tariefbrochure 2014 brochure tarifs 2014 rates leaflet 2014

TARIEFBROCHURE 2014
BROCHURE TARIFS 2014
#7-8 -JULI-AUGUSTUS 2013
Weekendje
bed & bikes
K
Normandië
Impressionisme aan het water
Eropuit
Zomerse uitstapjes dichtbij
ust
n
va
an
eP
tD
e to
ijd
ks
Ko
a
Extderl- en
ne
gië
wan es in Bel
ch
fietsfi
001 0713-3497.indd 13
maandblad van de kwb
jaargang 66 | september 2013
Patagonian dreams
Langs sporen van de Groote Oorlog
1000 km langs het IJzeren Gordijn
Ploeteren in de Beaufortain
Fietsvakantie in eigen land
Proeven van Schotland
6
12
Streek-GR Uilenspiegel • GTA • Verdun • Roemenië • Close up GR en LF
2013 • 6
9 771379 018132
12/06/13 14:12
330820_OpWeg_2013_6.indd 1
CONTACT
Bert van Uytsel
Manager Leden & Marketing
T + 32 (0)496 59 87 55
bert.vanuytsel@pasar.be
Jill Vliegen
Manager Advertising
T + 32 (0)478 94 32 56
jill.vliegen@pasar.be
Marijke De Medts
Administratie Leden & Marketing
T + 32 (0)2 246 36 49
Marijke.demedts@pasar.be
Haachtsesteenweg 579, 1030 Brussel
Fax: + 32 (0)2 246 36 69
BTW BE0410.130.351
www.pasar.be/advertising
Gezond
op school
afgiftekantoor: 3200 aarschot 1 - Maandblad, verschijnt niet in augustus - p106332
Fietsen in het spoor
van de Tour de France
Limburg
raak
Magazine voor Wandelaars & Fietsers
TijdschrifTen
ToelaTing - gesloTen Verpakking
3200 aarschoT 1 - Bc 1145
AFGIFTEKANTOOR GENT X
Corsica
BELGIE(N) - BELGIQUE
Retouradres: Grote Routepaden vzw, Beatrijslaan 72, 2050 Antwerpen - Afgiftekantoor Gent X - Erkenning: P 309099 - Tweemaandelijks December 2013 - januari 2014 - 4,90 €
magazine voor je vrije tijd
PB- PP B- 21170
Foto John Amis - UGA College of AG
RATES LEAFLET 2014
18/11/13 13:23
Gezonde leefstijl
18
Van Kessel-Lo
tot Peru
28
De race naar
goedkoop voedsel
PASAR-MEDIA
PASAR-MEDIA:
4 MEMBER MAGAZINES
Scope of 180.000 families/exclusive readers -
with little or no duplications (merely 3% between Pasar & Femma)
Pasar Total (Nett) Pasar + Femma
FemmaRaakOp Weg Circulation 2012
38.738
77.750
55.000
7.500
178.988116.488
Total Distribution 2012
37.346
75.587
55.000
7.500
175.433112.933
LLP CIM 12-13 (Paper)
126.400
112.700
niet CIM gecontroleerd
-224.500
Total Readers CIM 12-13
217.700
147.900
niet CIM gecontroleerd
-338.800
€ 2.650 € 3.200 Cost 1/1PQ 2014
€ 2.250 € 8.900 € 800 € 5.850
ADVERTISEMENT RATES 2014
all titles combined: 180.000 copies to active members!
