Media Kit - 94.9 The Surf

Media Kit
Locally Owned, Licensed and Operated
By
Carolina Beach Music, LLC
Page 2
94.9 The Surf
Our Mission
Our Promise
94.9 The Surf is the only Locally Owned, Operated
And Licensed Radio station in this Market and we will:

Focus all of our programming energies (music, news, public affairs, etc.) serving our audience in the Grand Strand Area and Around The World and become a vital part of and
partner with, their local daily life.

Make it easy for our advertisers to do business with us as individuals. Understand our clients
so well that we can identify with their feelings about their product or service and develop a
strong, personalized consultative relationship with our advertisers.

Provide a stimulating and rewarding working atmosphere for our management and staff so
as to inspire pride in their accomplishments and in the station's continued growth and success.
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94.9 The Surf
“Your success is our purpose”
The Surf can help you effectively promote and market your company's
offerings with a full range of professional advertising, marketing and
media services. Unlike most, we focus almost exclusively on the
advertising needs of small businesses—whether they’re startups or
existing companies wishing to take their company to the next level. We
have years of experience marketing and promoting small businesses
with creative and cost-effective advertising plans.
We stand ready to take your business to the next level,
with advertising services focused on small businesses!
Sometimes you need to define new marketing directions, introduce new products or
boost sales. High-quality sales, advertising and communications tools are tangible
ways to achieve those goals. To support your business growth 94.9 The Surf offers
strategic marketing support that (1) is specific to your industry and company and (2)
helps you define and manage the best mix of materials to maximize your potential.
We unde rs t and th at mar ke ting ' s u l ti ma te f un ct io n
is to d riv e re v e nue , a nd w e
par tne r w i th o ur cl ie nt s to
e nsu re th a t e v e ry t hi n g w e
do i s de sig ne d to me e t th a t
o bj e c tiv e . W e are s m a rt ,
e ne rg e t ic , re sp e c te d , hard w o rk ing , co mm i tte d a nd
diffe re nt . We w e lco m e an
o ppo rt un ity to sho w y o u
w hy th at m a t te r s.
"No other medium - electronic or
otherwise - can claim as many
weekly consumers as radio does.
[Even with the] onslaught of
competing entertainment... the
average radio consumer spends
more than 19 hours listening to
the radio every week." ¹
**Radio Today 2006
We work tirelessly to ensure our
clients are completely satisfied
with our work. We work hard to
develop long lasting relationships
with our customers, which is why
so many of our clients use us time
and time again for their advertising needs. Our staff will help
every step of the way as part of
our commitment to you.
“Tell us where you want your business to go, and we'll help take you there.”
The advantage radio advertising offers your business comes from our unique combination of area coverage,
high target-ability, and low cost. When combined with traditional direct marketers and broadcast directresponse advertising, that drive response and deliver new customers, radio advertising can be and is for
many of our clients - the main engine of growth and profitability for a business.
The fundamental advertising is reaching the right people at the right time with the right message at the
right cost and is more possible with radio than with TV or print! As a result, your dollars spent on radio
advertising are more efficient, generating a greater return on investment.
* P.O. Box 4487 N. Myrtle Beach, SC 29597 * 98 North Ocean Blvd. N. Myrtle Beach, SC 29582 * (843) 663-9490 www.949the surf.com
94.9 The Surf
The Surf’s Demographics
For many years, North
Myrtle Beach and the
Grand Strand have been
entertained 24 hours a
day, 7 days a week, 365
days a year, by the only
local FM radio station
that plays Carolina
Beach Music and Classic
Hits-94.9 THE SURF.
Our commitment to
bring back the sound
that was born along the
shores to the coast of the
Carolinas, was an instant hit with the locals
and visitors alike along
the Grand Strand and
particularly in the place
Shag dancers call home,
Ocean Drive, SC.
Demographically speaking,
our Listeners of the 94.9 The
Surf are typically within the
Mid 40's to Mid 70's in age,
and have a deep appreciation
for Beach Music and the
"persona" that surrounds the
music. Geographically, people
travel from large cities such
as Charlotte and Greensboro,
and from coastal communities
such as Charleston, Wilmington and all points in between.
Income for this group varies
however most listeners have
an expendable median income of $48,386. Typically,
our website 949thesurf.com
has on average 4500 hits per
day with listeners from all
over the world! We even have
listeners in Canada!
Age Composition of Horry County* (estimate)
*Based on the 2008-2012 U.S. Census Bureau Fact Sheet
Under 5
Horry
15,403
5-19
20-64
65+
46,123
162,675
46,743
We pride ourselves with being the official radio station of
