paper is better

Transcription

paper is better

TOP PAPER
N e w s f r o m Tr i e r e n b e r g T h i n P r i n t Pa p e r
The Bible in a changing world
G’day... ThinPrint!
An overview about one of the most printed
books worldwide
T.S.P. Australia introduces itself
A family affair
ThinPrint and Samba
Joe Kofler joins Kalle Palander for a training
session
The new sales network in South America
An ode to Paper
by Ross N. Bradshaw
Oh you beautiful fibrous body
Both dressed and undressed
You long to be touched and caressed.
Whether white or tinted
Your dream is to be printed
Over the rollers and through the blankets
Mono or four colour
Your dreams are fulfilled.
You are fluent around the World
And available in every language,
You show us your images,
We get lost in your text.
Whilst as old as the Word
You remain as modern as today’s news.
You were, you are, and to me you will always be.
www.paperisbetter.com
03
Dear Readers,
True to our slogan “Paper is better”, we
will be happy to send you another paper
copy of our TOP PAPER at any time.
Please contact us directly or your nearest
T.S.P. office. In addition, our website www.paperisbetter.com - is now available
for you in 7 languages. Several thousand
visits to our website and downloads show
the widespread interest and acceptance.
As the largest European supplier of
ThinPrint Paper, with global presence, we
are also responding to the need for an ever
stronger and global service network.
With the creation of our T.S.P. office in
Hong Kong, which also serves as a base
for supplying the Chinese market, we can
now use the 20 years experience of the
Trierenberg Group in Asia to focus on the
requirements of our customers in
ThinPrint Paper for Print and Publish. Our
office manager, Mr Keith Li, is an expert
both on China and paper with a comprehensive knowledge of the Chinese market.
Especially the growth markets in Asia such as China - are seen by many as an
opportunity. The Trierenberg Group has
been doing business with China successfully for more than 20 years and is now
represented with its own office and local
staff in Hong Kong. We are also running
two successful production sites in China.
Trierenberg is ready to support you for
your “trip to China”.
The worldwide market presence of the
Trierenberg Group has also now been
expanded through the co-operation with
Peters Papers in South Africa and the setup
of the T.S.P. Australia office.
In addition to developing our global service network we were able to increase our
capacities and thus our flexibility for you.
The year 2005 has started so successfully
for us that we were occasionally concerned, that we are not always being able
to sufficiently pass on this newly gained
flexibility to you.
Let me offer to you my sincere thanks. We
thank you for your understanding, demonstrated considering the difficult booking
situation, which until now always contributed to finding mutual solutions. We
rely on mutual loyalty and partnership to
be the most successful business model in
today’s competitive world.
Thanks for your confidence in us and in
our products. Your confidence is our
incentive to keep striving for perfection!
Yours
Martin Zahlbruckner
Executive Director ThinPrint Paper
Printed on OP Opaque Cream Smooth© 60 g/m2 / 40,5 lbs (shade 75)
T
he autumn issue of TOP PAPER was
received with great interest. All
copies were taken by our readers
very quickly and we received many
requests for further copies.
04
Trierenberg ThinPrint Paper
14
06
05
26
Content
Page
06
Digital Print and ThinPrint Paper
The best paper for the flexible alternative
08
T.S.P. Australia introduces itself
09
Hing Tai Hong Paper Ltd.
A leading fine paper merchant captures China
10
ThinPrint and Samba in South America
The new sales network in South America
12
Selling quality medical leaflets in South-East Europe
OP Medical Print and the Pharma industry
13
Trierenberg ThinPrint shares honour with the “world of Cantonese opera”
Madam Bai Xuesian’s work and T.S.P. Dragon’s contribution
14
A family affair
Joe Kofler joins Kalle Palander for a training session
17
Trierenberg ThinPrint Paper’s spirit of Toscana
OP papírna and Dicart, a profitable and pleasant cooperation
20
PAPER IS BETTER... IN FAITH
Information on OP Opaque Cream©
22
T.S.P. US and Carolina Public Warehouse: A partnership for customer service
A lot of paper needs a lot of space
24
Does paper really make a difference?
Impact of direct marketing depends on the paper
26
PAPER IS BETTER... with Peters Papers
Our new partner in South Africa
29
T.S.P. US moves to Atlanta, Georgia
New locations and opportunities
30
T.S.P. France and the EU-Referendum
The President wants to play it safe
31
An overview about one of the most printed books worldwide
34
Contact addresses
TM
TM
Digital Print and ThinPrint Paper
By Petr Maceška, OP papírna
The traditional method of printing publications, warehousing and logistics is generally an
expensive and complicated process. Customer satisfaction, together with the pressure of
decreasing production costs, requires more flexible alternatives. One of them is digital print.
igital print (or “Print on Demand”)
reduces production time of printing
orders, thus simplifying and increasing the
efficiency of production. From beginning
to end, all data is digitally processed and
printed directly without any films or printing plates.
This ensures the customer receives the
publication:
D
- within the requested time
- with actual content
- in the requested number of copies
It’s hard to say exactly how profitable digital printing is when compared to offset
printing, because the exact price level
depends on many factors. But the approximate level is based on an average circulation of 1,000 copies (see graph beside).
