How to Get the Most From Attending a Trade Show
Transcription
How to Get the Most From Attending a Trade Show
January / February 2014 How to Get the Most From Attending a Trade Show By Christine Corelli You made the effort and attended the show. Now what do you do with all the information that you gathered? Exhibiting in an industry show is the best marketing vehicle for suppliers and service providers to physically obtain access to you and other potential and existing customers. It is an excellent opportunity to display their product or service and obtain exposure to the largest number of buyers at any single event. If an exhibitor’s pre-show marketing strategy was well-planned, their display was impressive, and their exhibit staff performed well, you not only visited them at the show, but you also walked away thoroughly informed and maybe even impressed with what they had to sell or offer. The challenge for you (and them) is that often, what one exhibitor has to sell or offer may not differ a great deal more than what many other exhibitors have to sell or offer. Thus, if you are planning to make a purchase, which product offers the most quality at the best price? For example, who can provide value-added items such as an extended warranty or reliable parts and service support? In short, which is the best deal that will give you the biggest bang for your “hard-to-come-by” buck? Perhaps you may have been one of many who walked out of the show convinced that a product or service is exceptional and can provide real value to your business, but you either lack the funds to purchase or are simply reluctant to make any investments during these tough and uncertain times. What risks would you be taking if you purchase when you are simply trying to stay afloat? What can you do to minimize that risk? What new business might you obtain if you could expand your abilities? In addition to these issues and challenges, you also need to know what to do with the multitude of business cards and brochures of new products and services that you collected. How will you handle the many phone calls from sales professionals who, with good intentions, want to follow-up immediately after the show to win your business? Their goal will be to convince you that their product or service can help you become more productive and more profitable during these difficult economic times. How can you justify the time and the expense involved in attending the show? How can you take the knowledge that you obtained at the show to make educated decisions that will help your company move forward? Below are a few tips that can help you achieve the most from attending a trade show: Immediately after the show, record any relevant information and ideas about the mold making business you learned that can impact your own business in a positive way. continued on page 2 SIOUX CITY COMPRESSED STEEL COMPANY FULL SERVICE SCRAP RECYCLING IN ONE CONVENIENT LOCATION COMPETITIVE PRICING - PROMPT PAYMENT WE OFFER SHREDDING, SHEARING & METALS PROCESSING WE BUY BODIES, NON-FERROUS METALS & IRON WE ACCEPT TRAILER LOADS OF CUT STEEL, UNPREPARED, CAST IRON, AND ALL METALS IOWA LICENSED APPLIIANCE DE-MANUFACTURER ON SITE ENVIRONMENTALLY CONSCIOUS LOCALLY OWNED & OPERATED FOR OVER 60 YEARS 2600 Blvd of Champions Sioux City, IA 51111 PO Box 3262 Sioux City, IA 51102 Toll-Free: 800-889-8848, Local: 712-277-4100, Fax: 712-277-1210 www.compressedsteel.com North Dakota Automotive Recyclers Association Board of Directors Staff/Newsletter President Mickey Kvien Truck & Auto Salvage 760 – 4th Street S.W. Valley City, ND 58072 (701) 845-3080 sales@truckandauto.com Please direct newsletter content & advertising opportunity as well as membership questions to: Past President Bob Koezler A1 Auto Parts PO Box 1087 Williston, ND 58801 (701) 774-8375 Treasurer Ron Nordstrom Dave’s Auto 218 26th Street Bismarck, ND 58501 (701) 255-1194 Secretary Richard Preston 7th Avenue Auto Salvage 402 – 42nd Street & 7th Ave. N. Fargo, ND 58102 (701) 282-5130 richardp@seventhavenueauto.com Mission Statement North Dakota Automotive Recyclers Association To unite, advance, support, and educate our members, to create a positive image of our industry, and improve the automotive recycling industry in North Dakota. Executive Director Kelly Salseg 3333 Skycroft Circle Minneapolis, MN 55418 Phone (612) 782-8786 Email ndara@centurylink.net PLEASE VISIT OUR WEBSITE AT www.NorthDakotaAutoRecyclers.com The North Dakota Auto Recycler is published six times per year. None of the material in this publication necessarily reflects the opinion of the North Dakota Automotive Recyclers Association, it’s officers, directors, staff or members. Statements of fact and opinion are the responsibility of the author alone. Articles and letters suitable for publication will be published in the next scheduled newsletter as space permits. Material should be sent to Kelly Salseg. Articles may be edited for length. Throughout this issue, trademarked names are used. Rather than place a trademark symbol in every occurrence of a trademarked name, we state we are using the names