international, artistic and collaborative action for

INTERNATIONAL, ARTISTIC AND COLLABORATIVE
ACTION FOR COP 21
art of change 21
21 ARTISTS, SOCIAL ENTREPRENEURS AND YOUNG ECO-PLAYERS
from all over the
world take action
on climate change.
Together,
they
imagine
and
i m pl e m e n t
an international,
artistic
and
collaborative
a c t i o n
for
COP21.
art of change 21
Art of Change 21 is an initiative for
COP 21. COP 21 is the twenty-first
international Conference on climate
and will take place in Paris in December 2015. Art of change 21 is convinced that
«accelerators of change» are part of
the solution for the climate crisis. Art
of Change 21 is betting on their collaboration.
Art of change 21 is an international
action of the people designed by engaged artists, young eco-players on
climate change and social and green
entrepreneurs.
Its objective is to positively influence
COP21.
Art of Change 21 is not working on a
prepackaged solution but rather a collaborative and international process.
Art of Change 21 includes 4 actions :
MASKBOOK, BRIDGES, CA(i)RE and
WORLD-COP. These projects are
complementary, on line and off line,
before, during and after COP21. They
allow people to participate each at
their own level.
patrons
“I’m honoured to be a patron for Art
of Change 21, because I’m convinced
that the alliance of entrepreneurs,
young people and artists can efficiently and positively contribute to
the struggle against climate change.“
“How lucky we are. We have the scientific data, and as Art of Change
21 shows, we have the creativity of the
world in our hands. We are lucky because we still have time to change.”
Olafur Eliasson
artist
Tristan Lecomte
Tristan Lecomte, founder of ALTER
ECO and PUR PROJET,
social entrepreneur.
official supports
Art of change 21 is officially recognized
by the French government’s COP 21 Ministerial Steering Committee as a key
project for COP21 and included in its
“positive agenda”: «Your project corresponds particularly well to that which we
value among the different initiatives: the
ability to gather positive and energizing
speech on climate issues as well as international openness.»
Art of Change 21 is officially labelled
“Paris 2015” by the C
​ ​ity of Paris.
Art of Change 21 is under the patronage
of the French Ministry of Culture.
It is financially supported by the French
Ministry for Foreign Affairs.
ADEME (French Agency for Environmental and Energy Management) is a sponsor and partner of Art of Change 21, as
well as CDC Climat (subsidiary of Caisse
des dépots).
1
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The con
November 28th and
29th,
2014,
at
the
GAITE LYRIQUE in Paris,
21
tors
(7
« acceleraof
young
change »
eco-play-
ers, 7 engaged artists, 7 entrepreneurs
of social and collaborative economy)
from all over the
world met for THE
CONCLAVE OF THE 21
day 1 : creative session
day 2 : deliverable and happening front of the Gaîté Lyrique
1
2
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the Con
On the 28th and 29th of November
at the Gaîté Lyrique, Art of Change
21 managed to assemble in vivo
21 international avant-garde actors; 21 talents: artists, social entrepreneurs and young leaders of the
movement against global warming
- all of whom brainstormed and collaborated for two days, pooling together their collective intelligence.
The result of this conclave: a complete plan of action that takes into
consideration the influence of
COP 21 as well as citizen mobilisation. Thus the artistic, international
and participative COP21 was born.
conclave of the 21
the “21”
Australia:
Bahrain:
Brazil:
Canada:
China:
Egypt:
United States:
France :
Great Britain:
Kenya:
New Zealand:
Linh Do (The Verb)
Tariq Al-Olaimy (Al Tamasuk, 3BL)
Opavivara Coletivo (art collective)
Slater Jewell-Kemker (film director)
Wen Fang (artist)
Luhui Yan (Carbonstop)
Wang Tianju (Greenovation Hub)
Mariam Allam (AYCM, AYICC)
Natalie Jeremijenko (artist)
Laurent Tixador (artist)
Yann Toma (artist)
Pierre de Vallombreuse (photographer)
Cédric Carles (Solar Sound System)
Frédéric Bardeau (Simplon)
Juliette Decq (Cop in My City – Climates)
Charles-Adrien Louis (Avenir Climatique)
Studio Orta (artist)
Filthy Luker (artist)
David Kobia (Ushahidi)
Benjamin Knight (Loomio)
In the spotlight
David Kobia is one of the most innovative and noticeable social entrepreneurs. In 2010, David was a recipient of
MIT Technology Review’s TR35 award
and the Humanitarian of the Year award.
