2010-05_Competing for Your Future

Competing for Your Future
Job Tips for the Next Generation!
8.4 Million Jobs Lost – Yikes!
7 New Rules For Getting Ahead
#1. You don’t deserve a job
#2. You don’t know enough
#3. Less stuff equals more freedom
#4. Prepare for many turns
#5. Entrepreneurs have an advantage
#6. Don't get addicted to your paycheck
#7. Loving what you do pays off
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Where are the Jobs in 2010+
Number
of unemployed
people
Number
of unemployed
people
perper
jobjob
opening
byby
Industry
opening
Indust
Education & Health
Government
Professional & Business Services
Information
Financial
Wholesale & Retail Trade
Leisure & Hospitality
Manufacturing of Nondurable Goods
Transportation and Utilities
Oil & Gas Extraction & Mining
Manufacturing of Durable Goods
Construction
0
10
20
30
40
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Background Information
Who is Omnikron Systems, Inc.?
 OSI provides Technology Consulting, Training & Search Services.
Clients include Global 2000, Fortune 10-500, Medium-sized & Start-ups.
Additional OSI Organizations Founded for Your Success:
www.Your-Career-Now.com
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Hiring Secrets Revealed
“Under-performers can send you to the cleaners…
But, great performers will take you to the bank!”
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Job Search Methods Have Changed…
The Distance between the job seeker and the “hiring decision
maker” is HUGE now, thanks to the internet and global economy.
1985
Job Seeker
Classifieds Phone Call
Gate Keeper Decision Maker
1990
+ FAX
+ Email
+ Voice Mail
2000
+ Job Boards
Today
ATS
+ Global Competition
+ Social Networking & Twitter
+ Applicant Tracking Systems
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Huge Employment Shifts
 Ten Years Ago, Most job seekers had 80% of the skills
needed so we could focus more on Fit & Chemistry
 Now each job is a huge mix of skills: We’re finding
less than 15% of the job seekers have 60% of the required skills…
•
•
•
•
Tech needs to be business savvy; Business people need to know tech…
Outsourcing + Global Competition
Government Regulations + Very Litigious Environment….
Companies are just as confused on how to compete globally as
individuals are about competing in today’s job market
Common Approach:
Job Search Components
Emotional Rollercoaster (Anger, Fear, Anxiety, Denial, Financial Stress)
Not Knowing What’s Next…
Figuring Out The Job Market –
Where are the good jobs?
Polishing My Approach What should I emphasize
& deemphasize about my
background?
 Heart Scan
Do I want to do this type of job anymore?
Do I want to / or can I still live here?
Should I start my own company now?
How shall I recreate / rebrand myself?
Putting Myself Out There
Call, Email, Visit, Lunch,
Dinner, Associations, etc.
Do I need new training?
Network: Remembering, Finding
and Reconnecting with my network
Household Financial
& Infrastructure
Reorganization
Negotiating
Resume and Cover
Letter Creation
Researching New
Companies & People
Telephone and Faceto-Face Interview
finesse
Waiting, Waiting,
Waiting…
If done Correctly:
Offer, Offer, Offer!
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Game Changers For You
Better, Improved Approach
Audience
• Industry
• Company
• Decision Maker
Sound-Bytes
Resume
A R
SB P
• Better than elevator pitch
• Easier than you think
• Different Resume for
different audiences
Prospecting
• Research is your friend
• Find the GOLD veins
quicker
• Catered to your audiences
• Memorable & Repeatable
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Audience
“Will Smith Factor” (WSF) – How
does Will Get $20M per movie?
On a 20/20 Interview, Will Smith
sites his work ethic; likes what
he does which is infectious
- That’s nice but it’s NOT the full answer
 He and his agent came to Los Angeles,
they researched Top 10 Highest Grossing Movies – They Found…
• 10 out of 10 = Special Effects
• 9 out of 10 = Special Effects with Creature
• 8 out of 10 = Special Effects, Creature, Love Story
 He started with Biggest and Best AUDIENCE and then He Became THAT GUY!
(MIB, Independence Day, iRobot, Hancock, etc. – After that he did Pursuit of Happiness,
Bad Boys, etc.)
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Finding Your Audience…
Let’s Take a Ride on the
Super Highway!!
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Traveling the Super Highway
Navigating the New Economy - All At Your Fingertips!
Industry
 Yahoo Finance: http://biz.yahoo.com/p/sum_conameu.html
Company
 Direct Website | Hoovers.com | Bizjournals.com | LinkedIn.com
 Associations: www.weddles.com/associations/
 “Google” Oreilly conferences:
http://conferences.oreillynet.com/archive.csp
 Free Annual Reports: www.orderannualreports.com
 www.Scribd.com
Decision Makers
 LinkedIn.com; www.Jigsaw.com
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Traveling the Super Highway
Ask me about “SBP”
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Killer Resume in 75 Minutes
Tired of Not
Getting Noticed?
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Resume Tips & Tricks
is your friend 
Google Tricks for Resume & Jobs
 Google “Your Job Description”: i.e. “Project Manager Job Description”
 Look at job descriptions a level higher than where you are for
added insight and leverage
 Google “PMO Director Resume”
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Sound-Bytes
Create compelling descriptions of yourself and your services
 Use in email intros, letters, social media, voicemails
 Make it easy for others to tout your greatness - TEST
 3-7 Memorable Bullets
TEST
TEST
E-Z Model to Follow
 I provide 'x' service or skills, to 'y' types of enterprises
 I provide technology leadership for healthcare organizations
 I work with 'y' types of enterprises to solve 'x' problems
 I work with media companies to solve storage management
problems
 I create 'x' solutions for 'y' industries, to achieve 'z' results
 I create new markets for communications companies
interested in expanding global services
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Prospecting
4 Main Reasons You Don’t Get Called Back
1. Your resume never made it to the right Decision Maker
2. No need – Postings are old / or posted for political reasons
3. Misaligned with audience – sending PM resume to VP of Marketing, etc.
4. You did not develop good Sound-Bytes, so you never hooked your prospect
Email & Vmail Tips
 Domain Name – GoDaddy.com – Buy your own name
 Use the Subject Line in your email intros
 Signature Must Have Contact Number; Vmail Must have Return Number
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Wall of Resistance
Resistance Factors (LACK)
 Training, skills & expertise
 Youth or maturity
 Network
 Value
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Wall of Resistance
Dealing with the Wall of Resistance
Training &
Education
1. Retreat
2. Conquer
3. Breakthrough
SELLING
Networking
Adding Value
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Become a
Human
Magnet:
Career Map
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Review:
Leap Ahead of Your Competition
Audience
Sound-Bytes
Resume
A R
SB P
Prospecting
www.Your-Career-Now.com
ATS
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We’re bringing SEXY Back!
Sexy
ITIL
&
Sexy
SCRUM
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Training Discounts for PMI…
Certification Training = Career Acceleration
 Scrum Master June 3 & 4 (14 PDUs)
$995 $895
 ITIL v3 Foundations June 2, 21 & 29 (21 PDUs)
$1,250 $795
 ITIL v3 OSA June 18 (21 PDUs)
$2,650 2 for 1!
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www.Your-Career-Now.com
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Thank You!
Robin Borough
Office (818) 223-4115
Robin.Borough@Omnikron.com
www.Your-Career-Now.com
www.OmnikronUniversity.com
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