health area - Fundación Jose Cuervo

Transcription

BOARD OF DIRECTORS
Doris L. de Beckmann
Chairwoman
Tere Bailleres
Advisor
Lorenza Dipp
Advisor
DIRECTORY
Cecilia Elizondo
Advisor
Sonia Espínola de la Llave
Director
Marie-Therèse Hermand de Arango
Advisor
Evelyn Castañeda Chávez
Community Development
Coordinator
Mónica Legorreta
Advisor
Lupita Phillips
Advisor
Patricia Contreras Ramírez
Institution Development
Coordinator
Pepita Serrano
Advisor
Margarita Arana Cisneros
Special Projects
Coordinator
Marinela Servitge
Advisor
Nancy García Corona
Administrative Assistant
TABLE OF CONTENTS
2
Message from the Chairwoman of
the Jose Cuervo Foundation
22
COMMUNITY IMPACT
BY SECTOR
4
Mission, Vision, Values
26
Family Sector
6
ACTION AREAS
30
Women Sector
8
Health Area
32
Youth Sector
10
Education Area
36
Children Sector
12
Productivity Area
38
Senior Sector
18
Culture Area
40
20
Values Area
CORPORATE SOCIAL
RESPONSIBILITY
2 / JOSE CUERVO FUNDATION / ANNUAL REPORT OF ACTIVITIES 2014
MESSAGE FROM
THE CHAIRWOMAN
OF THE JOSE
CUERVO
FOUNDATION
T
his year of 2014 was without a doubt a
year of challenges and opportunities,
the period to which the present Report of
Activities of the Jose Cuervo Foundation
corresponds. A year in which we persevered, beyond the national vicissitudes, in
our purpose of making true, day to day, the
ideal that the Foundation has hoisted for
sixteen years and which is none other than
contributing to the improvement of living
conditions of the families and persons that
coexist and are related to the Jose Cuervo
companies.
With satisfaction, we can affirm that
the efforts carried out in the execution of
the diverse programs, projects and activi-
JOSE CUERVO FUNDATION / ANNUAL REPORT OF ACTIVITIES 2014
ties of the Foundation, in Tequila, La Laja,
the Sierra and the agave region, yielded
results that encourage us to persist, with
decision and hope, on the road we have set
out on, the way of our Integral Model of Local Development, to contribute to elevate
the quality of life in many communities. We
are certain that in this way, we add our contribution to that of many exemplary Mexicans who, in different trenches, fight for a
better Mexico.
This year we continue to apply support and attention in the areas of health,
education, values, culture, etc., covering
practically all sectors of the population,
from children to seniors. In a special manner we gave a great impulse to programs
targeting children and teenagers with the
certainty that the care for these sectors,
frequently vulnerable to diverse threats,
will result in a healthier, addiction-free society. In addition, the support destined to
infrastructure improvements for several
schools aims to this end.
Among other achievements, we are also
glad that the human development programs
for the family, women and youths had a high
demand and assistance this year, as well as
the consolidation of several micro-business
projects we have been driving and strengthening for several years.
/ 3
In the country’s current circumstances
and in the future, it is imposed that we continue to act with tenacity and hope, with
positive vision and with social responsibility, because all Mexicans are indispensable
to forge the project of a better country for
everyone, especially for the needy, and because we can all contribute our bit for the
achievement of said objective.
I sincerely thank Casa Cuervo for its
unconditional support; our honorable advisors for their sage and constant proximity;
to every person and institution that generously collaborated; and the team of the
foundation for their commitment and dedication. Thanks to all for making 2014 a year
of advances for the Jose Cuervo Foundation benefiting many families and persons.
Sra. Doris L. de Beckmann
WITH SATISFACTION, WE CAN AFFIRM
THAT THE EFFORTS CARRIED OUT YIELDED
RESULTS THAT ENCOURAGE US TO PERSIST,
WITH DECISION AND HOPE ON THE ROAD
WE HAVE SET OUT ON…
MISSION
“
To contribute to elevate the quality of life
of the communities where the Jose Cuervo companies are inserted” is the mission
assigned to the Jose Cuervo Foundation
(JCF) since its creation in the year of 1998.
According to its mission, the JCF develops its social work in the communities of
the municipalities of Tequila and Zapotlanejo, in its political deputation of La Laja.
