation and Fitting
5. Random Variate Generation
6. Sample Path Generation for Continuous-Time Models
7. Output Analysis
8. Variance Reduction Methods
9. Low-Discrepancy Sequences
10. Optimization.
ÁREA DE EMPRENDIMIENTO
La paradoja: un relato sobre la verdadera esencia del liderazgo / James C.
Hunter; traducción Rocío Martínez Ranedo.
Hunter; traducción Rocío Martínez Ranedo. - 1ª edición revisada y actualizada [Barcelona Empresa Activa, 2013. - 191 páginas - Empresa activa. [658.4092 / /
H916p]
CONTENIDO:
1.
2.
3.
4.
5.
6.
7.
Las definiciones
El paradigma antiguo
El modelo
El verbo
El entorno
La elección
Los resultados.
Innovación 6.0: el fin de la estrategia / Xavier Ferrás.
Innovación 6.0: el fin de la estrategia / Xavier Ferrás. - 1ª edición en esta
colección - Barcelona, España: Plataforma, 2010. - 197 páginas: ilustraciones. Plataforma Empresa. [658.514 / / F417i]
TEMAS:
ADMINISTRACIÓN DE INNOVACIONES TECNOLÓGICAS
APTITUD CREADORA EN LOS NEGOCIOS
INNOVACIONES TECNOLÓGICAS
ESTRATEGIA CORPORATIVA.
Philosophie in Lateinamerika : Grundzüge ihrer Entwicklung / Heinz
Krumpel.
Philosophie in Lateinamerika : Grundzüge ihrer Entwicklung / Heinz Krumpel. Zweite Auflage. - Frankfurt am Main : Peter Lang, 2011. - xii, 390 páginas [199.8
/ / K785p]
CONTENIDO:
FILOSOFÍA LATINOAMERICANA—Historia
FILOSOFÍA.
Global Business Today / Charles W.L. Hill
Global Business Today / Charles W.L. Hill - 8th ed. - Estados Unidos: McGraw
Hill, 2014. - xxviii, 543 páginas: ilustraciones, mapas, gráficas, fotografías
[658.049 / / H645g1]
CONTENIDO:
1.
2.
3.
4.
5.
6.
Part one Introduction and overview
Part two Country differences
Part three The global trade and investment environment
Part Four Global Money System
Part Five The strategy of international bussiness
Part six International bussiness functions.
Revolutionize learning & development: performance and innovation
strategy for the information age / Clark N. Quinn.
Revolutionize learning & development: performance and innovation strategy for
the information age / revolutionize learning and development Clark N. Quinn. San Francisco, CA : Wiley, 2014. - xxvi, 229 páginas ; ilustraciones, gráficas
[658.3124 / / Q443r]
TEMAS:
APRENDIZAJE ORGANIZACIONAL
EFECTIVIDAD ORGANIZACIONAL
TECNOLOGÍA DE LA INFORMACIÓN--Administración
NEGOCIOS.
Advancing human resource project management / Richard J. Klimoski,
Beverly A. Dugan, Carla Messikomer, Francois Chiocchio, editors.
Advancing human resource project management / Richard J. Klimoski, Beverly A.
Dugan, Carla Messikomer, Francois Chiocchio, editors. - San Francisco, CA :
Jossey-Bass, a Wiley brand, 2014. - xxxiv, 558 pages : ilustraciones, cuadros - The
professional practice series . [658.3 / / A959a]
TEMAS:
ADMINISTRACIÓN DE PERSONAL
ADMINISTRACIÓN DE LA PRODUCCIÓN
ADMINISTRACIÓN DE EMPRESAS.
ÁREA DE RECURSOS HUMANOS
Hunter; traducción Rocío Martínez Ranedo.
Hunter; traducción Rocío Martínez Ranedo. - 1ª edición revisada y actualizada [Barcelona Empresa Activa, 2013. - 191 páginas - Empresa activa. [658.4092 / /
H916p]
CONTENIDO:
1.
2.
3.
4.
5.
6.
7.
Las definiciones
El paradigma antiguo
El modelo
El verbo
El entorno
La elección
Los resultados.
Advancing human resource project management / Richard J. Klimoski,
Beverly A. Dugan, Carla Messikomer, Francois Chiocchio, editors.
Advancing human resource project management / Richard J. Klimoski, Beverly A.
Dugan, Carla Messikomer, Francois Chiocchio, editors. - San Francisco, CA :
Jossey-Bass, a Wiley brand, 2014. - xxxiv, 558 pages : ilustraciones, cuadros - The
professional practice series . [658.3 / / A959a]
TEMAS:
ADMINISTRACIÓN DE PERSONAL
ADMINISTRACIÓN DE LA PRODUCCIÓN
ADMINISTRACIÓN DE EMPRESAS.
Revolutionize learning & development: performance and innovation
strategy for the information age / Clark N. Quinn.
Revolutionize learning & development: performance and innovation strategy for
the information age / revolutionize learning and development Clark N. Quinn. San Francisco, CA : Wiley, 2014. - xxvi, 229 páginas ; ilustraciones, gráficas
[658.3124 / / Q443r]
TEMAS:
APRENDIZAJE ORGANIZACIONAL
EFECTIVIDAD ORGANIZACIONAL
TECNOLOGÍA DE LA INFORMACIÓN--Administración
NEGOCIOS.
Decisión making for leaders : the analytic hierarchy process for decisions
in a complex world / Thomas L. Saaty.
Decisión making for leaders : the analytic hierarchy process for decisions in a
complex world / Thomas L. Saaty. - Pittsburgh, PA : University of Pittsburgh,
2012. - xii, 343 páginas ilustraciones, gráficas. [658.403 / / S112d]
CONTENIDO:
1. Making decisions in a complex world
2. The analytic hierarchy process
3. Analyzing and structuring hierarchies
4. Practical examples of hierarchies
5. Establishing priorities
6. Step by step examples of the process
7. Details of the AHP in a nutshell
8. Planning
9. Pactical examples of planning
10. Resolving.
Negotiation / Roy J. Lewicki, David M. Saunders, Bruce Barry.
