Document 6519877

CONFERENCE ON SOCIAL INNOVATION
AND SOCIAL POLICY EXPERIMENTATION
European Commission
DG EMPLOYMENT
Brussels, Crown Plaza Hotel
26 November, 2012
Elements of a Social Innovation Strategy for the EU
Josef Hochgerner
Zentrum für Soziale Innovation
Why SOCIAL Innovation ?
Evolution
of Brains
Social change, development,
crisis and ‚Grand Challenges‘:
Resources and solutions
Innovative
Technologies
Social Innovations
Collaborative intelligence & intelligent collaboration
>> Cultural Evolution
WHY SOCIAL INNOVATION NOW ?
Standardisation
Weak ties in social relations: ‚Flexibility‘
Acceleration ‚speed kills‘
Pressures
„Humans by Design“:
Optimisation in the 21st c.?
Work-load
„Work-Life Balance“
„Brave New World“:
Optimisation of human bevaiour in social systems – 20th century
The most famous steam engine Optimised by James watt, 1776
Innovations embedded in social change
Theoretical considerations
An analytical definition of „Social Innovation“ *)
‚Social innovations are new practices
for resolving societal challenges,
which are adopted and utilized
by the individuals, social groups and
organizations concerned.‘
Distinction between idea and implementation: an idea becomes an innovation
in the process of social implementation – it changes and improves social practices
*) Zentrum für Soziale Innovation, 2012:
„All innovations are socially relevant“
ZSI-Discussion Paper 13, p. 2,
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The making of social innovation
The „4-i process“:
–
–
–
–
Ideation
Intervention
Implementation
Impact
Ideation
>>
>>
>>
>>
What‘s the issue, what could be the solution?
Conceptualisation, find methods and allies
Overcoming resistance, stakeholders, life cycle!
Not necessarily ‚good‘, nor for the whole of society
Intervention
Implementation
Impact
Three perspectives to analyse objectives and impact:
the „social demand“ perspective,
the „societal challenges“ perspective, and
the „systemic change“ perspective.
Agnès Hubert et al. (BEPA – Bureau of European Policy Advisors)
„Empowering people – driving change. Social Innovation in the European Union.“
http://ec.europa.eu/bepa/pdf/publications_pdf/social_innovation.pdf
Elements of a European Union Strategy 1: Topical areas
Objectives in critical sectors of social development (1)
Social demand perspective:
• Employment – EU2020: „75% of the workforce“ –
- Immediate issue: YOUTH unemployment!
→ support programmes country by country ► EU Budget, structural funds ?
• Education – EU2020: „Reducing school drop-out rates below 10% and
enabling 40% of age cohorts to complete third level education“ –
- Inter-generational learning, flexible schooling, training and re-training
• Social Services – EU2020: „Reducing the number of people in or at risk of
Poverty and Social Exclusion by 20 million“–
- MDG (Millennium Development Goals)
- Social innovation programmes for social service providers, national and
European levels: Analysis, objectives, measures, implementation, assessment
Elements of a European Union Strategy 2: Topical areas
Objectives in critical sectors of social development (2)
Societal challenges perspective:
• Ageing –
- Co-ordination of policies (social, economic and education policies) for all
generations
- Reform of pension systems: consider birth rights, prevention and participation
instead of insurances
• Migration – integration – diversity:
- Balancing within the European Union, inclusion policies combined with
focused re-structuring of 3rd-country support measures
• Climate change –
- Focal points in ERDF, ESF, Cohesion Fund, DG ENV, DG REGIO ...
- Key issues are awareness, analysis, adaptation
Elements of a European Union Strategy 3: Topical areas (3)
Systemic change perspective – new priorities, innovation culture,
and changing frames of reference:
• Financialisation – (‚the problem behind the problems‘, F.-J. Radermacher):
- „Financialization“ is a „pattern of accumulation in which profit making occurs
increasingly through financial channels rather than through trade and commodity
production“ (Krippner, Greta, 2004: ‘What is Financialization?’; mimeo, UCLA Dpmt. of Sociology, p. 14.)
- It leads to depletion of productive economic resources due to financialisation
►Perhaps the most needed social innovation of the 21st century:
‚Management of abundance‘ Stop & reverse financialisation for SMART GROWTH
► Consider forms of money circulation without interest and compound interest (as
applied in cases of ‚regional currencies‘ and historic examples)
• Energy and resources – „20% less greenhouse gas emissions, 20% increase in
energy efficiency, 20% of energy from renewable resources“ –
- Energy for all, distributed/shared innovations, prevention of lock-in situations: cf.
„The Hartwell Paper“, 2010: www2.lse.ac.uk/researchAndExpertise/units/mackinder/theHartwellPaper/Home.aspx
• Democracy / solidarity – what future to the EU: Federal state, trans-national entity,
relapse into rising nationalism and dissolution? Institutions and inclusion of citizens
Elements of a European Union Strategy 4: Research (1)
Innovating innovation by research – 100 years
after Schumpeter * Vienna, Sept. 19-21, 2011
www.socialinnovation2011.eu
What is required from social science to meet the high expectations in social innovation?
• Elaboration on the particular features of the concept and definition
• Embedding the concept of social innovation in a comprehensive theory of innovation
• Development of coherent methodologies to identify and measure social innovations
Prioritised research topics (14 selected out of 56 by conference participants) → next slide
Elements of a European Union Strategy 5: Research (2)
Key issues in science and research on social innovation
Topical research areas according to the Vienna Declaration
LLL & socially
active ageing
Inclusion &
integration
Partic. combat
of poverty
Educ. impact on
quality of life
Public
sector
Competencies
of SSH
Civil
Society
Social media &
communication
The potential of SI
Business, firms,
soc. entr.
Measuring,
indicators
Innovation
in services
Value creation
ec/env/soc
Processes of
co-operation
Workplace
innovation
Elements of a European Union Strategy 6: Support
Instruments with potentially major impact:
• Research and education: EU2020 on RTDI: 3% of GDP, Horizon2020,
Structural Funds ... plus:
•
•
Establish the „European School of Social Innovation“ to boost research, education and training
Initial elements in place:
NEW –
• European School of Social Innovation (ESSI) – AT, DE, ES
»The fi starting 20
12 -20
rst aca
1
• Course of study „M.A. in Social Innovation“
of soc demic educ 3
ial inn
Danube University Krems (AT), in collaboration with ZSI
ovato ation
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www.donau-uni.ac.at/masi
• Promotion and awareness raising:
•
•
•
•
Continuation of www.socialinnovationeurope.eu
Roadshow through Member States
Network of „European Social Innovation Cities“ (initial core: Tilburg, Bilbao, Dortmund, Vienna)
Awards and Prize competitions for social innovations (examples www.sozialmarie.org [rewarding] and
European Social Innovation Competition [initiating], http://ec.europa.eu/enterprise/policies/innovation/policy/socialinnovation/competition/index_en.htm)
• Direct funding and earmarked financial support to social innovation projects:
•
•
•
Incubators for social innovation and start-up social enterprises
Development of programmes to initiate and manage socially innovative regions
Support learning from each other across Europe (evaluation and assessment of cases ...)
Thank you for your attention ☺
Prof. Dr. Josef Hochgerner
Centre for Social Innovation
Linke Wienzeile 246
A - 1150 Vienna
Tel. ++43.1.4950442
Fax. ++43.1.4950442-40
email: hochgerner@zsi.at
http://www.zsi.at