register to attend NOW

march 9–10, 2011 : anaheim hilton : anaheim CA USA
2011
formulating success
register to
attend NOW
science : technology : innovation : r&d
march 9–10, 2011
anaheim hilton
a n a h e i m CA U S A
w w w. n u t r a c o n fe r e n c e. c o m
Co-located with:
register @ www.nutraconference.com • use promo code 20112011 and save
march 9–10, 2011 : anaheim hilton : anaheim CA USA
2011
formulating success
s ta r t s a t N U T R AC O N
If you’re looking for R&D strategy or
marketing support for your next launch
or an existing product here’s what you’ll
find at Nutracon:
• new science
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• trends
• market knowledge
• expert speakers
• new ingredients
• cutting-edge ideas
• regulatory issue updates
• direct access to the industry
• plus, access to co-located
SupplyExpo/Natural Products
Expo West
register @ www.nutraconference.com • use promo code 20112011 and save
2
march 9–10, 2011 : anaheim hilton : anaheim CA USA
2011
new in 2011
All educational tracks span 2 days, March 9-10, 2011. You may choose to
attend only one track or all four. NEW for 2011—sessions within each track
have been tailored to job functions, scientific needs and ultimately your goals to
help you make the most of your time at Nutracon.
Plus Access NutraConnect
-S
UP
PLEMEN
Educational Tracks:
T
FO
O
C
E
• Food-Supplement Convergence (see page 4)
CO
NVERG
• Energy, Weight & Performance (see page 5) day 1 sponsored by
EN
• Healthy Aging (see page 6)
• Digestive Health & Immunity (see page 7) sponsored by
HE
A LT HY
Sessions Geared to:
• Marketing & Trends
• Product Development
AGING
ES
TIVE HEA
L
• Emerging Science
TH
G
DI
D
Registered attendees can plan their personal agenda by pre-selecting sessions and functions
they want to attend PLUS connect and set appointments in advance with other conference
attendees. Find out more at www.nutraconference.com/nutraconnect.
• Ingredient Issues
&
IM
MUNI
TY
View the full agenda and sessions for each track
online at www.nutraconference.com/agenda.
register @ www.nutraconference.com • use promo code 20112011 and save
3
march 9–10, 2011 : anaheim hilton : anaheim CA USA
total share
to 23%
in the foods
market
by 2017.
Track Chair:
Track Chair
Mary Mulry PhD
E
Think shelf-stable powders with joint benefits, energy drinks sweetened with
stevia, water or bars fortified with vitamins and antioxidants, baked goods or
snacks with added omegas—as consumers look for ways to maintain their
health, food and beverage formulators are blurring the line between conventional
and nutraceutical ingredients. This track will examine how dietary supplement
ingredients have found applications in foods and beverages as well as
PLEMEN
UP
help you get a handle on what the future holds for product development
T
S
in this category.
C
D
O
F o o d - S u p p l e m e n t C o nv e r g e n c e
Mary Mulry PhD, President, Foodwise
—Nutrition
Business
Journal
FO
2011
Healthy foods
are predicted
to increase
CO
NVERG
EN
Speakers: Jeff Hilton, Greg Stephens, and Marc Ullman
(left to right) are among the experts who will be
discussing issues related to Food-Supplement
Convergence at Nutracon 2011.
Sessions not to miss:
• Supplement, Functional Food and Beverage Trends in Product
Development and Branding
• Emerging Trends in the Food/Supplement Convergence Category
• FDA and the Food-Supplement Distinction: What Does it Mean
For the Functional Foods and Beverage Industry?
View the full agenda and sessions for each track
online at www.nutraconference.com/agenda.
register @ www.nutraconference.com • use promo code 20112011 and save
4
march 9–10, 2011 : anaheim hilton : anaheim CA USA
2011
Energy drink
sales alone
grew
136%
between 2005
and 2009.
E n e r g y, We i g h t & P e r f o r m a n c e
—Mintel
Track Chair:
Jim Tonkin, President, HealthyBrandBuilders
While issues of weight have been covered at past Nutracon events, this track
mixes things up by looking at synergistic forces, energy and performance,
opening new doors and opportunities for your business. As consumers seek
better “quality of life” in their busy lives the issues of energy, weight and performance
come to the forefront. Energy drinks, weight loss aides and performance product
categories (protein shakes and beyond) are experiencing record growth. $33 billion
is spent in the United States in one year on weight loss products. It’s time to get your
share. We will look at the ingredients in these categories that are making a difference
and resonating with consumers, and ultimately address how to create a successful
beverage, food, and/or supplement in this space.
Track Chair,
Jim Tonkin
Speakers: Anthony Almada Lynn Dornblaser and Dr. Jacob A.
Teitelbaum, MD (left to right) are among the experts who will be
discussing issues related to Energy, Weight & Performance at
Nutracon 2011.
Sessions not to miss:
• How Do You Measure Energy?