Size
Pasar FemmaRaak Op Weg TOTAAL
2/1 page € 4.700 € 6.400 € 4.200 € 1.500 € 16.800
1/1 page
€ 2.650 € 3.200 € 2.250 € 800 € 8.900
1/2 page
€ 1.850 € 2.000 € 1.300 € 550 € 5.700
1/4 page
€ 1.050 € 1.200
€ 850 € 350 € 3.450
Femma only for advertisers in tourism
Rates are excl. 21% VAT. For the general sales conditions, please check www.pasar.be/advertising
Combination PACKAGES:
S (with ¼ pQ advertisements) – M
(with ½ pQ advertisements)
RATES LEAFLET Pasar Media 2014
L (with 1/1 pQ advertisements)
PACKAGE ACTIVE
(outdoor, walking, cycling & camping)
- Advertisement in Pasar magazine (40.000 copies)
- Advertisement in Op Weg magazine (7.500 copies)
- Offer in Pasar e-letter Walking & Cycling (27.500 copies)
- Offer in Grote Routepaden e-letter (10.000 copies)
- 1 month banner on www.pasar.be/wandelen and/or
www.pasar.be/fietsen
- 1 month banner on www.groteroutepaden.be
PACKAGES CULTURE & NATURE
- Advertisement in Raak Magazine (55.000 copies)
- Advertisement in Femma magazine (80.000 copies)
- Offer in e-letter to kwb members (16.000 copies)
- 1 month IMU on www.kwb.be
- 1 month skyscraper on www.femma.be
s Normal price ACTIVE = € 4.570
Package price ACTIVE = € 3.650
M Normal price ACTIVE
Package price ACTIVE
22
–
L Normal price ACTIVE
Package price ACTIVE
s Normal price CULTURE = € 3.300
Package price CULTURE = € 2.970
= € 4.400
M Normal price CULTURE = € 4.450
Package price CULTURE = € 3.895
= € 6.620
= € 5.570
= € 5.150
L Normal price CULTURE = € 6.700
Package price CULTURE = € 5.695
PASAR
Who reads Pasar? (source CIM ’12-‘13)
x
Pasarmagazine informs readers through travel reports, cycling and walking trails,
camping trips and technical information for camping lovers, family holidays, …
both in Belgium and abroad.
afgiftekantoor gent
magazine voor je vr
ije tijd
Pasar non-profit organization (formerly known as Vakantiegenoegens) is a social,
cultural & tourist association which wants to motivate as many people as possible
and offer them opportunities to have the most valuable holiday and spare time.
Each year, Pasar organizes about 2.500 activities and travels and can count on
more than 150.000 participants per year. Pasar members are very active members
with a distinctive interest in travelling, walking, cycling and culture.
PASARMAGAZINE
#12-december
2013
Pasar
Aarschot
Parel van het
Hageland
Winterplezier
• 2 x skiën Fran
krijk
• Dichtbij op de
latten
M
Scandinavië
Betaalbaar kamp
eren
Tanger & Mekn
es
arokko
001 1213-4049.indd
met kinderen
neer
Aboniend(in)
een venr ga op
cruise
7
p. 36-3
6
Average distribution 2012: 38.738 copies
Total number of readers: 217.700
Readers each month: 126.400
Very loyal readers: 48%
48% women - 52% men
Age 45+: 79%
Professionally active: 48%
Upper & middle class
Rural
13/11/13 15:27
Publication dates Pasar 2014ADVERTISEMENT RATES Pasar 2014
Pasar
1
2
3
4
5
6
7 & 8
9
10
11
12
PublicationSpecials/pocket guidesSizeRate Pasar
23/12/2013
2/1 page € 4.700
27/01/2014
Pasar Camping Guide
1/1 page € 2.650
24/02/2014
1/2 page € 1.850
24/03/2014
Short Trip guide + special: Cruises 1/3 page € 1.350
28/04/2014
Special Cycling & Walking
1/4 page € 1.050
26/05/2014
Special: Holiday Guide
1/6 page € 750
23/06/2014
Short Trip guide 1/8 page € 650
25/08/2014
Cover 2
€ 3.300
29/09/2014
Special: Motorhome & Caravan 2015
Cover 3 € 3.050
27/10/2014
Short Trip guide
Cover 4
€ 3.600
24/11/2014
Pasar Camping Guide
- Reservations: 20th of the previous month
- Input advertisements: 10th of the month
SURCHARGES:
Vleugels voor je vrije tijd
dé wandel- en
-
-
-
-
Preferential lay-out with context or guaranteed of right-hand page: + 15%
Advertisements with reply card/voucher: + 15%
