Concise Annual Report 2011

Transcription

Concise Annual Report 2011
Road Safety Education Limited (formerly RYDA Australia Limited)
Road Safety Education Foundation (formerly RYDA Foundation)
Founding Sponsor
Founding Partner
Rotary Clubs in ACT, NSW, QLD,
SA, TAS, Vic & WA
Cover Photograph: Students listen as the instructor outlines safety procedures prior to conducting
the Stopping Distances demonstration.
200,000 RYDA ‘graduates’
with more than 40,000 in this year alone
New Name - Same Commitment to Saving Young Lives
Road Safety Education Limited is a not for profit community initiative delivering
quality evidence-based road safety education programs to young people. The
Road Safety Education Foundation has been established to help sustain the aims
of Road Safety Education Limited.
Formerly known as RYDA Australia Limited and RYDA Foundation, both organisations changed
their names in January 2012 to Road Safety Education Limited and Road Safety Education
Foundation respectively, to better reflect our mission in helping to reduce youth road trauma in
Australia.
Road Safety Education Limited, in association with our community partner, Rotary and with the
support of our sponsors, will continue to provide our core road safety education initiative, the
RYDA Program, to young people across Australia.
Our new name and logo reflects the energy and urgency we give to our mission to making our
roads a safer place for all people, especially young people. This provides a greater platform
on which to develop and implement new and targeted education programs to reduce road
trauma in our community. Our name may have changed, but not the way we do business and
our commitment and drive to continually do better.
Road Safety Education Limited
1
our Mission
To contribute to the reduction of trauma on our
roads by creating supportive environments for better
informed decision making through the delivery of
quality, evidence-based road safety education
programs.
2
Concise Annual Report 10-11
table of contents
Rebranding
1
Our Mission
2
Chairman’s Message
4
CEO/Managing Director’s Report
6
Road Trauma in Focus
12
My Life : My Choices School Program
14
Commitment to Quality - RYDA Program Review
16
Best Practice
18
Snapshot of the RYDA Program sessions
19
Continuous Improvement through Evaluation 22
Continuous Improvement through Training
24
Growing to Meet the Need
26
RYDA Venues
28
Student Participation
30
- Report of the Directors
32
- Financial Report
35
- Founding Partner
40
- Sponsors & Supporters
42
Road Safety Education Foundation
- Report of the Trustees
49
- Financial Report
50
- Founding Donor
52
The Road Safety Education Team
54
Directories
55
History
56
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Chairman’s Message
Geoffrey McIntyre, AM
I am pleased to present this 2011 Concise Annual
Report on behalf of the Board of Directors of
Road Safety Education Limited and the Trustees
of the Road Safety Education Foundation. Details
about our rebranding from ‘RYDA’ to ‘Road
Safety Education’ have been set out earlier in
this Annual Report. Whilst this rebranding will
provide the platform for further development
of our Company’s education programs our
commitment to the RYDA Program and to our
Stakeholders including our community partner,
Rotary and the RYDA year 11 education program,
remains unchanged.
We have experienced another year of steady
growth with almost 42,000 students attending
the RYDA Program in all states of Australia and
the ACT. At the date of this Report, over 200,000
students nationally have attended the Program.
You will notice from the Directors’ Report and
the financial statements that the Company
recorded a modest surplus for the year. This
result was achieved by good management and
the outstanding support of our major corporate
sponsors led by our Founding Sponsor BOC Limited,
Kmart Tyre & Auto Service and including Suncorp
Insurance, Toyota, Laing O’Rourke, NRMA and
the support of the Tasmanian Government.
With the success of the RYDA Program extending
to all states of Australia bringing with it the
pressure on our resources, it became obvious to
the Board that we needed to further develop our
management structure. From the Company’s
incorporation and since inception of our road
safety education program in 2001, Terry Birss has
been the Chairman, on a time and expenses
basis, whilst conducting his own accountancy
practice.
4
In 2010 the Board asked Terry to become Executive
Chairman, still on a part time basis but acting
more in the role of a CEO. This proved to be
very beneficial and, with our increasing growth,
demonstrated that we needed to appoint an
executive who would be capable of representing
the Company to government, business, schools
and the market overall as a CEO. Most charities
and not for profit organisations, operating as a
company limited by guarantee, have found such
a move essential from a prudential governance
point of view.
During this period the Board considered various
alternatives regarding the possibility of appointing
a permanent CEO. It became obvious that Terry
Birss, through his strategic insight, business acumen,
leadership and enthusiasm for the development
of our Company, was the best person to lead
the management team into the future. Terry was
offered and accepted the position of CEO/MD
effective from 1st July 2011 on a similar basis
to his previous position of Executive Chairman
except that he would gradually increase his time
availability as he withdrew from his accountancy
practice with the intention that the position
becomes full time consistent with the growth of
the Company and the capacity to pay a CEO/
MD.
During this same time we considered the balance
and composition of our Board. In this regard I
am pleased to advise that, following the end
of this financial year, two new directors were
appointed.
They are :• Denis Cortese FCPA, a former Deputy
Commissioner of Taxation and former Rotarian
and Past President of the Rotary Club of Sydney,
and
• Keith Barton BSc, PhD previously a chairman
and director of a number of top 50 listed public
companies.
We are grateful that they have agreed to give their
time and considerable experience to assisting in
the future of our company.
Like many similar organisations, we are constrained
to a degree in our growth by the availability
of an assured income stream and the careful
management of expenditure.
However, with the continuing support of our
current sponsors, Rotary in Australia, state
governments and the corporate sector, we are
confident we will be able to continue to provide
a first class comprehensive road safety education
program aimed at saving the lives of our children
and grandchildren.
During the course of the year the Road Safety
Education Foundation was established and
we were honoured to announce that The Hon.
Sir William Deane AC, KBE, formerly Governor
General of Australia and Justice of the High Court,
had kindly accepted the role of Patron.
We were also pleased to announce the following
appointments as Vice Patrons:• Gillian Moore AO, Principal of the Pymble
Ladies’ College from 1989 until 2007,
• Kenneth Moroney AO, APM, Commissioner of
the NSW Police Force from 2002 until 2007,
• Assoc/Professor Dr. Brian Owler, Neurosurgeon
based at Westmead Hospital and a consultant
Neurosurgeon at several Sydney Hospitals,
Associate Professor of Neurosurgery at the
University of Sydney and Member of the
Council of the NSW AMA, and
• The Hon. James Wood AO, QC, Justice of the
NSW Supreme Court including Chief Judge
at Common Law from 1984 until 2005 and
currently Chairman of the NSW Law Reform
Commission.
We look forward to the support of these
outstanding Australians.
We are most grateful to Kmart Tyre & Auto
Service who became the Founding Donor of the
Foundation with a substantial commitment. We
expect that in the years ahead income from the
investment of this initial donation and others will
strengthen our financial position in the future and
enable us to achieve our long term objective to
help save the lives of young Australians.
Finally, I would like to express the appreciation of
the Board to our management and staff for their
dedication, loyalty and enthusiasm in what has
been a challenging year in our development.
Geoffrey E. McIntyre AM
Chairman
January 2012
5
CEO/Managing Director Report
Terry Birss
Our new name and logo
An exciting development following year end but
by the date of this Annual Report saw our Company
change its name to Road Safety Education
Limited (formerly RYDA Australia Limited). The new
name and logo broadens the platform on which
to deliver new education programs designed to
reduce road trauma in our community. As set out
earlier in this Annual Report our name may have
changed but not the way we do business and our
commitment to our stakeholders.
Overview
The 2010/2011 year has produced another year
of significant progress and development for Road
Safety Education Limited. A further increase in
the number of venues saw increased student
participation nationally of 9% whilst a surplus
from operations of $34,577 was achieved (LY loss
$47,329$) on Revenues up by 32% to $2,537,178.
Our flagship education program underwent a
significant review and this was supported by the
introduction of a compulsory training program for
all facilitators. As the Chairman has reported, our
corporate governance was further strengthened
with the addition to our Board of two very
experienced directors; the Road Safety Education
Foundation was established with a significant
donation from an important new major sponsor
whilst the management team and its leadership
was also strengthened to support the growth and
development of the Company.
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Performance
Student participation: A total of 41,750 students
attended the RYDA Program (an increase of 9%
on the previous year). An additional 14 RYDA
venues were established taking the total number
of venues to 64. The Company is well positioned
in many metropolitan and regional/rural areas
extending up and down the east coast of Australia.
The RYDA Program is particularly strong in New
South Wales and Tasmania. Queensland which is
a new market for us, is developing strongly and
we have recently entered an important alliance
in Victoria which will enable the RYDA program to
be delivered to year 12 students consistent with
the higher eligibility age to gain a license in that
state. In Rotary terms, the RYDA Program can now
be found in 18 of the 22 Rotary Districts in Australia.
This spread is most significant as increasingly the
RYDA Program is available to young Australians
regardless of geographic location. Program
quality which is closely associated with a key
indicator of performance is dealt with later in this
report.
Financial
Revenues of $2,537,178 are comprised of Program
income of $1,589,556 (up 27%) and primarily
sponsorship which is accounted for through the
National Office of $947,622 which increased by
43% and reflects the strong progress made in
sponsorship arrangements secured this year. The
increases in Expenses were held to slightly less
than 15%.
“Increasingly the RYDA
Program is available
to young Australians
regardless of
geographic location”
Our Road Safety Education Program
During the year we adopted, as the most
appropriate platform for our engagement with
schools, the Health Promoting School Framework,
developed by the World Health Organisation
(1986) and widely recognised and adopted
by the school community in Australia. The HPS
principles encourage a whole-school approach
to addressing health issues, including road safety
education.
Most jurisdictions across Australia and New
Zealand have published guidelines or principles
on what constitutes “Best Practice” for youth road
safety education. The best practice principles
can be distilled into five broad themes which are
discussed later in this Annual Report and we have
used these guidelines to help produce the ‘new’
RYDA Program.
The ‘new’ RYDA Program: As foreshadowed in
my report last year, the Program has now been
bedded down across all 64 RYDA venues. This
Program marked a significant advancement in
road safety education programs for high school
students. Based on solid research and sound
teaching and learning strategies, this student
centred program provides opportunities for
students to apply and test their knowledge and
understanding in a supportive peer environment.
A key component of the Program is the
‘Remembering Genevieve’ DVD which explores
the real-life and ongoing impact of youth road
trauma on family, friends and work colleagues.
The focus is clearly on ‘tears; not fears’.
This year, with the support of the then Minister for
Juvenile Justice in NSW, the RYDA Program was
delivered to young offenders at the Frank Baxter
Juvenile Justice Centre. This was a very special
program day as it provided vital road safety
education to a group of students, some who
were in custody due to traffic related crime, in a
meaningful and practical way.
Program quality – content/delivery: We
are conscious that a well written program
relies upon experienced and highly skilled
facilitators for students to get the full benefit
of the RYDA experience. In recognising our
responsibility to provide ongoing training and
development designed to maintain and where
necessary develop acceptable standards we
have committed significant resources to the
development and implementation of a Facilitator
Training Program. With such a geographically
dispersed program we have developed a training
program accessible to all regardless of location.
