How To Do Business With Target Agenda Amanda Alwy, Target Jason Lavik, Target

Agenda
• Target Overview
• Partners Online
How To Do Business With Target
Amanda Alwy, Target
Jason Lavik, Target
Carmen Pehler, Target
• Item Management
• Global Data Synchronization
• EDI and Barcodes
• Contact Information
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Target Overview
• Target is a Fortune 40 company with 1,765 stores
in 49 states nationwide
• Consistent shopping experience at Target.com
Target Overview
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• Our guest
– Median age of 40
– Median household income of approximately $64K
– Approximately 43% have children at home
– About 57% have completed college
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Partners Online
• Partners Online (POL) is an external Target website dedicated to
communicating timely, critical information and comprehensive direction
to our Business Partners
• POL consists of:
– Library: Guidelines,
training, contacts
and forms
– Communications: Policies
and procedural changes to
Target requirements and
processes
– Reports: Reporting tools
used to analyze business
– Portal to Target
Applications
Partners Online
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Item Management: Overview
• Item Management System (IMN) is our new Item Master Data system
– Web based application
– Intuitive navigation
– Less free-form text
– More drop-down selections
• IMN is a repository of information about the products that Target carries
• IMN includes Item Setup and Item Maintenance
Item Management System
(IMN)
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Item Management: Benefits
• IMN Benefits
– Improve data accuracy and consistency
– Capture more comprehensive item attributes
– Increase systematic efficiencies
– Ability to accept item data feeds from Global Data Synchronization Network
Ultimately, enable greater analytic capabilities, segmentation,
and multichannel integration
Q:
What is the name of the Vendor portal that contains
guidelines, policies, reports and applications?
• IMN Vendor Benefits
– Full visibility to your item data entered in Target’s item system
– Ability to initiate the item setup process
– Workflow includes Task lists & Notifications during item setup and
maintenance process
A:
Partners Online (POL)
• Majority of Target now using IMN
– Apparel goes live now through August
– Healthcare goes live in September
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Q:
Name at least three benefits of
Target’s new IMN system
Q:
True or False:
A vendor’s item data feeds directly into
Target’s Item Master
A:
•Capture more comprehensive item attributes
•Increase systematic efficiencies
•Ability to accept item data feeds from Global Data
Synchronization Network
•Full visibility to Target’s item system
•Ability to initiate the item setup process
•Create groupings of items for your own use
A:
True
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Global Data Synchronization at Target
• Target’s GDS initiative
– Pilot in 2006
– Vendor engagement began in 2010
– 1SYNC is Target’s data pool provider and GDS vendor
outreach partner
Global Data Synchronization
(GDS)
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• Benefits
– Saves time
– Eliminates manual entry and potential human error
– Improves data integrity
– Provides real-time updates for item maintenance at any time through
product life-cycle
– Improves inventory flow to Target, instocks and sales
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Global Data Synchronization: GTIN Hierarchies
Global Data Synchronization: Item Attributes
• 4 Level GTIN Hierarchies
– PL/CA/PK/EA
PL/DS/PK/EA
– MX/CA/PK/EA
MX/DS/PK/EA
• 3 Level GTIN Hierarchies
– PL/CA/EA
PL/DS/EA
– MX/DS/EA
CA/PK/EA
• 2 Level GTIN Hierarchies
– CA/EA
DS/EA
MX/CA/EA
DS/PK/EA
Case/Display
GTIN
Inner Pack GTIN
GTIN
GTIN
GTIN
GTIN
Alternate Item
Identification
Hi and Ti
Total Quantity of
Next Lower Trade
Item
Total Quantity of
Next Lower Trade
Item
EAN/UCC
Code/Type
Suggested
Retail/Price
Gross Weight UOM
Gross Weight UOM
Gross Weight UOM
EAN/UCC
Code/Code
Net Content
PK/EA
• 1 Level GTIN Hierarchies
– EA
Target cannot support a GTIN hierarchy with multiple Case,
Inner Pack, or Each options. Target will not use the GDSN for
assortment items, displays, or bonus packs.