In 2011, he accepted a Webby Award
on behalf of Ushahidi.
Luhui Yan’s expertise is recognized at
the international scale. He is an expert
reviewer of the UN IPCC Fifth Assessment Report (AR5) and a member of
the Carbon Disclosure Project Technical Experts. He was member of the China Youth Delegate for UNFCCC 2012
Doha Climate Change Conference.
Lucy and Jorge Orta are an exceptional pair of artists. They received the
Green Leaf Award in 2007 for artistic
excellence with an environmental message, presented by the United Nations
Environment Program.
Natalie Jerminenko is considered by
Wired magazine as one of “the 4 most
dynamic people on earth” and received
the prize of most influential woman in
technology in 2011 by Fast Company.
Named World Economic Forum Global Shaper in 2013, she is also Australian
Geographic Young Conservationist of
the Year (2013), Linh Do is one of Junior Chamber International Outstanding
Young Persons of the World.
Mariam Allam is the Egyptian Civil Society representative at the UNFCCC National government delegation meeting
in preparation for COP20 and COP21.
the “21”
the “21”
ON-LINE
MASKBOOK
CA(i)RE
ACTION / SOLUTION
TO U
ND
ER
OFF-LINE
ALERT / AWARENESS
ND
A
ST
TO
N
AR
W
MASKBOOK
CA(i)RE
TO E
X
P
ER
T
MI
M
O
COP
21
TO
C
Art of Change 21 includes 4 actions:
MASKBOOK, BRIDGES, CA(i)RE
AND WORLD-COP. The four projects have been conceived during
theConclave of the 21. They are
complementary as they are online and off-line, on different timetables (before, during and after
COP21); the projects will mobilize
a large range of people, from very
“green” people to the average citizen, alerting them, offering them
solutions to tackle climate change
as well as providing them fun and
easy means to participate.
COMPLEMENTARY ACTIONS
T
EN
IM
4 actions
wORLD-cOP
WORLD-COP is the name of COP21’s Olympic
Games. It’s a sensational sporting event during
which both the stakes and the players involved
whenever climate is concerned take center stage,
between humor and a general questioning of the
subject. Sports are voluntarily parodied and are
also the object of short videos on a dedicated
website which is set up for the occasion as well as
on a betting mobile app.
The games will stage the stakeholders in the climate issue, with the goal of getting people to understand the tensions and inequalities surrounding our planet’s resources. Beyond strong-arming
tactics, the games stage in essence the common
good that we are striving to attain together, by
“playing the game”.
WORLD-COP injects suspense, sports, plays with
symbols, balls and boxing gloves to get people
to start thinking through caricatures and undermining the paradigm of competitiveness.
Team
Members of the “21”
Cédric Carles, Founder of Solar Sound System (France)
David Kobia, Cofounder of Ushahidi (Kenya)
Natalie Jereijenko, Artist and engineer (United States)
Lucy + Jorge Orta, Artists (France, England, Argentina)
Coordinating commitee
Alice Audouin, Founder of Art of Change 21
Lucy Orta, Artist
EXPERT Commitee
Mathieu Baudin, Founder and director of the “Institut des Futurs
Souhaitables”
François Gemenne, Researcher in political science
Agenda
Olympic Games : september 2015
Project design during the “Conclave of the 21”
maskbook
MASKBOOK
MASKBOOK is a humorous adaptation of the famous social network and uses masks as a symbol
of the link between health and the environment.
Universal to all civilizations, masks give citizen from
“5 to 95 years” a friendly way of participating in the
COP21.
The project includes a website (French/English/
Chinese) inviting citizens to send their “masked”
portrait accompanied by a message suggesting a
solution to the environmental crisis and the request
of an ambitious result for the COP21. The masks
are created by the citizens in an environmental (recycling, upcycling, eco-conception, DIY...) and creative (decorative, design). These “creative masks”
aim to overtake the “defensive” dimension of the
original pollution masks and therefore become the
symbol of a solution.