The training program contains three modules
which each facilitator moves through over time.
This is discussed in more detail later in this Annual
Report.
7
continued
CEO/MD Report
Program Evaluation: We are committed to
continuous improvement and the RYDA Program
undergoes regular review and evaluation. An
important part of this process is to report on how
the Program is received by students and teachers.
Data is routinely collected from teachers and
students; this anonymous survey evaluates a
shift in knowledge, attitude and awareness from
established baseline data.
By way of illustration, we can report that students
attending the RYDA Program better understand
the consequences of speed. In a review
conducted throughout Australia in 2011, there is a
significant shift in the student’s attitude regarding
speed. When asked if it is ‘OK to travel 5kms faster
than the posted speed limit’, before the RYDA
Program, only 36% of students reported that they
strongly disagreed with this statement. Yet on
completing the RYDA Program, this number almost
doubled to 68% of students strongly disagreeing
with this statement.
The data indicated that the RYDA Program is
making a significant contribution to addressing
the contributing factors to youth road trauma. In
addition to speeding, we are seeing attitudinal
change regarding driving distractions and
behavioural changes to reduce rear end collision,
the most common form of crash. This is dissuaded
in more detail later in this Annual Report.
Putting a face to the evaluation is when you hear
stories such as that of a young woman who, for
the first time tells her boyfriend to slow down or let
her out because she feels unsafe. This is when we
see our message of empowerment in action.
8
Parental Program/Workshop: New research is
recognising the key role parents play in keeping
young drivers safe. Supported by a grant from
the Tasmanian Motor Accidents Insurance Board
and by local Rotary Clubs we launched a pilot
program to provide parents with information on
how they can support their new drivers to make
safer choices. The program covered the key
areas of facts and figures and, in particular, why
young people are so over represented in the crash
data. A key component was a robust question
and answer session with a Driving Assessor, but the
most important session was the discussion focusing
on what parents can do at home with their son or
daughter to make the road a safer place. This
great initiative will be rolled out in 2012.
Our Partners and Sponsors
Youth Road Trauma is a whole of community
problem that needs a whole of community
response. We bring together those elements to
provide a highly successful road safety education
program, made accessible through the generous
support of our sponsors.
BOC, our long term and Founding Sponsor,
has, through their help seen the RYDA Program
expand across Australia and New Zealand with
some 50,000 students attending annually across
both countries. This year our National Office was
kindly refurbished by BOC to accommodate
the expanding program. BOC staff continues
to support the Program in practical ways by
attending RYDA Programs and acting as student
guides. Whilst all our sponsors and supporters are
important to our Company, there is something
special about this partnership.
“Data indicates that
the RYDA Program is making a
significant contribution to addressing
the contributing factors to
youth road trauma”
This year we welcomed Kmart Tyre & Auto Service
as our new national Platinum Partner and also as
the Founding Donor of the (now named) Road
Safety Education Foundation. A well respected
national provider of quality and cost effective
auto services and member of Wesfarmers,
Australia’s 3rd largest company, Kmart Tyre &
Auto Service share our passion for road safety. In
the short time we have been partners, Kmart Tyre
& Auto Service have enabled most of their non
store staff to attend a RYDA Program day.
Toyota Australia, through their Community Spirit
initiative has expanded their commitment to our
Company. Toyota, perhaps the most well known
car manufacturer in Australia, is supporting us
to undertake a number of initiatives which will
include supporting our introduction into Victoria.
Toyota’s support will enable us to retain a coordinator in Victoria to meet our objectives.
Our Queensland Palladium Partner, Suncorp
Insurance maintains a very hands on relationship
with us. Suncorp employees are regularly at RYDA
Program days in Queensland. More recently,
Suncorp has been working with us to gather
momentum in Queensland schools to attend the
RYDA Program, launching a $5,000 school road
safety incentive competition.
Later in this Annual Report we describe the sad but
important story ‘Remembering Genevieve’ which
forms part of the Police Session. Producing DVD’s
of such high calibre takes considerable time and
money and it was able to be produced thanks to
the resources of Laing O’Rourke Australia, one of
the world’s largest construction companies.
NRMA Motoring Services is a supporting partner
in New South Wales. A well known organisation
committed to road safety, the NRMA is a great
presence at RYDA Programs, particularly regional
programs and makes their Free2go program
readily available for attendees at each NSW
RYDA Program.
Important Alliance
We have recently entered an important alliance
with the Fit to Drive Foundation of Victoria (F2d),
which delivers a road safety workshop to year
11 students. In Victoria, eligibility for licensure is
available one year later than is typically the case in
all other states. This means that educationally the
most beneficial time to deliver the RYDA Program
is to year 12 students, one year later than in other
states. By entering into a road safety education
partnership, along with F2d we will be delivering
an evidence-based, sequential learning program
to Victorian year 11 and year 12 students. We are
looking forward to working with our colleagues
at F2d in providing Victorian secondary students
with potentially life saving messages at this crucial
time in their lives.
Rotary - our Community and Founding Partner
It comes as no surprise to see Rotarians day in and
day out doing all they can to see that students get
access to the RYDA Program. This is particularly
obvious in regional areas. Now in 18 of the 22
Rotary districts, RYDA is clearly a program valued
by Rotarians.
Rotary, as Australia’s premier
community service organisation, is well placed to
support RYDA’s national program.
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Program quality and hence credibility is
fundamental to our Company and I touched on
this subject earlier in my report. We are also highly
attuned to meeting best practice standards for
the protection of our stakeholders and not least
of course, our community partner, Rotary.
“Youth Road Trauma is a
whole of community problem.
We bring together those
elements to provide a highly
successful road safety education
program, made accessible
through the generous support of
our sponsors”
Aware that ill-informed messages to students
can cause harm, we have made a substantial
investment in developing a program that
consistently targets best practice road safety
education standards. In conjunction with research,
we also consult with road safety authorities, state
departments of education and police so that
the Program can complement and supplement
the school curriculum and government road
safety messages. As a consequence, Rotary can
have confidence that the RYDA Program has the
hallmarks of a program that is safe for Rotary and
will not expose its highly respected brand.
I extend my thanks to all Rotary Clubs fostering
youth driver awareness and to my fellow Rotarians
for their ongoing ‘Service above Self’.
Government Relations
Our Company maintains contact with government
departments and government agencies with
a responsibility for youth road safety including
operational Police to whom we are indebted for
their strong contribution to the RYDA Program
through presentation of one of the 6 sessions at
each and every RYDA Program day.
Amongst state governments Tasmania is the stand
out. The government has a well organised and
consistent approach to the support of road safety
education in schools. The Tasmanian Government
consistently contributes approximately 40% of the
cost of the RYDA Program in that state and our
Company and the Department of Education
meet regularly and are seen as partners in
reducing youth road trauma. The results speak
for themselves with some 80% of students
participating in the RYDA Program each year. This
represents almost a doubling in numbers since the
Tasmanian Government announced its support
and entered these arrangements with us.
10 Concise Annual Report 11-12
RYDA NZ
During the year steps were taken to formalise
arrangements between the two companies. This
cross-Tasman partnership is designed to ensure
optimisation of resource use and consistency
in program outcomes through our Company
playing a more active role in supporting the RYDA
Program in New Zealand.
Outlook
The accomplishments in the year under review
and our recent rebranding are a strong platform
for the Company to continue its growth and
development. We are forecasting continuing
growth in student program attendance coupled
with maintenance of strong stakeholder
partnerships. Our plans to enter the Victorian
market are well advanced. As mentioned we will
launch our parental program and we will complete
our plans for the establishment of the best
platform for delivering a broadening road safety
educational experience for students consistent
with the Health Promoting Schools framework.
We will continue to encourage governments not
already fully engaged to become more engaged
in the community’s educational response to both
the societal and economic costs of youth road
trauma.
The Board and our team
To accommodate our growth and development,
changes were also made to the organisational
structure following my appointment as CEO/MD
as reported by the Chairman. A Brisbane Program
Venue Coordinator was appointed (Tahnia
Cook) replacing the previous state manager and
complementing the Sydney coordinator reporting
to a new position in the National Office, Program
Venue Manager, Josh Donohoe. A Melbourne
coordinator is in the process of being appointed.
We welcome these new staff members to the
team along with June Ryan who has taken over
the role of Senior Accounts Administrator.
As the Chairman has reported, the Board’s
composition has been expanded with the
addition of two very experienced senior directors,
Mr Denis Cortese and Dr Keith Barton, both of
whom I warmly welcome. My personal thanks go
to the directors for their support and in particular
to our new Chairman for his valuable counsel.
Together with the Board, our management
and staff play a crucial role in developing our
Company into the premier national road safety
educator. In recognising their superb endeavours,
I add my sincere thanks to those of the Chairman
as we work together in our common quest to help
reduce youth road trauma and save the lives of
young Australians.
Terry Birss
CEO/Managing Director
January 2012
“Aware that ill-informed messages to students can cause
harm, we have made a substantial investment
in developing a program that consistently targets
best practice”
11
the
Road Trauma in Focus
Leading Cause of Death and Injury of Youth in Australia
There has been a steady decline in the total
number of fatalities from road crashes over the
last 40 years or so. Changes in legislation such as
school speed zones, the compulsory wearing of
seatbelts and improved road design all play their
part in the reduction on road related fatalities.
More recently, changes to licensure such as
the Graduated Licensing Scheme (GLS) and
improvements to car design with greater emphasis
on safety features such as ABS brakes and airbags
are making their mark on youth road trauma. And
yet, young people, both as drivers and passengers
of young drivers are over represented in crash
data.
Drivers aged 17-25 years make up 25% of the
total of all road fatalities, although this group
only represent 15% of all road users. In 2010, 338
people, aged 17-25 were killed on Australian
roads; or one young person almost every day. 1
Although there has been a reduction in overall
youth road fatalities, there has also been
an increase in serious road crashes requiring
hospitalisation. This has a long term ripple effect
on the quality of life of the survivor, their family
and community.
In financial terms the effect is substantial. In
relation to brain injury alone, according to the
2009 Report ‘The Economic Cost of Spinal Cord
Injury and Traumatic Brain Injury in Australia’ for
the Victorian Neurotrauma Initiative, the lifetime
costs per incident case of Traumatic Brain Injury
(TBI) is estimated to be $4.8 million for each severe
TBI, across Australia.
Recent research cites a range of reasons for the
over representation of young people in crash
data, including brain development, lack of
experience and peer group pressure.
Young males are most at risk, experiencing higher
rates of death and hospitalisation as a result of
vehicle crash. 2
Young drivers (and their passengers) are at
greater exposure of risk immediately following
the awarding of a probationary (P1) licence
as outlined in adjacent graph for the first 6-12
months.
Road Safety Education Limited is
a national road safety education
organisation that is totally focused
on delivering practical road safety
information for our most at risk
drivers.
