media kit here - Esquire Singapore

All things to all men
Esquire Singapore leads without
fear or favour. That’s how the title
has gained respect amongst the
finest of men. We constantly ask
ourselves: how do we steward men
to their best? We have no absolute
answer. There’s none to behold. What
we do is to continuously uncover
what makes a man great. We share
the epiphanies of aspiring and
inspiring men. For the brothers, the
sons and the fathers, their stories of
which we will continue to tell in the
highest regard—and disregard when
need be. If there is one title in Asia
that defines and defies the highest
qualities of men today, it’s Esquire
Singapore.
Esquire
for all
Community
I n sta g r a m
6,500+ followers
Face b o o k
12,000+ likes
T witte r
25,000+ followers
Yo u T u b e
315,000+ views
W e b site
600,000+ views
C i r c u l ati o n
330,000 copies
Recognition
15
M P A S A wa r d s 2 0 1 5
W I N : Men’s Media of the Year,
Lifestyle/Entertainment Media of the
Year, Front Cover of the Year, Special
Edition of the Year, Feature Article of
the Year, Journalist of the Year, Social
Media Campaign of the Year, Online
Videography of the Year, Advertising
Sales Professional of the Year
Ma g a z i n e
1,680,000+ readership
M E R I T: Editor of the Year, Single
Article Design of the Year, Print
Photography of the Year (two merit
awards), Online Videography of the
Year, Marketing Campaign of the Year
3.5
11
(28,000 a month)
m i l l i o n t o ta l
M P A S A wa r d s 2 0 1 4
Website, magazine and circulation
number reflects the whole year.
3
M P A S A wa r d s 2 0 1 3
Reach
Dist r i b u te d O n Singapore
Airlines’ First and Business Class flights
across all routes.
E s q u i r e S i n g ap o r e ’ s stories
were published in 10 international
editions.
O n sa l e at n ewssta n d s
nationwide and paid subscriptions
internationally.
C o n t r o l l e d ci r c u l ati o n
to Esquire private men’s database,
the Esky Club.
Avai l a b l e at co-branded,
by-invite and signature events with
high-end partners.
Esquire
2016
calendar
ISSUE
A D ON S A L E C LO S E
T H E M E S U P P L E M E N T S EVENTS
January
12 Dec
30 Dec
The Future issue
–
–
February
12 Jan
1 Feb
The Good issue
–
–
March
12 Feb
29 Feb
The By Design issue–
–
April
12 Mar
31 Mar
Art and Music issue
Fashion in-bound
The Esquire Talks
Style and fashion edition.
May
–
12 Apr 3 May
June/July
12 May
31 May
Editorial TBC
–
The Hahaha issue– –
First-ever bumper issue.
Available for two months.
July
12 Jun
30 Jun
–
The Big Food & Drinks Book
First-ever annual guide of its kind. Available for a year.
The Esquire Talks
Food and drinks
edition.
August
12 Jul
1 Aug
Editorial TBC
–
–
September
12 Aug
31 Aug
The Fashion issue– –
October
12 Sep
30 Sep
Meaning of Life issue
Fashion in-bound
The Esquire Talks
Writing and living edition.
November
12 Oct
31 Oct
The Sexiest Woman Alive
The Big Watch Book
and the 50th issue
An annual guide.
Available for a year.
The Esquire Collective 2017
Finale to The
Esquire Talks series.
December
12 Nov
Issue themes are subject to change.
30 Nov
Man of Our Time issue–
–
Esquire
editorial
sections
Man at His Best
Style
From high-end global fashion houses to the streets
of Asia, Esquire Singapore
scour the vast lands of style
and substance to find looks
suited for men at their best.
Found in this section is The
How To Wear column, bold
and inspiring photoshoots,
grooming recommendations and attention to fine
product details. The section
leads from the front of the
book and is told through
our award-winning visual
storytelling methodology.
The measure of a great
man is formed by his
experiences. In this section,
we compile the best of
vicarious living to broaden
the senses. Whether
a getaway to far-flung
destinations, a showcase
of innovative ready-to-use
technology or driving the
latest automobiles to new
bars and restaurants, MaHB
is a curated collection
designed for men today.