only in an editorial fashion, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Mention of trade names, commercial products, or techniques does not constitute endorsement or recommendation for use. Advertising rates: Contact North Dakota Automotive Recyclers at 612-782-8786; ndara@centurylink.net 1 Go through the literature and business cards you gathered and select those with whom you may wish to consider doing business. Combine your brainpower. Within a day or two after the show, while things are fresh in everyone’s mind, gather your troops for a brief post-show meeting with others who have attended from your company. Inform them that they are to come prepared with ideas, information and suggestions they obtained from attending the show. (Be sure to share your “trade show” objectives prior to attending so they will take notes at the show and will be prepared to answer the questions below.) Ask questions such as: What new products/services were most impressive? What did they see that was new? What information did they gather that would help your company? What did they learn about your competitors? What did they learn about the industry as a whole? What ideas did they obtain that can help expand your business? What, as a group, do they think would benefit your company and justify the expense if you are considering a purchase? What did they learn about what others are doing about foreign outsourcing? Who was offering the best deal and who made the best impression? Where might there be opportunities to form strategic alliances or make contacts where you can work toward a mutually beneficial business relationship, diversify your business, or maybe even consider a merger to help your company move forward? Did anyone chat with finance companies to learn about what they are doing with other companies? How can you leverage vendor expertise? What new technology is available that you may wish to consider? What, if anything, can you do that others are not doing to differentiate your company from your competitors? How can you get new business? What “idea of ideas” can help you move forward? Listen, and record all of the input you receive. Your Reliable Consumer of Catalytic Converters and High Grade Electronic Scrap Call Today for Competitive Non-Ferrous Pricing. 877-892-9194 763-295-6992 9696 Fallon Ave. // Monticello, MN Fax 763-295-6982 // www.irtmn.com 2 Associate Members Our Associate Members Support Us. Please support Our Associate Members in return!! Auto Data Direct 850-877-8804 Toll Free: 866-923-3123 salvage@add123.com Behr Iron & Metal 641-424-9521 kwherry@behriron.com Car-Part.com 859-344-1925 tradeshows@car-part.com Gerdau Ameristeel US Inc. 800-827-1653 khanson@gerdaua.eristeel.com Hollander, A Solera Company 800-825-0644 Kirk.monger@audatex.com Don’t let NMVTIS reporting wreck your day. ADD is your source for salvage vehicle reporting and more. Free and Full Service NMVTIS reporting Vehicle History Reports with Lien & Theft data Owner/Lienholder search in 25 states Enter promo code RECYCLE12 to receive $50 off account activation. For additional information, visit ADD123.com or contact us at salvage@ add123.com Integrated Recycling Technologies 877-892-9194 gordon@irtmn.com Miller Compressing Company 414-290-6546 allisonh@millercompressing.com Northern Metal Recycling 651-328-8831 bkaplan@nmrecycling.com PAM’S Auto, Inc. 800-560-7336 wes@pamsauto.com QRP Salvage Solutions/QRP of Wisconsin 888-241-0294 Rross.qrp@gmail.com Sioux City Compressed Steel 800-889-8848 jpalmer@compressedsteel.com United Recyclers Group 888-874-3463 michelle@u-r-g.com Universal Core Supply 763-682-3365 hlonder@aol.com -4264 JSI Program Quarter Page.indd 1 2/16/12 3:34 PM NDARA Recycling Members… As an added benefit of your NDARA Membership, You qualify for free bidding access to insurance salvage listings in North & South Dakota. For more information or to register, Contact Roger Ross Toll Free: 888-241-0294 or Email: rross.qrp@gmail.com QRP of Wisconsin, Inc. Independently Owned & Operated www.QRP1Source.com 3 Decide what you need to consider putting into action, and what products or services might help you expand your business where you have the best chance of obtaining a substantial ROI. Prioritize what you want to learn more about, put into action, or purchase soon or down the road. Agree to an appointment with the salesperson. If they are proficient at sales, they will have done their homework and will walk in knowing a great deal about your company, your needs and your application. Listen to what they have to say. Then do your homework. After the appointment, ask for referrals and testimonials from their existing customers whose expectations have been exceeded. Call their existing customers and ask how their experience has been. No doubt you will receive a multitude of phone calls in the weeks after the show. Often, these can be overwhelming, but you might want to keep in mind that salespeople are simply doing their job. If you are too busy to return their calls, are only mildly interested, not interested, or are moving in a different direction, simply