S.O.S. and the only Hall of Fame Station! We are the
only station that has won the coveted “Radio Station of
the Year” by CBMA’s 12 times! Thereby declaring 94.9
The Surf a Hall of Fame Station. Our listeners are the
most loyal to our niche. They love oldies, beach music and
the dance. We are full of culture and flare. We are more
than your average radio station!
By the Numbers:
Horry County Population
276,340
Horry County Over 45
40%
Brunswick County Population
110,097
Brunswick County Over 45
46.1 %
Robeson County Population
135,517
Robeson County Over 45
31.1 %
S.O.S. Events
10,000 +
Just ask our clients…
Page 5
“We love 94.9 The Surf here at Berry’s Seafood in Calabash, NC.
They came out and Broadcasted Live and our phones rang off the hook the entire time, we ended
up with so many new and happy customers. We can’t wait to do it again!” -Thayla
“Hi I am Dr. Mike, Chiropractor for Touch Healing Wellness and Med Spa. We ran a Chiropractic
Special on 94.9 The Surf and I couldn’t handle the new clients that came through the door!
Thanks to 94.9 The Surf everyone knows we offer Chiropractic Services and we have many new
happy Surf listeners using our services.” DR. MIKE
“The Barefoot Cottage is a very unique collective boutique, and thanks to 94.9 The Surf not only have
we had great success with our new business, we had to expand our store to 2000 sq. ft. thanks to
94.9 The Surf - The Official Station of The Beach!” -Todd and Donna
“94.9 The Surf consistently delivers loyal and buying customers to our store who are quick to show
their pride by announcing that is where they heard and found us! The customer service has continued to surpass expectations and we continue to see an extreme strong response since joining
the Surf family. We are also very appreciative of their community support here in Little River &
the ENTIRE Coast!” - Don Barrow of Furniture and Mattresses
We are often asked this year, why 94.9 The Surf was not nominated for “Radio
Station of the Year” in 2012. We have won this coveted award a record
12 times! In 2011, the CBMA inducted 94.9 The Surf into the Hall of Fame.
None of our awards – or the broadcasting we do every day – would be possible
without your support. Whether you’re a donor, a volunteer, or a listener, we
share each and every one of our awards with you.
Thank you.
We are proud to be leaders in Carolina Beach Music community!
SOS (Society of Stranders) provides a means to guide shag dancing & the lifestyle that surrounds it into the future while keeping in touch with the past that gave birth to this phenomenon. SOS strives to perpetuate the dance, music and culture that make up the shag. They provide a framework for discussing, planning & implementing activities at the beach for all Stranders to enjoy. This includes providing information for communication between shaggers, lounges,
dance clubs, & associated organizations for the purpose of enhancing the shag experience.
94.9 The Surf is the official Radio Station of the SOS! The SOS listeners interact on a daily basis
with 94.9 The Surf through www. 949thesurf.com. The Internet listeners request their favorite
Beach Music and plan their visits around our Advertisers and Events.
Meet Our D.J.’s
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Ted Bell
Ted Bell is our seasoned master DJ with 50 years of experience
in Radio and he is a Carolina Beach Music Award Winning
DJ and a 2012 CBMA winner bringing you:
“The All Request Beach Music Café”
Weekdays at 12:00 noon
“Ted’s Top 20 Count Down”
Saturdays 10:00 AM
A Carolina Beach Music Award Winning Show
Jason Justice
2012 CBMA Nominee
“The Drive at Five”
Weekdays at 5:00
The Drive at Five! DJ J plays music the listeners want to
hear while they are stuck in traffic, either going home
after a hard day at work or out to dinner while on vacation. Our “wild child” or the “Judge” playing the latest
hits that you hear on the dance floors!
THE STEVIE B.
“Morning Show”
Weekdays at 7:00 AM
Providing a Boogie Woogie Drive to work every
morning is DJ Stevie B.! Want to know which song is
131 beats per minute ? Ask him...he knows them ALL!
Tune in Saturday and Sunday Afternoons for Rockin’
Randal! he plays your favorite Oldies and Southern
Gospel hits!
Carolina Beach Music, LLC
Studio: OD Beach & Golf Resort—98 N. Ocean Blvd.
Mailing: P.O. Box 4487 N. Myrtle Beach, SC 29597
Phone: 843-663-9490
www.949thesurf.com
Production@949thesurf.com
Sales@949thesurf.com
What sells on Radio?
Radio buyers purchase a wide variety and growing number of
products, ranging from vitamins to home décor. Buyers often
are prompted towards CD's/music, health and beauty items
such as hair care, skin care, and weight loss/diet products.
Other radio advertising categories include household cleaning
products, kitchen and cookware products, financial, family
activities and travel offerings. We've also seen a growing
trend toward using radio advertising to drive online traffic as
well as big support to retail sales.
We are LIVE
on the Web!
www.949thesurf.com
Here are a few more benefits of radio advertising:
“Individually we are
just a drop, but
together we are an
ocean”

