101: How to do Business with Target 6/10/2013 Agenda

6/10/2013
101: How to do Business with Target
Amanda Alwy, Target
Jason Lavik, Target
Joe Spreitzer,
Spreitzer Target
Agenda
• Target Overview
• Item
It
Management
M
t Initiatives
I iti ti
• Global Data Synchronization
• EDI and Barcodes
• Contact Information
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Target Overview
• Target is a Fortune 100 company with 1,784 stores in 49 states
nationwide
–T
: expanded grocery
–
: full service grocery
–
: smaller format urban neighborhoods
–
: 4th most visited retail site
–
: apps for iPad, iPhone, and Android
–
:: 124 stores to open throughout 2013
• Our guests
– Median age of 40
– Median household income of approximately $64K
– Approximately 43% have children at home
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Item Initiatives
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Item Management (IMN)
• IMN is our Item Master Data system
– Web based application
– Intuitive navigation
– Less free-form
free form text
– More drop-down selections
• IMN is a repository of information about the products that Target carries
• IMN includes Item Setup and Item Maintenance
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Data Operations Team
Merchandising Process & System Development (MPSD)
established a Data Operations team in 2012 with goal to
manage, monitor, and safeguard item and supplier data.
• Master Data Management
• Attribute Remediation & Enrichment
• Item Validation
• Taxonomy
• Global Data Synchronization
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Master Data Management
Goals:
Maintain Enterprise Definitions & Metadata
Establish Local & Enterprise Governance
Beginning in March 2013, items sold only on
Target.com will use IMN to initiate new item setups
and item maintenance
– Rollout by merchandising divisions over a 3 month period.
• All divisions are currently rolled out
• Training available on Partners Online
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Attribute Remediation & Enrichment
Goal: Assist Supply Partners in providing the enriched
data needed to display core items on
Target.com
g
Effective March 2013, required attributes for ALL
new items must be completed before a Purchase
Order can be written.
– Required information includes Marketing/Selling Attributes
– Tools: Use the IMN Task list to see items that are not ready for
order
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Item Validation
Goal: Ensure accurate data is available to guests
on Target.com and supports Target’s
reporting and business intelligence capabilities.
Target will begin validating item attributes against
a production sample and the business award
document
• Timing
» Pilot Fall 2013
» Rollout Spring 2014
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Item Validation – Attributes Validated
•
Brand
•
Storage Temperature (food only)
•
License
•
Temperature Sensitive (food only)
•
Color/Size/Pattern
•
Random Weight (food only)
•
Nett C
N
Content/Net
t t/N t C
Content
t tU
Unit
it off
Measure
•
L t Controlled
Lot
C t ll d (f
(food
d only)
l )
•
Open Coded Date (food only)
•
Marketing/Selling Attributes
•
Shipped with Ice (food only)
•
Return Policy
•
Organic (food only)
•
Edible Flag
•
Country of Origin (Import items
only)
•
Item dimensions and image
g
•
Barcode
•
Case/Inner Pack quantity (Not
dimensions)
•
Cost/Retail
•
Manufacturer Style
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Taxonomy
Goal:
Maintain Target’s Product Classifications and
Selling Attribute structure
Beginning in Fall 2013, Target will have the
capability to collect more accurate item specific
data.
– Example: Pen
• Product Classification: Pens & Pencils
– Attributes:
» Ink Color
» Lead Size
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Trivia
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Question #1
Question:
Which of the following Item Initiatives are
currently in place?
1.
2.
3.
4
4.
Use IMN for Target.com Item Setups
Required Attributes needed for Purchase Order
Item Validation against a Production Sample
More accurate item data collection
Answer:
#1 & #2
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Question #2
Question:
Which of the following Item Initiatives will be in
place in Fall 2013?
1.
2.
3.
4
4.
Use IMN for Target.com Item Setups
Required Attributes needed for Purchase Order
Item Validation against a Production Sample
More accurate item data collection
Answer:
All of them!
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Global Data Synchronization
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GDS Initiative
Establish GDS as the preferred method of item
setup and maintenance leading to improved
efficiencies and item accuracy.
1. Realize the benefit (consistent, accurate item
data) that GDS vendor onboarding can bring to
Target
e e op a sca
scalable
ab e a
and
d repeatable
epeatab e vendor
e do
2. Develop
onboarding program that provides a positive
experience for all of Target’s supplier
community.
