GUIDELINES – EKSTRA BLADET MOBILE

GUIDELINES – EKSTRA BLADET MOBILE
GENERAL GUIDELINES
The advertiser is responsible for the banner- creative, functionality and design. Banners which disturb the
editorial content or cause technical problems for the users, will be removed from the site immediately.
All banner creatives must be within the framework of the chosen banner placement. Which means; no projecting
pictures, layers or popups that exceeds the specified size of the banner.
Banners are not allowed to simulate the look of our editorial content. Phrases as “Read more”, “Breaking news”
etc. cannot be used – text which is written in 3rd person is not allowed either.
Links must always open in a new window.
Delivery of material:
Banner creatives should be sent to backoffice_ebn@eb.dk with the following information:
Name of the customer (in the subject field in e-mails)
Campaign name
Time for campaign start
If possible, agency order ID
If possible, the contact person in the media agency or with the client
Indication of format, placement and type
Indication of link from banner (landing page)
Put the sales consultant c.c. in the mail
RULES FOR DELIVERY
Banner creatives must be delivered at least 5 whole working days before release, - special formats 4 whole
working days before release. If for example a campaign is to run Monday morning the creatives must be received
by EB Backoffice Wednesday morning at the latest.
If the banners are in HTML a preview link must be attached when the material is delivered.
If the banners are coded in HTML5 and JavaScript we recommend the following Rich Media Editors that all
meet the MRAID (Mobile Rich Media Ad Interface Definitions) standard: Sprout, Celtra, Crisp.
Read more about MRAID here: http://www.iab.net/media/file/IAB_MRAID_v2_FINAL.pdf
By delayed delivery EB cannot guarantee release and the supplier can be charged an administrational fee.
Banner creatives that are not within the scope of the weight and format overview are considered as special
formats. If you want to place special formats we ask you to contact EB Backoffice.
We are delighted by and we will gladly test new banner concepts but must first control that they meet our
technical and editorial demands. There is no guarantee that special formats can run.
In case of immense negative user feedback/disturbance EB has the right to remove/stop the banner creative's
regardless of whether the campaign is completed or not. In this case the advertiser has the right to have the
campaign completed with another accepted material. Credit note for the campaign is sent to the customer if they
don’t wish to use alternative material.
WEIGHT AND FORMAT
Top banner
*320x160
Max 60 kb.
Further interaction max. 1 MB
gif/png/jpeg/ HTML** (see guide lines below)
Landing page URL
Top banner with expand
*320x160 → 320x320 / 320x480
Max 60 kb. (incl. top banner)
Further interaction max. 1 MB
”Close button” in the lower right corner (40x40)
Top banner with expand and swipe
*More ”pictures” in 320x320 / 320x480
Max 60 kb. (incl. expand and swipe)
Further interaction max. 1 MB
”Close button” in the lower right corner (40x40)
*All banners can be sent double in size – in proportion to Retina displays eg. 320x160 = 640x320. Our adserving system makes sure the size adjusts itself to the
users screen resolution.
*Top banner with expand (and optional swipe) in HTML the expand must be coded in such a way that it either pushes the page down or lies as a layer on top of
the site.
WEIGHT AND FORMAT
Mega banner
*320x320
Max 60 kb.
Further interaction max. 1 MB
Type: gif/png/jpeg/HTML (see guide lines below)
Landing page URL
Takeover/Interstitial
*320x320
Max 60 kb.
Type: gif/png/jpeg/HTML** (see guide lines below)
”Close button” in the lower/upper right corner (40x40)
Landing page URL
HTML5: If desired, this format can be made with animation
and transparent background.
•
This format runs with a frequency of 1/Daily – and is shown on all sections besides the frontpage of eb.dk
•
This format appears for 7 seconds, and automatically closes down afterwards.
*All banners can be sent double in size – in proportion to Retina displays eg. 320x160 = 640x320. Our adserving system makes sure the size adjusts itself
to the users screen resolution.
**Takeover/interstitial in HTML the banner must be coded in such a way that it lies as a layer on top of the site.
MOBILE TEMPLATES
At ekstrabladet.dk (mobile) we have the possibility to book special formats via templates through our ad serving
system. This provides the opportunity to carry through special formats without to much extra cost for the
creative agencies.
Top Expand
• Incl. optional video in the banner
Top Expand with Swipe
• Incl. optional video in the banner
Interstitial
Banner with Swipe
Banner with Video
Cube
MOBILE TEMPLATES
Top Expand (potentially with video)
Top Expand is a top banner which expands over the editorial content by clicking the top banner. It is possible to
place video in the banner if desired.
Delivery of Creatives:
Top banner
Pixel format: *320x160
File format: jpeg, gif or png
Expand banner
Pixel format: *320x320/320x480
File format: jpeg, gif or png
The weight of the banners can be max. 60KB in total (ex. Top 20KB and Expand 40KB)
Landing page URL
Optional impression tracking URL
Optional video
If there is to be video in the Expand part, there must be
space for it in the banner. Meaning there must be a
”frame” where we know the video is to be placed.