Negotiation / Roy J. Lewicki, David M. Saunders, Bruce Barry. - 7th edition. - New
York, NY : McGraw-Hill, 2015. - xvii, 685 páginas : ilustraciones, gráficas.
[658.4052 / / L583n]
CONTENIDO:
1.
2.
3.
4.
5.
The Nature of Negotiation
Strategy and Tactics of Distributive Bargaining
Strategy and Tactics of Integrative Negotiation
Negotiation: Strategy and Planning
Ethics in Negotiation.
Organizational behavior and management / John Ivancevich, Robert
Konopaske, Michael T. Matteson
Organizational behavior and management / John Ivancevich, Robert Konopaske,
Michael T. Matteson. - 10ma edition. - New York : McGraw-Hill Companies, Inc.,
2014. - xix, 650 páginas: ilustraciones a color, gráficas. [658.4 / / I912o]
CONTENIDO:







He field of organizational behavior
Introduction to organizational behavior
Understanding and managing individual behavior
Individual differences and work behavior
Perceptions, attributions, and emotions
Motivation
Job design, work, and motivation.
Theory and Applications of the Analytic Network Process : decision making
with benefits, opportunities, costs, and risks / Thomas L. Saaty.
Theory and Applications of the Analytic Network Process : decision making with
benefits, opportunities, costs, and risks / Thomas L. Saaty. - Pittsburgh : RWS
Publications, 2009. - xiv, 352 páginas : ilustraciones, gráficas. [658.403 / /
S112t]
CONTENIDO:
1. Decision making - the analytic hierarchy and network processes
(AHP/ANP)
2. Fundamentals of the analytic network process dependence and feedback
in decision making with a single network
3. Fundamentals of the analytic network process multiple networks with
benefits, opportunities, costs and risks.
4. Aplications.
ÁREA DE FINANZAS
Intermediate accounting: IFRS / Donald E. Kieso; Jerry J. Weygandt; Terry
D. Warfield.
Intermediate accounting: IFRS / Donald E. Kieso; Jerry J. Weygandt; Terry D.
Warfield. - 2a edición IFRS - Hoboken, New Jersey: Wiley, 2014. - xviii, 1321
páginas : [657 / / K548a]
CONTENIDO:
1. Financial reporting and accounting standars
2. Conceptual framework for financial reporting
3. The accounting information system
4. Income statement and related information
5. Statement of financial position and statement of cash flows
6. Accounting and the time value of money
7. Cash and receivables
8. Valuation of inventories a cost-basis approach
9. Inventories: additional valuation issues
10. Acquisition and disposition of property plan and equipment.
Intermediate accounting: IFRS / Donald E. Kieso; Jerry J. Weygandt;
Terry D. Warfield.
Intermediate accounting: IFRS / Donald E. Kieso; Jerry J. Weygandt; Terry D.
Warfield. - 2a edición IFRS - Hoboken, New Jersey: Wiley, 2014. - xviii, 1321
páginas : [657 / / K548a]
CONTENIDO:
1.
2.
3.
4.
5.
Financial reporting and accounting standars
Conceptual framework for financial reporting
The accounting information system
Income statement and related information
Statement of financial position and statement of cash flows.
International finance regulation: the quest for financial stability / Georges
Ugeux.
nternational finance regulation : the quest for financial stability / Georges Ugeux.
- 1a edición - Hoboken, New Jersey : Wiley, 2014. - 205 páginas : - Wiley finance .
[332.042 / / U489i]
CONTENIDO:
1. The multiple objetives of financial regulation
2. A quater century of banking crises and the evolution of financial
institutions
3. The lessons of the recent financial crises: the explosion of balance sheets
4. Global financial regulation: the institutional complexities
5. Capital adequacy, liquidity, and leverage ratios: sailing toward the basel
rules…
Damodaran on valuation : Aswath Damodaransecurity analysis for
investment and corporate finance
Damodaran on valuation: security analysis for investment and corporate finance
/ Aswath Damodaran - 2da edición - New York : John Wiley Son, 2006. - x, 685
páginas ; ilustraciones, gráficas [332.042 / / U489i]
CONTENIDO:
1.
2.
3.
4.
5.
6.
7.
Outlines and overheads
Derivaciones y Discusión
Lecturas
Presentaciones Powerpoint
Hojas de cálculo
Conjuntos de datos
Web Casts.
International accounting / Timothy Doupnik, Hector Perera.
International accounting / Timothy Doupnik, Hector Perera. - 4a. edición Dubuque : McGraw-Hill Education, 2015. - xx, 780 páginas : ilustraciones,
gráficas [657.96 / / D748i]
CONTENIDO:
1. Introduction to International Accounting.
2. Worldwide Accounting Diversity
3. International Convergence of Financial Reporting
4. International Financial Reporting Standards: Part I
5. International Financial Reporting Standards: Part II
6. Comparative Accounting
7. Foreign Currency Transactions and Hedging Foreign Exchange Risk
8. Translation of Foreign Currency Financial Statements
9. Additional Financial Reporting Issues
10. Analysis of Foreign Financial Statements.
Managerial accounting / Ray H. Garrison, Eric W. Noreen, Peter C. Brewer.
Managerial accounting / Ray H. Garrison, Eric W. Noreen, Peter C. Brewer. - 15a
edition. - New York : McGraw-Hill Education, 2015. - xxxix, 754 páginas :
ilustraciones a color, gráficas. [657.42 / / G193m]
CONTENIDO:
1.
2.
3.
4.
5.
6.
7.