1. Commonwealth Government of Australia. Department of
Infrastructure and Transport Bureau of Infrastructure, Transport
and Regional Economics.
2. NSW Department of Health 2010
Crash Profile of New Drivers
Source: “Going Solo”, Monash University
Getting behind the wheel of a car as a P Plate driver can be
the most dangerous thing that most people will do in their entire
life. The RYDA Program is made up of interactive sessions all
aimed at helping young people to be better prepared for the
many challenges of being a P Plate driver, keeping them safe
at that crucial juncture as they gain experience and develop
their skills.
13
My Life : My Choices Schools Program
The RYDA Program
This is a road safety education program specifically
designed for youth in our community. The program
is facilitated in association with our community
partner, Rotary and presented by professionals.
The Core Aims of the RYDA Program are to:
• Supply an informative road safety education
resource to secondary schools designed to
complement and supplement the school
curriculum and government road safety
messages,
• Establish in students a positive attitude to
responsible motoring,
• Create awareness in students of the causes
of road crashes and empower them to
determine practical strategies for avoiding
involvement,
• Create an understanding through the school
community to the broader community that
road safety is a community problem and
that we have an individual and collective
responsibility for the safety, health and security
of each other.
About the RYDA Program
The RYDA Program was developed in response to
the tragic loss of young people in road crashes.
The Program is a community road safety initiative
structured to deliver practical road safety
information targeting “attitude and awareness”
of young drivers and passengers.
The RYDA Program targets high school students
(16-18 years old) and assembles in a coordinated
presentation, community road safety experts to
deliver sophisticated, integrated and powerful
road safety education to young people at the
beginning of their driving lives.
The RYDA Program has been developed in
consultation with road safety authorities, state
departments of education and the police. Based
on evidence and solid research the Program
is subject to continuous improvement through
ongoing evaluation and training of facilitators.
Facilitators are trained through the National
Office and include Driving Instructors and Police
Officers.
Under the theme, My Life; My Choices, the
one day RYDA Program includes six interactive
sessions, delivered to small student groups
that cover a broad range of topics including
hazard perception, distraction management,
vehicle safety, stopping distances, fatigue, and
experiences from a crash survivor - all aimed
at influencing the attitude of young people as
passengers and/or novice drivers.
The Program was initiated in the northern suburbs
of Sydney in the year 2001 and has now rapidly
spread to venues across all States and the ACT.
In 2010/11, almost 42,000 students attended
RYDA at 64 venues located across Australia
many of which are located in regional and rural
Australia. At the date of this report, over 200,000
students nationally have now attended the RYDA
Program. The Program is expanding nationally at
approximately 10% per year with approximately
350 program days scheduled to be conducted
in 2011/12.
This professionally based and delivered program
is facilitated as a community initiative with the
support of the Company’s Sponsors and its
community partner, Rotary.
Sponsors
Sponsors contribute over 50% of the cost of
the Program making it more affordable and
accessible.
Rotary
Rotary assists the Program at each of the
local Venues through volunteer members in
accordance with the content and documentation
provided by the National Office. Rotary also
contributes funding by way of donations. Both the
volunteering of Rotarians and Rotary donations
help support the affordability of the Program.
Road Safety Education Limited National Office
The Company’s National Office provides and
manages the Program in its entirety. This includes:
• Determining Program content and delivery
(facilitator) techniques,
• Producing support documentation including
the Company’s Facilitator’s Manual and all
electronic and other presentations materials
and resources,
• Accessing relevant research including ongoing
government consultation to produce the RYDA
Program,
• Working with National and State agencies with
responsibility for road safety and education,
• Establishing training modules for facilitators
and managing the training process with the
aim of delivering a consistent, professional
product across Australia,
• Under our policy of ‘continuous improvement’,
maintaining a quality assurance program
focused on training and program evaluation,
• Setting and administering policy for working
with young people.
• Promoting the Program nationally,
• Managing all financial aspects of the
Program including partnerships and National
sponsorships. This also includes working closely
with our community partner in the provision
of feedback and financial information based
on local Rotary Districts, venues and other
geographic areas.
15
Commitment to Quality
RYDA Program Review
The much anticipated new RYDA Program
was piloted in early 2010 and rolled out across
venues from July. Following extensive review
and research, the new RYDA Program delivers
road safety messages using a broad range of
strategies and approaches to better engage with
young people. Using a mix of presentations, small
group work, interactive discussions, DVD’s, media
clips and poster work, the RYDA Program seeks
to provide students with information so they can
make informed decisions and develop strategies
to make good choices.
A significant change in the Program was to shift
from Presenters to the more appropriate role of
Facilitator. This allows for better engagement with
all students who are often at different points in
their driving careers. Asking students to come up
with their own solutions, rather than being given
the information, allows them to test their own
understanding in a supportive and encouraging
environment.
Close attention has been paid to ensure that
the RYDA Program is well supported by research
and literature. We have adopted a number
of strategies and focus points in line with this
research. These include:
• evidence-based
content
developed
in
consultation with a Health Program and
Education consultant
• update of content to include current
government messages
• experiential learning strategies, engaging
students as “critical thinkers”
• more interaction to maintain attention and
improve learning outcomes
• a variety of learning styles and environments
between each session
• materials that reflects the sub-text of the
Program: ‘My Life : My Choices’
• material designed to evoke a strong emotional
response from students rather than explicitly
shock with graphic images
• more focus on passengers and their role in road
safety
We
worked with many organisations and
individuals who gave generously of their time
and expertise in the development of the
new program material.
These included the
Departments of Transport and Roads (& Road
Safety), Departments of Education (including
Catholic & Independents), Driving Instructors,
Police, Students and Teachers. All aspects of the
new Program content and educational strategies
were rigorously pilot tested and evaluated.
We entered into 2010 and beyond with an exciting
and well developed program that set a new
benchmark in road safety education, providing
learner and novice drivers with a unique and
valuable learning experience.
Engaging Students as Active Learners
Do We Shock them into Submission?
Research shows that passive involvement
in lessons, that is listening to an instructor or
reading, generally leads to a limited retention of
knowledge as outlined in the ‘Cone of Learning’
(below) and that by adapting the way in which
we present material to students, we can create
an environment in which knowledge retention is
significantly increased. One of the best methods
is to use an ‘active learning’ approach.
If all we had to do was to shock young drivers with
graphic footage of road carnage to change their
attitude to road safety it would all be very simple;
indeed we could show them repeated clips from
accident reports on the nightly news.
Quite simply, ‘active learning’ is involving students
directly and actively in the learning process
itself. This means that instead of simply receiving
information verbally and visually, students are
participating and doing. By engaging students
in doing something besides listening to a lecture,
helps them not only learn, but apply the crucial
messages of the RYDA Program. Every session is a
conversation or inclusive demonstration designed
so that students can explore and experience their
current sense of truth and knowledge and test the
formula with new knowledge and experiences.
RYDA’s learning is for life. The more we challenge
the brains of our students, the more they will retain
and draw on in real life situations.
After two weeks
we tend to
remember....
10% of what we read
reading
20% of what we hear
hearing words
watching a movie
e
50% of what we
see and hear
ssiv
looking at pictures
pa
30% of what we see
Below: ‘Cone of
Learning’ adapted
from Edgar Dale
“Audio-Visual
Methods in Teaching,
Holt, Rinehart and
Winston
looking at an exhibit
watching a demonstration
seeing it done on location
giving a talk
doing a dramatic presentation
simulating the real experience
doing the real thing
tive
90% of
what
say &
do
participating in a discussion
ac
70% of what
we say
In a recent research paper (Lewis et al 2007), it is
highlighted that viewers have become resistant
or numbed to shock as a tactic to change
behaviour. Shock tactic advertising came into
our culture over thirty years ago however it soon
started to lose its impact. With the introduction of
computer games and advanced special effects
in films, audiences had been desensitised to the
graphic images. Importantly, the authors highlight
a number of shortcomings of using shock tactics
and warn that such negative approaches impact
on the effectiveness of the messages.
An evaluation of attitudinal driving workshops
which target 16-25 year old drivers was
conducted by the Review and Evaluation Unit
of the Queensland Police Service. Their findings
revealed that the personal, emotional stories are
more effective in persuading people to change
their driving attitudes.
The new RYDA Program encapsulates the ideas
contained in these research papers - it is an
emotional program that provides practical
and meaningful strategies for young people to
become better drivers and passengers, making
better decisions and being acutely aware of the
consequences of poor choices.
17
continued
Best Practice
At the RYDA Program we teach students the
value of selecting a motor vehicle that has the
highest possible Australasian New Car Assessment
Program (ANCAP) star rating that indicates the
level of safety they provide in the event of a road
crash. For greatest safety it is recommend that
consumers should only buy ANCAP 5 star rated
vehicles.
Choosing a road safety education program
is a bit like selecting a safe car – you should
only choose a program that performs
best when bench-marked against what
research indicates will produce the best
outcome for the students. Most jurisdictions
across Australia and New Zealand have
published guidelines or principles on what
constitutes “Best Practice” for youth road
safety education. Road Safety Education
Limited has used these guidelines to help
produce a highly respected and effective,
award winning Program.
The best practice principles can by distilled into
five broad themes:
• program content,
• program delivery,
• consistent sequential learning,
• broad community engagement and
• evaluation.
Following are some of the key elements of a “Five
Star” road safety education program:
 Focus on attitude and awareness
 Do not include shock tactics
 Include the influence of passengers
 Apply multiple educational strategies including
small group work
 Do not include practical driver training
 Evaluate the impact on participants road use
behaviour and attitudes
Aware that inappropriate messages to students
can cause harm, we continue to make a very
substantial investment in the RYDA Program to
ensure that students receive a program that
consistently meets best practice road safety
education standards.
Further details including a full list of the “Best
Practice” guidelines and source document
references are available from our website
www.ryda.org.au
A Snapshot of the RYDA Program Sessions
Addressing the specific common causes of youth
road trauma: speed; inexperience, fatigue,
distraction and alcohol, the RYDA Program
provides students with the opportunity to develop
and articulate strategies to combat these causes
as both drivers and passengers.
The six interlinked sessions of the RYDA Program
have been carefully crafted to meet the needs
of students. This is achieved by students acquiring
practical knowledge and skills blended with
developing emotional intelligence regarding the
issue of youth road trauma.
Perhaps the two sessions where both knowledge
and emotional intelligence is synthesised is the
Crash Survivor and Police Session. The story told
by the crash survivor and the ‘Remembering
Genevieve’ video shown in the Police session are
the heart of the RYDA Program, giving perspective
to the other sessions, emphasising the reason why
choices made on the roads are so crucial.
Remembering Genevieve
Genevieve, or Gen as she was known to family and
friends, was born in 1991, the youngest of three
children. She lived life to the full; enjoyed student
life; played cricket and netball; worked part time
at Macca’s; was active in cadets and loved
hanging out with her two best friends, Shannon
and Kate. The three girls were inseparable.
