197: How to Do Business With Best Buy 6/5/2014

6/5/2014
197:
How to Do Business
With Best Buy
Sara Halfmann, Best Buy
Arvind Naik, Best Buy
June 11, 2014
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WHAT YOU WILL LEARN TODAY?
•
•
•
•
•
About Best Buy
Best Buy’s Item Synchronization Initiative
Doing It Right the First Time
Production Information Roadmap
Contacts
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ABOUT BEST BUY
• Best Buy was founded in 1966, and is based
in Minneapolis, Minnesota
• Best Buy is the world’s largest multi-channel consumer
electronics retailer with stores in the United States,
Canada, China, and Mexico.
• BestBuy.com is among the top ten retail websites in the
United States
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BEST BUY’S ITEM SYNCHRONIZATION INITIATIVE
Best Buy is using Global Data Synchronization Network
(GDSN) and partnering with 1WorldSync to implement GDS
with 100% of our suppliers.
GET PREPARED
• Access Best Buy’s GDS materials to get educated at
http://pdm.1sync.org/customers/bestbuy.
• Review Best Buy GDS Implementation Guide & Vendor
Attribute spreadsheet for data requirements.
• Work with your datapool to be ready to publish to Best Buy
• Have a process in place to handle CIC Message flow
TAKE ACTION
• Complete Best Buy Trading Partner Form at
http://pdm.1sync.org/customers/bestbuy.
• If you have questions email gds@bestbuy.com
• When informed to publish data to Best Buy, start
immediately.
• Send notification of first publication to your assigned Best
Buy GDS Analyst.
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BEST BUY’S ITEM SYNCHRONIZATION INITIATIVE
Diagram showing the high-level systems and flow of item data.
BBY GDS
BBY Portal
BBY PIM
Data Repositories
GDSN DATA POOL Core GDSN and additional
Best Buy required attributes are submitted via the
GDSN process using a certified GDSN data pool.
BEST BUY BEHIND THE FIREWALL Validations
are done in the Best Buy GDS system and PIM first
and then sent to the PIM Portal
BEST BUY PIM PORTAL PIM – Product Information
Management is a tool used for the capture of item
data which is sent to Best Buy buyers in Retek.
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BEST BUY’S ITEM SYNCHRONIZATION INITIATIVE
Paying attention to the quality of data information will drive the
benefits.
Data Quality Requirements
Standards Based
Conforms to GS1 industry
standard
Completeness
Attributes populated with
acceptable values
Consistency
Attributes populated consistently
across suppliers
Accuracy
Electronic information consistent
with physical product
Timely
Benefits of Data Quality
Customer Experience
Happy customers, better
conversion
Efficiencies
Easier to implement across
multiple partners
Speed to Shelf/Market
Publish accurate & consistent
data the first time to eliminate
rework
Consistency
Consumers can shop and
compare; making informed
product decisions.
Accuracy
Reduce customer disappoints.
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DOING IT RIGHT THE FIRST TIME
Get set-up to use the Best Buy PIM Portal correctly initially; it will
make future use easier.
¾ Provide an accurate Global Location Number (GLN) for PIM Portal at time of
set-up.
The GLN is the key vendor identifier in Best Buy PIM Portal and your assigned Best Buy
vendor numbers are linked to it in internal systems. When establishing a GDS partnership
with Best Buy, the GLN used to publish data must match the GLN established in the PIM
Portal.
¾ Make sure your company’s Vendor Security Administrators (VSA) are
current, and you have more than one.
VSAs maintain security rights for ExtendingTheReach.com and the PIM Portal to individuals
who need to access these systems for your company. This is important to ensure the privacy
and security around your information. Third party sales representatives cannot be the VSA
for your company
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DOING IT RIGHT THE FIRST TIME
When completing your item data in the PIM Portal it is important to
pay attention to the details.
¾ Make sure you select the correct category as this helps determine the correct
internal classification.
¾ Make sure the product dimensions are accurate.
¾ Make sure you are providing the correct Merchandising Item Specialist when
you are submitting your items.
¾ Make sure that all dates needed are provided and accurate.
¾ If the product requires a recycling fee please make sure it is accurate.