To become more competitive in this field
of printing, we began to test our coated
and uncoated thin printing papers in digital print, throughout the last quarter of
2004. This took place in a modern, medium-sized printing house located in the
Price per page
06
digital print
offset print
No. of pieces
The tests started with uncoated grades produced in Olšany, namely OP Book© 40 and
50 g/m2 in standard technical specifications. In early February we then began to
test Tervakoski’s uncoated OP Opaque
Cream© 50 and 60 g/m2 and coated TerStar
Plus© 50 g/m2 also in standard technical
specifications. The tests were carried out
from reel to reel, on the digital printing
machine OCÉ Vario Stream 7200. The relative humidity was only 23% – 27% in the
production hall and the results, especially
in uncoated grades, were excellent for both
printing and converting. The results on
coated grades were also very good.
We would like to thank the team at
TYPOS Digital Print for their support and
for giving us the opportunity to test our
products. These positive results will allow
us to further develop our products and
service to our customers.
Czech Republic. TYPOS Digital Print is a
subsidiary of TYPOS a.s. situated in a new
production plant in Pilsen and equipped
with three digital printing machines. They
specialise primarily in book printing.
07
08
By Milan Petrmann, OP papírna
On 1st January 2005, Trierenberg ThinPrint Paper welcomed a new representative for Australia and New Zealand: Mr. Peter Peters.
W
ith vast knowledge and experience
of fine paper, Peter has represented a local (Australian) mill for 15
years; the Finnish paper industry since 1980
with paper agencies; and the last 6 years
with Stora Enso, from the date of the merger of Enso Gutzeit and Stora. He was
General Manager Victoria but had nationwide and New Zealand responsibility for
their specialty products which included
book papers, laminating papers, coreboards
and liquid packaging boards. Peter has been
involved with selling Tervakoski ThinPrint
Paper for some 25 years and more recently,
actively promoting and selling the Olšany
range. During his regular visits to Finland
and the Czech Republic, Peter has not only
made strong business relationships, but also
lasting friendships which he looks forward
to continuing in the years to come. Peter
will concentrate solely on T.S.P. qualities
and will bring forth new ideas to ensure the
current market leadership in this region is
maintained.
A family man, Peter is married to Ann
with two children and four grandchildren.
He is a keen sportsman, playing golf and
tennis on a regular basis and walking some
8-10 kms per day. Swimming during the
summer months at their beach house is
another active pastime, as is gardening and
relaxing with family and friends around
the barbecue. Travelling on 4 wheel drive
expeditions to outback Australia has also
8-B Dendy Street, BRIGHTON VIC 3186
peter.peters@tsp.tbggroup.com
Mobile: +61 418 380 352
been part of their holiday regime over the
last few years.
09
Hing Tai Hong Paper Ltd.
By Keith Li, T.S.P. Dragon
The story began in 1980, when Hing Tai Hong was found bringing quality paper from Europe to Hong Kong, laying a cornerstone for success.
W
ith warehouse storage of 300,000
square feet, storing over 10,000 mt
of paper, they are proudly the Hong Kong
– South China agent of Trierenberg
ThinPrint Paper.
Quick and Accurate Service
Hing Tai Hong invested heavily to
improve service quality. Since 1993, the
company has invested in computerised
order placement and stock management
systems and harnessed efficient and effective packing, loading and transportation
equipment. All of this, ensures quick and
accurate service for customers. The factory is equipped with six paper-cutting
machines with an annual capacity of over
35,000 tons per year. Together with packing, loading and transportation facilities,
Hing Tai Hong is committed to providing
a one-stop-shop service to customers.
Expansions into China
Serving China was always a development
goal for Hing Tai Hong. Stationed in Hong
Kong for more than twenty years, Hing Tai
Hong has earned trust and recognition
from customers. Fulfilling their goal, Hing
Tai Hong has established representative
offices in Beijing and Shanghai and a new
factory in Dong Guang. They aim to serve
the Chinese market with reasonable prices,
quality products and comprehensive services.
Today, Hing Tai Hong is one of South China’s leading fine paper merchants.
10
ThinPrint and Samba in South America
By Christer Nordman, Tervakoski OY
In 2004 a strategic decision was made within the Trierenberg ThinPrint division to expand
operations in South America. Traditionally the nature of the business has been very small and
based on spot business. But this is going to change – in fact, it has already changed!
he network of independent agencies that was built up during the
last year, has already brought new
ThinPrint orders to the group and
expanded the customer base in these
regions. For example, an order from Chile
was received in February exceeding 500
tons of TerSilk for printing of manuals.
T
Our task is now to strengthen our position
in the market and to establish long lasting
relationships, not only with the customers,
but also with our new friends/agents in the
key markets. We are proud to inform that
our network of agents in South America
consists of representation in the following
key markets: Brazil, Chile, Colombia and
Venezuela. (see box beside)
A smooth cooperation between mills and
agents is of high importance and essential
for mutual success. This is the case especially when talking about remote markets,
such as South America. However, we are
confident that our new partners have all
the required skills and stamina for such a
challenge!
As a result of the new structure in South
America, each of the new agents will be
introduced in this edition and the coming
editions of Top Paper, starting with…
Brazil
Branac Papel e Celulose Ltda.
Contact: Mr. Renê Barreto
Tel:
+55 11 304 703 73
Email:
rene.barreto@branac.com.br
Web:
www.branac.com.br
Chile
Medovic y Cia. Ltda.
Contact: Mr. Zarko Medovic de Finis
Tel:
+56 2 777 15 50
Email:
mclmedovic@medovic.cl
Web:
www.medovic.cl
Colombia
Papelera Internacional Ltda.
