Dunlop`s New iDapt - Professional Tennis Registry
Transcription
Dunlop`s New iDapt - Professional Tennis Registry
Equipment THE LATEST in racquets, shoes and strings Management Staff secrets: Make sure you’re HIRING SMART SEPTEMBER/OCTOBER 2014 / VOLUME 42/ NUMBER 9 / $5.00 Dunlop's New iDapt What It Means • For Players • For Retailers Lighting Courts With LED Research For Your Business Retailing Boost your SHOE SALES with these tips TennisIndustry www.tennisindustrymag.com SEPTEMBER/OCTOBER 2014 DEPARTMENTS 4 Our Serve 7 Industry News 11 Letters 15 Retailing Tip 16 TIA news 18 International Tennis Hall of Fame p.30 20 Pioneers in Tennis: FEATURES 44 Tips and Techniques 22 G aining a Foothold String Playtest: 46 Tecnifibre HDX Tour 17 These retail tips can help keep your shoe sales moving forward. 44 Your Serve, by Ellen Miller 24 State of the Industry INDUSTRY NEWS 7 USTA chooses 12 Facility Award Winners p.30 ITA announces new D1 7 dual-meet format 7 30 The Sum of Its Parts IART starts Sept. 20 8 Free Play Events emphasize family 8 New owner for Little Miss Tennis 9 USPTA to aid in teaching pro injury study Dunlop’s new iDapt racquets can provide players—and retailers—with unique opportunities. 10 Peoplewatch 10 Nova Sports celebrates 30 years p.34 12 Short Sets 39 Metal Halide and LED 12 Ashaway sponsors junior national racquetball 13 10 win Ashe Essay Contest 14 Evert teams with Tail apparel 2 TennisIndustry September/October 2014 34 New and Improved The latest in racquets, strings and shoes will have something for every player. 10 BowDry removes water from courts 14 Cardio Tennis adds training sessions The latest research from the TIA holds clues to how you may want to conduct business. p.39 Metal Halide has served tennis players for decades. But what’s on the horizon may be game-changing. www.tennisindustrymag.com Our Serve Publishers David Bone Jeff Williams Editorial Director Peter Francesconi peter@racquettech.com Associate Editor Greg Raven Design/Art Director Kristine Thom What We Need T his is an exciting time for the tennis industry. The 2014 Tennis Show, which took place at the end of August, had exhibitors rushing sign up. The show highlighted new and innovative products and services and garnered a large industry audience. Some of the products on display, for instance, included LED lighting innovations that could lead to substantial energy- and costsavings for facilities. There also were cutting-edge on-court analysis technology companies that provide players with stats to help them improve, along with “software as a service” companies that help make the tennis-provider business more efficient. And tennis equipment manufacturers debuted new racquets, strings, shoes and apparel designed to capture the playing public. Tennis participation is another reason to be excited—it’s been growing, both overall and in the frequent player category. Tennis has a good story to tell—the sport is ranked in the Top 10 in terms of participant growth, as the Youth Tennis initiative continues to bring in more kids, our future customers. And the ground-breaking Lake Nona project promises many benefits, including aiding player development in the U.S. But there’s one area that, typically, is a challenge when it comes to finding consistent good news—tennis retailing. Even during good times for the sport, it seems that tennis retailers still have a tough time. The thing is, we need our tennis retailers—they’re Peter Francesconi, Editorial Director peter@racquettech.com 4 TennisIndustry September/October 2014 important “touch points” for tennis, which is, at heart, a game that grows locally. Now, though, there’s a new racquet technology that, in addition to giving players more flexibility, may be what tennis retailers are looking for to help spark sales and address other challenges in selling products. In early August I joined about 60 retailers at a launch in New Orleans for the newest Dunlop frames—the iDapt racquets (see page 30). Codenamed “Project I.D.” and cloaked in secrecy, this project has been in development for four years, driven by Dunlop GM Kai Nitsche and Director 'It's an exciting sign for this industry that new, innovative products are in the pipeline.' of Marketing Hunter Hines. None of the dealers at the launch knew what to expect. And when the product was unveiled and the strategy described, I have never seen a group of tennis retailers—typically skeptical of many things—be so unanimously amazed and pleased. It obviously remains to be seen how Dunlop’s new racquet will be received—and perceived—by players and other retailers. A lot will depend on how Dunlop supports this launch through its marketing and service. But it’s an exciting sign for this industry that new, innovative products are in the pipeline, helping to push this sport forward. Special Projects Manager Bob Patterson Contributing Editors Robin Bateman Cynthia Cantrell Kent Oswald Cynthia Sherman Mary Helen Sprecher Tim Strawn Contributing Photographers Bob Kenas David Kenas TENNIS INDUSTRY Corporate Offices PO Box 3392, Duluth, GA 30096 Phone: 760-536-1177 Fax: 760-536-1171 Email: TI@racquetTECH.com Website: www.TennisIndustryMag.com Office Hours: Mon.-Fri., 8 a.m.-5 p.m. Advertising Director John Hanna 770-650-1102, x.125 hanna@knowatlanta.com Apparel Advertising Cynthia Sherman 203-263-5243 cstennisindustry@gmail.com Tennis Industry is published 10 times per year: monthly January through August and combined issues in September/October and November/ December by Tennis Industry and USRSA, PO Box 3392, Duluth, GA 30096. Periodcal postage paid at Duluth, GA and at additional mailing offices (USPS #004-354). Sep/Oct 2014, Volume 42, Number 9 © 2014 by USRSA and Tennis Industry. All rights reserved. Tennis Industry, TI and logo are trademarks of USRSA. Printed in the U.S.A. Phone advertising: 770-650-1102 x 125. Phone circulation and editorial: 760-536-1177. Yearly subscriptions $25 in the U.S., $40 elsewhere. POSTMASTER: Send address changes to Tennis Industry, PO Box 3392, Duluth, GA 30096. TI is the official magazine of the USRSA, TIA,and ASBA. Looking for back issues of Tennis Industry/ Racquet Sports Industry? Visit the archives at our website at TennisIndustrymag.com for free digital versions back to 2004. www.tennisindustrymag.com IndustryNews Information to help you run your business T welve tennis facilities are winners in the 33rd annual USTA Facility Awards Program, which recognizes excellence in construction and/or renovation. The facilities were honored at the USTA’s Semi-Annual Meeting in New York City on Aug. 30. Of the dozen winners, the “Featured Facility” is the Indian Wells Tennis Garden in California (left), a public facility that is the home of the BNP Paribas Open men’s and women’s pro tourney. To be considered for an award, facilities must be under the jurisdiction of a park and rec, an educational institution, or a nonprofit corporation, or a private or commercially owned-and-operated facility that offers both USTA and public programming designed to help grow tennis. The 2014 winners are: • Public Courts: Small (2 to 10 courts): Claybell Park, Richland, Wash.; Wexford Plantation, Hilton Head Island, S.C. • Public Courts: Large (11 or more courts): Athens-Clarke Tennis Center, Athens, Ga.; Montgomery TennisPlex, Boyds, Md.; Palm Beach Gardens Tennis Center, Palm Beach Gardens, Fla.; Samuell Grand Tennis Center, Dallas • Educational Institution: Culver Academies Indoor Tennis Facility, Culver, Ind. • Private Facilities: Army Navy Country Club, Arlington, Va. (Green Facility); Broken Sound Club, Boca Raton, Fla.; Indian Wells Tennis Center, Indian Wells, Calif. (Featured Facility); LifeTime Tennis Lakeville, Lakeville, Minn.; The Salvation Army, Greenville, S.C. • ITA Announces New Format T he ITA will inaugurate a new, shorter dual-meet format for Division I college tennis beginning at the start of the 2014-15 season. Highlighting the format changes are switches to no-ad scoring from regular scoring, one set of doubles rather than an 8-game pro set and no warm-up with opponents. The ITA dual-meet format, endorsed by the NCAA Division I Tennis Committee for implementation in the 2015 NCAA Division I Tennis Championships (pending approval at the September meeting of the NCAA Championships/Sports Management Cabinet) will be played as follows: • No-ad scoring in singles and doubles. • Three doubles matches played with no-ad scoring, each match one set to 6, with a tiebreak at 6-all. • Followed (after a 10-minute intermission) by six singles matches with no-ad scoring, each match 2 out of 3 sets, with tie-breaks at 6-all. • No warm-up with opponents (in doubles and in singles). • Clinch/Clinch: Once the doubles point has been clinched, the remaining doubles match shall be stopped. And in singles, once the team match has been clinched, any remaining singles matches shall be stopped (unless otherwise agreed upon by both coaches prior to the start of the dual-meet match). • www.tennisindustrymag.com IART Symposium Sept. 20-24 The 8th annual IART Symposium for racquet technicians will be Sept. 2024 at Saddlebrook Resort in Tampa. Recognized as the most comprehensive training event of its kind, the IART conference focuses on various seminars for racquet techs working in all settings at every level. Since it started in 2007, the symposium has drawn participants from over 20 countries. “Our goal is to offer a broad range of seminars that cover every aspect of owning and operating a business within the racquet sports industry,” says IART Executive Director Tim Strawn. “While [servicing racquets is] certainly an important part of what we do, our training is much more comprehensive.” This year’s symposium will feature several new sessions, including pickleball, platform tennis, and pro shop management. There will also be a special presentation on “Ball Effect” from Lucien Nogues, manager of Babolat’s training department. Another highlight is an expanded six-hour seminar on racquet customization, by Wilson’s Ron Rocchi and MRT John Gugel of Orlando, Fla. Visit www.gssalliance.com or call 540-772-4418. Lawn Tennis Club Opens in Michigan Earlier this summer, Wessen Lawn Tennis Club (WLTC) in Pontiac, Mich., became the first multi-court natural grass tennis facility to open in the U.S. in more than 100 years. Located 30 minutes north of Detroit, WLTC features 24 outdoor perennial rye grass courts, P H O T O S BY JA C O B S E N USTA Picks Facility Winners September/October 2014 TennisIndustry 7 IndustryNews with plans to build seven hard and three clay courts in the near future. Local architect Bill Massie purchased the property in 2013 for $300,000, which included the former Pontiac Water Works building (erected in 1919) and 48 acres of land. In total, he spent $1.5 million to build the tennis club. The grass courts are managed by Jeff Monette, long-time member of the Sports Turf Managers Association, who mows them daily at 5/16 of an inch. Monette is the former sports turf manager at Longwood Cricket Club in Boston. WLTC memberships start at $5,000 and include access to the courts, swimming pool and clubhouse, which features a 7,000-square-foot cedar deck. Currently, WLTC has 105 private members. Massie says one of his goals is for the ATP Tour to bring a professional tournament to the Motor City. Free Play Events Emphasize Family With an emphasis on reaching and connecting with families, and in celebration of Nickelodeon’s Worldwide Day of Play, the USTA is offering a gift-card incentive for ten- nis providers who sign up to offer a Free Tennis Play Event for the month of September. Providers should go to YouthTennis.com/ Host or call 800-990-8772. The promotion ends Sept. 30. Providers can choose the event that works best for them, such as hosting a Play Day, Kids’ Tennis Club, Team Play, School Tennis, tournament, or other free play event, and can be eligible to receive a $50 Amazon Gift Card (see rules on the website). The events can be for any and all ages and skill levels. By registering your event on YouthTennis.com, parents can find your facility or program and connect to your event. When you register your events, you’ll also be able to download customizable marketing material to help you promote your programming and bring more kids into the game. Kastles Win Fourth Straight WTT Title The Washington Kastles defeated the Springfield Lasers 25-13 at the Mylan World TeamTennis Finals in Springfield, Mo., on July 27 to become only the second team in the league’s 39-year history to Querrey Visits Players at JTCC W orld No. 61 pro Sam Querrey visited the Junior Tennis Champions Center in College Park, Md., at the end of July as a part of the Fila junior tennis mentorship program. Querrey spoke to and answered questions from the young players, taught warm-up drills and offered tips during a clinic. “I am excited to have the opportunity to give back to the tennis community through Fila’s junior player mentor program,” said Querrey. “The Junior Tennis Champions Center is an excellent training and learning environment, and it was great to share my enthusiasm for the game with young players in their program.” Fila outfits JTCC coaches and last year opened a concept shop at the facility.