If Pasar-Media takes care of advertisement lay-out: € 75 lay-out costs
In case of cancellation less than 6 weeks prior to publication dates, additional costs
may be invoiced
- Non-sector related rate for Pasar, Raak and Op Weg: 20% discount on base
rates for the following sectors: car/motorcycles, pharmacy, banks and insurances
VOLUME DISCOUNTS:
- 2 + 3rd 50% discount
- 4 + 1 free of charge
- 7 + 2 free of charge
- 8 + 3 free of charge
fietsGIDS
2013
E-bike in
Land van Herve
O_01-32-W&F-3300.indd 1
Fiets- en
wandelcafés
Verrekijkers
Fietsen en wandelen
1
met Pasar
17/04/13 17:14
23
sizes pasar magazine
ADVERTISEMENT RATES SPECIALS
GROUP TRIPS, PASAR SHORT TRIP GUIDE
AND PASAR-INFO
2/1 page € 1.700
1/1 page
€ 900
1/2 page
€ 700
1/3 page
€ 600
1/4 page
€ 500
Cover 2 € 1.100
Cover 3
€ 1.000
Cover 4
€ 1.200
Target audience Special Group trips 2014-2015: responsibles for the organization
of group and association’s trips of all departments within the organizations of Pasar,
Femma, KWB and Okra. Circulation 6.500 copies – Publication end May 2014
Pasar Trip guide: Member advantages leaflet (A5 size) in Pasar Magazine April,
July/August and November. Circulation 40.000 copies
Pasar Info: Inspirational magazine for Pasar associates and volunteers,
groeps
with up-to-date themes, event schedule, latest news, tips for trips, …
uitstap-pen
– 3.000 copies
2013 • 2014
Sizes advertisements
Vleugels voor je vrije tijd
1/1 page
bleeding: 148 W x 210 H - non bleeding: 128 W x 190 H
1/2 page
landscape - bleeding: 148 W x 100 H - non bleeding: 128 W x 90 H
portrait - bleeding: 70 W x 210 H - non bleeding: 60 W x 190 H
1/3 page
landscape 128 W x 55 H
1/4 page
landscape 128 W x 40 H
portrait 60 B x 90 H
t r ipGIDS
natuur 2013
Delivery address at marijke.demedts@pasar.be
Korting bij
35 attracties
Voor het
hele gezin
1
Tripgids Natuur_Cover 3513.indd 1
12/06/13 17:11
RATES LEAFLET Pasar Media 2014
Sizes Pasar magazine
24
2/1 bleeding 446 W - 285 H
2/1 non bleeding 426 W - 265 H
1/1 bleeding 223 W - 285 H
1/1 non bleeding 203 W - 265 H
1/2 landscape bleeding 223 W - 141 H
1/2 landscape non bleeding 203 W - 131 H
1/2 portrait bleeding 110 W - 285 H
1/2 portrait non bleeding 100 W - 265 H
1/3 landscape 203 W - 86 H
1/4 portrait 100 W - 131 H
1/4 landscape 203 W - 64 H
Bleeding
+ 5mm bleed on all sides
1/6 landscape 203 W - 42 H
1/6 portrait 100 W - 86 H
1/8 portrait 100 W - 64 H
The advertisements are delivered by the client in digital format (certified hi-res pdf incl proofing).
Indesign CS5 for Macintosh with delivery of all fonts (no Truetypes) and all images in 300 dpi.
INPUT MATERIAL around the 10th of the month at nancy@gevaertgraphics.be
TECHNICAL SPECIFICATIONS POCKET GUIDES – on request.
We would like to receive a blank or example 4 weeks prior to publication. This way we can check if the insert or adhesive
card is fit for a correct execution.
Delivery address inserts and adhesive cards Pasar
Corelio Printing, attn. Evy De la Marche, Keerstraat 10, 9420 Erpe Mere
pasar packages
#9 -SEPTEMBER 2013
AFGIFTEKANTOOR GENT X
magazine voor je vrije tijd
COMBINATION PACKAGES:
Oostenrijk
Op ontdekking langs de Adlerweg
S
(with ¼ advertisement) – M (with ½ advertisement) – L (with 1/1 advertisement)
-
-
-
Advertisment in Pasarmagazine (40.000 copies)
Offer in Pasar e-newletter Tourisme & Recreation (16.000 copies)
1 month banner or skyscraper on www.pasar.be
Marseille
Culturele hoofdstad
Wandelen door de
S
Normal price PASAR = € 2.795
Package PASAR = € 2.375
Netevallei
S
outh Dakota
er
ktob
13 o osdag
nB
Ope et Pasar
m 18
camperreis
M Normal price PASAR = € 3.595
Package PASAR
= € 2.995
L
p.