On 11 June 2009, at about 5.30pm on a Thursday
afternoon Gen was driving with Shannon to
collect Kate from her house; a trip they had made
countless times. After overtaking another vehicle,
Gen over-corrected her steering and crashed into
an oncoming car. She was 18 years and 4 months
old when she, and her friend Shannon, died.
The story of Genevieve forms the basis of the RYDA
Program’s Police session. Through a short video,
students hear first hand from her parents as they
reflect on her life; the moment they learned that
she was gone and how much quieter their world
is without her. Kate and Gen’s other friends share
their own stories about the gap left at her sudden
loss and the effect on their own lives and plans for
the future. Students are encouraged to explore
possible reasons for the crash and consider the
ripple effect of her death.
The story of Genevieve is hard hitting
and unashamedly emotional.
There is no gore, no crash scenes, no blood - just
the long lasting effects of road trauma giving the
young participants cause to stop, reflect and
consider their decisions as a passenger or driver.
19
continued
A Snapshot of the RYDA Program Sessions
Session 1: Stopping Distances
Through experiential learning, students have the
opportunity to compare what they think they
know about the distance it takes a vehicle to stop
with the actual stopping distance. Students are
shown the impact of differing speeds, reaction
time and vehicle traction on the length of time
that it takes to stop a vehicle. They are given
the opportunity to travel in a vehicle, driven by a
licensed driving instructor, as well as observe from
outside. The importance of the condition of the
vehicle is emphasised along with the impact of
road conditions.
Session 2: Crash Survivor
A powerful presentation by a crash survivor who has
a brain or spinal injury as a result of a vehicle crash.
Students hear directly from a crash survivor about the
impact of their crash on their family and friends. Apart
from the practical implications of living with a spinal
or brain disability, students also learn of the emotional
cost. For some it is the loss of independence; or the loss
of friends; or often their livelihood. Students observe first
hand from these inspirational presenters their personal
story of pain, hardship and triumph.
Session 3: My Wheels
Being safe on the road involves more than just
attitude. It also concerns the types of vehicle
in which young people are travelling. At the
beginning of this session, students are given a blank
poster and an unlimited budget and are asked to
design their perfect car. The results almost always
include items such as neon lights, mag wheels
and stereos. Rarely do students design a car
with many, if any, safety features. In this session,
the facilitator leads a group discussion helping
students to identify what a safe car looks like, how
to research their options before purchase and
how to make sure that the car they are travelling
is in good condition.
Session 4: Police
An open discussion with a Police Officer, this session
gives students the opportunity to learn about the role
of Police in motor vehicle crashes, common traffic
offences, the penalties that come along with them
and the lasting effects of road trauma. The themes for
discussion are framed around a powerful film which is
shown at the beginning of the session. The film tells the
very real and raw story of a vibrant young woman taken
too soon, as told by family and friends still learning to
cope with the loss and make sense of her death. It is
hard hitting and unashamedly emotional and shows
the real consequences of road trauma, causing the
students to stop, reflect and to act.
Session 5: Hazards, Distraction & Risk
A high energy session aimed at familiarising
students with the most common crashes involving
young people and how to prepare to avoid or
minimise their impact. The session also focuses on
the important role of the passenger. Together,
students identify distractions that they can control
or remove in order to prepare them better for
circumstances outside their control. The session
is presented with the aid of video footage and
involves students taking part in several fun ‘hazard
perception’ tests.
Session 6: Plan B
An interactive workshop focusing on the impact that
alcohol, drugs and fatigue have on driving ability.
Through small group work and student presentations,
students identify planning strategies for travelling safely,
even when their original plans go wrong and they need
to implement “Plan B”. It is hoped that conversations
led by the students in this session will help to develop
a culture of pre-planning for unexpected situations
by challenging their ideas about the role of alcohol,
medication and/or fatigue in car crashes. By devising
workable strategies with their peers in a safe environment
ahead of time, young people are in a better position to
adapt and implement a safe option in an emergency
situation.
21
Continuous Improvement
Through Program Evaluation
Road Safety Education Limited is an organisation
committed
to
continuous
improvement.
Accordingly, the RYDA program undergoes
regular review and evaluation. An important
component of this process is to report on how
the RYDA Program is received by students and
teachers.
Data is routinely collected from teachers and
students at the conclusion of each Program day.
Generally, all teachers are invited to complete
a written survey which focuses on what they
consider to be the effectiveness of the six sessions
through evaluating the content, facilitator and
relevance of the program content.
Data is also collected from randomly selected
students at the conclusion of each program day.
This anonymous pencil and paper questionnaire
evaluates a shift in knowledge, attitude and
awareness from established baseline data.
The Student Survey is a two page questionnaire.
Part one asks 10 questions and requires students
to rate their level of agreement/disagreement
on a 5 point likert scale from strongly disagree to
strongly agree. Part one focuses on measuring
attitude and behaviour. Part two features six
multiple choice questions. This questionnaire
measures knowledge across all RYDA sessions.
Data was collected from a different cohort of
students at the conclusion of the RYDA Program
day to provide post data information. Students
were randomly selected by the day manager
and were usually directed to the group which
finished first. There was a low ‘no answer’ rate of
less than 1% for both pre and post surveys.
It is worth noting that high school students do not
live in a vacuum and therefore already have a
reasonable level of understanding concerning
road safety. This can be attributed to the
social marketing campaigns conducted by
governments, early school education programs
and the introduction of the Graduated Licensing
Scheme (GLS) which demands greater rigour in
attaining a learner’s permit. It is worth noting that
over half of all respondents, pre and post, had
some form of licence (learners, provisional) which
would require a degree of understanding of road
safety knowledge.
Accordingly, a majority of students at baseline
were able to accurately determine the crash risk
dependent on licensure (64%), long term effects
of a brain injury (92%), safe following distance
(71%), strategies for combating fatigue (81%)
and strategies to avoid collisions (80%). These are
high rates of baseline knowledge. At post survey,
these were maintained or improved upon with
the exception of strategies for reducing fatigue.
However, closer analysis reveals that whilst the
program content and learning strategies are
on target, the application by facilitators’ needs
improvement.
This is being addressed through
improved facilitator training and program
update.
However, there are some interesting results that
can be gleaned from the data. A significant
result was a 17% improvement in identifying a
safe following distance (3 second gap). This is an
important result as rear end collisions are the most
common form of crash. By identifying this issue
and using the strategies from the RYDA Program
this result demonstrates the potential for the RYDA
Program to reduce overall collisions and keep
young people safer.
Following the RYDA Program,
students recorded a strong
improvement in their reported
attitude and behaviour towards
safe driving with a cumulative
average of 20% more students
identifying with the preferred
response.
improvement
in attitude and
awareness
There was also an overall
improvement in knowledge by 8%,
significant when considered against
the backdrop of a highly road
safety literate cohort.
improvement
in knowledge
Improving knowledge is important, but it is the
application of that knowledge which will keep
young people safe. Part two of the student
survey sought to understand this by measuring
the shift in attitude and behaviour regarding
the key messages in the RYDA Program. This
shift is best measured in degrees of intensity that
respondents feel about a stated behaviour. For
example in the statement “Driving 5 Km above
the speed limit is OK because it doesn’t make
much difference” 36% of respondents at pre
program reported that they strongly disagreed
with 43% disagreeing with that statement. This
result makes sense as students about to attend
a road safety program and with the knowledge
gained through social marketing campaigns and
the GLS processes would know that it’s not really
okay to speed. Yet at post program this shifts to
68% who strongly disagree and only 24% who
disagree with the statement. This shift almost
doubles the result which is significant because it
describes how emphatic the majority of students
feel about speeding as a result of participating in
the RYDA experience.
Putting this into a broader road safety context;
injury crash data reports that speed and alcohol
are still the greatest contributor to youth road
trauma. Post RYDA Program data reveals that
speeding, fatigue, managing distractions and
their driving environment all recorded a greater
than 20% improvement from pre data.
Combined with the results of strategies for
avoiding crashes and the application of
the 3 second gap, Road Safety Education
Limited is delivering a program which
successfully addresses the key elements
of safe driving behaviours.
Issues concerned with planning and safe travel
improved from pre to post workshop but require
further attention to reach the same levels as
reported in speeding, fatigue and distractions.
This issue was addressed as part of the review
of the RYDA Program and appropriate changes
have been made to raise this to a whole new
level.
These results demonstrate that the RYDA Program
is making a significant contribution to youth road
safety by providing a well researched and keenly
targeted program that is addressing the key
issues regarding youth road trauma in a timely
and accessible format. Like all quality health
education and promotion programs, the RYDA
Program will undergo continuous review and
evaluation to maintain this high benchmark of
program quality.
23
Continuous Improvement
Through Training & Assessment
dule One
o
M
Our Company is committed to
providing a well researched,
evidence-based
road
safety
education program for high school
students. To maintain the high
quality of the RYDA Program relies
upon the skill and competency of
the facilitator.
An on-line
session with the aim
of familiarising Facilitators
with all aspects of the RYDA
Program and to develop skills
in providing links between all
sessions. A key component
is for Facilitators to view the
Program in action and learn
the techniques and skills
being demonstrated
by experienced
facilitators.
As part of our process of continuous
improvement, we have introduced
a three module training program
(outlined right) for every RYDA
Program Facilitator.
The training of RYDA Program
Facilitators is a long term and
ongoing initiative of Road Safety
Education Limited.
Only in this
way, can we be sure that a
facilitator of a RYDA Program is
truly experienced to providing
such vital and key road safety
messages.
Module
M
A face to face
classroom session giving
facilitators the opportunities
to develop facilitation and
classroom management
techniques. These workshops
are held throughout Australia
and New Zealand.
o
le
du
Three
A one on one session
with a Road Safety
Education Limited staff
member and facilitator during
an actual RYDA Program
day. This allows the facilitator
to reflect on their skills in a
supportive environment.
Tw
o
“
The RYDA has really come a
long way and I’m very proud to
be involved with it.
Great training!
I wish I had made the effort to
see all these sessions sooner.
(Facilitator, Sydney, NSW)
“
I had always viewed any loss of my
teaching time as very frustrating but
having participated in this program, I
view it as essential learning
(Teacher, Homebush, NSW)
”
”
25
Growing to Meet the Need
Each year a new cohort of around
180,000 novice drivers enters our
community – Road Safety Education
Limited has accepted the challenge to
assist as many of these young people
as possible to be better prepared
when they get behind the wheel as a
P Plate driver.
During 2010-11 the RYDA Program has continued
to meet this challenge by significantly growing
student attendance, increasing available venues
and expanding our geographic coverage.
During 2010-11 we established an additional 15
RYDA venues taking the total to 64 venues. New
venues were established in major centres including
Newcastle, Townsville and Adelaide City; and
also in more remote locations such as Port Pirie in
South Australia and Kalgoorlie in Western Australia
– all with the objective of giving as many young
people as possible the opportunity to receive
the RYDA road safety messages. RYDA is now
conducted in all states of Australia including the
ACT and with increasing support from Rotary Clubs
around Australia we now have RYDA operating in
18 of the 22 Rotary Districts in Australia.
