JAKARTA / LIFE IN THE CAPITAL

NOW!
JAKARTA
/
LIFE IN THE CAPITAL
Multimedia
Ratecard 2015
The Concept
After six successful years in developing as
Jakarta’s premier city life magazine, serving
the needs of both top international visitors and
the international community, NOW! Jakarta
moves on to a new, modern look, a new editorial
perspective and a major multi-media platform.
With our target readers/browsers/surfers still
unchanged, clearly focussing on the community
we serve on we have created a more modern
easily accessible format, new editorial sections
and new delivery platforms.
Multi-media delivery
While not abandoning our successful print circulation, and in fact increasing our print run to 20,000 we now give equal emphasis to:
The e-newsletter : now reaching 50,000 validated
subscribers. This has become a much sought-after medium,
and our database hits an exceptional target group.
The website, re-designed and now-for the first time(!)
SEO optimised, the website delivers our unique content
worldwide.
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Social Media Platforms : NOW Jakarta manages profiles
on Facebook, Twitter, Linked In and Instagram, creating
a positive flow of information across the most prominent
social platforms.
With one contract, you can hit a potential audience of 65,000
people in Jakarta and over 100,000 worldwide every month.
Distribution and Delivery Platforms
The Magazine :
copies go to the international chambers of commerce, all
Jakarta 4 & 5 star hotels, all 5 star apartments & housing
complexes, all international cultural associations, all
international schools. ladies, social and sporting groups
all embassies and consulates, plus an elite corporate VIP
delivery to major multinationals, plus bookstores and
subscribers. Copies : 20,000, probable readers 40,000
The E-newsletter :
delivery is made bi-weekly to over 50,000 qualified
email addresses which have been collected through
our comprehensive databases : the NOW! Jakarta Best
Restaurant Awards, The Jakarta Highland Gathering, plus
corporate and diplomatic subscribers. Readers : 50,000
probable readers every issue : 25,000 plus.
The Website :
an average of 40,000 visitors go to www.nowjakarta.co.id
every month, but with our new SEO, we expect this to grow
to 60,000 - 80,000 over the next 12 months. Our monthly
guaranteed delivery of readers/browsers/surfers for
advertisers is therefore:
Magazine : 40,000
Newsletter : 25,000
Website
: 40,000
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Total
: 105,000
Allowing for overlap and duplication we are
comfortable to base 2015 rates on a minimum
readership of 70,000 highly qualified individuals
Special Events
MONTH
Event
Monthly
NOW! Jakarta Partner Dinners
April
Launch of NOW! Jakarta Best Restaurant Awards
May
The Jakarta Highland Gathering
June
Jakarta Schools Football Awards Gala
July
NOW! Jakarta Best Restaurant Awards Night
October
NOW! Jakarta Community Party
Editorial Concept
While not changing our dedication to honest, positive reporting, we have moved onto a cleaner, more focussed format, delivery our
message in a more concise, more modern way.
Our main editorial sections are :
“Enlightenment”
: what’s on in the main city venues, happenings & events
“Health & Beauty” : medical advice, salons,
spas and more
“Opinion” : the best of art, music, film, culture, shopping and more
“Dining” : the in places to eat and drink
chefs interviews, industry news
and trends
“Explore Jakarta” : where to find Jakarta’s cultural areas
“Action” : sports and recreation
“Business” : trends, companies and news from the Chambers of Commerce
“Family” : Kids’ fun, weekend activities, schooling
and education
“Travel” : travel stories, news, and updates
“Commitment” : the people who care for our community
“Home” : where to find best things for home, family and better living
EDITORIAL THEMES 2015
MONTH
MAIN FEATURE
COUNTRY FOCUS
Archipelago Diaries
January
New Year, New Me
Australia
Surabaya /East Java
February
Love & Romance
New Zealand
Bandung/West Java
March
Arts & Culture
Latin America
Manado/North Sulawesi
April
The Food Issue
Holland
Banten
May
Kids & Education
United Kingdom
Yogyakarta
June
My Jakarta
Italy
Kalimantan
July
Spa & Wellness
USA
Medan/Toba
August
The Music Issue
Singapore
Lombok
September
Sport & Recreation
Japan
Riau
October
Nightlife
Germany
Toraja
November
The Holiday Issue
Scandinavia
Semarang/Central Java
December
The Festive Season
Annual Wrap Up
Islands
* Archipelago Diaries is published as a separate pull-out A5 booklet.
SES/READER PROFILE
Demographics
1. Magazine
2. E-Newsletter
Male:
65% 55%
Female:
35% 45%
20-30 years :
25% 20%
30-45 years :
45%
45%
45+:
30% 35%
International: 75%
Indonesian: 25%
Graduate:80%
Post Graduate:
20%
SES
: A+60%
A 30%
B 10%
60%
40%
70%
25%
A+65%
A 30%
B 5%
e-news - website - best restaurant voting site
NOW! RATES, Terms & Conditions
JAKARTA
/
LIFE IN THE CAPITAL
RATES
Rates for 2015: all apply to multi-platform packages, not just the magazine.