• The Human Energy Crisis, and How to Optimize
Energy Production Through Supplementation
• Performance Ingredients
• Weight Management Market Trends and Behaviors—
Moving Beyond Dieting & Obesity
View the full agenda and sessions for each track
online at www.nutraconference.com/agenda.
register @ www.nutraconference.com • use promo code 20112011 and save
Day 1 Track
Sponsored by:
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march 9–10, 2011 : anaheim hilton : anaheim CA USA
2011
U.S. consumer sales
of fish and animal
oil dietary supplements totaled
$739 million on
growth
of 18%
—Nutrition
Business
Journal
Track Chairs:
Track Chair,
Tom Aarts
in 2008.
Healthy Aging
Tom Aarts, President, Nutrition Business Advisors;
Tim Avila, Founder and CEO, Systems Bioscience Inc.
Track Chair, Tim Avila
Covered at past Nutracons, this track takes a fresh look at the latest in the
aging market to keep your company ahead of the competition. This year the aging
population will account for 30% of the world’s inhabitants. By 2030, the number of
older persons (65+) will be more than double what it was in the year 2000. The aging
products marketplace including joint health, cognition, heart health and digestion
represents a huge opportunity as consumers look to eat, drink or beautify their way to the
fountain of youth. If you are interested in learning more about reaching this high potential
and growing demographic you need to attend the Healthy Aging track.
Speakers: David Mark, Elizabeth Johnson, and Patrick Rea
(left to right) are among the experts who will be discussing issues related to Healthy Aging at Nutracon 2011.
Sessions not to miss:
• The Polyphenol Paradox—If Not Antioxidants, What?
HE
A LT HY
• Emerging Science: The Role of Lutein in Neural
Health—From the Retina to the Brain
• Nutrition Business Journal on Trends in
the Healthy Aging Sector
AGING
View the full agenda and sessions for each track
online at www.nutraconference.com/agenda.
register @ www.nutraconference.com • use promo code 20112011 and save
6
13.2%
growth
march 9–10, 2011 : anaheim hilton : anaheim CA USA
2011
The U.S. digestivehealth category is
predicted to show
Digestive Health & Immunity
by 2015 from
current value of
$265.9 million
Track Chair:
to $495.3
million
Gretchen Vannice
—Markets
and
Markets
Report
MS, RD, President, Omega 3 RD
Nutrition Consulting
According to the National Digestive Diseases Information Clearinghouse,
70 million people are affected with digestive disorders. As people become
increasingly health-conscious, preventive medicine in the form of probiotics is
Track Chair,
gaining popularity—then add prebiotics and fiber to the mix. This track takes a
Gretchen Vannice
compelling look, going in-depth into product development, ingredient issues and
emerging science. Can digestive health lead to improved immunity? What role do herbs, fungi, and
others play? Attend to find out. Speakers will provide invaluable takeaways for both food/beverage and
supplement attendees.
Track
Sponsored by:
Speakers: Robert Martindale, Philip
Calder, and Diane Ray (left to right)
are among the experts who will be
discussing issues related to Digestive
Health & Immunity at Nutracon 2011.
Sessions not to miss:
ES
TIVE HEA
L
DI
TH
• Probiotics: Food Fad or Bacterial Therapy?
G
• Assessment of Immune Function in Human
Nutrition Trials
• How to Position your Brand
• Marketing and Trends by
Natural Marketing Institute (NMI)
&
IM
MUNI
TY
register @ www.nutraconference.com • use promo code 20112011 and save
7
march 9–10, 2011 : anaheim hilton : anaheim CA USA
2011
Ó
Ó
Time
magazine
2006 person
of the year”
—Time Magazine
Ó
The inheritor
of the Marshall
McLuhan traditionÓ
—Wired Magazine
Watts Wacker
Ó
One of 21 socially
important people we
selected to make a
prediction for the
21st centuryÓ
—The Science
I want to tell
Channel
you a story. I
want to show the
difference between
a good storyteller
and a great storyteller.
A good storyteller tells
a good story but a great
storyteller helps you find
yourself in the story.
And, if you find yourself in
my story? ... I want you to think
about what you would do
differently in your future.”
—Watts Wacker
O nce Upon the 21’st C ent ur y— 2 0 1 1 Co nference Key n o te
One of the most celebrated and influential minds in modern business, Watts Wacker will
enlighten you as Nutracon kicks off on Wednesday, March 9, 2011.
Ó
What we are looking for in our personal and professional lives has already radically
changed but has not even gotten close to its completion. The “more to come” will be
more striking than what we’ve already experienced.
On our
Why we have issues with the influence of pop-culture—“collaborative
list of the
gaming”, “heterarchical –vs– hierarchal management” and “prophylactic
50 most
medicine”—just to name a few things, will all be explored.
influential
The goal is to make sure you leave with no questions of
business
omission—and to make you want to think.
thinkers in
the worldÓ
Bring a seatbelt.
—Financial Times
register @ www.nutraconference.com • use promo code 20112011 and save
8
march 9–10, 2011 : anaheim hilton : anaheim CA USA
2011
formulating success
register to attend NOW
Platinum Sponsor
Follow us on
Gold Sponsors
Badge includes access
to co-located:
Produced by New Nope Natural Media, a division of Penton Media
register @ www.nutraconference.com • use promo code 20112011 and save
9