• win four consecutive titles. The Kastles were led by Hall of Famer Martina Hingis, who posted a pivotal 5-2 singles win over Olga Govortsova and was named Mylan WTT Finals MVP. This is also Washington’s fifth title in the past six years. USPTA Partners with TrueCar.com A new benefit, the USPTA Auto Buying Program through TrueCar.com, gives certified members dealer pricing information when purchasing a new vehicle, to save an average of $3,078 off MSRP. Also, there is an added $2,000 in benefits for USPTA members—$1,000 credit against auto repairs and $1,000 for deductible reimbursement for the first year. The program allows members to save time and money by seeing what others paid for the new car they want to purchase. In eligible states, they also receive a Guaranteed Savings Certificate for guaranteed savings off MSRP on new cars or a Used Vehicle Price Certificate from one of TrueCar’s more than 8,000 TrueCar Certified Dealers nationwide. Little Miss Tennis Has New Owner Little Miss Tennis, specializing in children’s court couture, is now under new ownership. Mary Morrison of Minneapolis is now leading the brand. Morrison comes to the role with 15 years of experience in the children’s fashion industry. Little Miss Tennis founder Marilyn Kosten led the company for 40 years before deciding to turn over the reins to Morrison. “Little Miss has a classic style and loyal following that make it unique,” says Morrison, who adds her plans include expanding the brand. “Moms that wore Little Miss are now buying our clothes for their kids. We want to continue what has worked for 40-plus years and at the same time offer more options to more customers.” Visit littlemisstennis.com. PTR to Hold Wheelchair Tennis Workshop The PTR will conduct an Instructing Wheelchair Tennis Workshop on Sept. 14, from 10 a.m. to 3 p.m., at Chaplin Park Tennis Center on Hilton Head Island, S.C. This 8 TennisIndustry September/October 2014 www.tennisindustrymag.com P H O T O BY B R U N O M O H O V I C H O F D A N JA M E S IndustryNews course is for tennis teachers and coaches to augment their existing certification with a certificate to teach wheelchair tennis, and will provide them with the skills required to teach wheelchair players. Workshop participants actually use wheelchairs in order to understand the special skills required to maneuver and hit from a modified elevation. The course, taught by Harlon Matthews, a PTR Clinician of the Year and top national wheelchair player, is also valuable for rehab workers and physical therapy specialists who want to offer tennis as a rehabilitation tool. All attendees receive the course manual and additional resources. Merit Achieve- erything we can to meet this objective.” To participate, contact the USPTA or call Kyle Aune at ASMI at 205-918-2118. Ashaway MonoGut ZX Now Available in Reels Ashaway Racket Strings has made its popular MonoGut ZX brand tennis strings— 16L gauge (1.27 mm) MonoGut ZX, and 17 gauge (1.22 mm) MonoGut ZX Pro—available in bulk reels for more efficient hybrid stringing. Of the two, MonoGut ZX Pro is a thinner lighter string, designed to provide better elongation, snap-back and playability ment Program (MAP) and Continuing Education Hours will be awarded. The workshop is $75 and includes lunch. To register, contact 843-785-7244 or ptr@ ptrtennis.org. USPTA To Aid in Teaching Pro Injury Study USPTA has partnered with the Andrews Sports Medicine and Orthopaedic Center and the American Sports Medicine Institute to assist in conducting the first major injury study of adult tennis-teaching professionals. The study involves the completion of a short, confidential, online survey. USPTA members’ names will not be associated with the survey and individual responses will not be shared with the USPTA or any other party. This research will provide valuable information for physicians and tennis players on the risk, types and frequency of injuries to tennis professionals. “The USPTA has a genuine desire to prolong the careers of its members,” CEO John Embree said in an email to members. “If the information gathered can provide helpful guidelines to improve the health and well-being of our membership, we are obligated to do ev- www.tennisindustrymag.com September/October 2014 TennisIndustry 9 IndustryNews People Watch Longtime Bucks County (Pa.) resident Laura Canfield was recognized recently with the USTA Middle States section’s Mangan Award, which recognizes individuals who through their actions and example have made significant contributions to tennis in Middle States. Canfield’s 25-plus-year employment by the USTA, including 13 years as executive director of Middle States and seven years at the national office, has been complemented with volunteerism at the national, sectional and local levels. Matt Kuhar of Smithfield and Madison Clarke of Phoenix, Ariz., won the singles titles at the first-ever New Balance High School Tennis Championship, which was presented by the USTA and held in Boston in July. Kuhar and Clarke will each receive a wildcard spot in an International Tennis Federation junior event held prior to the 2014 US Open Junior Championships. North Carolina's Jamie Loeb and UCLA's Marcos Giron were honored as the 2014 ITA National College Players of the Year in July as part of the Rolex Hall of Fame Enshrinement Weekend at the International Tennis Hall of Fame in Newport, RI. The ITA College Player of the Year Awards are given to the male and female singles players who have had the most outstanding year in Division I college tennis. Lotto Sport USA, distributor for Lotto Tennis and Soccer in the U.S., announced that Gary Machholz will be taking on an expanded role within the company. Machholz, who joined the company in May 2013 as a Territory Manager for the Rocky Mountain Region and VIP ambassador, will now manage the company’s sponsored and VIP players. Tony Trabert, a two-time U.S. National Championships singles winner and longtime voice of the US Open on CBS Sports, is the 2014 inductee into the US Open Court of Champions, a US Open and USTA Billie Jean King National Tennis Center attraction honoring the greatest singles champions in the history of the U.S. Championships/US Open. Trabert will be for players who do not require the added durability of the 16L gauge MonoGut ZX string. Both are of 100% Zyex monofilament construction, to provide dynamic stiffness and gut-like playability, says the company. The lack of polyester increases elongation and decreases stiffness for comfortable soft power. Nova Sports Celebrates 30 Years Nova Sports USA Inc. of Milford, Mass., manufacturer of Novacrylic brand surfac- 10 TennisIndustry September/October 2014 inducted during an on-court ceremony in Arthur Ashe Stadium prior to the Men’s Singles Final on Sept. 8. Lynn Tilton, alumna of the Yale University Class of 1981, will receive the highest honor bestowed by the Intercollegiate Tennis Association when she is presented with the 2014 ITA Achievement Award on Sept. 5, at the ITHF Board of Directors Meeting in New York. The ceremony will be hosted by the International Tennis Hall of Fame. Tilton, through her company, Patriarch Partners, works to end joblessness in America by saving companies in danger of liquidation. With revenues in excess of $8 billion and employing more than 120,000 people, Tilton's platform is the largest woman-owned business in the country. Longtime friends Billie Jean King and Sir Elton John will host Mylan World TeamTennis Smash Hits to benefit the Elton John AIDS Foundation on Dec. 7 at the Royal Albert Hall. It will be the first time the tennis charity event will ing systems for tennis, basketball, track and inline hockey, is celebrating its 30th anniversary this year. The company was founded in 1984 by former Truflex Recreational Coatings President Ben Righter and his wife Ruth, with the goal of producing the highest quality acrylic surface. Starting in a Holliston, Mass., manufacturing facility with five full-time employees, the company has expanded to a network of dealers in all 50 states and 40 countries around the world. Still family-owned, Nova Sports now operates a state-of-the-art facility with advanced manufacturing, production and research capabilities. “By not making any sacrifices in material quality and be held in London. Former world No. 1s John McEnroe and Kim Clijsters, former British No. 1 Tim Henman and last year’s Wimbledon runner-up Sabine Lisicki will headline the lineup for the one-night event, staged during the final session of the Statoil Masters Tennis tournament. Deborah Slaner Larkin, former executive director of the USTA Foundation from 2010 to 2013, has been named the new CEO of the Women’s Sports Foundation. Larkin has over 30 years of executive experience in corporate, government and non-profit leadership. Florida teenagers Tommy Paul and Katerina Stewart each won singles titles recently at the USTA Boys’ and Girls’ 18s National Clay Court Championships, to earn wild card entries into the 2014 US Open Junior Championships. Head racquetball player Rocky Carson won the Men’s Singles Division at the World Outdoor Racquetball Championships in July in California, his 10th WOR title. searching out experienced dealers with only the highest standards, we’ve found a long-term recipe for success,” says current President Rob Righter. Through Nova Sports’ system of “certified” Novacrylic installers, the company’s coatings can be found at facilities from neighborhood parks and clubs to NCAA, ATP, WTA and ITF tournament sites. For more information, contact 800-USA-NOVA or info@novasports.com. New BowDry Removes Water from Courts The BowDry is a new water removing machine designed for outdoor or indoor playing surfaces, walkways, pool decks, etc., includ- www.tennisindustrymag.com IndustryNews Letters Likes Advocacy Message Great “Our Serve” column about advocacy in the July issue. I agree 100 percent with you. Keep beating the drum. Bruce A. Hunt Executive Director Southern California Tennis Association I want to say “thank you” for your article on advocacy in the July issue. It was definitely a breath of fresh air to know you see the need for the initiative. The USTA Texas Advocacy Committee has some of our most experienced and strongest volunteers. I was given this responsibility in January and have enjoyed it ever since. Todd Carlson Assistant Director– Community Development USTA Texas Section Service to the Industry As an avid reader of Tennis Industry (and a sometimes contributor), I’d like to mention how well this magazine serves the tennis business. The addition of the USPTA content in every issue, along with the vast array of subjects covered, are helping all of us to become better educated tennis advocates. Congrats for doing such a great job, and I hope this format allows the magazine to continue to grow and provide great service to the industry. Denny Schackter Tennis Priorities Company Palatine, Ill. Adidas Clarifies Ruling: No U.S. 3rd-Party Sales We would like to clarify an item that ran in the August issue’s “Industry News” section. The legal ruling in Germany about Adidas opening up sales to online channels only applies to sales in Europe, not in the U.S. or other parts of the world. “In the U.S., we have not changed our policy and we will not allow third-party sales of our product, as we want to be sure that our product is being sold via our quality retail dealer networks,” a U.S. Adidas official told us. —The Editors CLASSIFIEDS Prince 3000 Stringer for sale that is in excellent condition. Asking $2200 plus shipping. Rex Lawler 812-235-3701, rex@lawlersports.com Get the perfect shot of the perfect shot. Photographing Tennis: A Guide for Photographers, Parents, Coaches & Fans Visit www.PhotographingTennis.com today for free tips and more. Available at Amazon.com and other booksellers. Retailers, please contact Ingram Book Group. ISBN: 978-0-9835038-1-1 800-937-8000 • ingramcontent.com www.tennisindustrymag.com September/October 2014 TennisIndustry 11 IndustryNews Short Sets The U.S. Davis Cup team will host Slovakia Sept. 12-14 in the Chicago suburb of Hoffman Estates, Ill., for a World Group Playoff that will determine which country is eligible to compete in World Group competition for the 2015 Davis Cup. The loser will be relegated to Zone Group competition for 2015. For tickets, visit usta.com/daviscup or call 888-484-USTA. The total purse for the 2014 US Open increased by $4 million, to a record $38.3 million—an 11.7 percent increase over the 2013 US Open. Both the men’s and women’s singles champions will each earn $3 million, the largest payout in US Open history. Each round of the singles competition will see double-digit percentage increases over last year’s record payouts, and first-round singles losers will receive nearly $36,000. Both the men’s and women’s doubles champions will earn $520,000, the highest in US Open history. The Bryan Bros. Foundation raised more than $100,000 for junior tennis at the annual V-Grid Tennis Fest presented by Alexander Cadillac and Esurance in July. The all-time winningest doubles team in history was joined by former World No. 1 Victoria Azarenka and other friends in presenting $16,000 checks to the Ventura County Junior Tennis Association, Santa Barbara Tennis Patrons, Boys and Girls Club of Camarillo and the Oaks Christian High School tennis program. The Foundation will distribute the remaining funds raised to other deserving groups throughout the year. The USTA recently announced the refurbishment of the stadium court at the Dwight Davis Memorial Tennis Center in St. Louis, as a part of the USTA’s Fed Cup Legacy program. The legacy program is designed to leave a lasting mark in the communities which host Fed Cup ties in the U.S. The city hosted the April tie against France. The main stadium court at Dwight Davis, which seats 1,700, recently was resurfaced as a US Open “blue” hard court with blended lines for youth tennis play. The $15,000 project is jointly funded by the USTA, the Missouri Valley section, and monies generated from Fed Cup in April. The national afterschool youth sports franchise company TGA Premier Youth Tennis has established its first franchise territory in Oregon. Jeremiah Paladino, a former banking executive, has acquired the rights in southern Oregon, including Medford and Eugene. ing tennis courts. Neither electric nor gas-powered, BowDry is pushed by the operator, with four large wheels aiding in maneuverability and ease of motion, says the manufacturer. The thick foam roller absorbs water, which is then pressed off into a 16-gallon holding tank at the rear of the machine. Cost is $995 delivered (it arrives fully assembled except for the handle that attaches with two thumbwheels). Visit seagousa.com or contact 800-780-9889 or sales@seagousa.com. Ashaway Sponsors Junior National R-ball Team Ashaway will sponsor the 2014-15 U.S. Junior National Racquetball Team sanctioned by USA Racquetball. Team members were announced on June 28th at the Awards Dinner for the 2014 Junior Olympic Championships in Denver. The