A Marketing Dream Come True for Small Businesses
Transcription
A Marketing Dream Come True for Small Businesses
A Marketing Dream Come True for Small Businesses... Who Can You Expect to Reach by Partnering with The DIVA Zone™/Swagger Zone™ properties? Vital Statistic: 80% of all purchases are made or influenced by women (CNN) A Snapshot of The DIVA Zone /Swagger Zone Magazine’s Subscriber Base / Readership Audience Current Subscriber Base – 6,200 and growing daily Current Readership – 18,200 and growing daily Ethnicities Lifestyles Ages General Hobbies / Interests The DIVA Zone / Swagger Zone’s Daily Dose E-Blast – 14,400 opt-in Subscribers reading Monday-Friday at 8am est. Annual Household Incomes The DIVA Zone/Swagger Zone Websites – Our websites each receive over 3,500 unique visits each week. Our Home, Events, Subscribe and Contact Pages receive the most visits on all sites. With new sexy events each quarter, we actively generate visitors to our website entities. 82% African American Women 11% African American Men 4% Latino Women 2% Caucasian Women 1% Other 82% Ages 30-45 7% Ages 18-29 11% Ages 46 and older 4% Earn 100k or more 13% Earn 70 – 99K 61% Earn 50-69K 19% Earn 35 – 49K 3% Earn Less than 35K 86% Own Home 14% Rent 13% Invest in Real Estate 36% Invest in other financial ventures (401k, stocks, bonds, annuities, etc.) Arts & Entertainment, Fine Dining, Museums, Movies, Watching Television, Sewing, Cooking, Swimming, Traveling, Singing, Dancing, Church Affiliations, Concerts, Reading, Writing, Shopping for Clothes and Home Furnishings, Full Service Spas, Hair, Make-up, Fashion and Beauty Trends, Social Networking, Cars, Sports, Fishing, Physical Fitness, etc. Levels of Education 8% 78% 9% 4% 1% Advanced Degree Undergraduate Degree Some College High School Diploma GED / Trade Education The DIVA Zone™ has the perfect marketing solution for companies who desire to REACH, TOUCH and IMPACT their prospective clients… We offer companies the opportunity to touch our audience in the following effective manners… • Via Our Heavily Visited Websites… www.divazonemagazine.com, www.theswaggerzone.com , www.100divasinbusiness.com • Via Our Daily Electronic Newsletter (The DIVA/Swagger Zone’s™ Daily Dose) Reaching Over 14,000 National Opt-in Subscribers…each weekday at 8am est. • Via Our Quarterly Nationally Circulated Flip-Side Publication… The DIVA Zone / Swagger Zone™ Magazines (with subscribers in 24 major markets and growing!) • Via Our Wonderful, Warm and Heavily Attended Events (4 Major Annual Events and Over a Dozen 2 Networking Soirees Around the Country) • • Via Real DIVA Talk™ TV and Real DIVA Talk™ Radio –Our Engaging, Professionally Produced Online Media Entities Reaching the Nation! Via Our Two Thriving Business Associations…100 DIVAs in Business™ and 100 Business Men with Swagger™…with members in over 20 major markets and growing daily! We invite you to go into every market where we have presence or focus on the areas (regions) of your choice…We are HERE to SERVE YOU! www.divazonemagazine.com The DIVA Zone/Swagger Zone™ Magazine Offers Well-Balanced Substance for the Mind, Body and Soul! www.100divasinbusiness.com 3 Event Marketing at its FINEST… The DIVA Zone™ Strategically Brings Your Product, Service or Artistry to LIFE With Our Audience! 4 www.theswaggerzone.com When DIVA Meets Swagger™… Sexy, Sophisticated and Purposeful Gatherings for Men and Women www.divazonemagazine.com 5 National, Chapter Based, Structured, Instructional, Lucrative Networking Groups… For a small monthly fee of $20, members are able to attend CATEGORY EXCLUSIVE interchangeable meetings and groups throughout the US with approval from The DIVA Zone Enterprises™ (DZE) Corporate Office and Chapter Leader in the desired area of visitation. A total of 44 areas will be launched by Summer of 2012. The DZE Power Networking Zone™ The following areas will be launched in Spring/Summer of 2011: (New Jersey, New York, Detroit, MI, Central Virginia, Houston and Dallas TX). Other areas of concentration: Chicago, NC, SC, Tampa, Miami, Jacksonville, Atlanta, Los Angeles, Maryland, DC, CT, Boston, Minnesota, Kentucky) Themes for Meetings will change with trademarked, signature event concepts… The DIVA Zone’s Creative Café™, Cheescake, Chai and Chat™, Live, Laugh, Love Series™. Each event will be completely structured, monitored, moderated, formal