media kit

2016
ARABIA
CONTENTS
HISTORY p.3
THE MAGAZINE p.4
EDITORIAL VALUES
p.5
A state of mind
Beyond fashion
Identity codes
The flatplan
The substance and the form
CULTURE, ART & SOCIETY
p.10
THE CONCEPT
p.11
THE MAGAZINE
IN ITS WORLD
Advertising positioning
Its originality
Pricing and distribution
p.12
READER PROFILE
p.14
Citizen K Arabia reader profile
Readership duplication
TEN REASONS TO INTEGRATE
CITIZEN K INTO YOUR MEDIA PLAN
A dynamic medium
A medium that has worth and values
A medium that conveys emotion
A medium with affinity
A medium close to its readers
A powerful medium, a source of inspiration
A nomadic medium
A “self-service” medium
A medium of outstanding quality
An effective medium for luxury
ADVERTISING IN CITIZEN K ARABIA A few examples of brands that
place their trust in us
Special campaigns
Editorial programming that conveys
the values of Citizen K
p.17
p.19
ADVERTORIAL RATESp.27
THE STATUS OF ADVERTISING
IN CITIZEN K ARABIA
The perception of advertising
An added value for the brand’s image
MEDIA K IT - AR ABIA 20 16
1
The Pertinent
and Impertinent
Choice
MEDIA K IT - AR ABIA 20 16
2
24 years of creation
HISTORY OF CITIZEN K
1992
2006
2011
2012
2013
2014
A visionary, Kappauf
creates Citizen K,
unleashing the voice
of the lifestyle press.
Swiss media investor
Edipresse invests capital
in Citizen K to finance
its development.
Kappauf and a pool
of prominent investors
take back full control of
Citizen K. The magazine
undergoes a revamp and
circulation continues to
grow.
With new fashion,
editorial, new
contributors, rich content
and much more glamour,
the new Citizen K
International introduces
a unique offering in the
spectrum of the luxury
lifestyle press.
Citizen K Homme Sport
is launched, as a
quarterly masculine
complement that
resonates well
among an increasing
male readership.
Better and bolder,
Citizen K International
unveils an exciting
new look that propels
it to the leading edge
of the luxury press. More
than 100,000 copies are
sold per issue, with over
a million readers based
in France alone.
MARCH 2016
Citizen K continues
its international
development with the
launch of Citizen K
Arabia, bringing a new
vision of fashion,
art and culture to
the local readership.
MEDIA K IT - AR ABIA 20 16
3
THE MAGAZINE
MEDIA K IT - AR ABIA 20 16
4
The magazine
EDITORIAL CONCEPT
“Citizen K is the embodiment
of a state of mind in a magazine.”
— Kappauf
Salma’s
A STATE OF MIND
COVER
QUEEN
COVER
QUEEN
Salma
Hayek
Salma
Hayek
adapted
thethe
movies
adapted
movies
The
Prophet
byby
The
Prophet
Khalil
Gibran,
thethe
Khalil
Gibran,
poetic
work
that
poetic
work
that
cradled
her
cradled
her
childhood
inin
Mexico.
childhood
Mexico.
The
Venus
ofof
The
Venus
Veracruz
reveals
to to
Veracruz
reveals
Citizen
KK
her
Citizen
her
memories
and
memories
and
secrets
too.
secrets
too.
Kingdom
Kingdom
Citizen K Arabia is a multicultural
magazine that discusses the art of
fashionable living and culture with an
open and relevant view of the world of
luxury. On every page,
Citizen K Arabia offers the thrill of
discovery, of being invaded by the
power of the images and the atmosphere
created.
Photos,
AMANDA
DEMME
- Styling,
ROMAIN
LIÉGAUX
Photos,
AMANDA
DEMME
- Styling,
ROMAIN
LIÉGAUX
Makeup
JO BAKER
- Hairstyle,
ROBERT
VETICA
Makeup
JO BAKER
- Hairstyle,
ROBERT
VETICA
- Manicure,
EMI EMI
KADO
- Manicure,
KADO
Interview
by LUDOVIC
PERRIN
Interview
by LUDOVIC
PERRIN
Dress
silk silk
crepe
and and
Dress
crepe
satin,
GUCCI.
Earrings
satin,
GUCCI.
Earrings
cabochon
rubies,
round
cabochon
rubies,
round
diamonds
and and
diamonds
baguettes
on yellow
baguettes
on yellow
and and
white
gold.gold.
white
Heritage
Collection
Heritage
Collection
19831983
VanVan
Cleef
& &
Cleef
Arpels.
Horsebit
Arpels.