Contact: Mr. Humberto Chemás Ponce
Tel:
+57 1 287 29 13
Email:
hchemas@epm.net.co
Venezuela
P. Siegel Representaciones C.A.
Contact: Mr. Kai Siegel
Tel:
+58 212 979 68 79
Email:
siegelvc@telcel.net.ve
TM
PAPER IS BETTER… WITH BRANAC
Branac was found in 1961 and is presently
the only multinational paper merchant in
Brazil. It is a subsidiary of Central
National-Gottesman Inc, which was established in New York in 1886. In Brazil,
CNG consolidates its presence through
Branac who offers the best papers in the
world through their local stocks or via
direct importation. Tradition, technology
and excellent service lead Branac to be an
ever-growing company in the paper market.
The company operates premises in both
Sao Paulo and Rio de Janeiro. Of the 58
highly skilled employees, the main part is
involved in the merchant business, while
three are dedicated to the indent business
managed by Mr. Renê Barreto. The indent
department is able to benefit from the
mother company’s support functions, such
as IT, Credit issues and Human Resources,
without loosing the flexibility that is highly required in the thin print business.
Trierenberg ThinPrint is looking forward
to working with Branac in Brazil.
Welcome to the ThinPrint family!
11
12
Selling quality medical leaflets in South-East Europe
By Pavel Krmela, OP papírna
We all know how sensitive the topic of back-selling can be and how important it is to find a balance when sliding on this thin ice. Certainly
there is no universal recipe to use but let’s share some of our successful steps which will hopefully lead to a new way of doing pharma business in the territories of south-eastern Europe.
t all started in Bulgaria two
years ago when we began to
supply one of the most
advanced printing houses in
Sofia with OP Medical Print 45 g/m2. By
the end of 2003, we sold an annual result
of 6 tons of paper thanks to the excellent
work of our Bulgarian agent and his relationships with printing houses and a representative of the pharma company
Balkanpharma - the biggest in Bulgaria.
The representative occupying the position
of printing and packaging expert, was a
man desperately looking for new packaging solutions which would enable him to
differ Balkanpharma’s products from their
competitors. We were invited to one of the
regular so called trend meetings, held
between the competitors.
I
With Balkanpharma and the back-selling
policy we managed to get OP Medical
print 45 g/m2 through the certification
process. In July 2004 the certification
came to an end; OP Medical Print 45 g/m2
came into force as a number 1 grade for
printing 65% of Balkanpharma’s medical
leaflets and the annual contract for 2005
came into existence.
This year Balkanpharma was renamed
“Actavis”, which is the new name for the
Pharmaco group of companies who has
been trading for many years under a variety of names in more than 20 countries.
Companies producing medicines are
included except those in Bulgaria, Malta,
Turkey and Serbia. The other subsidiaries
are only trade companies.
With reference from the Bulgarian
Actavis, we have an even better chance to
succeed with Actavis in Serbia where we
would like to establish and use the same
model in the near future.
Apparently we have succeeded to find a
common “back-selling” language that is
closer to the south-eastern mentality and
can be really effective when used in a balanced way.
13
Trierenberg ThinPrint shares honour with the “world of Cantonese opera”
By Keith Li, T.S.P. Dragon
T.S.P. Dragon in China and its partner Hing Tai Hong Paper Ltd. co-sponsored the paper and binding materials for limited edition Commemorative
The spark which first inspired its
creation was ignited during the
International Book Fair in
Beijing when Mr. Luk ChiCheong, Hong Kong designer of the
album, came across the Trierenberg
ThinPrint Magazine “Top Paper” and
Image Book which were both printed on
TerStar Plus 65 g/m2. “The unique Chinese
silk texture and the special design of the
butterfly folding pages was utterly inspirational”. Mr. Luk made a decision with
Oxford University Press China, to use
TerStar Plus to create the special pages of
this album.
T
Biography of Madam Bai Xuesian
Bai Xuesian was born in April, 1926 in
Guangzhou, mainland China. After finishing her secondary education in Hong Kong,
she soon became immersed in the world of
Cantonese opera. At the age
of 12, she trained under Xue
Luexian and performed with
the Juexiansheng Opera
Troupe. She began to make
an impact during the war,
performing for various
troupes. She became the
leading player for the
Juntianhua Opera Troupe by
the age of 16. Following this
time, she joined the Xinsheng
Troupe and began a long
association with fellow actor Ren Juanhui
(who specialized in male roles). In 1956,
she formed the Xianfengming Opera
Troupe in partnership with Ren Jianhui.
The partnership was a long-lasting one for
the pair, who are also firm friends in private
life. Both retired from the stage in 1966 for
health reasons.
Hailed affectionately as the
“Opera Fans’ Lover”, Bai
Xuesian has made more than
300 films in her illustrious
career and has been a household name in Cantonese
speaking communities across
the world since the early
1950s. She and Ren Jianhui
remain active in supporting
and training new talent under
the banner of the Chufengming Opera Troupe. A serious and innovative performer, her contribution to the art of Cantonese opera
remains profound. She received an honorary doctoral degree from the Hong Kong
Academy for Performing Arts in 1996 and
the Lifetime Achievement Award at the
20th Hong Kong Film Awards in 2001.
Albums of Madam Bai Xuesian; the most prominent star of Cantonese opera. The album is published only for anniversary and charity shows.
