Innovation, Inclusive Growth and Design Thinking

Innovation, Inclusive Growth
and Design Thinking
What is Innovation?
Thanks to Timothy Kastelle – www.timkastelle.org
What is Inclusive Growth?
Inclusive growth is a concept
that advances equitable opportunities
for economic participants
during economic growth
with benefits incurred
by every section of society
What is Design Thinking?
Design thinking can
be described as a discipline
that uses the designer’s
sensibility and methods
to match people’s needs
with what is technologically feasible and
what a viable business strategy can
convert into customer value and market
opportunity.
Etymology of the Word “Design”:
The word comes from:
1580s, from Middle French desseign "purpose, project, design," from
Italian disegno, from disegnare "to mark out," from Latin designare "to
mark out"
Time for a little Brainstorm
GOOGLE slides 16, 6, 9, 20, 21
e 24
Thanks to Miguel Alva – Google Mexico –
source: training INSME Annual Meeting 2014
Thanks to Miguel Alva – Google Mexico –
source: training INSME Annual Meeting 2014
Thanks to Miguel Alva – Google Mexico –
source: training INSME Annual Meeting 2014
Thanks to Miguel Alva – Google Mexico –
source: training INSME Annual Meeting 2014
Thanks to Miguel Alva – Google Mexico –
source: training INSME Annual Meeting 2014
Thanks to Miguel Alva – Google Mexico –
source: training INSME Annual Meeting 2014
What Design Management is
all about….
“Design is art that makes itself useful.”
1984 Poster für die Neue Sammlung, Design Museum, Munich
“The details are not the details. They make
the design.”
Charles Eames, Architect, Graphic and Industrial Designer, Filmmaker
Design is Observing and a
Creative Learning Experience
“Design is more about observing the world
around you, then about personal creativity.”
Cam Shaw
“Design is a learning experience. So my agenda
is to figure out what I want to learn next.”
Ayse Birsel, Industrial Designer and President, Olive1:1
Design Management is Paying
Attention to People and Culture
“Design is people.”Jane Jacobs, Urbanist
“Design is a response to social change.”George Nelson
“Design that moves others comes from issues that
move you.” Jenifer Morla, Principal, Morla Design
“You have to be interested in culture to design for it.”
Lorraine Wild, Graphic Designer, Pentagram
Design Management is about
Successful Communication
“When people say they don't understand design, it's
because they don't get involved in the process.”
Tom Dair, Smart Design
“The more that a person brings to design, the
better his or her ability to communicate.”
Michael Vanderbyl, Dean, California College of Arts and Crafts
“Design is communication. Great design is rational.
Rational design is filtered communication.”
Thierry Loa, Web Designer, Director, Programmer, Producer
Design is Needs-driven:
Utility beats Beauty!
“Design is challenge-solving.”
Aaron Marcus, User InterfaceDesigner, Founder and President, Aaron Marcus and
Associates, Inc.
“Recognizing the need is the primary condition for design.”
Charles Eames, Architect, Graphic and Industrial Designer, Filmmaker
“Design is directed toward human beings. To design is to solve
human problems by identifying them, examining alternate
solutions to them, choosing and executing the best solution.”
Ivan Chermayeff, Graphic Designer, Founder, Chermayeff & Geismar Inc.
Design Management is Linking
People and Technology
“What is design?... It's where you stand with a foot in two
worlds — the world of technology and the world of people and
human purposes — and you try to bring the two together.”
Mitchell Kapor, Software Designer (from his book “Bringing design to software”)
“Design is redesign.”
Jan Michl, Professor, Oslo School of Architecture, Norway
Design Pays Off…
“Good design is good business.”
Thomas Watson, Jr., IBM
“Good design doesn't cost, but it pays.”
Richard H. Driehaus, Chicago Money Manager and Philanthropist, Richard H.
Driehaus Foundation
“Good design is serious business.”
A.G. Lafley, Chairman, President, and Chief Executive, Procter & Gamble
Design Needs Management Skills
“Design works if it's authentic, inspired, and has a
clear point of view. It can't be a collection of input.”
Ron Johnson, Senior Vice President of Retail, Apple
“It is not enough to have a talented designer; the
management must be inspired too. The creative
process is very disorganised; the production
process has to be very rational.”
Bernard Arnault, Chairman and Owner, LVMH
Design: Thinking and
Process
“Design — in terms of thinking and
process — is the champion of the
future, envisaging and interpreting
insights and ideas through strategy,
ideas, products, spaces and
communications.”
Peter Haythornthwaite, Principal, creativelab
“Make it like a Sunflower.”
Steve Jobs, CEO, Apple, to Johnathan Ive,
Vice President of Design, Apple,
on previous version of iMac
Nurture your (virtual) Community
Sustainability
Products and Services
for Inclusive Growth?
The Secret of Applying
Situational Leadership
Thank you!!
Christin Pfeiffer
INSME
Via Giosuè Carducci, 4
00187 Rome, Italy
www.insme.org
pfeiffer@insme.it