Horsebit
Cocktail
RingRing
cognac
Cocktail
cognac
quartz
on yellow
gold,gold,
quartz
on yellow
GUCCI
JEWELRY.
GUCCI
JEWELRY.
Gianvito
red leather
Gianvito
red leather
pumps,
GIANVITO
pumps,
GIANVITO
ROSSI.
ROSSI.
Homard aux figues et vin chaud épicé
du repas. Heureuse disposition qui conduit à ce qu’on peut bien appeler des
“orgasmes de bouche”, modulés tout au long du service en une subtile gradation du
plaisir. Le fait qu’une femme, la chef pâtissière Claire Heitzler, opère aux côtés de
Christophe Moret accentue cette dimension sensuelle en lui apportant la douceur
de desserts pensés pour prolonger la jouissance en longues et profondes vibrations
aussi bien culinaires que, peut-être, érotiques.
Déroulons donc ce banquet des amants. Il commence par une royale de laitue
au caviar, où le velouté de la crème de laitue, relevé d’une pointe acidulée de parfum
au citron vert, contraste avec le sel et le croquant des œufs divins pour exacerber
le désir en mariant le bonheur simple du jardin avec la délectation d’un produit de
Cotton
poplin
shirtshirt
Cotton
poplin
withwith
ruffles,
GUCCI.
ruffles,
GUCCI.
Wool
trousers,
STELLA
Wool
trousers,
STELLA
MCCARTNEY.
MCCARTNEY.
Diamonds,
emeralds
Diamonds,
emeralds
and and
pearls
on yellow
pearls
on yellow
gold,gold,
VANVAN
CLEEF
& &
CLEEF
ARPELS.
ARPELS.
2 7 6 C I T I Z E N K I N T E R N AT I O N A L
CITIZEN
K ARABIA
| CITIZEN
K ARABIA
66 | 66
Recettes.indd
276
19/09/11
| 67 |
CITIZEN
K ARABIA
CITIZEN
K ARABIA
12:04
SECTION HEADER
SECTION HEADER
FENDI
FENDI
Sac Peekaboo cuir
beige dégradé
Sac Peekaboo
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de rose
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Bague Cactus, LORENZ BÄUMER
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SECTION HEADER
SECTION HEADER
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KENZO
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et bronze, ROCHAS.
et bronze, ROCHAS.
Lavallière, CHARVET.
Lavallière, CHARVET.
Ceinture astrakan,
Ceinture astrakan,
YVES SALOMON.
YVES SALOMON.
Escarpins satin, ULYANA
Escarpins satin, ULYANA
SERGEENKO COUTURE
SERGEENKO COUTURE
‫مموض‬
‫وضةة للللحيحياةاة‬
Interview by LAURENT DOMBROWICZ
Interview by LAURENT DOMBROWICZ
12 |
CITIZEN K INTERNATIONAL | 13
CITIZEN K INTERNATIONAL |
CITIZEN K INTERNATIONAL
12 | CITIZEN K INTERNATIONAL
13
78 |
CITIZEN
K ARABIA
K ARABIA
78 | CITIZEN
Whether she is wearing a sweater or a ball
and it-girl before being celebrated by the MET.
A LIFE
IN AINCASTLE
Whether she is wearing a sweater or a ball
and it-girl before being celebrated by the MET.
A LIFE
A CASTLE
An exceptional event because, apart from Yves
dress, Jacqueline has always had a depth in her
An exceptional event because, apart from Yves
dress, Jacqueline has always had a depth in her
elegance.
Saint
Laurent
andand
Miuccia
Prada,
no other
liv-livelegance.
Saint
Laurent
Miuccia
Prada,
no other
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manages
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pres- Jacqueline
Jacqueline
Bonnin,
from
Bonninière
institution.
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Galliera
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than
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of
Countess
Greffulhe,
Marseillaise
on
14
July
1929.
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born,
to to
Lagerfeld, yet more known for his claws than
exhibits some dresses of Countess Greffulhe, Marseillaise on 14 July
1929.
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born,
his velvet
paws.
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friend
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grand-father
who
founded
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bank
his velvet
paws.
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a completely
forgotten
gentry
Proustian,
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a maternal
grand-father
who
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bank
Garavani,
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Saint
Laurent
andand
Jean-Paul
makes
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gamble
otherwise.
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andand
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lineage
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made
hishis
Garavani,
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Laurent
Jean-Paul YorkYork
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im-imwoman,
muse
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with
terribly fortune
Gaultier,
honored
her with
a couture
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fortune
in rubber.
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castle
that
populated
by by
nurses
in white
gloves,
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called
Divine
Jacqueline
in 1999,
the the
pan-pan-modern
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acuity.
