WUI`s presentation – Licensing

Innovative communication activities, events, fairs, in-store promotions, luxury events for specialized retailers,
projects for companies operating in different commodity sectors, strategic management for brand extension,
licensing projects and web development are the main core business of Warm Up Industry, a company based
in Milan with more than twenty years of experience but with a young and dynamic structure.
A close-knit team of communication and licensing experts able to identify the right resources at the best
price makes WUI a pleasant high level business experience. For these reasons, our work guarantees the
maximum visibility to our Clients with great attention to investments and results.
Attività di comunicazione non convenzionale, eventi, fiere, in-store promotion, eventi luxury per i retailer
specializzati, progetti per aziende che operano in svariati settori merceologici, progettazione strategica di
brand extension e gestione dei marchi nei complessi ruoli licensing, sviluppo di siti web sono il fulcro di Warm
Up Industry, agenzia milanese con ventennale esperienza ma dalla struttura giovane e dinamica.
Un affiatato team di specialisti in grado di individuare le giuste risorse al giusto prezzo fanno di WUI un’esperienza professionale piacevole e di qualità. Per questo motivo le idee e le creatività sviluppate garantiscono
massima visibilità, con grande attenzione all’investimento e al risultato finale.
Considering an environment in constant motion, the ability to act fast in new and known areas
is an important factor of strategic development.
WUI 's activities go beyond the realization of a project. The need’s understanding, the positioning
of the activity, the strategic choice of timing and channel, and the optimization of resources are all
combined to achieve a unique result: the goal required by the Client. And the satisfaction for
having achieved it as a team.
In un contesto in continuo movimento, la velocità di azione in nuovi ambienti, così come in quelli
già noti, è un importante fattore di sviluppo strategico.
L’expertise di WUI va al di là del semplice sviluppo di progetti. Comprendere la richiesta, il
posizionamento dell’attività, la scelta strategica delle tempistiche e dei canali e l’ottimizzazione
delle risorse sono fattori che, combinati, permettono di raggiungere un unico risultato: l’obiettivo richiesto dal Cliente. E la soddisfazione di averlo raggiunto insieme.
OUR
LICENCES
CHARACTERS MANAGED BY WUI
ALVIN AND THE CHIPMUNKS
ANGRY BIRDS
BAT PAT
PGS HK
Rovio
Atlantyca
DANIEL TIGER
The Fred Rogers Company
IL TRENO DEI DINOSAURI
The Jim Henson Company
MASHA AND THE BEAR
BARBIE LIVE CHARACTER
THE SMURF
PINK PANTER
MIFFY
FANTAGENITORI
A TUTTO REALITY
CALIMERO
MIA AND ME
The Evolution of Licensing (Italian agency) - INK
Mattel
Backstage (Italian agency) - IMPS
Smurf, Smurfette, Papa Smurf
CPLG (Italian agency) - MGM
CPLG (Italian agency)
Discovery Italia
Cosmo,Wanda,Timmy Turner
Discovery Italia
Chris, Zoe
TeamWorks
Rainbow
PROMOTION TO THE AUDIENCE
PROMOTION FOR THE LICENSOR
PROMOTION FOR THE LICENSEES OF THE BRAND
PARTY FORMAT
• Malls
• One brand shop
• Holiday Villages, Festivals, en plein air events, Game house
• Gadget and Flyer distribution and activities in schools (primary and secondary)
• Partnership with sports Events
• Participation to Trade Fairs (ex: Lucca Comics & Games, Fiera del libro per ragazzi, Fiera
ZoomarkBologna), particular holidays and parties in the Villages (ex: Carnival)
• Product placement during live events for the Licensee
• Co-marketing activities between the companies in order to provide a strong visibility of the
property on the market
• Presence in Trade Fairs
• Realization of Prize Contest
• In-store promotion and activities in the stores
In partnership with different companies specialized in commercial relationship with malls in
Italy, WUI develops different formats for Party with Live Characters
EVENT: Live Character Show
LOCATION: Shopping malls, Companies, Shops, Special Events
LICENSED: Mattel
LIVE APPEARANCE: exclusive managed by WUI since November 2011
BARBIE LIVE CHARACTER
For the first time, only for you, Barbie Live Appearance! Make your wish come true...
you can meet the most popular fashion doll and taste her fabulous world!