Student attendance is a key indicator of our
success in meeting our objectives. During 201011 we had a total of 41,750 students attend a
RYDA Program in Australia - this represents a very
pleasing increase of 3,500 students or 9% versus
the previous year. Nationally we now have
participation from nearly a quarter of our target
student population – our highest level of student
participation is achieved in Tasmania where
direct State Government support for RYDA has
seen participation reach around 80% of the target
student population.
New South Wales
New South Wales continues to be the major state
for the RYDA Program in Australia with over 25,000
students attending RYDA in NSW during 201011. In Sydney we conducted 116 program days
with attendance from over 16,000 students at
our three Sydney venues. Significantly the many
RYDA venues across regional NSW including major
venues on the Central Coast and in the Illawarra,
now provides the RYDA road safety education
messages to over 55% of the regional target
student population in NSW.
Queensland
Queensland has again shown good growth with
nearly 8,000 students attending RYDA during 201011, an increase of 9% versus the previous year. Our
venue at Chandler in Brisbane had attendance
of around 3,000 students with a second Brisbane
venue due to open shortly in Ipswich. Rotary Clubs
across many regional centres in Queensland
continue to provide outstanding support to
supply RYDA to their local high schools – on the
Sunshine Coast (including Gympie, Nambour,
Noosa and Caloundra) we had excellent
attendance from over 1,500 students. On the
Darling Downs (including the City of Toowoomba
and surrounding country towns) there was a very
significant increase in school participation and
attendance from over 750 students.
Tasmania
Tasmania had a very successful year with
attendance from 5,000 students – this represents
strong growth of around 15% versus the previous
year and a participation rate of nearly 80%
of the target student population. Over 2,000
students attended our venue in Hobart with a
further 2,500 attending programs at Launceston
and Devonport. Growth of RYDA in Tasmania
has been driven by outstanding support from
many Rotary Clubs across the state and ongoing
financial support provided by the Tasmanian
Government. RYDA is now well established as an
integral component of the education curriculum
in all Tasmanian high schools.
South Australia
South Australia has been a great success story for
RYDA in 2010-11 with attendance from over 2,500
students; this significant growth has been driven
by the efforts of many committed Rotarians and
an increased community awareness about the
need for road safety education programs such as
RYDA. Two new RYDA venues were established in
Adelaide, one in the southern suburbs at Flinders
University and another in central Adelaide at the
Tandanya Centre. There was also an excellent
increase in student attendance at the various
regional centres in SA including the Barossa
Valley, Gawler, Clare and at a new venue down
at Victor Harbour.
Western Australia
We continue to build the RYDA Program in other
areas around Australia – in Western Australia
we now have a new venue in Perth and our
first program was conducted for students out at
Kalgoorlie.
Australian Capital Territory
Our venue in the ACT is now well established and
we expect to see good growth in attendance
from local Canberra high schools.
Victoria
RYDA became a truly national road safety
education program following the conduct of
our first program in Victoria in March 2011. – an
enthusiastic 145 students from Aitken College
near Tullamarine Airport participated in a very
successful pilot program. Planning is now well
advanced to establish our first major venue in
Melbourne and to expand RYDA to regional
centres across Victoria.
During 2010-11 the RYDA Program made a very
significant contribution towards making our roads
a safer place for all in our community; however
we are very conscious that the need is ongoing.
Every new P Plate driver deserves to receive the
RYDA road safety message, to be aware of the
consequences of their decisions and to develop
a positive attitude to responsible driving.
27
Venues
The number of venues continued to show strong growth during the year.
65
RYDA Venues
60
55
50
45
40
35
30
25
20
15
10
5
0
00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08
Fiscal Year
RYDA Venues
Geographical Spread of
Participating Schools
08/09 09/10 10/11
RYDA Venues
2010-11
ACT
Canberra
New South Wales
Bathurst
Bega
Central Coast
Coonabarabran
Cowra
Dubbo
Eurobodalla
Homebush
Illawarra
Kempsey
Leeton
Maitland
Narrabri
Nelson Bay
Newcastle
Orange
Parkes
Penrith
St Ives
Taree
Wagga Wagga
West Wyalong
Woolgoolga
Yamba
Young
Queensland
Airlie Beach
Ayr/Home Hill
Bundaberg
Cairns
Caloundra
Chandler
Darling Downs
Gold Coast
Gympie
Gympie
Kingaroy
Mackay
Mareeba
Maryborough
Nambour
Noosa
Townsville
South Australia
Adelaide
Barossa Valley
Clare
Flinders
Gawler
Golden Grove
Port Pirie
Salisbury
Seaton
Victor Harbour
Tasmania
Devonport
Hobart
Huon Valley
Launceston
Queenstown
Smithton
Victoria
Greenvale
Western Australia
Kalgoorlie
Kwinana
Perth
Pinjarra
29
Student Participation
‘Graduates’
The RYDA Program has shown outstanding growth in student numbers since it started. 41,750 students
attended RYDA during 2010/11, taking the total number of graduates to 195,660 as of 30 June 2011.
Students participating in RYDA each year
10/11
09/10
08/09
Fiscal Year
07/08
06/07
05/06
04/05
03/04
02/03
01/02
00/01
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
150,000
170,000
45,000
RYDA ‘graduates’ - total students
0
10,000
30,000
00/01
50,000
01/02
02/03
70,000
03/04
90,000
04/05
05/06
110,000
06/07
130,000
07/08
08/09
09/10
10/11
190,000
“
Until you actually see a demonstration like
this I don’t think you can fully understand
how much of a difference it can make and
how seriously you can hurt someone by
just creeping up your speed
(Student, Adelaide, SA)
“
”
It’s really important that RYDA
present these sessions and
this information because it’s
something that in schools we just
can’t provide to this extent.
It’s excellent.
”
(Teacher, Southern Sydney, NSW)
31
Report of the Directors
(formerly RYDA Australia Limited)
Introduction
The Directors are pleased to present the financial
report for RYDA Australia Limited (RYDA) for the
period ending 30 June 2011. The financial report
comprises the financial statements and the notes
thereto being the Statement of Comprehensive
Income, Statement of Financial Position, Statement
of Changes in Equity, Cash Flow Statement and
notes thereto.
Principal Activities
The principal activities of RYDA during this fiscal
period were the provision of a road safety
education program for youth which is delivered
by professional presenters and facilitated by
Rotary Clubs in Australia. RYDA is a registered
authority holder under the Charitable Fundraising
Act 1991.
Change in State of Affairs
During the financial period there were no
significant change in the state of affairs of RYDA
or of its principal activities except as set out in this
report and in the financial statements and notes
thereto.
Subsequent Events
There has not been any matter or circumstance,
other that referred to in this report and the
financial statements and notes thereto, that has
arisen since the end of the financial period, that
has significantly affected, or may significantly
affect the operations of RYDA, the results of those
operations, or the state of affairs of RYDA in future
years.
Operating Result
The profit from ordinary activities is $34,577 (last
year loss $47,239) was transferred to Reserves (last
year $47,239 was transferred from Reserves).
Information
Directors
on
Directors
and
Meetings
of
(a) Qualifications and experience of Directors
holding office for the period ending 30 June 2011
Geoffrey McIntyre AM, PSM
(S’pore), FAICD, F.Fin
Chairman
Mr. McIntyre is the former non
executive Chairman of the
Bank of China Australia Limited
and director of several private
companies.
His
business
career has been in banking
having held senior executive
positions in Australian and
Singaporean banks. He is a Past President of
Alzheimers Australia NSW and has been Board
member since 2002. A member of the Rotary
Club of Sydney since 1984 and President in 199899 he was made a Paul Harris Fellow in 2000. He
was made a Member (AM) in the General Division
of the Order of Australia in January 2005 for his
service to business and finance, to the promotion
of international relations and to the community.
Mr McIntyre is the Chairman of trustees of the
RYDA Foundation.
Albert Terence Birss CA(NZ),
FCIS, FIPA, – CEO/Managing
Director
Mr Birss was appointed
Managing
Director
(part
time) on 1st July 2011 having
previously held the position
of Executive Chairman since
May 2010 and Chairman since
incorporation. He is also an
accountant in public practice specialising in the
provision of business and financial advice. Mr Birss’
experience includes corporate reconstruction and
recovery, the establishment of new businesses and
commercial dispute resolution. His background
includes corporate acquisition and consultancy
for a Fortune 500 company and extensive
experience in the finance industry during which
time he held senior positions in corporate lending,
strategy development and risk assessment. Mr
Birss is a director of several private companies and
also holds the position of Deputy Chair of RYDA in
New Zealand. Mr Birss is a Rotarian and is a trustee
of the RYDA Foundation.
John Loughlin
Mr Loughlin is the Managing
Director
of
a
building
contracting
company
specialising in the construction
of sport and leisure facilities
for
community
groups
including schools. He has
wide experience in business
including quality assurance,
environment and safety policy, marketing and
costing and project management. Mr. Loughlin
was instrumental with others in establishing the
RYDA Program, contributing to policy formulation
and implementation in such areas as program
content, research, risk assessment, quality
assurance and sponsorship and liaison with
government and government authorities. Mr
Loughlin is a Rotarian.
Paul Albert Pixton Dip FP,
Certified Financial Planner, JP
Mr. Pixton was managing
director
of
a
financial
planning practice which has
been in business for over 20
years in the Hills District of
Sydney.
He specialised in
advice in the superannuation
and retirement fields for both
corporate and individual clients.
Following
the sale of this business he is now managing
director of a general insurance company. Paul
is also involved in charitable works and is a local
business leader. He has long involvement with
road safety and was one of the founders of the
RYDA program. Mr. Pixton is a Rotarian and a Past
President of the Rotary Club of Dural.
Jennifer Scott BA, BLegS, LLM,
MDR
Ms Scott was admitted in
1980 as a Solicitor in NSW and
was previously a partner and
director in law firms in west
Sydney working in the areas of
commercial law, environment
and local Government law
for councils, public interests
groups and developers. As part of her legal
practice, she has undertaken in various jurisdictions
in excess of 1,500 mediations and conciliations as
well as over 600 arbitrations. Between 1996 and
1999 Ms Scott worked as senior adviser to the
Federal Minister for the Environment and Heritage,
Senator Robert Hill. She retired from legal practice
in 2005 to focus on her practice, ScottADR, which
provides dispute resolution services to private and
government organisations and to the courts. Ms
Scott is an adjunct lecturer with Sydney Graduate
School of Management and a Rotarian having
held the position of District Governor in 2007/08.
She is on the boards of the Australian Rotary
Foundation Trust and Rotary Down Under and is a
trustee of the RYDA Foundation.