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of Harold
agine
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in 1999,
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theon
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usthe
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this
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in the
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in the
rustle
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PHOTOS, PRIVATE COLLECTION FROM COUNTESS DE RIBES
PHOTOS, XXXX. ILLUSTRATIONS, XXXX.
PHOTOS, XXXX. ILLUSTRATIONS, XXXX.
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de Ribesde Ribes
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photographed
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| |
CITIZEN
K ARABIA
CITIZEN
K ARABIA79
MEDIA K IT - AR ABIA 20 16
5
79
67
The magazine
BEYOND FASHION
Reading CITIZEN K
is an emotional experience a powerful journey.
One of Citizen K Arabia’s principal missions is to share with
our curious and passionate readers, a new vision of luxury
that goes beyond fashion, savoir faire and the art of better
living.
• Informing, deciphering, tempting
• Addressing fashion from a more cultural and lifestyle perspective
• Making luxury products an object of desire: a temptation
• Telling a story about brands and their world
• Letting the reader discover a world of passion, fantasy and dreams
MEDIA K IT - AR ABIA 20 16
6
The magazine
IDENTITY CODES
Citizen K Arabia provides a couture culture with a perfect
aesthetic style. We link the spirit of luxury with trends,
creativity with culture, and encompass all areas of art
de vivre (the art of living). There is a balance between
the classic and the contemporary, presented in a bold,
imaginative and original way.
Innovative
• Unique and surprising features shared in an original way
Luxurious
• Glamorous and glossy quality content
Celebratory
• A positive state of mind, aimed at pleasure
Unifying
• An invitation to the world of luxury
Pioneering
• Visionary editorials, deciphering trends with precision
Daring
• A humorous and poetic tone
MEDIA K IT - AR ABIA 20 16
7
The magazine
THE FLATPLAN
BOND
PHOTO, GAVIN
The magazine creates an enticing rhythm between
fashion, jewellery and beauty, along with culture,
architecture, events, design, gastronomy and lifestyle
Beauté
Regular Features:
• Red carpet events and exclusive VIP evenings
• Themed features focusing on local art, society,
architecture, heritage, culture and travel
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• Stunning beauty shoots and indepth features
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• Dedicated watches, jewellery and accessories section
Bijoux &
Accessoires
• Exclusive designer and celebrity interviews
• A cutting-edge fashion section, including the latest
ready-to-wear collections and couture looks
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• A lifestyle section for interiors, food and travel
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MEDIA K IT - AR ABIA 20 16
8
19:55:01
The magazine
THE SUBSTANCE AND THE FORM
Fantasy and originality, glamour and poetry;
dreams, emotions and temptations.
The selection of topics as well as the style
of the articles aim to surprise and seduce.
MEDIA K IT - AR ABIA 20 16
9
The magazine
CULTURE, ART & SOCIETY
Citizen K Arabia is committed to interpreting trends and
sharing our vision of society. In addition to fashion, jewellery
and beauty, the magazine devotes a large part of its content
to relevant and cutting-edge features, combining culture
and news in sync with each issue and its theme.
Investigations, portraits, artist portfolios or interviews
are part of recurrent sections dedicated to cinema,
design and gastronomy, all executed with the same aesthetic
flair. Our collaborative team is committed to informing
readers, with a free hand and pertinence.
Le Jeune
M. BoLLoré
Directeur général de Bolloré Média, YanniCK BoLLoré,
fils de Vincent, impose sa carrure et son mental.
entretien avec homme d’affaires affûté
texte et interview, GuiLLauMe DuranD
trente-trois ans, l’âge du
Christ en croix, Yannick Bolloré
commence à engranger les résultats et les premières récompenses
médiatiques. effervescence dans
les bureaux du nouveau Citizen K
Homme Sport : et si l’on racontait
l’histoire de ce jeune patron, qui
pourrait devenir l’un des tycoons
des médias et de la publicité si Havas et le groupe familial prennent le contrôle de Vivendi ?… un matin de la mi-février, un taxi
me dépose au pied de l’une des deux tours du groupe Bolloré, à
Puteaux, au bord de la seine. Je me gèle. J’ai rendez-vous avec
“Young Mister Bolloré” à midi. Le père, Vincent, est au sommet
d’une tour classique, celle de droite. C’est amusant, j’étais au lycée
avec lui. Le bureau de Yannick est tout en haut de la tour transparente de verre adjacente. au rez-de-chaussée, deux hôtesses accortes, sans plus. Flotte même un parfum d’anti-luxe. À des annéeslumière de l’idée que l’on peut se faire d’un grand groupe de médias
et de publicité. Pas de bimbo à l’horizon, pas de garde du corps.