To add to the expansive
knowledge, our columnists
tap into the pulse of what
interest men the most:
film, music, food, drinks,
humour, sex, books, health
and fitness. Here is also
where we announce The
Man of Our Time for the
month and showcase some
of the finest Women We
Love in Asia from a network
of regional editions.
Manual
Features
Investigative, thoughtprovoking and insightful,
Esquire Singapore’s stories
have not only bagged a
long list of awards but were
also published in over 10
regional and international
editions in 2015. Here, nonfiction reads like fiction, we
connect deeply with highprofile celebrities and the
integrity of our reportage
sits between will and wit.
Whether brands or humaninterest stories, the depth
and breadth of our articles
are a beacon of excellent
journalism.
All the life skills a man need.
Whether it’s a step-by-step
guide to building things or
a better understanding of
a particular interest, our
writers and illustrators go
far in their research to put
together this informative
section so that you’ll win
in life.
For more information
on editorial, please
contact Esquire’s
Editor-in-chief, Zul
Andra, at zul.andra@
mongooseasia.com.
Esquire
digital
The digital version of Esquire Singapore’s magazine and
its standalone website, esq.sg, all reads and operates
stunningly on mobile and tablet. A leader in men’s
lifestyle coverage, Esquire offers an unprecedented
access to what makes a man great.
Also on
Facebook | Instagram | Twitter @esquiresg
YouTube @esquiresingapore
Esq.sg
sections
Man at His Best
Style
Follow the latest menswear
releases and trends and find
out all your need on style
and substance.
Watches
Tune in to what makes it all
tick and keep abreast of the
newest timepieces in the
world of horology.
Woman
For more information on esq.sg,
please contact Esquire’s Web Editor,
Patrick Chew, at pchew@mongooseasia.com.
Beautiful and sophisticated
women from in and around
the region fill up this section.
Whether it’s the newest
gadget or automobile, a trip
to exotic destinations or a
sumptuous spread of food
and drinks, we uncover it all
for men at their best.
Longform
Investigative features,
insightful interviews and
thought-provoking opinions
represent the backbone of
Esquire. Find powerful local
and regional stories here.
Street style
From the streets of Asia and
around the globe, Esquire
partners with photographers on the ground to find
the most stylish men today.
Esquire brand
collaborations
Known for its strong editorial pieces and photo shoots, Esquire Singapore has
collaborated with a wealth of international brands to deliver the right message
in both print and online. With a team of talented writers, photographer,
designers and illustrators, we partner with you to take your brand to the next
level.
Manual
I n pa r t n e r s h ip wit h A m e r ica n E x p r ess
Advertorial
N I KON
Fashion spread
s u its u pp ly
Sponsored content
collaborations are also
available for online and
videos. For more information, please contact
Special Projects Editor,
Jessica Lai, at jfen@
mongooseasia.com
or Sales Director,
Nicholas Ng, at nng@
mongooseasia.com.
Esquire
events
Having partnered with the likes of Louis Vuitton, Leica, Montblanc and Paul
Smith, to name a few, Esquire Singapore’s original and co-branded events is a
nod towards creating a discerning experience. Whether it’s the 6-month long
Montblanc Fiction Writer Project or an intimate session with Suitsupply and
Hakushu whisky, Esquire combines its expertise in delivering carefully curated
and memorable events for both readers and brands.
For more
information on
partnership
opportunities, please
contact Claire Burgess
at cburgess@
mongooseasia.com.
Esquire
esky club
Since September 2012, Esquire Singapore’s by-invite men’s club is a list that
has been sought-after from both readers and brands alike. The community
of men at their best is made up of celebrities, trendsetters, thought-leaders
and captains of various industries. The first to be invited to Esquire’s high-end
lifestyle and fashion events, Esky Club members are carefully selected from
the cream of the crop and affords a quality of loyalty that’s unwavering.
For more
information on the
Esky Club, please
contact Claire Burgess
at cburgess@
mongooseasia.com.