Championship is racquetball's premier junior event in which players from across the U.S. compete in more than 50 divisions. Finalists in the 18 and Under, 16 and Under, and 14 and Under singles divisions, 12 TennisIndustry September/October 2014 www.tennisindustrymag.com IndustryNews ‘Green’ Solutions Can Save You Money • The Tennis Legacy Fund is a non-profit committed to increasing the awareness of sustainability within the tennis industry and community. To help tennis providers operate a more profitable and sustainable business, TI magazine will run occasional tips by the Tennis Legacy Fund in partnership with Greenlight Solutions and a sustainability initiative by students at Arizona State University Saving Copy Paper: Ever wonder how much paper you use on an annual basis? Don’t let the thinness of a single sheet deceive you—printer paper is a major contributor to landfills and is an overlooked expenditure for businesses. Did you know that paper costs about 3 cents per page? Saving paper can easily be implemented by adopting a “double-sided” policy: print double-sided on each sheet of paper. Remember to set computer defaults to print double-sided and to print only the pages you need. You’ll be surprised how big of a difference you can make. —Vid Micevic Norwalk Grassroots Tennis; Marion Rye, Minneapolis, InnerCity Tennis • 13-14: Daud Gantt-Bey, Washington, D.C., Leadership Council for Healthy Communities; Ana-Lei Kalawae, Charleston, S.C., Lowcountry Youth Tennis Association • 15-16: Roby White, Capital Heights, Md., Prince George’s Tennis and Education Foundation; Lea Bergman, Laramie, Wyo., University of Wyoming NJTL • 17-18: Andreas Nolan, New York, Harlem Junior Tennis and Education Program; Jasmine Rivers, Eight Mile, Ala., New Lyons Park Tennis Association. ESPN Personality Teams with USTA The USTA is teaming with Mike Greenberg, host of ESPN’s Mike & Mike, and his wife, Stacy, in an effort to get kids active through tennis during National Childhood Obesity Awareness Month in Sep- and champions in the respective doubles divisions earn one-year appointments to the U.S. Junior National Team. “As part of the program, Ashaway has provided each Junior Team Member with a complimentary reel of string to start off the year, and will provide an additional reel during the middle of the season,” said Ashaway Vice President Steve Crandall. Boys on the Junior National Team received Ashaway's new PowerKill Pro, girls received the new PowerKill 17, and Esprit team members received Ashaway's SuperKill XL. 10 Win Ashe Essay Contest The USTA Foundation, the USTA’s national charitable organization, announced 10 winners of the 16th annual NJTL Arthur Ashe Essay Contest. The winners, selected out of close to 2,600 entries, each received a trip to New York City for Arthur Ashe Kids’ Day. To enter, youngsters were asked to write a short essay about Arthur Ashe and his great accomplishments. The 2014 winners are: * Age 10 and Under: Srinath Mahankali, Bayside Hills, N.Y., N.Y. Junior Tennis and Learning; Makda Dawit, Oakland, Youth Tennis Advantage • 11-12: Torianh Blakes, Norwalk, Conn., www.tennisindustrymag.com September/October 2014 TennisIndustry 13 IndustryNews tember. The couple is featured in a pair of public service announcements (PSA) that encourages facilities to host, and families to attend, USTA Free Tennis Play Events or USTA Play Days. These events are part of the USTA’s ongoing efforts to bring new young players into the game, and September is a key period to register for fall programming at tennis facilities across the country. More than a 1,000 free events are held during the month to bring awareness of the sport to local communities while continuing the USTA’s commitment to ensuring a healthier future generation. “Stacy and I are strong advocates for a healthy lifestyle and are happy to help the USTA with its efforts to get kids active,” said Greenberg, a longtime tennis player who competed with Hall of Famer Chris Evert for a mixed-doubles wild card into the US Open as part of the US Open National Playoffs in 2011. “Tennis is something we all enjoy together as a family.” To find or host a Tennis Play Event, visit YouthTennis.com. Evert, Tail Team Up for Apparel T ennis star Chris Evert and Tail Activewear have collaborated on a new line of women's tennis and active clothing. Inspired by Evert, Tail says the line is graceful, classy and sporty, yet suitable for fierce competition. The new line is called "Chrissie by Tail," or "Chrissie," and will be distributed exclusively by Tail Activewear. Spring 2015 collections will be available in November. “Tail was extremely diligent in researching fabrics and innovating design and always open to collaborating on every detail, which enabled us to achieve a sporty, fashion-forward look as well as athletic performance,” Evert says. Visit TailActivewear.com. NCAA Champs Compete at NTC NCAA singles champions Marcos Giron of UCLA and Danielle Collins of the University of Virginia lead the entries of U.S. college players who will compete in the inaugural American Collegiate Invitational Sept. 4-6, during the second week of this year’s US Open, at the USTA Billie Jean King National Tennis Center in Flushing, N.Y. At stake are possible 2015 US Open main draw wild cards. Eight men’s and eight women’s college Cardio Tennis Adds Training T raining sessions for Cardio Tennis and TRX Cardio Tennis continue to be added to the 2014 schedule, and the program continues to expand outside of the U.S., as training sessions are now scheduled for China on Oct. 10 and Beirut, Lebanon, on Oct. 25. The following U.S. sessions have been scheduled, but check CardioTennis.com as the list is updated regularly. (CT means Cardio Tennis Training Course; TRX CT is the TRX CT course.) Atlanta—Nov. 14 (CT) Fayetteville, N.C.—Oct. 26 (CT) Gilford, N.H.—Sept. 27 (CT) McLean, Va.—Sept. 13 (CT) Naples, Fla.—Sept. 26 (CT) New York, N.Y.—Aug. 27 (CT) New York, N.Y.—Nov. 9 (TRX) Palm Beach, Fla.—Sept. 13 (CT) Pasadena, Texas—Nov. 1 (CT) Portland, Ore.—Sept. 14 (TRX) Rome, Ga.—Sept.13 (CT) Seattle—Aug. 30 (CT) & 31 (TRX) Tucson, Ariz.—Oct. 14 (CT) & 14 (TRX)• players will compete the singles event. If the men’s champion is ranked No. 250 or better and the women’s champion No. 150 or better, they’ll compete in the singles main draw at next year’s US Open. Otherwise, they’ll compete in Qualifying. The champions will also get wild cards into two USTA Pro Circuit events, while each runner-up will get one wild card. ZOGOtennis Joins TIA As SaaS Partner To help tennis providers manage and grow their businesses, the TIA is partnering with technology development companies that offer “software as a service” (SaaS). The newest partnership is with ZOGOtennis, an online social network for tennis that gives players the ability to arrange games, find new partners, and build their tennis network. “We want to bring tennis players together,” says Eliot Jenkins, co-founder of ZOGOtennis, adding that making ZOGOtennis both free and mobile is key to the company’s mission to connect tennis players. Currently, ZOGOtennis is active in all major cities in the U.S. and has more than 600 clubs on its database. “Our goal is to add even more clubs and public courts so that everyone can use ZOGOtennis, no matter where they play,” Jenkins says. USRSA Announces New MRTs/CSs MRT William Foreman - Oxford, MS Vincent Mallari - Houston, TX Michael Yoshi Vorachak - Houston, TX Ivan Chong Zheng Ting - Singapore CS Matt McGee - Los Gatos, CA Trevor Merrill - Boulder, CO 14 TennisIndustry September/October 2014 www.tennisindustrymag.com Retailing 133 Hiring Smart When 4 out of every 5 new employees turns out to be a bad hire, it’s time to tighten up your hiring procedures. By Jay Townley I s it good or bad to hire employees who hop from job to job? This question can cost you time and money … or it could represent an opportunity for your store. Job-hoppers can range from applicants who can’t hold a steady job to those who make great employees but will bolt when a better offer comes along. The trick for your retail business is to quickly weed out the good from the bad—and hang on to the best. Even “job-hoppers” can become great long-term employees if the fit is right. Research shows that, for one reason or another, 80 percent of new hires by small businesses turn out to be bad hires. Establishing “hiring smart” policies and procedures is all about reversing this. Where Do You Start? First, keep up-to-date job descriptions for all of your store’s positions, including qualifications you feel are important. Next make sure you have a job application form. If you don’t have one, ask the businesses around you or your Chamber of Commerce if they have sample forms. Also, search online and visit your local office supply store to see if they have “stock” application forms. When you have an opening, have every candidate fill out an application. You, of course, will read each one. Then, have a manager or trusted advisor read through them and suggest those they think have the most potential. You also should consider online screening assessments of job candidates, which are readily available today for a reasonable cost. Such as- www.tennisindustrymag.com sessments can help you determine if an applicant is reliable and trustworthy. Here is where many small businesses make a mistake: Hiring on “gut-feel” without having the applicant take an online assessment, or without asking for references from former employers, or without conducting at least two interviews. For every applicant that has a good, interesting, promising application, and who has a good to great online screening assessment, conduct a preliminary interview with you and at least one other person. If the applicant gets through the first interview, ask for at least three references (and make sure you call the references). Then set up a second interview, again with you and at least one other person whose opinion you trust. Replacement Cost If all this sounds like a lot of work, well, it is. But compare the costs here with what it could cost you and your business if your “gut” leads you to make another bad hire. In addition to chasing away customers, bad hires can create customer-service problems and cause other, good employees to bolt because they’ll think your business is poorly run. Research shows that it costs the typical small business anywhere from $3,500 to $5,000 to replace an $8 an hour employee! There’s another 80/20 rule at work here. Retail data also shows that the typical small retail business that doesn’t hire smart and train and educate its staff ends up with 20 percent of the sales floor associates making 80 percent or more of the sales. It doesn’t take long for that 20 percent—who are the best hires the store has made—to become discouraged at having to carry the rest of the store associates, and jumping to the next job they can find. In addition to hiring smart, your tennis retail business can hang on to great full- or part-time staff, including former job-hoppers, by providing consistent training and education to improve sales efficiency and effectiveness. You can reverse this 80/20 rule so the majority of your sales associates are consistently improving their close rates and increasing the size of their sales tickets.• This is part of a series of retail tips presented by the Tennis Industry Association and written by the Gluskin Townley Group (www.gluskintownleygroup.com). September/October 2014 TennisIndustry 15 Give Your Business a Boost with ‘Try Tennis for Free’ There’s still time to get involved with “Try Tennis for Free,” which runs throughout September. With Try Tennis for Free, run through the website PlayTennis.com, new and returning players of all ages and skill levels have a chance to get into the game for free during the month. The inaugural Try Tennis for Free campaign took place in May and tennis providers reported that each participating facility saw on average 30 new and returning players hit their courts. There were more than 25,000 unique visitors to PlayTennis.com in May looking to get into the game. The campaign has the support of all segments of the industry, including the PTR and USPTA. By visiting PlayTennis.com, consumers can find facilities and teaching pros in their areas offering Try Tennis for Free events. The free sessions can vary depending on the location, as each facility or certified tennis professional has the option to choose the best introductory session or programs they feel will encourage new and returning players to step onto the court. Free offers can include tennis lessons, clinics, Cardio Tennis, USTA Free Tennis Play Events (in celebration of Nickelodeon’s Worldwide Day of Play in September), and more. Tennis providers can easily sign up at PlayTennis.com to participate in Try Tennis for Free. Customizable marketing and promotional materials are available for free download to promote the campaign locally. Take a Friend to Court Go to PlayTennis.com to get started! Tennis Is a Top 10 Growth Sport Tennis is the only traditional participation sport to be ranked in the Top 10 in terms of participation growth, out of nearly 120 sports and activities surveyed in the Physical Activity Council (PAC) 2014 Participation Report. In the U.S., tennis grew by 658,000 players, or 4%, in the last year, to bring total tennis participation to 17.68 million players. Most of the nine sports and activities that ranked ahead of tennis on the Top 10 list are fitness-based: walking for fitness, swimming for fitness, running/ jogging, bicycling on a non-paved surface, aerobics (high-impact), backpacking overnight, bicycling on a paved surface, yoga, and trail running. Tennis, the only “traditional” sport on that list, also fits nicely into the fitness arena. “More and more people continue to realize the great workout they can get on the tennis court, while still having a lot of fun,” says TIA Executive Director Jolyn de Boer. “In fact, the growth this industry has seen in Cardio Tennis over the last nine years speaks to the desire for more people to use tennis as a way to improve their health and fitness.” Cardio Tennis, which was created in 2005, now has 1.5 million participants. Also adding to tennis’s overall growth in participation is an increase in the number of youngsters playing tennis over the last few years, spearheaded by the USTA’s Youth Tennis initiative targeting kids ages 10 and under. According to PAC research, in 2013, more than 2 million players between the ages of 6 and 12 took to the courts, an increase of 4.8% over 2012. 