Managerial accounting an overview
Managerial accounting and cost concepts
Job-order costing
Process costing
Cost-volume-profit relationships
Variable costing and segment reporting : tools for management
Activity- based costing a tool to aid decision making.
Fundamentos de Contabilidad para profesionales no contadores: con
NIIF para PYMES / Gladys Carrillo de Rojas; editor Federico Rojas
Carrillo.
Fundamentos de Contabilidad para profesionales no contadores: con NIIF para
PYMES / Gladys Carrillo de Rojas; editor Federico Rojas Carrillo. - 22da edición
- Bogotá: Buena Semilla, 2015. - xii, 425 páginas: ilustraciones [657 / / C317f]
CONTENIDO:
1.
2.
3.
4.
5.
6.
7.
8.
9.
Definición y funciones de la contabilidad
La ecuación fundamental de la contabilidad
El estado de la contabilidad financiera
Determinación de resultados
Registro de transacciones
Ajustes periódicos
Cierre de libros
La administración de los inventarios
Registro de transacciones con inventarios permanentes.
A collection of surveys on market experiments / editor Charles N.
Noussair and Steven Tucker.
A collection of surveys on market experiments / editor Charles N. Noussair and
Steven Tucker. - New Jersey : John Wiley & Sons Inc., 2014. - 241 páginas :
ilustraciones, gráficas
[332.041501 / / C685c]
CONTENIDO:
1. Una colección de Encuestas sobre experimentos de mercado / Charles N.
Noussair y Steven Tucker
2. Experimental Laboral Mercados y Política Consideraciones: Los
contratos incompletos y Aspectos Macroeconómicos / Fortuna Casoria y
Arno Riedl
3. Dinámica de precios en los experimentos de equilibrio general 31 / Sean
Crockett
4. Experimentos oligopolio en el milenio actual / Ene Potter y Sigrid
Suetens
5. multiunit subastas / Anthony M. Kwasnica y Katerina Sherstyuk
6. overbidding y comportamiento heterogéneo en los Experimentos.
The elements of investing : easy lessons for every investor / Burton G.
Malkiel, Charles D. Ellis ; preface by Gus Sauter ; foreword by David
Swensen.
The elements of investing : easy lessons for every investor / Burton G. Malkiel,
Charles D. Ellis ; preface by Gus Sauter ; foreword by David Swensen. - 1a.
edición Edición actualizada - Hoboken, N.J. : Wiley, 2010. - xxv,182 pages
[332.678 / / M295e]
CONTENIDO:












Preface to updated edition
Foreword
Introduction
It all starts with saving
Save
First do no harm
Start saving early : time is money
The amazing rule of 72
Savvy savings
Small savings tips
Big ways to save
Let the government help you save.
Handbook of simulation and financial risk management simulations and
case studies / Ngai Hang Chan, Hoi Ying Wong.
Handbook of simulation and financial risk management simulations and case
studies / Ngai Hang Chan, Hoi Ying Wong. - Chichester : Wiley-Blackwell, 2013. xv, 412 páginas : ilustraciones - Wiley handbooks in financial engineering and
econometrics .
[332.1068 / / C360h]
TEMAS:
FINANZAS--Métodos de simulación
ADMINISTRACIÓN DE RIESGOS--Métodos de simulación
GESTIÓN DE RIESGOS.
Fixed income analysis / Jerald E Pinto; Barbara S Pécherot Petitt; Wendy
L Pirie; Frank J Fabozzi
Fixed income analysis / Jerald E Pinto; Barbara S Pécherot Petitt; Wendy L
Pirie; Frank J Fabozzi - 3a ed. - Hoboken : John Wiley & Sons, 2015. - xxix, 714
páginas ilustraciones, gráficas - CFA Institute investment series . [332.6327 / /
F588f]
TEMAS:
VALORES DE RENTA FIJA
MERCADO DE VALORES
BOLSA DE VALORES.
Treasury finance and development banking : a guide to credit, debt, and
risk / Biagio Mazzi.
Treasury finance and development banking : a guide to credit, debt, and risk /
Guide to credit, debt, and risk Biagio Mazzi. - Hoboken, New Jersey : Wiley,
2013. - xxix, 299 pages : ilustraciones, gráficas - Wiley finance series.
[332.1753 / / M459t]
CONTENIDO:








An introductory view to banking, development banking, and treasury
Curve construction
Credit and the fair valuing of loans
Emerging markets and liquidity
Bond pricing
Treasury revisited
Risk and asset liability management.
Conclusion.
Emerging financial derivatives: understanding exotic options and
structured products / Jerome Yen and Kin Keung Lai.
Emerging financial derivatives : understanding exotic options and structured
products / Jerome Yen and Kin Keung Lai. - New York : Routledge, Taylor &
Francis Group, 2015. - xiii, 135 páginas : ilustraciones, gráficas. - Routledge
advances in risk management [332.6457 / / Y391e]
CONTENIDO:
1. Survey and classification of structured products
2. Tools and methods for pricing exotic options
3. Stochastic and local volatiloty models, volatility surface, term structure,
and break even volatility.
4. Market view formation
5. Structured equity products
6. Foreign exchange linked structured products.
Handbook in Monte Carlo simulation: applications in financial
engineering, risk management, and economics / Paolo Brandimarte.