In both municipalities are located, respectively, the distilleries of “La Rojeña” and “Camichines”, of Casa Cuervo.
However, and beyond its territorial focalization, for the JCF the essential content of
its mission is definitive: to elevate people’s
quality of life. This means to provide the
means and conditions for people to achieve
the sufficient satisfactors not only in their
physical material nature (health, housing,
work…), but also in regards to their ethicalsocial area (education, values, family integration, self improvement…).
VISION
T
o be a model institution in social management, aligned to the commitment and
demands of the company’s Social Responsibility. For this matter, the JCF has developed
its Integral Model of Local Development
(IMLD) which allows it to cover all society
sectors and promote the material wellness
of the communities where it operates, as
well as the social development through the
promotion of the practice of values that dignify the human being.
VALORES
H
onesty: coherent and sincere behavior
in saying and doing.
Compromise: work with complete dedication and tenacity.
Efficiency: transparent application and
optimum management of resources.
Generosity: to go beyond the strict duty
in service to others.
Loyalty: to promote and defend the Institution.
Teamwork: to make strength and union
by avoiding personal interests.
TO CONTRIBUTE TO ELEVATE THE
QUALITY OF LIFE OF THE COMMUNITIES
WHERE THE JOSE CUERVO COMPANIES
ARE INSERTED.
/ 5
ACTION
AREAS
D
uring 2014 it was satisfactory for the
JCF to answer to multiple demands of
the population, both in Tequila and in La
Laja, stemming from diverse areas. This
was possible thanks to the territorial focalization of its labor in communities close to
the Jose Cuervo companies. In other words,
said scheme or reality allowed the JC Foundation to work in greater depth and spaces
in favor of said communities.
In the following pages we offer an evaluative summary of the achieved goals
as well as the benefits obtained in the following areas:
1.
2.
3.
4.
5.
Health Area
Education Area
Productivity Area
Culture Area
Values Area
40 THOUSAND 697
INHABITANTS
IN TEQUILA
2 THOUSAND 845
INHABITANTS
IN LA LAJA
LA LAJA
TEQUILA
CHAPALA
LAKE
GUADALAJARA
/ 7
HEALTH
AREA
A
ware of the importance of this factor
in society and, particularly, in each person, the JCF kept, in 2014, its contributions
to the health of the population, through
medical aids granted to persons and families, as well as through economic support
to institutions dedicated to health and the
provision of services of this nature to the
community.
110 BOYS AND GIRLS, BORN
WITH HARELIP AND/OR CLEFT
PALATE, WERE OPERATED IN 167
SURGICAL PROCEDURES,
IN GUADALAJARA.
• OPERATION SMILE
Faithful to its commitment to society, the
JCF continued to provide its support to the
Operation Smile Foundation during 2014,
thanks to what 2 days were carried out in
the capital city of Jalisco, of which the following results came out:
236 boys and girls were evaluated, born
with harelip and/or cleft palate; 110 were
operated in 167 surgical procedures. Plus,
99 postoperative revisions were made.
MORE THAN 400 MP
CHANNELED/
79 AIDS
16 FOR MEDICATION/
5 SURGERIES/12 PROSTHETICS/
18 MEDICAL TESTS/
2 FUNERARY EXPENSES/
39 DIVERSE
• INDIVIDUAL SUPPORT
Throughout this year, dozens of people
came to the JCF demanding help to care for
several health needs, some of which were
urgent. With satisfaction, we can say that,
applying its own resources, the JCF answered punctually most of these demands, as
can be seen in the following data:
Out of 79 aids, 16 were for medication,
5 for surgeries, 12 for prosthetic devices,
18 for medical tests, 2 for funerary expenses and 39 for diverse dental, viatical, etc.,
channeling through all of these a total of
$402,166.00 pesos.
/ 9
EDUCATION
AREA
T
he development of the towns, in general, and of each person, in particular, is
based on education, as human history testifies. Without education there is no possibility of progress. Aware of that, during
2014 the JCF continued to contribute in an
important manner to the integral formation of children, youths, and adults.
In 2014, we continued to grant aids to
institutions dedicated to the teachinglearning process and carrying out diverse
activities to stimulate learning and for
human formation that compliment and enrich the school education. For adults, the
human development and value formation
programs and events were intensified.