C’
est aMusant Les souVenirs ; immédiatement
après avoir appuyé sur le bouton de l’ascenseur, je
me suis souvenu de Vincent, juste après le bac, en
1970. C’était l’automne, il faisait beau et Keith richard achetait
des pantalons chez renoma, opposant brutalement un contremodèle à Mme Bluet, ma prof de maths en classe préparatoire.
très vite Mme Bluet ne m’a plus vu au profit de Led Zeppelin.
Mais Vincent Bolloré aussi disparut de mon horizon. À cet âge-là,
SECTION
SECTION
HEADER
HEADER
Bench
Bench
near
near
the
the
elevator
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ofof
Robin
Robin
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anan
avant-garde
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housing
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designed
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byby
Alison
Alison
and
and
Peter
Peter
Smithson
Smithson
in in
the
the
60s
60s
and
and
favorite
favorite
building
building
in in
London
London
forfor
architect
architect
Zaha
Zaha
Hadid.
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Pond
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Barbican’s
Barbican’s
plan,
plan,
aa
luxurious
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residential
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and
and
cultural
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in in
central
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London
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completed
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the
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80s
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the
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Powell
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L’entretien DéMarre…
76
ODDY
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RICHARDROSE
ByByRICHARD
illustration, Joe McKenDrY
malgré l’amitié, on n’a aucune conscience des responsabilités dynastiques d’une famille d’entrepreneurs. Les Durand n’ayant rien
entrepris, je ne pouvais pas comprendre que Vincent quittât Paris
pour la Bretagne afin de redresser, très jeune, et avec une constance de fer, la papeterie familiale.
Q
uarante-trois ans aPrès, j’arrive au onzième
étage, pour interviewer l’un de ses trois fils, Yannick.
autre génération, autre histoire. De l’open space
j’aperçois son bureau de verre, vaste mais pas mégalomaniaque. Grand, mince, il ressemble à une sorte de Bradley
Cooper breton qui respire la franchise et l’autorité. il m’aperçoit,
je vois son sourire et, de nouveau, je me souviens. Jeune journaliste à europe 1 en 1979, l’ex-femme de mon idole, romain Gary,
disparaît le 30 août. Puis Jean seberg est retrouvée morte dans
le coffre d’une voiture garée dans une minuscule rue du XVIe arrondissement. Je fonce sur place et me heurte à un barrage qui
bloque le quartier. La police ne me faisant pas plus d’effet que Mme
Bluet, je m’engouffre sous le premier porche accessible, avec l’idée
saugrenue de passer par les toits. Lorsque je tombe, ahuri, sur une
plaque : Bolloré ! Je sonne et l’invraisemblable advient : Vincent, que
je n’avais pas revu depuis des années, répond. Grâce à son appartement, j’ai pu contourner le barrage et ouvrir une fenêtre donnant
sur le coffre de la voiture d’où l’on venait de dégager le corps de Jean
seberg pétrifié par les somnifères et l’alcool. scoop, amitié et tragédie. Je ne savais pas que Vincent revenait de plus en plus à Paris,
ayant sauvé l’entreprise familiale. Cet après-midi là, Yannick, qui
maintenant me fait face, n’était pas né… une collaboratrice aussi
souriante que discrète m’offre un Coca et l’entretien démarre.
GUILLAUME DURAND : Comment
assumer un registre dynastique sans passer pour une caricature d’héritier ?
YANNICk BoLLoRé : Bonne question ! Mes ancêtres ont créé ce groupe en
1822. C’est l’histoire d’un jeune marin
breton, rené, qui, au début du XIXe siè-
cle, a découvert lors d’un de ses voyages en
Chine le secret de la fabrication du papier.
Lorsqu’il est revenu, il a créé les papeteries
Bolloré sur les bords de l’odet. et, au fil des
années, nous sommes devenus les grands
spécialistes du papier ultrafin, celui des
Bibles, de la Pléiade ou des cigarettes.
CITIZEN K HOMME SPORT
Bolloré.indd 76
06/03/13 10:51
Bolloré.indd 77
07/03/13 11:43
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| CITIZEN
KK
HOMME
HOMME
ARABIA
ARABIA
1 |1 CITIZEN
| 2|
CITIZEN
CITIZEN
KK
HOMME
HOMME
ARABIA
ARABIA
PHOTOS, GueOrGui PinkHaSSOv / MaGnuM PHOTOS / PariSMaTCH / SCOOP.
PHOTOS, GueOrGui PinkHaSSOv / MaGnuM PHOTOS / PariSMaTCH / SCOOP.
Il voue sa vie à la lumière.
Le noir est son soutien.
Ce printemps, un musée dédié
à son œuvre ouvre ses portes
à Rodez qui l’a vu naître.