(b) Qualifications and experience of Directors
appointed after 30 June 2011
Denis Cortese FCPA
Following a long career with
the Australian Tax Office in
Sydney, Canberra, as Deputy
Commissioner in Tasmania
Mr Cortese was appointed
Deputy
Commissioner
in
Sydney in 1984, a position he
occupied during a period of
great change. On retirement
from the ATO in 1996 he was appointed as the
Independent Director to the Board of the NSW
Rugby League having also served as a member
and Chairman of St. Vincents Private Hospital
Advisory Board. He served as a member of
the Research Advisory Board of the Australian
Taxation Research Foundation 1993-1999 and as
a Governor of that organisation from 1995-1999. A
former National President of CPA Australia 1997/98
he served as Deputy Chair of the Disciplinary Panel
for a number of years to March 2010. Until recent
years he was involved in a strategic consulting
business. A former member of the Rotary Club
of Sydney, 1985-2000, he served as president in
1994/1995.
33
continued
Report of the Directors
Ronald (Keith) Barton BSc
(Hons 1), PhD, FTSE
Dr Keith Barton graduated
with degrees in Chemical
Engineering
from
the
University of New South Wales.
He retired from full-time
employment in 1999 after a
career in manufacturing in
Australia and the USA working
for companies such as BHP, CSR (Executive
Director) and James Hardie Industries (CEO and
Managing Director). He has had extensive board
experience with a number of public companies
as a non-executive director of Colonial Ltd, F H
Faulding, Goodman Fielder (Chairman), Citect
Ltd, Keycorp Ltd, Tower Ltd (Chairman), Coles
Group and Amcor Ltd. Dr Barton is currently a
Non-Executive Director of Air Liquide (Australasia)
Ltd and Vision Australia Limited.
(c) The following Directors held office as follows:
• A T (Terry) Birss, CEO/Managing Director
appointed director on incorporation; appointed
CEO/MD 1st July 2011
• John Loughlin appointed on incorporation
• Paul Pixton appointed on incorporation
• Geoffrey McIntyre, Chairman appointed director
25th September 2007; appointed chairman 1 July
2011
• Jennifer Scott appointed 19th June 2008
• Denis Cortese appointed 25th August 2011
• Keith Barton appointed 28th October 2011
(d) Attendance at meetings
The Directors who held office during the financial
year, were eligible to attend seven (7) meetings
(eight meetings in the prior period).
The number of meetings attended is as follows:
2011 2010 • Geoffrey McIntyre 7
8
• A T (Terry) Birss
7
8
• John Loughlin
7
6
• Paul Pixton
7
7
• Jennifer Scott
5
6
Qualifications and experience of the Executive
Officers
Greg Cantwell M.P.H, BA (Soc Sci) – Director of
Policy and Research
Originally appointed to the position of Director
of Operations in December 2007, Mr Cantwell
was appointed Director of Policy and Research
in September 2010. Greg has worked extensively
in the not-for-profit and health sectors. This
has included developing and implementing
innovative health education and research
programs targeting high school students. He is
also a company director.
Greg Rappo B.Sc.Agr. (Hons), FAICD – Director of
Program Development
Mr Rappo was appointed to the position of
Director of Program Development in January
2008. He has a background in sales and marketing
that has included a range of senior management
positions with multi-national corporations including
Chevron, Abbott Laboratories and Sumitomo.
Greg is a Fellow of the Australian Institute of
Company Directors; an active member of the
State Emergency Service (SES) and Past President
of the Rotary Club of St Ives in District 9680.
Auditor’s Independence Declaration
A copy of the auditor’s independence declaration
as required under section 307C of the Corporations
Act 2001 is set out on page 6.
This statement is made in accordance with a
resolution of the Directors and is signed for and
on behalf of the Directors by GE McIntyre, Chair
and A T Birss, CEO/Managing Director, 27 October
2011. The reference to page 6 in the preceding
paragraph is a reference to the Auditor’s
Independence Declaration which appears on
page 33 of this report. Details regarding Dr Keith
Barton, Director, did not form part of this statement
as he was appointed before the date of this report
but after the date of the statement.
Financial Report
Independent Audit Report
An independent audit of the 2010/2011 Financial
Report for Road Safety Education Limited (formerly
RYDA Australia Limited) has been conducted by
Geoffrey Adcock (Partner), Storey Blackwood,
Chartered Accountants, Level 4 , 222 Clarence
Street, Sydney, NSW 2000
35
Financial Report
Income
The annual financial report which includes the audited financial statements of the Company is distributed
to members for adoption at the annual general meeting. Set out below is summarised financial information
including excerpts from the audited financial statements.
Total income for the year was Less Program Discounts given Income before Expenditure
10%
$2,537,178
($924,590)
$1,612,588
<1% <1%
4%
28%
2%
Schools
Rotary Donations
Grants (Government)
Grants (Councils)
Corporations (Cash)
Corporations (In Kind)
2%
Other Sponsorship & Donations
Program Fee
Interest
8%
44%
Schools
Less discounts given (support from):
Community, including Rotary
Corporate (BOC)
Grants applied to school/student fees
Grants from Corporations (cash)
Program Fee
Grants (Government)
Other Sponsorship & Donations
Rotary Donations
Grants from Corporations (in kind)
Grants (Councils)
Other
Interest
Other
<1%
$1,589,556
-$
-$
-$
$
$
$
$
$
$
$
$
$
628,874
407,888
104,732
711,079
170,644
97,475
59,776
38,898
27,500
12,000
10,680
6,474
98%
-39%
-25%
-6%
44%
10%
8%
4%
2%
2%
<1%
<1%
<1%
Financial Report
Expenditure
Total expenditure amounted to 2%
$1,578,011
<1% 1%
17%
11%
Facilitators
Venues & Catering
Transport
3%
Printing, Advertising & Pres. Materials
2%
Communications & Travel
15%
9%
Employment/Contractors
Program Research, Maint. & Dev.
Accounting & Compliance
IT, Equip., Depreciation & Office Costs
<1%
4%
4%
Program Fee
Program Venue Kits
Insurance, Interest & Fees
Other
31%
Employment/Contractors
Facilitators
Venues and Catering
Program Fee
Program Research, Maintenance and Development
Printing, Advertising and Presentation Materials
Communications and Travel
IT, Equipment, Depreciation & Office Costs
Program Venue Kits
Accounting and Compliance
Other
Interest, Insurance and Fees
Transport
$494,227
$273,835
$231,059
$170,644
$136,164
$ 62,548
$ 55,038
$ 54,488
$ 36,436
$ 28,381
$ 17,755
$ 5,073
$ 2,683
31%
17%
15%
11%
9%
4%
4%
3%
2%
2%
1%
<1%
<1%
37
Income Statement
Year Ended 30 June 2011
2011 $
2010
$
REVENUE FROM ORDINARY ACTIVITIES
PROGRAM VENUES
1,589,566
1,253,035
947,622 663,041
TOTAL REVENUE
1,612,588
1,330,671
LESS PROGRAM DISCOUNT GIVEN
(924,590)
(585,405)
1,612,588
1,330,671
(718,542)
(629,798)
(859,469)
(748,202)
(1,578,011)
(1,378,000)
NATIONAL OFFICE
EXPENDITURE
PROGRAM VENUES
NATIONAL PROGRAM OFFICE
TOTAL
PROFIT/(LOSS) FROM ORDINARY ACTIVITIES
BEFORE INCOME TAX EXPENSE
34,577
INCOME TAX 0
NET PROFIT/(LOSS) AFTER INCOME TAX 34,577
(47,329)
0
(47,329)
Where required by Accounting Standards, comparative figures have been adjusted to conform to
changes in presentation of the current financial year.
Excerpts from the audited financial report
Balance Sheet
as at
30 June 2010
2011 $
2010
$
CURRENT ASSETS
Cash and cash equivalents
402,254
173,415
Trade and other receivables
185,324
197,249
587,578
370,664
TOTAL CURRENT ASSETS
NON-CURRENT ASSETS
Investments RYDA Foundation
2,420
1,100
Property, Plant & Equipment
12,151
17,778
TOTAL NON-CURRENT ASSETS
14,571
18,878
TOTAL ASSETS
602,149
389,542
CURRENT LIABILITIES
Trade and other payables
296,863
118,267
Short Term Provisions
44,142
37,499
TOTAL CURRENT LIABILITIES
341,005
155,766
NON-CURRENT LIABILITIES
Long Term Provisions
19,868
27,077
TOTAL NON-CURRENT LIABILITIES
19868
27,077
TOTAL LIABILITIES
360,873
182,843
NET ASSETS
EQUITY
Retained Earnings
241,276
206,699
241,276
206,699
TOTAL EQUITY
241,276
206,699
Where required by Accounting Standards, comparative figures have been adjusted to conform to
changes in presentation of the current financial year.
39
Founding Partner
Rotary Clubs in ACT, NSW,
QLD, SA, TAS, Vic & WA
The RYDA Program is facilitated in partnership with
Rotary; the world’s first service club organisation
with more than 1.2 million members in 33,000 clubs
worldwide.
Rotary club members are widely recognised as
volunteers who work locally and internationally to
improve health, provide education and promote
peace under the motto ‘Service Above Self’.
Rotary and RYDA
The active support and close involvement of
Rotary is a fundamental aspect in the success of
the RYDA road safety education program – there
are over 1,100 Rotary Clubs with some 34,000
members (Rotarians) located in communities
across all cities and rural towns in Australia.
Rotary provides the RYDA Program with access to
a vast volunteer support base and introduction to
many community groups including schools and
local business organisations.
Rotary
We acknowledges the valuable contribution
made by way of donations and volunteer support
by Rotary District 9680 which it is pleased to
recognise as the ‘Founding Rotary District’. The
RYDA Program is an Approved Project of Rotary
District 9680.
Contact with high schools to arrange attendance
at a RYDA Program is generally initiated by a
local Rotary Club that often already has an
existing relationship with the school through
other Rotary youth programs. Across Australia
there are approximately 1,400 high schools with
around 180,000 Year 11 students. It is typical that
any particular Rotary Club would have 1-3 high
schools in their geographic area.
Rotary participates in RYDA by providing
volunteers and financial support through
donations – identifying the RYDA road safety
education program as the focus of club fundraising activity creates very good community
interest and support.
Rotarians play an important role at RYDA days by
acting as guides for each of the student groups
participating in the six program sessions. Rotarians
with good organisational skills and availability for
a long-term commitment to the Program also
assist by accepting a role as Day Manager at our
various RYDA venues.
Our Company and Rotary Clubs across Australia
are working together to help make our roads a
safer place.
“
There is no other Rotary
project that gives us the
opportunity to reach and
positively influence so
many young people in our
community
(Rotarian, Sydney, NSW)
”
41
Founding Sponsor
BOC
Why does BOC support Road Safety Education
Limited?
There are no higher priorities for BOC as an
organisation, than the health and safety of their
employees, customers, suppliers and the broader
community. As part of this genuine commitment,
they provide their employees with internal safety
schemes, such as the BOC Healthy Choices
initiative and the benchmarked BOC Driver
Safety programme, which promotes safe driving
behaviour 100% of the time.
The RYDA Program therefore has great synergies
with BOC’s own safe driving culture - and this is
why they keenly support the development of this
Youth education initiative for younger drivers.
