How To Launch Your First Campaign

How To Launch Your First Campaign
Congratu a ons you have jumped of the high dive and are now are ready to start
crea ng your irst campaign with the Insightpoo p aform This psheet wi cover
1.
Campaign Setup
5.
Schedu ing
2.
Se ec ng Goa s
6.
Choosing Peop e To
Engage With
3.
Crea ng Links
7.
Campaign Preview
Launch
4.
Crating Content
Campaign Setup
Once your segment is created you wi revisit the top naviga on bar and c ick on
Campaigns. Once in the campaigns tab this is where any running or comp eted
campaigns you have done wi ive You need to name your campaign by c icking on
the header New Campaign and edi ng the text
You wi now c ick the arge green buton that says New Campaign to get started
Selecting Goals For Your Social Drip Marketing Campaign
Campaigns irst begin by se ng the campaign goa s and strategy You can choose
individua ac ons or use the pre bui t drip marke ng strategy temp ates
NOTE: Our drip strategies have been carefu y crated through
ana yzing mi ions of conversa ons on socia and extrac ng what makes
successfu engagements between brands and peop e on socia
ClientSuccess@Insightpool.com www.Insightpool.com
©Insightpool LLC, 2014. All rights reserved.
How To Launch Your First Campaign
NOTE: Each campaign can on y choose a sing e ac on
Individual actions consist of:
Pre-built drip marketing strategy
templates:
men oning
Add to ist
Fo ow
Direct Message
Audience Acquisi on
Audience Engagement
Find Event Atendees
We come Message
Creating Links
You can create as many inks as you ike in the Create Your Links sec on You
can put any inks into any content posts Our p aform automa ca y generates
unique short inks for any URLs you inc ude for the purpose of tracking c icks and
other sta s cs
Crafting Content
If you choose to engage with users through an
wi be ab e to input copy into Insightpoo
men on or DM then the user
Insightpoo simp iies the process of tes ng diferent varia ons of content in
a given campaign This is achieved through a sma temp a ng anguage that
a ows e ements such as the individua s name and inks to be interchanged
Speciica y this inc udes automa ca y genera ng unique short inks for any
URLs you inc ude for the purpose of tracking c icks and other sta s cs
NOTE: Sma temp a ng anguage inc udes
irst name irst name
ink ink
oca on oca on
Examp e Hey irst name interested in socia se ing Check out
ClientSuccess@Insightpool.com www.Insightpool.com
©Insightpool LLC, 2014. All rights reserved.
How To Launch Your First Campaign
We a so a ow you to up oad and modify images direct y in the browser which
can then be inc uded in your tweets
NOTE: The character count of the tweet wi
automa ca y decrease once an image is
up oaded
Examp e irst name wou d ove for you to join our
webinar on
ink
Scheduling
Insightpoo a ows you to schedu e campaigns within a speciied mebox taking
into account b ack ist days and mes a ong with mezones You wi have the
abi ity to set start and end dates for the campaign as we as specify what mes
you want them to go ive
In the coming quarter ook towards an improved schedu er that takes into account
your schedu ed organic content outside of Insightpoo diferent schedu ing
a gorithms that send messages out at diferent interva s to give a diferent fee and
beter matches content to the best me for the individua to receive the message
Choosing People To Engage With
Campaigns irst begin by se ng the campaign goa s and strategy You can choose
individua ac ons or use the pre bui t drip marke ng strategy temp ates
STEP 1: The Find Peop e sec on gives you two op ons Prei the segment that you
created or create a dynamic segment
ClientSuccess@Insightpool.com www.Insightpool.com
©Insightpool LLC, 2014. All rights reserved.
How To Launch Your First Campaign
A ong with various new ways to i ter and sort through your audience some users
wi now be marked as Insightpool Recommended with a ye ow star An individua
in Insightpoo gains this recommended status based on their ainity for interac ng
with brands on Twiter their reach and other metrics **They should be regarded
as the people most likely to bring value to any campaigns that you are building.
Guide to Insightpool Search Metrics (all of these are scores between 1- 10,
where 10 is the highest / best):
•
•
•
•
Insightpool Recommended: A measure of how ike y the individua is to
reciprocate with the speciic brand on socia This takes into account factors
such as the interac ons with brands on socia their reach and many other
subt e factors about the brand objec ves and the individua in ques on
Rank: A measure of how ike y the individua is to reciprocate engage with
users on socia
Relevancy: A score between
grading how re evant the individua is to
the i ters sorts and keywords used to scope down the search
Reach: The genera eve of inluence an individua has with their
communi es
STEP 2: You can sort by these four search metrics and c ick on the users you wish to
engage You wi know you have c icked user because their proi e card wi turn green as
we as the choose people to engage with XX se ected wi change the more you se ect
STEP 3: Ater you se ect the users c ick Save to move to the next step
ClientSuccess@Insightpool.com www.Insightpool.com
©Insightpool LLC, 2014. All rights reserved.
How To Launch Your First Campaign
Campaign Preview & Launch
A safeguard is provided at the ast sec on of the campaign and it a ows you to
make the necessary tweaks and changes in order to create conidence in your
campaign Launching a socia campaign can be stressfu as it presupposes many
assump ons about the qua ity of the peop e and the content
To give you conidence throughout the process Insightpoo provides a c ear view
into what exact y wi happen the abi ity to make the necessary changes and
op miza ons for success and more important y the abi ity to wa k away if the
strategy has changed or is not working
Socia can be a tes ng ground as it is the wor d s argest focus group Given that
it s important to be comfortab e with con nuous y op mizing campaigns and a so
with quick y pu ng an end to campaigns that aren t performing we
Everything ready to go Hit Launch and your Insightpoo campaign wi begin
ClientSuccess@Insightpool.com www.Insightpool.com
©Insightpool LLC, 2014. All rights reserved.