delegate the task of returning their call to someone and save yourself, your staff, and the salesperson a lot of time. Do keep an open mind, however, before you say “I’m not interested.” Rethink your entire business strategy. Attending an industry show is one of the best things you can do for your company. Not only is it an excellent opportunity to see and touch the latest technology in your industry, but many also offer educational seminars to enhance your knowledge of the industry. You may even be able to earn continuing education credits by attending the seminars. Yet another benefit of attending a show is that you will be able to network with industry peers who are as anxious to talk to you as you are to talk with them. There will be winners and losers in this economy for sure, but only those mold shops that attend trade shows to stay informed, be visible in the industry, arm themselves with industry knowledge, and then take definitive action will have the ability carry their organization into a successful future. 4 If you want to increase your ability to remain competitive and end up a winner down the long road ahead, I encourage you to attend industry trade shows and analyze what you need to do to move ahead. It is an ideal vehicle to obtain the knowledge that you need to help you strategize, improve operations, and make smart decisions. Christine Corelli is a dynamic business speaker and workshop facilitator. She is the author of five business books including the best selling Wake Up and Smell the Competition. Her newest book, Capture Your Competitors’ Customers and KEEP Them has been selling strong. Christine was well-received as a speaker at the Midwest Recycling Trade Show. To learn more visit www. christinespeaks.com News from NDARA Hello everyone – I would like to draw special attention to the Christine Corelli article – How To Get The Most From Attending A Trade Show. When reading this article keep in mind that your association – NDARA – will be paying for up to two individuals from each full NDARA member (auto recycling facility located in North or South Dakota) to attend the Upper Midwest Auto &Truck Recyclers Convention and Trade Show which will be held in Minneapolis, MN @ the Ramada Plaza Mpls. on April 4 & 5, 2014. Cost to attend is $150 per person so this is a great deal! Attendee packets will be mailed to you shortly. You can also check out the convention website at www.recyclersconvention.com. To register for the convention – please email me at ndara@centurylink. net or call me at 612-782-8786. Again - this offer is for full NDARA members only (auto recyclers in North and South Dakota), and you must register with NDARA no later than March 24, 2014. Best wishes to you all for a happy, healthy and prosperous New Year! Regards – Kelly Salseg NDARA Executive Director OSHA Proposes Rule to Improve Tracking of Workplace Injuries and Illnesses The Occupational Safety and Hazard Administration (OSHA) has proposed a rule that it believes will help to improve workplace safety and health through the collection of useful, accessible and establishment-specific injury and illness data - data to which OSHA does not currently have direct, timely and systematic access. Specifically, OSHA is proposing to amend its recordkeeping regulations to add requirements for the electronic submission of injury and illness information that employers are already required to keep. The rule was published in response to the Bureau of Labor Statistics’ release of its annual Occupational Injuries and Illnesses Report, which estimates that three million workers were injured on the job in 2012. Under the proposed rule, there would be three new electronic reporting requirements added to the annual OSHA injury and illness survey of business with ten or more employees. First, for establishments already required to keep injury and illness records under OSHA’s regulations and that had 250 or more employees in the previous year, OSHA will now require electronic submissions of these records on a quarterly basis. Second, OSHA will require establishments with 20 or more employees in the previous year, and in certain designated industries, to electronically submit information from the OSHA annual summary form (Form 300A) to OSHA. Third, OSHA will require all employers who receive notification from OSHA to electronically submit specified information from their Part 1904 injury and illness records. Rising Replacement Costs for High-Tech Parts an Opportunity for Automotive Recyclers In a November 18 USA Today article, reporter Chris Woodyard reports on something that professional automotive recyclers are already keenly aware of -the cost for replacing a high-tech car part is soaring. Woodyard provides several examples in his article to highlight the exorbitant price of technologically advanced parts included in newer model vehicles. One such example is below: • Mirrors. Outside mirrors now commonly contain electronic blind-spot warnings, cameras or other advanced features. Costs can vary, even on the same car. A left-side mirror on a Honda Accord EX is $250 to replace; the