European Patent Office / Bocconi University workshop on IP

Roving Workshop on IP Management
Case Studies
Programme
5 May 2015
Milan, Italy
in cooperation with Bocconi University, Milan, Italy
Venue
Bocconi University
25 Via Sarfatti 20136
Milan
Italy
Seminar reference
AW06-2015
European Patent Academy
European Patent Office
Bob-van-Benthem Platz 1
80469 Munich Germany
Tel. +49 89 2399 5454
academy@epo.org
www.epo.org
www.epo.org/learning
Outline of the Event:
The Workshop on IP Management Case Studies is a joint Bocconi-EPO event. Its purpose is to
discuss relevant practical cases on successful use of intellectual property starting from relevant
studies published recently published internationally. The event will gather one speaker for each
article and will permit a debate between lawyers and economists on each of the topics addressed
by the articles. To this end, there will be, for each article presentation, an Academic as discussant
and an Academic as moderator, mostly from Bocconi University Law Department and other
Bocconi University Departments. Colleagues from other interested areas will also be involved in
the event and are mostly welcome.
The expected, final result will be a real debate around each article presentation, rather than a mere
sequence of lectures. This will allow to draw conclusions on best practices and the way forward for
intellectual property protection and promotion, both for law and economics.
04 May 2015
20.00-22.00 Working Dinner
05 May 2015
09.00
Welcome and introduction
Laurent Manderieux, Bocconi University
Noël Campling, Director, IP Awareness, European Patent Office
Chair:
Noël Campling, Director, IP Awareness, European Patent Office
First Session
Chair:
Laurent Manderieux, Bocconi University
09.30
Case study 1: Managing Intellectual Property Using Patent Pools: Lessons from
Three Generations of Pools in the Optical Disc Industry
Rudi Bekkers, Eindhoven University of Technology
Moderators/ Discussants: Stefano Breschi, Bocconi University
Angela Lupone, University of Milan
Questions & answers
10.30
Case study 2: IP Models to Orchestrate Innovation Ecosystems: IMEC, a Public
Research Institute in Nano-Electronics
Wim Vanhaverbecke, Hasselt University
Moderators/Discussants: Paola Cillo, Bocconi University
Yane Svetiev, Bocconi University
Questions & answers
11.30
Case study 3: Protecting Growth Options in Dynamic Markets: The Role of Strategic
Disclosure in Integrated Intellectual Property Strategies
Tilo Peters, Swiss Federal Institute of Technology of Lausanne (EPFL)
Christopher L. Tucci, Swiss Federal Institute of Technology in Lausanne (EPFL)
Moderators/ Discussants: Claudio Dordi, Bocconi University
Leonardo Borlini, Bocconi University
Andrea Fosfuri, Bocconi University
Questions & answers
13.30-14.30
Lunch at Bocconi University
Second Session
Chair:
Giorgio Sacerdoti, Bocconi University
15.00
Case study 4: Operational Challenges and ST’s Proposed Solutions to Improve
Collaboration Between IP and R&D in Innovation Processes
Fabrizio Cesaroni, Carlos III University of Madrid
Moderators/Discussants: Maria Lillà Montagnani, Bocconi University
Anna De Luca, Bocconi University
Fulvio Puzone, Istituto Italiano di Tecnologia, Genova
Questions & answers
16.30
Coffee Break
17.00
Case study 5: Strategic Management of Intellectual Property: An Integrated
Approach
Felix Oberholzer-Gee, Harvard Business School
Moderators/Discussants: Marco Giarratana, Bocconi University
Laurent Manderieux, Bocconi University
Questions & answers
17.45
Conclusions
Laurent Manderieux, Bocconi University