À 94 ans, Pierre Soulages
n’a pas dit son dernier mot.
En avant-première pour
Citizen K, Guillaume Durand
a recueilli ses confidences à
la veille de cette consécration.
Rencontre avec la dernière
légende vivante de l’art abstrait.
2
Page de gauche :
le peintre photographié
par Gueorgui Pinkhassov
en février 2008.
Image de droite :
Pierre Soulages à l’œuvre
dans son atelier parisien
en 1967.
4 0 | CITIZEN K HOMME SPORT
Soulages.indd 40
A
vec Frank Stella et Ellsworth Kelly, il est le
dernier survivant de sa génération d’artiste. Alors
que Jeff Koons et Damien Hirst faisaient leurs premiers pas, le jeune aveyronnais fréquentait Mark
Rothko, Willem De Kooning et Franz Kline. Par la
singularité de son œuvre et l’exclusivité de son témoignage, Pierre Soulages est un monument à l’échelle
mondiale. Dans l’intimité de son atelier parisien
rue Saint-Victor, au milieu de ses Outrenoirs monumentaux, Pierre Soulages reçoit en toute décontraction, confortablement
chaussé d’une paire de Reebok et entièrement vêtu de noir, sa couleur de
toujours. Sa cote n’a cessé de grimper au fil du temps. L’année dernière, une
de ses toiles noires datée du 21 novembre 1959 a franchi la barre des 5 millions d’euros, ce qui fait de lui l’artiste français le plus cher aux enchères.
Artiste de renommée internationale, ses recherches sur le noir-lumière l’ont
érigé au rang des grands maîtres de l’art non figuratif. En 2009, les grandes
rétrospectives de son œuvre à Paris, Berlin et Mexico faisaient le plein.
Pierre Soulages peint depuis son enfance et continue de créer. Il prépare
actuellement une exposition à New York, dans la galerie 909 Madison
Avenue. Si les toiles majestueuses qui s’amoncellent dans son atelier
attendent de se révéler outre-Atlantique, l’événement majeur le concernant aura lieu en France. Un musée unique, entièrement dédié à l’œuvre de
l’artiste, ouvrira en effet le 31 mai prochain à Rodez, sa ville natale. Il abritera
les donations exceptionnelles du couple Soulages, soit plus de 500 œuvres.
Un aboutissement suprême pour celui qu’on surnomme le sculpteur de lumière.
•••
CITIZEN K HOMME SPORT | 4 1
07/03/14 09:33
Soulages.indd 41
07/03/14 09:34
MEDIA K IT - AR ABIA 20 16
10
THE
CONCEPT
MEDIA K IT - AR ABIA 20 16
11
Concept
THE MAGAZINE IN ITS WORLD
ADVERTISING POSITIONING
Why is Citizen K Arabia an essential option
in the landscape of luxury press today?
• A medium for values: expertise, creativity,
audacity and effectiveness
• A magazine that is distinctly different in tone
and artistic direction
ITS ORIGINALITY
• With a unique approach to special features, Citizen K
Arabia differentiates itself from its direct competitors
“The cost in itself is not its worth,
the essential lies within.”
— Kappauf
MEDIA K IT - AR ABIA 20 16
12
Concept
PRICING AND DISTRIBUTION
UAE READERSHIP
• Circulation: 20,000 copies
• Readership: 200,000
DISTRIBUTION
• VIP Gulf News subscribers
• Five-star luxury hotels, resorts, beauty salons
and spas across Middle East (UAE and GCC)
• Traditional channels such as bookstores,
news stands and via subscription
• Fashion boutiques
PROMOTION
• Pre-launch promotion and campaigns
to build awareness across the Gulf News media portfolio
• Exclusive launch event (April)
• Regular bespoke events for readers
• Daily updated social media and digital style content from the Citizen K Arabia editorial and design team
Pharrell
Williams
Catherine
Deneuve
+
tous les nouveaux désirs
MEDIA K IT - AR ABIA 20 16
13
Concept
READER PROFILE
(*Source TNS 2012, according to a panel of Parisian regular readers, who have been exposed to at least
one of the last three issues. AB+, aged between 20 and 35 years. 2/3 singles or couples, 1/3 with children)
The Citizen K Arabia reader is intellectual, stylish and savvy;
constantly looking to explore the boundaries between
fashion, art and culture.
Citizen K Arabia is not restricted to a single target audience or to
a particular age group. Instead, it responds to the interest of a
mixed and diverse audience: people who are at the forefront
of fashion and style, who have their own personality and who
are constantly reinventing themselves. They are informed,
educated readers who want to indulge themselves.