• ANNUAL CHILDREN’S AWARDS
For the eleventh consecutive year, the JCF
carried out this great event whose objective is to stimulate children towards a greater
appreciation and dedication to study, with
which they will not only be better prepared to move forward through the following
stages of their formation, but we also contribute to mitigate the high level of school
desertion in the secondary level.
• PREVENTIVE EDUCATION
• VALUES EDUCATION
In this year we carried out the Addiction
Prevention Program, opening it to cover a
broader teenage-juvenile problematic but,
at the same time, focusing it on boys at risk
so, in this way, we can obtain greater efficacy from the program, which changed its
name to “Preventive Education Program”.
In the four secondary schools in Tequila, focal groups were formed with kids
that were detected to be at risk and who
received 6 workshops aimed at combating
bullying, alcoholism, lack of assertiveness,
drug addiction, among others risks that
prevented them from continuing with their
studies.
490 youths-teenagers were treated per
week in the workshops, apart from having
provided them with 372 personal orientations, per week.
This is the distinctive character or sign of
the JCF. Indeed, we consider values education as important as the material welfare of
people. With this vision, our human development programs are oriented to promoting
the practice of positive values in all the sectors of the population and, this way, making
true the mission of integrally improving the
quality of life of people and families.
That is why the JCF carried out multiple activities during 2014, such as: massive
events, Anspac personal growth workshops, conferences, child “missions” and
youth counseling workshops.
AIDS WERE GRANTED TO INSTITUTIONS
DEDICATED TO THE PROCESS OF
6 WORKSHOPS/
490 YOUTHSTEENAGERS TREATED/
372 ORIENTATIONS
PER WEEK
TEACHING-LEARNING AND STIMULI TO
STUDYING AND HUMAN FORMATION.
/ 11
PRODUCTIVITY
AREA
O
ne primordial task of the JCF has been
and is, without a doubt, the encouragement and promotion of diverse actions that
facilitate and contribute to the economical
improvement of the region and, specifically,
of the families.
Given the high demand for decently-paid
employment and jobs in the country, the JCF
has been encouraging diverse projects aimed at said purpose, such as, among others,
opening spaces for artisan micro-entrepreneurs and, above all, establishing important
alliances with other instances that are added
to the achievement of the same objective,
especially the alliance with IBM de Mexico
and the Tequila Route.
THE PREVENTION MODEL DESIGNED
ALONG IBM WILL BE THE GREAT
MILESTONE IN JALISCO AND MEXICO
FOR A MUNICIPALITY LIKE TEQUILA
TO BE DEVELOPED AS A SMART CITY.
• TEQUILA SMART CITY
– IBM AND JCF
The year 2014 marked a historic milestone
in the work of the Jose Cuervo Foundation since, along with the Council for the
Integral Development of Tequila (CODIT,
in Spanish) and IBM de Mexico they anticipated the foundations for making Tequila
a Smart City by 2020. The three bodies,
forming a powerful strategic alliance, announced the development of a unique and
custom-made program that will identify
the priority requirements of the municipality of Tequila and will allow to lay the
groundwork for a preventive model aimed
towards becoming a smart city by 2020.
“The prevention model designed along
with IBM will be the great milestone in Jalisco and Mexico, for a municipality like Tequila
to be developed as a Smart City, to improve
the quality of life of its population and provide tourists an exceptional experience.
Likewise, it will show that the highly complex
approximations at the beginning, can yield
results of incalculable qualitative and quantitative value touristically, in the vitality of an
economy, the respect for the environment,
transparency and development of a country”,
indicated Héctor Fernández Rousselon, Corporate Director of the JB Group.
/ 13
• TEQUILA ROUTE
Since five years ago, the strategic alliance made up by the JCF, the Interamerican
Development Bank (Banco Interamericano
de Desarrollo, in Spanish) and the Regulating Council of Tequila has remained on the
rise to make the Tequila Route the motor
that drives tourism in the agave corridor
through the conjunction and strengthening
of MSMEs associated to the tourist sector.
With respect to 2014, the Tequila Route
obtained achievements superior to those
of previous years, among them: an economic spillover in the region superior to 550
million pesos, after receiving 945,000 visitors and a private inversion of more than
850 million pesos.
