we deliver canada

Transcription

we deliver canada

SkyNews
The Canadian
Magazine of Astronomy & Stargazing
Media K
2013-201it
4
See
wh
can do f at we
or you!
we deliver canada
SkyNews is Canada’s Magazine of Astronomy
and Stargazing (and amazing astrophotography!)
It’s the only English-language
popular science magazine published in Canada.
reach More Than 75,000
amateur astronomers in canada!
(3.2 readers per copy*)
SkyNews is the OnlY way to reach the entire
amateur astronomy and astrophotography
community in canada via:
• SkyNews magazine
• SkyNews tablet edition
of SkyNewS readers
• SkyNews mobile edition
do NoT read any
73%
PLUS
• skynews.ca
• SkyNews monthly e-newsletter
other astronomy
publication.†
Average circulation per issue:
24,000 copies
Paid subscriptions per issue:
average 18,000 copies
includes more than 12,000 individual subscribers, plus all members
of e royal astronomical Society of canada, members of the
canada Science & Technology Museum and the H.r. MacMillan
Space centre, York University astronomy students, public and private observatories, the canadian Space resource centre and more.
Newsstand and single-copy sales per issue:
Sold via canadian and U.S. newsstands, science and astronomy
stores, camera stores and digital-edition newsstands, such as the
apple store, Zinio and Magamall.
Qualified controlled distribution per issue:
SkyNews
each issue includes some qualified distribution at astronomyrelated events in canada and copies requested by organizations
(e.g., star parties, astronomy clubs, the Science Teachers’ association of Ontario convention and our editors’ public appearances).
PLUS you can reach more than
180,000 stargazers a year on skynews.ca
it’s a more international audience than the
magazine but well qualified. visitors view
more than 310,000 pages a year.
The figures
here include a
growing number of
digiTal-ediTioN SaleS.
all advertisers’ links
are live in these
editions.
*Source: 1998 readers’ survey confirmed in 2002
†
Source: 2002 unpublished readers’ survey conducted by cM Group
Place Your ads
among the Stars
THE SKYNEWS DREAM TEAM
Terence dickinson
alan dyer
Ray Villard
editor Terence Dickinson is canada’s leading astronomy writer.
His classic books NightWatch and The Backyard Astronomer’s Guide,
coauthored with alan dyer, are the standard references for backyard
astronomers in north america.
in every issue, Alan Dyer’s “exploring the night Sky” provides a
detailed observing guide for each two-month period. Other regular
columnists include west coast stargazing expert Ken Hewitt-White,
Moon watcher Gary Seronik, astronomy educator Ray Villard,
wilderness astronomer Peter McMahon and deep-sky chart mapper
Glenn LeDrew. aurora tracker Yuichi Takasaka is a contributing
astrophotographer, along with lynn Hilborn. art director Janice
Mclean, assistant editors Todd carlson and christine Kulyk,
production manager Susan dickinson and web master Mary read
round out our editorial dream team.
LoyAL AND ENGAGED READERS
ken Hewitt-white
gary Seronik
Janice Mclean
Peter McMahon
with just
six issues a year,
you can't afford
to miss an issue . . .
but you can afford to
have your message
in every one.
when asked how they found the level of presentation in SkyNews,
91.2% of respondents checked “Just about right.”
Subscription renewal rates are well above the industry average,
and the majority of SkyNews revenue comes from readers.
The colourful, graphic and easy-to-read style is the perfect entry
point for beginners, and that has helped amateur astronomy grow
to new heights in canada.
READER PRofiLE
75.4% are male; 24.6% are female
74.3% attended college or university
51% are under 55 years old; 49% are 55 years old or more
53.7% have an annual household income of $50,000 or more
98% of readers read every issue
79% refer to each issue three or more times
61% spend an hour or more with each issue
77% save their copies for more than a year†
it’s all about stargazing.
†
Source: 2002 unpublished readers’ survey conducted by cM Group
editorial and Production
Schedule for 2013/2014
SkyNews is for active stargazers. They rely on SkyNews for the star charts
and time-sensitive, geo-specific and seasonal information they require
to pursue their passion. There are just six issues of SkyNews a year.