16 TennisIndustry September/October 2014 Host a Free Tennis Play Event Connect with kids and their parents by hosting a USTA Free Tennis Play Event or Play Day in the month of September. Free Tennis Play Events will be held across the country in celebration of Nickelodeon’s Worldwide Day of Play, and the events can be for any and all ages and skill levels. To register to host an event, and to have your event featured on the website, visit YouthTennis.com/Host or call 800-990-8772. Join the TIA . . . Increase Your Profits . . . Grow the Game . . . www.TennisIndustry.org Thank you, Exhibitors and Attendees! For more about The Tennis Show—and for a limited-time access to the show’s Virtual Event Bag special offers and coupons from dozens of exhibitors—go to TennisShow.com. 2014 Tennis Show Exhibitors Acelon Tennis Strings Adidas Aer-Flo Antigua ASICS America Babolat USA California Sports Surfaces Century Sports Club Automation Coach Youth Tennis / USTA Coaches Education Dartfish USA Diadora Dunlop Sports Group Fast-Dry Courts / 10-S Tennis Supply Ferris State University Fromuth Tennis Gamma Racquet Sports Har-Tru HEAD Penn Racquet Sports Hoparazzi Inphorm Intercollegiate Tennis Association (ITA) Junior Tennis Kinesio Holding Company Lux-Craft Metaltek/Playmate Ball Machines Methodist University PTM MyTennisLessons National Family Championships NetKnacks Oncourt Offcourt, Ltd. Paloma-Financial Southwest Securities Perfect PickUp/TennTube PlaySight Play Your Court Prestwick Limited Putterman Athletics Prince Global Sports Professional Tennis Registry SportsTutor StringAdvantage Tennis Channel Tennis Machine Sales & Service TennisSource.Net ThinkLite TGA Premier Youth Tennis USPTA Player USTA College Tennis Volkl & Lotto Welch Tennis Wilson Sporting Goods Company YTEX Zepp Labs 2014 Tennis Show Virtual Event Bag Exhibitors: Fifth Set Tennis Tech San Soleil Score at Hand Thanks USA Sweet Spotter Billie Jean King’s Eye Coach Visaline Tennis Trainer Unick Events ZOGOtennis TennisDirector.com TI Hall of Fame: Jim Baugh Is 2014 Inductee Former TIA President Jim Baugh was inducted into the Tennis Industry Hall of Fame during the TIA Tennis Forum Aug. 24 in New York City, joining Howard Head and Dennis Van der Meer (2008), Alan Schwartz (2009), Billie Jean King (2010), Nick Bollettieri (2011) and Howard Gill Jr., Walter Montenegro and Sheldon Westervelt (2013). A plaque honoring Baugh (right) is on display at a dedicated industry section at the International Tennis Hall of Fame in Newport, R.I. March S Save the Dates! JOIN YOUR INDUSTRY, MARCH 17-20, 2015, IN INDIAN WELLS, CALIFORNIA TIA TENNIS SUMMIT AND THE 2ND ANNUAL TENNIS OWNERS & MANAGERS CONFERENCE M 1 2 8 15 22 29 T 3 9 30 17 24 31 T 4 10 16 23 W 18 25 F 5 11 26 S 6 12 19 2015 13 20 27 7 14 21 28 STAY TUNED FOR MORE DETAILS. Join the TIA . . . Increase Your Profits . . . Grow the Game . . . www.TennisIndustry.org September/October 2014 TennisIndustry 17 International Tennis Hall of Fame Five Who Moved This Sport Forward “This year’s Hall of Fame class honors two of the greatest champions of our sport and three individuals who have dedicated their lives and careers to building tennis. “Jane Brown Grimes has selflessly dedicated her life to the growth of tennis around the world, having held executive roles leading three major organizations—the Women's Tennis Association, the USTA, and the International Tennis Hall of Fame & Museum. She has also actively served on several committees for the ITF. “Jane served as both Executive Director and President and CEO of the ITHOF, during which time she helped to grow the organization significantly. ... In 1986, Jane was appointed Managing Director of the Women's Professional Tennis Council, now known as the WTA. ... In 2007 and 2008, Jane served as Chairman of the Board and President of the USTA. ... A global leader in tennis, Jane is currently pursuing a Masters Degree in International Relations at Cambridge, where her thesis is about the role tennis can play in global relations. “John Barrett of England has been elected for his many contributions to the sport. … For nearly 40 years, John worked for Slazenger, where he served in a variety of capacities, ranging from working with tournaments and players to designing racquets. ... 18 TennisIndustry September/October 2014 “John’s most notable work in tennis has come in the form of writing and reporting. From 1963 to 2007, he was the tennis correspondent for the Financial Times in London; between 1969 and 2001, he was editor of World of Tennis, the sport’s definiNew to the International Tennis Hall of Fame are (from left) Nick tive yearbook. He Bollettieri, Jane Brown Grimes, Lindsay Davenport, John Barrett and has published Chantal Vandierendonck. numerous books to come out of her home country of the on tennis. John was the indisputable Netherlands. Chantal was crowned the “Voice of Wimbledon,” announcing for first ITF World Champion in 1991, a title the BBC from 1971 to 2006. she also clinched in 1996 and 1997. She “Legendary tennis coach Nick Bollettieri has coached 10 world No. 1 play- won the women's singles gold medal ers including Andre Agassi, Jim Courier, at the 1988 Seoul Games ... then went on to win four more medals at the 1992 Monica Seles, and Boris Becker. He has and 1996 Games. In addition, Chantal also worked with the Williams sisters, won seven singles titles at the US Open Maria Sharapova, Tommy Haas and Wheelchair Tennis Championships. She many more. At 82-years-old, Nick is still active on the tennis courts for more was the world No. 1 player for a total of 136 weeks in singles. than 10 hours a day, six days a week. “Lindsay Davenport, a longtime “In 1978, he forever changed the tenresident of Laguna Beach, Calif., held the nis coaching industry when he founded world No. 1 ranking for 98 weeks, and she the Nick Bollettieri Tennis Academy, finished the year at No. 1 four times. She the first full-time tennis boarding was also the No. 1-ranked doubles player, school that integrated intense athletic and is one of just six players to have held training with academic curriculum. In both top spots simultaneously. Lindsay addition, Nick has always been active … won the 1998 US Open, 1999 Wimblein efforts to engage children with tendon, and 2000 Australian Open, as well nis to show them that discipline and as three major doubles titles. … In all, she hard work can provide opportunities won an impressive 55 singles titles and through the sport. 38 doubles titles. “It is a pleasure to welcome the first “Lindsay won the Olympic Gold Medal female wheelchair tennis player to the at the 1996 Games in Atlanta, and she Hall of Fame, Chantal Vandierenwas also a dedicated Fed Cup player. She donck. A talented national player as a junior, Chantal got involved with wheel- compiled an extraordinary record of 33-3 in Fed Cup competition for the U.S. chair tennis as a teenager, following a and was a member of three championcar accident. She [inspired] a long list ship teams.” • of successful wheelchair tennis players C O U RT E S Y O F I T H O F O n July 12, the International Tennis Hall of Fame in Newport, R.I., inducted five people: Jane Brown Grimes, John Barrett, Nick Bollettieri, Chantal Vandierendonck and Lindsay Davenport. Before the on-court ceremony, ITHOF Chairman Christopher Clouser introduced the inductees to media and other guests. Here are excerpts of his succinct descriptions of the Class of 2014’s accomplishments: www.tennisindustrymag.com September/October 2014 TennisIndustry 21 Pioneers in Tennis History Lessons Mark Stenning turns over the reins at the Hall of Fame. By Mike Szostak M ark Stenning recalls his first day of work at the International Tennis Hall of Fame, just a few blocks from the opulent “summer cottages” of Newport’s Gilded Age. “I had no idea what I was getting myself into. I had a brand new tie and a blue blazer. Both were about 16 hours old,” he says with a chuckle. Colonel Bob Day, executive director at the time, told Stenning his job was to promote tennis. Stenning said he knew little about tennis and nothing about promoting it. “Sure you do,” Day responded, handing his new aide a roll of tape and 50 tournament posters. “Now, go promote.” That was May 1980, two months be- 20 TennisIndustry September/October 2014 fore the fifth Hall of Fame Tennis Championships at the Newport Casino. Stenning found homes for those 50 posters and, as he puts it, “morphed into an executive; I was allowed to sell advertisements in the magazine.” More than three decades later, the last 14 years as CEO, Stenning’s career at the Hall of Fame is ending. The 2014 Hall of Fame Tennis Championships in July was his last as tournament director and Sept. 5 will be his last day as CEO. Todd Martin, a former touring pro ranked as high as No. 4 in the world, succeeds him in both positions. Stenning’s departure marks the end www.tennisindustrymag.com of an era at the Newport Casino, site of the first U.S. National Lawn Tennis Championships in 1881 and major tournament tennis every year since. When Stenning started at the HOF, it was little more than a collection of memorabilia displayed in glass cases salvaged from shuttered retail stores, the HOF induction ceremony a filler between Saturday semifinals, and the tournament a showcase for grasscourt players. He leaves an institution that is respected worldwide, an enshrinement ceremony that is laced with pageantry and televised live, and a tournament that has outlasted more prominent pro tennis events in New England. Stenning, 58, has done it all during his 35-year career. He's done everything from picking up players and celebrities at the airport, to negotiating contracts to attract top players, to managing multi-year, multi-milliondollar sponsorships that have kept the tournament afloat. He's represented the smaller events in the Americas on the ATP World Tour Tournament Council and served on the USTA’s Davis Cup, Fed Cup and Olympic committees and USTA Nominating Committee. He oversaw improve- www.tennisindustrymag.com ments to the 7-acre Newport Casino complex, and he has been a key figure in the current $15.7-million capital campaign that will result in a new indoor tennis facility, three additional outdoor courts that will be covered by a bubble in winter, and a Memorial Boulevard façade that will mimic the shingle style on Bellevue Avenue. He launched a racquet donation program that has helped introduce tennis to hundreds of kids. As a tennis leader, he’s also been a perfect fit for the Tennis Industry Association board of directors. “Mark has a broad understanding of the many facets of our industry— recreational to professional players, tournaments to equipment suppliers,” says TIA Executive Director Jolyn de Boer. “We’re grateful for his support in recognizing the value of the industry and helping to elevate the recently created award for the Tennis Industry Hall of Fame with a permanent dedicated section within the International Tennis Hall of Fame museum. His integrity, insight, and solid character have helped in guiding this industry for many years.” “The thing that impressed me about him from the day I met him is his willingness to do anything asked of him,” says 2014 Hall of Fame inductee Jane Brown Grimes, a former USTA president and former executive director of the HOF until leaving to run the Women’s Tennis Association in 2000. “In the early days we were thinly staffed, and he did everything. He is the ultimate step-up guy. ” The great irony of Stenning’s longevity in tennis is that he never played the game. “I think that worked to my benefit,” he says. “I was more concerned about the business of the sport, sponsorship, hospitality, creature comforts for fans and sponsors.” After a well-earned rest, Stenning will serve as a consultant to the HOF, focusing much of his attention on the capital projects currently under way. • Mike Szostak was a sportswriter for The Providence Journal from 1977 until retiring in 2013. He covered 36 Hall of Fame Tennis Championships. “Pioneers in Tennis,” an occasional column in Tennis Industry, draws attention to trailblazers in the sport. Have someone to suggest? E-mail TI@racquettech.com. September/October 2014 TennisIndustry 21 Tennis Research State of the Industry The latest research from the TIA holds clues to how you may want to conduct business. By Ryan Melton E ach year, the Tennis Industry Association conducts more than 70 research surveys and studies to provide the industry with market intelligence to make the most informed business decisions possible. The key document of the TIA’s research is its annual “State of the Industry” report—a narrative of the industry for the previous year that highlights much of the TIA's research and can provide insights into what's happening in all segments of the tennis business. Here’s an outline of some of the data contained in the 2014 edition of the State of the Industry, and what it can mean for your business. Key Stat #1: The Tennis Economy in 2013 Was Flat at $5.55 billion Last year the tennis industry saw very little movement in its total “value” to the overall U.S. economy, indicating a flat year for the industry as a whole. Being “flat” isn’t necessarily bad in today’s economy, since many industries are seeing declines. But in many segments, to get ahead, you need to take a bigger slice of the pie. What this means for your business... You need to generate a competitive advantage, so, depending 24 TennisIndustry September/October 2014 on your market segment, think product innovation, programming innovation, customer service, etc. And make sure you market that advantage in a way that draws a response. Focus on what makes your business, products, or services