Artists, fashion designers, celebrities and citizens
are invited to share their “creative mask”. Actions
will be organized in Paris and/or Beijing: nomad
photobooths, screening by the artist Wen Fang at
the eve of the COP21 and masked flashmobs.
Agenda
Maskbook website launching: september2015
Monumental installation: COP’s eve
Team
Members of the “21”
Cédric Carles, Founder of Solar Sound System (France)
Pierre de Vallombreuse, Photographer (France)
Filthy Luker, Artist (Great Britain)
Wen Fang, Artist (China)
Yan Luhui, Founder and CEO of Carbonstop (China)
Coordinating commitee
Alice Audouin, Founder of Art of Change 21
Anjali Cloué, Project manager at Art of Change 21
Steven Hearn, Chair of the Scintillo group (Gaîté Lyrique)
Stéphane Riot, Founder of NoveTerra
Guillaume Robic, Director of communications at la “Monnaie de
Paris” and Vice-chair of Art of Change 21
EXPERT Commitee
Sylvie Bénard, Environment Director, LVMH
Pascal Le Brun-Cordier, Artistic director and Associate professor
Sakina M’Sa, Ethic fashion designer
Project design during the “Conclave of the 21”
Anne-Sophie Novel, Journalist
Jean-Pierre Sicard, Deputy CEO of CDC Climat
Thierry Taboy, Vice president for CSR of Orange
BRIDGES
The BRIDGES project consists in the construction
and the connection of eco-designed, manually
built bridges, all autonomous, inhabitable and resilient.
The bridge has a symbolic role: it expresses the link
between the negotiators of COP21 and the civil
society, and between different parts of the world
having to face global warming.
Each bridge is an artistic adaptation experience
using any on-site means available, as well as a laboratory of ideas and a cooperative living space.
Communication systems such as videoconference
equipment will be installed between each bridge
for real-time exchanges before and during COP21.
Two initial bridges will be simultaneously built in
Paris, with the artist Laurent Tixador, and Rio, with
the artist collective Opavivara, members of the
project team.
Agenda
Bridges building: october 2015
Animation: november 2015 and during the COP
Team
Members of the “21”
Tariq Al-Olaimy, Social and eco entrepreneur (Bahrain)
Mariam Allam, National Coordinator of the Arab Youth Climate
Movement (Egypt)
Juliette Decq, Head of the international initiative “Cop in My
City” of Climates (France)
Natalie Jeremijenko, Artist (United States)
Slater Jewell-Kemker, Film Director (Canada)
Opavivará Coletivo, Art Collective ( Brazil)
Laurent Tixador, Artist (France)
Coordinating commitee
Alice Audouin, Founder of Art of Change 21
Jérome Auriac, Head of Abaquar
Karine Niego, Founder of Green Raid et Vice-chair of Art of
Change 21
Vanessa Vancutsem, Project manager at Art of Change 21
Project design during the “Conclave of the 21”
EXPERT Commitee
Mathieu Baudin, Founder and director of the “Institut des Futurs
Souhaitables”
Raphaël Ménard, Post-carbon engineer and architect
CA(i)RE
CA(i)RE
The CA(i)RE project unites the words Care and Air
in order to make the personal carbon footprint calculators more attractive thanks to an artistic marketing campaign. It consists of a free mobile application, the goal of which is to make a CO2-free
life-style more desirable and natural.
In concrete terms, the goal is to reduce CO2 emissions and obtain positive progress of citizen behavior.
The calculator will be launched in Paris in September 2015, three months before the COP21. For this
launch, a sound created by the app’s artist Yann
Toma will be transmitted in public places and an
artistic «brigade» will cruise the capital to get people interested in using the app. An artistic installation, set up in Paris, will translate the CO2 saved by
the app’s users. This “gauge-artwork” will reveal
the whole amount of the citizens’ commitment.