right-side, which has a camera for Honda’s LaneWatch blind-spot system is $341. For the outside rearview mirror on a Nissan Versa Note subcompact -- $595. Auto manufacturers are incorporating more technology into luxury as well as mid-class vehicles, and are designing new models with a focus towards advanced safety and crash avoidance features. It is unlikely that this trend will change given that these add-ons are attractive to today’s consumers and the federal government is encouraging the auto industry to fast-track new technological advances. The growth of electronic parts in the automotive parts marketplace has important implications for the automotive recycling industry, as repairs shops will The data will eventually be posted online. OSHA believes that the timely, establishment-specific injury and illness data will help the Agency target its compliance assistance and enforcement resources more effectively by identifying workplaces where workers are at greater risk, as well as enable employers to compare their injury rates with others in the same industry. The automotive recycling industry is an industry subject to this rule and ARA intends to participate in stakeholder meetings and submit comments to the proposed rule early next year. 5 begin seeing less collision or cosmetic damage and a greater need for electrical parts replacement or repair. ARA has been actively analyzing this trend for several years and has focused association activities on key implications for the industry: • Access to OE data: Automotive recyclers must have access to the necessary OE parts data and RPO codes to properly identify parts, interchangeability and reprogramming information for electronic parts. • Training and education: Automotive recyclers must be informed and equipped to properly dismantle and harvest these parts for reutilization and resale. • Marketing of recycled, genuine OEM parts: ARA will continue to promote the many advantages of using recycled, genuine OE parts as an option to consumers, particularly those facing a high price point for replacement high-tech parts. ARA has reached out to reporter Chris Woodyard to discuss this issue. Minneapolis CBS Station WCCO this past Saturday also highlighted what they see as a growing trend — it’s a trend autobody shop owners across the country are seeing right now. Ordinary car parts that used to cost a few dollars to replace can now cost hundreds. Go to http://www.just-auto.com/analysis/hyundaikiaraises-its-vehicle-recycling-game_id139963.aspxto watch their video. Reprinted with permission of ARA. 10 Reasons for Marketing Your Business Using Social Media By Ingrid Molina, Fuller Online Solutions I’m sure you are aware of the explosion of social media, but do you know why you should use it to market your business and how to use it effectively? Are looking to get into the game but unsure of how to proceed, or are you wondering if the business value is there? In this article, you will find the right ammunition to successfully market your business using social media. 1. Most social media sites are free. Facebook, Twitter, LinkedIn, and MySpace all offer free accounts. You can even blog for free with services like Wordpress and Blogger. 2. They’re popular. Facebook alone has more than 500 million users. To put that in perspective: That’s more than the population of the entire United States. Chances are good that many of your customers or the people you want to reach are on at least one of the social media networks. 3. They’re not just for college kids. One major stereotype associated with many forms of social media: They’re only for young folks. This is not true at all. In fact according to Facebook, its fastest growing demographic is users over the age of 35. Median age for LinkedIn Average age is 41. And 25% of Twitter users are between 35 and 44 years old. 4. They allow you to be personal and professional. On Facebook, you can have two identities: one for you 6 and one for your business or organization. Facebook offers an option known as “Fan Pages,” which are different from the standard “Friend” connections, and allows you to message just to “Fans,” keeping any personal information about you separate and contained to your profile. 5. They can tell a lot about you. Think of it as your online resume. Profiles on these sites can help boost awareness about your business as they can contain pertinent information about your products and services. Much of your activity and profiles on social media sites can be made “public,” meaning they can be indexed by search engines. Social media, just like your website can be optimized to be found by the search engines. 6. They extend you, your brand, and your relationship with your customers. The goal of social marketing is to stay in front of your customers. You use email marketing to reach your customers inboxes. Now you can use social media to extend your reach into other interactive areas of the web where your customers gather. People who use social media look for other likeminded folks and businesses. Make sure they find you by having a presence on the appropriate networks for your business. 