media kit

media kit
As Malaysia’s leading young women's magazine, CLEO
communicates to a spirited and fun group of individuals
who are curious about life and the world around them.
Reflecting the assured attitudes of women of the new
millenium, CLEO motivates readers to grab life, try new
experiences and live their lives to the fullest.
CLEO gets real on all the topics relevant to the modern
woman about town. We tell it as it is, and empower
readers with the right tools and tips to triumph over
relationship, body, career, fashion and beauty issues.
Readers love CLEO because it keeps them in touch with
the issues and interests that concern them most.
CLAUDIA LOW
Editor
BEST OF
BEAUTY,
FASHION &
LIFESTYLE
Cleo women are constantly on
the lookout for new ideas in
fashion, beauty and lifestyle.
BEAUTY SOLUTIONS
CLEO is the trusted beauty
expert for news, updates and
how-to’s. We meet every
reader’s skin type needs by
giving them precise, reliable
and trend-forward information
and the know-how to correctly
use skincare products and work
the latest beauty trends.
WEARABLE FASHION
CLEO’s pages are designed to
inspire in our readers a love for
fashion. The products we
feature are practical and
wearable, yet, at the same
time, current and chic. Our
fashion spreads portray the
runway trends in a manner that
will work for the young woman
who wants the season’s hottest
looks to complement her
lifestyle. CLEO provides real life
solutions on how to dress and
express themselves confidently.
REACH A
MUST-HAVE
AUDIENCE
AGE GROUP
Index
<25
21%
25 - 29
68%
30 +
11%
OCCUPATION
PMEBS
30%
White Collar
12%
Blue Collar
Students
Housewife/Unemployed/Other
50%
99% female 1% male
84% single 15% married 1% divorced
61% Chinese 24% Malay 14% Indian
/others
5%
Audit – 56, 572
2%
MONTHLY PERSONAL INCOME
RM2,000 & under
29%
RM2,001 - RM4,000
21%
RM4,001 - RM6,000
4%
RM6,001 & above
4%
No income
Refused/Don’t know
CLEO reaches 201,955*
Malaysian women
every month.
40%
2%
MONTHLY HOUSEHOLD INCOME
RM2,000 & under
13%
RM2,001 - RM4,000
13%
RM4,001 - RM6,000
13%
RM6,001 - RM8,000
8%
RM8,001 & above
18%
Refused/Don’t know
35%
Source: Ipsos Media Atlas, 2011
(June 2008)
Print run – 71,000
REACH A
READER
LIKE NO
OTHER
Communicate to a loyal reader. CLEO readers are young
and dynamic, and love to experiment.
The CLEO reader is like a trusted friend, and on average,
she has been a reader for approximately 4.1 years.
CLEO engages its readers – they spend at least 2 hours
reading each issue.
62% of readers file CLEO indefinitely for future reference.
98% of readers would recommend CLEO to a friend.
The CLEO woman is always looking for ideas, looking to
discover and looking to learn.
source: CLEO readership survey, Synovate 2007
REACH AN
ACTIVE
CONSUMER
CLEO readers’ favourite hobby is shopping, which makes
them your ideal target audience. CLEO readers are trendsetters – they
live off anything that is new, and do not hesitate to buy things.
CLEO READERS LOVE SHOPPING FOR BEAUTY AND FASHION ITEMS
RM260 on average spent on fashion items in the past two months and
RM 1,280 on average spent on beauty products in the past two months.
Average expenditure on beauty and fashion items in the past two
months:
RM 275 on skincare
RM 271 on fragrances
RM 251 on make-up
RM 242 on haircare
RM 240 on bodycare
RM 319 on clothes
RM 309 on watches
RM 299 on jewellery
RM 270 on bags
RM 254 on shoes
SHOPPING INFLUENCES
72% purchase because a product is affordable.
49% purchase trusted brands.
Mid Valley, Suria KLCC and One Utama are the most frequented malls.
WORKSHOP ME
69% of readers are most likely to attend a beauty-themed
workshop versus that of fashion, health, career, finance or relationships.
source: CLEO readership survey, Synovate 2007
REACH A
RESPONSIVE
READER
CLEO readers interact with and act on every aspect of
the magazine – both editorial and advertising.