PACKAGE
Special Discount for Multiple Ads
DESCRIPTION
Full Package Rp 35,000,000
• 1 Full Page Ad
• 1 Advertorial Ad or banner in e-news
• 1 Advertorial Ad or banner on website
for one month
Half Package Rp 20,000,000
• Half Page Ad/Print
• 1 small Advertorial Ad or banner in
e-news
• 1 small Advertorial Ad or banner on website
Quarter Package
Rp 12,500,000
• Quarter Page Ad
• 1 small Advertorial Ad or Banner on Website
Third Package Rp 15,500,000
• One Third Page Ad/Print
• 1 small Advertorial Ad or Banner on Website
OBC Package
Rp 42,000,000
• Full Page Package
• One dedicated advertorial in magazine
IFC/ IBC Package
Rp 37,000,000
• Full Page Package
DPS Package Rp 44,000,000
• Full Page Package
type of ads •
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DPS Package
OBC Package
IFC / IBC Package
Full Package
Half Package
4x 8x 12x
15%
15%
10%
5%
5%
25%
25%
20%
15%
15%
35%
35%
30%
25%
25%
E-newsletter (Size : 520 x 150 pixels - in 72 dpi)
Frequency:Rates
• 1 - 3 issues
IDR 4,000,000
• 4 - 6 issues
IDR 3,500,000
• 7 - 12 issues
IDR 2,500,000
• Dedicated E-newsletter
Price upon request
& availability
Brochures / Flyers (to be inserted into magazine)
Minimum quantity:
• 5,000
• 5,001 - 10,000
• Follow circulation
Rp 2,000 per copy
Rp 1,850 per copy
Rp 1,650 per copy
products / Booklets (to be bound with magazine)
Minimum quantity:
• 5,000
• 5,001 - 10,000
• Follow circulation
Rp 8,000 per copy
Rp 7,500 per copy
Rp 6,500 per copy
*Corporate or Group Package are available. Prices on negotiation.
ADVERTISING SIZES FOR NOW! JAKARTA
Full Page (trim)
21 x 29.7cm
Full Page (text) 19 x 27.7cm
1/2 Page Horizontal 18 x 13cm
1/2 Page Vertical
8.75 x 26.7cm
1/4 Page 8.75 x 13cm
Panel 8.75 x 6.25cm
1/3 Page Vertical 7 cm x 29.7cm
Artwork Requirements :
• TIFF / PDF.
• Resolution 300 dpi.
• Artwork should be flattened.
• Artwork should be actual size.
• For bleed please add minimum 4 mm each side to full page artwork.
• Please save artwork on a CD/DVD and include a hard copy print out.
WEBSITE BANNER FOR NOW! JAKARTA
Top Banner (990 x 115px 72 dpi)
Rp. 8,000,000
Side Banner 2 (238 x 315px 72 dpi)
Side Banner (238 x 115px 72 dpi)
Rp. 6,000,000
Bottom Banner (740 x 115px 72 dpi) Rp. 7,000,000
Rp. 7,000,000
Material Submission Schedule
MONTH
Contract
Material Submission
January
8 December 2014
12 December 2014
February
8 January 2015
15 January 2015
March
9 February 2015
13 February 2015
April
9 March 2015
13 March 2015
May
10 April 2015
15 April 2015
June
11 May 2015
15 May 2015
July
8 June 2015
15 June 2015
August
22 June 2015
26 June 2015
September
10 August 2015
14 August 2015
October
7 September 2015
14 September 2015
November
7 October 2015
14 October 2015
December
6 November 2015
13 November 2015
Terms and conditions for advertising in NOW! JAKARTA
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Final artwork provided by Advertiser.
The rate is quoted for basic process colour - cyan, magenta, yellow, black. Special colours will be charged extra.
Cancelation must be confirmed in writing 30 days before the publishing date or full payment will be expected.
Materials will be provided by advertisers in high resolution (min.300 dpi) in CD ROM & print out
If advertising materials are not received on or before the material deadline advertisers agree to repeat the last advertisement run or to be
substituted by a house ad. Full payment still applies.
The Publisher reserves the right to decline any advertisement.
The Publisher will not be bound by conditions appearing on space booking order forms or other instructions, which conflict with these
conditions, except if expressed on this contract.
After signing the contract, a penalty charge of 25% from published rate will be applied for any cancelations made by the advertiser within
the contract period.
The Publishers shall not be responsible for any errors in the original material provided by advertisers or its Agency.
All charges incurred are invoiced on publication date and must be settled within 14 days from date of invoice. A penalty charge of 2.5% per
month from the total invoice will apply for any payment made by the advertisers beyond 30 days from date of invoice.
Discounts given on advertising rates are no longer applicable if payment by the advertisers or its agency is not made within 90 days from
the date of invoice. Rates will return to standard rates with no discount and be re invoiced at the full amount.
The Publisher has the right to discontinue advertisement placement for the advertiser or agency with a contract for 3 or more consecutive
monthly advertisement should they have not made any payment by the 3rd month, until the outstanding payment has been made in full.
Please contact
MANAGEMENT TEAM
Alistair G. Speirs e: speirs@phoenix.co.id
Technical Advisor
Barbara J. Nihardjo e: barbara@phoenix.co.id
Director
Head of Sales & Marketing
Indah O’Brien
e: indah@phoenix.co.id
SALES TEAM
MARKETING TEAM
Dila Fauzia e: dila.fauzia@phoenix.co.id
Andini Panggabean e: andini@phoenix.co.id
Ingrid Hanjaya e: ingrid@phoenix.co.id
Futher info: salesadmin@phoenix.co.id
Head Office:
Jl. Benda Raya No. 98 A-B
Kemang, Jakarta Selatan 12560
T. +62-21 781 3212 F. +62-21 781 2476
www.nowjakarta.co.id
ichieta L. Aretha (Aghie) e: aghie@phoenix.co.id
R
C.L. Andini Indranila (Nila) e: nila@phoenix.co.id
Futher info: marketing-admin@phoenix.co.id
BALI OFFICE:
Komplek Pertokoan Nakula Megah No. 5 Unit J
Jalan Nakula, Legian, Kuta Bali 80361
T. +62-361 823 6722, 823 6733 F. +62-361 823 6722
www.nowbali.co.id