Connecting your client and their prospects is simple with

Connecting your client and their prospects is
simple with targeted Valentine’s Day marketing.
Before the cards, candy and flowers are handed out across the country, they’ll be shopped for in
stores and online by eager consumers everywhere. Want to make sure your client gets in on this
growing retail holiday on which consumers spent over $17 billion* last year? Then get the data and
the marketing support to ensure Valentine’s Day success.
Our marketing insights enable you to hone in on your client’s ideal customer with an array of data
— from shopping preferences that range from where they are likely to shop, to what they buy,
to how much they spend, and a whole lot more. Find your target from the list below or contact
dataguru@acxiom.com for a more comprehensive selection.
Choose from any of these prospects:
FLOWER BUYERS Flowers are one of the most timeless Valentine’s Day presents, accounting for millions in sales
each year. If your client is in the floral or plant business, we have their ideal customer.
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Plan to give flowers for Valentine’s Day
Shop for Valentine’s Day gifts at Florist
Celebrate Valentine’s Day
Valentine’s Day high spender
JEWELRY BUYERS Every year, men and women say, “I love you,” with the gift of jewelry. Diamonds, gold, silver or
platinum, if it’s shiny and they are shopping for it, we can put your message right in front of them.
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Shop for Valentine’s Day gifts at Jewelry store
Plan to give jewelry for Valentine’s Day
Celebrate Valentine’s Day
Valentine’s Day high spender
CANDY BUYERS Every Valentine’s Day, sweethearts around the country cater to their loved one’s sweet tooth with
candy. Have a retail client who wants to speak to these customers who are hungry to buy? We can help you do it.
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Plan to give candy for Valentine’s Day
Celebrate Valentine’s Day
IN STORE OR ONLINE
Not only can we tell you what your client’s customers are likely looking to buy, we can also tell you where they will likely
buy it. Want to speak exclusively to online shoppers? We can help. Or, does your client do business in brick and mortar?
Either way, we can find their perfect marketing match, so your client can cash in.
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Shop for Valentine’s Day gifts at Florist
Shop for Valentine’s Day gifts online
Shop for Valentine’s Day gifts at Jewelry store
STORE PREFERENCE
Valentine’s shoppers come in all types and shop in all kinds of stores. Many go looking for bargains at discount stores,
other shop exclusively in department stores and some drop big bucks at specialty retailers. No matter where your clients
sells, we have a list to match.
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Shop for Valentine’s Day gifts at Discount Store
Shop for Valentine’s Day gifts at Department Store
Shop for Valentine’s Day gifts at Specialty Clothing Store
Shop for Valentine’s Day gifts at Specialty Store (greeting card store, gift store, electronics store)
Available for targeted digital media buys through a variety of distribution partners including DMPs,
DSPs, ad networks, exchanges, mobile platforms, online video platforms and trading desks ,
publishers and television partners — see the latest list today at www.acxiom.com/partners.
For more information about how these and other targeted groups
can help your clients get their share of this huge retail holiday, call
888.3acxiom or email us at dataguru@acxiom.com.
*https://nrf.com/media/press-releases/consumers-keep-budgets-check-this-valentines-day-according-nrf