unique and relay this message to consumers. For instance, you may be a facility with certified tennis pros who have received national accolades. Put this in your marketing messages. These advantages can help you grow your business. Key Stat #2: Tennis Participation Grew 4%, and Millions More Are Interested in Tennis The growth in participation over 2012 is a positive sign that initiatives to grow the sport—such as Youth Tennis, Cardio Tennis, PlayTennis.com, and more—are taking hold. In addition, research indicates a pool of over 15 million consumers who haven't played tennis, but are interested in the sport! What this means for your business... The great news is that tennis participation is growing—tennis is a top-10 sport in total participant growth in 2013. The not-so-great news is that it is often a challenge to get new and current players to spend money. That said, a growth in participation has direct implications on all facets of the industry. Facilities can see more play and increased revenue, retailers may see more foot traffic www.tennisindustrymag.com Tennis Research and sales, manufacturers may sell more product, and teaching pros may be giving more lessons. The most important factor to consider with this growth is retention! In whatever way your business can, it should focus some of its efforts on retaining this new business. For facilities, research shows 65% of beginners who start in a structured program continue with tennis. Focus on developing these beginner programs. For retailers, find innovative ways to create repeat customers, maybe by offering a free can of balls with their first purchase, or a discounted price on their first restring job with your business, or a “frequent restringing” program. For tennis pros, participate in trade-based initiatives such as Try Tennis Free, Free Play Days, and more that bring these new players to your door and give you an opportunity to convert them to lifelong customers. The latent demand of 15 million players is “low-hanging fruit.” Take advantage of the opportunity to grab these consumers with the various industry-supported grassroots efforts. Key Stat #3: Frequent Players Grew 5%, But They Are Aging Frequent players (those playing at least 21 times year) are the “core” of this industry. They play the most tennis and spend the most money, more than 70% of annual consumer dollars spent on tennis. The great news is the total number of frequent players grew 5% in 2013! But, frequent players aren't spending as much as they used to. Consumer discretionary dollars are down and consumer confidence continues to fluctuate. Another concern: Frequent players are aging. Nearly 44% of all frequent players are now over age 45. What this means for your business... Frequent play is up, which normally spells more revenue generation in all channels. But in 2013, consumers just didn't seem willing to let go of their cash. For tennis providers (including facilities, pros and retailers), loyalty programs or frequent guest/customer programs may help loosen the wallets of frequent players, grow your player base, and increase your business. If you run a memberdriven club, consider a points program where every dollar spent earns points toward items in the pro shop, discounted court fees, or food and beverage. Retailers can do the same with restringing programs and low cost product. The aging frequent player base should be a concern. Tennis providers should not only be on board with programs to boost youth play, but also should think about how Gen Y and Millennials interact with one another and businesses. These generational cohorts have grown up in a society of social and “on demand,” with shorter attention spans. They expect immediate responses. For tennis facilities, that may mean 26 TennisIndustry September/October 2014 taking your court booking online, and marketing via social and digital channels. For retailers it means merchandising for this generation and having a web/mobile presence. The more visual appeal you can create in your retail environment, the more likely you'll make a sale to the “younger crowd.” Key Stat #4: Time & Partner Availability Drive Tennis Play Habits We live in a world where time is limited. When asked why they played more or less tennis in 2013, the recurring themes among tennis players were "time" and "having someone to play with." What this means for your business... For facilities there are several implications. One is programming—consider programming that can be done quickly (within an hour, such as Cardio Tennis) and scheduled at times that may be on the way to or from your members/consumers normal daily routines (i.e. in the morning before or in the afternoon after work). Secondly, think about how you package your court time. Have you considered any other time increments, which may not only help reduce individual fees but increase volume and available time on the court sheet? For facilities and retailers, become a go-to source of matchmaking for your customers. You see a variety of people on a daily basis and you not only get to know their playing style, but also their personalities. Consider recommending suitable playing partners. Down the road, they may both thank you with more play and more purchases. For tennis pros, think about how you sell your clinics and lessons. Maybe it's time the hour-long lesson is cut into multiple 30-minute sessions, or maybe even 20-minute "tuneups." Consider other innovative ways to address the time and partner availability issues. Key Stat #5: Youth Tennis Participation Was Up 5% Five percent more kids aged 6 to 12 took to the courts in 2013, a sign that the industry's collaborative efforts to grow this segment are taking hold. What this means for your business... If you've been reluctant to get on board with the Youth Tennis initiative, let the research evidence speak for itself. Not only is participation up, but the sale of red, orange, and green balls are up 375% since 2008, and more than 10,000 shorter courts have been built or lined in the past five years. For facilities, it may be time to consider adding 36- and 60-foot courts or lines, if you haven't done so already. From a staffing perspective, more tennis providers are adding roles specifically for Youth Tennis coordinators. Retailers can become experts in the Youth Tennis category from both a products and program knowledge perspec- www.tennisindustrymag.com Tennis Research tive, recommending the appropriate equipment to parents and their kids and helping to establish a rapport with your customers that could lead to long-term business. Retailers and facilities can work together on cooperative marketing campaigns to get more kids on the courts, such as a discount on product and/or lessons for a kid’s first trip to the courts or a retail store. For court contractors, more youth players mean more opportunity for court lining and short-court construction. Key Stat #6: Pro/Specialty Racquet Sales Were Down 5.6% The competitive landscape of tennis retail is continuously evolving. It's a simple fact that more consumers are buying online, "showrooming" is still a concern, and specialty retail is becoming more challenging. What this means for your business... In today’s marketplace, a tennis business with no online presence has little chance of being competitive. Make sure you have an online presence with a website, and you're active on social media, too. You need to engage with today's consumers. While your business may not conduct "commerce" online, having a presence where consumers can find out information about your store, the products you carry and the services you offer is a necessity. Another key factor is equipping yourself with product knowledge. Learn as much as you can about the products you’re selling so consumers see you as the "go-to" source. Yes, they may be able to find it online, but often there's nothing like human interaction when purchasing these types of products. And while it may be tough to do in some cases, try to price-match or offer some type of consumer incentives. Key Stat #7: It Was ‘Status Quo’ for Teaching Pros in 2013 In 2013, teaching pros rated the "current state" of the teaching pro industry just above average, which is very similar to the responses received since the survey was first conducted in 2010. Sentiment for 2014 is fairly evenly split with half of all teaching pros expecting increased business and the other half expecting business to stay the same as 2013. What this means for your business... Surveys of pros’ current outlook on the industry and their future business tends to indicate there isn't a ton of new excitement in how teaching pros feel. Finding ways to keep yourself or your staff pros motivated will play an important part in your business. When was the last time you looked at your pros’ compensation packages? Has your facility been successful in the past several years? Are you rewarding the staff or finding ways to highlight good performance? 28 TennisIndustry September/October 2014 Key Stat #8: League Play Was Flat, Tournament Play Was Down With consumers’ discretionary time limited, it is no surprise to see a somewhat waning interest in the typically structured league play and adult tournaments. On the other hand, World TeamTennis league participation was up nearly 9% as consumers continue to gravitate to more "group"-focused activities that take place in fun environments. What this means for your business... Expect to see more "independent" leagues and groups on the courts, as they typically allow for more flexible match scheduling and rules as compared to traditional league formats. Being a part of a team seems to be helping drive growth in World TeamTennis rec leagues. Create communities around your facility and programming where consumers feel like they are part of something greater! Key Stat #9: Viewership of Tennis on TV Declined in 2013 Tennis viewership was down 22% in 2013, definitely a concerning trend. But, keep in mind the way content is being consumed by today's consumers. Live streaming continues to grow and more and more A copy of the full TIA State of households are dropthe Industry is available to ping cable altogether and Industry Members of the asreplacing it with other alternatives such as Netflix, sociation and above. To learn more about membership and Hulu Plus, and more. to join, visit TennisIndustry. Despite the decline in TV viewership, interest in org/membership. For questions about TIA research, email the nation's major chamresearch@tennisindustry.org. pionship continues to remain high with more than 700,000 fans attending last year’s US Open. Consumption of US Open content digitally was up 53% in 2013 compared to 2012. What this means for your business... For certain parts of the industry, these stats could mean a fundamental shift in how you reach consumers, but only time will tell. For the pro tours it can mean a redevelopment in how they deliver content and how they engage the tennis consumer. For retailers and facilities, it may be beneficial to capitalize on the excitement of the US Open by running your own concurrent promotions. • Ryan Melton is the Research & Operations Manager for the TIA, working closely with the association's multinational research partner to enhance and deliver key industry metrics to the tennis industry. www.tennisindustrymag.com Fall Introductions The Sum of Its Parts Dunlop’s new iDapt racquets can provide players—and retailers—with unique opportunities. B By Peter Francesconi and Bob Patterson y now, you’ve probably heard about the new Dunlop iDapt racquets. You may not have had a chance to see this product yet, but you may have heard some of the descriptive words being used, such as “revolutionary,” “innovative,” “exciting,” “unique,” “impressive.” And there is the often heard, “game-changing.” These aren’t just coming from Dunlop’s marketing and p.r. people—this is what retailers had to say at a Dunlop launch event held in early August in New Orleans. The company gathered about 60 top dealers and 30 others, including Dunlop staff and media, at the event. The group first playtested whited-out models. Then shortly after that, Kai Nitsche, V.P. and general manager of Dunlop Sports Group Americas, unveiled what it was the group had hit with—to a completely surprised crowd. As Nitsche continued to describe the product, the audience’s surprise turned into nothing short of amazement, and even gratitude for the support for the pro/specialty retail business. Putting It Together Basically, iDapt is a racquet that comes in three pieces: the head, the handle, and a rubber piece in between called a “Shock Sleeve.” There are four different head options (98 square inches, two 100s—one with a more open string pattern—and a 105), three different Shock Sleeves (Soft for cushioning and forgiveness, Medium for a blend of response and comfort, and Firm for maximum response and feedback), and, all told, 12 different handle options (six grip sizes, each in 27- and 27.5-inch lengths). All the pieces are interchangeable, and, with the different cosmetics available, Dunlop says a total of 432 different rac- 30 TennisIndustry September/October 2014 quets can be made up of the parts. Once a customer picks the components he or she wants, it takes a certified Dunlop iDapt retailer just 60 seconds to assemble the frame. During the playtest in New Orleans, none of the dealers had a clue the frames they were using had just been put together a few hours earlier. They said the racquets felt solid during their hitting sessions. Because the string and tension were consistent among each of the different head sizes, the differences they noticed in feel and performance were due to the different Shock Sleeves in the frames. How does this work for consumers? They’ll pick the components that suit their style of play, along with the cosmetics they want, then pay for the completed frame, which the certified retailer will assemble right there, using a special, custommade tool that only authorized retailers will have. It takes less than a minute. And the suggested retail price is $199. Years in the Making Nitsche approached his