introductions will be made based on member objectives and goals, referrals will be exchanged, leads will be generated and relationships will be built. Each chapter must have a minimum of 25 members with a maximum of 150. Individual chapters are not allowed to grow beyond 150. There will only be ONE professional service allowed per chapter…(ie., marketing, webmaster, fashion designer, etc. ) Exceptions will be made with professions with several sub categories. The DIVA Zone Enterprises™ approves all membership. If you are a woman in business in need of: 3 a loyal customer base 3 support and mentorship 3 encouragement and inspiration 3 business advice and marketing education 3 networking (local, regional and national) 3 sales leads An Exclusive Women In Business Sorority 3 referrals 3 affordable advertising and public relations “Creating Powerful Relationships and Lucrative Business Networks for Women” 3 website, magazine and event marketing/promotions 3 AND you have very little money to promote your business… TM LOOK NO FURTHER! Introducing 100 DIVAs in Business™… The missing link between your business challenges and viable solutions Ask about our DIAMOND Package $150 per month! Introductory Membership Packages start as low as only $25 per month! 866-350-1150 - www.100divasinbusiness.com A subsidiary of The DIVA Zone™ Enterprises LLC Bronze - $25 $50 per month Silver Silver--$50 $75per permonth month $75 per Gold - $100 permonth month Platinum Platinum--$100 $125per permonth month • Text only print listing in 4 issues of magazine • Text and logo listing in 4 issues of magazine • Text and logo listing in 4 issues of magazine • Full Color Business Card listing in 4 issues of magazine • Text only listing on all three websites for 12 months • Text and logo listing on all three websites with hyperlink • Text and logo listing on all three websites with hyperlink • Full Color Medium Banner Ad on all three websites with • (divazonemagazine.com, theswaggerzone.com and to your website for 12 months (divazonemagazine.com, to your website for 12 months (divazonemagazine.com, 100divasinbusiness.com) theswaggerzone.com and 100divasinbusiness.com) theswaggerzone.com and 100divasinbusiness.com) 4 complimentary Educational Seminars via TeleChat • Conference, Webinars or physical meetings over the year • Inclusion in 5 Daily Dose E-Blasts to advertise your services • networking soirees • DIVA Zone™ Events • fellow Sorors across the country • Event Bag Sponsorship at two of our annual events or • • the week off right! Event Bag Sponsorship at two of our annual events or • 50% discount on event admission and vendor opportunities • Preferred discounts to patronize and cross promote with your • 15 Minute Monday Morning Motivation Power Calls to start Inclusion in 25 Daily Dose E-Blasts to advertise your services or events • Event Bag Sponsorship at two of our annual events or networking soirees • Complimentary event admission and $25 vendor opportunities for all DIVA Zone™ Events • fellow Sorors across the country 15 Minute Monday Morning Motivation Power Calls to start 12 complimentary Educational Seminars via Tele Chat Conference, Webinars or physical meetings over the year • for all DIVA Zone™ Events Preferred discounts to patronize and cross promote with your the week off right! Inclusion in 15 Daily Dose E-Blasts to advertise your services networking soirees Discounted event admission and vendor opportunities for all fellow Sorors across the country 15 Minute Monday Morning Motivation Power Calls to start com, theswaggerzone.com and 100divasinbusiness.com) • or events DIVA Zone™ Events Preferred discounts to patronize and cross promote with your 8 complimentary Educational Seminars via TeleChat Conference, Webinars or physical meetings over the year • networking soirees Discounted event admission and vendor opportunities for all • Inclusion in 10 Daily Dose E-Blasts to advertise your services or events Event Bag Sponsorship at one of our annual events or • • Conference, Webinars or physical meetings over the year • or events • 6 complimentary Educational Seminars via TeleChat hyperlink to your website for 12 months (divazonemagazine. Complimentary Full Page Ad placed in three digital issues of the DIVA Zone™ Magazine • the week off right! Complimentary Sponsorship of Real DIVA Talk™ TV and Real