Handbook in Monte Carlo simulation: applications in financial engineering, risk
management, and economics / Paolo Brandimarte. - Hoboken, New Jersey : John
Wiley & Sons, 2014. - xvii, 662 páginas ; ilustraciones, gráficas - Financial
engineering and econometrics . [330.01 / / B733h]
CONTENIDO:
1. Introduction to Monte Carlo Methods
2. Numerical Integration Methods
3. Stochastic Modeling in Finance and Economics
4. Estimation and Fitting
5. Random Variate Generation
6. Sample Path Generation for Continuous-Time Models
7. Output Analysis
8. Variance Reduction Methods
9. Low-Discrepancy Sequences
10. Optimization.
ÁREA GERENCIAL
Exponential organizations : why new organizations are ten times better,
faster, and cheaper than yours (and what to do about it) / Salim Ismail ... [y
otros]
Exponential organizations : why new organizations are ten times better, faster,
and cheaper than yours (and what to do about it) / Salim Ismail ... [y otros] - New
York : Diversion Books, 2014. - 320 páginas : ilustraciones [658.4 / / E975e]
CONTENIDO:
1. Foreword ; Introduction ;
2. Exploring the exponential organization ;
3. Illuminated by information ;
4. A tale of two companies ;
5. The exponential organization ;
6. Inside the exponential organization ;
7. Implications of exponential organizations ;
8. Building the exponential organization ;
9. Starting an ExO ;
10. ExO's and mid-market companies.
Contemporary management / Gareth R. Jones, Jennifer M. George
Contemporary management / Gareth R. Jones, Jennifer M. George - 8th edition Estados Unidos de América: McGraw-Hill, 2014. - xxxix, 653 páginas:
ilustraciones, gráficas, fotografías. [658.4001 / / J762c1]
CONTENIDO:
1.
2.
3.
4.
5.
6.
Management
The Environment of Management
Decision Making, Planning, and Strategy
Organizing and Controlling
Leading Individuals and Groups
Managing Critical Organizational Processes.
Decisión making for leaders : the analytic hierarchy process for decisions
in a complex world / Thomas L. Saaty.
Decisión making for leaders : the analytic hierarchy process for decisions in a
complex world / Thomas L. Saaty. - Pittsburgh, PA : University of Pittsburgh,
2012. - xii, 343 páginas ilustraciones, gráficas. [658.403 / / S112d]
CONTENIDO:
1. Making decisions in a complex world
2. The analytic hierarchy process
3. Analyzing and structuring hierarchies
4. Practical examples of hierarchies
5. Establishing priorities
6. Step by step examples of the process
7. Details of the AHP in a nutshell
8. Planning
9. Pactical examples of planning
10. Resolving.
Introduction to the analytic hierarchy process / Matteo Brunelli.
Introduction to the analytic hierarchy process / Matteo Brunelli. - Cham :
Springer, 2015. - viii, 83 páginas : ilustraciones, gráficas. - SpringerBriefs in
operations research. . [658.4033 / / B835i]
CONTENIDO:
1.
2.
3.
4.
5.
Introduction and fundamentals
Priority vector and consistency
Missing comparisons and group decisions
Extensions
Conclusions.
Innovación 6.0: el fin de la estrategia / Xavier Ferrás.
Innovación 6.0: el fin de la estrategia / Xavier Ferrás. - 1ª edición en esta
colección - Barcelona, España: Plataforma, 2010. - 197 páginas: ilustraciones. Plataforma Empresa. [658.514 / / F417i]
TEMAS:
ADMINISTRACIÓN DE INNOVACIONES TECNOLÓGICAS
APTITUD CREADORA EN LOS NEGOCIOS
INNOVACIONES TECNOLÓGICAS
ESTRATEGIA CORPORATIVA.
Models, methods, concepts & applications of the analytic hierarchy process
/ Thomas L. Saaty ; Luis G Vargas.
Models, methods, concepts & applications of the analytic hierarchy process /
Thomas L. Saaty ; Luis G Vargas. - 2th edition - New York : Springer, 2012. - xiii,
345 páginas : ilustraciones, gráficas - International series in operations research
& management science, v.175. . [658.403 / / S112m]
CONTENIDO:
Subjects--Topical Terms:
TOMA DE DECISIONES--Modelos matemáticos
CIENCIAS SOCIALES--Modelos matemáticos
ECONOMÍA--Modelos matemáticos
CIENCIAS POLÍTICAS--Modelos matemáticos
INVESTIGACIÓN OPERACIONAL ESTRATEGIA CORPORATIVA.
Negotiation / Roy J. Lewicki, David M. Saunders, Bruce Barry.
Negotiation / Roy J. Lewicki, David M. Saunders, Bruce Barry. - 7th edition. - New
York, NY : McGraw-Hill, 2015. - xvii, 685 páginas : ilustraciones, gráficas.
[658.4052 / / L583n]
CONTENIDO:
1.
2.
3.
4.
5.
The Nature of Negotiation
Strategy and Tactics of Distributive Bargaining
Strategy and Tactics of Integrative Negotiation
Negotiation: Strategy and Planning
Ethics in Negotiation.
Organizational behavior and management / John Ivancevich, Robert
Konopaske, Michael T. Matteson
Organizational behavior and management / John Ivancevich, Robert Konopaske,
Michael T. Matteson. - 10ma edition. - New York : McGraw-Hill Companies, Inc.,
2014. - xix, 650 páginas: ilustraciones a color, gráficas. [658.4 / / I912o]
CONTENIDO:







He field of organizational behavior
Introduction to organizational behavior
Understanding and managing individual behavior
Individual differences and work behavior
Perceptions, attributions, and emotions
Motivation
Job design, work, and motivation.
Strategic management : planning for domestic & global competition / John
A. Pearce II, Richard B. Robinson, Jr.
Strategic management : planning for domestic & global competition / John A.
Pearce II, Richard B. Robinson, Jr. - 14a. edition. - New York, NY : McGraw Hill
Education, 2015. - xxi, 450 páginas : ilustraciones, gráficas. [658.4012 / /
P314s]
CONTENIDO:
1.
2.
3.
4.
Strategic Management
Strategy Formulation
Strategy Implementation, Control, and Innovation
Cases SHORT CASES.