THE CITIZEN K ARABIA READER PROFILE
• AB+, educated and informed, who appreciate
the cultural and artistic approach of the magazine *
• Readers looking for exclusive information
and a source of inspiration
• Style fans: constantly seeking aesthetic benchmarks
• An involved reader
• A reader who is attentive to advertising
“We do not choose the topics for our readers; we offer highly
diversified content introducing new ideas; original and creative
in thinking, intelligent subject matter on topics that open the mind.
We are a proactive creative force in this regard.” — Kappauf
MEDIA K IT - AR ABIA 20 16
14
Concept
CITIZEN K ARABIA COMPETITORS
The Citizen K Arabia readers regularly engage
with local and international publications:
CROSSREADERSHIP
MEDIA K IT - AR ABIA 20 16
15
Concept
THE STATUS OF ADVERTISING IN CITIZEN K
THE PERCEPTION OF ADVERTISING
AN ADDED VALUE FOR THE BRAND’S IMAGE
Reader surveys have shown that advertising is viewed
very positively, as it provides additional information
about the products.
• Advertising content highlighted by the balance
between adverts and editorial content (ratio of 1:3)*.
Our advertisements are often presented in a unique way, we
work with the brands to create highly individual solutions.
• A positive environment, thanks to other brands that
are present and the showcase aspect of the magazine.
• An immediate, trendy and qualitative collaboration.
MEDIA K IT - AR ABIA 20 16
16
(*Source TNS Sofres Survey)
Specially created advertorials that are exclusive
to Citizen K Arabia, together with creative advertising,
exceeds the commercial purpose and provides
an artistic dimension to each advert.
Concept
CITIZEN K & YOUR MEDIA PLAN
A DYNAMIC MEDIUM
A MEDIUM CLOSE TO ITS READERS
A magazine that is constantly renewing itself.
It is a personal but unselfish read, a magazine that is
exchanged and loaned. A medium that is a true inspiration
for its readers: the magazine provides the means
to enjoy fashion and educate the reader’s sensitivity
to the world of luxury.
A MEDIUM THAT HAS WORTH AND VALUES
• Innovation: a sense of creation, of going against the tide
• Unique: a confirmed singularity and constantly renewed
• Reader-profit: a read that feels like a real experience.
Citizen K Arabia offers a one-to-one relationship with
readers, allowing them entry into a “community of insiders”
through the transmission of knowledge and passion
for the world of luxury.
A MEDIUM THAT CONVEYS EMOTION
A magazine that lies within the realms of pleasure:
seducing, informing, relaxing, moving its readers
and removing the guilt of their consumerist desires.
A platform for trends and “window shopping”,
Citizen K Arabia offers readers a journey into the heart
of luxury.
A POWERFUL MEDIUM, A SOURCE OF INSPIRATION
Reaching a widespread audience through a
comprehensive distribution network, with editorial
content that is always fresh, exciting and edgy.
A MEDIUM WITH AFFINITY
Confidence is established between the reader and the
magazine, through attention to sought-after quality, issue
after issue. This confidence generates readership loyalty
that is essential to the sustainability of the magazine.
MEDIA K IT - AR ABIA 20 16
17
Concept
A NOMADIC MEDIUM
A magazine that can be taken everywhere but will find its
place as part of a collection, a real coffee table magazine.
A “SELF-SERVICE” MEDIUM
The magazine is a medium where reading is chosen, not
imposed. A magazine that allows us to linger over an article
or to return to it as many times as desired. It is a medium
that we choose to read when we want, where we want.
A MEDIUM OF OUTSTANDING QUALITY
Citizen K Arabia is a concentration of current trends,
moods and inspirations. A touch of fantasy
combined with a touch of madness.
AN EFFECTIVE MEDIUM FOR LUXURY
Luxury brands communicate through Citizen K because
they want to reach a wide audience of people who love
fashion and the lifestyle that is associated with it.
MEDIA K IT - AR ABIA 20 16
18
ADVERTISING
IN CITIZEN K
ARABIA
OPI_Montage_BAT.indd 144
19
MEDIA K IT - AR ABIA 20 16
03/12/13 18:27
SHOP LANVIN.COM
Advertising in Citizen K
Dior OnLine 01 49 53 88 88
Nouvelle
BMW Série 2
Coupé
Le plaisir
de conduire
www.dior.com
www.bmw.fr
BRUCE WEBER
En vente exclusivement dans les magasins Louis Vuitton. Tél. 09 77 40 40 77 louisvuitton.com
LVN_FR_CITIZEN_K_254X330_Nov.indd 1
21/08/14 15:19
LE TEMPÉRAMENT EN HÉRITAGE.
