Media kit 2016 - Esquire Malaysia

m a n at h i s b e s t
Media kit
2016
Esquire
Man At His Best
Esquire has been an indispensable resource for generations of
curious and confident men, defining and redefining what it means to
be man at his best. From fashion and entertainment to technology
and travel, Esquire’s legacy of style and substance continues to inform
and inspire what every man ought to know. The brand personifies that
‘extra 10%’ that men aspire to in all areas of their life, and represents
the essentials for great taste and all matters style.
M o r e t h a n j ust a m e n’s t i t l e ,
Esquire is one of the most successful
publishing opportunities known in
the industry. Founded in 1933 by
David A Smart and Arnold Gingrich,
drawing in some of the most talented
creators to contribute in its pages,
Esquire has always set the trend for
exciting content. Published by Hearst
Publishing since 1986, it has grown
to 26 international editions making
Esquire among the most read, trusted
and enjoyed publications in the
world. A magazine that sets trends,
defines the zeitgeist and
tells it straight. The ultimate voice
on contemporary male issues,
Esquire is a must have for men who
want to be informed, entertained
and challenged.
w i t h e xc lus i v e i n t e rv i e ws
with the world’s top celebrities
and editorial that is best in class,
Esquire journalists have won every
award in the industry, including
the famed Pulitzer Prize. No
other publication can compete
with the quality features, men’s
fashion, investigative journalism,
conceptual photography,
groundbreaking layouts and
editorial approach that have
positioned Esquire to be widely
acknowledged as the best
magazine for men in the world.
e s q u i r e s p e a ks to the multi-
faceted, successful man who is
culturally plugged in. The unique
blend of intelligent, substantive
stories and unique ability to
entertain and inspire make Esquire
a must-have, relevant source for
all consequential men who want to
make an impact on the world around
them. It is simply the highest quality
platform when it comes to delivering
messages to the important man of
today. As such, it is a perfect vehicle
for advertisers and brands to leverage
a publication that is read from cover
to cover and treated with the utmost
respect. Influential men read Esquire
and they trust what they see inside it.
media metric
L au n c h e d
April 2011
C i r c u l at i o n
Minimum 25,000 copies printed every month
Readership
125,000+
Distribution
• Available at all newsstands nationwide
• Paid subscriptions
• Controlled subscription circulation to VIP men’s list
• Through sponsoring and partnerships with fashion houses,
luxury brands and high-end events
• Bespoke, exclusive Esquire events as well as signature events
(Esquire Malaysia’s Best Dressed Real Man, Men’s Night Out – The Manual Comes to Life)
• Selected 5-star hotels in the Klang Valley
• MAS Business class lounge
A W ARDS
Advertising+Marketing Magazine
Best Men’s Fashion Magazine in Malaysia for 2012 & 2013
Malaysian Magazine Publishers Awards 2012
3 Gold Awards for the Best Design
2 Gold and 1 Silver Award for The Best Editorial
2 Bronze Awards for the Best Cover
Malaysian Magazine Publishers Awards 2013
1 Gold, 1 Silver and 1 Bronze Award for The Best Editorial Feature
1 Gold and 1 Bronze Award for the Best Cover Design
1 Gold and 1 Merit Award for the Best Magazine Design
Malaysian Magazine Publishers Awards 2014
2 Gold for the Magazine Design
1 Gold for the Front Cover Design
1 Silver for the Front Cover Design
our readers
Affluent Malaysian and international men between 25–45 years
•
High income earners who aren’t afraid to spend their earnings
•
Confident, articulate and sophisticated, the Esquire man is smart in every sense of the word
•
Forms his own opinions and knows what he likes
•
Knows the latest trends and defines his look and behaviour accordingly
•
They don’t aspire to be successful.. they are successful
Ag e D e m o g r a p h i c s
PRO F ESSION
7%
Entrepreneurs
41%
25–35
39%
35–45
5%
Others
26%
Chairman/Presidents/
Chief Operating Officers/
Chief Executive Officers
19%
Directors/
Managing
Directors
23%
12%
15–25
8%
45–55
10%
Managers
R ac e
25%
Malay
Professionals
(Accountant, Lawyers,
Doctors, Engineers,
etc)
20%
General
Managers/
Vice
Presidents
income
57%
Chinese
27%
15,001–20,000
31%
10,001–15,000
10%
Indian
8%
Others
20%
5,001–10,000
10%
5,000 and below
12%
20,001 and above
CONTENTS
M AHB
W HAT I ’ v e
Learned
A wo m a n
w e lov e
An Esquire-branded
two-page story on
someone famous—an
actor, musician, politician,
mogul, etc. One page is
text and the other is a fullpage image and the text is
written not as a narrative
but as bits of wisdom,
humour, and anecdotes.