In addition to the above, it should be noted that it obtained international projection
establishing cooperative alliances with tourist agencies in Columbia and Honduras.
550 MP OF
ECONOMICAL SPILLOVER
945 THOUSAND
VISITORS
850 MP OF
PRIVATE INVESTMENT
350 MEMBERS
COOPERATIVE EL OLVODO/
4 MP IN SOCIAL CAPITAL
• EL OLVIDO COOPERATIVE
The El Olvido Cooperative, created eleven
years ago with contributions of the JCF and
the SEDER, has become the tip of the development spear of the small communities of
the Sierra.
Originated by the JCF, thanks to its soft
loans it benefits dozens of families in diverse productive projects.
In 2014, the number of members ascended to 350 and its social capital ascended
to 4 million pesos.
/ 15
• ARTISAN PRODUCTION
During 2014, the JCF continued providing
advice and support to diverse regional artisans with the purpose of encouraging them
towards their consolidation as self-sustaining MSMEs. The advice on packaging and
brand design for the following products is
noteworthy: agave jam, woven agave fiber,
agave cookies and agave quiote crafts.
This year, the participation of artisans
from Tequila in commercial spaces, opened
by the JCF for them, stands out: the Festival del Tequila 2014 (Tequila Festival), and
the Bazar Navideño Oracle 2014 (Christmas
Bazaar).
150 STUDENT
FROM CECAT IN TWO
YEARS
• CECAT
With the intention of providing micro-entrepreneurs with the necessary digital tools
for the best commercialization of their products, the Centro de Capacitación Tecnológica de Tequila (Tequila’s Technical Training
Center) has kept its doors open.
Two years after its opening, this year it has
150 students who graduated from basic, intermediate and advanced computer courses.
/ 17
CULTURE
AREA
E
ach year, the JCF works on this area in
order to encourage and promote culture
in all its manifestations, especially Mexican
culture, linked in great measure to the traditions and symbols of Jalisco and Mexico,
such as tequila, mariachi and charrería.
With this work, the JCF is adding itself
with all its potential –and with concrete actions and events– to the effort that Casa
Cuervo has been doing to turn Tequila into a
world-class cultural-touristic center.
• X TEQUILA CULTURAL FESTIVAL
During the days of the 4th, 5th and 6th of
April of this year, the X Edition of the Tequila Cultural Festival took place, as a space
created to promote the best of the artistic
creation of Mexico and the world.
It begun on Friday the 4th with the opera
representation of Mozart’s the Magic Flute,
with the Guadalajara Philharmonic Orchestra and the participation of world-class singers accompanied by the choir of the JCF.
In the following days the musical presentations of Zofi Zaro and Fandango occurred, with a total capacity of 3 thousand
people who enjoyed, in the Foro Cuervo, this
grand international event, which as as a purpose to promote culture and the fine arts.
MORE THAN 3 THOUSAND
PEOPLE ENJOYED THE X TEQUILA
CULTURAL FESTIVAL.
• JOSE CUERVO FOUNDATION CHOIR
• MUSIC SCHOOL
With six years of trajectory and 35 members, the choir of the Jose Cuervo Foundation is today a reality that is ever more consolidated and promising. In this year 2014 it
had diverse participations, being the most
successful one, without a doubt, during the
representation of Mozart’s The Magic Flute
opera in the opening of the Tequila Cultural Festival 2014. In addition, it had several
presentations in different localities such as
Guadalajara and Zapopan and, of course,
Tequila.
In 2014, the JCF continued to offer the communities of Tequila and adjacent municipalities its Music School as a cultural space
where youths and children can be professionally formed in the art and discipline of
music to, later on, be projected in an even
more professional manner in other instances and musical levels.
At present, 248 students study music in
its classrooms.
• VARIOUS PRESENTATIONS
In the massive events of human development such as the Family Forum, the Week of
Youth and others, dedicated to youths and
children, women, family and seniors, shows
were incorporated that constitute a way of
cultural promotion and diffusion: concerts,
representation, theater plays, musicals, visual arts contests, etc. It is, without a doubt, a permanent effort with clear formative
effects for the population. To each of these
events we grant its space in their corresponding section.
7 HUMAN
IMPROVEMENT
PROGRAMS
VALUES
AREA
I
t is an inalienable commitment of the JCF
to promote the encouragement and practice of values that dignify the human being.