Digne descendante de la mythique BMW Série 02, la Nouvelle BMW Série 2 Coupé concilie
dimensions compactes, 4 vraies places et un coffre spacieux. Des atouts sublimés par
un caractère affirmé pour un plaisir de conduire toujours plus exaltant.
LE NOUVEAU PARFUM DE DIOR
210x275_DhCologne_CitK_9Mar.indd 1
24/01/13 11:00
NOUVELLE BMW SÉRIE 2 COUPÉ.
www.bmw.fr/serie2coupe
Consommations en cycle mixte de la Nouvelle BMW Série 2 Coupé : 4,4 à 8,1 l/100 km. CO2 : 117 à 189 g/km.
BMW Serie2Coupe 508x330 CtizenK.indd 1
05/03/14 10:09
BMW Serie2Coupe 508x330 CtizenK.indd 2
05/03/14 10:09
Service Client 01 58 18 14 15
www.chanel.com
La Ligne de CHANEL - Tél. : 0 800 255 005 (appel gratuit depuis un poste fixe).
*
14-348-40.Freja Evening Out without Necklance_T Mixed Dia Wire Bracelets_Citizen K_FRANCE_PAGE.indd 1
*Vivre la Perfection
Tiffany Freja Evening Out without Necklance_T Mixed Dia Wire Bracelets_Citizen K_FRANCE_21 May 2015
- Quais de Seine, Paris Collection Extremely Piaget,
Haute Joaillerie.
Citizen
K 254x330_Premiere
jaune_11H05_FIRST_FR.indd
DRACAENA
CONSEIL Fois_Premiere
- PREMIÈRE or
FOIS
/ PREMIÈRE OR JAUNE2 11H05 - Annonce presse CITIZEN K (2 DP successives) - FRANCE - 1ère DP - Page DROITE L 254 mm x H 330 mm - 22/09/14
24/09/2014 11:44
DISPONIBLE SUR GUERL AIN.COM
piaget.fr
SHALIMAR_CITIZEN K254X330.indd 1
25/08/2014 10:23
25.08.14 18:10
©Photographie: Ernest H. Brooks II, « Blue in Profile », Edition Fifty Fathoms 2008
254x330_G34LX700_CitizenK.indd 1
22/04/2015 12:25
Title: TCOZZC15002287EX_France
Size: 232mmWx298mmH
AH322659_EPSON_(ISOCoated_V_300.ECI)_GP3B(TK)
D:TIF_15-020
MISSION PARTNER OF
Fifty Fathoms Bathyscaphe
Pristine Seas Expeditions
BLANCPAIN BOUTIQUES
ABU DHABI · BEIJING · CANNES · DUBAI · EKATERINBURG · GENEVA · HONG KONG
MACAU · MADRID · MANAMA · MOSCOW · MUNICH · NEW YORK · PARIS · SEOUL · SHANGHAI · SINGAPORE · TAIPEI · TOKYO · ZURICH
www.blancpain.com
1097-1_1_adv_Bathyscaphe_210x275_FR.indd 1
20
06.09.13 17:11
MEDIA K IT - AR ABIA 20 16
Advertising in Citizen K Arabia
SPECIAL CAMPAIGNS
Large-scale operations that provide brand names with presence and maximum visibility, over a period of three months.
CK60 + CK62: GATEFOLD BURBERRY BODY
CK74: GATEFOLD DIOR
CK69 GATEFOLD VAN CLEEF & ARPELS
ck69_p3.indd
1
1310241_VCA_CITIZEN
K_FR_HIVER2013_GATEFOLD.indd 4
CK59: INSERT GUERLAIN
04/12/13
07/11/13 16:18
09:56
CK75: INSERT AUDEMARS PIGUET
ck69_p3.indd
1
1310241_VCA_CITIZEN
K_FR_HIVER2013_GATEFOLD.indd 4
04/12/13
07/11/13 16:18
09:56
WOMEN’S
MILLENARY
DIAMOND SET.
Gatefolder 666x298 mm.indd 3
CK61: FOLDER + CAHIER INSIDE FENDI
CK63: GATEFOLD + OUTSIDE BACK COVER DIOR
29.05.15 14:07
CK63: INSERT BOUCHERON
CK43: PORTFOLIO CARTIER
MEDIA K IT - AR ABIA 20 16
21
Advertising in Citizen K Arabia
CREATIVE CONTENT AND ADVERTORIALS
THAT CONVEY THE VALUES OF CITIZEN K:
LUXURY, GLAMOUR AND AESTHETICS
CARTIER
cartier_ck_33_ok.qxd
14:46
Page 118
PHOTOS, NICOLAS HIDIROGLOU•NATURES MORTES, ISABELLE BONJEAN • DIRECTION ARTISTIQUE, KAPPAUF ET ALEX GAUTIER • STYLISME, MONICA PILLOSIO
Citizen K has always
been a forerunner within
the contextualisation of
advertising content.