Theory and Applications of the Analytic Network Process : decision making
with benefits, opportunities, costs, and risks / Thomas L. Saaty.
Theory and Applications of the Analytic Network Process : decision making with
benefits, opportunities, costs, and risks / Thomas L. Saaty. - Pittsburgh : RWS
Publications, 2009. - xiv, 352 páginas : ilustraciones, gráficas. [658.403 / /
S112t]
CONTENIDO:
1. Decision making - the analytic hierarchy and network processes
(AHP/ANP)
2. Fundamentals of the analytic network process dependence and feedback
in decision making with a single network
3. Fundamentals of the analytic network process multiple networks with
benefits, opportunities, costs and risks.
4. Aplications.
ÁREA DE LITERATURA
Was Gabo an Irishman? : tales from Gabriel García Márquez´s
Colombia / Caroline Doherty de Novoa ... [y otros]
Was Gabo an Irishman? : tales from Gabriel García Márquez´s Colombia /
Caroline Doherty de Novoa ... [y otros] - 1a edición - s.l. : Papen Press, 2015.
- 247 páginas : ilustraciones, fotografías. [863.44 / / W269w]
TEMAS:
LITERATURA COLOMBIANA--Ensayos
LITERATOS COLOMBIANOS--Ensayos
REALISMO MÁGICO (LITERATURA)
ÁREA DE MATEMÁTICAS
Calculus / Tom M. Apostol.
Calculus / Tom M. Apostol. - 2a. edición - Waltham : Blaisdell Pub. Co. 1967-1969.
- 2 v. ; ilustraciones, gráficas. [517 / / A646c]
CONTENIDO:
1. One-variable calculus, with an introduction to linear algebra.
2. Multi-variable calculus and linear algebra, with applications to differential
equations and probability.
Functional data analysis with R and MATLAB / James Ramsay, Giles Hooker,
Spencer Graves.
Functional data analysis with R and MATLAB / James Ramsay, Giles Hooker,
Spencer Graves. - New York : Springer, 2015. - 207 páginas ; ilustraciones,
gráficas. [519.5 / / R148f]
CONTENIDO:
1.
2.
3.
4.
5.
6.
Introduction to functional data analysis
Essential comparisons of the matlab and R languages
How to specify basis systems for building functions
How to build functional data objects
Smoothing: computing curves from noisy data
Descriptions of functional data
Probability, random variables, and stochastic processes / Athanasios
Papoulis, S. Unnikrishna Pillai.
Probability, random variables, and stochastic processes / Athanasios Papoulis, S.
Unnikrishna Pillai. - 4th ed. - Boston: McGraw-Hill, 2002. - x, 852 páginas :
ilustraciones, gráficas. [519.5 / / P198p]
CONTENIDO:
1. Probability and random variables
2. Stochastic processes
Calculus and its applications / Marvin L. Bittinger, David J. Ellenbogen ; Scott
A. Surgent.
Calculus and its applications / Marvin L. Bittinger, David J. Ellenbogen ; Scott A.
Surgent. - 11a. edición - Boston : Pearson, 2016. - xvi, 603 páginas : ilustraciones,
gráficas. [515 / / B548c]
CONTENIDO:
1.
2.
3.
4.
5.
6.
Differentiation
Applications of differentiation
Exponential and logarithmic functions
Integration
Applications of integration
Functions of several variables.
Calculus & its applications / Larry Joel Goldstein ... [y otros.]
Calculus & its applications / Larry Joel Goldstein ... [y otros.] - Boston : Pearson
Education, 2014. - xvi, 591 páginas : ilustraciones, gráficas. [515 / / B548c]
CONTENIDO:
1. The Derivative
2. Applications of the Derivative.
3. Techniques of Differentiation
4. The Exponential and Natural Logarithm Functions
5. Applications of the Exponential and Natural Logarithm Functions
6. The Definite Integral
7. Functions of Several Variables
8. The Trigonometric Functions
9. Techniques of Integration
10. Differential Equations.
ÁREA DE MERCADEO
Integrated marketing communication : creative strategy from idea to
implementation / Robyn Blakeman.
Integrated marketing communication : creative strategy from idea to
implementation / Robyn Blakeman. - Second Edition. - Lanham : Rowman &
Littlefield, 2015. - xii, 323 páginas ; ilustraciones, gráficas. [658.827 / / B583i]
CONTENIDO:









Introduction –
Integrated marketing communication –
Imc marketing plans –
Branding and positioning –
Creative briefs –
The creative process –
Copywriting –
Campaigns –
Public relations
Sticky branding: 12.5 principles to stand out, attract customers, and grow
an incredible brand / Jeremy Miller
Sticky branding: 12.5 principles to stand out, attract customers, and grow an
incredible brand / Jeremy Miller. - Toronto: Dundurn Press, 2015. - 213 páginas :
illustrations. [658.827 / / M612s]
CONTENIDO:
Part 1: Position to win
Part 2: Authentic differentiation
Part 3: Punch outside your weight class. Principle
Part 4: Over commit, over deliver.
Strategic integrated marketing communications / Larry Percy.
Strategic integrated marketing communications / Larry Percy. - 2a. edición Abingdon, Oxon : Routledge, 2014. - xiv, 320 páginas : illustraciones. [658.802 / /
P412s]
CONTENIDO:
1.
2.
3.
4.
Introduction of IMC
Components of IMC
OMC messages
The IMC plan.
The IMC handbook : readings & cases in integrated marketing
communications / editores J. Steven Kelly, Susan K. Jones.
The IMC handbook : readings & cases in integrated marketing communications /
editores J. Steven Kelly, Susan K. Jones. - 3ra. edición - [Chicago] : Racom
Communications, 2015. - x, 509 páginas. [658.802 / / H191t]
CONTENIDO:
1. Readings
2. Cases
Competitive marketing : a strategic approach / John O'Shaughnessy.