• Pixel format: max. resolution 320x480
• File format: mp4 and/or WEBM
• Weight: max. 1 MB
Optional Tracking Urls for Play, Pause or End video
*All banners can be sent double in size – in proportion to Retina displays eg. 320x160 = 640x320. Our adserving system makes sure the size adjusts
itself to the users screen resolution.
MOBILE TEMPLATES
Top Expand with Swipe (incl. potential video)
Top Expand with Swipe is a top banner which expands over the editorial content by clicking the top banner. The
Swipe function appears in the expanded format where the user can swipe back and forth between different
messages.
Delivery of Creatives:
Top banner
Pixel format: *320x160
File format: jpeg, gif or png
Expand banners
Pixel format: *320x320/320x48
File format: jpeg, gif or png
The weight of the banners must be max. 60KB (ex. Top 10KB and Expand1 30KB, Expand2 30KB, Expand3 30KB)
Landing page URL (optional different URL per slide)
Optional impression tracking URL
If there is to be video in the Expand part, there must be
space for it in the banner. Meaning there must be a ”frame”
where we know the video is to be placed.
• Pixel format: max. resolution 320x480
• File format: mp4 and/or WEBM
• Weight: max. 1 MB
Optional Tracking Urls for: Play, Pause or End video
*All banners can be sent double in size – in proportion to Retina displays eg. 320x160 = 640x320. Our adserving system makes sure the size
adjusts itself to the users screen resolution.
MOBILE TEMPLATES
Interstitial
Interstitial is a format which pops up on the site and lies as a layer on top of the editorial content. The banner
needs to have a solid background in the banner and it is shown for 7 seconds and automatically closes
afterwards.
Delivery of Creatives:
Interstitial banner
Pixel format: *300x300/320x320
File format: jpeg, gif or png
Weight: max. 60KB
Landing page URL
Optional impression tracking URL
*All banners can be sent double in size – in proportion to Retina displays eg. 320x160 = 640x320. Our adserving system makes sure the size adjusts itself
to the users screen resolution.
MOBILE TEMPLATES
Banner with SWIPE feature
Banner swipe is a format where the user can swipe back and forth between different messages.
Delivery of Creatives:
Banner
Pixel format: Top *(320x160), Mega (320x320)
File format: jpeg, gif or png
The weight of the banners must be max. 60KB in total (ex. Banner1 33KB, Banner2 33KB, Banner3 34KB)
Landing page URL (Optional different URL per slide)
Optinal impression tracking URL
*All banners can be sent double in size – in proportion to Retina displays eg. 320x160 = 640x320. Our adserving system makes sure the size adjusts
itself to the users screen resolution.
MOBILE TEMPLATES
Banner with VIDEO
Banner with video is a format where the user can click the banner in order to play a video.
Delivery of Creatives:
Banner
Pixel format: Top (320x160) or Mega (320x320)
File format: jpeg, gif or png
Landing page URL
Optional impression tracking URL
Video
There must be space for the video in the banner, meaning there should be a ”frame” in order for us to know where to place
the video.
• Pixel format: max. resolution 320x480
• File format: mp4 and/or WEBM
• Weight: max. 1 MB
Optional Tracking Urls for: Play, Pause or End video
*All banners can be sent double in size – in proportion to Retina displays eg. 320x160 = 640x320. Our adserving system makes sure the size adjusts
itself to the users screen resolution.
MOBILE TEMPLATES
Cube
Cube banners is a format with 4 different sides/messages. The banner is set to rotate automatically, however
it is possible to swipe back and forth manually.
Delivery of Creatives:
4 x Banners
Pixelformat: Top *(320x160) or Mega (320x320)
Fileformat: jpeg, gif or png
Landing page URL (Optional different URL per side)
Optional impression tracking URL
Optional Video
There must be space for the video in the banner, meaning there should be a
”frame” in order for us to know where to place the video.
• Pixel format: max. resolution 320x480
• File format: mp4 and/or WEBM
• Weight: max. 1 MB
Optional Tracking Urls for: Play, Pause or End video
*All banners can be sent double in size – in proportion to Retina displays eg. 320x160 = 640x320. Our adserving system makes sure the size adjusts
itself to the users screen resolution.
BANNER GUIDELINES
By default the banners must be coded to take up as little space as possible in order for the Ekstra Bladet mobile
site to function properly in usage situations with a limited network connection. The items below are
procedures for limiting the data load on the phone.
jQuery is already included under EB.dk – therefore there is no reason to include jQuery in the banner code
once more. We guarantee that jQuery is updated and loaded before the banner is fetched.
