GUIDELINES – EKSTRA BLADET TABLET

GUIDELINES – EKSTRA BLADET TABLET
GENERAL GUIDELINES
The advertiser is responsible for banner material, functionality and design. Banners that disturb the editorial
content or cause technical problems for the users will be removed from the site immediately.
All banner material must be within the framework of the chosen banner placement. That is no projecting pictures,
layers or pop-ups that exceeds the specified size of the banner.
Links must always open in a new window.
Delivery of material:
The banner material is to be sent to backoffice_ebn@eb.dk with the following information:
Name of the customer (in the subject field if by e-mail)
Name of the campaign
Time for campaign start
Potentially agency order ID
Potentially a contact person at the media agency or by the customer
Indication of format, placement and type
Indication of link from banner (landing page)
Put the sales consultant cc in the mail
RULES FOR DELIVERY
The banner material must be delivered at least 2 whole working days before publication – by special formats 4
whole working days before publication. If for example a campaign is to run on Monday morning, the material must
be received by EB Backoffice on Thursday morning at the latest.
If the banners are in HTML the preview link must be attached when the material is delivered.
If the banners are coded in HTML5 and JavaScript, we recommend the following Rich Media Editors, all of which
meet MRAID (Mobile Rich Media Ad Interface Definitions) standard: Sprout, Celtra, Crisp
Please see this link for more information regarding MRAID:
http://www.iab.net/media/file/IAB_MRAID_v2_FINAL.pdf
By delayed delivery EB cannot guarantee publication and the supplier can be charged an administrational fee.
Banner material that exceeds the scope of the weight and format overview is considered special formats. If you
wish to publish special formats please contact EB Backoffice.
We are delighted by and gladly test new banner concepts but must first control that they meet our technical and
editorial demands. There is no guarantee that special formats can be placed.
In case of immense negative user feedback/disturbance EB has the right to object and thereby have the
advertisement material removed regardless of whether the campaign is completed or not. In this case the
advertiser has the right to have the campaign completed with another accepted material. Credit note for the
campaign is sent to the customer if they don’t wish to use alternative material.
WEIGHT AND FORMAT
Format/sizes:
Top:
Mega:
Article:
Sticky:
Interstitial:
Sticky:
930 x180 (gif, jpeg, png, HTML5)
930x600 (gif, jpeg, png, HTML5)
300x250 (gif, jpeg, png, HTML5)
930x180 (gif, jpeg, png, HTML5)
500x500 (gif, jpeg, png, HTML5)
930 x180 (gif, jpeg, png, HTML5)
Weight:
Max. 60KB (without user interaction)
Max 1 MB (Polite Load)
Max. 2,5MB (by click)
TABLET-TEMPLATES
At ekstrabladet.dk (mobile) we have the option to book special formats via templates through our
ad serving system. This provides the option to run custom formats without too much additional cost for the
creative agencies.
Top Expand
optional- with video in the banner
Top Expand with Swipe
optional– with video in the banner
Interstitial
Banner with Swipe
Banner with Video
Sticky
Cube
optional– with video in the banner
TABLET-TEMPLATES
Top Expand (with/without Video)
Top Expand is a top banner which expands “over” the editorial content by clicking on the top banner.
It is possible to have a video in the banner, if desired.
Delivery of Creative:
Topbanner
Pixelformat: 930x180
Fileformat: jpeg, gif or png
Expand-banner
Pixelformat: 930x600
Fileformat: jpeg, gif or png
The weight of the banners must be max. 60KB together (ex. Top 20KB and 40KB Expand)
Landing Page URL
Impression tracking URL if needed
With Video content
If a video is to be displayed in the expand-section,
there must be room for it in the banner, ie. there
must be a "frame" in which we know that the video
will be placed.
Pixel Format: max resolution 930x600
File format: MP4 and / or WebM
Weight: up to 2.5 MB
Tracking URLs for “Play”, “Pause” or “End video” if
needed
Tablet-Templates
Top/Expand with Swipe (with/without video)
Top Expand with Swipe is a top banner which expands “over” the editorial content by clicking on the top
banner. The Swipe function appears in the expanded format, here you are able to swipe back and forth
between different messages.