REGULAR coLUMNS
• editor’s report by Terence Dickinson
• news
• readers’ astrophoto Gallery
• Star chart (time-sensitive)
• Scoping the Sky
by Ken Hewitt-White (time-sensitive)
• exploring the night Sky
by Alan Dyer (time-sensitive)
• On the Moon by Gary Seronik
• Other worlds by Ray Villard
• wilderness astronomer
by Peter McMahon
• northern nights by Ken Hewitt-White
READER
BONUSES!
SSkyNews.ca
kyNews.ca
in previous years, we’ve
given readers astronomical
wall charts, a Canadian
astrophotographers
Calendar and Transit of
Venus glasses.
March/April 2013
May/June 2013
July/August 2013
ASTROPHOTOGRAPHY SPECIAL
BY ALAN DYER
• equipment reviews
• wilderness astronomer
• exploring the early-Spring night Sky
• Star chart for March and april
TIPS FOR TELESCOPE BUYERS
• Summer STar ParTY calendar
• Saturn returns
• exploring the late-Spring night Sky
• Star chart for May and June
BIG SUMMER STARGAZING ISSUE
• Stargazing for Binoculars
• canada’s Best (accessible) dark-Sky Sites
• Perseid Meteors
• exploring the Summer night Sky
• Star chart for July and august
Space reserved
Ad material due
Home delivery begins
Newsstand on-sale
January 8
January 11
February 11
February 18
Space reserved
Ad material due
Newsstand on-sale
March 8
March 14
April 9
April 15
Space reserved
Ad material due
Newsstand on-sale
May 6
May 9
June 5
June 10
September/october 2013
November/December 2013
January/february 2014
COMET OF THE DECADE?
WE’LL SOON KNOW
• annual Photo of the week
contest winners
• 12th annual Photo of the week
contest launch
• exploring the early-autumn night Sky
• Star chart for September and October
COMET ISON: CHARTS
AND OBSERVING GUIDE
• Best astronomy Books of the Year
• exploring the late-autumn night Sky
• Star chart for november and
december
10 BEST CELESTIAL EVENTS IN 2014
• comet iSOn reports and Photos
• exploring the winter night Sky
• Star chart for January and February
Space reserved
Ad material due
Newsstand on-sale
July 5
July 12
August 6
August 12
YOUr adverTiSinG cOnTacT iS:
Tel: 613-966-6225
September 6
Space reserved
September 13
Ad material due
October 9
October 15
Newsstand on-sale
Space reserved
Ad material due
Newsstand on-sale
November 1
November 8
December 3
December 9
Revised November 2012
The editorial content listed is
subject to change without notice.
Greg Keilty, Publisher, Skynews, 6 Old Mill Park road, Box 99, Foxboro, On K0K 2B0, canada
fax: 613-968-7417 E-mail: g_keilty@sympatico.ca Web: www.skynews.ca
Sizes and Specifications
for Print advertisements
Editorial ad specifications
Double-page spread
Double-page spread (bleed)*
Full page
Full page (bleed)*
2/3 page
2/3 page (bleed)*
1/2 page horizontal
1/2 page horizontal (bleed)*
1/2 page island
1/2 page island (bleed)*
1/3 page vertical
1/3 page vertical (bleed)*
1/3 page horizontal
1/3 page horizontal (bleed)*
1/3 page ‘square’
1/3 page ‘square’ (bleed)*
1/4 page
1/6 page vertical
1/6 page horizontal
Ad material requirements
42.75 picas horizontal
28 picas horizontal
31 picas horizontal
28 picas horizontal
31 picas horizontal
28 picas horizontal
31 picas horizontal
21 picas horizontal
28 picas horizontal
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
59.25 picas vertical
29 picas vertical
32 picas vertical
47 picas vertical
19 picas vertical
22 picas vertical
29 picas vertical
32 picas vertical
29 picas vertical
29 picas vertical
14 picas vertical
15.25"
16.25"
7.125"
8.125"
4.685"
5.185"
7.125"
8.125"
4.685"
5.185"
2.25"
2.75"
7.125"
8.125"
4.685"
5.185"
3.5"
2.25"
4.685"
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
9.875"
10.875"
9.875"
10.875"
9.875"
10.875"
4.875"
5.375"
7.375"
7.875"
9.875"
10.875"
3.25"
3.75"
4.875"
5.375"
4.875"
4.875"
2.333"
*On all bleeds, please add 1.5 picas (0.25") beyond ad size given (non-live bleed area) and include crop marks to show ad dimensions.