From November 2011 WUI is licensee for Barbie Events!
EVENT: Live Character Show
LOCATION: shopping malls and Special Events in Italy, S. Marine, Canton Ticino
(Switzerland) and Vatican City
LICENSED: CPLG (Italian agency) - MGM
LIVE APPEARANCE: managed by WUI since June 2012
PINK PANTHER LIVE CHARACTER
On June 2012, for the first time in Italy, Pink Panther meets its fans! A moment of great fun for everybody!
EVENT: In store Live Character Show
LOCATION: shopping malls, festivals, fairs in Italy
LICENSED: Backstage (Italian agency) - IMPS
LIVE APPEARANCE: managed by WUI since February 2012
SMURFS LIVE CHARACTER
Our blue idols are finally here! Have fun while shopping with Mummy and Daddy…
you can meet the Smurfs live, shake their hand and take a wonderful picture together!
EVENT: In store Live Character Show
LOCATION: shopping malls, fairs festival in Italy and
foreign countries
LICENSED: Discovery Italia
LIVE APPEARANCE: managed by WUI since December 2011
DISCOVERY ITALIA LIVE CHARACTER
From December 2011 the live characters were realized and start their performance in fairs and malls.
Especially the Fairy Odd Parents had a great success among the children!
EVENT: In store Live Character Show
LOCATION: shopping malls, festivals, museum, fairs in Italy
LICENSED: TeamWorks
LIVE APPEARANCE: by WUI since April 2013
Calimero is one of the most famous italian character. Its not only loved by children but
also parents that continue to enjoy his stories.
CALIMERO
EVENT: Reckitt Benkiser
GUESTS: 150 pax
YEARS: 2014
LOCATION: Permanente Palace during the Exhibition for the 50° Calimero’s Anniversary
EVENT - CALIMERO
EVENT: in store Live Character Show
LOCATION: shopping malls, Festival, Special Events in Italy
LICENSED: CPLG Italy
LIVE APPEARANCE: managed by WUI since January 2014
MIFFY LIVE CHARACTERS
Miffy is a cute and shy rabbit-girl! Come to know Miffy and her amazing adventures!
EVENT: in store Live Character Show
LOCATION: shopping malls, Festival, Special Events
LICENSED: Rainbow Srl
LIVE APPEARANCE: managed by WUI since September 2014
MIA AND ME LIVE CHARACTER
Mia and Me is a perfect mix of live action and fantasy. The wonderful world of realm of Centopia is the set of the enchanted
tales of Mia and Me: with her elves, unicorns and dragons!
Friendship, love, magic, imagination, action, adventure... Mia and Me combines all the elements of the most loved by children!
MASHA AND THE BEAR
Masha and the Bear is an animated series of Russian origin, aimed at children aged three and over. Loosely inspired by the characters of Russian folklore,
is made with a very sophisticated graphics that makes the cartoon extremely enjoyable for viewing by the whole family. Produced by Animaccord, the
license is managed in Italy by Maurizio Distefano The Evolution of Licensing and has a basket full of very licensee companies.
Almost one and a half million viewers have tuned in to radio stations that broadcast the cartoon and the number is expected to grow: over 400,000
mothers today know the property and try the activities and products of Masha and the Bear on stores that market the products.
WUI terminated the contract for the management of live characters that appear therefore to the public with a very strong demand: the format provides,
in addition to the traditional bound to live appearance with photoshooting, to STORYTELLING, where they told the stories of our heroes who have as
a background the theme of friendship, and the NATURE WITH RESPECT FOR DIVERSITY ‘.
WARM UP INDUSTRY SRL
Via G. B. Morgagni, 33
20129 Milan - Italy
Phone: +39 02.29521537 - +39 02.20520150
Fax: +39 02.20520442
www.warmupindustry.com
info@warmupindustry.it
www.facebook.com/warmupIndustrysrl