7. They are two-way communications channels. Twitter and Facebook in particular are great vehicles for having a “conversation” with your customers. You can see what they’re saying about you and respond, and vice versa. Using tools like Twitter Search http:// search.twitter.com), you can quickly see any mentions of your business, organization, product, or service. Taking Twitter Search a step further, you can look up key terms related to your business and find out what people are saying about them. With Twitter, you don’t have to be following someone or connected to them to respond. So if you see something relevant come up in the search results, you can easily and quickly respond by mentioning to their Tweet. 8. They’re everywhere. You don’t have to be at your computer to post to any of the major social media networks. For instance, you can post to your Facebook status or Twitter feed via a simple text message. If you have a Smartphone like an iPhone, Blackberry, or Windows Mobile device, there are applications that let you update your social networking sites on the road. Using these applications, you use your mobile phone’s camera to capture images and video, which can be uploaded to your blog and social media accounts, giving customers a richer (and real-time) media experience. Many of the popular blog platforms also allow posting from a mobile device. 9. They can be intertwined. Social media sites are not silos of information. You can easily share content between networks. Your Twitter post can also feed your Facebook page and LinkedIn account. Likewise, your blog posts can be automatically fed to Facebook every time you post one. But, make sure not to overwhelm one account with updates from the other. If you have a blog, make sure your posts include links to the services you use. This helps expose your post to a wider audience and helps to increase your presence when people search for you on a search engine. 10. Most importantly, keep in mind that these are communication tools and not selling tools. Use social media as an avenue to inform your customer about your products and services without making it sound as a sales pitch. Use social media to answers your customers most frequently asked questions. Also encourage satisfied customers to rave about you. Of course you want to make money using social media, but your sales techniques should be a small percentage of your interaction; you want to avoid being viewed as spam. Social media is the perfect medium to build and maintain relationships. Maintain a good balance between information, interaction and marketing is your key to success. I hope you find these ten reasons appealing to your social media success. Fuller Online Solutions specialty is promoting your business online using social media, search engine optimization,Internet marketing and website design. Visit www.fuller-online.com. 7 TJN Enterprises Opening New Facility in South Dakota TJN Enterprises is opening a new 20 acre scrap yard facility in Sioux Falls, South Dakota. This facility is a combined endeavor between NDARA member Sioux City Compressed Steel and Shine Bros. Corp. in Spencer, Iowa. The company currently has a 5 acre scrap metal yard in Sioux Falls but wants to build a second facility due to amplified business. The second facility will allow the company approximately five times the space to handle ferrous and nonferrous material. Construction of the new facility is anticipated to be done by late next year. It will include an 80,000 sq. foot building for nonferrous processing, a large office building and outdoor space for storage and processing. The new location has direct rail access, is expected to employ approximately 60 people. Eventually they plan to add a shear and baling equipment and car flattening services. TJN also operates scrap yards in Estherville, IA, Worthington, MN, and Aberdeen, Sioux Falls, Watertown and Yankton, SD. AASP-MN Seeks Enforcement Action to Prevent Implementation of PartsTrader in MN The Alliance of Automotive Service Providers of Minnesota (AASP-MN) has filed a formal Complaint with the Minnesota Department of Commerce requesting timely administrative and/or legal action to prevent State Farm from mandating that repair shops use the PartsTrader parts procurement system. The Complaint and Request for Relief is based on State Farm’s violation of Minn. Stat. 72B.092, subd. 1(6). This provision, enacted in 2007, prohibits insurers from specifying “…the use of a particular vendor for the procurement of parts or other materials necessary for the satisfactory repair of the vehicle.” The Complaint states that the mandated use of PartsTrader restricts market options for parts procurement, and therefore should be prohibited as intended by the Legislature. The Association is also pursuing this issue with the Office of the Attorney General. Information has been transmitted to the appropriate officials to request that they work with, or in lieu of, the Department of Commerce to prohibit the implementation of Linking you to more customers Contact Hollander Sales: 800-825-0644 