DIVA Talk™ Radio • Preferred discounts to patronize and cross promote with your fellow Sorors across the country • If you are a brother in business in need of: ÞÞ a loyal customer base ÞÞ business support and mentorship ÞÞ motivation from successful entrepreneurs ÞÞ business advice and marketing education ÞÞ networking (local, regional and national) ÞÞ sales leads ÞÞ referrals ÞÞ affordable advertising and public relations ÞÞ website, magazine and event marketing/promotions ÞÞ AND you have very little money to promote your business… 15 Minute Monday Morning Motivation Power Calls to start the week off right! A Savvy and Exclusive Fraternity for Brothers in Business “Creating Powerful Relationships and Lucrative Business Networks for Men” LOOK NO FURTHER! Introducing 100 Business Men with Swagger™ The missing link between your business challenges and viable solutions Introductory Membership Packages start as low as only $25 per month! 866-350-1150 - www.100businessmenswagger.com A subsidiary of The DIVA Zone™ Enterprises LLC www.100divasinbusiness.com 7 Real DIVA Talk TV ™ REAL DIVA TALK TV™ (and Radio) invites our clients to participate in one of our monthly themed shows to fulfill the following purposes…to enlighten our audience, attract perpetual viewership, increase readership and ultimately create more awareness of your brand! Complimentary show appearances are always extended to our Platinum and Diamond Business Association Members (100 DIVAs in Business™/100 Business Men with Swagger™) to be our guests as we introduce their products, services, give them sponsorship of the shows and create commercials (stills with voiceovers) in the midst of the shows. For Non-Members, sponsorship appearances may be purchased and inclusive of the following: a 30 min. exclusive interview, and a 60 second commercial (still image with professional voice over). The base price to be a guest on show and get three commercials is $499. For an EXCLUSIVE hour show with 5 commercials the package is $999. Clients will be given an edited copy of the show and commercial to give away to advertise and continue to build brand awareness long after the show is aired on all of our networks. *The first 20 clients will be included in our promotional reel which will be distributed in 26 markets… with a volume of 50k DVDs nationally. 8 www.theswaggerzone.com s e s i r p r e t n E e n o Z s e A g a V I k c D a P e Th Ad ™ The DIVA Zone Enterprises™ LLC owns five major media entities (print magazine, online magazine, online television, online radio and national classy heavily attended networking/social events) and seeks to incorporate our clients into turnkey packages to give small business owners with limited marketing budgets the most exposure for a shoe string budget. The following packages are available for 2011/2012. A. 1/4 PAGE Print/Online AD in The DIVA/Swagger Zone Magazine™, :30 second commercial in Real DIVA Talk Show™, a medium banner ad on either of the two websites (www.divazonemagazine.com or www.theswaggerzone. com) and a permanent listing in our Business listing on The DIVA Zone Magazine™ Business Directory Listing for $499. B. 1/2 PAGE Print/Online AD in The DIVA/Swagger Zone Maga- zine™ , :60 second commercial in Real DIVA Talk Show™, a medium banner ad on either of the two websites (www.divazonemagazine.com or www.theswaggerzone.com) and a permanent listing on The DIVA Zone Magazine™ Business Directory Listing for $599. C. FULL PAGE Print/Online AD in The DIVA/Swagger Zone Magazine™ , :90 second commercial in Real DIVA Talk Show™, a medium banner ad on either of the two websites (www.divazonemagazine.com or www.theswaggerzone.com) and a permanent listing on The DIVA Zone Magazine™ Business Directory Listing for $699. D. DOUBLE PAGE Print/Online SPREAD in The DIVA/Swag- ger Zone Magazine™ , :2 minute commercial in Real DIVA Talk Show™, a medium banner ad on either of the two websites (www.divazonemagazine.com or www.theswaggerzone.com) and a permanent listing on The DIVA Zone Magazine™ Business Directory Listing for $799. Individual ads are sold on an individual client basis reflective of budget and desired amount of exposure to our audience. www.divazonemagazine.com 9 The DIVA Zone/Swagger Zone’s™ Amazing BUNDLE Sponsorship! • • • Presenting Sponsorship of When DIVA Meets Swagger™ –Real DIVA Talk™ TV Chat