Without this fundamental contribution to
our communities, our labor would be cut
short, incomplete. With the experience
we’ve had, we are convinced that the wellbeing of people is equally or more important than their material well-fare.
That is why, during 2014 we carried out
diverse activities and events, oriented to all
social sectors and people with the purpose
of offering conductual knowledge and tools
that would motivate them to value their dignity as persons, the integrity of their family
and the need to provide values to society
in order to build a social coexistence that
is ever more healthy and favorable to their
integral development.
IN TEQUILA AND LA LAJA
• ANNUAL PROGRAMS
As each year, and with the purpose of promoting the practice of values, in 2014 we
also continued to carry out the 7 programs
of human development or self improvement, addressed to all social sectors both
in Tequila and La Laja. In the space dedicated to each sector, the information of each
particular program is broadened.
IT IS AN INALIENABLE COMMITMENT OF THE
JOSE CUERVO FOUNDATION TO PROMOTE
THE ENCOURAGEMENT AND PRACTICE OF
VALUES THAT DIGNIFY THE HUMAN BEING.
• MONTHLY CONFERENCES
An optimal resource for the promotion of
values is, without a doubt, the conference.
Which is why some of our programs are based on periodic, monthly, conferences that
we openly offer to parents, women and
youths-teenagers.
This modality, given the flexibility it
offers, allows us to organize a consecutive
thematic structure or else, should the need
arise, develop a punctual and convenient
subject for the community.
/ 21
• MASSIVE EVENTS
These events are characterized by their duration of three or more days, as well as for
the balanced combination of humanistic,
musical, artistic and festive contents with
which they are developed. This way, participants not only enjoy and learn, but they also
partake and participate, which creates a sense of solidarity and communion among the
population. Such events have as an objective
to give an honorable closure to the 5 main
programs of human development.
• WEEKLY WORKSHOPS
Without vainglory we can affirm that the
JCF promotes more than three thousand
workshops of various kinds each year, as
in fact it promoted during 2014: workshops
for productivity, for the promotion of women dignity, against addictions, etc. It is
worth noting that most of these workshops
were carried out each week, especially the
ANSPAC (the National Association in pro of
Self Improvement) workshops for women.
COMMUNITY
IMPACT BY
SECTOR
O
ur Integral Model of Local Development
(IMLD) guides the steps of the JCF and
marks the path of its social work on behalf
of the communities located in the vicinity of
the companies of Casa Cuervo.
By means of their application, the JCF
seeks to positively influence not only in diverse areas of society (education, health…),
but also to reach the different community
sectors: children, youths, women, family
and seniors, thus materializing its characteristic of integrality.
The following pages account for the
effects achieved in each of the following
community sectors:
•
•
•
•
•
Family Sector
Women Sector
Youth Sector
Children Sector
Senior Sector
/ 25
FAMILY
SECTOR
A
ware of the national reality and of the
several factors that attempt and provoque family disintegration, at the JCF we
maintained, during 2014, our attention focus in the family, the basic cell of society,
in whose bosom are forged, for good or for
evil, the citizens of the future.
The importance of safekeeping this fundamental social institution from disintegration is evident. That is why we continue to
promote several actions, oriented to strengthening families.
• “KNOW TO GROW” PROGRAM,
IN TEQUILA
• “KNOW TO GROW” PROGRAM,
IN LA LAJA
The JCF offered parents, both in Tequila
and in La Laja, the annual monthly conference cycle called “Know to Grow”. In Tequila 11 conferences were given with subjects
such as rejection between parents and
children, love manifested differently, etc.
5,100 persons were benefited from this
program.
Also in La Laja, a small community in the
municipality of Zapotlanejo, replicating the
program developed in Tequila, 11 conferences were given, benefiting 1,400 parents
with them.
/ 27
• X FAMILY FORUM
These events are characterized by their duration of three or more days, as well as for
the balanced combination of humanistic,
musical, artistic and festive contents with
which they are developed. This way, participants not only enjoy and learn, but they also
partake and participate, which creates a sense of solidarity and communion among the
population. Such events have as an objective
to give an honorable closure to the 5 main
programs of human development.
THE THERAPISTS OF THE BATESON
INSTITUTE, IN GUADALAJARA,
TREATED A MONTHLY AVERAGE
OF 110 FAMILIES.