Highly targeted and local (geographically & demographically)

High recall, even among distracted listeners

Effective reach and frequency

Flexibility for changes and event-triggered campaigns

Mobility (listen in the car, at work, at home)

Strong ties to community, events and promotions

Low-cost production
94.9 The Surf WVCO also streams the radio signal on
the internet with a CD quality broadcast on
www.949thesurf.com LIVE 24 Hours a day.
About Our Tower
94.9 The Surf WVCO is the only locally owned, locally licensed and locally operated FM
Radio Station in Horry County, broadcasting 24 Hours a day at high wattage of 11,000
from a 500 ft. tower located just off Hwy 9. Our tower’s size actually allows us to broadcast to 25,000 watts! We are positioned to cover with a full and clear stereo signal that
surrounds The Grand Strand, Marion and Florence Counties in South Carolina and
Brunswick, Columbus and New Hanover Counties in North Carolina.
TERMS AND CONDITIONS
3.4
1.
DEFINITIONS, INTERPRETATIONS AND GENERAL
1.1 In these conditions:
(a) ’Company’ means 94.9 The Surf (Carolina Beach Music, LLC)
(b) ’Advertiser means the individual, firm, company or other parties
with whom the Company contracts;
(c ) ‘Publication’ means the Company’s radio station airtime or website
Or other publication in respect of with the Advertiser may agree to
Place and advertisement.
(d) “US Dollar’ means the single currency according the US Law and
( e) ‘these Conditions’ means the standard conditions and any other
Terms of sale set out or referred to in the Company’s acknowledgement of order.
The Company may at any time and without incurring any liability to the Advertiser,
(a) add to, delete or otherwise amend advertising copy which the Company deems to
be inappropriate (having regard to the nature of our radio station) including without prejudice to
the generality of the foregoing, any advertising copy which is blasphemous libelous obtained
directly or indirectly in breach of confidence or otherwise objectionable, provided that the Advertiser shall remain liable to pay for such advertisements.,
(b ) decline to publish any advertisements, without giving any reason to do so provided that the Advertiser shall not be liable to pay for the advertisement
(c ) restrict repeat publication of dated publication.
4.
BROADCASTING AND PLACEMENT
4.1 The Company reserves the right:
1.2 The headings in these Conditions are for convenience only and are not for he Purpose of
interpretation.
1.3 Any reference in these Conditions to any provisions of a statute shall be constructed as
a reference to that provision as amended, re-enacted or extended at the relevant time.
1.4 If any provision of these Conditions (or of any other conditions or other terms that may
be agreed in writing between the Company and the Advertiser) is or becomes illegal, void, or
unenforceable for any reason the validity of the remaining provisions shall not be affected.
(a) To position the advertisement within our schedule broadcast at its discretion, not withstanding any preferred position requested by the Advertiser.
(b) without prejudice to the provisions of clause 9, the company does not accept liability any
losses arising as a result of any delay in broadcast of the relevant Advertisement.
5.
PAYMENT
5.1
For the purpose of this clause the ‘relevant date’ shall mean the date on which
(a) the invoice is dated; or
(b) the date the contract is signed
(c ) the date of broadcast in which an advertisement is placed by the Advertiser.
1.5 Failure by the Company to enforce strict compliance with these Conditions by the
Advertiser will not constitute a waiver of any of the provisions of these Conditions.
1.6 References to clauses are to clauses of these Conditions, unless stated otherwise.
2.
CONTRACT TERMS, ETC
2.1 The placing of an order with the Company shall be deemed an acceptance of these terms
and conditions by the Advertiser.