8 eLInk Ad.indd 1 12/26/2013 7:33:57 AM PartsTrader as a violation of Minnesota Statute. In addition, the Association has consulted with legal counsel to identify possible causes of action that could be brought before a court. In May of 2012, AASP was among the first industry associations to go on record stating that State Farm’s newly-mandated bidding process for parts procurement was an unprecedented and uninvited intrusion into the business of collision repair. AASPMN’s efforts reinforce that position and are intended to protect the interests of the collision repair industry and give voice to its concerns. Theft of Tailgates Rises in the U.S. The National Insurance Crime Bureau (NICB) reports that the number one pickup truck theft item is the easily removed tailgate, which also is often the most damaged part of a truck when involved in a crash. Even when there is a locking mechanism in place, the report found that most drivers don’t lock tailgates. The NICB stated that insurance claims for tailgate theft has risen from three in 2008 to over 500 in 2012. Many drivers don’t even submit insurance claims for the theft because of the high level of their plan’s deductibles. Automakers are beginning to address this issue. A Chrysler spokesperson stated that “he didn’t know of a single manufacturer that makes a tailgate that doesn’t pop right off.” As a result of the increased theft opportunities, Chrysler has responded and is the first automaker to offer a locking system with a remote. In addition, Ford and General Motors are beginning to install manual locks. Locking tailgates are currently proving to be a theft deterrent since the thieves will move on to an easier non-locked tailgate. The report further notes that the new safety technologies such as backup cameras are raising the cost of replacing tailgates. According to the NICB, a basic tailgate replacement can cost approximately $1,200 while a tailgate that includes technology such as a camera can cost more than $3,500 to replace. Is it any surprise that the state with the most tailgate thefts is........Texas? It’s the country’s largest pickup truck market. Green Eco-Friendly Systems Clean Recycled Parts Right! PAM’s Auto knows how to be green, even down to their wash bay. Pat Huesers, PAM’s CFO, said it was a used unit, but he has basically redesigned how it works. Here he explains how - During the parts cleaning process, the dirty water is collected in the floor catch basin. All large and heavy solids collect above ground in a screen, and the others settle to the bottom. That water is then fed to a three weir tank that is underground. The flow rate is very slow, so the fines settle out in this tank. The water is then lifted above ground to a reaction tank. In this tank the water is mixed with chlorine, ozone, and aluminum sulfate. The chlorine and ozone are to control odor and kill any organisms. The sulfate is a coagulant, so it attaches to the super fines and makes them settle out. Then the water is staged into a small holding tank and is filtered through a sand bed filter, then through an activated carbon filter. The filtering is done to a 25 micron level, so the water is very clear. From there we just heat it to 200F to use for cleaning, no soaps are used at all. We also have oil skimmers in the system to remove free oils, we don’t use any soap so no emulsification can happen. All of the above is microprocessor controlled and monitored with sensors to be completely automated. The water in the system is reused indefinitely unless the system needs service and must be drained. Customers Like Clean Used Parts... Here’s an action shot of the heavy driveline products being cleaned before delivery. All external gas, oil, and coolant orifices are plugged to assure water does not enter the engine or driveline components. Common parts cleaned here are engines, transmissions, differentials and transfer cases. Reprinted with permission of ARA. 9 ASA Criticizes Cash for Clunkers Effectiveness Fri, 15 Nov 2013 A new analysis from the Brookings Institution’s Ted Gayer and Emily Parker found the Cash for Clunkers initiative was inefficient as an economic stimulus and only pulled forward auto sales that would have happened regardless of the Cash for Clunkers initiative. The Automotive Service Association (ASA) opposed the initiative when it was launched in 2009. The study suggests that 700,000 old cars were traded in between July 1 and Aug. 24, 2009, but that consumers just bought cars slightly earlier than they would have without the initiative. The study also states cumulative purchases over the year were unchanged. Gayer and Parker state pushing the vehicle sales boosted economic growth by $2 billion and created about 2,050 jobs, but that the program cost $1.4 million per job created –less effective than other stimulus measures. The study concluded that the U.S. vehicle fleet’s overall efficiency improved and carbon dioxide emissions were cut by 8.58 million to 28.3 million tons. Gayer and Parker suggested this was an inefficient way to reduce emissions because it costs between $91 and $301 per