superiors in the U.K. seven years ago with this concept, which was green-lighted four years ago, and since then, the company has managed to not only keep this secret, but to constantly tinker with, change, and playtest dozens of iterations. “Whether it’s mobile phones, skis, golf clubs, or any number of products on the market today, consumers have come to expect the ability to have direct input into what they use,” Nitsche says. “Dunlop is a brand with a tremendous history of innovation. With iDapt, we’re giving players of all levels access to individualized technology that has historically been available to an elite few.” Simplicity is the key with iDapt. The main connection, where the throat meets the handle, with the rubber Shock www.tennisindustrymag.com Sleeve in between, is held firmly by an aircraft-grade aluminum bolt, which also has a dab of a specially formulated locking compound to help form a solid connection. Authorized Dunlop dealers will receive a custom tool, actually a long torque wrench, to assemble and, if a customer wants to swap components, disassemble the frame. (The adhesive on the bolt does not hinder disassembly.) Dunlop says its testing shows that the area where the handle joins the head is stronger in iDapt than in conventionally built racquets. Dunlop even changed and simplified its naming convention for its frames, to make it easily understandable based on head sizes: iDapt Force 98, iDapt Force 100, iDapt Force 100S (open string pattern for more spin) and iDapt Force 105. The Shock Sleeve, too, isn’t couched in marketing terms or magic; it’s just a form-fitting piece of rubber in different thicknesses that changes the feel and response of the frame. To build an iDapt racquet, dealers simply use an awl to remove a small plug in the butt cap, insert the desired Shock Sleeve on the end of the desired racquet head, insert the bolt into the bottom of the handle, then tighten with the special torque wrench until it clicks into place. Put the grip band and handle plug in place, and the racquet can go right out on court. Player and Retailer Benefits For consumers, it’s all about choice. Players choose the right size head for them, and the look they want (each of the four different heads come in three cosmetics, from somewhat conservative to a bit more wild). Then they choose the Shock Sleeve to determine the feel and shock absorption they want. Then they pick the handle, either 27 inches or 27.5 inches, in grip sizes 0 (4 inches) to 5 (4-5/8 inches). www.tennisindustrymag.com Frames can even be “handed down” to family or friends who can just spend $30 for a different grip or a few bucks for a new Shock Sleeve to change the feel and performance for the new owner. For retailers, there could be major ramifications and benefits. First, the amount of inventory and the number of different models to stock can be vastly reduced with iDapt. There’s no need to stock dozens of demo frames since they can be created on the spot for customers, then tinkered with instantly to give players an even closer match to their style of play, increasing the chances for a sale. Wall space is reduced, because Dunlop has developed a 5-foot by 7-foot wall display that can show all the components to make up all 432 racquet combinations. Shipping is in smaller packages, and stockroom space is reduced. Importantly for pro and specialty retailers, the custom tool needed to put together and change the frame will not be available to consumers, so players need to come to your store if they want a quick adjustment. That’s even a potential advantage over online retailing—while the frames will be available online, chances are players won’t want to wait days for it to return to them if they want to make changes; they’ll stop in to a local retailer for a 60-second fix. Another feature of the iDapt frames are the Aero Boost Grommets, which are wider holes that are “spring-loaded.” Dunlop says that will increase the sweetspot, power and touch. The frames also use “parallel drilling” for the grommet holes, which the company says also enlarges the sweetspot, allowing the strings to move more freely for more snapback and more spin. Players can take the customization even further if they use “Blast Zone” strips. Each racquet has five Blast Zones delineated on the frame, where players can place Blast Zone strips made of non-toxic silicone (rather than tradi- September/October 2014 TennisIndustry 31 Fall Introductions tional lead tape) to enhance power, sweetspot and/or stability. The strips weigh 3 grams, but are scored so they can be cut to 1- or 2-gram lengths. “This will renew the interest of the consumer,” says retailer Horacio Tamborini, owner/director of Flint Canyon Tennis Club in La Canada, Calif. “It seems to be a very solid product and a good concept.” A Retail ‘Game-Changer’? While only time will tell if retailers and players go for this new type of racquet customization and choice, all of these traits—and not least the pricing—had retailers at the New Orleans launch transfixed. “When I was told that Dunlop had a ‘game-changer,’ well, that’s wrong,” says Jim Augis, owner of Racquets Etc. in Westfield, N.J. “This is an industry-changer. In all my years in The retail this business, I’ve never seen a group of wall display retailers that is so fired up. What makes (above) holds racquets sell is the simplicity of the all the pieces. story. Everyone was so mesmerized by Nitsche’s the whole concept and simplicity of it.” vision came to “There’s so little risk—it’s a small fruition after dollar investment and such a versatile seven years. product,” says Rachel Heise, general manager of Game Set Match, with four stores in the Denver area. “I think everyone’s been waiting for something like this. I’m so excited to have one of the vendors finally care about specialty retailing, instead of the big boxes.” Dunlop says the iDapt line, which started shipping to retailers in midAugust, won’t be available everywhere. “We’re selecting dealers that have a good understanding of racquets,” says Hunter Hines, Dunlop’s director of marketing and product development. “We’re particularly targeting dealers that have USRSA Certified Stringers and Master Racquet Technicians on staff. The iDapt line requires people that understand racquets and can help the consumer choose the best fit for them. There are a lot of choices and we feel that having qualified dealers is essential in getting the right combination for players.” Hines says that with its pricing, the iDapt line will “reduce 32 TennisIndustry September/October 2014 financial exposure for retailers by over 70 percent, while still being able to offer more options and truly unique specialty service to customers.” Marketing Support Right now, the iDapt frames will only be available in the U.S. Dunlop is supporting the launch with the in-store wall display, court and store banners, customized in-store hanging graphics, and more. The Dunlop sales team will develop specific tennis events for each iDapt certified retailer, to be held from August to December either in-store or on-court. Equipment for teaching pros will go through the retailers, not to the pros directly. In fact, Hines says teaching pros will not have the special torque wrench required to assemble or modify the frames. The iDapt specific website, dunlopidapt.com, will feature an interactive “build-it” module for players to create their own frames. They can then email the specs to others, including a dealer who can build it for them. The website will have a dealer locator zip code search feature. “I love the way they thought this through,” says Kin Roseborough, a tennis professional and stringer in Charleston, S.C., and at Daniel Island/ Family Circle Cup. “The whole concept of the colors and styles and individuality is great. It’s like a consumer going to Starbucks and ordering exactly what they want. And there’s no way you’ll know the difference when hitting with it. I think we’ll have a lot of interest in this.” “The origin of this really came from dealers,” Hines says. “For years we have heard dealers that were overwhelmed with so many different models. Even knowing that players have different needs and wants, dealing with so many different frames is an inventory nightmare. “iDapt technology gives players hundreds of choices to have a frame to best fit the way they play. It’s all about giving players the ability to truly choose what best fits them.” • www.tennisindustrymag.com Fall Introductions New and Improved W The latest in racquets, strings and shoes will have something for every player. By Bob Patterson hile not as busy as the spring usually is, there are still a lot of new products being introduced for the fall and holiday seasons. Here is a brief look at what you will be seeing in the coming months. Adidas The iconic Barricade takes another step forward with the Barricade 8+. The seamless upper improves durability while retaining the flexibility and breathability of its predecessor. Also new is the Adidas by Stella McCartney Barricade for women. The foot-conforming upper provides lightweight comfort and support with winning style. Babolat The French company has designated 2015 as “The Year of the Pure Drive.” The model has been among the top-selling racquets for more than a decade and is still going strong. The Pure Drive lineup will get a head start on the New Year with all new technology and graphics, and will come in several variations, including the Pure Drive Team, Pure Drive Lite, Pure Drive Tour and Pure Drive 107. Additions will also include an oversize model, Pure Drive 110, that is reported to play like a smaller frame with tons of control, along with the Pure Drive power, according to the company. The new line is scheduled to ship to dealers in November in time for the holiday season. Babolat will also introduce an all-new redesigned footwear line that is lighter and designed for an “out of the box” superior fit. The Propulse BPM introduces the Babolat Pure Motion System, which focuses on three key aspects of the shoe’s construction: the forefoot, the lateral support section and the exclusive Michelin outsole. 34 TennisIndustry September/October 2014 www.tennisindustrymag.com Fall Introductions A new line of bags is also coming with designs to compliment each family of racquets in the Babolat lineup. Of course, the oldest company in tennis also has a new string, the M7 that is billed as a durable multifilament that maintains a good level of comfort and power. It is available in 16 and 17 gauges. Ektelon Ektelon launches a new line of racquetball racquets with reinforced with TeXtreme, an advanced carbon-fiber fabric designed to be thinner and more durable than traditional woven fibers. The new 400 series of frames combines TeXtreme with EXO3 and ESP technology along with the powerful DPR string pattern to produce the most powerful racquets in the line. Models include EXO3 Toron 150 ESP, EXO3 Toron 160, Toron PRO 170 ESP, Toron PRO 180 ESP and EXO3 Re-Ignite 180. Head Head continues to expand the Graphene line with introduction of three new racquets: Graphene Extreme MP, Graphene Pro and Graphene Lite. The newest addition to the Head string line is Lynx, a durable polyester available in 16, 17, and 18 gauges and two colors—anthracite and neon yellow. In footwear, Head introduces the Revolt Pro, designed for the serious tennis player. Head transferred some of the stability and comfort technologies used in its world-class ski boots in the new shoe. Men’s will ship to dealers in November and the women’s version will debut in early 2015. In squash, the Graphene Xenon 135, 140 and 145 are the latest additions to the line up. Five new racquetball racquets are also being introduced: Radical Pro, Radical Edge, Radical 160, Radical 170 and Radical 180 all feature a 106 head size along with Head’s Patented Power Channels. Lotto Lotto introduces the Raptor Ultra IV shoe, loaded with technology. The men’s version is available in two sole patterns: The “Speed” is designed for hard courts and the Clay is designed for—you guessed it—clay. The women’s model is only available in the Clay version. Prince Prince rolls out two new tennis frames for fall, the Tour Pro 100 ESP and the Warrior Pro 100T ESP. There are two new frames for squash: Pro Beast 750 and Pro Shark 650. Volkl Volkl introduces a 20th anniversary edition of the V1 Classic with four different paint schemes featuring flags from the U.S., Japan, Germany and Spain. A racquet that has remained on the market for 20 years is definitely something to celebrate, but Volkl doesn’t stop there. New racquets being introduced are the Super G2, 36 TennisIndustry September/October 2014 www.tennisindustrymag.com Fall Introductions Super G5, Super G10, and the Super G10 26 for juniors. There is also a new string, the VStar, which is a smooth co-polymer designed to give more snap back. Wilson You have probably seen the “tease” ads of the coming of the “Betterer” racquet. Wilson finally unveiled the new racquet of Roger Federer, Pro Staff RF 97 Autograph. The new racquet is the first autograph model in more than 40 years for Wilson and will be the centerpiece for the new and evolved Pro Staff line. The new line will be available October 1. Reflecting on the changing dynamics and increased speed of today’s game, Wilson is expanding its successful footwear line with additional styles, enhanced performance features, and modern designs. The latest introductions are the Rush Pro and the Women’s Rush NGX. Tennis isn’t all that is new for fall. Wilson is introducing a new racquetball technology with the debut of the Whip 170 racquet. The breakthrough technology dramatically expands the sweetspot and maximizes string movement to create explosive power, according to the company. Yonex Yonex is following up the successful summer launch of the VCore Tour G racquets used by Stan Warinka with a new line of VCore Si frames with several new technologies to enhance stability and spin. The racquets are being tested by top pros Juan Monaco and Angelique Kerber. The VCore Si 100G and 98G will launch at the US Open with other models to follow soon. • 38 TennisIndustry