BOC became the founding sponsor of the RYDA
Program in 2004 when it was a small yet growing
program. Through the sponsorship money BOC
have contributed, Road Safety Education Limited
have been able to expand the program from
being a local NSW initiative to venues across NSW
and interstate to Queensland, South Australia,
Tasmania and Western Australia.
About BOC
BOC is a member of the world leading gases and
engineering company, The Linde Group, with
over 50,000 employees working in more than 100
countries worldwide. For more than a century,
BOC gases and expertise have contributed to
advances in many industries and aspects of
everyday life.
BOC’s product range includes gases and
mixtures which are used for steel-making, refining,
chemical processing, environmental protection,
wastewater treatment, welding and cutting, food
processing and distribution, glass production,
electronics and health care.
Further information about BOC’s products and
services can be found at www.boc.com.au.
Major Sponsors
Toyota Community Spirit, Toyota
Australia’s corporate citizenship
program, develops partnerships
that share Toyota’s skills, networks,
expertise and other resources
with the community. The program
provides opportunities for Toyota to
participate in issues and activities
that are important to the Australian
community. Toyota Australia have
committed to a partnership with Road Safety
Education Australia focusing on:
Program Implementation: - Making program
national - expanding into Victoria.
Program Sustainability :- Communications strategy
and research.
Toyota Australia are proud to be associated with
the Road Safety Education Limited.
About Toyota
After over 50 years in Australia, Toyota has grown
to be one of Australia’s leading automotive
companies. Toyota Australia is a leading
manufacturer, distributor and exporter of vehicles,
with a market share of 21 percent as at the end of
the 2011 calendar year.
Further information about the Toyota Community
Spirit program can be found at www.toyota.com.
au/about/toyota-community-spirit.
Kmart Tyre & Auto
Service (KTAS) is a
proud sponsor of Road
Safety
Education
Limited
and
the
founding donor of the Road Safety Education
Foundation, which provides funding support.
KTAS’ donation and commitment has helped
secure the financial future of our Company.
KTAS and our company share a common goal:
making our roads a safer place. KTAS is dedicated
to road safety for all road users and in particular
young drivers. Its commitment to our company
extends to spreading the road safety messages
to hundreds of thousands of KTAS customers every
year.
Kmart Tyre & Auto Service is a division of Kmart
Australia Ltd and part of the Wesfarmers group of
companies. Established in 1969 and restructured in
1992 as a specialist automotive division of Kmart,
Kmart Tyre & Auto Service provides a full range
of automotive services including, scheduled
servicing, tyres, brakes, suspension, batteries and
general mechanical repairs.
With the convenience of over 250 stores and a
team of over 1300 people nationally, Kmart Tyre
& Auto Service is one of Australia’s largest and
most respected automotive service, repair and
tyre retailers.
43
Major Sponsors
Suncorp Insurance CTP is
a proud and committed
supporter of Road Safety
Education Limited in
Queensland.
Apart from a significant financial contribution,
Suncorp provides staff volunteers to assist on
Program Days at venues throughout the State and
every student in Queensland receives a Suncorp
P Plate protector. This year as a major sponsor of
the Schools based Program, Suncorp Insurance
CTP funded a promotional initiative for Brisbane
High Schools to go into a draw to win $5,000 for
their school to spend on Road Safety simply by
booking a Program day.
This initiative significantly boosted bookings from
schools and parents, with the ultimate goal of
increasing the number of students completing
the RYDA program.
Suncorp Insurance is committed to helping make
Queensland roads safer and has been a proud
partner of our Company since 2009.
About Suncorp
The Suncorp group of companies offer a range
of financial products and services in banking,
general insurance, life insurance, superannuation
and investment products across Australia and
New Zealand.
Often, the expression
‘sustainability’ refers
to the environment
only and concentrates on reducing carbon
footprints and greenhouse gas emissions. Laing
O’Rourke has embraced a sustainability agenda
that covers a much broader spectrum. In 2008,
they launched EPIC, a sustainability program
focusing on Environment, People, Industry and
Communities. Road Safety Education Limited’s
School Program meets Laing O’Rourke’s objective
of leaving a positive legacy in the communities
in which they operate, through a commitment
to youth training which is why Laing O’Rourke
are pleased to have supported Road Safety
Education Limited.
About Laing O’Rourke
Laing O’Rourke is one of the world’s largest
construction companies with offices across
Australia, the UK, South East Asia and the United
Arab Emirates. Laing O’Rourke is 100 per cent
privately owned, with more than 18,000 employees
worldwide.
NRMA Motoring & Services
is Australia’s largest mutual
organisation. NRMA Motoring
& Services provides a range
of services for their 2.3 million
Members including their legendary roadside
assistance and their road safety advocacy work
with government to increase the safety of all road
users.
NRMA is committed to road safety education
through its annual Safer Driving School Road
Safety Grants as well as a wide range of education
programs for schools and the community. NRMA
are pleased to sponsor the RYDA program “My
Wheels” educating youth on choosing a safe first
car to increase the safety of young drivers and
their passengers.
“
RYDA showed me that
my decisions about driving
have a huge affect on
my life and the lives
of others around me.
(Student, Central Coast, NSW)
”
45
Other Sponsors & Supporters
Every RYDA venue relies on the support & involvement of local Rotary Clubs, businesses and community organisations.
Please see venue pages at www.ryda.org.au for a comprehensive list of local sponsors and supporters.
Federal & State Governments
Police authorities in all States
All State Departments of Education
Dept of Infrastructure, Energy & Resources, Tas
Disability South Australia
Office of Road Safety, WA
Primary Industries and Resources of SA
Queensland Transport
Roads and Maritime Services, NSW
School, Drug Education & Road Aware, WA
Local Government
The RYDA program enjoys strong support from local
councils at many venues. Significant, ongoing,
financial support has been provided by the following:
Bathurst Regional Council
The Hills Shire Council
Gosford City Council
Hurstville City Council
Redlands City Council
Shellharbour City Council
Townsville City Council
Wyong Shire Council
Educational and Community Groups
Australian Independent Schools Association
Brain Injury Association of Australia
Brain Injury Association, NSW
Brain Injury Association of Tasmania
Catholic Education Commission NSW
Headway, Wollongong
Paraplegic Benefits Fund
Illawarra Volunteers in Policing
Tasmanian Acquired Brain Injury Service
Think Twice, Westmead Hospital
Tocal College Campuses (Paterson & Yanco)
YouthSafe
Corporations, Clubs and Foundations
major contributors
Bathurst Truckie’s Ball Committee
BlueScope Steel
Chatswood RSL Club
Davidson Branding
The Epping Club
NRMA - ACT Road Safety Trust
Redlands RSL Club
Riverwood Legion & Community Club
Royal Automobile Club of Tasmania
Sydney International Regatta Centre
Sydney Olympic Park Authority
Victoria Point Sharks Sporting Club
Corporations, Clubs and Foundations
other supporters
Adamstown Rider Training Centre, Avis Australia, Bananacoast Community Credit Union, Bega Valley Motors,
Bendigo Bank (various locations), Black and White Taxis (Cairns), Black Toyota (Toowoomba), Bloomfield
Hospital, Brian Hilton Motor Group, Burdekin Motors, Camp Clayton Management, Canberra Racing Club,
Clare Sports Club, Coastwide Driving School, Coates Hire (various locations), CMI Toyota (Cheltenham),
CMT Queenstown, Coonabarabran Race Course, Cowra Antique Car Club, Cowra Gun Club, Cullen
Holden, Taree, David Nelmes & Associates, David Nelmes & Associates (Yamba), Dubbo City Toyota, Dubbo
Golf Club, Flexihire (Airlie Beach), Flinders University, Gary Crick Autos, Grand Prix Mazda (Aspley), Hampel
Woodards, Hillis Ford, The ‘House With No Steps’ (Noosa), Ireland Holden, Ken Mills Toyota, Klosters Group,
Logan Diggers, McDonalds (various locations), Mackay Motor Traders - MTAQ, Mark Dodge Autos, MMG
Rosebery, Motors Group Tasmania, Motorsports Tasmania, Moruya Jockey Club, Moruya Nissan & Kia, Noosa
Classic Car Club, NSW Rural Fire Services, Performance Automobiles, Peter Kittle Motor Co, Primary Industries
& Resources of SA, Riding for the Disabled, Rooty Hill RSL Club, Royal Automobile Association of SA, Royal
Hobart Show Society, Sapphire Coast Kart Club, Southport Community Centre, Spencer Motors, Smiths Mid
North Motor Co, Stadiums Queensland, State Emergency Service (various locations), Steinborner Holden,
Sunshine Coast Turf Club, Sydney Olympic Park Tennis Centre, Tandanya Institute, Taree Race Club, Tas Motor
Accident Insurance Board (MAIB), Tocal College, Trent Driving School, Westpac Bank (Nambour), Whitsunday
PCYC, Wilkinson Bus & Coach Service, Wyong Race Course
we thank all sponsors
& supporters
Other Sponsors & Supporters
Police Support the RYDA Program
Police officers across Australia play a vital role in
the RYDA Program. The Police Session is a crucial
part of the day which benefits greatly from the vast
experience and knowledge of Police personnel.
The active involvement and support provided by
Police services in every state of Australia, including
the Federal Police in ACT greatly enhances the
value of the program and the impact of the
message on students. At least one police officer
participates at every single RYDA Program across
the country, totalling over 350 days per year.
In NSW, a specially trained team of 40 School
Liaison Police (SLP) are available in six regions
across the state to assist in conduct of the RYDA
program. The police give the RYDA Program
utmost priority and resource approximately 200
program days every year.
The Queensland Police Service
Senior
Executive
formally
endorsed the program for police
support in that state, bringing
under their “working together”
umbrella, agreeing to present
and promote the program within
the Service and to relevant
stakeholders.
In SA, the Police Commission provided his formal
approval for South Australia Police to be actively
involved in the presentation of the program across
that State.
In all States the RYDA Program receives
outstanding support and commitment from
the Police Service and we would like to take
this opportunity to formally thank them for their
continued dedication to helping to make our
roads a safer place through their involvement in
the RYDA Program.
47
“
The information and activities
provided at RYDA were all
extremely beneficial,
relevant and interesting. I’m really
glad that we had the opportunity
to participate in such a great
program.
(Student, Canberra, ACT)
”
(formerly RYDA Foundation)
Report of the Trustees
Introduction
The newly named Road Safety Education
Foundation formed in 2009 seeks to attract
gifts and bequests from the philanthropic and
corporate community to help stop the tragic loss
of young lives on our roads.
Donations to the Foundation are preserved in
perpetuity whilst income from the fund is used to
educate young Australians through its support of
the youth education programs conducted by
Road Safety Education Limited. The growth in the
corpus of the Foundation will help the sustainability
of this education.
Operational Results
The profit from ordinary activities of $153,249 (last
year $0) was transferred to Reserves. This resulted
from the donation from the Founding Donor,
Kmart Tyre & Auto Service.