Competitive marketing : a strategic approach / John O'Shaughnessy. - Abingdon,
Oxon : Routledge, 2015. - xiii, 749 páginas : ilustraciones, gráficas. - Routledge
Library editions., Marketing volume 16. [658.872 / / O741c]
CONTENIDO:
Parte 1: Marketing y Planificación de Marketing
Parte 2: Los compradores, Mercados y Competencia
Parte 3: Marketing Intelligence.
Parte 4: Marketing Mix Elementos de Gestión
Parte 5: Estrategias de implementación y la Organización para el Cambio.
Understanding digital marketing : marketing strategies for engaging the
digital generation / Damian Ryan.
Understanding digital marketing : marketing strategies for engaging the digital
generation / Damian Ryan. - Third edition. - Philadelphia, PA : Kogan Page, 2014. xx, 409 pages : ilustraciones, gráficas, fotografías. [658.872 / / R952u]
CONTENIDO:
1. So... You want to go digital?
2. @first... think!
3. Then build your channel
4. Is it working? ; 5.
5. Are customers finding you?
6. Understanding social media
7. Understanding e-mail marketing
8. Understanding mobile marketing
9. Understanding performance marketing
10. Understanding online public relations.
Essentials of marketing : a marketing strategy planning approach / William
D. Perreault, Jr., Carolina, Joseph P. Cannon, E. Jerome McCarthy.
Essentials of marketing : a marketing strategy planning approach / William D.
Perreault, Jr., Carolina, Joseph P. Cannon, E. Jerome McCarthy. - 14th Edition. New York : McGraw-Hill Education, 2015.- xliii, 717 páginas : ilustraciones,
gráficas, fotografías. [658.8 / / P426e]
TEMAS:
MERCADEO
ESTRATEGIAS DE MERCADEO
PLANEACIÓN ESTRATÉGICA--Administración
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ;
traductores María Jesús Herrero Díaz, Nora Natalia Martínez Suárez.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ; traductores
María Jesús Herrero Díaz, Nora Natalia Martínez Suárez. - 11a. edición - México :
McGraw-Hill, 2003-2014. - xxxvi, 714 páginas : ilustraciones, gráficas, fotografías.
[658.8 / / K374m1]
CONTENIDO:
1.
2.
3.
4.
5.
Inicio del proceso de marketing
Percepción de los compradores y los mercados
Aprovechamiento de las oportunidades de marketing
Satisfacción de las oportunidades del marketing.
Administración del proceso de marketing Understanding online public
relations.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 12th edition New York, NY : McGraw-Hill, 2015. - xliv, 740 páginas : ilustraciones, gráficas,
fotografías. [658.8 / / K374m1]
CONTENIDO:
1.
2.
3.
4.
5.
Initiating the marketing process
Understanding buyers and markets
Targeting marketing opportunities
Satisfying marketing opportunities
Managing the marketing process.
Marketing management: a relationship approach / Svend Hollensen.
Marketing management: a relationship approach / Svend Hollensen. - Third
edition. - England: Pearson, 2015. - xxxv, 683 páginas : ilustraciones, gráficas
[658.8 / / H722m]
CONTENIDO:
1.
2.
3.
4.
5.
6.
7.
Introduction
Identification of the firm’s core competences
Development of the firm’s competitive advantage
Customer behaviour
Competitor analysis and intelligence
Analysing relationships in the value chain.
SWOT analysis, strategic marketing planning and portfolio analysis.
Marketing management: knowledge and skills / J. Paul Peter, James H.
Donelly.
Marketing management: knowledge and skills / J. Paul Peter, James H. Donelly. New York, NY : McGraw-Hill Irwin, 2013. - xvii, 796 páginas : ilustraciones,
gráficas. [658.8 / / P441m]
CONTENIDO:
1.
2.
3.
4.
5.
6.
Essentials of marketing
Analysing marketing problems and cases
Financial analysis for marketing decisions
Marketing management cases
Strategic marketing cases
Developing marketing plans.
Marketing strategy and management / Michael J. Baker.
Marketing strategy and management / Michael J. Baker. - 5a edición - Londres :
MacMillan Press, 2014 - 542 p. [658.8 / / B168m]
CONTENIDO:
MERCADEO
VENTAS--Dirección y administración.
INVESTIGACIÓN DE MERCADEO
Marketing management / Greg W. Marshall, Mark W. Johnston.
Marketing management / Greg W. Marshall, Mark W. Johnston. - 2a. edition. - New
York : McGraw-Hill Education, 2015. - xxvi, 504 páginas : ilustraciones a color,
gráficas, fotografías. [658.8 / / M355m]
CONTENIDO:
1.
2.
3.
4.
5.
6.
Discover Marketing Management
Use Information to Drive Marketing Decisions
Develop the Value Offering - The Product Experience
Price and Deliver the Value Offering
Communicate the Value Offering to Customers
Bring It All Together - Global and Performance Dimensions.
New products management / Merle Crawford, Anthony Di Benedetto.
New products management / Merle Crawford, Anthony Di Benedetto. - 11a.
edición - New York, NY : McGraw-Hill Education, 2015. - xx, 588 pages :
illustrations ; 24 cm [658.575 / / C856n]
CONTENIDO:
1. Los elementos Estratégico de Desarrollo de Producto
2. Los nuevos productos de procesos
3. Oportunidad Identificación y Selección: Planificación Estratégica para
Nuevos Productos
4. La creatividad y el concepto del producto
5. Encontrar y Solución de problemas de los clientes
6. Atributo Analítica Enfoques: Introducción y Cartografía Perceptual
Small business marketing management / Ian Chaston
Small business marketing management / Ian Chaston - 2nd edition. - Basingstoke:
Palgrave Macmillan, 2014. - ix, 275 páginas : ilustraciones [658.8 / / C389s]
CONTENIDO:










Philosophy and process
Assessing and processing information
Risk assessment ; Internal competence
Market positioning ; Marketing planning
Innovation; Promotion
Social media ; Pricing and distribution
Information management.