Esquire features many of
the most beautiful women
in the world but in a nonsleazy way that reflects the
fact that the sexiest part of
the female anatomy is her
brain. Women of not just
beauty but achievements
and skills. Examples of
women we’ve featured in
Esquire Malaysia includes
Deborah Henry, Marina
Mahathir, Jo Kukathas,
Sheila Majid, Deanna
Yusoff and many more.
In Spiritus
Grooming
Devoted to all things
encompassing stylish
drinks, from the bars
to the cocktails to the
bartenders with the aim
to educate the reader.
A section dedicated to a
man’s grooming needs
to look fresh, kept and
good looking.
Essential topics for a
man to be at his best, the
Man at His Best section
covers film/TV, celebrity,
music, books, drinking,
grooming, sex, gadgets,
and money. The goal is
to not simply only inform
the readers about what
is the latest news but
also to entertain while
advising and illuminating.
Stories are presented
in fresh ways and the
section is an enclave for
smart, provocative, and
funny writing, even in the
shortest of pieces.
Style
M ac h i n e s
A pillar of the Esquire
institution, our tagline—
”The best of everything
that he can afford”—is
exemplified by showing
fashion in an intelligent
light, as a sommelier
of style. Esquire allows
readers to get more
than just trends but
value and impact from
their purchases be that
cars, clothes, cognac or
any other object a man
should have.
A gadget review of cool
electronical must haves
such as cars, TVs, phones
and etc discussed in
experience for the reader’s
enjoyment and knowledge.
The goal is the give
the readers a witty and
thoughtful but digestible
insight into gadgets that
help and elevate their day
to day lives.
Watc h
T r av e l
esquire 10
A pillar of Esquire Malaysia
delivering the latest of
news from the watch
world to the readers
hands educating them
in the know-how’s of the
watch universe.
Features and reviews into
the travelling around the
world to various locations
and hotels that our
readers might enjoy.
A ten-page well photo
story on Esquire things
from clothing, to cars,
to watches and beyond,
packaged in a cool way.
Esquire Events
esquire event
ESQUIRE EVENT
B e st D r e ss e D r e a l M a n 20 14
Finale event
T H E C H I VAS ACA D E M Y O F 1 8
F E AT U R I N G Y U R I WO N G
venue: Capricorn Kl
Date: november 27, 2014
In an event that many said was the best yet, we crowned the
2014 Best Dressed Real Man in Malaysia! But before the Top
Five finalists knew their exact positions on the podium, they
gathered with friends and fans, as well as Esquire guests, to
snap some memories at our custom-made photo-booth, sample Acqua di Parma fragrances, review the best goods from
Oris, Pedro and Davidoff, and imbibe Johnnie Walker Platinum Label beverages. If only these stylish folks could all have
arrived at Capricorn in an equally good-looking Infiniti Q50!
And, finally, the moment of truth arrived: emcee Nadia Heng
invited them—and judges Sam Coleman, Ian Loh, Jiman
Venue: Image Rom, Kota Damansara
Date: May 8, 2015
Casablancas, Silas Liew and 2013 winner Fairuz Ramdan—on
stage to find out what months of campaigning, evaluating and
judging had wrought: the winners! Julian Khoo took home
the whole shebang, while Affendy Ali was in second place and
Shahzeeq Shahren was in third; meanwhile, Fairuk Ishak was
third runner-up and Joshua Desmond was fourth runner-up.
If you asked any of the judges, they’ll tell you how difficult it
was to choose a winner—such was the level of style on show.
But, only one can win, and we extend our highest congratulations to Julian. We’re quite sure that he and his mates partied
long into the night after the confetti settled—and so did we!
1
For the second Academy of 18 event, presented by Chivas, we featured Yuri Wong, an ex-corporate slave-turned-musician, or
so he describes himself. He shared with the assembled guests the trials and tribulations of his career and life. Three exclusive
cocktails, Wood & Peat, Scottish Thyme and Coffee & Cookies, were concocted for the evening’s festivities to be enjoyed by all.
1
2
2
3
4
6
3
4
5
6
5
7
1. Finalist Shahzeeq Shahren takes to the catwalk. 2. Niamh Charlote, Joshua Desmond, Ledwina In and Dane Barr. 3. Affendy Ali, Jonathan Liang, Lynn Ong,
Tengku Syahmi, Yi Lynn Chan and Natasha Suhaimi. 4. Janice Yap, Bernard Yong and Ashley Chan. 5. Graham Paling and Michael Meier of Oris. 6. Fairul Ishak
and Shahzeeq. 7. Kaylee Lim, Shevie Leong, Siti Naqiah, Phoebe Lee and Marie Anthoniette.
ESQUIRE JANUARY 2015 39
P h OTO G R A P h S BY FA Dz A I S h A K A N D T h E L I G h T S h Ow P h OTO G R A P h Y.