001 0913-3715.indd 13
14/08/13 09:57
2013
Normal price PASAR = € 4.395
Package PASAR = € 3.600
kampeer
wijzer
Pasar
CAMPING
Reach the Pasar campers thanks to:
-
Advertisement in Pasar Camping Special (February, October, December)
-
Advertisement in Pasar magazine context Camping
-www.pasar.be/kamperen
-
www.pasar.be/koopwijzer – Purchase Guide (information platform for caravan,
motorhome and tent)
-
Pasar e-newsletter Camping
-
NEW: Weigh Action 26 April 2014 – each participant having his/her caravan or
motorhome weighed, receives an info package with flyers, magazines, coupons,
Camping advantages, …
Your message will be inserted in this Pasar Weigh Action-package!
COMBINATION PACKAGE
Pasar-Kampeerwijzer 2013-2924.indd 1
Vleugels CAMPING:
S
(with ¼ advertisement) – M (with ½ advertisement) – L (with 1/1 advertisement)
-
Advertisment in Pasarmagazine, context camping (40.000 copies)
-
Offer in Pasar e-newletter Camping (18.500 copies)
-
Flyer or gadget in Pasar Weigh Action- package (500)
S
Normal price PACKAGE CAMPING PACKAGE PASAR CAMPING = € 3.295
= € 2.795
M Normal price PACKAGE CAMPING PACKAGE PASAR CAMPING
= € 4.095
= € 3.395
L
= € 4.895
= € 3.950
Normal price PACKAGE CAMPING PACKAGE PASAR CAMPING
rije tijd
d
Kampeerkal
ender
01-53-3998.indd
1 month banner or skyscraper on www.pasar.be/kamperen of Koopwijzer
voor je v
kaémpeer
O_KampeerGids_
-
17/01/13 15:09
1
GIdS
Winterkamp
eren
Handige kam
peerapps
Koken op de
camping
15/11/13 09:26
25
CREATIVE FORMULAS
CREATIVE FORMULAS
Summer brochures in Pasar, Femma, Raak and Op Weg
The newest holiday brochures are combined in a neatly overview. The brochures appear in the 4 member magazines: Pasar, Femma,
Raak and Op Weg, together 180.000 copies!
Interested readers can request the brochures on www.pasar.be/zomerbrochures. After 2 and after 4 weeks, we send a first readymade excel file of interested readers. Pasar is not responsible for sending the brochures.
Material to be delivered: Cover image max 6 cm high jpg 300 dpi + text max 120 signs
Media cost for publication in the 4 member magazines: € 950
Publication end January/beginning February 2014
Pasar Contest
A contest is announced in Pasarmagazine (40.000 copies) and in Pasar’s e-letter (approx. 16.000 copies). Contestants can subscribe
on www.pasar.be/wedstrijd during 1 month. Pasar is in charge of the follow up of the contest and will afterwards communicate the
winner(s) and the e-mail addresses of all participants. The advertiser is responsible for sending the prizes or vouchers.
Maak nu kans op een
Belvilla vakantiebon
t.w.v. € 450.
Pasar wedstrijd
EXCHANGE value Size Media Cost Rates INPUT
Winters wit of
winters warm?
Of allebei?
1/2 page € 1.500
€ 250
text max. 750 signs, 2 images, logo
1/1 page
€ 2.000
€ 500
text max. 1.500 signs, 4 images, logo
2/1 page € 3.100
€ 1.000
text max. 3.000 signs, 6 images, logo
Een BELVILLA® met sauna
in de sneeuw!
Kijk alvast op www.belvilla.be en zoek naar jouw favoriete
winterwoning met of zonder sauna. Voor een weekendje weg
of langer. Ook chalets voor hele grote groepen. Wist je dat je
zelfs kan kiezen op aantal badkamers, afstand tot de skilift,
open haard en veel meer? Laat die winter maar komen!
Vraag: In hoeveel landen kan je
een winterchalet van Belvilla vinden?
Surf snel naar
www.pasar.be/wedstrijd
LEZERSAANBIEDING
Readers’ Offer: an exclusive offer for the readers of Pasar/Raak/Op Weg. Our services
ABSOLUTE WERELD TOPPER
Punto Y Seguido Calatayud DO Garnacha Vinas Viejas 2009
are in charge of lay-out based on the text and images delivered. Rates include lay-out for each title.
Profiteer nu!