85% of readers purchased a beauty product
after seeing it advertised in CLEO.
68% of readers purchased a product after
seeing it advertised in CLEO.
50% of readers agree ads in CLEO are useful
in giving them ideas about what to buy.
source: CLEO readership survey, Synovate 2007
A PROVEN
SUCCESS
CLEO communicates to
readers like no other
young women’s
magazine in the market.
CLEO stands out from
the competition. WHY?
RESEARCH
Extensive research and ongoing dialogue provides us
with unique insight into our
readers lives, allowing us to
deliver readers exactly what
they want to know.
SELL OUTS
After 19 years, we are still
the biggest selling, Englishlanguage women’s
magazine in Malaysia.
AUTHORITY
Since its launch, CLEO has
become the authority on
clever, effective and proven
creative buys, which yield
high response from readers.
CONNECTION
Advertising in CLEO works.
68% of readers have
purchased a product after
seeing it advertised in CLEO.
SUCCESSFUL
RECOGNITION
OF BRAND
Awards Announcement
*Whitening Award 2014
*Fashion Award 2014
*Beauty Hall of Fame 2014
*Lingerie Award 2014
*Beauty Star Award 2014
*Cool Wheel 2015
DEADLINES
15/16
ISSUE DATE
BOOKING DEADLINE/
CANCELLATION
MATERIAL DEADLINE
JANUARY
14 NOVEMBER 2015
19 NOVEMBER 2015
FEBRUARY
15 DECEMBER 2015
19 DECEMBER 2015
MARCH
15 JANUARY 2016
20 JANUARY 2016
ARPIL
13 FEBRUARY 2016
20 FEBRUARY 2016
MAY
13 MARCH 2016
20 MARCH 2016
JUNE
15 APRIL 2016
20 APRIL 2016
JULY
15 MAY 2016
20 MAY 2016
AUGUST
15 JUNE 2016
20 JUNE 2016
SEPTEMBER
15 JULY 2016
20 JULY 2016
OCTOBER
14 AUGUST 2016
21 AUGUST 2016
NOVEMBER
14 SEPTEMBER 2016
21 SEPTEMBER 2016
DECEMBER
15 OCTOBER 2016
21 OCTOBER 2016
IMPORTANT NOTE:
All special creatives/inserts must arrive at the printers by the 10th of each month prior to the issue
date. For booklets/creatives printed by Blu Inc Media, material must reach the printers by the 3rd of
each month prior to the issue date. Material should be submitted by electronic transmission via
Asia On Time with a digital proof using Fogra 39L for printing reference. This is required for each
publication.
Should above deadlines not be adhered to, kindly refer to General Conditions of the ratecard.
Please refer to Ms Satvinder Kaur (Vin) / Rechel / Tabitha for material coordination.
A GIRL’S BEST
FRIEND
CLEO enjoys a unique relationship with readers and advertisers. Readers love us
because we give them what they want – fun, inspiration and motivation! We
also believe in giving back to our loyal readers by rewarding them with goodies!
Advertisers keep coming back because we give them what they want – a
responsive audience!
Here’s what some of them have to say:
CLEO SHOE DROP EVENT
Kudos to the crew for their hard
work!
@lauraleia, Instagram
Thanks @cleomsia!! Got myself a new
pair of hottie!! #bigshoedrop #CLEOmsia
@nurhaniakmal, Instagram
CLEO GWP WITH DIPPED ROW
Got the super cute earring!❤ tq
@cleomsia
@liza_tahir, Instagram
CLEO #HITREFRESH Workshop
The content of the workshop were
clearly represented and the content
was applicable to me- hair, makeup and accessories are close to a
girl’s heart after all. By bringing
these brands together in one place
is beneficial for the participants. The
program was well paced, too. I
would definitely attend CLEO’s
workshops again and recommend
my friends to participate. Excellent
choice of venue, great
refreshments, and awesome
freebies, too! Keep up the great
work, CLEO! -Edwina Ong, reader
CLEO has always been a reliable
source of practical knowledge. I
used the tips on how to nail
interviews and excelled at three
job interviews. I also scored
friends, a sense of style and
found the perfect gift to win
over my Mr. Right. I never missed
an issue for eight years, until I
decided to move on. Today I
came across an issue of CLEO at
my manicurist, and I didn't want
to put it down. I went to get a
copy of my own, and have
decided to start the collection
again! “ – Noor Ashani, reader
SUCCESSFULLY
CONNECTING
BRAND SYNERGY
The CLEO 50 Most Eligible Bachelors
CLEO’s signature event that captures the attention of readers, the industry as well as the general public. The
50 finalists who posses that ‘X’ factor that’s vital to be on CLEO’s list will be featured in the April issue where
readers get to vote for their favourite bachelor.