Service marketing
International marketing
Difficult futures
Principia mathematica decernendi = mathematical principles of decision
making : generalization of the analytic network process to neural firing
and synthesis / Thomas L. Saaty
Principia mathematica decernendi = mathematical principles of decision making:
generalization of the analytic network process to neural firing and synthesis /
Mathematical principles of decision making Thomas L. Saaty. - Pittsburgh, Pa. :
RWS Publications, 2010. - xxviii, 531 páginas : ilustraciones, gráficas. [658.403 /
/ S112p]
CONTENIDO:
1. Discrete judgments: how we develop them
2. Structures in decision making : on the subjective geometry of hierarchies
and networks
3. Synthesis in hierarchies and in single and multiple networks with
benefits, opportunities, costs and risks
4. Group decision making, validation and multi-decision decision making
5. Uncertainty and time dependence of judgments and replies to criticisms
of the AHP
ÁREA DE TECNOLOGÍA
Excel 2013 en profundidad / María Pérez Marqués
Excel 2013 en profundidad / María Pérez Marqués - México: Alfaomega, 2013. 353 páginas; ilustraciones, gráficas [005.329 / / P415e]
CONTENIDO:
1.
2.
3.
4.
5.
6.
7.
Instalación, inicio y entorno de Excel 2013
Novedades en Excel 2013
Administración de hojas de cálculo y libros. Gestión en la nube
Fórmulas y funciones en Excel 2013
Funciones para matemáticas e ingeniería en Excel 2013
Gráficos 2D y 3D en Excel 2013
Funciones de Excel para estadística.
EXCEL para investigadores: Aplicaciones Prácticas / Microsoft Office Excel
2007 / Rosa María Guilleumas García, Hernán Gil Ramirez.
EXCEL para investigadores: Aplicaciones Prácticas / Microsoft Office Excel 2007 /
Rosa María Guilleumas García, Hernán Gil Ramirez. - 1a. edición - Pereira:
Universidad Tecnológica de Pereira, 2010. - 209 paginas ilustraciones, gráficas
[005.3 / / G945e]
CONTENIDO:
1.
2.
3.
4.
5.
Conceptos básicos de excel
Herramientas para gestión de la infiormación
Recolección de datos
Análisis de datos
Otras aplicaciones.
Macros. Arrancar con todo el poder. Excel 2013 / J. Mauricio Flores.
Macros. Arrancar con todo el poder. Excel 2013 / J. Mauricio Flores. - 1a. edición Mexico : Alfaomega, 2013. - xii, 284 páginas ; ilustaciones, gráficas. [005.329 / /
F663m]
CONTENIDO:
1. Lo nuevo de microsoft excel 2013
2. Bases de datos
3. Fórmulas y funciones
4. Manejar la base de datos
5. Nombres del rango
6. Reportes dinámicos usando bases de datos
7. Gráficas
8. Funciones de bases de datos
9. Validación de celdas
10. Nombres de rango dinámicos
Sistemas complejos: perspectivas de una teoría general / Germán A. de la
Reza.
Sistemas complejos: perspectivas de una teoría general / Germán A. de la Reza. 1a. edición - Rubí, Barcelona México [D.F.] ; Anthropos ; Universidad Autónoma
Metropolitana, Azcapotzalco, 2010. - 175 páginas - Nueva ciencia 15. [003.7 / /
R339s]
TEMAS:
ANÁLISIS DE SISTEMAS--Modelos matemáticos
TEORÍA DE SISTEMAS--Modelos matemáticos
FILOSOFÍA DE LA CIENCIA.
ÁREA DE SOCIALES
Colombia a comedy of errors / Victoria Kellaway, Sergio J. Lievano.
Colombia a comedy of errors / Victoria Kellaway, Sergio J. Lievano. - Bogotá: Zetta
Comunicadores, 2014. - 152 páginas: ilustraciones a color [301.633 / / K288c]
CONTENIDO:




Identy ; Colombians
Culture
Colombianomics
Justice.
ÁREA DE COREA
Colombia y Corea del sur: hacia una asociación estratégica de cooperación /
editores Edgar Vieira Posada, Adriana Roldán Pérez.
Colombia y Corea del sur: hacia una asociación estratégica de cooperación /
editores Edgar Vieira Posada, Adriana Roldán Pérez. - Bogotá: Colegio de Estudios
Superiores de Administración - CESA, 2015. - 332 páginas: ilustraciones, gráficas.
[KP 382.9 / / C717c]
CONTENIDO:
1. Cambios y desarrollo de las relaciones bilaterales entre Corea y Colombia
durante medio siglo / Choo Jong Youn
2. De la pobreza a la cima de la economía de la innovación. La cultura
empresarial coreana / Natalia Ruiz Morato
3. Entre tradición social y la modernidad virtual : perfiles de mercado en
Corea del Sur / Bejamín Creutzfeldt
4. Características de los mega acuerdos del Pacífico en el relacionamiento
entre Colombia y Corea del Sur / Edgar Vieira Posada
5. Los tratados de libre comercio entre Corea del sur y América Latina:
análisis comprativo / Camilo Pérez Restrepo y Adriana Roldán Pérez
Die politik der volksrepublik China in Lateinamerika von 1990 bis 2010:
Strategische Kooperationen und wachsende Konkurrenz / Vera Philipps
Die politik der volksrepublik China in Lateinamerika von 1990 bis 2010 :
Strategische Kooperationen und wachsende Konkurrenz / Vera Philipps. Frankfurt am Main : Lang, Peter Frankfurt, 2014. - 153 páginas : ilustraciones,
gráficas. - Europäische Hochschulschriften - Reihe XXXI 624. [CP 320 / /
P539d]
CONTENIDO:
CHINA--Relaciones exteriores--América Latina
AMÉRICA LATINA--Relaciones exteriores--China
CHINA--Política y gobierno.