1/6 h.
Full page
1/6
v.
1/3
square
1/3
v.
2/3
1/4
1/2
island
1/3 horizontal
AstroMart (classified ad) specifications
28 picas horizontal
21 picas horizontal
28 picas horizontal
28 picas horizontal
Tel: 613-966-6225
x
x
x
x
x
x
x
x
x
x
29 picas vertical
20.5 picas vertical
29 picas vertical
29 picas vertical
14 picas vertical
20.5 picas vertical
14 picas vertical
7 picas vertical
web press
70lb Supreme gloss
saddle-stitched
staccato imaging
SkyNews magazine is FSC-certified, designated as
Mixed Sources: Product group from well-managed
forests, controlled sources and recycled wood or fibre.
Cert. no. SW-COC-001506.
Production
• Electronic files should be supplied as
PDFx-1a (Press Optimized): 300 dpi,
CMYK, bleeds if necessary, fonts embedded,
registration marks included with a 12 pt
offset.
• QuarkXPress or Illustrator (AI) files are
acceptable but must include all support
elements, including images, logos, fonts,
etc. A PDF proof must be supplied for
reference with these formats. SkyNews
cannot assume responsibility for printing
results if ad proof is not provided.
• Other acceptable formats include high-res
Photoshop EPS, JPEG, TIFF, Illustrator EPS.
Shipping
1/2
horizontal
1/2 page horizontal
1/2 page island
1/3 page vertical
1/3 page horizontal
1/4 page vertical
1/6 page vertical
1/6 page horizontal
1/8 page vertical
1/12 page ‘square’
Banner
Printing method:
Paper stock:
Binding:
Screen:
7.125"
4.685"
2.25"
7.125"
3.5"
2.25"
4.685"
2.25"
2.25"
4.685"
x
x
x
x
x
x
x
x
x
x
4.875"
7.375"
8.75"
3.442"
4.875"
4.875"
2.333"
3.442"
2.333"
1.167"
Files under 10MB can be e-mailed
to jmclean14@cogeco.ca.
Please contact us for ftp instructions
for sending larger files.
If shipping via courier, send to:
Janice McLean, 21 Pine Street,
Kingston, ON K7K 1W2, Canada.
Tel: 613-531-3567; Fax: 613-549-4932
No ARTWoRK?
No PRobLEM!
if you do not have an ad to run
in SkyNews, we will gladly work
with you to design and produce
your advertisement. There is
only a one-time nominal charge.
advertising rates
SkyNewS diSPlay adS
Size (please see Sizes and
Specifications card for dimensions)
4-ColouR
BlaCk + wHiTe
1X
3X
6X
1X
3X
6X
1/6 page
$942
$895
$808
$672
$638
$597
1/4 page
$1,256
$1,194
$1,078
$896
$851
$796
1/3 page
$1,653
$1,570
$1,382
$1,194
$1,135
$1,047
1/2 page
$2,362
$2,244
$1,842
$1,706
$1,621
$1,495
2/3 page
$2,952
$2,804
$2,524
$2,133
$2,026
$1,893
Full page
$3,600
$3,420
$3,078
$2,700
$2,565
$2,309
double-page spread
$5,400
$5,130
$4,617
$4,050
$3,848
$3,463
1X
3X
6X
inside front cover
$4,320
$4,104
$3,899
Facing inside front cover
$4,140
$3,933
$3,540
inside back cover
$4,140
$3,933
$3,540
outside back cover
$5,040
$4,788
$4,549
guaRaNTeed PlaCeMeNT
Please as
discounts k about
for
advertiser first-time
s, bu
with onlin ndling
e
cultural in ads,
dustries
and volum
es.
