Physician Percep ons of the Health 2.0 Movement

Physician Percep-ons of the Health 2
.0 M
ovement An Inside View into the Ways Physicians Embrace and Oppose the Health 2.0 Movement Introduc-on As the healthcare industry becomes more digitally-­‐focused, physicians are relying on web-­‐based resources to aid in medical decision-­‐making. In this survey, MedData Group polled physicians across a variety of special@es and prac@ce sizes to learn which web channels and resources physicians rely on most, as well as the greatest challenges to the plethora of medical informa@on found online. Research Methodology As part of an ongoing research program, MedData Group regularly surveys physicians across special:es and prac:ce sizes from around the U.S. to gauge physician percep:ons, challenges, and behaviors. The results of these findings are intended to provide healthcare professionals with insights into physician trends and opinions. This report includes results from a survey conducted by MedData Group in April 2014 and comprises a total of 164 survey responses. Top Web-­‐based Tools Used by Physicians in Suppor@ng their Medical Decision-­‐Making Process Most Popular Types of Web-­‐Based Resources Used by Physicians to Help Make Medical Decisions Top Physician Challenges to the Health 2.0 Movement About Reports MedData Point is a market research program powered by MedData Group that collects and analyzes data to provide healthcare professionals with insights into the latest trends, technologies, and percep@ons in healthcare among physicians across a variety of special@es and prac@ce sizes. This data is provided for informa:onal purposes only. Any usage of the data should cite MedData Group as the source of informa:on. For press inquiries, please contact media rela:ons listed below. Media Contact Aimee Gindin Media Rela@ons aimee.gindin@meddatagroup.com (412)-­‐400-­‐6021 Follow Us: @MedData Group www.meddatagroup.com About MedData Group MedData Group provides demand genera@on and data services for providers of healthcare technology, medical devices, medical educa@on and others looking to engage with hard-­‐to-­‐reach physicians and other healthcare professionals by using a fundamentally unique approach. MedData Group publishes Medical Product Guide, the industry’s go-­‐
to resource that provides clinicians and healthcare professionals with meaningful vendor, product and industry informa@on. By distribu@ng meaningful content to healthcare professionals, we are able to collect more data, glean deeper insights, and reach larger audiences than any other demand genera@on service. Using behavioral analy@cs and big-­‐
data techniques, our proprietary content and lead management system produces unrivaled insights that we apply to best-­‐in-­‐class marke@ng prac@ces to achieve unmatched results towards helping our clients reach their business goals.