Gzip – Remember to always enable gzip on the server from which the banner is fetched. In that way less
data is sent through the network (the reduction is 50-60%) which makes everything faster and makes the
user experience better.
HTML BANNER GUIDELINES
Javascript/CSS
CSS must be namespaced separately from EB.dk – we recommend that you outermost place a CSS class after
the pattern: name of firm_name of campaign_name of banner and that all the CSS selectors of the banner uses
this as default.
Example
HTML: <div class=”gevalia_uventedegaester_topslider”></div>
CSS: .gevalia_uventedegaester_topslider h2 { … }
. gevalia_uventedegaester_topslider span { … }
In this way there is a Chinese wall between the EB.dk CSS and the banner CSS.
JavaScript in the banner must be held within a single function scope and all variables must be declared with
’var’, i.e.:
JAVASCRIPT:
(function(){
var a = 2;
}());
(Read more about this way of doing things here: http://www.jspatterns.com/self-executing-functions/ ) In
this way there is no danger that the JavaScript code that collides with the EB.dk JavaScript. If this is
completely impossible to honor all method names and variable names must start with ”name of firm_name
of campaign_name of banner”.
Animation. At the mobile platforms you can improve the quality of animations considerably by doing them in
CSS3 in stead of JavaScript. In brief the CSS3 transformations use the phones built-in graphic processors to run
the animation which is far faster than using the main CPU, and it makes the animation much more fluent. Read
more here: http://css3.bradshawenterprises.com/transitions/
HTML BANNER GUIDELINES
HTTP
Minimize the number of http calls (roundtrips) by gathering HTML, CSS and JavaScript in one file – the fewer
http calls the better the performance.
Cache-headers on the server wherefrom the banner is served, must be set to run the entire campaign
period. See more here: (http://betterexplained.com/articles/how-to-optimize-your-site-with-http-caching/)
zIndex guidelines for HTML and JavaScript banners
By HTML and JavaScript banners the banner zindex must always be higher than the mobile site zindex. It is
recommended to put zindex at >10.000.
Clicktracking in 3rd party HTML-Banner
Once a banner is booked as a 3rd part HTML in an iframe, links must be prefixed in the banner with an
adtech clicktag.
The clicktag is produced by adding _ADCLICK_ as a parameter to the iframe src.
Example:
<iframe src="http://dinserver.dk/ditbanner.html?click=_ADCLIK_"></iframe>
In the banner code, the parameter must be prefixed on the links.
Example:
var gotourl = location.href.split("?clicktag=")[1] + "http://hvorbrugereskalsendeshen.dk";
ditbanner.onclick = function() {
window.open(gotourl);
Coding of Polite Load in HTML-Banner
Polite Load
Heavy rich media banners can weigh down the loadtime on the site considerably. As a solution we recommend
to use polite banners which allow for the banner to weigh more than usual. This is due to the image file in the
banner, which replaces the original banner during the time it takes for the site to complete loading. After this,
the ”heavy” swf-file is being loaded.
On the mobile it is allowed to retrieve an additional 100KB, besides the allowed 60KB.
In order to create a Polite banner in html5, please use this code:
<!DOCTYPE html>
<html>
<head>
<script src="http://ads.pictela.com/ads/jsapi/ADTECH.js"></script>
</head>
<body>
<script>
function pageLoadHandler() {
alert("The host page has fully loaded!")
}
if (ADTECH.isPageLoaded()) {
pageLoadHandler();
} else {
ADTECH.addEventListener(com.adtech.RichMediaEvent.PAGE_LOAD, pageLoadHandler);
}
</script>
</body>
</html>
Coding of Interstitial in HTML-banner
An example of code of Interstitial in HTML in English:
The easiest way of making an interstitial designed layer model based on HTML elements is to make something
like below.
<div id="absolute">
<div id="relative">
<div id="creative">
<!-- creative content here -->
</div>
</div>
</div>
Now, lets say that the creative has the dimensions 500x500 to make things easier. We need to calculate half of width and height
to make the positioning centered later on. Because of the way I usually solve the centering, it will be a lot easier to do it when
calculating as I will show below.
We start of by centering the container named "absolute" with the following CSS code.
#absolute {
display: block;
width: 500px;
height: 500px;
position: absolute;
top: 50%;
left: 50%;
}
The code above will make the creative centered in a way, but from the centered area, it will reach out 500
pixels down and to the right - incorrect centering in other words. So, what we need to do it to add a negative
value with help of margin to solve the issue.
#absolute {
display: block;
width: 500px;
height: 500px;
position: absolute;
top: 50%;
left: 50%;
margin-top: -250px; /* half height */
margin-left: -250px; /* half width */
}
That being said, we now only need to make the element named "relative" working as the outer container for the creative
element. The code below should be doing the trick.
#relative {
display: block;
width: 500px;
height: 500px;
position: relative;
}
The client can make their own custom CSS-values for the element named "creative" since that makes more sense.