14
A family affair
By Joe Kofler, Trierenberg ThinPrint Paper
It’s 9am on Sunday the 17th of April and I’m clutching a handful of snow, trying to slow down the bleeding of my hand... I’ve cut myself on the
super-sharp edge of Kalle Palander’s 8.5kg Atomic skis!
awoke early to take advantage of a lifetime opportunity .. to join our Finnish
ski champion on his morning training session at RUKA. Arriving to the slope at
7:30am, it appeared the whole village was
sleeping. The only sounds to be heard was
the hum of the ski lift, the clicking of boot
buckles, the whoosh of skis gliding down
a glistening slope and the morning whistles from the birds. A clear blue sky and
glowing sunshine set the idyllic scene for
what Kalle refers to as, ‘a nice day in the
office!’
I
Kalle’s dedicated father and lifetime
couch, Jouni, had already prepared the
course and Kalle´s elder brother Keke,
was also there for time keeping and support. It was a pleasant display of family
loyalty and commitment to encourage a
son and brother in his training regime.
For it’s at this time when the season is
over, that Kalle needs to stay motivated
and maintain his fitness.
By trying to mirror each run and stay in
Kalle’s tracks, I gained a serious amount
of respect and admiration for the speed,
accuracy and ‘no fear’ required in this
sport. The hidden fire or spark in Kalle’s
eyes proves to us that he has what it
takes. Today Kalle was not only training;
he was testing ‘which ski fits best’.
Atomic offer a great diversity of skis and
it’s important for Kalle to find his perfect
pair. Perfect might not mean the fastest.
Some of the faster skis can cause other
problems on the race, so it’s a matter of
finding a pair that is fast but stable at the
same time. Times for 3 different sets of
skis with varied widths were recorded.
After 15 practise runs and a best time of
31.81 seconds, Kalle deserved a cup of
coffee!
There’s something Kalle can do faster
than skiing ...and that’s eat a chocolate
muffin! So after having recharged his
energy he shared his thoughts on last season’s performance. 2004 felt a little different to Kalle .. for a while he was ‘the
skier’, having won 8 World Cup Slaloms.
This season, coming 4th in the World
Championships did not please him at all;
no-one wants to miss the podium by 1
place!
15
16
“By trying to mirror each run and stay in Kalle’s tracks,
I gained a serious amount of respect and admiration!”
Overall however, Kalle said it was personally an ‘amazing season’. Until now he
used to dominate in Slalom; now he is
happy to have achieved great results in
Giant Slalom..
His aim or focus at the moment is the
Olympic Games and to get there in peak
condition, Kalle will spend his summer
training twice a day, six days a week. In
between lifting weights, cycling, swimming and more, he spends his day off with
his lovely partner, Katja.
Having never held a job outside of skiing,
we feel it’s time Kalle has some hands on
experience! Hello Tervakoski!! In Summer
this year, he will join our Team at the Mill
for 3 days of hard work. Kalle’s eagerly
looking forward to this and wants to spend
lots of time with ‘the workers’ and learn
more about making paper. He is keen to
move through different departments to get
an overall understanding of our business.
For those taking summer vacations, Kalle
will be happy to fill in!
High-speed ski champion becomes highspeed paper maker… I like the sound of
that…
Right... time to get a plaster!
17
Trierenberg ThinPrint Paper’s spirit of Toscana
By Milan Petrmann, OP papírna & Fortunato Staropoli, Paper and Paper-Italy and Dicart-Italy
When visiting Toscana for the first time, you can only be amazed by the harmony between landscape and culture, history and arts. Birthplace
of Italian culture and melting pot of the modern European culture, Toscana has been an extraordinary breeding ground of artistic production;
the universality of the Renaissance is a bright example.
The Dicart Team (from left to right): Rossela Mazza, Charlotte Fiorentini,
Patrizia Borchiellini, Fiorella Santini and Tiziana Alaura.
n 1994, it is here where OP papírna
and Dicart met and established a profitable and pleasant cooperation. In a
few years, Dicart, with its 5,000 m2 warehouse and 20 personnel, became a leader
in distribution together with partners like
Cartiere Burgo and Stora Enso. Together
with OP papírna, in a short time they
became an important player in the thin
printing paper market and achieved great
success in the medical leaflet area.
With consideration towards market stimulus and thanks to advantages arising from
the utilisation of ThinPrint paper, it has
been decided to promote the enterprise by
having ready-for-delivery, 40 and 50 g/m2
paper in the sizes 64x88 cm and 70x100
cm ream wrapped. The aim of the project
is to boost this grade of paper into various
printing areas, with hopes of a positive
response from the market.
I
TM
20
TM
By Joe Kofler, Trierenberg ThinPrint Paper
OP
©
OP Opaque Cream© is
an uncoated wood-free
grade known for its
excellent opacity, forma0
6gsm
tion and surface roughness. Intended for 1 or 2 colour printing,
OP Opaque© performs well in heatset,
coldset and sheet-fed offset.
OP Opaque© is an acid-free, permanent
paper grade produced with ECF pulp and
the finest of fillers. Surface sizing is by
film sizer, which confers a highly reliable
printing surface. OP Opaque© is an OBAfree grade. Applications include religious
literature, diaries, black&white and
coloured publications, catalogues, reference material and prestigious WF newspapers.