SkyNewS aSTRoMaRT adS
Size (please see Sizes and
Specifications card for dimensions)
4-ColouR
BlaCk + wHiTe
1X
3X
6X
1X
3X
6X
1/12 page
$379
$360
$342
$316
$300
$285
Banner
$455
$432
$411
$379
$360
$342
1/8 page
$520
$494
$469
$433
$411
$391
1/6 page
$702
$667
$634
$585
$556
$528
1/4 page
$936
$889
$845
$780
$741
$704
1/3 page
$1,283
$1,218
$1,157
$1,069
$1,015
$965
1/2 page
$1,710
$1,625
$1,543
$1,425
$1,354
$1,286
All prices are valid in Canadian or U.S. dollars until further notice.
Updated November 2012
Tel: 613-966-6225
web and e-news rates
skynews.ca traffic: average 15,000 visitors (26,000 page views) per month
oRigiNS oF weBSiTe ViSiToRS: Canada 47.3%, u.S. 29%, Balance of the world 23.7%
SkyNewS.Ca weBSiTe
Size
RaTeS (minimum 30-day segments)
Banner
900 pixels wide x 65 pixels deep
A) all page views: $390 (approximately $15 per thousand
page views per month)
B) Half the page views including the Home Page:
$240 (approximately $18.46 per thousand page views
per month)
C) Half the page views excluding the Home Page:
$240 (approximately $18.46 per thousand page views
per month)
Partial Skyscraper
A) all page views: $312 (approximately $12 per thousand
B) Half the page views including the Home Page: $182
(approximately $14 per thousand page views per month)
C) Half the page views excluding the Home Page: $182
(approximately $14 per thousand page views per month)
Tile
all page views: $208 (approximately $8 per thousand
by specific request
Page Sponsorship
e-NewSleTTeR: Monthly observing highlights
Sent to 2,500 request subscribers each month
Size
RaTeS
Partial Skyscraper
$50 per issue
Tile
$35 per issue
All prices are valid in Canadian or U.S. dollars until further notice.
Updated November 2012
Material:
Send via e-mail only CoMPleTed files saved in TiFF, PiCT or JPeg. do not e-mail files over 3MB in size.
e-mail files to: m.k.read@rogers.com
Book Now! (613) 966-6225
Tel: 613-966-6225
SkyNews
it The Canadian
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Call or y questions!
with an
Magazine of Astronomy & Stargazing
in the words
of Our advertisers
“Thank you again for the wonderful SkyNews magazine.
it does a superb job of addressing the mainstream observers
in canada. . . . Our ad in SkyNews was a significant step in getting
established in business. we learned very quickly that focused
advertising is the best way to spend our advertising dollars.
we tried putting ads in local newspapers—and even radio—
and a listing with businesses in central alberta. For all that cost
and effort, we can’t point to one positive response.
But getting into SkyNews . . . now that makes a big difference.”
—Ken Fromm, All-Star Telescope
___________________________
“i have been in business for 17 years. when i decided to
advertise in your magazine, the results were more than i expected.
The first few months were average for the response generated
from our ad in SkyNews. But lately, it has surpassed my
expectations. i have people coming in to our small shop
inquiring about our custom-made video ccd cameras
and our line of domes and asking whether we carry telescopes.
Thank you and your whole team for producing such a magazine.”
—Rock Mallin, Pro-Com Electronics & Telescope Repairs, Ottawa
___________________________
Kent Goranson is the general manager of Focus Scientific, a
retail advertiser located in Ottawa. when asked whether SkyNews
worked for him, he laughed and, referring to an earlier review,
replied, “we sold a truckload of telescopes when you ran that
article.” when asked whether he actually meant “a truckload,”
he said, “i sold a whole truckload.”
‘Getting into SkyNews . . . now that makes a big difference.’

we deliver canada

Transcription

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