Print ratecard
D o u b l e Pag e S p r ea d
Per
x 3
x 6
x 12
i n se rti o n
i n se rti o n s
i n se rti o n s
i n se rti o n s
Inside Front Cover
16,500
15,722
14,895
14,067
ROP
12,950
12,302
11,655
11,007
Outside Back Cover
15,250
14,487
13,725
12,962
Inside Back Cover
10,500
9,975
9,450
8,925
ROP
8,950
8,502
8,055
7,607
F u l l Pag e F u l l C o lo u r
Note: Guaranteed position +20%. All rates quoted are in Singapore dollars.
Requirements
A d o b e I n Desi g n
All graphics must be sent as CMYK and
should have a minimum resolution of
300dpi. All fonts must be supplied, pictures
and no spot colours. All files must be saved
as .indd.
A d o b e I l lust r ato r / P h otos h o p
All files must be saved as .EPS or .TIFF files
at 300dpi with all images embedded and
fonts as outlines (All fonts embedded or
supply any fonts that are used, CMYK and
no spot colours).
Adobe PDF
Please ensure they are made at a minimum
resolution of 300dpi. Must be CMYK, no spot
colours and pantone colours. (For full pages
a full spec can be provided).
E P S, T I F F, J P EG
We can accept these files but only if they
have a resolution of at least 300dpi.
NOTE: We do not accept Microsoft Publisher, Microsoft Word or Adobe Pagemaker
files; files with LAB, RGB, Index or Pantone
colors.
Deadlines
Delivery
BookIng
End 1st week of the month prior to publication date
Via Di r ect E m ai l
Files must not exceed 10mb.
Files may be compressed in
.ZIP or .SIT formats.
A rtwo r k
End 2nd week of the month prior to
publication date
Send to production@esq.sg
Via Di r ect m ai l
Mail artwork on a CD or DVD to:
Mongoose Publishing Pte Ltd
37 Ann Siang Road
Singapore 069715
Print
specifications
Text Area*
(15mm from trim line)
Trim Size
(Magazine size)
Bleed Size
C losed
C lose d
Trim Size
200mm (W) x 275mm (H)
Bleed Size
210mm (W) x 285mm (H)
Text Area*
170mm (W) x 245mm (H) – 15mm from trim line
–
Ope n
Trim Size
00mm (W) x 275mm (H)
Text Area*
(15mm from trim line)
Trim Size
(Magazine size)
Text Area*
170mm (W) x 245mm (H) – For each page
O pen
Bleed Size
Bleed Size
410mm (W) x 285mm (H)
Colour profile
FOGR A 3 9 L
Maximium ink density
330%
Submitted materials
Hi g h - Res o lu ti o n (30 0 d pi )
P D F fi l es a r e p r efe r r e d.
Digital ratecard
SOV
33.3%
50%
100%
Rates Per Week
1,750
2,500
4,000
Rates Per Month
7,000
10,000
16,000
Video Overlay
1,000 per section
Expandable Leaderboard
Additional 20% loading fee
C R E AT I V E A DV E RT I S I NG S OLU T I ON S
R AT E S
Branded Content
Digital Lookbook
DUR AT I ON
E N T I T L E M E N TS
3,500
2 weeks
6,000
4 weeks
Cinema slot and
filmstrip
10,000
(MPU banner for mobile)
Maximum 10 looks, styling and make-up, a model and photographer
Note: Site skins available for desktop only. x1 filmstrip slot will
be served in every gallery (desktop only). All rates quoted are
in Singapore dollars.
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Esquire
team
Editorial
Production
editor@esq.sg
Advertising
advertising@esq.sg
ZUL A NDR A
P R I S C I LL A WONG
N I C HOL AS NG
Editor-in-chief
Art Director
Sales Director
JA N I E CA I
L I M S I U FA NG
J I L NORT H
Fashion Director
Designer
Senior Account Manager
Digital
Marketing
E UG E N E L I M
Stylist
L EONG WONG
marketing@esq.sg
Watch Editor
WAY N E C H EONG
Head Writer
L E STA R I H A I RUL
Senior Writer
PAT R I C K C H E W
C L A I R E BURG E SS
Web Editor
Strategy and Business Director
J E SS I CA L A I
Special Projects Editor
T HOM AS W E E
Marketing Manager