September/October 2014 www.tennisindustrymag.com Court Construction & Maintenance Tennis Lighting: The Life and Slow Death of Metal Halide By Jonathan Bailin, Ph.D., USPTA Tennis Coaching & Sport Science F or over 50 years, most tennis courts around the world have been lighted with Metal Halide (MH) fixtures, yet few who use them understand their unique qualities. They may seem to last endlessly, but that’s far from the truth. More importantly, the long reign of MH may be coming to an end in favor of new, more efficient, “green” technology. First, though, a little background. Metal Halide technology is a member of a family of High Intensity Discharge (HID) lighting systems, which includes street and shopping center lighting. In HID lighting, electricity heats a metal for several minutes until it vaporizes inside a bulb to give off light, and plenty of heat, which is energy lost. In this case over 6,000 degrees Fahrenheit, which is a lot of lost energy! MH bulbs are housed inside a fixture, or “can,” which has reflectors that focus the light from the back and sides of the bulb downward and outward. Most current MH light is not direct light; it is reflected from the back and sides of the bulb. This makes a difference in its actual and perceived intensity compared to the direct LED lighting you see in office and home lamps. For a shopping center or highway, the HID metal to be heated is sodium, which comes in two types, Low Pressure Sodium (LPS) or High Pressure Sodium (HPS). Each gives off a “champagne” or yellowish color. LPS and HPS are great for black and white security cameras but not very pleasant for the human eye as it washes out color. This makes people a bit uncomfortable and they do not want to loiter too long in this light. On the other hand, LPS/HPS is very cheap and long-lasting, so it is great for parking lots, alleys, and highways. For sports, the metal of choice inside the bulb is mercury. Older players might remember the name “mercury vapor.” Since mercury gave off a bluish light, trace amounts of other metals (or halides) were added to help stimulate our eye’s sense of color, so Metal Halide was born. MH is also much better for television, so prime-time sports went “cha-ching”! Jonathan Bailin, Ph.D., USPTA, received his doctorate in Biomechanics/Exercise Physiology while coaching for the women’s tennis team at the University of Southern California. In 1995, he founded and moderated the first panel of physicians and specialists on the web to address the epidemic of Repetitive Strain Injuries, such as Carpal Tunnel Syndrome. A nationally noted author, speaker, and consultant on sports medicine and ergonomics topics for over 20 years, he coaches in Marina Del Rey, Calif., and can be reached at TennisDr.com or ErgonomicsDr.com. www.tennisindustrymag.com September/October 2014 TennisIndustry 39 Court Construction & Maintenance Downside of Metal Halide But, there are some negatives to MH. First, experts tell us MH bulbs lose 5 to 10 percent of their illumination per year. This is according to Ricc Bieber of Bieber Lighting Consultants and Greg Moreland of Moreland Lighting LLC. Most lamps we know are either fully on performing near maximum, off, or burned out. But MH is different in that it degrades quickly then levels off for years. Also, most lamps familiar to the public do not require warm up. That 6,000 degrees takes a while! Why do the experts say 5 to 10 percent degradation? Because a hot MH bulb attracts dust and particulates, like the warm computer at your desk, and some environments have more particulates in the air than others. Either way, it’s a significant drop in performance. I recently conducted an experiment with Bieber Lighting and Moreland Lighting and confirmed this and more. We compared the illumination of old 1,000-watt MH bulbs behind dirty lenses, clean lenses, and new 1,000-watt MH bulbs, all with two types of light meters. Our results showed that just cleaning the lenses can result in up to 24% more light, and replacing the old bulbs created up to another 40% more light to the court. Plus, it’s smart to do both at once. My vendor charges $105 for the trip, $95 per lamp (for six or more per court), which includes labor. At that time, all capacitors should be checked and changed if needed and noisy transformers replaced. For an eightlight court, I would plan to budget $900 to clean the lenses and replace the bulbs from my vendor. MH performance drops then flat-lines at A technician cleans a cloudy lens, what lighting experts call leaving a clean lens and bulb. “mean lumens,” which is around 40 percent of new bulb capacity. This is despite the fact that it often still ignites and might “appear” to work for many years after that. Here are our MH lighting tips: 1) Clean lenses and properly operating MH bulbs should be uncomfortable to look at directly. 2) Bulbs and lenses can be cleaned, but never the reflectors. 3) Budget for MH bulb replacement and lens cleaning at the same time, between three to five years max. to make some assumptions, but this analysis will give you a point of comparison between an MH court and its most likely successor, LED technology. Let’s assume a typical tennis court with eight 1,000-watt MH fixtures, or 8,000 total watts. That’s like eight hair dryers going full blast. A busy outdoor facility might run them an average of four hours a night (an indoor club obviously much more) and 180 nights a year (some climates more, some less). In my city, a kilowatt-hour of electricity costs about 15 cents, times eight fixtures, or $1.20 per hour to light one court. Multiply by four hours and you get $4.80 for the night, times 180 nights a year is $864 in electricity costs to light one court. For seven years, then, electricity cost is $6,048. As mentioned earlier, plan on $900 per court for MH maintenance. (Individual bulbs may burn out sooner, but this is a reasonable average vendor cost to maintain appropriate light levels.) Over a seven-year period, you should replace all eight bulbs twice near the beginning and end of this period, or $1,800. So we have $1,800 in maintenance plus $6,048 of electricity over seven years, for a total operating cost of $7,848 per court. What Can We Expect Next? Instead of a bulb that loses enormous amounts of energy to heat and sends light in all directions, the likely successor to MH is based on a light-emitting diode, or LED. You know them from the screens in your TV, phone, and computer. So, why hasn’t LED technology jumped into sports as quickly? Even the major lighting companies have struggled trying to push enough electricity into the light emitter for sports. But unlike the heat in your computer, the heat for a sports light must be dissipated passively, without a fan. It’s been a tricky problem but there are also obvious and huge incentives to get it right. Direct light is much more efficient; over 50 percent of MH light is reflected and tends to spill where it is not wanted. LED light can be easily directed to where it’s needed most. Because this single light source is only 4 inches wide, the chances of significant glare are extremely low compared to the 24-inch tube and reflectors used in MH. In the new LED sports lamps, the light emitter is encased behind 3 inches of shatterproof, solid glass without an air gap. The manufacturer calls it “explosion proof.” Since there is no air in the LEDs, there is no air pollution, dust, or condensation to block its light over time, like in MH. The clear glass lens and the spokes of LED fixtures passively draw heat away. LED technology lends itself to an open architecture of customized mounting design choices. This customization also favors American, medium-sized companies that are able to Life After Metal Halide MH has served us well for a long time, but it may be time for some changes. Let’s start with the hard costs of MH. We have 40 TennisIndustry September/October 2014 www.tennisindustrymag.com Court Construction & Maintenance quickly adapt to end-user needs. These companies could use American raw materials, employees, and new factories serving a large new market. Investment, anyone? Savings With LED The best innovation, though, may be the savings. LED technology is an impressive environmental alternative to MH power consumption because there is very little wasted electricity. To give you more than 1,000 watts of equivalent light with better distribution, you would need to change each MH can and pole arm to a fixture for your court that holds one or two LED fixtures. Let’s assume two for now. (Right now, we don’t know if one or two LED fixtures will be equivalent to one MH 1,000-watt fixture. One complication is that the two light sources cannot be compared with a standard light meter.) The double lamp LED fixtures pictured on this page, for instance, use only 300 watts, so with 16 LED’s per court (2,400 watts vs. 8,000 watts), there’s 70 percent savings, or $5,494, in just electricity over seven years. That’s very “green” news, and there’s more. Because the LED emitter is encased in shatterproof glass, mounted to a heavy-gauge aluminum base, the parts/bulbs are unconditionally, 100 percent guaranteed for five years, but the expected life is 10 years for the LED chip and the housing is guaranteed for 20 years. (That’s why the manufacturer advises a conservative, budgeting choice of seven years maintenance-free.) So, we have another $1,800 saved in maintenance. Add that to the $5,494 saved in electricity, and you have a total of $7,294 in savings per court over seven years. Pretty impressive. Again, unlike an MH “can,” the LED lamp stays room temperature, saving on air-conditioning for indoor use. It won’t break or explode, won’t attract dust or condensation, is instant on/off, does not degrade in performance, can be placed on a motion sensor or a dimmer for mood lighting a party, and can even be remotely controlled from a smart phone! LED fixtures are designed so that any licensed electrician can do the retrofit job. To remove the eight old MH arms/cans and install the new LEDs on eight poles, in parts and labor, is around $15,000, so over seven years about 50 percent of those costs are returned, at current electric rates. Most general contractors will agree that‘s pretty impressive for any construction upgrade. What if only one LED fixture is needed to replace an MH can? Can solar panels run LEDs? Stay tuned for more on this impressive and innovative green technology in sports lighting. • 42 TennisIndustry September/October 2014 www.tennisindustrymag.com 40 TennisIndustry September/October 2014 www.tennisindustrymag.com Tips and Techniques Readers' Know-How in Action Unwinding a coil At the risk of being obvious, I've found one of the best ways to uncoil a set of string is to use your arm. After removing the string set from its container, slide the entire set of string over your hand and wrist and onto your forearm. Then, find the end of the string closest to your hand and start to pull, rolling your arm and hand as necessary to keep the string coming off without any kinks. Works well every time if you ensure you get the string end nearest your hand and use the rolling motion of your arm to facilitate the unwinding. Keep it simple. 5 3-packs of Head Xtremesoft Overgrip to: John Hempel, Tucson, AZ Improved string job Here is our shop's secret to completing an improved string job with nearly the same time that it takes to string using 44 TennisIndustry September/October 2014 traditional techniques. We've found these advantages: • Less tension loss (as much as 10:1) • More control • More elasticity • More first serves as winners • More ball returns on target • Builds player's confidence Mount the frame in stringing machine, attach initial clamp to first left main. With the reference tension at 48 pounds (set on constant-pull and 15 percent pre-stretch), pull the first right main string and permit it to continue pulling while threading the next four right side mains (try for a constant time of 25 seconds), then clamp the first right main. Duplicate for the other side. There will now be 10 strings in the frame, but only the 2 center mains will be tensioned. Go back to right side, pull tension and clamp the second and third mains using the same longer (25 seconds) pull time. Go back to the left side, pull tension and clamp the second and third mains using the same longer (25 seconds) pull time. Go back to right side, pull tension and clamp the fourth and fifth mains using the same longer (25 seconds) pull time. Go back to the left side, pull tension and clamp the fourth and fifth mains using the same longer (25 seconds) pull time. Now there will be 10 tensioned strings in the frame. Install the sixth main on each side using the same longer (25 seconds) pull time on each. Then turn off "pre-stretch" and install the rest of the mains strings (with no pre-stretch) and tie off the mains. Start installing the crosses with no pre-stretch. Tension the first cross at 30 pounds, and add 3 pounds to each cross until the sixth cross (second cross at 33, third cross at 36, fourth cross at 39, fifth cross at 42, www.tennisindustrymag.com and sixth cross at 45). Before installing the seventh cross, turn the pre-stretch on to 15 percent. Tension the seventh cross at 45 pounds with pre-stretch at 15 percent and permit it to continue pulling while threading the next two crosses. Continue installing crosses at 45 pounds with 15 percent pre-stretch and 25-second pull times until there are six more crosses to be done. Then, turn off the pre-stretch and install the last six mains using the same tensions used to start the crosses (sixth-to-last cross at 45, fifth-to-last cross at 42, fourth-to-last cross at 39, third-tolast at 36, second-to-last at 33, and last cross at 30). Tie off the last cross and the job is finished! The tensions I've suggested are designed for a player who has been stringing their racquets at 60 pounds with no pre-stretch on a constant-pull machine. The tensions can be adjusted up or down for players who are used to higher or lower tensions. I encourage everyone to get two similar racquets. String one using www.tennisindustrymag.com traditional techniques and the other using my technique, and make your own decision. 