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Target GDS History & Goals
Dist. Center
Carton Volume
GDS Connected
Suppliers
350
200
500
350
Prior to
2012
20%
Dec 31
15%
Dec 31
31%
2012
2013
Dec 31
11%
Dec 31
4%
2014
350
2015
1750
Totals
81%
•More accurate carton
dimensions & weights
•More accurate freight
handling in Distribution
Centers (conveyable
v. non-conveyable)
•More accurate
truckload optimization
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Your Best Resource for Target GDSN info
http://1WORLDSYNC.com/Target
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GDS Attribute List
Pallet/Mod Pallet GTIN
Case/Display GTIN
Inner Pack GTIN
gtin
gtin
gtin
Hi & Ti
totalQuantityOfNextLowe totalQuantityOfNextLo
rLevelTradeItem
werLevelTradeItem
Each GTIN
gtin
alternateItemIdentificat
ion
eanuccCode/type
eanuccCode/code
netContent
depth
depth
depth
depth
width
width
width
width
netContentUOM
height
height
height
height
globalClassificationCate
gory
dimensionsUOM
dimensionsUOM
dimensionsUOM
dimensionsUOM
brandName
grossWeight
grossWeight
grossWeight
grossWeight
productDescription
grossWeightUOM
grossWeightUOM
grossWeightUOM
grossWeightUOM
suggestedRetail/price
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Initial Load
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Steps for Synchronizing with Target – Initial Load
1. Review Target GDS Implementation Guide for attribute requirements.
2. Complete the Trading Partner Form on the Target landing page:
www.1worldsync.com/target
3. Request a list of your items carried by Target from your internal Target
Account team.
team
4. Target will create a subscription for your Information Provider GLN/Target
Market US and confirm readiness to accept the initial publication.
•Publish items carried by Target
•Publish as Initial Load
•Publish to Target GLN: 0085239000007
5. E-mail publication notification to Target.GDS@Target.com
6. Manage Confirmation (CIC) Responses from Target.
•If
If you receive
i REVIEW or REJECTED status,
t t
determine
d t
i the
th cause off
error and next step/resolution.
•Republish as Initial Load and notify Target.
7. Once eligible items are synchronized Target will consider supplier
“Complete.”
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Initial Load FAQs
• Question: My Target GDS Operations Specialist has asked
me to “re-publish” some items to them. How do I do that?
• “R
“Republish”
bli h” ffunction
ti in
i 1WorldSync
1W ldS
system
t
iis responding
di tto a
request by Target to resend an item that was already published
once to Target.
• Publication (Publication Add) is only used the first time you are
publishing to Target.
– A Publication (Add) can only be done once in the 1WorldSync
IM system.
– Subsequent
S
Publication (Adds)
(
) are considered duplicates that
1WorldSync ignores.
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New Item
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Supplier Benefits – Reduced Manual Entry
Attributes Requested
What was:
35
Attributes
What is:
90
Attributes
(approx)
What could be:
gds
global data synchronization
90 Attributes (approx)
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46
Attributes
(Net)
44 Attributes
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Supplier Benefits – Reduced Manual Entry
IMN New Item Setup time
What is:
9 minutes
What could be:
gds
5 minutes
global data synchronization
gds
global data synchronization
Saves 4 minutes per item of manual entry
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FAQs
Does my sales team need to be involved with
data synchronization?
Yes!! Sales people play an important role in the
success of this process. Please get familiar with the
sales team at your organization that works with
Target.
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Steps for Synchronizing with Target – New Item
1. Target awards business to Supplier or Target buyer asks for item
setup
2. Supplier Account Rep advises GDS Rep to publish new item(s).
3. Supplier GDS Rep publishes New to Target’s GLN:
0085239000007 and advises Supplier Sales Rep
4. Supplier Account Rep logs into Partners Online to access Target’s
Item Management (IMN) application.
5. Supplier Account Rep accesses the Finish Item Setup task from
the workbench tab of the IMN home page.
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Steps for Synchronizing with Target – New Item
6. Supplier Account Rep finds GDS submitted item in the task list.
• Filter criteria “Source” = GDS
7. Supplier Account Rep “tops off” the item(s) following the IMN
guided setup process and submits item(s).
• GDS submitted attributes will be pre-populated
8. Target Merchant reviews and approves item setup
• CIC Message SYNCHRONIZED is sent for the GDS
attributes synched
• CIC Message REVIEW is sent if additional information is
needed. Merchant has the option to include comments
explaining next steps needed.
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Modifications/Corrections
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FAQs
Q: How will Target handle ongoing Data
Synchronization?
Data Synchronization with Target does not stop
after the initial load process is complete. Target
is taking item changes via GDSN.
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Steps for Synchronizing with Target – Modify/Correct
1. Supplier logs into Partners Online and accesses the Item Management Application (IMN)
2. Supplier searches for items in IMN to review for accuracy or updates
• Search capability by barcode, GTIN
3. Supplier submits any necessary changes via GDS for any Target GDS item attributes
• If attribute needing maintenance is not a GDS synched attribute, Supplier Sales Rep
must update item information via IMN
4. GDS Publications are routed to the appropriate Target merchandising department
associated with the barcode on the request.
5. If change is within a certain threshold, it will automatically be accepted by the system with
no merchant action needed.
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Steps for Synchronizing with Target – Modify/Correct
6. If change does not meet the auto approval thresholds, the merchant approves or rejects
the item update that has been submitted from the Supplier via an IMN tasklist.