Delivery of Creative:
Topbanner
Pixelformat: 930x180
Fileformat: jpeg, gif or png
Expand-banners
Pixelformat: 930x600
Fileformat: jpeg, gif or png
The weight of the banners must be max. 60KB together (eg. Top 10KB and Expand1 30KB, Expand2 30KB, Expand3 30KB)
Landing Page URL
Impression tracking URL if needed
With Video content
If a video is to be displayed in the expand-section,
there must be room for it in the banner, ie. there
must be a "frame" in which we know that the video
will be placed.
Pixel Format: max resolution 930x600
File format: MP4 and / or WebM
Weight: up to 2.5 MB
Tracking URLs for “Play”, “Pause” or “End video” if
needed
TABLET-TEMPLATES
Interstitial
Interstitial is layer which “floats” over the editorial content – hidden under a darkened
background. The banner must be made with solid background.
The banner is displayed for 7 seconds and then closes automatically.
Delivery of Creative
Interstitial-banner
Pixelformat: 500x500
Filformat: jpeg, gif or png
Weight: max. 60KB
Landingpage URL
Impression tracking URL if needed.
TABLET-TEMPLATES
Banner Swipe
Banner with Swipe is a format in which you can swipe back and forth between different messages.
Delivery of Creative
Banner
Pixelformat: Top (930x180), Mega (930x600)
Filformat: jpeg, gif or png
The weight of the banners must be max. 60KB together (ex. Banner1 33KB, 33KB Banner2, Banner3 34KB)
Landing Page URL (if needed - 4 different- 1 per slide)
Impression tracking URL if needed (if needed - 4 different – 1 per slide)
TABLET-TEMPLATES
Banner with Video
Banner with video is a format in which you can click on the banner to play a video.
Delivery of Creative
Banner
Pixelformat: Top (930x180) eller Mega (930x600)
Filformat: jpeg, gif or png
Landingpage URL
Impression tracking URL if needed.
Video
• There must be room for it in the banner, ie. there must be a "frame" in which we know that the video
will be deployed.
• Pixelformat: max resolution 930x600
• Filformat: MP4 and/or WEBM
• Vægt: max 2,5 MB
Tracking Url for ”Play”, ”Pause” eller ”End video” if needed.
TABLET-TEMPLATES
Sticky
Sticky banner, is a format which is fixed on the bottom of the page – and is sticky while scrolling. This
banner has a close-button – so the user always has the possibility to close down the banner.
Delivery of Creative:
Banner
Pixelformat: Sticky (930x180)
Fileformat: jpeg, gif or png
Landingpage URL
Impression tracking URL if needed.
Tablet-Templates
Cube
Cube is a format which has 4 pages with different messages. The banner rotates automatically
but the user can also manually swipe back and forth between the different messages.
Delivery of Material
4 x Banners
Pixelformat: Top (930x180) or Mega (930x600)
Filformat: jpeg, gif or png
Landingpage URL (if needed - 4 different – 1 per slide)
Impression tracking URL if needed (if needed - 4 different – 1 per slide)
With Video
• There must be room for it in the banner, ie. there must be a "frame" in which we know that the
video will be deployed.
• Pixelformat: max resolution 930x600
• Filformat: MP4 and/or WEBM
• Vægt: max 2,5 MB
Tracking Url for ”Play”, ”Pause” eller ”End video” if needed.
BANNER GUIDELINES
As default the banners must be coded to take up as little space as possible in order for the Ekstra Bladet mobile site
to function properly in usage situations with a limited network connection. The items below are procedures for
limiting the data load on the phone.
jQuery is already included under ekstrabladet.dk – therefore there is no reason to include jQuery in the banner
code once more. We guarantee that jQuery is updated and loaded before the banner is fetched.
Gzip – Remember to always enable gzip on the server from which the banner is fetched. In that way less data is
sent through the network (the reduction is 50-60%) which makes everything faster and makes the user experience
better.
BANNER GUIDELINES
Javascript/CSS
CSS must be namespaced separately from EB.dk – we recommend that you outermost place a CSS class after the
pattern: name of firm_name of campaign_name of banner and that all the banner CSS selectors use this as default.
Example:
HTML: <div class=”gevalia_unexpectedguests_topslider”></div>
CSS: .gevalia unexpectedguests topslider h2 {…}
.gevalia_unexpectedguests_topslider span {…}
In this way there is a Chinese wall between the EB.dk CSS and the banner CSS.