5 sets of Wilson K-Gut Pro 17 to: Dr. Carl Love, Albany, OR Keep the dampener in your strings I’ve found a great way to keep vibration dampeners in place in your racquet, even with the open string patterns of today's frames: Tie a rubber band underneath it. 5 3-packs of Tourna Grip Original to: Dan Weant, Cary, NC Offset starter clamp pad I like to pad my starting clamp. Most stringers cut the pad so the gap is right at the center of the scrap of leather. I’ve found that it works better to make an offset cut. My “offset” leather pad has the advantage when using it between two strings with narrow gap. 5 sets of Luxilon Savage White 127 to: Sam Chan, Victoria, Australia —Greg Raven • Tips and Techniques submitted since 1992 by USRSA members and appearing in this column have all been gathered into a searchable database on www.racquettech.com, the official member only website of the USRSA. Submit tips to: Greg Raven, USRSA, PO Box 3392, Duluth, GA 30096 or email greg @racquettech.com. September/October 2014 TennisIndustry 45 String Playtest By Greg Raven Tecnifibre offers qualified retailers an Ecobox of 20 pieces of 40-foot sets, in the same color and gauges as individually packaged sets. For more information or to order, contact Tecnifibre at 888-TFTennis (888-838-3664), or visit tecnifibre.com. Be sure to read the conclusion for more information about getting a free set to try for yourself. In the Lab Tecnifibre HDX Tour 17 Tecnifibre HDX Tour is a multifilament string constructed of thousands of fibers in multiple separate bundles held together by an exclusive Tecnifibre polyurethane-infusing process. The combination of the unique fibers involved and the polyurethane process creates a string with that expected Tecnifibre feel, improved longevity, enhanced spin potential and increased absorption of impact shock. Each bundle consists of sub-bundles of three different fibers: 34 percent Elastyl fibers for elasticity and power, 33 percent polyester fibers for firmer feel, and 33 percent Thermostabyl fibers for spin and snap-back. The outer surface has a light coating of SPL lubricant, for anti-abrasion and durability. According to Tecnifibre, the development of HDX Tour came out of the reality that lighter racquets (that is, those under 300 grams/10.5 ounces) transmit more impact shock to the player, and generate less power, making them less suitable for polyester strings. After three years of R&D, Tecnifibre claims HDX Tour gives all types of players the sensation of using polyester strings, with the power and comfort of the multifilaments for which Tecnifibre has become famous. Tecnifibre says that HDX Tour is also 15 percent more durable than its next most durable multifilament string. Tecnifibre designed this string for competitive players who want controlled power and spin in a durable string, but who cannot use stiff poly strings due to physical limitations or discomfort. HDX Tour is also for those who want more durability out of their current multifilament string without sacrificing comfort and playability. HDX Tour is available in 16 (1.30 mm) and 17 (1.24 mm) in natural. It is priced from $20.95 for sets of 40 feet. Instead of reels, 46 TennisIndustry September/October 2014 We tested the 17-gauge HDX Tour. The coil measured 40 feet. The diameter measured 1.23 mm prior to stringing, and 1.21 mm after stringing. We recorded a stringbed stiffness of 81 RDC units immediately after stringing at 60 pounds in a Wilson Pro Staff 6.1 95 (16 x 18 pattern) on a constant-pull machine. After 24 hours (no playing), stringbed stiffness measured 73 RDC units, representing a 10 percent tension loss. Our control string, Prince Synthetic Gut Original Gold 16, measured 78 RDC units immediately after stringing and 71 RDC units after 24 hours, representing a 9 percent tension loss. In lab testing, Prince Synthetic Gut Original Playtester Ratings Ease of Stringing (compared to other strings) much easier somewhat easier about as easy not quite as easy not nearly as easy 10 12 14 2 0 Overall Playability (compared to the string played most often) much better somewhat better about as playable not quite as playable not nearly as playable 2 11 14 10 1 Overall Durability (compared to other strings of similar gauge) much better somewhat better about as durable not quite as durable not nearly as durable 2 9 18 7 2 Rating Averages From 1 to 5 (best) Playability (3rd overall) Durability Power (11th overall) Control Comfort (3rd overal) Touch/Feel (5th overall) Spin Potential Holding Tension Resistance to Movement 4.0 3.3 3.7 3.8 4.1 3.9 3.4 3.6 3.6 www.tennisindustrymag.com Playtester Comments has a stiffness of 217 and a tension loss of 11.67 pounds, while Tecnifibre HDX Tour 17 has a stiffness of 142 and a tension loss of 11.73 pounds. (HDX Tour 16 has a stiffness of 148 and tension loss of 10.56.) HDX Tour 17 added 13.7 grams to the weight of our unstrung frame. The string was tested for five weeks by 38 USRSA playtesters, with NTRP ratings from 3.5 to 6.0. These are blind tests, with playtesters receiving unmarked strings in unmarked packages. Average number of hours playtested was 27.4. Tecnifibre HDX Tour has that familiar “grippy” feel of a polyurethane string, which sometimes contributes to creaking noises coming from the loop of string outside of the frame when pulling tension. It is soft enough that you may have a problem with severely blocked holes, but it has little coil memory, and is generally very easy to install. We had no problems pulling HDX Tour through tiny grommets, weaving crosses, tying knots, or straightening. The SPL coating is so light you may not notice it. No playtester broke the sample during stringing, one reported problems with coil memory, one reported problems tying knots, one reported friction burn, and one reported other problems. On the Court Tecnifibre HDX Tour ranked highly with our playtest team. It garnered third place in Comfort (first place is a natural gut string), third place in Playability (first place is a natural gut string), fifth place in Touch/Feel, and 11th place in Power, out of the 180 strings we’ve playtested to date for publication. It also earned excellent rankings in both Control and Tension Retention, and well-above-average rankings in Resistance to Movement and Spin Potential. Overall, Tecnifibre HDX Tour is the sixth-best string on the list, making it the highest-ranked synthetic multifilament to date. Six playtesters reported premature fraying or peeling, two reported buzzing, and 10 reported notching. Eight playtesters broke the string during the playtest period, two at five hours, and one each at 8, 16.5, 18, 26, 49, and 72 hours. www.tennisindustrymag.com “Great feel. Shots feel crisp and vibrationfree. String played exceptionally well from start to finish.” —4.0 male baseliner with heavy spin using Dunlop 200G strung at 65 pounds CP (Prince Synthetic Gut 16) "I really enjoyed playing with this string. I thought it provided good power, control, and feel. I would rate the string’s overall playability high.” —4.0 female all-court player using Prince Warrior 100L ESP strung at 58 Conclusion pounds CP (Tecnifibre 17) “Nice, soft feeling, comfortable stringbed. Plenty of power with no noticeable string movement.” —3.5 male all-court player using Head YouTek Four Star strung at 54 pounds CP (Head PPS 18) “Great feel and comfort string. Would recommend to other players. Good playing string that allows you to feel in control of your shots.” —5.0 male all-court player using Head Graphene Instinct MP strung at 62 pounds LO (Head Sonic Pro 16) “I was surprised at the Tecnifibre’s polyurethane strings always seem special, and HDX Tour continues the tradition. With seemingly the best features of both polyester and high-quality nylon strings, it is almost a one-piece hybrid that you will love to install. elasticity that this string produced when serving and trying to hit hard ground strokes. It was especially pleasing on the first serve.” —3.5 male all court player using Wilson strung at 50 pounds CP (Wilson Sensation 17) “Felt like a soft string to hit with. Lots of control.” —5.0 male all-court player using Head Prestige strung at 55 pounds CP (Prince Synthetic Gut 15) (Strings normally used by testers are indicated in parentheses. For the rest of the tester comments, visit www.tennisindustrymag.com.) Tecnifibre is making 300 free sets of HDX Tour available for USRSA members to try for themselves. So if you think Tecnifibre HDX Tour might be for you, fill out the coupon and send it in right away. —Greg Raven FREE PLAYTEST STRING PROGRAM Tecnifibre will send a free set of HDX Tour to the first 300 USRSA members who cut out (or copy) this coupon and send it to: USRSA, Attn: Tecnifibre String Offer PO Box 3392, Duluth, GA 30096 or fax to 760-536-1171, or email the info below to stringsample@racquettech.com Offer expires 15 September 2014 • Offer only available to USRSA members in the US. Name: ______________________________________________________________ USRSA Member number: ________________________________________________ Phone: _____________________________________________________________ Email: ______________________________________________________________ If you print your email clearly, we will notify you when your sample will be sent. September/October 2014 TennisIndustry 47 Your Serve Basic Training A Youth Tennis professional says red, orange and green balls are essential for getting kids to play, and enjoy, By Ellen Miller tennis. J ust over 5 years ago, I was coaching tennis part-time. I had just completed a Masters in Elementary Education and was ready for a classroom adventure. Before I could do that, I was offered the opportunity to stay where I was and create a junior program based on the new USTA 10 and Under Tennis initiative. The timing was perfect. I had spent two years learning about the development of young children—how they process information, what they are capable of learning at various ages. Now I could use that knowledge on the tennis court. At the time, sports like soccer and baseball, which offer kid-sized equipment, smaller playing fields and immediate competition, lured children from tennis, a sport considered difficult for youngsters to play. But 10 and Under Tennis made the sport kid-friendly and increased the fun factor; the impact has been substantial. Research shows nearly 2 million kids ages 6 to 12 played tennis in 2013, up nearly 5 percent from 2012. Not only has player participation increased, but sales of red, orange and green balls were up a healthy 17% over the previous year. Clearly, scaling the equipment to kids and using teaching methods that gets them playing quickly is making tennis more enjoyable. However, there are still pros who think low-compression balls “ruin” a child's chances of becoming great. They continue to push young children to use the yellow ball, which is not only heavy on a child's racquet, but tends to bounce higher than the child himself. The result of this “rush to the yellow ball” is radical grips and faulty stroke mechanics. As I’ve found as an educator, the key 48 TennisIndustry September/October 2014 to success is solid fundamentals. We must teach children fundamental footwork and stroke patterns so they have a firm foundation on which to build. Many children leave the sport simply because they can’t keep the ball in the court; the reason behind that may be as simple as flawed mechanics or poor movement patterns. Because of the low bounce of a red ball, children as young as 3 can hit. The ball bounces in their strike zone, allowing for a sound grip and optimal stroke mechanics. These youngsters can learn to rally! Soon, they take part in Play Days on a 36-foot court and compete with other kids. There is plenty of time to introduce the yellow ball … after we introduce the orange and green balls. 'Children want to "play tennis." The sooner we can facilitate that, the better, and red, orange and green balls make that happen.' With the orange ball on a 60-foot court, they’ll learn how to transition to the net, hit volleys and overheads and learn doubles strategies. Then, with a green ball, they’ll learn directional hitting and work on live ball consistency and point play. Points tend to last longer and involve more all-around court play when using red, orange and green balls. Think about how this will improve footwork, shot selection, cardiovascular conditioning and concentration skills. When kids get to the yellow ball, the work can then focus on strategy, mental toughness and match play. It simply doesn’t make sense to rush this developmental pathway. The most important point of all, however, has to do with the expectation of every child taking up the game. They want to “play tennis.” The sooner we can facilitate that, the better, and red, orange and green balls make that happen. Is this a big deal? You bet! Children play sports because they have fun, and rallying with a friend is fun. If you don’t understand how important that is, you need to rethink your teaching strategy—and how you will sustain your business in the future. Fortunately the USTA has partnered with the PTR, USPTA and U.S. Olympic Committee to create a pathway for educating professionals in 10 and Under Tennis. The result: Coach Youth Tennis (www.coachyouthtennis.com). This initiative provides coaches with high-quality instruction in Youth Tennis through online courses, videos and workshops. Completion of the curriculum is a prerequisite for PTR and USPTA certification. Using red, orange and green balls to get kids into the game just makes sense—for kids, for future players and for your business.• Ellen Miller is the executive director of West Winds Tennis and Fitness Center in New Market, Md. and a frequent presenter at 10 and Under events. She also works for USTA Player Development as a 10 and Under faculty coach. Miller played tennis at Rice University and is USTA High Performance-, PTR- and USPTA Elitecertified. We welcome your opinions. Please email comments to TI@racquetTECH.com. www.tennisindustrymag.com