21
OP Opaque Cream©
Unit
Standard
Substance
Substance
Caliper
Bulk
PPI
Brightness
Opacity
Smoothness
Tear resistance
Tear strength
Cobb value
g/m2
lbs
µm
cm3/g
ISO 536
25”x38”/500
ISO 534
%
%
ml/min
mN
kN/m
g/m2
ISO 2470:99
ISO 2471
ISO 2494
ISO 1974
ISO 1924-2
ISO 535
TK710 TK711 TK712 TK713 TK714 TK715 TK716 TK717 TK718
28
19
33
1.18
1540
69/75
79
150
100
2.0
16
31
21
36.5
1.18
1390
69/75
81
150
110
2.1
16
34
23
40
1.18
1270
69/75
83
150
120
2.1
16
37
25
43.5
1.18
1170
69/75
84
150
125
2.2
16
40
27
48
1.2
1060
69/75
85
150
130
2.2
18
45
30.5
54
1.2
940
69/75
87
150
140
2.4
18
50
34
60.5
1.2
840
69/75
88
150
180
2.6
18
55
37
66.5
1.2
765
69/75
90
150
200
2.7
18
60
40.5
72
1.2
705
69/75
91
150
230
3.0
18
te
prin
OP Opaque Cream Smooth©
Technical data
Unit
Standard
Substance
Substance
Caliper
Bulk
PPI
Brightness
Opacity
Smoothness
Tear resistance
Tear strength
Cobb value
g/m2
lbs
µm
cm3/g
ISO 536
25”x38”/500
ISO 534
%
%
ml/min
mN
kN/m
g/m2
ISO 2470:99
ISO 2471
ISO 2494
ISO 1974
ISO 1924-2
ISO 535
n
d o
28
19
30.2
1.08
1680
69/75
79
60
100
2.0
16
31
21
33.5
1.08
1515
69/75
81
60
110
2.1
16
34
23
36.7
1.08
1385
69/75
83
60
120
2.1
16
37
25
40
1.08
1270
69/75
84
60
125
2.2
16
40
27
44
1.1
1155
69/75
85
60
130
2.2
18
45
30.5
49.5
1.1
1025
69/75
87
60
140
2.4
18
50
34
55.5
1.1
915
69/75
88
60
180
2.6
18
55
37
61
1.1
830
69/75
90
60
200
2.7
18
60
40.5
67
1.1
760
69/75
91
60
230
3.0
18
Technical data
22
T.S.P. & Carolina Public Warehouse: a partnership for customer service
By Terry Griffis, T.S.P. US
T.S.P. US provides sales and customer service to the North American market. The Trierenberg products sold here are all produced in Europe,
namely Finland and the Czech Republic.
W
hile some customers are able to
forecast projects far enough in
advance to allow for paper production and delivery direct from
mill to printer, others require shorter lead
times that cannot be met in that way. It
isn’t a matter of customer forecasting
inefficiency; it is simply the nature of certain market segments. Should that mean
we are not able to serve those customers?
Absolutely not! The answer is found in
mill commitment to invest in local inventories and teaming-up with the right
warehousing and logistics partners.
T.S.P. US is well into our second decade
of collaboration with Carolina Public
Warehouse Inc, located in Winston-
“From its original 40.000 square foot
facility, it has expanded through the
years to its current
255.000 square foot operation.”
Salem, North Carolina. CPW has been
providing quality storage and distribution
services since 1958. From its original
40.000 square foot (3.800 m2) facility, it
has expanded through the years to its current 255.000 square foot (24.150 m2)
operation. Since 1990, the company has
specialised in the paper distribution business, becoming one of the south-eastern
United States’ largest third party logistics
companies serving paper manufacturers.
CPW’s attention to detail, can-do attitude
and consistent focus on customer satisfaction, has proven them to be a super
partner for T.S.P. US and many others.
Some 20% of CPW’s paper volume is
comprised of imports, primarily from
Europe.
With 22 dock doors for receiving and shipping trucks and containers, top-of-the-line
roll handling equipment, pallet handling
for sheets and operators that have the
experience and abilities to handle sensitive
paper products, CPW has excellent infrastructure for meeting the paper storage
needs of the industry. Additionally, CPW
has its own trucking fleet to meet their customers’ daily delivery requirements. They
are also well connected with other carriers
and are experts in arranging longer-range
deliveries. “Just in time” and emergency
deliveries are part of a normal day for
CPW.
Carolina Public Warehouse, Inc. is playing
a key role in the continued growth and suc-
cess of T.S.P. US. Having such reliable
logistics partners opens more opportunities for us and the relationship is obviously mutual. But the best part of the partnership is working with their terrific people.
Larry, James, Dawne, Brenda, Cathy, Jerry
and Leon, to name a few, are right there
and eager to help us serve our customers.
The cooperation with them is really like
the cooperation between the sales department and the logistics department within a
single company. We thank them for continuing to make our interests their own and
we look forward to further success as we
work together.
23
24
Does paper really make a difference?
By Vesa Hänninen, Tervakoski OY
Today’s developing direct marketing companies actively study new ways of convincing customers but also measuring the success factors from
previous campaigns. Naturally the offer itself is the most interesting factor to study and also the most decisive issue in success stories. Also
colours, layouts and placements influencing the hit rates, are widely measured in test campaigns and further studies. Until recent times however, one very important factor has been forgotten – paper, the most important message carrier.
S
everal recent studies have shown that
paper plays a very important role
when optimising the results of direct
marketing. The total cost of the campaigns are naturally one important
factor, but finally it is all about maximising your profits by increasing
the hit rate, instead of minimising
the cost level. The slightest increase
in response can strongly out-weigh
the increased costs.
When studying the paper effect on
response rates, it has been clearly shown
that one characteristic is above others: the
feeling or touch of the paper. The message
on average has roughly 3 seconds to be
accepted or thrown into the waste bin and
“The response rate with better surface paper went up by an amazing 4.5%.”
the first effect even before having seen or
understood any colours or message, the
reader feels the paper as a message carrier
and forms up first opinions about the
whole offer. Other important factors are
opacity or print through level and also
whiteness of the paper with moderate
gloss level in order to enable fast and easy
reading from any angle.
