Conrad UK Media Pack

M A G A Z I N E M E D I A PA C K
DISCOVER CONRAD HOTELS
CO N R A D H O T E LS & RESORTS IS ON E OF HI LTON W ORL D W I D E ’ S G L OB AL L UX U RY
B R A NDS AND THE CHOICE FOR TOD AY’ S M OD E RN, SOP HI STI CATE D TRAV E L E R
WITH OVER 23 PROPERTIES TO DISCOVER, Conrad Hotels & Resorts provide guests
with access to global gateway cities and exclusive destinations throughout Asia, Europe,
the Middle East, Africa and the Americas.
Conrad Hotels & Resorts combine sophistication, global ideas and local influences to
deliver authentic discoveries curated for each guest’s stay.
Each destination is a dynamic reflection of its local culture, inspiring connections to
authentic experiences, perfectly suited to the modern world traveler.
CONRAD
MAGAZINE
CONRAD HOTELS AND RESORTS
MAGAZINE serves an audience of
world travelers who journey with
purpose. The magazine is published
biannually with a worldwide distribution
of 42,000 copies reaching some of
the world’s most discerning travellers.
The magazine contributes to the truly
bespoke experience that is essential to
the Conrad brand remaining a leader in
the luxury hospitality space.
READERSHIP
GUESTS AT CONRAD HOTELS AND RESORTS consider themselves creative,
opinion leaders and risk takers. They are willing to pay extra for comfort and service
while traveling and seek out products or experiences that are truly exclusive.
They also prefer to buy designer or luxury brands.
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T HE B A SIC S
MED IA N A GE 3 6 - 44
Education
70% degree / post graduate
Average salary $150k - $175k
Status
59% married, 41% single
Stay reason
66% business, 17% leisure,
17% mixed
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DISTRIBUTION AND
S T R AT E G I C P L A C E M E N T
CO N R A D MAG AZINE IS D ISTRIBUTE D G L OB AL LY V I A A 4 - TI E R STRATE G Y W H I C H
P R OVIDES A TACTICAL WAY OF REACHI N G THE W ORL D ’ S M OST D I SCE RNI NG A N D
A F F L U ENT T R AV ELERS.
42,000 copies published bi-annually
1 . H OTE L PL ACEMENT
2. DO O R-T O -DO O R M AILING
Over 20,000 copies of Conrad
Conrad magazine is mailed to over 16,500
loyal guests of the Hilton Worldwide ‘Luxury
Loyalist’ database.
magazine are distributed to the Hilton
global portfolio of Conrad hotels and is
available in every single room and public
area of every Conrad hotel worldwide.
HOTEL LOCATIONS
CONRAD ALGARVE, Portugal
CONRAD BANGKOK, Thailand
Americas
5,000
APAC
5,000
CONRAD BEIJING, China
CONRAD CAIRO, Egypt
CONRAD CENTENNIAL SINAGAPORE, Singapore
CONRAD CHICAGO, USA
CONRAD DALIAN, China
CONRAD DUBAI, UAE
EMEA
6,767
CONRAD DUBLIN, Ireland
CONRAD HONG KONG, China
CONRAD INDIANAPOLIS, USA
CONRAD ISTANBUL, Turkey
CONRAD KOH SAMUI, Thailand
CONRAD LONDON ST JAMES, UK
CONRAD MACAO, COTAI CENTRAL, Macao
CONRAD MALDIVES RANGALI ISLAND, Maldives
CONRAD MIAMI, USA
CONRAD NEW YORK, USA
3. S T RAT EGIC PLACEM ENT
5,000 Conrad magazines are strategically
placed in the first and business class lounges of
major international airlines at key cities and gateway
locations across the globe.
CONRAD PEZULA, South Africa
CONRAD PUNTA DEL ESTE RESORT &
CASINO, Uruguay
CONRAD SANYA HAITANG BAY, China
CONRAD SEOUL, South Korea
CONRAD TOKYO, Japan
4. DIGITAL M AGAZIN E
Printed magazine content is re-imagined to support
reader flow and navigation online.
Content is responsive and SEO
friendly with clickable advertisements and
interactive, moving graphics.
ONLINE REACH
H O ST ED ON THE HILTON GLOB AL W E B SI TE , THE I N TE RACTI V E
C O NRAD D IGITAL MAGAZINE P L AYS A KE Y ROL E I N THE B RAND ’ S
DIGITA L V OICE STRATEGY, M AKI NG I NFI NI TE CON N E CTI ONS W I TH
TH E G LOB AL B RAND MARKE T.