JavaScript in the banner must be held within a single function scope and all variables must be declared with ’var’.
Example_
JavaScript: (function(){
var a = 2;
}());
(Read more about this way of doing things here: http://www.jspatterns.com/self-executing-functions/ )
In this way there is no danger that the JavaScript code collides with the EB.dk JavaScript. If this is completely
impossible to honor all method names and variable names must begin with ”name of firm_name of campaign_name
of banner”.
Animation. On the mobile platforms you can improve the quality of animations considerably by doing them in CSS3 in
stead of JavaScript. In brief the CSS3 transformations use the build-in graphic processors in the phones to run the
animation which is far faster than using the main CPU and makes the animation much more fluent. Read more here:
http://css3.bradshawenterprises.com/transitions/
BANNER-GUIDELINES
HTTP
Minimize the number of HTTP calls (roundtrips) by gathering HTML, CSS and JavaScript in one file – the less HTTP
calls the better the performance.
Cache headers on the server from which the banner is served must be set to run the entire campaign period. See
more here: (http://betterexplained.com/articles/how-to-optimize-your-site-with-http-caching/ )
zIndex guidelines for HTML and JavaScript banners
By HTML and JavaScript banners the banner zindex must always be higher than the tablet site zindex. It is
recommended to put the zindex at >10.000.
Clicktracking in 3rd party HTML-Banner
If a banner is booked as 3rd party HTML in an iframe the links in the banner needs to be prefixed with an ADTECH
clicktag. Clicktag is generated by adding _ADCLICK_ as a parameter to the iframe src.
Example:
<iframe src="http://yourserver.dk/yourbanner.html?click=_ADCLICK_"></iframe>
In the bannercode the parameter needs to be prifixed on links.
Example:
var gotourl = location.href.split("?clicktag=")[1] + "http://wheretheusershouldbesent.dk";
yourbanner.onclick = function() {
window.open(gotourl);
Coding of Polite Load in HTML-banner
Polite Load
Heavy rich media banners can burden the load time of the site considerably and as a solution to this, we
recommend the use of polite banners. Polite banners allow banners with a heavier weight than normal. The image
file in the banner 'replaces' the original banner in the time it takes for the site to finish loading. Only then will the
'heavy' file start to load.
On the tablet site it is allowed to retrieve additional 1 MB beyond the permitted 60KB.
To build a Polite Banner in html5 use the code below:
<!DOCTYPE html>
<html>
<head>
<script src="http://ads.pictela.com/ads/jsapi/ADTECH.js"></script>
</head>
<body>
<script>
function pageLoadHandler() {
alert("The host page has fully loaded!")
}
if (ADTECH.isPageLoaded()) {
pageLoadHandler();
} else {
ADTECH.addEventListener(com.adtech.RichMediaEvent.PAGE_LOAD, pageLoadHandler);
}
</script>
</body>
</html>
Coding of Interstitial in HTML-banner
The easiest way of making an interstitial designed layer model based on HTML elements is to make something
like below.
<div id="absolute">
<div id="relative">
<div id="creative">
<!-- creative content here -->
</div>
</div>
</div>
Now, lets say that the creative has the dimensions 500x500 to make things easier. We need to calculate half of width and height
to make the positioning centered later on. Because of the way I usually solve the centering, it will be a lot easier to do it when
calculating as I will show below.
We start of by centering the container named "absolute" with the following CSS code.
#absolute {
display: block;
width: 500px;
height: 500px;
position: absolute;
top: 50%;
left: 50%;
}
The code above will make the creative centered in a way, but from the centered area, it will reach out 500
pixels down and to the right - incorrect centering in other words. So, what we need to do it to add a negative
value with help of margin to solve the issue.
#absolute {
display: block;
width: 500px;
height: 500px;
position: absolute;
top: 50%;
left: 50%;
margin-top: -250px; /* half height */
margin-left: -250px; /* half width */
}
That being said, we now only need to make the element named "relative" working as the outer container for the creative element. The
code below should be doing the trick.
#relative {
display: block;
width: 500px;
height: 500px;
position: relative;
}
The client can make their own custom CSS-values for the element named "creative" since that makes more sense.