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PRODUCT INFORMATION ROADMAP
There are some challenges in transferring product information to
Best Buy.
¾ Current process needs upgrade and we are making integration with Best Buy
easier.
¾ We are aware of current challenges for vendors.
ƒ Assortments are not clear ahead of Data gathering
ƒ Most vendors are needed to follow-up with manual updates after the GDSN data
push
ƒ The manual process is slow and not user friendly enough – Need ability to submit in
bulk
ƒ Duplicate requests for same information – partners request same information
despite submitted via portal.
ƒ Lack of rich content and asset capturing directly. Currently this is done via 3rd Party
Partners
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PRODUCT INFORMATION ROADMAP
Key highlights of multi-year:
¾ Encourage Vendors onboarding on GDSN network: GDSN will remain the
primary mechanism to transfer Standard Item (Supply Chain) information
¾ We will expose API services to systematically transfer non-standard, rich
Product Information including Images, Documents and Video (where applicable).
¾ Improvements in the PIM portal to accommodate bulk updates.
¾ Improved Product Taxonomy including granular attribution and rich content.
¾ Avoid duplicate requests for same information – partners request only missing
information.
¾ Much improved error tracking (data quality), reporting for both external and
internal users
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BEST BUY COMING UP WITH THE PRODUCT
STANDARDS THAT INCLUDE RICH CONTENT
Omni Channel Customer Facing Product Content
Rich Product Content
Enterprise Usage
Master
Item
(Name, SKU,
GTIN, GPC
Dimensions,
Logistics,
etc.)
BBY
Operational
Item
(Romance copy, Marketing Features, Expert Review etc.)
Manufacturer
Specifications
Core Item
(Universal, Title,
SKU, UPC,
Dimensions,
Product Definition)
(Category specific
specifications,
compliance, etc.)
Rich
Assets
(Images, Video,
Manual,
Warranty, etc.)
(Order lifecycle,
Reporting,
Shipment,
Warehouse Mgmt
attributes)
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PRODUCT INFORMATION ROADMAP
What are we driving towards?
¾ Improved Customer Experience through better Data Quality – Improved
Product Taxonomy and Processes
¾ Standardization – More vendors on GDSN, Improved Taxonomy
¾ Automation & Efficiencies – Use of API services (SOA), Simplification of
Internal Architecture, avoid duplication etc.
¾ Improved Vendor Experience – via Automation and improvements in Portal
¾ Improved error tracking, auditing and reporting for internal and vendor
accountability.
¾ Simpler Architecture more aligned with newer technology trends and future
growth – Semantic/ RDF
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PRODUCT INFORMATION ROADMAP
Diagram showing the high-level data touch points for product
information for Best Buy vendors and partners.
BBY GDS
BBY PIM
Portal
Vendor
s
BBY PIM
Partner
Portal
Partners
Content
API
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PRODUCT INFORMATION ROADMAP
Best Buy’s vendor facing systems and repository:
GDSN DATA POOL
Core GDSN and additional Best Buy required attributes are submitted via the GDSN
process using a certified GDSN data pool.
BEST BUY BEHIND THE FIREWALL
Validations are done in the Best Buy GDS and PIM system first and then sent to the
Product Information Management (PIM) Portal.
BEST BUY PIM PORTAL
Is the GUI interface tool used by the vendors for the capture of item data. Data sent via
GDS populates this tool. Data from this system is sent to Best Buy buyers in Retek.
BEST BUY CONTENT PORTAL
PCM – Product Content Management is a tool used for the capture rich product content
on top of the core item data for customer facing information, using a user interface.
BEST BUY CONTENT API
PCM Ingestion is a tool used for the capture rich product content on top of the core item
data for customer facing information, using API services.
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CONTACTS
– Sara Halfmann
• Sr. Planner, Global Trading Partner Solutions
• sara.halfmann@bestbuy.com
• 612-291-6041
– Arvind Naik
• Sr. Manager Data Quality, Reporting & Operations
• Arvind.Naik@bestbuy.com
• 651-230-5647
– Best Buy PIM Portal & GDS mailbox: gds@bestbuy.com
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