Firstname X. Lastname xxxx yyy Somestreet, Bigcity, MD 21xxxx 555-555-5555

Firstname X. Lastname
xxxx yyy Somestreet, Bigcity, MD 21xxxx
555-555-5555
Firstname@businessname.com
BEFORE Sample Resume
PROFESSIONAL SUMMARY:
Over 20 years professional sales experience, that includes 14+ successful years in
advertising and marketing, copywriting, design, attention to detail. Managing and
maintaining account lists in CRM applications and software. Implementing design and
presentation of proposals and sales materials. Demonstrating proficiency in Microsoft
Office and familiarity with Adobe Photoshop, Lightroom, HTML and web analytics.
Offering extensive experience and expertise with broadcast, online, outdoor and social
media platforms. Remained in top 20 percentile of account management and billing
consistently since 2000 while managing account lists that exceeded 2 million dollars
revenue annually.
PROFESSIONAL WORK EXPERIENCE:
August 09 – Present
Abusiness, Acity, MD 21xxx
Owner
 Experience with website development and maintenance.
 Aiding with SEO, web analytics, HTML coding.
 Offering extensive knowledge and use of social media marketing including
Facebook, Twitter, LinkedIn, Blogspot and more.
 Creating [a product] as well as [another type of product].
September 08 – January 09
Acompany, Inc., Sometown, MD 21xxx
Interactive Sales Manager
 Assisted in developing brand awareness
 Defined target demographics
 Detailed needs analysis’s that created solutions for customers addressing their
needs/goals through online marketing campaigns.
 Educated the consumer about the benefits of online advertising and the various
ways that they could attract new business.
 Drafted and presented proposals.
February 08 – September 08
Anothercompany, Anothertown, MD 21xxx
Senior Account Executive
 Procured new business through prospecting, follow up and closing the sale.
 Generated proposals to address the cost benefit to the customer.
 Maintained a CRM to remain organized through the various phases of customer
contact.
 Generated over $100,000 in new business for the company, as well as
developed new relationships with over 20 new customers, and numerous
prospects.
 Expanded working technical knowledge of voice and data communications.
December 06 – January 08
Yetanothercompany, Acity, MD 21xxx
Senior Account Manager
 Assisted in rebuilding revenue for a low rated xxx through creative campaigns.
 Increased spending from existing clients as well as procured new business.
 Maintained account list with CRM software.
 Offered xxx, online and event marketing solutions to businesses targeting the
A35-64 demographic.
 Designed sales presentations, proposals and materials.
 Assisted sales manager in developing new prospecting techniques and tools, as
well as helping unseasoned account executives.
 Handled both national and local accounts. Major accounts included – Nissan,
Wendy’s, Sterling Jewelers, Lowe’s, Dunkin Donuts, Provident Bank
July 06 – December 06
Anotherorganization, Yetanothercity, MD 21xxx
Account Executive
 Prospected for new business through defined target demographics and
geographical areas to ensure successful campaigns.
 Developed custom proposals and “out of the box” strategic thinking to
demonstrate ROI benefits to advertiser.
July 03 – June 06
Anotherorganization, Somecity, MD 21xxx
Senior Account Manager – XXX sales
 Procured new business while maintaining existing account list.
 Designed sales presentations, proposals and materials, including
qualitative/quantitative data.
 Successfully retained 100% of previous business, in addition to procuring new
clientele through xxxx.
 Was one of few who successfully sold campaigns on all three of xxx cluster., xxx
and online, as well as outdoor billboard advertising.
 Managed and built a book of business that billed over $1.5 million annually.
 Major accounts handled – Hecht’s, Wendy’s, Shoppers Food, Outback
Steakhouse, Dunkin Donuts, MTA, Dick’s Sporting Goods.
January 01 – April 03
Anotherorganization, Bigcity, MD 21xxx
Account Executive
 Maintained an existing book of business along with building new relationships to
procure sales.
 Designed sales presentations, proposals and materials, including
qualitative/quantitative data.
 Secured endorsements for xxx while creating top-of-mind awareness for
advertiser with customers
 Sold sports marketing and sponsorships for the Baltimore Orioles and the
Maryland Terps.
 Responsible for over $2 million annual revenue.
 Key clients included Esskay, US Airways, and Maryland Department of Tourism.
May 98 – December 00
Anotherorganization, Smallcity, MD 21xxx
Account Executive
 Developed new business through agency negotiations and local businesses.
 Designed sales presentations, proposals and materials.
 Procured non-traditional revenue through creative campaigns and out-of-the-box
thinking.
EDUCATION/TRAINING:
Instituteofhigherlearning, Bigcity, MD 21xxx GPA 3.75
Deans Honors List 1997
XXX Marketing Master Certification – Radio Advertising Bureau
XXX Marketing Associate Certification – Radio Advertising Bureau
Well-Known-Organization University for Advanced Sellers
Creative workshops – Well-Known-Organization
PROFESSIONAL AFFILIATIONS:
Volunteerorganization Bigcity, Board of Directors, XXX Committee
Member of Aneighborhood Merchants Association
http://www.linkedin.com/in/someusername
Firstname X. Lastname
xxx yyy Astreet
•
Bigcity, Maryland 21xxx
•
AFTER Sample Resume
555-555-5555
•
firstname@companyname.com
20-year sales and advertising veteran with impressive track record on socialmedia, online, broadcast, and outdoor marketing platforms
Summary