The quality of the paper is often related to
the value of the final product and gained
profit level. When data mining is getting
more and more accurate, the customer values increase from being a prospect to val-
ued regular customer. Likewise the image
of the campaign tends to go up, like from
uncoated to coated grades and from wood
containing yellow grades to white wood
free grades.
A basic example is switching the paper
from 36 g/m2 LWC into 32 g/m2 high white
TerCoat Plus©. This will definitely lift up
the campaign image and increase the
response rate, not to mention encourage
huge savings in postage or other delivery
costs, especially when postal costs are
drastically increasing in all European
countries.
Trierenberg ThinPrint paper range is suitable for this kind of development due to its
high whiteness and high opacity. When
comparing our ThinPrint range with LWC
you will immediately notice the higher
whiteness in wood-free ThinPrint paper.
Due to ThinPrint paper’s higher whiteness,
not only brighter images can be achieved
but also the opacity level would still
remain the same. (In addition the paper
would turn yellow!)
Visit www.paperisbetter.com to try out our
Trierenberg Publication Calculation and
see how the yield factor can save you
money.
Our coated and uncoated, wood free paper
ensures that maximum yield is achieved,
saving you time and money. Constant
innovation and service gives us an edge,
which we wish to share with you. Contact
one of several T.S.P. offices worldwide to
experience the ultimate in ThinPrint paper
technology.
The practical example backing the above
was carried out last year in the UK, when
a leading advertising agency and one of
the biggest financial institutions decided to
study together with the paper supplier the
paper’s effect on their response rate. The
paper with a higher opacity, rigidity and
semi-gloss surface compared to a matt surface paper, was attached as an insert into
major newspapers and printed media. The
amount of coded inserts was roughly 8
million, mixed in random order so the test
was statistically robust. The surprising
result showed that the response rate with
better surface and higher opacity paper
went up by an amazing 4.5% and at the
same moment, the customer got almost
1.000.000 inserts for free. Additionally, in
one insert layout where high opacity
played a remarkable role, the difference in
response rate rose by an unbelievable
21.5%!!
25
26
TM
PAPER IS BETTER... with Peters Papers
By Mike Traill, Peters Papers
Peters Papers and Trierenberg Holding are proud to announce their partnership resulting in top
quality ThinPrint paper now being marketed in the Southern African Market.
he Trierenberg Group is headquartered in Austria, with two paper
mills in Traun and Wattens.
Trierenberg’s ThinPrint papers are
made on two of the world’s largest and
most advanced ThinPrint paper machines
located at Tervakoski in Finland and
Olšany in the Czech Republic. These two
highly successful paper mills are dedicated
to the production of high quality specialty
ThinPrint papers.
T
Since the acquisition of these paper mills
by the Trierenberg Group, there has been
significant investment - streamlining efficiencies, optimizing quality and increasing
finishing capacities. There is no doubt that
today these mills represent the very best
in ThinPrint paper, backed by the commitment of the Trierenberg Group to
produce the highest quality ThinPrint
papers.
Numerous thin printing paper mills have
exited the market in the past 5 years,
amongst them: Robert Fletcher - UK,
Jean d’Heurs - France and Ecusta - USA.
Two years ago, local producers Mondi
and Sappi ceased production of standard
ThinPrint papers below 50 g/m2 to focus
on medium weight volume grades.
The production of high quality Thinprint
paper grades requires extremely rigid
John Owen Hughes & Mike
Traill, Directors of Peters Papers
South Africa at the ThinPrint
Paper Mill OP papírna
production criteria, the highest quality
pulp, technical expertise and paper production machinery specifically designed
for this purpose.
The range includes coated and uncoated
ThinPrint papers of low and high bulks in
the substance range of 25-65 g/m2. Thus
publishers continue to reduce the grammage of paper used to optimize postage
rates and save on space and unit costs. The
Trierenberg Group offers two families of
products specifically designed for the
27
Pharmaceutical Insert Market. These products offer security features designed to
assist in the prevention of fraud in pharmaceutical drugs. Paper runnability, folding
and printing competence are the products
core strengths.
We expect the South African pharmaceutical market to follow the developed countries move to lighter weight and more
secure opaque papers that offer improved
legibility and fold properties.
“In the past 5 years numerous thin printing paper mills have exited the market.”
Blue Peter - Cape Town,
South Africa. A good place
to discuss paper.
28
In addition, the Trierenberg Group offers
high quality coated and uncoated flexible
packaging and wrapping grades. As further confirmation of our commitment to
the flexible packaging market, Tervakoski
and Peters Papers sponsored the Flexo
Printing Awards in Cape Town on 25
January 2005.
Furthermore, the Trierenberg Group has
been a leading supplier to the South
African cigarette market for many years
and continues their commitment to this
market with the introduction of new
grades.
Trierenberg ThinPrint Paper:
The end use market serviced by Trierenberg ThinPrint Paper products include:
- High Quality Bibles and Religious Publication Paper
- Diary Paper
- Flexible Packaging and Wrapping Markets
- High Quality Publication ThinPrint Paper
Product details can be viewed at: www.paperisbetter.com
Peters Papers:
Peters Papers are synonymous with the “World’s Finest Papers” and represent the market leaders in International Paper and Board Production.
Peters Papers are honoured to have the Trierenberg Group as partners in
their illustrious family.
Peters Papers, a division of the Nampak Group has branches in the following major centers in
South Africa: Johannesburg, Cape Town, Durban, Pretoria, Port Elizabeth, Polokwane and
Namibia.