D IG ITA L PL A CEMENT
S O CIAL M EDIA PLAC EM EN T
Conrad digital magazine is featured on
the Conrad Hotels and Resorts homepage
rotation spot receiving up to
2-4 organic posts per month on Conrad
Hotels social channels spotlight
featured properties and link back to the
Conrad digital magazine on global web.
300 homepage clicks per week
and approximately
891,000 overall website visits
per month.
A link to the digital magazine is emailed
to 109,812 Hilton Honors and nonHilton Honors subscribers at the
magazine’s launch.
Conrad Hotels & Resorts
Facebook: 98,000 followers
Twitter: 7,300 followers
Instagram: 5,200 followers
FURT HER S UPPO RT
Once per quarter, boosted posts will
spotlight the magazine as an entity,
encouraging fans to learn more about
Conrad Hotels by linking back to
Conrad digital magazine
EDITORIAL CONTENT
Inspired, intelligent features that demonstrate a sharp
understanding of the highly individualised, sophisticated
tastes of Conrad world travelers, combined with carefully
curated suggestions for how they should spend their
hard-earned down time. Future-thinking editorial with
exceptionally high standards of design, it brings to life the
experiences in our hotels; through location, design, art,
culinary, textures and colors.
R EG U L A R C O NTRI BU TORS I NCL UDE:
Lucia van der Post, Financial Times’ How To Spend It
Jonathan Bell, Wallpaper*
Mark C. O’Flaherty, Sunday Times Style
Josh Sims, Wallpaper*, Esquire
Q U A L IT Y D E S I GN
The design and print team create a magazine
experience that embodies the Conrad Hotels
and Resorts values.
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M E D I A I N F O R M AT I O N
Conrad magazine reaches the world’s most discerning and affluent traveller via a highly targeted, strategic
global distribution strategy. Twice a year over 42,000 copies of Conrad magazine are either placed in the
rooms of, mailed directly to, or strategically placed to attract today’s in the know, well-heeled and media
savvy traveler. The destination of choice for those in search of refined contemporary elegance combined
with a compelling mix of art and design, Conrad is both an established brand in the luxury travel market and
continues to grow its presence in exciting new locations across the globe.
R AT E C A R D
STANDARD RATES
AND POSITIONS
Standard page ROM
£7,475
Double page spread
£10,725
Inside front cover spread
£13,975
Inside back cover
£7,605
Outside back cover
£16,250
Guaranteed position +10%
TECHNICAL SPECIFICATION
MATERIALS
Cover - 200gsm Woodfree
Uncoated; Text - 115gsm
Woodfree Uncoated
MECHANICAL DATA
Single Page
Page trim: 279 x 210mm
Page bleed: 289 x 220mm
(5mm bleed on each edge)
Double Page Spread
Pages trim: 279 x 420mm
Page bleed: 289 x 430mm
(5mm bleed on each edge)
High resolution PDF must be to
the PDFX1A industry standard
pdfs for print. Please refer to
http://www.ppa.co.uk/
pass4press/for settings that are
downloadable. Always create
a Postscript file and distill as
opposed to the ‘export to
pdf’ option.
The PDF must be supplied as
single pages even though the
advert could be a double-page
spread. Please ensure you supply
a colouraccurate high resolution
proof. Please check the file is
the correct trim size, has crop
marks, bleed on all edges and
fonts appear accordingly. Files
that are not prepared to these
guidelines will be rejected.
(Artwork should be created in
digital format compatible with
Mac applications: InDesign /
Quark / Illustrator / Photoshop
or a combination. Ensure all
images are 300dpi and CMYK).
NOTE: Conrad magazine has a
global audience. has a global
audience so please ensure that
all contact numbers use the
international dialing code,
and that you provide global
contact information where relevant.
ADVERTISING ENQUIRIES
FMS Global Media
Nicole Levy, Advertising Manager
T: +44 (0)20 3772 4852
E: nicole@fms.co.uk
Yasin Dabhelia, Advertising Manager
T: +44 (0)20 3772 4852
E: yasin@fms.co.uk
ENQUIRIES
For all other enquiries including
copy deadlines and publishing
dates for 2015, please contact:
Andrea Booth
Project Manager
E: andrea@fms.co.uk
FMS
9 Beaufort Court
Admirals Way, Canary Wharf
London E14 9XL
www.fms.co.uk