The Big CLEO Shoe Drop
Over 360 CLEO readers were treated to free shoes in this first-of-its-kind event; crews drove the cars loaded
with shoes to malls, queues for the giveaway started as early as 6am, with readers coming as far as Brunei to
participate!
CLEO Workshops
To give CLEO readers experience and education to re-set their goal with the inside guide in health, beauty
and style to achieve their personal goals
ADVERTISING
RATES
COLOUR
CASUAL
3X
6X
12X
18X
24X
36X
RM
RM
RM
RM
RM
RM
RM
5,415
5,140
4,885
4,640
4,410
4,190
3,980
Double Page Spread
10,830
10,280
9,770
9,280
8,820
8,380
7,960
Two Column (vertical)
4,060
3,860
3,665
3,485
3,305
3,140
2,985
Half Page (vertical or horizontal)
3,250
3,090
2,935
2,780
2,645
2,510
2,385
One Column (vertical)
2,170
2,060
1,960
1,860
1,765
1,675
1,595
2nd Double Page Spread
12,125
11,525
10,950
10,400
9,880
9,385
8,920
3rd Double Page Spread
11,910
11,315
10,750
10,215
9,705
9,220
8,760
Facing Contents/Masthead
6,065
5,765
5,475
5,200
4,945
4,700
4,460
Facing Regular Features
5,960
5,660
5,380
5,110
4,850
4,610
4,385
Full Page
3,520
3,345
3,180
3,020
2,870
2,725
2,590
Half Page (vertical or horizontal)
2,645
2,510
2,385
2,270
2,155
2,045
1,945
Full Page
SPECIAL POSITIONS
MONOTONE
SPOT COLOURS RATES & 5th COLOURS
Where spot colour or 5th colour is required, loading at prevailing rates is applicable.
COVER POSITIONS (only casual rates apply)
Inside Front Cover Spread
RM13,535
Inside Back Cover
RM5,960
Outside Back Cover
RM9,245
NOTE: All rates are in Malaysian Ringgit and subject to prevailing Government Tax.
VOLUME DISCOUNT: All apply within a 12-month period.
SPECIAL POSITION RATES: Where preferred positions and guaranteed consecutive right-hand pages are
required, 10% loading of applicable rate will be charged.
AGENCY COMMISSION: A 15% commission is applicable to Accredited Advertising Agencies.
CANCELLATION CLAUSE: Any advertisements withdrawn from the issue after stated cancellation date
will be charged at full rate.
MECHANICAL
SPECS
ADVERTISING SIZE
Full Page
Double Page Spread
Half Page Horizontal
Half Page Vertical
1 Column
2 Column
TRIM
275 x 210mm
275 x 420mm
134 x 210mm
275 x 102mm
275 x 67mm
275 x 134mm
TYPE AREA
250 x 190mm
250 x 390mm
120 x 190mm
250 x 90mm
250 x 55mm
250 x 110mm
BLEED
281 x 216mm
281 x 426mm
140 x 216mm
281 x 108mm
281 x 73mm
281 x 140mm
ACKNOWLEDGEMENT, INDEMNITY AND WARRANTY
All advertisements are accepted and published by the Publisher upon the
representation that the Advertiser and/or their Advertising Agencies are
authorized to publish the entire contents and subject matter thereof.
Advertisers and/or their Advertising Agencies upon and by lodging material
with the Publisher for publication or authorizing or approving of the
publication of any material, INDEMNIFY the publisher, its servant and agents all
liability claims or proceedings whatsoever arising from the publication of the
material and, without limiting the generality of foregoing, so indemnify each
of them in relation to claims or suits for defamation or libel, slander or title,
plagiarism, breach of copyright, infringement of trademarks or names or
publication titles, unfair competition or trade practices, royalties or violation of
rights of privacy, and WARRANT that the material complies with all relevant
laws and any rights against or liabilities in the Publisher, its servants or agents.