1. Adrian Seet. 2. Andros Xavier Chan 3. Angeline Gan and Yuri Wong. 4. Yuri Wong sharing his insights and experiences with the guests of the academy.
5. Jane Koh, Ashley Loh, Yuri Wong, Chui Yi and Danny Choo. 6. Chivas on display.
58 ESQUIRE DECEMBER 2015
esQUire eVenT
ESQUIRE EVENT
screening of
T h e AcT o f K i l l i n g
E s q u i r E’s t h i r d a n n i v E rsa ry:
t h E E p i c t w i n s pa rt y
When: April 30, 2014
Where: Marble 8, Jalan Binjai, KL
When: March 18, 19 & 26, 2014
Where: Palate Palette, Jalan Mesui, KL
We’re three! And to celebrate, we threw a party of epic proportions. Our epic twins-themed third anniversary party was held
at the amazing new venue Marble 8, boasting spectacular views of the Petronas Twin Towers to match. To say it was a full
house would be an understatement. Josiah Mizukami, emcee for the evening, kicked off the night with an adrenaline-packed
recap of Esquire’s achievements, while guests were treated to cocktails by Absolut Vodka, the finest cognac by Martell, and
Kronenbourg 1664. The party was in full swing when Josiah challenged the guests to find their matching twin in categories
such as birthdates, dimples and even brand of watch. Winners received bottles of Absolut Vodka and RM150 credit from UBER.
Special guest DJ Rudy La Faber made sure everyone had a great time, as our over-the-top birthday bash came to an end.
Together with Palate Palette and Commas & Industry, we organised three rare screenings of the awardwinning and Oscar-nominated documentary The Act of Killing. Our Editor-in-Chief Sam Coleman kicked off
the evenings with insights into and background on the documentary, and wrapped up each screening with
an open discussion together with Umapagan Ampikaipakan of BFM and the audience. Two screenings were
originally organised, but due to their incredible success, an encore screening was added. The third evening
included a live interview with the documentary’s director Joshua Oppenheimer.
1
1
2
3
2
4
3
4
6
5
5
7
6
1. Esquire Malaysia Editor-in-Chief Sam Coleman welcomes the guests. 2. Spectacular views of the Petronas Twin Towers at Marble 8. 3. Nicholas Ng and Ferhat Nazri
4. Graham Paling, Owner of Mongoose Publishing, and Intan Paling. 5. Hansen Lee and Maggy Wong. 6. Arabyrd and Joe Flizzow. 7. Bon Zainal, Joey Zukarnine and
Andre Amir.
56 ESQUIRE JUNE 2014
8
7
P H OTO G R A P H S By S H A H R I L BA H RO M A N d H I Z WA N H A M I d.
1. Ruben Kelvin and Naveen Divakaran. 2. Sam Coleman providing some background on the film. 3. Hansen Lee talks to Ying Nee Ooi of Commas & Industry.
4. Umapagan Ampikaipakan of BFM and Prakaash Nara. 5. Guests discuss the documentary. 6. Uma and Sam sharing their thoughts on the film. 7. It’s a full house!
8. Live interview with the documentary’s director Joshua Oppenheimer.
PHOTOGRAPHS BY VINCENT KHOO.
ESQUIRE MAY 2014 51
c r e at i v e s
E s q u i r e SUPP L E M ENTS
THE BIG WATCH BOOK
THE BIG DRINK BOOK
a dv e r t i s i n g r at e s ( R M )
Double Page Spread
Per insertion
Inside Front Cover
21,629.30
ROP
18,131.30
Full Page Full Colour
Outside Back Cover
19,297.30
Inside Back Cover
13,467.30
ROP
11,135.30
x 3 insertions: – (5%)
x 6 insertions: – (10%)
x 12 insertions: – (15%)
Guaranteed position +20%
All rates quoted in Ringgit Malaysia
All rates are total payable amounts.
Deadlines
Booking – end 1st week of the month prior to publication date
Artwork – end 2nd week of the month prior to publication date
› Adobe InDesign
All graphics must
be sent as CMYK
and should have a
minimum resolution of
300dpi. All fonts must
be supplied, pictures
and no spot colours. All
files must be saved as
.indd at the end.
› Adobe Illustrator/
Photoshop
All files must be saved
as .EPS or .TIFF files at
300 dpi with all images
embedded and fonts
as outlines (All fonts
embedded or supply
any fonts that are used,
CMYK and no spot
colours).
› Adobe PDF
Please ensure they are
made at a minimum
resolution of 300dpi.
Must be CMYK, no spot
colours and pantone
colours.
(For full pages a full
spec can be provided).
› EPS, TIFF, JPEG
We can accept these
files but only if they
have a resolution of at
least 300dpi.
NOTE: We do not
accept Microsoft
Publisher, Microsoft
Word or Adobe
Pagemaker files; files
with LAB, RGB, Index
or Pantone colors.