€ 11,98
€ 5,99
Size
Nu gratis
.
thuisbezorgd
Pasar Raak Op Weg
1/1 page
€ 1.950 € 1.700
€ 650
1/2 page
€ 1.350
€ 1.000 € 450
“Bekroond met 91 Parkerpunten”
Schitterende Spaanse Grenache wijn, deze is door wijncriticus Robert Parker
ook nog eens met maar liefst 91 (van de 100) punten bekroond. De wijn is
donkerrood van kleur met iets paars in de rand. Uitbundige en aangename
geur van bessenfruit. Volle en intense smaak met indrukken van kersen,
bessen en specerijen. Elf maanden houtlagering zorgen voor subtiele
vanilletonen die in combinatie met de (hand geplukte) druiven zorgen
voor een schitterende afdronk. Deze week voor de sensationeel lage
introductieprijs van slechts 5,99! Dit kan alleen bij Wijnvoordeel!
Robert Parker
De Amerikaanse Robert Parker (Wine Advocate)
is de meest invloedrijke wijnjournalist ter wereld.
Hij kan als geen ander een wijn maken of breken.
Jaarlijks beoordeelt hij vele duizenden wijnen die
hij beoordeelt op een schaal van 100. Wijnen met 90 of meer punten
worden gerekend tot de absolute wereldtop.
Castillo de Maluenda
Deze gerenommeerde Bodega bevindt zich in Aragon, ten zuiden van Rioja.
Met enige regelmaat vallen deze wijnen in de prijzen en veel van haar wijnen
zijn bekroond met één of meerdere medailles. De beroemde wijncriticus
Robert Parker beloonde deze top wijn, de Punto Y Seguido. Castillo de
Maluenda heeft de beschikking over schitterende wijngaarden die zich ten
zuiden van Rioja bevinden. De echte schatkamer van deze Bodega beperkt
zich tot slechts enkele hectares waar we de wijngaarden vinden met 40-jaar
oude wijnstokken. Deze wijnstokken zorgen voor de meest schitterende,
volle en complexe wijnen met een uitzonderlijk fruitige smaak.
BESTEL VIA
www.wijnvoordeel.be/raak of bel 078 480 121
(ma. t/m vrij. 8.30 - 17.00 uur)
Of stuur deze bon in een >
voldoende gefrankeerde
envelop naar: Wijnvoordeel,
Ekkelgaarden 6a, 3500 Hasselt
RAAK BESTELBON
Ja, Ik bestel: .............. dozen à 6 flessen Punto Y Seguido Calatayud DO
Garnacha Vinas Viejas 2009 aan € 5,99 per fles.
Naam:
Straat:
wijnvoordeel.be
Postcode:
- Al 5 jaar de voordeligste
online wijnwinkel
Emailadres:
- Klanten beoordelen ons gemiddeld
met een 8,7
Tel.:
- Snelle levering binnen drie werkdagen
- Betaal pas na ontvangst van de wijnen
Nr:
Gemeente:
Geboortedatum:
Stuur deze bon in een voldoende gefrankeerde envelop naar:
Wijnvoordeel, Ekkelgaarden 6a, 3500 Hasselt
Betaling per factuur na levering. Gemakkelijk en zonder risico.
Publi-report/Advertorial: a mix of editorial and commercial. Our services are in charge of text revision,
final editing and lay-out based on the text and images delivered. This according to the look & feel of Pasar/Femma/Raak/Op Weg.
Rates include lay-out.
Size
Pasar FemmaRaak Op Weg TOTAL
1/1 page
€ 2.800
€ 3.400
€ 2.450
€ 1.000
€ 9.550
2/1 page € 4.900
€ 6.700
€ 4.500
€ 1.800
€ 17.900
more than 2 pages also possible – rates available on request
Inserts:
RATES LEAFLET Pasar Media 2014
send your flyer, leaflet or magazine with the magazine, stapled or under blister. As from 10.000 copies till
full circulation of 180.000 copies.
