media kit

media kit
Igniting
the Spirit of Jelita
When I was younger, I thought beauty was external. Therefore,
great style, flawless skin and knowing how to match the right
eyeshadow with one’s lipstick were subjects I related to beauty
back then. As I matured, I came to realise that true beauty is
beyond skin deep. After the lure of physical beauty has faded
away, it is the lasting appeal of inner joy, knowledge, patience,
a positive outlook and a kind and giving spirit
that remains as radiant, glowing, timeless beauty.
For the past 39 years, JELITA magazine has
strongly advocated to Malaysian women, the
importance of being ‘jelita’ from the inside out.
To me, JELITA is more than a magazine; it is a
trusted brand name with a legacy of inspiring
and empowering women for generations. Its
relaunch will signify a new era with a fresh new
look and unique, well-researched content.
The new JELITA offers inspiring stories and interviews
with glamorous celebrities and exciting new talent. As her
readers are busy, style-conscious women with a wide range
of interests, JELITA now offers gorgeous beauty and fashion
spreads and useful columns packed with helpful tips from
experts who are well-respected in their fields.
From recipes for quick, easy and nutritious family meals,
to practical health and parenting advice, JELITA is tailor-made
to bring inspiration, excitement and knowledge into her readers’
lives with grace, style and beauty. Most importantly, JELITA
understands that its reader needs a trustworthy source of
information that truly understands not just her mind, but her
heart. JELITA fits that special place in her life.
inspiring,
yet
achievable
style
Anida Salwani
Anida Salwani, Deputy Editor
asahadi@bluinc.com.my
www.majalahjelita.my
MajalahJelita
MajalahJelita
MajalahJelita
Local and
international
celebrity
updates
insider
tips and
tricks
inspiring
easy recipes
to try
beautiful
and practical
home ideas
Accessible
ideas for
improvements
trusted
advice
and dream
holidays
editorial content breakdown
editorial content breakdown
30%
20%
Family First
Celebrity
Life & Style
Enjoy beautiful, well styled spreads
showing off the celebrity lifestyle at its
happiest and most attractive. Readers
love that the gorgeous presentation of
these stories are coupled with articles
on their idyllic life. In the fashion and
beauty sections, celebrities, well-known
stylists, and makeup and hair experts
share their secrets to gorgeous yet
achievable style.
25% 25%
Having to constantly juggle work and family, the
Jelita reader needs quick yet creative solutions
that allow her to fulfill her many commitments
well. Filled with insights on personal
empowerment and positivity, parenting advice,
health and nutrition, and quick and delicious
recipes, Jelita equips her with all the knowledge
and skills required to manage her family and
career with ease and confidence.
Achievable
Fashion &
Beauty
Readers love looking their best! Next
to reading about celebrity style secrets,
they enjoy learning about new fashion
and makeup tricks from the magazine
that they can apply on themselves.
These accessible tips and tricks are
presented step by step, with a number
of them accompanied with video
tutorials for a fully interactive
experience.
lifestyle
beauty
fashion
features
Life, Inspired
Real-life experiences, inspirational
insights from celebrities and wellknown experts on looking and living
better and insider tips on the best new
places to explore with your family. With
the new Jelita, we believe in giving the
reader a truly insightful, enjoyable and
beneficial reading experience!
an aspiritional audience
a desirable audience
AGE
72%
are 25-39 years old
20% are 25 -29 years old
52% are 30 -39 years old
28% are 40 -49 years old
PROFESSION
53% of readers are
fully employed
35% of those fully
employed are white
collar workers
30% housewife/retired
OTHER
66% are married
48% live in a landed property
Average number of children is
2 with 61% being under the
ages of 10
READERSHIP
215,877 – Ipsos Media
Index 2011
INCOME
33% household
income is between
RM5,000 and RM10,000
PRINT RUN
40,000
Source: Ipsos
Media Index 2011
The JELITA readers are practical and
value a work/life balance. They place high
importance to looking and feeling good as
well as the wellbeing of their family.