5/08/09
VAN CLEEF & ARPELS
17:37
Page 2
LANCÔME
lancome_p128_131
lancome_p128_131
23/01/07
5/08/09
14:46
Page 120
Collection Trinity. Photos, Louis Décamps. Direction artistique, Kappauf. Stylisme, Alex Aiku
COLLECTION
PRINTEMPS-ÉTÉ 2002
LIGNE ROSET
JAEGER-LECOULTRE
MEDIA K IT - AR ABIA 20 16
22
AN ADDED VALUE MAGAZINE
I MAGE + CONTENT + GLOBAL COMMUNICATION
Visionary editorial since 1992
MEDIA K IT - AR ABIA 20 16
23
Homme Arabia
2016
REDEFINING STYLE
SINCE 1992
ISSUE N°1
MARCH
FASHION & JEWELLERY
“Intelligence Quotient
rather than Income Ratio”
— Kappauf
ISSUE N°2
MAY
FASHION & BEAUTY
Released May 23
ISSUE N°3
SEPTEMBER
FASHION & JEWELLERY
Our spirit
CITIZEN K Arabia
LUXURY & ART
A lifestyle-oriented magazine.
Shunning snobbery of every kind, Citizen K
offers an original vision, daring to go for humour,
twists, sharing and enjoyment.
The fashion, beauty and jewellery reference…
LANGUAGE
English and Arabic
AESTHETICS
Subtle and extravagant visions make for an artistic creativity
that is sleek and innovative to the point of the paradox.
ISSUE N°4
NOVEMBER
CREATIVITY
Original, unexpected and bold visions.
A compelling photography style and layout.
FASHION & LUXURY
ENJOYMENT
A positive universe, and an active state of mind,
always thinking for itself.
A direct window into the world of high-end luxury.
CONTACTS | ADVERTISING DEPARTMENT
Tripti Singh, Head of Advertising
050 565 1774 | tsingh@gulfnews.com
UNIQUE
A precise and committed vision that insightfully
offers an original perspective on the world.
The letter from Kappauf, in the form of a prelude,
articulates a free-thinking and outspoken vision.
Umera Haji, Relationship Manager
052 6238322|uhaji@gulfnews.com
Gulf News Publishing, PO Box 6519, Dubai, UAE
24
TERRITORY
UAE + GCC countries (Kuwait, Qatar, Bahrain, Oman, Saudi
Arabia), Egypt, Lebanon and Jordan
FREQUENCY
4 issues a year
TITLES
CITIZEN K ARABIA & CITIZEN K HOMME ARABIA
COPY RUN
20,000 copies
DISTRIBUTION
* 9,000 copies distributed to VIP subscribers of Gulf News
* 3,000 copies at retail
* 8,000 copies to luxury hotels, beauty salons, spas and
boutiques across the GCC.
2016 RATES
Inserts (plus tax)
Display Rates USD
Reverse Cover Gatefold………………………………………………………………………………………………………………………………………………….…..
30 000
Gatefold………………………………………………………………………………………………………………………………………………….……….....................................
33 000
IFC DPS ………………………………………………………………………………………………………………………………………………….……………………………………..
26 000
1st DPS after IFC DPS ………………………………………………………………………………………………………………………………………………….…….
23 400
2nd DPS after IFC DPS ………………………………………………………………………………………………………………………………………………….….
23 000
3rd DPS after IFC DPS …………………………………………………………………………………………………………………………………………………..….
22 500
4th DPS after IFC DPS ………………………………………………………………………………………………………………………………………………….......
22 000
5th DPS after IFC DPS …………………………………………………………………………………………………………………………………………………...…
21 500
DPS 6,7,8 after IFC DPS…………………………………………………………………………………………………………………………..............................
21 000
Facing Editor’s Letter …………………………………………………………………………………………………………………………………………………..........
20 000
Facing Contents ……………………………………………………………………………………………………………………………………………………………….........
15 000
Facing Masthead ………………………………………………………………………………………………………………………………………………………………........
18 000
ROP in first 30% ………………………………………………………………………………………………………………………………............................................
12 000
DPS ………………………………………………………………………………………………………………………………………………….………………………………………………...
20 000
ROP ……………………………………………………………………………………………………………………………………………………………………………………...................
10 000
IBC ………………………………………………………………………………………………………………………………………………….………………………………………………….
15 000
OBC ………………………………………………………………………………………………………………………………………………….………………………………………………..
20 000
Folders/Inserts : ask for quote
Rates shown are Gross before Agency commission of 15% (maximum)
25