26
INSERTSMediakost/1.000ex
2 pages
€ 80
4 pages € 95
6 pages
€ 110
8 pages
€ 120
12 pages
€ 135
16 pages € 150
20 pages € 165
> 20 pages
On request
Fixed additional technical cost: € 18/1.000
Additional postal costs in case of loose insert: € 25/1.000
Full circulation: 180.000 copies
Regional partial circulation based on postal code groups,
available for Pasar
Femma and Raak: only fixed insert
Advertisement page with adhesive card: rate available on request
Specials and pocket guides
are made-to-measure
Rates available on request – per title or full circulation of 180.000 copies
Nazomeren in natuurlijk Limburg
Op stap langs de
Meetjeslandse Kreken
Nieuw wandelnetwerk strekt
zich uit over 260 km
Ontdek het
Nationaal Park
Hoge Kempen
Van 24 september tot en
met 28 oktober 2012
Wandelen
rangeractiviteiten
Gps-tochten
Fietsen
Geocaching
Vakantiepromoties
Bus:
pasar online
PASAR ONLINE
www.pasar.be and Pasar e-newsletters
www.pasar.be is a portal site for travels, recreation and spare time with an average of 45.000 unique visitors and 235.000 page
views per month (source: Google Analytics). Advertising can be done per section: Homepage – Walking – Cycling – Holiday
choice – Tourist information – Op Weg practical
NEW: www.pasar.be/koopwijzer Purchase Guide Camping – all novelties on the camping market are in scope. Caravan,
motorhome and tent, new models, special series, comparison tests, presentation of new products or a product in the spotlights.
This information booth is built as an addition to Pasarmagazine.
Pasar e-newsletters: Pasar sends 3 e-newsletters to a specific target audience. You can include your message in one of these
newsletters.
-
-
-
Tourism & Recreation: 11 x/year – general tourist information and practical tips for fun trips
Walking & cycling: 6 x/year – discover new cycling routes, nice walking trails, …
Camping: 10 x/year – all novelties and info for those who enjoy travelling with the tent, caravan or motorhome
Pasar Advertorial: Combination banner at www.pasar.be + Pasar e-newsletter + landing page to www.pasar.be/adverteerder
Material to be delivered for Pasar Advertorial at marijke.demedts@pasar.be:
Same input Pasar e-newsletter + banner size +
- Header picture/image: 633 wide x 200 high
- File format: jpg, gif or png
- Characters title: max 50 / characters text: max 3.200, text in word
Online size
Price/monthSizesInput material
Leader board
Banner top
Maxi skyscraper Medium skyscraper Small skyscraper Pasar e-newsletters
€ 1.600
€ 995
€ 995
€ 795
€ 595
W 957 x 100 H
W 468 x 60 H
W 160 x 600 H
W 160 x 240 H
W 160 x 120 H
File format: jpg, swf (max. 39 Kb)
or gif (animated & non-animated), hyperlink
Price/Publication*CirculationInput material
E-letter Tourism & Recreation
E-letter Walking & Cycling E-letter Camping Pasar Advertorial € 750
€ 1.350
€ 950
€ 2.000 16.000 ex 27.500 ex 18.500 ex
Size picture/image: 220 wide x 175 high
File format: jpg, gif or png
Characters title: max 50 / text max 500, text in Word
Hyperlink
* Rate depends on circulation – circulation increase and price increase possible during 2014
Input material Pasar Online: 2 weeks prior to publication at marijke.demedts@pasar.be (dates available on request).
If Pasar-Media takes care of the lay-out of the advertisement banner: € 150 per creation
leader board
Banner top
small
skyscraper
maxi
skyscraper
e-newsletter
27
op weg
Op Weg – Cycling and walking magazine
by Grote Routepaden
België-Belgique
P.B.-P.P.
9099 Gent X
BC21170
Grote Routepaden is a non-profit organization such as the French GR (Grande Randonnée),
which maintains long distance walking trails (3.680 km) with white and red signs and LF
cycling trails (1.500 km). ‘Op Weg’ is the best magazine with up-to-date cycling and walking
news, cycling and walking material and interviews with enthusiastic walkers and cyclists.
The main focus lies mainly in Belgium and our neighboring countries, but also in the outer
corners of Europe.
April– mei 2013
- Tweemaandelijks
den vzw, Beatrijsl
Nieuw: het Eisleck
Retouradres: Grote
Routepa
Only available in Dutch: bi-monthly (6x per year: February,
April, June, August, October and December)
Subscribers + loose sales in up-scale news stands
Trail
Hoe word ik bergw
andelaar?
2x Auvergne me
t de fiet
2x Normandië te s
voet
Iedereen flandrie
n
04
9 771379 018132
Catalonië • Ligur
Target audience: active walkers, cyclists, hikers,
backpackers and nature lovers
Fietsers
Gent X - Erkennin
g: P 309099
aan 72, 2050 Antwerp
en - Afgiftekantoor
Who reads Op Weg?