DELIVERY
FILE REQUIREMENTS
Creative buys and creative advertising solutions are available upon request.
› Via Direct Email
Files must not
exceed 10mb.
Files may be
compressed in
.ZIP or .SIT formats.
(advertising@
esquire.my)
› Via Mail
Mail artwork on a
CD or DVD to:
Mongoose Publishing
Level 36 Menara
AmBank
8 Jalan Yap Kwan Seng
50450 Kuala Lumpur
Malaysia.
M AGA Z INE SPECI F ICATIONS
Colour profile
Size
ISO Coated v2 300% (ECI)
Closed
SUBMITTED MATERIALS
Trim size
Bleed size
High-Resolution (300 dpi) PDF files are preferred.
200mm (W) x 275mm (H)
210mm (W) x 285mm (H)
Open
Trim size
Bleed size
Close:
400mm (W) x 275mm (H)
410mm (W) x 285mm (H)
Text Area
Full Page
DPS
Bleed Size
170mm (W) x 245mm (H)
170mm (W) x 245mm (H)
(for each page)
Trim Size
(Magazine size)
Text Area*
(15mm from trim line)
›
Closed
Trim Size 200mm (W) x 275mm (H)
Bleed Size 210mm (W) x 285mm (H)
Text Area* 170mm (W) x 245mm (H) – 15mm from trim line
Open:
Bleed Size
Trim Size
(Magazine size)
Text Area*
(15mm from trim line)
*Please note:
Headlines, body copy, captions, logos and/or important
elements (for the brand/AD) are to stay within the TEXT
AREA. Placing said elements outside of the text area will run
the risk of it being trimmed off or folded in (spine area).
For DPS AD: Please supply the dps ad without mirror image
(duplication at the spine area)
› Open
Trim 400mm (W) x 275mm (H)
Bleed 410mm (W) x 285mm (H)
Text Area* 170mm (W) x 245mm (H) – 15mm from trim line
d i g i ta l / S o c i a l p l at f o r m s
Tablet downloads:
28,000
Esquire Digital Edition
esquire.my
Twitter
Facebook page
Instagram
d i g i ta l r at e c a r d
ADDITIONAL
OPTION
• Homepage takeover
• Section takeover
• Page Peels
• Overlays
LEADERBOARD
728 x 90px
MPU
300 x 250px
Flimstrip
300 x 600px
Monthly unique
visitors:
30,000-40,000
Monthly page view:
60,000-80,000
Standard Ad Type
Dimensions
File Size
Location
Cost/week
Leaderboard
728 x 90 pixels
Max 60kb
Homepage
RM1,264.05
Section
RM1,123.60
Homepage
RM1,404.50
Section
RM1,264.05
Homepage
RM983.15
Section
RM842.70
MPU
Filmstrip
300 x 250 pixels
300 x 600 pixels
Max 40kb
Max 80kb
Standard Ad Types
Additional 50% fee applied for standard ad types containing
multimedia
Creative Ad Types
Additional creative advertising options available upon request
Accepted Advertising Formats
HTML5, Flash, JPEG, GIF and SWF
Ad Content Deadline
5 working days prior to campaign start date
Ad Design Charges
Creative Ad Type
Dimensions
Cost/week
Expandable Leaderboard
728 x 90 to 728 x 350 pixels
RM1,404.50
Expandable MPU
300 x 250 to 500 x 400 pixels
RM1,123.60
Billboard
970 x 250 pixels
upon request
Page Peel
800 x 600 pixels
upon request
Overlay
400 x 400 pixels
upon request
Homepage/Section Takeover
Multiple options
upon request
All rates are total payable amounts.
Basic RM265
Intermediate RM530
Complex RM795
Flash from RM1,060
Click TAG Installation (Required for Flash ads)
· Create a button (or click area) by adding an Action.
· Choose the Action you want – most likely On Release.
· Simply embed the below script, which will look like:
Creative Solutions
· Site Takeover and Rich media
· Advertorial/Creative Blog
· Customized campaign opportunities
· Sponsorships
Please contact us for more details.
Via Mail: Mail artwork on a CD or DVD to:
Mongoose Publishing Sdn Bhd
Level 36, Menara Ambank, No 8, Jalan Yap Kwan Seng.
50450 Kuala Lumpur
c o n tac t
Ashley Loh Account Director
aloh@mongooseasia.com
Nicholas Ng Sales Director
nng@mongooseasia.com
Lee Kerr Account Executive
lkerr@mongooseasia.com
Mongoose Publishing Sdn Bhd (580051-K)
Level 36, Menara AmBank 8 Jalan Yap Kwan Seng, 50450, Kuala Lumpur, Malaysia
T: 03 2166 6650 F: 03 2166 6651
www.esquire.my