Notes:
1.Any change to Case or Inner Pack quantity will require merchant review.
2.Suppliers can NOT request cost changes via GDS.
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Good to Know
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Acceptable GTIN hierarchies
•
4 Level GTIN Hierarchies
– PL/CA/PK/EA
PL/DS/PK/EA
– MX/CA/PK/EA
MX/DS/PK/EA
•
3 Level GTIN Hierarchies
– PL/CA/EA
PL/DS/EA
– MX/DS/EA
CA/PK/EA
MX/CA/EA
DS/PK/EA
2 Level GTIN Hierarchies
– CA/EA
DS/EA
PK/EA
•
•
1 Level GTIN Hierarchies
– EA
Target cannot support a GTIN hierarchy with multiple Case,
Inner Pack, or Each options. Target will not use the GDSN for
assortment items, displays, or bonus packs.
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GDS – Target specific Validations
Dimensions & Weight
• Case & Inner Pack dimensions and weights must have same
UOM.
• Gross Weight
g is required
q
Barcodes
• UPC (EANUCC Code) required at Each level
• EANUCC Code types other than UK/UP/EN will not be
processed by Target
– UK = UPC/EAN Shipping Container Code (1-2-5-5-1)
– UP = UPC Consumer Package Code (1-5-5-1)
– EN = European Article Number (EAN 8) or (EAN 2-5-5-1)
Publication Delete
• Incoming CIN with message type DELETE is ignored
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FAQs
Q: Is data synchronization being
used in Canada for Target?
A: Target’s GDSN focus is in the U.S. only.
Target is not currently leveraging data synchronization
for our Canadian operations.
Q: How do I get access to see my
item information in IMN?
A: Please contact the Partners Online admin at your
organization. They have the ability to give you a user
ID and password.
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FAQs
Q: How long does it take for the data
to show up in IMN after I have
published?
A: Target processes GDSN messages every 4 hours
(8AM, Noon, 4PM, 8PM, Midnight, 4AM Central time).
• NEW: Data inserted in the IMN “Finish Item Setup”
task after that 4 hour batch has processed.
• INITIAL LOAD
LOAD, MODIFY
MODIFY, CORRECT: Depends on
how the data you sent compares to what is
currently in Target’s system
Watch the CIC messages sent by Target for updates
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Trivia
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Question #3
Question:
What is the website address that contains the
best and most detailed information on doing
data synchronization with Target?
Answer:
WWW.1WORLDSYNC.COM/TARGET
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Question #4
Question:
If I still have questions about data
synchronization with Target, what email
address at Target should I contact?
Answer:
Target.GDS@target.com
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EDI and Barcodes
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EDI
• Required EDI documents
– 850 Purchase Order
– 860 Purchase Order Change
g
– 856 Ship Notice Manifest (ASN)
– 810 Invoice
– 864 Text Message
– 997 Functional Acknowledgement
• ASN Benefits
– Determine replenishment
p
– Plan and schedule
– Automated receiving
– Improved receipt accuracy and payment
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ASN Match to Shipment
2012 Match Rates:
Domestic: 94%
Import:
p
99%
Total: 96%
Expectations:
Accurate and Timely
 ASN Transmitted within 1 hour of trailer close / freight tendered
Bill of Lading(BOL) number in ASN must match the BOL number
provided to carrier
 Target supports the use of the VICS BOL format
 Use of Master BOL on shipments routed through our Consolidation points
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Shipping Container Bar Codes
Shipping Container Identification Code
SSCC (Serial Shipping Container Code)
Examples
Bar Code Type
GS1‐128
May be used on floor‐loaded or unitized shipments.
GTIN‐14/13/12 (SCC)
May only be used unitized shipments in conjunction with a pallet SSCC‐18 label.
GTIN‐12/13 (UPC/EAN)
ITF‐14
GS1‐128
UPC‐A / EAN‐13
May only be used as the shipping container code when the carton is the selling unit.
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Automated Receiving
• Used for complex trailers – multiple POs and
items
• Unload cartons direct from trailer
• Automatically scans carton barcode and applies
internal label
C ossdoc a
and
d immediate
ed ate need
eed ca
cartons
to s
• Crossdock
automatically diverted to outbound store trailers
• Barcode read rate at 97%
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Trivia
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Question #5
Question:
Which of the following Bar Codes are not used by
Target in upstream receipt processing for automated
product
d t identification?
id tifi ti ?
• A. GS1-128
• B. GS1 DataBar
• C. UPC-A / EAN-13
• D. Data Matrix
• E.
E ITF-14
ITF 14
Answer:
GS1 Databar (B) & Data Matrix (D)
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Contact Information
GDS
Target.GDS@Target.com
(IMN or EDI)
Request Support Link from Help Menu
612-304-3310 Option #3 (8AM – 5PM CST)
1WorldSync
1WorldS
nc
Customersupport@1WorldSync.com
866-280-4013
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Questions?
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