2.2 No order by the Advertiser in pursuance of any quotation or otherwise shall be binding
on the Company unless and until such order is accepted by the Company. Any contract made
between the Company and the Advertiser shall be subject to these conditions and save as set
out in these Conditions no representative or agent of the Company has the authority to agree
any terms or make any representations inconsistent with them or to enter into any contract
except on the basis of them. Any such term representation on contract will bind the Company only if in writing and signed by a director of the Company.
2.3 Unless otherwise agreed in writing by the Company, these conditions shall apply to the
exclusion of any terms and conditions stipulated or referred to by the Advertiser in his order
or pre-contract negotiations or any inconsistent terms implied by law or trade custom, practice or course of dealing.
2.4 Where the Company has not given a written acknowledgement of the Advertiser’s order,
these Conditions will nonetheless apply to the contract provided that the Advertiser had had
prior notice of them.
2.5 The Company reserves the right to correct any clerical or typographical error made by
its employees at any time.
3.
ADVERTISING COPY
3.1
In relation to any advertisement, advertisement copy or other material provided
by the Advertiser to the Company (whether for publication or airing by the Company or
otherwise):
(a ) the Advertiser undertakes to ensure that all necessary permissions or
consents (including those of third parties) are obtained in order to permit the Company to
supply or manufacture goods or services in accordance with the relevant specification, instruction or design.
(b) the Advertiser will indemnify the Company against all infringement or
alleged infringement if any third party’s intellectual property rights (including, but not
limited to, any trade mark, registered design right, unregistered design right or copyright)
and any loss damage or expense which it may incur by reason of any such infringement or
alleged infringement in any country; and
(c ) the Advertiser will indemnify the Company against any loss, damage or
expense in respect of any liability arising in any country by reason of the Goods being made
or Services carried out to such specification instruction or design (including but not limited
to, any loss, damage or expense arising as a result if any failure by the Advertiser to obtain
any necessary permissions or consents pursuant to the clause 3.1 (b)).
3.2
All artwork provided by the Advertiser to the Company shall remain the property of the Advertiser and shall remain at all times at the Advertisers risk. The Company
does not accept liability for any damage or loss whilst in its custody nor during transit.
3.3.
The Advertiser is solely responsible for supplying suitable advertising copy
points in the form set out in clause 4, including any blocks or artwork which may be required
to be reproduced, appropriate to the broadcasting process, to the Company within a reasonable time before the airing date as notified by the Company to the Advertiser from time to
time in writing. In the event of the Company not receiving suitable advertisement copy by
the copy deadline date it reserves the right to broadcast either.
(a) the name, address, e-mail, telephone/fax number and basic business category details of
the Advertiser if supplied: or
(b) a previous advertisement broadcasted on behalf of the Advertiser by the Publisher; and
in either case:
(i)
the Company will not be responsible for any error or omission arising therefrom; and
(ii)
The Advertiser shall remain liable to pay for such advertisements.
5.2 Unless otherwise specified in writing by the Company, payment shall be made by the Advertiser not later than 30 days after the relevant date notwithstanding that property in the goods has
not passed to the Advertiser.