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Pallet/
Mod Pallet GTIN
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Each GTIN
Depth
Depth
Depth
Depth
Net Content UOM
Width
Width
Width
Width
Global
Classification
Category
Height
Height
Height
Height
Brand Name
Dimensions UOM
Dimensions UOM
Dimensions UOM
Dimensions UOM
Product
Description
Gross Weight
Gross Weight
Gross Weight
Gross Weight
Gross Weight UOM
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Global Data Synchronization: Lessons Learned
Onboarding
http://1SYNC.org/Target.html
• Involvement of all parties
– Target: Vendor Operations, Item Management, Merchandising
– Vendor: GDS Contact, Target Vendor Rep
– 1SYNC / Data Pool provider: Account Specialist and Solutions Advisor
• Role clarity
– Vendor:
• Select maintenance will need Target approval
• Maintenance for items sold in Target Stores or in Target Stores and
on Target.com should be completed in IMN
– Merchandise Specialist/Sourcing Specialist:
• Approves Vendor initiated maintenance
• Completes maintenance Vendors cannot update (retail and location
changes)
• System integration
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Onboarding
Onboarding
• Onboarding with Target (continued)
– The transmission is processed and one of the following responses is
sent:
• Synchronized: A match was found and Target’s database is in
alignment
• Reject: No barcode match was found or an invalid GTIN hierarchy
• Review: Target GTIN matched, item attributes need attention
before syncing
• Onboarding Process
– Join a GDSN-certified data pool
– Register your items with the data pool
– Review synchronization information, complete the GDS Trading
Partner Form and send to Target
– Once Target confirms, you will be able to send future updates via the
GDSN
• Partner with Target merchants and Target vendor representative
on future updates
– Target will subscribe to your GLN and send you an email requesting
an Initial Load – do not publish until you have received confirmation
Target is subscribed
– Confirm with Target when you have completed publishing
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New Item Setup
New Item Setup
• New Item Setup Process Using GDS
– Target awards business to Vendor
– Vendor’s Target account rep notifies GDS rep to publish
– Vendor’s GDS rep publishes “NEW” item to Target GLN
– Vendor’s Target account rep logs into IMN to “top off” and submit
item setup to Target. Vendor is guided through setup process
– Target reviews and approves information
• Guided Item Setup
– The guided item setup will
appear on the left navigation
screen as an item is setup
– If you need to move back to a
previous screen, just click on
the portion of the setup to
which you’d like to return
– The guide shows you what
information you have
completed (√) and what you
still need to finish
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Item Maintenance
Item Maintenance
• Item Maintenance Process
• Submit any necessary changes via GDS for GDS item attributes
– Publications are routed to the appropriate Merchandising
department associated with the “EACH” level GTIN on the
request
• If attribute needing maintenance is not a GDS synched attribute,
Vendor’s Target account rep must update item information via
IMN
• Item Maintenance
Process
– Search for items in
Item Management
(IMN) to review for
accuracy or updates
• Search capability
by Barcode, GTIN
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Item Maintenance
• If changes are within a certain threshold, the change will automatically
be accepted by the system with no merchant action needed
Q:
Where can Target-specific
GDS initiative information be found?
• If outside of threshold, Target reviews and approves item information
as necessary
A:
Target’s Initiatives page on the 1SYNC website:
http://1SYNC.org/Target.html
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Q:
What two groups within each Vendor organization
need to be coordinated when initiating a
GDS connection with Target?
Q:
How frequently does Target’s system pull
GDSN data into our systems?
A:
The Vendor’s GDS Rep and Vendor’s Sales Rep
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A:
Every four hours
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EDI and Barcodes
• Required EDI documents
– 850 Purchase Order
– 860 Purchase Order Change
– 856 Ship Notice Manifest (ASN)
– 810 Invoice
– 864 Text Message
– 997 Functional Acknowledgement
EDI and Barcodes
• Benefits
– Determine replenishment
– Plan and schedule
– Automate receiving
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EDI and Barcodes
Shipping Container
Identification Code
SSCC
(Serialized Shipping
Container Code)
Target Contact Information
Examples
Barcode Type
• Partners Online (POL)
– www.partnersonline.com
GS1-128
SSCC-18
• Item Management System (IMN)
– Access training information on POL
– Complete a Request Support form on POL
May be used on floor-loaded or
unitized shipments.
SCC
(Shipping Container Code)
May only be used unitized
shipments in conjunction with a
pallet SSCC-18 label.
UPC
(Universal Product Code)
ITF-14
• Global Data Sync (GDS)
– VendorOpsGDS@Target.com
GS1-128
GTIN-14
• Vendor Operations (barcodes and carton labels)
– Vendor.Operations@Target.com
UPC-A/EAN-13
GTIN-12/13
May only be used as the shipping
container code when the carton is
the selling unit.
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Questions?
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