Michigan Architecture

Revamped print and online identity for the architecture program
at the University of Michigan
It’s easy: First focus on the life of the place through the people and their work.
It’s hard: Now acquire all of the material that will express the breadth of the program.
Note: This work—the branding and the material strategies—was initially developed by M1/DTW
for the architecture program at Taubman College. With support from a new Dean, it was
expanded as the umbrella brand for the college and is still in use today.
Michigan Architecture
CLIENT
University of Michigan
Taubman College of Architecture + Urban Planning
Architecture Program
PROJECT CREDITS
Christian Unverzagt, Rachel Rush, Don Behm,
Erin Crowe, Neil Meredith, Martha Merzig
TIMEFRAME
Design
Summer 2006
Printing
Winter 2006
SPECS
Folder
Quantity
Dimensions
Paper
Ink
Typefaces
Printer
3000
8.5" x 19.3125" scored,
double-folded into 8.5" x 6.3125"
(widest side)
100# McCoy Silk Cover with 1.2 mil
Matte Nylon laminate
CMYK / CMYK
Variable
Tepel Brothers: Troy, MI
Cards
Quantity
Dimensions
Paper
Ink
Typefaces
Printer
3000 packets
(8 unique cards per packet)
8.5" x 12" scored and
folded into 8.5" x 6" (portrait)
100# McCoy Silk Cover
with aqueous coating
CMYK / CMYK
Variable
Tepel Brothers: Troy, MI
M1/DTW
Website
http://arch.umich.edu
Notices
Quantity
Dimensions
Paper
Ink
Typefaces
Printer
3000
master: 8.5" x 11"; imprints: 8.5" x 5.5"
100# Cougar Cover White
master: PMS 877 / 0; imprints: K / K
Variable
Master: PDQ: Royal Oak, MI;
Imprints: Michigan Media Center
Rubber bands
Quantity
2500
Dimensions 5" x 3/8"
Band Color Royal Blue
Ink
1 side (white ink)
Typefaces Variable
Printer
Aero Rubber
Poster
Quantity
Dimensions
Ink
Paper
Printer
1000
34" x 22" (landscape)
CMYK / CMYK
White Newsprint
Michigan Web Press: Davisburg, MI
Packet mailed in 9" x 12" clear/white ULine S-7780 ClearView poly envelopes
1938 FRANKLIN STREET #204 DETROIT, MICHIGAN M1dtw.COM
ALTHOUGH THE TYPEFACE IS LISTED AS “VARIABLE,” DON’T BE FOOLED:
RATHER THAN USE A MULTITUDE OF DIFFERENT ONES, A SINGLE, UNIQUE
FONT FAMILY WAS USED TO ESTABLISH A CONSISTENT TYPOGRAPHIC VOICE
FOR THE PROGRAM.
WHILE IT MAY BE DIFFICULT TO BELIEVE TODAY (ESPECIALLY WITH THE
PROLIFERATION OF EVERYWHERE SMART-PHONE PHOTOGRAPHY), MATERIALS
HAD RELIED HEAVILY ON GENERIC, STOCK IMAGES
I SOUGHT TO COUNTERACT THIS THROUGH THE USE OF IMAGES (MANY OF
WHICH ARE MY OWN) WHICH CAPTURED ARE RANGE OF CONTEMPORARY
SCENES OF ANN ARBOR, DETROIT, AND GREATER MICHIGAN.