5.3 Time for payment shall be essence of the contract. With out prejudice to any other rights it
may have the Company reserved the right to charge interest at NBSC plc. base rate plus 4% or at
the rate specified from time to time under the provisions of Late Payment of Commercial Debts
(Interest) Act 1998 (whichever is higher) on all overdue accounts and for the purpose of clauses 10
and 13 the full purchase price of the goods shall include all interest payable hereunder,
6.
FAILURE TO PAY, CANCELLATION OR DEFERMENT
6.1 If there shall be an Intervening Event, the Company may within a reasonable time thereafter, defer or cancel and further services, stop any broadcast and treat the contract of which these
Conditions form part as determined but without prejudice to its rights to the full purchase price of
the services delivered and damages for any loss suffered in consequence of such determination.
(a) failure by the Advertiser to make any payment when it becomes due
(b) breach by the Advertiser of any of the terms and conditions of this contract
(c ) the presentation against the Advertiser of any petition for a bankruptcy order, administration order, winding-up order or similar process;
(d) the appointment of an administrative receiver or receiver in respect of the business of
any part of the assets of the Advertiser; and
(e ) the Company forming the reasonable opinion that the Advertiser has become or is likely
in the immediate future to become unable to pay his, her or debts
6.2 Cancellation by the Advertiser prior to contract completion, will only be accepted at the
discretion of the Company and in any case on condition that any costs or expenses incurred by the
Company up to the date of cancellation and all loss or damage resulting in the Company by reason
of such cancellation will be paid by the Advertiser to the Company forthwith. Acceptance of such
cancellation will only be binding on the Company if in writing and signed by a director of the
Company.
6.3 Any cost incurred by the Company due to suspension or deferment of any order by the
Advertiser or in the event that the Advertiser defaults in collecting, or giving instructions for the
delivery of, any goods of the performance of any services will be payable by the Advertiser forthwith on demand.
7.
FORCE MAJEURE
7.1
For the purpose of this clause “force majeure” shall mean any circumstances beyond the
reasonable control of the Company including (but without prejudice to the generality of the foregoing)
(a) Acts of God, riots, civil commotion, national or international emergencies, strikes, lock
out, work to rule, overtime bans or other labor disputes.
(b) destruction or damage due to natural causes, floods, fire, explosions, breakdown of
machinery, sabotage or embargo.
(c ) any order of a local, national or international authority
(d) shortage of labor, equipment, materials or supplies
7.2
The Company shall not be held liable or deemed to be in breach of any contract by reason of
any delay or failure to perform it’s obligations hereunder to the extent that the same has been
caused or fulfillment of it’s obligations to the Advertiser have been prevented hindered or delayed
by force majeure.
7.3
If the Company is prevented from preparing and/or delivering the Services or performing
parts of Services by reason of force majeure the Company may, at it’s option, prepare and/or
deliver or perform and the Advertiser shall take and pay for such part of the services as the Company shall be able to delivery or perform in accordance with the Contract.
8.
LAWS AND JURISDICTION
The proper law of all contracts with the Company shall be United States of America law which
shall govern in all respects the construction and effect of such contracts and of these conditions.
The Advertiser agrees that in the event of any dispute arising out of the contract or the performance thereof he will submit to the jurisdiction of Horry County, South Carolina.