29
T.S.P. US moves to Atlanta, Georgia
By Benton T. Ashby & Barry Z. Black, T.S.P. US
T.S.P. US has moved the office location to a suburb of Atlanta Georgia. The office is now just a short ride, via Train/Marta or drive from the
Atlanta Airport. Atlanta is a major city in the United States, which is very accessible for both International and Domestic travel.
T
Hanna Ala-Tulijoki, from the Tervakoski
Mill/Finland and Jana Davidova, from the
Olšany Mill/Czech Republic, have also
joined the T.S.P. US office. We at T.S.P.
US are supported by Linda Striker, from
the USA, Administrative Assistant. Their
expertise is unsurpassed; they represent
excellent communications to the appropriate operations within the Trierenberg
organization. These relationships are noted
and complimented by our customers here
in the US.
T.S.P. US also has two other branch
offices; one is managed by Terry Griffis, in
Indiana, with the other location in North
Carolina, which is managed by Barry Z.
Black. Being a small group, we’re a close
team wearing many different ‘hats’; we all
work together with the Trierenberg organization to provide quick and dependable
service to each customer wherever they are
located.
Please visit www.paperisbetter.com for
contact information of T.S.P. US.
The T.S.P. US team in front of the new office
(from left to right): Jana Davidova,
Ben Ashby and Hanna Ala-Tulijoki
he T.S.P. US office provides sales
and technical service for every facet
of Trierenberg operations: ThinPrint,
medical and tobacco industry. T.S.P. US is
headed up by Benton Ashby, who has over
25 years of experience in the ThinPrint
market. Benton orchestrated the office
move, to a superb location, with many
added benefits, such as the advantageous
totally wireless internet service.
30
T.S.P. France and the EU-Referendum
By Marc Montbertrand, T.S.P. France
The French Government decided to organise a referendum for the European Constitution. By
the 29th of May this year, we voted for or against the resolutions present in this Constitution.
ome countries including Spain,
The Netherlands, Germany and
Czech Republic have decided to
proceed in the same way. Interestingly
however, the French President is interested
in the public’s opinion and has decided to
send this constitution to all French citizens.
S
Of the volumes received, the most suitable
decision was to produce part of this order
at Feurstein on PM 3. Experts from
Tervakoski and OP papírna defined the
parameters that had to be respected, in
order to achieve an adequate quality on 40
g/m2 ThinPrint paper at Feurstein.
“The French President decided to send the EU-Referendum to all French citizens.
That makes 48.5 million copies, 192 pages each. A volume of 12.000 tons of paper.”
At the beginning of March it was decided
to print 192 pages of this document and
distribute 48.5 million copies to French
citizens. What’s incredible is that they
decided to use 40 g/m2 uncoated ThinPrint
paper with offset printing. The result in
volume was 12,000 tons of paper, representing the biggest order ever placed even
when compared to rotogravure. Even the
printers had not seen this kind of order.
To accommodate this request, we utilised
all ThinPrint Mills in the Trierenberg portfolio. Meetings were organised to discuss
planning for such orders in the future and
the best way of how to fulfil the needs of
the customer and the volumes required.
Initially, this was an extraordinary challenge.
The first deliveries of paper to the biggest
printers in Europe, began in March. For
the Trierenberg Group, this has been a
great opportunity to achieve great exposure and advertising from realistic and
measurable results, at the same time.
We thank everybody for their help and
cooperation; in particular Feurstein and
their technical services. We also congratulate the team on achieving such a high
quality level in a short time. This positively displays good opportunities for all the
ThinPrint Team in the future.
Regards from France!
31
By Derek Hill, United Bible Societies
The Bible has been fundamental to such things as the abolition of slavery in the UK and the
establishment of the American constitution, as Christians sought to apply Biblical principles in
history tells us that the
H owever,
Church was not always in favour of
ordinary people being able to read
the Bible for themselves. Some of
the first Bibles imported into the UK were
bought by a Bishop not to be read but to be
burnt! Ironically, this provided the funding
for more Bibles to be printed. Today
although Bible translations in the First
World are available in every style, from
“street” language to literary English, and
every format from paperback novel to
MP3, the greatest demand and thirst is
coming from the rapidly growing Third
World churches of Africa, Asia and South
America.
Meeting needs
The British and Foreign Bible Society was
established in 1804 in recognition of the
need for the Bible to be available not just
in the UK, but throughout the world. Many
Bible Societies were established around
the world and in 1946 the United Bible
Societies was formed as a coordinating
body. Its charter states: “The world fellowship of national Bible Societies joins
together, as the United Bible Societies, for
consultation, mutual support and action in
their task of achieving the widest possible,
effective and meaningful distribution of
the Holy Scriptures and of helping people
interact with the Word of God. Bible
Societies seek to carry out their task in
partnership and co-operation with all
Christian churches and with church-related organisations.”
“Paper is the single most important material in the production of Bibles.”
Today the Bible Societies distribute
between 21 to 25 million Bibles annually.
The number of Gospels and portions of
scriptures produced annually is in the hundreds of millions. Together, the Bible
Societies are the largest distributor of the
Bible globally.
their situation.
32
The role of paper
Paper is the single most important material in the production of Bibles. In Bible
manufacturing, the paper element can be
between 40 to 60 per cent of the total unit
cost and therefore represents the biggest
cost element involved. Reasons for this
are:
high pagination: normally 1.200 - 1.400
pages and sometimes as high as 2.000
pages. There is a move to re-typeset to
reduce the average number of pages to
about 1.000 - 2.000 pages i.e. a reduction
of about 17%.
the paper weight: normally 28 g/m2 to
36 g/m2 and can sometimes be as little as
22 g/m2 (80 g/m2 could be considered to be
a board weight!)