Patron
The Honourable Sir William
Deane AC KBE
Sir William Deane was called
to the Bar in 1957 and
appointed Queen’s Counsel
in 1966.
In 1977 Sir William
was appointed a judge in the
Equity Division of the Supreme
Court of New South Wales
and judge of the Federal Court of Australia and
the President of the Australian Trade Practices
Tribunal. In July 1982, he was appointed a Justice
of the High Court of Australia and served on that
court until 10 November 1995.
Vice Patrons
Gillian Moore AO BA MA DipEd, Principal of the
Pymble Ladies’ College from 1989 until 2007.
Kenneth Moroney AO, APM, MBA, Commissioner
of the NSW Police Force from 2002 until 2007.
A/Prof Dr Brian Owler MB BS BSc(Med)(Hons) PhD
FRACS, an adult and pediatric neurosurgeon
based at Westmead Hospital.
The Hon James Wood AO, QC, Judge of the NSW
Supreme Court including Chief Judge at Common
Law from 1984 until 2005 and currently Chairman
of the NSW Law Reform Commission.
Trustees
Geoffrey McIntyre AM, PSM (S’pore), FAICD, F.Fin
Chairman
Albert Terence Birss CA(NZ), FCIS, FIPA
Jennifer Scott BA, BLegS, LLM, MDR
Sir William was sworn in as Australia’s 22nd
Governor-General on 16 February 1996 and
served until 2001. He was appointed a Knight of
the British Empire in 1982 and a Companion in the
Order of Australia in 1988.
Sir William was a Rotary Ambassadorial Scholar
and is an Honorary member of the Rotary Club
of Sydney.
49
Financial Report
Independent Audit Report
An independent audit of the 2010/2011 Financial
Report for Road Safety Education Foundation
(formerly RYDA Foundation) has been conducted
by Geoffrey Adcock (Partner), Storey Blackwood,
Chartered Accountants, Level 4 , 222 Clarence
Street, Sydney, NSW 2000
Income Statement & Balance Sheet
Year Ended 30 June 2011
2011 $
INCOME STATEMENT
2010
$
INCOME
GRANT
INTEREST RECEIVED
TOTAL
150,000
3,255 153,255
0
0
0
LESS EXPENDITURE
BANK FEES
6
TOTAL
6
PROFIT BEFORE INCOME TAX
153,249
INCOME TAX EXPENSE
0
INCOME TAX 153,249
0
6
RETAINED EARNINGS AT THE BEGINNING OF FINANCIAL YEAR
0
RETAINED EARNINGS AT CLOSE OF FINANCIAL YEAR
0
153,249
0
0
0
0
BALANCE SHEET
CURRENT ASSETS
Cash and cash equivalents
TOTAL CURRENT ASSETS
TOTAL ASSETS
153,349
153,349
153,349
100
100
100
0
0
NET ASSETS
153,349
EQUITY
Settlement Sum
100
Retained Earnings
153,249
100
100
0
TOTAL EQUITY
100
TOTAL LIABILITIES
153,349
51
Founding Donor
Kmart Tyre & Auto
Service
are
keen
to see their support
contribute to the
long term future and
sustainability of youth road safety education by
becoming the Founding Donor of the Road Safety
Education Foundation.
Kmart Tyre and Auto Service is a division of Kmart
Australia, and part of Wesfarmers.
Employing
over 1200 people at over 250 stores across
Australia, Kmart Tyre & Auto Service is one of the
country’s largest automotive service, repair and
tyre retailers.
As part of one of Australia’s largest corporations
they have a strong corporate social responsibility
and wanted to be involved in the partnership
as there were great synergies between the two
organisations.
Kmart Tyre & Auto Service has been involved in
keeping cars safe on our roads for over 40 years and
the new partnership with Road Safety Education
Limited to provide road safety education to new
drivers will see this taken to the next level. As an
employer of over 1200 people and the largest
single employer of apprentice motor mechanics
in Australia, Kmart Tyre & Auto Service staff will
also benefit directly from the partnership.
“
I learnt things at RYDA
that I’ll remember for the
rest of my life.
(Student, Illawarra, NSW)
”
53
The Road Safety Education Team
Terry Birss, CEO/Managing Director
(Part Time)
Previously Executive Chairman, Mr Birss was
appointed CEO/Managing Director in July 2011
to manage the affairs of the Company. His duties
include implementation and management of
policy and strategic plans especially in relation to
program veracity, financial and risk management
and stakeholder relationships.
Greg Rappo, Director of Program Development
(Full Time)
Commencing in January 2008, Greg’s key
responsibility is to expand the RYDA Program on
a National basis. Greg works closely with Rotary
Clubs and other stakeholders to establish new
venues and provides general marketing support
to promote continued growth of the RYDA
Program.
Greg Cantwell, Director of Policy & Research
(Full Time)
Commencing in December 2007, Greg has
recently moved into this newly created role. Greg
is responsibly for maintaining and evaluating the
RYDA Program content, developing company
policy and liaising with sponsors.
Brooke O’Donnell, National Operations Manager
(Full Time)
Brooke joined the Company in January 2006 and
currently oversees the operations of the company.
Brooke supports the operation of all Programs,
including training and recruitment of facilitators,
quality control of content delivery and financial
management of venues.
Josh Donohoe, National Program Venue
Manager
(Full Time)
Josh joined the Company in June 2011 and has
responsibility for supporting all RYDA venues,
overseeing establishment of new venues,
metropolitan venues and assisting volunteers in
conducting the program at regional sites.
Liane Leslie, Sydney Venue Co-ordinator
(Part Time)
Liane joined RYDA in February 2009, taking on
the responsibility for some of RYDA’s largest
metropolitan venues. Liane is responsible for
booking schools, facilitators and venues and
attending each program day at these venues to
ensure their smooth running.
Tahnia Cook, Brisbane Venue Co-ordinator
(Part Time)
Tahnia joined RYDA in May 2011, taking on the
responsibility for the three Brisbane metropolitan
venues (Chandler, Ipswich and Gold Coast).
Tahnia is responsible for booking schools, facilitators
and venues and attending each program day at
these venues to ensure their smooth running.
Jane Ward, Office Administrator
(Part Time)
Commencing in March 2010, Jane’s responsibility
is to administer Program resources (including Day
Books, student wristbands, posters, etc) to all
RYDA venues, Nationally. Jane also coordinates
correspondence to schools, confirming bookings
and Rotary Clubs in the Metropolitan areas,
advising of upcoming RYDA days.
June Ryan, Senior Accounts Administrator
(Part Time)
June joined the Company in June 2011. June’s
role is to maintain the bookkeeping for the
Company and the Foundation, and administer
accounts payable and receivable.
Directory
(formerly RYDA Australia Limited)
The Company
Road Safety Education Limited is a not-for-profit community
initiative comprising a road safety education program for
youth which is delivered by professional facilitators and
assisted by Rotary Clubs in Australia. Road Safety Education
Limited is a registered authority holder under the Charitable
Fundraising Act 1991.
Road Safety Education Limited is incorporated under
the Corporation Act 2001 as a company limited by
guarantee.
The constitution of Road Safety Education Limited requires
that not less than one half of all members of Road Safety
Education Limited and one half of the Board including
the chairman, must be members of Rotary International in
Australia.
National Office
Level 2, 10A Julius Avenue
North Ryde
NSW 2113
Directors
at the date of this report
Geoffrey McIntyre AM, Chairman
A (Terry) Birss, CEO/Managing Director
John Loughlin
Paul Pixton
Jennifer Scott
Denis Cortese
Ronald (Keith) Barton
Bankers
ANZ Banking Group Limited
Macquarie Bank Limited
Auditor
Storey Blackwood
Level 4
222 Clarence Street
Sydney, NSW
Website: www.rse.org.au
Directory
(formerly RYDA Foundation)
The Company
Road Safety Education Foundation is an endowment trust
formed in 2009 to help sustain the aim of Road Safety
Education Limited. Road Safety Education Foundation is a
registered authority holder under the Charitable Fundraising
Act 1991.
Principal Office
Level 2, 10A Julius Avenue
North Ryde
NSW 2113
Website: www.rsefoundation.org.au
Directors
at the date of this report
Geoffrey McIntyre AM, Chairman
A (Terry) Birss
Jennifer Scott
Bankers
Macquarie Bank Limited
Auditor
Storey Blackwood
Level 4
222 Clarence Street
Sydney, NSW
55
History
20012003
2004
20052006
2007
New
benchmark
in road safety
“Facilitator’s
Manual”
RYDA receives
first ‘approved
project’ status
from Rotary
District 9680
Expands to the
Central Coast
of NSW
RYDA Australia
Limited
incorporated
BOC become
Founding
Sponsor
Approved
RYDA Program
content
developed and
introduced
First Regional
RYDA Program
held in Dubbo,
NSW
First RYDA
Programs
conducted in
Tasmania.
First RYDA
Programs
conducted in
Queensland &
South Australia.
Second Sydney
Metro venue
opens at
Penrith, NSW
First major
grant awarded
through NSW
Roads & Traffic
Authority
New company
First Annual
name - RYDA
RYDA District
Australia Limited Leaders
meeting
conducted
2008
RYDA hosts
Third Sydney
75,000th student Metro venue
opens at
Homebush
First Brisbane
Metro venue
opens at Mt
Cotton
2009
RYDA wins
Queensland
Road Safety
Award
RYDA
Foundation
formed
First RYDA
Programs
conducted
in Western
Australia
Tasmanian
Government
provides
funding for
every student to
attend RYDA
New corporate
sponsors:
Suncorp, Laing
O’Rourke,
Toyota
First RYDA
Program
conducted in
the ACT
RYDA hosts
150,000th
student
49 venues
established
Nationally
RYDA
Celebrates
10 years on 7
March
New corporate
sponsors: Kmart
Tyre & Auto
Service, NRMA
Motoring &
Services
First RYDA
Program
conducted in
Victoria
New Facilitator
Training
Program
implemented
RYDA Australia
Limited
rebrands to
Road Safety
Education
Limited
RYDA
Foundation
rebrands to
Road Safety
Education
Foundation
2010
2011
2012
Snapshot
First program
conducted in
St Ives, NSW
© Copyright 2012
This report has been produced by Road Safety Education Limited. Copyright is held by Road Safety
Education Limited. The RYDA Program, or any part of it, including the session materials may not
be presented except in the context of the RYDA Road Safety Education Program by facilitators
accredited by Road Safety Education Limited. No part of this report may be reproduced without
written permission from Road Safety Education Limited.
Making our roads a safer place
Road Safety Education Limited (formerly RYDA Australia Limited) ABN: 17 110 667 706
Road Safety Education Foundation (formerly RYDA Foundation) ABN: 35 854 475 149
Level 2, 10A Julius Avenue,
North Ryde NSW 2113
Phone 1300 127 642
Fax 1300 321 127
www.rse.org.au
www.rsefoundation.org.au
Email info@rse.org.au

Concise Annual Report 2011

Transcription

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OFFICE HOLDERS President: Steve Smith Treasurer: Mike Tatem