Current circulation: 7.500 copies
Wandelaars &
- 4,90 €
Magazine voor
ië • Oman • Close
up GR en LF
2013 • 2
Publication dates Op Weg 2014ADVERTISEMENT RATES Op Weg 2014
1
3/02/2014
2
1/04/2014
3
2/06/2014
4
18/07/2014
5
1/10/2014
6
1/12/2014
-Reservations:10th of the previous month
- Input advertisements: 1st of the month
2/1 page 1/1 page
1/2 page
1/3 page
1/4 page
Cover 2
Cover 3 Cover 4
€ 1.500
€ 800
€ 550
€ 450
€ 350
€ 1.000
€ 950
€ 1.100
GROTE ROUTEPADEN ONLINE
www.groteroutepaden.be is the best site for those who want to know all about walking and cycling long distances in Flanders
and abroad, met dynamic Google map, web shop, recent gps tracks…
Average 16.000 unique visitors per month
Average 150.000 page views per month
Average 6,17 page views/visit
Average visit duration 03:30
New visitors: 62%
Grote Routepaden e-newsletter: Each month, GR sends an e-newsletter to approx. 10.000 subscribed readers, with plenty of
cycling and walking news. Average opening rate 40% and click through rate 15%
RATES LEAFLET Pasar Media 2014
Online Size 28
Banner top
Maxi skyscraper Medium skyscraper GR Advertorial Price/monthSizesInput material
€ 375 € 350 € 275 € 375
W 468 x 60 H
W 160 x 600 H
W 160 x 240 H
W 250 x 300 H File formats: jpg, swf (max. 39 Kb)
hyperlink
GR e-newsletter Price/Publication*Circulation
Finished banner: 600 W x 200 H (jpg)
E-letter € 450 10.000 copies Picture 185 W x 120 to 150 H in jpg + text: Characters title =
max 50 / Characters text = max 600 (text in Word)
Hyperlink
Material to be delivered at nieuwsbrief@groteroutepaden.be (dates on request)
* Rate depends on circulation – circulation increase and price increase possible during 2014
raak
Raak – Family magazine by kwb
Kwb (Christian Employer’s Association) is a family organization with 89.000 members. These
members are locally organized in 750 kwb groups. Together these groups organize over
13.000 activities per year: culture, sports, education, gastronomy, social action, community
building… Raak magazine is assembled on monthly basis with a focus on a specific and up-todate theme.
raak
verschijnt niet
in augustus
- p106332
maandblad van
de kwb
jaargang 66 |
oktober 2013
1 - Maandblad,
Who reads Raak?
afgiftekantoor:
3200 aarschot
Current circulation 55.000 copies
Sport voor
iedereen
TijdschrifTen
ToelaTing
- gesloTen
Verpak
3200 aarsch
oT 1 - Bc 1145 king
Dutch only – 11 editions per year
66% men - 34% women
Yearly growth of approx. 3.000 members of
which 50% is younger than 45y.
9
Age -45y: 25 % / +45y: 75%
Sport in de
gevangenis
Target audience: active families
19
Spelen in
het park
28
Toplonen
Publication dates Raak 2014ADVERTISEMENT RATES Raak 2014
1
27/12/2013
2
24/01/2014
3
27/02/2014
4
28/03/2014
5
25/04/2014
6 30/05/2014
7 & 827/06/2014
927/08/2014
1026/09/2014
1127/10/2014
1227/11/2014
2/1 page 1/1 page
1/2 page
1/4 page
Cover 3
-
-
€ 4.200
€ 2.250
€ 1.300
€ 850
€ 2.250
Reservations: 10th of the previous month
Input advertisements: 1st of the month
KWB ONLINE
www.kwb.be and kwb e-newsletters
The kwb website is the focus point for all online communication with (board) members.