Energetic and goal oriented, as demonstrated by prospecting for new business, partnering successfully
with regional managers and agencies, building impressive books of sale, and outselling peers.

Dedicated to ensuring a superior customer experience, as demonstrated by consistent client retention
and an ability to generate new business from existing client base.

Analytical and innovative, as demonstrated by defining demographics, creating campaigns used as
company-wide models, and developing strategies that increase revenue.

An excellent verbal and written communicator, with advanced skills in persuading and negotiating.
Employment
Companyname, Bigcity, MD
Owner
2009―Present
Provide marketing consulting to small businesses, guide and assist clients in use of social media marketing,
develop and maintain websites, track website analytics and generate reports, and apply basic SEO.
Anothercompany, Smallcity, MD
Sales Manager
2008―2009
Researched and defined target demographics, created business development opportunities, and increased brand
awareness. Sold online advertising: leader boards, skyscrapers, banners, and pre-rolls. Performed customer needs
analyses for solution selling.
YetanotherCompan, Atown, MD
Senior Account Executive
2008
Established a prospecting program, generated new business, followed up on leads, and closed sales of voice-anddata telecommunications products, including T1s, Ethernet, and hosting allocation. Wrote proposals, and provided
ROI consulting for customers.

Generated more than $100,000 in new business, built strong relationships with more than 20 new
customers, and uncovered numerous prospects.
Anorganization, Bigcity, MD
Senior Account Manager
2006―2008
Produced creative marketing campaigns and rebuilt revenue for a [type of organization].

Led the change from an open-territory strategy to a geographic focus based on xxx by zip code, which
resulted in a 15% increase in new business in the first 45 days.

Created an innovative multi-media, event-marketing, and sales campaign that was later used as a
company-wide model.

Earned the number 1 billing position for online sales.

Managed local, regional, and national accounts, including Nissan, Wendy’s, Sterling Jewelers, Lowe’s,
Dunkin’ Donuts, and Provident Bank.
Anotherorganization, Somecity, MD
Account Executive
2006
Defined target demographics and geographies, researched new-business prospects, and conducted solution
selling.
Yetanotherorganization, Yetanothercity, MD
Senior Account Manager, XXX Sales
2003―2006
Sold xxx, online, and outdoor billboard advertising for a [type of organization].

Retained 100% client base despite change [change in strategic focus].

Managed and grew a book of business that billed more than $1.5 million annually; Increased new
business development 20% YOY.

Sold campaigns on xxx―rarely accomplished by other account executives.

Managed local, regional, and national accounts, including: Hecht’s, Wendy’s, Shoppers Food, Outback
Steakhouse, Dunkin’ Donuts, MTA, and Dick’s Sporting Goods.
XOrganization, Sometown, MD
Account Executive
2001―2003

Secured more than $700,000 in sponsorships from the Baltimore Orioles each season, including a xxx
campaign, stadium signage, and skybox opportunities.

Built collaborative partnerships with Regional Managers and agencies, which resulted in increased market
penetration.

Accounts included Esskay, US Airways, Men’s Wearhouse, and Provident Bank.
Lastorganizatoin, Towson, MD
Account Executive

1998―2001
Developed new business through agency negotiations and local businesses.
Additional Experience:
Additional [organization type] sales, [organization type] sales, realtor, and loan officer
Computer Skills
Proficient: Windows, Microsoft Office, Word, Excel, PowerPoint, Outlook, Android, Picasa, Flickr, ACT!, and social
media (Facebook, Twitter, LinkedIn, and Blogspot)
Moderate skill: Access, PhotoShop, HTML, Lightroom, web analytics, and SEO
Education
Instituteofhigherlearning, Bigcity, MD
GPA 3.75, Deans List [some year]
xxx Marketing Master Certification― xxx Advertising Bureau
xxx Marketing Associate Certification―xxx Advertising Bureau
Wellknownorganization University for Advanced Sellers
Creative Workshops― Wellknownorganization
Professional Affiliations
Organizationname, Bigcity, MD, Co-Organizer―Networking group for photographers of all levels
Recommendations available at http://www.linkedin.com/in/username