Opacity: as Bible Societies migrate to
lower weights, opacity is becoming
increasingly important.
Quantity: Bible production by Bible
Societies utilises about 20.000 tonnes of
paper annually. More than half of the
requirement is purchased by printing companies.
Globalisation
Bible publishers used to look within their
own country for production; then within
their own continent, until eventually South
Korea became a magnet for this work.
More recently, globalisation has led to
European/American publishers placing
Bible production in other continents, especially in India and China where there is a
lot of web capacity for long runs.
Derek Hill, United Bible Societies.
Opportunities
The real opportunities are:
Sheets: much of the work is for minority
languages and involves short-runs and
therefore sheet-fed. There is a constant
pressure on publishers (and Bible
Societies are no exception to this) to lower
their inventories and therefore their print
quantities.
Value Added Services: In a lightweight
paper market dominated by low prices (as
cheap as they were ten years ago) valueadded services are a way of keeping customers and avoiding the sometimes
monthly blood bath for the lowest price.
Market lower inventories mean that the
ability to reprint quickly is important - yet
Bible printing paper is normally ordered
for each specific print run - not quick at
all. There is clearly an opportunity for bold
paper suppliers to locate supplies with
their major customers, so that they are
ready to take advantage of changing situations.
33
to manage their corporate reputations. The
World Bank and religious leaders are seeking to work together in bringing about
change in corporate attitudes to the environment. This extends to the use of light
weight paper and even potential substitutes for it. This is creating opportunities
for paper companies who are not only proactive in communicating their environmental credentials, but able to demonstrate
proper audit trail of pulp and mill waste
products and a pro-active stance. Oil companies have responded to pressure by
appointing their own environmental staff perhaps paper mill groups should do the
same and campaign from within, before
campaigners from without, start to make
their mark.
Environmental: An important consideration for Bible Societies as well as for large
publicly quoted companies who are keen
34
Contact addresses
Sales offices
T.S.P. France
23 Rue de Balzac, F-75008 Paris,
France
Tel +33 1 53 53 67 45
Fax +33 1 53 53 68 25
france@paperisbetter.com
T.S.P. France services also in Spain
T.S.P. Germany GmbH
Siemensstrasse 2, 21465 Reinbek,
Germany
Tel +49 40 780 876 40
Fax +49 40 780 876 48
germany@paperisbetter.com
T.S.P. Germany services also in Austria
and Switzerland
T.S.P. UK Limited
The Center, 201-203 London Road,
East Grinstead, West Sussex, RH19 1HA,
United Kingdom
Tel +44 1342 310 440
Fax +44 1342 310 441
uk@paperisbetter.com
T.S.P. UK services also in Ireland
T.S.P. US
Dunwoody Village Court,
1530 Dunwoody Village Parkway,
Suite 130, Atlanta, Georgia 30338, USA
usa@paperisbetter.com
T.S.P. Dragon
Suite 1207, 12th floor, South Tower,
World Trade Center, Harbour City,
Canton Road, Tsim Sha Tsui, Kowloon,
Hong Kong
Tel +852 2730 7187
Fax +852 2736 7771
asia@paperisbetter.com
T.S.P. Dragon services also South-East
and North-East Asia
Mills
T.S.P. Australia
8-B Dendy Street,
Brighton VIC 3186, Australia
Tel +61 418 380 352
australia@paperisbetter.com
Tervakoski OY
FI-12400 Tervakoski, Finland
Tel +358 19 7711
Fax +358 19 771 537
ter@paperisbetter.com
H.C. RIBBERINK papier-agenturen b.v.
Watercirkel 302, NL-1186 at Amstelveen,
The Netherlands
Tel +31 20 640 24 85
Fax +31 20 640 23 29
benelux@paperisbetter.com
OP papírna, s.r.o.
Olšany 18, 789 62,
Czech Republic
Tel +420 583 384 312
Fax +420 583 384 338
op@paperisbetter.com
Paper And Paper
Via IV Novembre 3,
20070 Cerro al Lambro (MI), Italy
Tel +39 02 98 1267 77
Fax +39 02 98 30 712
italy@paperisbetter.com
Peters Papers
P.O Box 75764, Gardenview, 2027,
Johannesburg, South Africa
Tel +27 11 677 9000
Fax +27 11 677 9306
smeejl@peterspapers.co.za
Vimpex Handelsgesellschaft mbH
Kaerntner Ring 4, P.O. Box 148,
A-1015 Vienna, Austria
Tel +43 1 501 51-0
Fax +43 1 501 511
louai.kuzbari@vimpex.at
Imprint
In charge of contents:
TBG.Media and Joe Kofler
Email: marketing@paperisbetter.com
Published by:
TRIERENBERG HOLDING AG
Fabrikstrasse 20
4050 Traun, Austria
Design:
BLAUGRAU MEDIA GmbH
Elisabethstrasse 16
1010 Vienna, Austria
www.blaugrau.at
Printing:
DIGITANN
Tannpapier GmbH
Fabrikstrasse 20
4050 Traun, Austria
www.digitann.com
Printed on:
OP Opaque Cream Smooth©
60 g/m2 / 40,5 lbs (shade 75)
01 / 2005
w w w. p a p e r i s b e t t e r. c o m

paper is better

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