• CETIF
Through the Center for Comprehensive Family Therapy (CETIF, for its Spanish initials)
hundreds of inhabitants, especially couples
and marriages from Tequila and La Laja,
were benefited from the magnificent labor
developed by this center during the year. It
is gratifying for the JCF to have created this
institution that every day makes the purpose for which it was created possible: repair
difficult and complex family problematics.
In 2014, the therapists of the Bateson
Institute in Guadalajara treated a monthly
average of 110 families in nearly 2,000 hours
of therapy and the same number of sessions. Specifically, 2,373 persons in Tequila
and 252 persons in La Laja were treated.
• CEINJURE-INTEGRAL CENTER
OF REGIONAL JUSTICE
Just like previous years, this penitentiary
center continued to have the support of
the JCF with the purpose of contributing
to the labor of social reinsertion of interns.
Specifically, in 2014, the aids consisted in
3 punctual conferences, requested by the
Board for the inmates, as well as the donation of electronic devices and the coating of
the dome, necessary for the better performance of the center.
/ 29
WOMEN
SECTOR
S
ince its creation, the JCF has maintained
its commitment to the advancement of
women in its different life roles: as a mother,
wife, educator, professional, worker, etc.
Women, as it is known, make up a vital sector of and in society.
That is why in the JCF we seek, through
conference cycles, workshops and events,
that each woman becomes aware of her
great personal dignity and her important
role as former of generations.
79 GROUPS BOTH
IN TEQUILA AND LA LAJA
1,117 PARTNERS
IN THE WEEKLY
WORKSHOPS
• ANSPAC PROGRAM
With this program, created and structured
for women, comprehensive improvement
of the person is sought, based in the conviction that only those who continuously
develop all of their human potential can be
builders in their family and community of a
new and better world.
Their weekly workshop methodology
makes possible the cascading formation
from the board members, group coordinators and cheerleaders that teach the shop
to their neighborhood group with topics
of personal growth (self-esteem, personal
appearance, emotional intelligence, etc.).
In 2014, the number of groups both in
Tequila and La Laja increased to 79, with
a total of 1,117 members or participants in
the weekly workshops.
326 MOTHERS IN TEQUILA HAVE
THE TIME AND OPPORTUNITY TO
ACCESS A PRODUCTIVE
AND REMUNERATIVE JOB.
• DAYCARE CENTERS
• IX TEQUILA EXPO-WOMAN
The efforts made by the JCF during the past
years reached their full success in 2014, upon
realization of the eighth Daycare Center, located in the El Salvador community, in the
Sierra of Tequila.
There are then 8 Daycare Centers programmed, which are already fully operating
in the municipality of Tequila, to which the
JCF continues to provide economic and advisory support for their excellent operation.
This way, 326 mothers in Tequila have the
time and opportunity to access a productive
and remunerative job.
The natural evolution of societies imposes,
sometimes, new strategies and ways into
chores. In 2014, facing the advancement of
medical services in the city of Tequila, the
JCF imprinted a new modality into its traditional annual event of the Tequila ExpoWoman.
A total of 10 stands were set up with
articles of interest to women, in the Jose
Cuervo forum, which housed more than 1,500
women, who received a welcome cocktail, a
conference given by Adriana Corona under
the subject “How to be a complete woman?”,
and a music concert with the great mexican
singer Dina Buendía.
• GUIDE MOMS
Much work was carried out during the year
by the Mamás Guías (Guide Moms), whose
number increased both in Tequila and in La
Laja. Granting a valuable part of their time
free of charge, they make it possible for the
more than 320 boys and girls of the Cuervo Kids Club (see its section) to delve each
month in a value such as friendship, respect,
responsibility, honesty, etc., through several
dynamics such as social missions and games.
/ 31
YOUTH
SECTOR
B
eing the youths-teenagers sector the
bearer of the future of the country, it
worries, but even more so, it occupies the
JCF with their healthy development. We are
acutely aware that their present does not
cease to be complex and even threatened
by destructive factors, that come both from
technology and deflective groups.
Due to the above, our programs and
initiatives towards this sector seek to
open the vast horizons of their potentials
to youths-teenagers, and to strengthen in
them the habits of a healthy behavior by
offering them tools of self improvement,
leadership and life project.