Sessions taking place in the NJ/ NY Metro Area March – December (Five Events this year!) – Affordable, local events where we invite a studio audience out for a Friday or Saturday evening Adult Play Date…we break bread, play pool, play cards, listen to music, enjoy beverages and engage in ADULT conversation addressing hot button issues affecting the African American community and family life! Conversations are taped for Real DIVA Talk TV™ and archived on www.divazonemagazine.com, www.theswaggerzone.com, www.youtube.com, and www.abovetv.net . The crowd is mature, engaged, sophisticated, cerebral, and community minded. Sponsors receive a spot on the panel, logo placement on marketing materials, signage at event, inclusion in souvenir journals and on website business directories, and the opportunity to contribute marketing materials to be distributed in gift bags at each event. 100 minimum bags per event at TV tapings. Presenting Sponsorship of The DIVA Zone’s™ 6th Annual Inspirational Holiday Retreat™ – Taking Place December 2-4, 2011 in the beautiful Poconos Mountains in Pennsylvania! Women travel from all over the country to attend this power-packed Holiday Retreat designed to offer women a safe haven of peace and restoration as we bring the year to a close. The event sells out each year and draws a minimum of 450 + women to the intimate and powerful gathering of sisters! Sponsors receive logo placement on marketing materials, signage at event, inclusion in souvenir journals and on website business directories and the opportunity to contribute marketing materials to be distributed in 450 gift bags at the retreat. Sponsors also receive a vendor table at the Retreat on Saturday only between 8am – 7pm! On-Site Vendor Opportunities are exclusive to 100 DIVAs in Business™ Members. • • • A business card size, full color ad listing in one issue of The DIVA Zone/Swagger Zone™ Magazine Inclusion in 10 Daily Dose eblasts (must be used by last calendar day of original contract year....) Receive a 15 minute PRIVATE interview on Real DIVA Talk TV™ for your NJ/NY/PA/VA business for only $150 more! • For a limited time only this ENTIRE package is available for the ALL-Inclusive Price of $525! A 3rd deposit ($175) secures your spot, second payment ($175) and the balance due ($175) to be paid on date agreed to in terms of contract. • On a limited budget? We can offer a light version of the package for only $299! (Please note the business card size ad, vendor opportunity at Retreat and Real DIVA Talk™ TV Panel Placement is not included in this limited package.) • On an even tighter budget? Get Bag Sponsorship Inclusion at ALL events this year and 10 tickets for your clients to attend ONE taping of When DIVA Meets Swagger™…Real DIVA Talk TV™ Chat Series (TV taping) for only $150. Only 15 spaces available! Inclusion in 30,000 pieces of print collateral to promote 100 DIVAs in Business™…An Exclusive Women in Business Sorority. We will distribute this sell sheet inclusive of your 2x2 size ad to all 52 states as we tour around the country to businesses, events, trade shows, etc, to market our program. We take you along for the ride! On the agenda this year…the heavily attended Circle of Sister at the Jacob Javits Center in New York in October! 10 www.divazonemagazine.com Make a Decision to TAKE Your Business TO the Marketplace! Please Choose Sponsorship Package _______ $525 Bundle Sponsorship Package _______ $299 Limited 2011 Bundle Sponsorship _______ $150 2011 Event Bag Sponsorship _______ $_________ (A-La-Carte Package…each entity listed within this promotion purchased individually is $199 each. The discount is only available when Sponsorship is purchased as a package.) _________________________________________________________ Name of Business _________________________________________________________Client Signature ____________________________ ____________________The DIVA Zone™ Representative Signature __________________________ Date (Client) ______________________________Date (DZ Rep) All Checks Must be Made Payable to The DIVA Zone™ or made electronically via our websites. The DIVA Zone Representative can process the order for you online. Signatures of both parties make this agreement a binding agreement. The benefits of this all-inclusive package must be used by the last day of calendar year of original contract.