AMÉRICA LATINA--Política y gobierno--1948-
Hablan los chinos: historias reales para entender a la futura potencia del
mundo / Ana Fuentes
Hablan los chinos: historias reales para entender a la futura potencia del mundo /
Ana Fuentes. - 1a ed. - Madrid: Aguilar, 2012. - 228 páginas [CP 320 / / P539d]
CONTENIDO:
CHINA--Política y gobierno--2002CHINA--Situación social.
Japan : understanding & dealing with the new Japanese way of doing business!
/ Boye Lafayette De Mente.
Japan : understanding & dealing with the new Japanese way of doing business! /
Boye Lafayette De Mente. - [s.l.] : Phoenix Books, 2012. - x, 197 páginas [JN 174.4 /
/ M528j]
CONTENIDO:
1. The changing face
2. The foundations of japan's business culture.
Japanese hiragana & katakana for beginners : the method that's helped
thousands in the U.S. and Japan learn Japanese successfully / Timothy G Stout;
Alexis Cowan.
Japanese hiragana & katakana for beginners: the method that's helped thousands in
the U.S. and Japan learn Japanese successfully / Timothy G Stout; Alexis Cowan. Tokyo, Japan ; Rutland, Vermont : Tuttle Publishing, 2011. - 192 páginas :
ilustraciones; Incluye 1 CD ROM [JN 174.4 / / M528j]
CONTENIDO:
1.
2.
3.
4.
5.
6.
The Basic 46 Hiragana Characters; Reading
Hiragana Usage Rules
Reading and Writing Practice
The Basic 46 Katakana CharactersReading
Katakana Usage Rules
Reading and Writing Practice.
Mente zen, mente de principiante / Shunryu Suzuki ; editor Trudy Dixon ;
traducción Miguel Iribarren.
Mente zen, mente de principiante / Shunryu Suzuki ; editor Trudy Dixon ;
traducción Miguel Iribarren. - Boston : Shambhala español, 2015. - xxi, 163 páginas:
ilustraciones [PF 294.329 / / S999m]
CONTENIDO:
1. Práctica correcta
2. Actitud correcta
3. Entendimiento correcto.
Shutting out the sun : how Japan created its own lost generation / Michael
Zielenziger
Shutting out the sun : how Japan created its own lost generation / Michael
Zielenziger. - New York : Vintage Books, 2006. - x, 340 páginas [JG 305.800952 / /
Z633s]
CONTENIDO:
1. Introduction: An adjustment disorder.
2. "An arrow pointed deep inside me"
3. Broken apart from others.
4. A long tunnel.
5. Personalities "front" and "back"
6. Three Japanese "lunatics"
7. Careening off course.
8. The iron triangle of the psyche.
9. The cult of the brand.
10. Womb strike.
11. Marriage in a homosexual society.
The mind of the strategist : the art of japanese business / Kenichi Ohmae.
The mind of the strategist : the art of japanese business / Kenichi Ohmae. - New
York : McGraw-Hill, 1982. - xiii, 283 páginas : ilustraciones, gráficas. [JN 658.4012
/ / O451m]
CONTENIDO:











The Art of Strategic Thinking
Analysis: The Starting Point
Four Routes to Strategic Advantage
Focusing on Key Factors
Building on Relative Superiority
Pursuing Aggressive Initiatives
Exploiting Strategic Degrees of Freedom
The Secret of Strategic Vision
Building Successful Strategies
The Strategic Triangle
Customer-Based Strategies
Wabi-sabi for artists, designers, poets & philosophers / Leonard Koren.
Wabi-sabi for artists, designers, poets & philosophers / Leonard Koren. - Berkeley,
Calif.: Stone Bridge Press, 1994 - 2008 - 94 páginas : ilustraciones, fotografías. [JF
111.850952 / K841w]
CONTENIDO:












Historical and other considerations
A history of obfuscation
A provisional definition
A comparison with modernism
A brief history
The Wabi-Sabi universe
Chart
The metaphysical basis of Wabi-Sabi
Wabi-Sabi spiritual values
The Wabi-Sabi state of mind
Wabi-Sabi moral precepts
The material qualities of Wabi-Sabi.
Philosophie in Lateinamerika : Grundzüge ihrer Entwicklung / Heinz
Krumpel.
Philosophie in Lateinamerika : Grundzüge ihrer Entwicklung / Heinz Krumpel. Zweite Auflage. - Frankfurt am Main : Peter Lang, 2011. - xii, 390 páginas. [199.8
/ / K785p]
CONTENIDO:
FILOSOFÍA LATINOAMERICANA—Historia
FILOSOFÍA
ÁREA DE PRODUCCIÓN Y CALIDAD
Operations management / William J. Stevenson.
Operations management / William J. Stevenson. - 12th edition - Estados Unidos
de América: McGraw-Hill, 2015 - xxxiv, 901 páginas: ilustraciones, gráficas,
fotografías. [658.5 / / S847o1]
CONTENIDO:
1.
2.
3.
4.
5.
Introduction to Operations Management
Competitiveness, Strategy, and Productivity
Forecasting
Product and Service Design Supplement: Reliability
Strategic Capacity Planning for Products and Services Supplement:
Decision Theory
6. Process Selection and Facilities Layout
7. Work Design and Measurement Supplement: Learning Curves
8. Location Planning and Analysis Supplement: The Transportation Model
9. Management of Quality
10. Quality Control Supplement: Acceptance Sampling

novedades bibliográficas julio – agosto 2015

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