Team
Members of the “21”
Charles-Adrien Louis, Chair of Avenir Climatique (France)
Yann Toma, Artist (France)
Wang Tianju, Program officer of Greenovation Hub (China)
Yan Luhui, Founder and CEO of Carbonstop (China)
Coordinating commitee
Alice Audouin, Founder of Art of Change 21
Lucile Bataille, Project manager at Art of Change 21
Charles-Adrien Louis, Chair of Avenir Climatique
Stéphane Riot, Founder of NoveTerra
Jean-Pierre Sicard, Deputy CEO of CDC Climat
EXPERT Commitee
Ganaël Bascoul, Cofounder of SoonSoonSoon
Sylvie Bénard, Environment Director, LVMH
Alain Grandjean, Cofounder of Carbone-4
Valérie Martin, Head of communication of ADEME
Jean-Pierre Sicard, Deputy CEO of CDC Climat
Agenda
Application release: september 2015
Artistic performance: october 2015
Thierry Taboy, Vice president for CSR of Orange
Project design during the “Conclave of the 21”
team
Founder : Alice Audouin
The steering committee includes :
Project managers : Vanessa Vancutsem
Lucile Bataille & Anjali Cloué
Jérôme Auriac, Founding director of Be-linked and
head of the franco- brazilian association Abaquar.
Steven Hearn, Chair of Scintillo, founding manager of
Troisième Pôle and manager of la “Gaîté Lyrique”.
Karine Niego
Karine Niego,Founding director of Green Raid and
vice-president of Art of Change 21.
Stéphane Riot, Founding director of NoveTerra.
Team Art of Change 21
Guillaume Robic, Director of communications at la
“Monnaie de Paris” and Vice-chair of Art of Change 21
Steven Hearn
founder
Alice Audouin is a French pioneer in sustainable development, engaged art, responsible communication and CSR.
For ten years, she has been a major promoter of a new cultural movement committed to global stakes such as global
warming. She is the founder and chair
of Art of Change 21, and cofounder and
former chair (2008-2014) of the French
association COAL. She is also a pioneer
in responsible communication, as she
was the first sustainable development
director in a communication group (Havas Group). Her consulting activity offers
social, cultural and environmental strategy and innovation to RMN-Grand Palais,
Crédit Agricole, CDC, La Poste…
She has published 3 books about ecology and sustainable development, including a novel.
ION
AT
IS
ORGAN
IT
NONPROF
Art of Change 21 Project is steered by a
specific association of the same name. The
association Art of Change 21 designs and
implements Art of Change 21 and provides expertise and networking among civil society organizations mobilized for COP
21 and willing to integrate the maximum
amount of creativity into their projects.
Example:
Art of Change 21 was a partner of the
Paris March for Climate organized by Avaaz,
on September 21, 2014 and initiated its art
programming, with Solar Sound System
and artist Naziha Mestaoui.
It will also contribute to the artistic programming of Alternatiba, (le village des
alternatives, in September 2015) and with
the arts programming of Solutions COP21
which will take place in the Grand Palais
during the COP21
EXPERT COMMITTEE
An Expert Committee is helping the
conclave of the “21” to evaluate and
implement their action. It is composed
of :
Paul Ardenne, art critic
Ganaël Bascoul, cofounder of SoonSoonSoon
Mathieu Baudin, founder of the Institute of
desirable futures (Institut des Futurs Souhaitables)
Sylvie Bénard, director of environment
for a major corporation
Laurent Bourdereau, manager of the Méréville
and Chamarande estates
François Gemenne, researcher and a specialist
of environmental geopolitics
Alain Grandjean, co-founder of Carbone 4
Pascal Le Brun-Cordier, artistic director
Valérie Martin, head of communication,
ADEME (France’s Agency for Environment and
Energy Management).
Sylvie Bénard
Anne-Sophie Novel
Mathieu Baudin
Jean-Pierre Sicard
Sakina M’Sa, ethical fashion designer
Raphaël Ménard, post-carbon engineer and
architect
Anne-Sophie Novel, journalist
Jean-Pierre Sicard, general manager
of CDC Climat
Thierry Taboy, Orange CSR Group
vice president
communication
WEBSite
www.artofchange21.com
français / english
Facebook
page Art of Change 21
more than 1200 “like”
Twitter
@Artofchange21
almost 1000 followers
#AOC21
YouTube channel
Art of Change 21
5 videos, with 2 documentaries about Art of
Change 21. More than 1000 views.
press review
SPONSORs
partners
Contact
www.artofchange21.com
info@artofchange21.com
Alice Audouin
www.aliceaudouin.com
alice.audouin (at) gmail.com
Skype : aliceaudouin
Art of Change 21
@Artofchange21
Art of Change 21