ton of carbon avoided. They determined that “in the event of a future economic recession, we would not recommend repeating the program.” The Automotive Service Association encourages members to visit ASA’s legislative website for more on the Brookings Cash for Clunkers report and to send a letter to members of the U.S. House of Representatives and Senate. Reprinted with permission from CollisionWeek (www.collisionweek.com) Hollander Announces New Managing Director Hollander, Inc. announced last week that Anders Moeller has been named new Managing Director for the company. Hollander, a Solera company, is an NDARA member. Anders previously served as a business unit president for Gibson Guitars, a $125 million international business. He has also held multiple roles as country managing director for The Coca-Cola Company in Asia and Europe. His operating experience and understanding of the importance of meeting the needs of the customer’s customer are great assets to add to the Hollander Senior Management Team. New Florida Requirement Strengthens NMVTIS Database TALLAHASSEE, Fla., Nov. 13, 2013 /PRNewswire/ According to Tallahassee-based Auto Data Direct, Inc., (ADD) the Florida Legislature’s passage of House Bill 7125 has resulted in a significant increase in the use and growth of the National Motor Vehicle Title Information System (NMVTIS.) The law, which became effective July 1, 2013, strengthens the efficacy of NMVTIS by promoting the use of NMVTIS Prospective Purchaser Inquiries (PPIs) as part of the tow lien and mechanic’s lien process and codifying in 200 Plus late model repairables & 15 acres of used auto parts. 701-336-7563 10 Florida statute reporting requirements for the salvage and towing industry. ADD is a U.S. Department of Justice approved provider for access to NMVTIS PPIs and one of three nationally approved vendors for the reporting of salvage vehicles into the database. “From June to July we saw a 65% increase in the number of Florida towing companies accessing NMVTIS records, and 131% increase in the number of NMVTIS vehicle history reports pulled by those companies.” said ADD President Jim Taylor. “In that same one month period we saw a 48% increase in the number of records reported into the system from towing companies.” Taylor points out these are records that otherwise would not be accessed and vehicle data that may not be reported at this point in the vehicle’s life cycle. The law changes the good faith procedure for locating out-of-state owners or lienholders as part of the towed vehicle notification process to include a record check through NMVTIS to determine the current state of title. This process is saving the towing industry and law enforcement significant costs, and is expediting the notification of out-of-state owners and lien holders of vehicles towed in the State of Florida. “Requiring the tow operator to search for the state of title through NMVTIS rather than requesting law enforcement to make the search is a savings in time and taxpayer resources,” said Leon County Sheriff’s Deputy Jared Lee. “It also is an important step necessary to identify and locate the vehicle owner so they can recover their property more quickly.” Deputy Lee also serves as the Leon County Wrecker Administrator and works closely with the tow and wrecker industry. The same legislation also requires tow, storage, and recovery businesses to report information about the salvage vehicles they handle to NMVTIS. Licensed salvage motor vehicle dealers are required to report the purchase of salvage and “derelict” vehicles to NMVTIS. Tow operators must report salvage vehicles to NMVTIS prior to applying for a Certificate of Destruction with the Florida DHSMV and all applications for a certificate of destruction made by tow operators must now include proof of reporting to NMVTIS. This consumer protection measure ensures that vehicle histories obtained through the national database alert prospective purchasers to salvage brands placed on the vehicle. “All over the country, consumers are benefitting from NMVTIS records in a variety of ways,” said Joe Farrow, Chairman of the NMVTIS National Advisory Board and Commissioner of the California Highway Patrol. “Whether it’s expediting owner notification and earlier reporting of the vehicle into the national database as in Florida, or requiring used car dealers to provide consumers a vehicle history report with salvage brands on every car they sell in California, States are incorporating this valuable national database into their efforts to protect consumers.” For more information on Auto Data Direct, Inc.’s services, visit its website at www.add123.com. SOURCE Auto Data Direct, Inc. New Mexico Automotive Recyclers Celebrate Historic Joint Federal and State NMVTIS Enforcement Case The New Mexico Certified Automotive Recyclers Association (NMCARA) commends the San Juan County Sheriff’s Office, the National Salvage Vehicle Reporting Program, and the U.S. Department of Justice’s National Motor Vehicle Title Information System (NMVTIS) Enforcement Program for their combined efforts that resulted in the prosecution