Jelita readers
believe that it is
important
to
+ have lasting relationship
with one partner
+ be respected by their peers
+ continue to learn and grow
throughout life
+ be well informed about all matters
+ keep young and look attractive
+ be well connected through gadgets
and devices
+ keep up with the latest fashion trends
JELITA readers are
independent
87% own a car
75% own life insurance
75% own credit cards
JELITA readers
are mobile
and connected
87% own a smart phone
83% shop online
68% does online banking
94% have facebook accounts
72% have instagram accounts
Rates 2016
COLOURCASUAL 3X
RM
RM
6X
RM
12X
RM
18X
RM
24X
RM
36X
RM
Full Page
Double Page Spread
Two Column (vertical)
Half Page
One Column (vertical)
4,205
8,410
3,160
2,525
1,685
3,995
7,990
3,000
2,400
1,600
3,795
7,590
2,850
2,275
1,520
3,600
7,200
2,710
2,160
1,445
3,420
6,840
2,575
2,055
1,370
4,665
9,330
3,500
2,800
1,870
4,430
8,860
3,325
2,660
1,780
editorial
themes
2016
ISSUE
THEME
January
JELITA at Any Age
February
The Power of Two Hearts
February
Collector’s Edition – The ROYAL Issue April
Kids Special
May
The Fashion Issue
SPOT COLOURS RATES & 5th COLOURS
June
Pre-Raya Issue
Where spot colour or 5th colour is required, loading at prevailing rates is applicable.
July
Welcoming Syawal – The Entertaining Guide
COVER POSITIONS (only casual rates apply)
Inside Front Cover Spread
RM11,650
Inside Back Cover
RM5,125
Outside Back Cover
RM7,955
NOTE: All rates are in Malaysian Ringgit and subjected to prevailing Government Taxes.
August
The Reader’s Issue
September
Parenting and Education Special
October
The Beauty Issue
November
The Big 40th Birthday Issue
December
Get Organized with a section on Back to School
SPECIAL POSITIONS
2nd Double Page Spread
3rd Double Page Spread
Facing Contents/Masthead
Facing Regular Features
10,460
10,250
5,215
4,790
9, 920
9,740
4,955
4,550
9,420
9,250
4,710
4,323
8,950
8,785
4,475
4,105
8,500
8,345
4,250
3,900
8,080
7,930
4,035
3,705
7,680
7,535
3,830
3,520
Full Page
Two Columns Vertical
3,035
2,270
2,885
2,155
2,740
2,050
2,600
1,940
2,470
1,845
2,350
1,755
2,230
1,670
MONOTONE
ISSUE
booking/cancelation
material deadline
January
13 November 2015
13 November 2015
February
15 December 2015
22 December 2015
March
15 January 2016
22 January 2016
April
15 February 2016
22 February 2016
May
15 March 2016
22 March 2016
June
15 April 2016
22 April 2016
July
13 May 2016
20 May 2016
August
15 June 2016
22 June 2016
September
15 July 2016
22 July 2016
October
15 August 2016
22 August 2016
November
15 September 2016
20 September 2016
December
14 October 2016
21 October 2016
All special creative inserts must arrive at the printer by the 10th of each month prior to issue date.
All material for booklets/creatives printed by Blu Inc Media Sdn Bhd., must reach printers by the 3rd of each month prior to issue date
Important note: Material must be submitted by Electronic Transmission via Asia On Time together with a DIGITAL PROOF using
Fogra 39L for printing reference.
In the event above deadlines are not be adhered to, refer to the General Conditions of the rate card.
Please refer to Satvinder Kaur (Vin), Production & Circulation Manager,
\Blu Inc Media Sdn Bhd. for material coordination. Telephone (03) 7952 7000
mechanical
specification
advertising size
trim
bleed
trim
Full Page
275 x 210mm
281 x 216mm
255 x 185mm
Double Page Spread
275 x 420mm
281 x 426mm
255 x 370mm
Half Page Horizontal
137 x 210mm
143 x 216mm
125 x 185mm
Half Page Vertical
275 x 105mm
281 x 111mm
255 x 90mm
1 Column
275 x 67mm
281x 73mm
250 x 55mm
2 Column
275 x 134mm
281 x 140mm
250 x 110mm
Volume Discount All apply within 12-month period.
Special Position Rates Where preferred positions and guaranteed consecutive right-hand pages are required, 10% loading of applicable rate will be charged.
Agency Commission A 15% commission is applicable to Accredited Advertising Agencies.
Cancellation Clause Any advertisements withdrawn from the issue after stated cancellation date will be charged at full rate.