A HIGHLY FORMATIVE SPACE
FOR THE MORE THAN 5,000
YOUTHS THAT PARTICIPATED
IN THE DIVERSE ACTIVITIES.
• X YOUTH WEEK
Carried out during the days from the 21st to
the 24th of October, this great traditional
event for youths of 16-28 years of age culminated with great success and impact in
its tenth edition with directed values conferences, testimonials of life that are an
example in the social, academic or sports
areas, as well as shows and concerts.
The JCF spared no efforts to offer a
highly formative space for the more than
5,000 attendees who participated in
the diverse activities, with the following
program: Testimonial of Dr. José Villela
Vizcaya: “A life lesson before adversity”;
Conference by Fernando Córdova with
the subject of “Professional joy”; Conference by the P. Alejandro Ortega Trillo with
the subject of “Vices and virtues”. As for
shows, Mariana Bo with violin performance, Niko hypnotist, “Zero X cent” theater
play, a journey through the mirror, and the
Intercollegiate Dance Competition.
A special note should be made for the
workshops and the presence of car accident simulators as part of the preventive
campaign lead by the JCF with the youths.
4 DAYS/
5 THOUSAND YOUTHS
TEENAGERS/
CONFERENCES/
TESTIMONIALS/
SHOWS
21 NARRATORS
• CONGRESCUELAS
They consist of mobile mini-congresses,
carried out in secondary and high school
campuses, with duration of one day, whose
objective is to offer youths an opportunity
to reflect, debate and broadly share ideas
and subjects that are of interest to them.
During May of this year of 2014, we carried out 7 Congrescuelas in 6 secondary
and 2 high schools in Tequila. Upon express
request of the principals of the schools, we
aligned the Congrescuelas to a requirement
of vital importance in these stages of formation: reading and reading comprehension.
Thus, and with prior notice, 21 narrators
of the 8 campuses concurred, who exposed in a very professional and experiential
way the contents of their readings. It was a
fascinating experience for all of the schoolchildren and for the principals and teachers.
3,290 youths lived the congress brought to
their school.
The Congrescuelas closed with a flourish
with the conference “You are the magic”
about life projects, delivered by a subject
specialist.
CONCURRED, WHO EXPOSED,
VERY PROFESSIONALLY,
THE CONTENTS OF THEIR
READINGS.
• PROGRAM:
“I AM PEPE EXCURSIONIST”
This new program has as an objective to
ensure that teenagers acquire creative experiences with human, social and ecological
sense, with progressive self-knowledge and
complementary of the family and school, in a
responsible fashion.
Mainly, youths of focal groups (youths at
risk) of all the secondary schools in Tequila were invited, and weekly activities were
made on Saturdays from 8:00 to 10:30 a.m.
at Unidad Deportiva 24 de Enero, closing,
every two months, with an excursion to the
hill of Tequila.
The results have been very encouraging:
the youths that participate in the project
present immediate behavior changes, which
is reflected in their relationship with their
classmates and teachers.
Currently, 120 youths looked after every
Saturday, and the project grows every week
with applications from youths-teenagers
that wish to enter the program.
120 YOUTHSTEENAGERS/
LOOKED AFTER EVERY
SATURDAY FOR TWO
MONTHS
/ 35
CHILDREN
SECTOR
C
hildhood being a key stage in the development and formation of every person,
the JCF intensified, during 2014, its efforts
for children, not only by working for the integrity of their families, but also working
closely with schools and parents, involving
them in the integral and harmonious development of their boys and girls.
Specifically, the program Club Infantil
Cuervo (CLIC) (Cuervo Kids Club) had an
important expansion both in Tequila and La
Laja, having as a target to reach as soon as
possible all the boys and girls of the mentioned communities.
THE CUERVO KIDS CLUB
INCREASED THE NUMBER OF ITS
MEMBERS TO 345, ADDING UP
TEQUILA AND LA LAJA.
• CUERVO KIDS CLUB
(CLIC)–TEQUILA
With a duration of six years, this program
has as a specific objective the values education for boys and girls. In the present year,
the club had a notable increase reaching a
record number of 350 children that are currently part of it. Likewise, the achievement
of having almost duplicated the number of
Guide Moms ought to be highlighted, (voluntary coordinators of the club’s activities), upon going from 24 to 42.