of an illegally operating salvage business in San Juan County, New Mexico. The prosecution of CBH Trucking and Salvage in May is the first time that Department of Justice (DOJ) enforcement was taken in conjunction with state prosecution for NMVTIS violations. NMVTIS reporting is required for all junk salvage vehicles, and reporting reduces titling of stolen vehicles, reduces fraud and vehicle theft, and helps to protect consumer safety. Beginning in early 2012, Detective Mike Sindelar of the San Juan County Sheriff’s Office of Rural Crimes Unit received information that a scrap metal salvage business in San Juan County had been illegally engaged in the purchase of vehicles for the purpose of converting them to scrap. This business was identified as CBH Trucking and Salvage and was co-owned by Carl and Bobby Huish. Subsequent investigation confirmed that the illegal purchasing of vehicles for scrap had been going on at this business for several 11 decades. Based upon several criminal allegations, a search warrant of the business was obtained and transaction records seized for examination. This examination confirmed that numerous violations of the NMVTIS law had occurred. Detective Sindelar reached out and to the Administrator of the National Salvage Vehicle Reporting Program (NSVRP), which is recognized by US Department of Justice (USDOJ) as an independent third party standards body for NMVTIS. After an exhaustive investigation of records provided to NSVRP they were able to prepare documentation for forwarding to the Department of Justice NMVTIS section in Washington, D.C. The DOJ NMVTIS Program and its Bureau of Justice Assistance reviewed the documentation and found a total of 533 vehicles purchased in violation of NMVTIS reporting requirements. DOJ proceedings ultimately determined that the amount of assessed fines and penalties for CBH Trucking and Salvage would be $59,540.00. Carl Huish pled guilty to five counts of state statute and charges were dismissed against Bobby Huish. Sentencing for Carl Huish will take place later this summer. th Avenue Auto Salvage Quality Used Parts Affordable Prices Freindly Sales Staff to Help You Get The Right Part The First Time 90 Day Warranty Nationwide Parts Search (701) 282-5130 (800) 729-5130 12 “This case sets an important precedent and demonstrates how cooperation between federal, state and local jurisdictions can result in greater compliance with mandated reporting procedures,” said NMCARA Executive Director, Sandy Blalock. “Automotive recyclers have long supported the full implementation of NMVTIS and our industry believes that all entities involved in the automotive dismantling supply chain should be required to report to NMVTIS.” WELCOME TO NDARA NEW MEMBERS Auto Data Direct Contact: Jay Svendsen 1379 Cross Creek Circle Tallahassee, FL 32301 Phone: 850-877-8804 Toll Free: 866-923-3123 Fax: 850-877-5910 Email: salvage@add123.com www.ADD123.com Northern Metal Recycling Contact: Bob Kaplan 2800 Pacific Street Minneapolis, MN 55411 Ph: 651-328-8831 Fax: 651-224-4870 Email: bkaplan@nmrecycling.com Web: www.NorthernMetalRecycling. com 1010 2.3x1.323 1010 2.3x1.323Residual ResidualMaterials Materials #2:Layo #2:Layo 1010 2.3x1.323 Residual Materials #2:Layo 1010 2.3x1.323 Residual Materials #2:Layo Residual llMa Materia terialsls ls Inc. 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Residua Residua Ma teria Inc. • S t e e l • S• Steel te e l • • • • • •S At el uem l inum A lum inu m • ••Aluminum ABl ur ams isn u m B• Car r a Bodies ss • •BCr ao spsp e r C oppe r • ••Brass C o papi nelre s s S t Sa ti n le s s • • Copper SS t a i n l le s s t e teel eSteel •SStainless S te e l 701-746-9381 701-746-9381 2 2 2 R e d701-746-9381 Dot P la c e • G ra nd F ork s , N D 5 8 2 0 3 -1 5 4 8 2 2 2 R e d Dot P la c e • G ra nd F ork s , N D 5 8 2 0 3 -1 5 4 8 2 2www. 2 R e d Dotres P la ci edual • G ra nd F ork s , N al D 5s 8 2. 0c3 -1 548 materi om www. res i dual materi al . com om www. res i dual materi al ss. c 701-772-2008 www. resFax i dual materi al s . c om www.residualmaterials.com North Dakota Automotive Recyclers Association Application for Membership Company Name _______________________________________________________________________ Contact Person & Title_________________________________________________________________ Address______________________________________________________________________________ City, State, Zip ________________________________________________________________________ Phone: Fax: Web: E-mail___________________________ Toll Free:____________________________________________ ENCLOSED IS MY NDARA MEMBERSHIP CHECK: o $150.00Annual Fee NDARA membership is open to all auto recyclers in North & South Dakota, as well as all associated businesses. Our membership year runs from October 1 – September 30 Please make check payable to NDARA Please return this form with your membership check to: NDARA 3333 Skycroft Circle Minneapolis, MN 55418 Phone: (612) 782-8786 Email: ndara@centurylink.net North Dakota Automotive Recyclers Association 3333 Skycroft Circle Minneapolis, MN 55418