Acknowledgement, Indemnity And Warranty All advertisements are accepted and published by the Publisher upon the representation
that the Advertiser and/or their Advertising Agencies are authorized to publish the entire contents and subject matter thereof. Advertisers and/or their
Advertising Agencies upon and by lodging material with the Publisher for publication or authorizing or approving of the publication of any material,
INDEMNIFY the publisher, its servant and agents all liability claims or proceedings whatsoever arising from the publication of the material and, without
limiting the generality of foregoing, so indemnify each of them in relation to claims or suits for defamation or libel, slander or title, plagiarism, breach of
copyright, infringement of trademarks or names or publication titles, unfair competition or trade practices, royalties or violation of rights of privacy, and
WARRANT that the material complies with all relevant laws and any rights against or liabilities in the Publisher, its servants or agents.
digital ads
In order to provide a better service to advertisers, BluInc Media
uses a digital ad delivery system to take advantage of computerto-plate technology which provides shorter production time and
increased precision and accuracy of printing plates. Below is
important information about this process.
Blu Inc Media Sdn Bhd only accepts digital ads in PDF
Format via the Quickcut Pre Press Network
Digital files will not be accepted on disc or via email
Blu Inc Media Sdn Bhd does not repair digital files – ads
containing errors are returned to advertisers
The Quickcut process delivers problem free, press ready files
according to publishers’ specifications and has proven to be the
most efficient method of receiving and tracking digital ads at
Blu Inc Media Sdn Bhd. Advantages of the Quickcut service are
accuracy of file structure and page size, reliability and speed, and
the provision of an audit trail. Quickcut software checks digital
files for errors before they are transmitted electronically toBlu
Inc Media Sdn Bhd, ensuring advertisers do not submit files that
contain errors and will therefore not print correctly.
For more information regarding Quickcut, please contact:
Malaysia
Asia On Time
Telephone: +60 (3) 2095 6601
Email: info@asiaontime.com
Website: www.asiaontime.com
Blu Inc Media Sdn Bhd can only take responsibility for accurate
colour reproduction if a digital proof of the supplied digital file
is produced using Blu Inc Media Sdn Bhd. ICC colour reference
profiles. Quickcut ICC software allows distribution of Blu Inc
Media Sdn Bhd.' ICC profiles to colour separators and advertisers
and enables accurate digital proofs to be printed to most digital
proofing devices.
Visit http://www.quickcut.com.au/my/products/quickcuticc.asp or
contact Asia on Time directly.
If you wish to send a digital ad and/or supply a digital proof
and do not have Quickcut software or suitable proofing system
installed, please contact Blu Inc Media Sdn Bhd for a list of colour
separators who can provide this service.
Blu Inc Media Sdn Bhd will retain digital ads for 6 months
from the last insertion date
After this time, digital files need to be resubmitted via Quickcut
network.
Accurate copy instructions must be entered within the
Quickcut software
Copy instructions allow us to easily identify your advertisement. It
is particularly important to enter the publication/run date, which
is the cover date of the title (not the on-sale date).
Digital files must be prepared to the correct size
Blu Inc Media requires a minimum of 3mm bleed on all sides of
the advertisement. Please ensure that all elements that you wish
to print are kept within the type area as indicated in specifications
within QuickPrint application.
general conditions
Rates given are on the understanding that all space orders are to be utilized within a 12-month period. All copy is subject to the approval of the Publisher,
who may edit, revise or reject any advertisement without assigning reasons therefore. The Publisher is not be liable for any consequential loss or damage
occasioned by the failure of any advertisement to appear from any cause whatsoever, neither does he accept liability for errors in any advertisement published,
nor its failure to appear on a specified date. In the event of complete material or copy insertions not being received by the appropriate deadline,
the Publisher reserves the right to repeat a previous advertisement of the same size or to run a house advertisement for which the advertiser will be liable for
full payment. The Publisher may, at any time and without notice, cancel an advertising order in respect of any advertisement not inserted by the Publisher,
in which event the advertiser shall pay for all past insertions at the applicable date. Cancellation by the advertiser or their agent of any portion of a contract
for any reason whatsoever, nullifies all rate frequency discounts and/or positional protection. While every reasonable care is taken, neither the Publisher nor
his agent is responsible for the loss of or damage to transparencies, separation and other material, and the Publisher is not responsible for any errors in key
numbers. The word ‘Advertisement’ will be placed above or below each page of copy which, in the option of the Publisher, resembles editorial matter of its
style. No guarantee will be given to any preferred positioning requested by the advertiser or their agents and any omission shall not constitute a breach
by the Publisher of any advertising order or contract. All complaints or claims regarding advertisements published must be made in writing within
15 days following the date of publication. All advertising accepted for publication in JELITA is subject only to the conditions set out on JELITA’s advertising
rate card and/or advertising order form.