• CUERVO KIDS CLUB
(CLIC)-LA LAJA
• XI ANNUAL CHILDREN’S
AWARDS
Meanwhile, the CLIC in La Laja managed
to increase the number of its members by
going from 145 to 250, while the number
of Guide Moms came up to 28, seven more
than last year. Just like in Tequila, we carried
out the traditional “missions”, the weekly
workshops and several complementary activities.
With the purpose of motivating boys and
girls towards love and full dedication to
studying, the JCF conducted, for the eleventh consecutive year, this great event
for boys and girls in which it recognized
and awarded the best school grades of
all primary schools of the Municipality of
Tequila, La Laja and the Sierra. Those who
were celebrated received a personalized
award, accompanied by a gift backpack
and enjoyed a magic show.
1,184 were awarded in Tequila, 460 in La
Laja, and 232 in the Sierra.
1,184 AWARDS
IN TEQUILA
460 AWARDS
IN LA LAJA
232 AWARDS
IN THE SIERRA
SENIOR
SECTOR
T
o acknowledge, see to and take care of
our seniors must be a permanent attitude of every society. Aware of it, the JCF has
been attentive since its creation to look for
this social sector that deserves, additionally, all of our respect and gratitude.
Such are the criteria that have guided
the several initiatives that the JCF has undertaken in favor of this sector.
IT IS WORTH TO POINT OUT THE
PROFESSIONALISM OF THE 10
PERSONS WHO WORK IN THIS
CENTER AND CONTRIBUTE TO THE
WELLBEING OF THE ELDERLY
THEY CARE FOR.
• HOME OF THE ELDERLY
• IX GOLDEN YEARS HOMAGE
The JCF has maintained its commitment of
unrestricted support, with resources and
supervision, to this institution, verifying
that the elderly receive the medical care as
well as prescribed occupational therapies.
It is worth to point out the professionalism of the 10 persons who work in this center and contribute to the wellbeing of the 19
seniors they care for, apart from carrying
out activities of complementation of funds
for the better development of the center.
Following an already pleasant and consolidated tradition, in September of this year,
we carried out in the city of Tequila, the IX
edition of the Golden Years Homage, a homage of gratitude and acknowledgement to
seniors or people over 60 years of age.
With an also traditional scheme, we received, with a welcome cocktail, more than
1,400 seniors who attended the event at
the Jose Cuervo Forum, where we begun
with a special acknowledgement to two
persons for their life trajectory and their
contributions to the enlargement of Tequila, to then continue with diverse activities
of fun and entertainment, and finally to
conclude with the strong number of the
evening: the great ballet gala by the group
Ballanz Ballet, incorporating the Cultural
Institute of Zapopan.
/ 39
CORPORATE
SOCIAL
RESPONSIBILITY
The Anahuac University gave out the first
medal in Social Responsibility 2014 to Grupo Cuervo by hands of its president, don
Juan Beckman Vidal, who upon receiving it
stressed how the social responsibility has
been consolidating the company, since for
him it is important to tend to not only the
economic aspects but also the social ones,
which is why Grupo Cuervo stands firm on
its path of commitment to society.
At the Jose Cuervo Foundation we congratulate ourselves with this award to our
president don Juan Beckman Vidal, and
make ours his words of profound social
content: “there is always something to be
done to help others”, words that touch the
IT DOES NOT MATTER WHERE YOU
COME FROM, THERE IS ALWAYS
SOMETHING TO BE DONE TO
HELP OTHERS.
very essence of the social responsibility as
a way of life that anyone can exercise, and
that he himself further expressed in the following terms: “ it is important to visualize
the needs of society to support communities and, above all, the children, since at
their age is when they can learn the most.”
These two phrases enclose the philosophy
that feeds the approach of the programs we
are carrying out at the Jose Cuervo Foundation now and in the future.
At the ceremony, our chairwoman Mrs.
Doris Legorreta de Beckman, the rector
of the Anahuac University, presbyter Jesús Quirce Andrés, L.C., the academic vice
rector, Master Jaime Durán Lomelí and the
director of the Faculty of Social Responsibility, Dr. Roberto Delgado Gallart, were
present, as well as diverse directives of
Grupo Cuervo and students of the different
programs of the faculty.

health area - Fundación Jose Cuervo

Transcription

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