DIGITAL
ADS
In order to provide a better service to advertisers, Blu Inc Media Sdn Bhd has moved to a
digital ad delivery system to take advantage of computer-to-plate technology which
provides shorter production time and increased precision and accuracy of printing plates.
Below is important information about this process.
Blu Inc Media Sdn Bhd will only accept digital ads in PDF Format via the Quickcut Pre Press
Network
Digital files will not be accepted on disc or via email
Blu Inc Media Sdn Bhd. does not repair digital files – ads containing errors are returned to
advertisers
The Quickcut process delivers problem free, press ready files according to publishers’
specifications and has proven to be the most efficient method of receiving and tracking
digital ads at Blu Inc Media Sdn Bhd. Advantages of the Quickcut service are accuracy of
file structure and page size, reliability and speed, and the provision of an audit trail. Quickcut
software checks digital files for errors before they are transmitted electronically to Blu Inc
Media Sdn Bhd ensuring advertisers do not submit files that contain errors and will therefore
not print correctly.
For more information regarding Quickcut, please contact:
Asia On Time
Telephone: +60 (3) 2095 6601
Email: info@asiaontime.com
Website: www.asiaontime.com
Blu Inc Media Sdn Bhd. can only take responsibility for accurate colour reproduction if a
digital proof of the supplied digital file is produced using Blu Inc Media Sdn Bhd' ICC colour
reference profiles. Quickcut ICC software allows distribution of Blu Inc Media Sdn BHd‘s ICC
profiles to colour separators and advertisers and enables accurate digital proofs to be
printed to most digital proofing devices.
Visit http://www.quickcut.com.au/my/products/quickcuticc.asp or contact Quickcut
directly for more information about Quickcut ICC.
If you wish to send a digital ad and/or supply a digital proof and do not have Quickcut
software or suitable proofing system installed, please contact Blu Inc Media Sdn Bhd for a list
of Malaysian colour separators who can provide this service.
Blu Inc Media Sdn Bhd. will retain digital ads for 6 months from the last insertion date
After this time, digital files will need to be resubmitted via Quickcut network.
Accurate copy instructions must be entered within the Quickcut software
Copy instructions allow us to easily identify your advertisement. It is particularly important to
enter the publication/run date, which is the cover date of the title (not the on-sale date).
Digital files must be prepared to the correct size
Blu Inc Media Sdn Bhd requires a minimum of 3mm bleed on all sides of the advertisement.
Please ensure that all elements that you wish to print are kept within the type area as
indicated in specifications within QuickPrint application.
GENERAL
CONDITIONS
Rates given are on the understanding that all space orders are to be utilized within a 12month period. All copy is subject to the approval of the Publisher, who may edit, revise or
reject any advertisement without assigning reasons therefore.
The Publisher will not be liable for any consequential loss or damage occasioned by the failure
of any advertisement to appear from any cause whatsoever, neither does he accept liability
for errors in any advertisement published, nor its failure to appear on a specified date.
In the event of complete material or copy insertions not being received by the appropriate
deadline, the Publisher reserve the right to repeat a previous advertisement of the same size or
to run a house advertisement for which the advertiser will be liable for full payment.
The Publisher may, at any time and without notice, cancel an advertising order in respect of
any advertisement not inserted by the Publisher, in which event the advertiser shall pay for all
past insertions at the applicable date. Cancellation by the advertiser or their agent of any
portion of a contract for any reason whatsoever, nullifies all rate frequency discounts and/or
positional protection.
While every reasonable care is taken, neither the Publisher nor his agent is responsible for the
loss of or damage to transparencies, separation and other material, and the Publisher is not
responsible for any errors in key numbers.
The word “Advertisement” will be placed above or below each page of copy which, in the
option of the Publisher, resembles editorial matter of its style.
No guarantee will be given to any preferred positioning requested by the advertiser or their
agents and any omission shall not constitute a breach by the Publisher of any advertising
order or contract.
All complaints or claims regarding advertisements published must be made in writing within 15
days following the date of publication.
All advertising accepted for publication in CLEO is subject only to the conditions set out on
CLEO advertising rate card and/ or advertising order form.