MMS Workshop

MMS Workshop
CDMA 2004 Latin America Regional Conference
Gerry Flynn
May 28, 2004
“Safe Harbor” Statements
Verizon Communications, Verizon Wireless
NOTE: This presentation contains statements about expected future events and financial results
that are forward-looking and subject to risks and uncertainties. For those statements, Verizon
Communications and Verizon Wireless claim the protection of the safe harbor for forward-looking
statements contained in the Private Securities Litigation Reform Act of 1995. With respect to
Verizon Communications, the following important factors could affect future results and could
cause those results to differ materially from those expressed in the forward-looking statements:
the duration and extent of the current economic downturn; materially adverse changes in
economic or labor conditions in the markets served by us or by companies in which we have
substantial investments; material changes in available technology; technology substitution; an
adverse change in the ratings afforded our debt securities by nationally accredited ratings
organizations; the final results of federal and state regulatory proceedings concerning our
provision of retail and wholesale services and judicial review of those results; the effects of
competition in our markets; our ability to satisfy regulatory merger conditions; the ability of
Verizon Wireless to continue to obtain sufficient spectrum resources; our ability to recover
insurance proceeds relating to equipment losses and other adverse financial impacts resulting
from the terrorist attacks on Sept.11, 2001; and changes in our accounting assumptions that
regulatory agencies, including the SEC, may require or that result from changes in the accounting
rules or their application, which could result in an impact on earnings. With respect to Verizon
Wireless, we refer you to the factors that are discussed under “Risk Factors” in its Registration
Statement on Form S-4 (No.333-92214.)
Wireless Bandwidth Is Increasing...
3G
Video Streaming
Remote Medical Service
Video On Demand
Increasing Value
Still Imaging
Audio Streaming
High-Quality Video
Conferencing
Mobile Television
Text Messaging
2G
Electronic Publishing
Voice
E-Commerce
Mobile Radio
E-mail
1G
Audio
Voice-driven Web, streaming audio
Voice Mail
Telephone/Fax
0
9.6
32
Data
Weather, traffic, news, sports, stock updates
64
128
144
384
2,000
Data Transmission Speed - Kbps
…Enabling new applications
GROWTH INITIATIVES
Building on Data Success
>21 Million
Picture Messages
2.1 Billion
Messages
1Q’03
4Q’03
1Q’04
>19 Million
Downloads
1Q’03
4Q’03
1Q’04
1X National Access
(data megabytes)
Tri[pleded
in 2003
1Q’03
4Q’03
1Q’04
1Q03
2Q03
3Q03
4Q03
GROWTH INITIATIVES
Expansion of EV-DO Network Opens
Floodgates for Richer Services…
2001-2003
1xRTT
40kbps – 60kbps data
Best-in-Class Voice
2004+
1xEV-DO
300kbps – 500kbps
Investing $4B per
year to create the
best wireless
network in the U.S.
Incremental $1B
investment in ’04
and ‘05 to create the
fastest, most
efficient wireless
WAN
Broadband for
Business
Broadband for
Consumer
Ø Speed
Ø Ubiquity
Ø Rich Data
Ø Multi-media
Experience
MMS
Greetings from Vegas!
SMS Has Created a
New User Behavior that is
Instant, Easy and Fun!
With EMS -- You are able to
write more than 160 character
long messages, receive
download content such as
ringtones and graphics
CU@6
Hi, I’ll see
you at 6 PM
Regards,
Bob
SMS Text
Messaging
Paging
EMS Mass
Market
Service
More than 160
characters
MMS pictures
tell more than
a 1,000 words
Youth Market
Embraced 2-Way
”new
language”
cost effective,
simple pricing
MMS will be the next step
in personal communication
another new
sub-culture?
MMS (Camera Application)
1
2
Message:
Send To:
714555212
Next
Contacts
3
2/121
Here is my Picture
ABC
Next
Options
Send Message
Edit Send to
Edit Text
Back
Send
1. Sender selects messaging option and enters destination (phone and/oreMail address).
Up to 20 destinations for a single message can be selected.
2. Sender composes message and attaches media-object to message. Sender can select
different media content to compose the message (i.e. Photos (JPEG), Animation (GIF),
Sound Clips (EVRC or AMR), Polyphonic music tones (MIDI), Bit Map Picture (BMP) and
Short Video Clip (MPEG4).
3. Sender selects the ‘Send’ option. Message is sent using the CDMA 1XRTT network.
4. Message is received at destination ‘Inbox’ and is viewed just like an SMS is viewed today.
The MML
q
Pix Place Provides Users Online Photo Album.
q
Camera Phone Users Take Picture & Upload to Pix Place Photo Album.
q
Users Compose Pix Message on Pix Place & Send to Mobile & e-mail.
q
Users Can Share Personal Content and Photo Album With Other Users.
q
Pix Place Provide Content Gallery for Users to Create Pix Messages.
q
Pix Place User Single Sign On Feature. Users With VTEXT User Name
& Password Can Use Pix Place Without Registration.
q
In Pix Place Users Can Cut, Paste, Delete Content File/Folder.
New Pix Place - Home
GROWTH INITIATIVES
Focus on High-value
Consumers
• VZW can grow and capture parts of
other consumer industries
• Already impacting digital imaging
–
73 M camera phones vs. 41 million digital cameras
–
Hi-- res camera phones will draw more users into archiving,
Hi
sharing, printing digital photos
•
creating new markets for music and gaming
• Content: critical success factor, differentiator
– Working with brand name applications developers
• Best distribution model to sell, support emerging services
GROWTH INITIATIVES
’04 Device Roadmap
•
EV-DO Devices
–
–
–
•
Picture Messaging
–
–
•
More PC cards, modem solutions, E-mail devices
Handsets/devices for video, music and content
1X: 100% of phones sold; 63% of base
More models, more pixels
Video messaging
E-Mail, SMS
– Color Blackberry and Treo
•
•
–
IM: all 3 major IM services
–
100% of handsets sold are text capable
Get it Now
–
More handsets, more apps
–
9 color handsets, 400 unique downloadable apps
Push to Talk
–
•
Expanded lineup
Global Phone
Global Phone