Kwb sends 5 digital mailings per year, more specific about member advantages. These 5 include both general mailings
and specific mailings on target audience level. Average opening rate = 50%
Online Size
Price/monthSizes
IMU
kwb e-newsletters € 300
W 180 x 175 H
Price/Publication*Circulation
To board members (for group trips)
To members – multiple suppliers
exclusive mailing to members**
€ 250 € 350 € 1.500 4.000 copies
16.000 copies
16.000 copies
Publication
Maandelijks
4 x/jaar
op aanvraag
* Rate depends on circulation – circulation increase and price increase possible during 2014
** kwb reserves the right to whether or not accept an exclusive mailing
Material to deliver kwb e-newsletter at steven.buelens@kwb.be (dates on request)
- Size picture/image: 220 wide x 175 high
- File format: jpg, gif or png
- Characters title: max 50 / characters text: max 600, text in word
-Hyperlink
29
femma
Femma – Women’s magazine by Femma
(Only for advertisers in tourism)
Femma is an organization with approx. 65.000 members in Flanders and Brussels. Femma
has over 800 departments which organize thousands of activities each year. Femma is sent
by monthly postal mail to all Femma members and informs readers on women’s’ interests:
health, relationships, family, social themes, creative, garden and dining. Femma members
love to go out, often travel and are interested in nature and culture.
Who reads Femma? Statistics CIM ’12-’13
Average distribution 2012: 77.750 copies
Dutch only – 10 editions per jaar
Total number of readers: 147.900
Readers each month: 112.700
Very loyal readers: 61%
Target audience women 35+: 90%
Professionally active : 40%
Publication dates Femma 2014ADVERTISEMENT RATES Femma 2014
1
31/12/2013
2
30/01/2014
3
28/02/2014
4
31/03/2014
5
2/05/2014
6, 7, 8
13/06/2014
9
2/09/2014
1030/09/2014
1131/10/2014
121/12/2014
2/1 page 1/1 page
1/2 page
1/3 page
1/4 page
Cover 2
Cover 4
-
-
Reservations: 10th of the previous month
Input advertisements: 1st of the month
www.femma.be
10.000 unique visitors per month
RATES LEAFLET Pasar Media 2014
Online Size 30
€ 6.400
€ 3.200
€ 2.000
€ 1.460
€ 1.200
€ 4.000
€ 4.800
Price/monthSizes
Leaderboard
€ 800
W 728 x 90 H
Skyscraper
€ 600
W 120 x 600 H
sizes
Sizes Op Weg, raak en femma
Op Weg: 2/1 bleeding 420 W - 297 H
2/1 non bleeding 385 W - 260 H
Op Weg: 1/1 bleeding 210 W - 297 H
1/1 non bleeding 175 W - 260 H
Raak:
Raak:
2/1 bleeding 390 W - 273 H
1/1 bleeding 195 W - 273 H
Femma: 2/1 bleeding 414 W - 282 H
2/1 non bleeding 374 W - 242 H
Femma: 1/1 bleeding 207 W - 282 H
1/1 non bleeding 167 W - 242 H
Op Weg: 1/2 landscape bleeding 210 W - 145 H
1/2 landscape non bleeding 175 W - 128 H
1/2 portrait bleeding 105 W - 297 H
1/2 portrait non bleeding 85 W - 260 H
Op Weg: 1/3 landscape 175 W - 85 H
1/4 landscape 175 W - 62 H
1/4 portrait 85 W - 128 H
Raak:
1/2 landscape bleeding 195 W - 136,5 H
1/2 portrait bleeding 97,5 W - 273 H
Femma: 1/3 portrait 49 W - 242 H
1/4 portrait 83 W - 121 H
Femma:
1/2 landscape bleeding 207 W - 141 H
1/2 landscape non bleeding 167 W - 121 H
1/2 portrait bleeding 103 W - 282 H
1/2 portrait non bleeding 83 W - 242 H
Raak:
1/4 portrait 97,5 W - 136,5 H
Bleeding
+ 5mm bleed on all sides
The advertisements are delivered by the client in digital format (certified hi-res pdf incl proofing).
Indesign CS5 for Macintosh with delivery of all fonts (no Truetypes) and all images in 300 dpi.
INPUT MATERIAL always the 1rst of the month at marijke.demedts@pasar.be
TECHNICAL SPECIFICATIONS POCKET GUIDES – on request.
We would like to receive a blank or example 4 weeks prior to publication. This way we can
check if the insert or adhesive card is fit for a correct execution.
Delivery address inserts and adhesive cards Op Weg
Vanden Broele, t.a.v. Veerle Seys, Lieven Bauwensstraat 33, 8200 Brugge
Delivery address inserts and adhesive cards Raak and Femma
Corelio Printing, attn Evy De la Marche, Keerstraat 10, 9420 Erpe Mere
31