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Project Title
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est eum at enihillibus explitatusa cum, ommodiscid eatatur
sed quam quia volo blabo. Nonempo rrovidus dolorum
quatem qui abores sitem vendic to mo volluptas quaeprerore
lam qui cori atibusa niasper ehendantis porpos et eiunt.
Xerum voluptatet fugit aria vollendae nimolor estiam faceptia
veraernatur, tenihil iquodis dolupta quat volupti coria quamus
esecae volum rest, inusdandis pratum hilit vollit ex esciis non
consendis dia pa con cus dolupid eniatur? Hit quibus dicabo.
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es dere nis eatibustrume suntin ex earitassitis que ra soluptiis
excerio. Ebis ent.
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5
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Project Title
s
es
itl
te Unison is a one of a
way unisex razor. Built
wo extremes, the rough
ss of a man and gentle
females alike. The razor is
getting the closest shave
or both sexes with the
a button. On the back side
or there is a blue button
minates to activate the
and a pink one which
the female razor. This
fore advanced feature
the use and clutter of
azors. Very efficient for
nd great for proffessionals
octors and stylists. Visit
e for more info.
DURABILITY
The Gillette Unison is a one of a
kind two way unisex razor. Built
for the two extremes, the rough
ruggedness of a man and gentle
nature of females alike. The razor is
capable of getting the closest shave
possible for both sexes with the
switch of a button. On the back side
of the razor there is a blue button
which illuminates to activate the
male side and a pink one which
activates the female razor. This
never before advanced feature
eliminates the use and clutter of
multiple razors. Very efficient for
couples and great for proffessionals
such as doctors and stylists. Visit
the website for more info.
STRENGTH
FLAWLESS
RELIABILITY
HER
Gillette Razor Campaign
This campaign is designed to promote a razor that is compatible
for both males and females. The strategy was to market the all in
one razor that could benefit both sexes removing clutter in the
bathroom. Because there are obvious differences when using
the razor between the sexes the main ad focuses on the masucline and feminine aspects of both.
1
HIM
LOVE
LONGEVITY
BEAUTY
INTIMACY
S
S
SVP
sports
SVP
S
SVP
Si Vous Play
Athletic Footwear & Leisure Wear
Si Vous Play Sports Rebrand Campaign
The Si Vous Play rebrand was an advertising campaign done
to create
a more modern feel to the brand to match it’s
Kevaughn
Reid
products which are known to be “fresh” and “updated” within
ervice Campaign
the urban masses. Sometimes modernizing means going
Tracy back
England
to being “classic,” which is shown by using a display
Tue @typically
8
typeface
seen on timeless sports jerseys.
Welcome
S
S
SVP
SVP
sports
sports
Mc Cafe AD Campaign
This campaign focuses on promoting Mc Cafe during the
holidays and winter season. The idea is also for the Mc Cafe
brand to stand out on its own from Mc Donalds. A big part
of the campaign is the direct mail ads and the promotional
products to potential consumers.
GM Ad Campaign
This is an ad campaign designed to create more public exposure to GM’s enviromentally friendly car known as the Chevrolet Volt. It is an eletrically powered hybrid car that’s been
around since 2010. The complete campaign has a variety of
print ads to web banners to ambient ads focusing on executing good visuals.
Maxine diana
Maxine Diana is a company in the works from my sister Maxine
Reyes. It is basically a self brand which touches on her love for
music, film, and fashion, and the sub start up companies that
she has made. The main image is designed to encorporate all
three aspects of entertainment in one.
fashion
film
music
Canada
Team canada olympic rebrand
This was done to promote a tweaked brand for the 2012 Canadian Olympic team participating in the summer games. Not
only was there a change in brand but this was done to push
excitement and spirit across the country by introducing concepts such as athlete player cards. The strategy was to tackle
the idea of building the summer olympics from a promotional
standpoint as a start for getting it as big as the winter games,
which proved very successful in 2010.
THE BRAND
a
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Soccer
tics
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Soccer
D
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Soccer
Soc
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Swimming
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Ath
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Soc
21 S
t.Cla
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nto,
e E.,
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ntar
Suite
Tel:
io
416
900
962www
.olym 0262
pic.c
a
21 St.Clair Avenue E., Suite 900
Toronto, Ontario
Tel: 416 962-0262
www.olympic.ca
Cana
da
Canada
Can
ada
Olym
pic C
omm
itee
Canada Olympic Commitee
Toronto raptors rebrand
It is well known that “The Golden Era” of Canadian basketball
has arrived. More Canadians are storming into the NBA and
the 2016 all-star game is being held in Toronto. Now that new
management has taken over an identity change would be the
next priority of off court duties. That being said this rebrand is
a proposal of a new refreshing look to the franchise showing
possible logo’s, jerseys, court designs and more.
Project Title
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est eum at enihillibus explitatusa cum, ommodiscid eatatur
sed quam quia volo blabo. Nonempo rrovidus dolorum
quatem qui abores sitem vendic to mo volluptas quaeprerore
lam qui cori atibusa niasper ehendantis porpos et eiunt.
Xerum voluptatet fugit aria vollendae nimolor estiam faceptia
veraernatur, tenihil iquodis dolupta quat volupti coria quamus
esecae volum rest, inusdandis pratum hilit vollit ex esciis non
consendis dia pa con cus dolupid eniatur? Hit quibus dicabo.
Sunt aut volorep udipsum quo tem explis iurestibus, voluptate
es dere nis eatibustrume suntin ex earitassitis que ra soluptiis
excerio. Ebis ent.
Feritatur ma cus. Ga. Magnimus, occaecature magniatur rehendicim untiat ut quuntemque perciae doluptat.
Mus et quiae pero ex et laccum adici dolor moluptaera dolupta
Design LimitLESS
Design Limitless is the domain and platform I have established
for myself to produce independent contracting/freelance
work. This project involved creating a brand identity that is
solid from the portfolio to the business cards as well as the resume. It has enabled me to gain clients and further my design
experience coming out of design school.