RYDA Australia Limited
Transcription
RYDA Australia Limited
RYDA Australia Limited concise annual report 2010 Making Our Roads a Safer Place Founding Partner Rotary Clubs in ACT, NSW, QLD, SA, TAS & WA Rotary Clubs Fostering Youth Driver Awareness Founding Sponsor Table of Contents Directory 1 About RYDA 2 Road Trauma in Focus 4 Executive Chairman’s Report 6 Report of the Directors 8 A Year of Strong Growth 12 RYDA Venues 13 Commitment to Quality - Program Review 14 Future Directions 18 Rotary and RYDA 20 Student Participation 22 Financial Report 24 Sponsors & Supporters 28 The RYDA Team 33 RYDA History 34 Directory The Company RYDA is a not-for-profit community initiative comprising a road safety education program for youth which is delivered by professional facilitators and assisted by Rotary Clubs in Australia. RYDA is a registered authority holder under the Charitable Fundraising Act 1991. RYDA Australia Limited (RYDA) is incorporated under the Corporation Act 2001 as a company limited by guarantee. The constitution of RYDA requires that not less than one half of all members of RYDA and one half of the Board including the chairman, must be members of Rotary International in Australia. National Program Office Level 2, 10A Julius Avenue North Ryde NSW 2113 Directors at the date of this report A T Birss, Executive Chairman Geoffrey McIntyre AM Lead Independent Director John Loughlin Paul Pixton Jennifer Scott Executive Directors Director of Policy and Research Greg Cantwell Director of Program Development Greg Rappo Bankers ANZ Banking Group Limited Macquarie Bank Limited Auditor Storey Blackwood Level 4 222 Clarence Street Sydney, NSW Website: www.ryda.org.au RYDA Australia Limited 1 The core objectives of the RYDA Program are to: • Supply an informative road safety education resource to secondary schools to be used in conjunction with, and as assistance to, the school curriculum; • Establish in students a positive attitude to responsible motoring; • Create awareness in students of the causes of road crashes and supply practical strategies for avoiding involvement; • Create an understanding through the school community to the broader community that road safety is a community problem and that we have an individual and collective responsibility for the safety, health and security of each other. 2 Concise Annual Report 09-10 About RYDA My Life : My Choices RYDA Australia Limited (RYDA) is a not-for-profit company that has developed a road safety education program specifically designed for youth in our community. The program is facilitated in partnership with Rotary and presented by professionals. The RYDA Program The RYDA Program was developed in response to the tragic loss of young people in road crashes. The program is a community road safety initiative structured to deliver practical road safety information targeting “attitude and awareness” of young drivers and passengers. The RYDA Program is targeted at high school students (16-17 years old) and assembles in a coordinated presentation, community road safety experts to deliver sophisticated, integrated and powerful road safety education to young people at the beginning of their driving lives. The RYDA Program was developed in consultation with road safety authorities, state departments of education and the police – it is designed to complement and supplement the school curriculum and government road safety messages. Facilitators are all approved by RYDA and include Driving Instructors and Police Officers. The program was initiated in the northern suburbs of Sydney in the year 2001 and has now rapidly spread to venues across NSW and interstate to Queensland, Tasmania, South Australia and Perth in Western Australia. The first RYDA Program was also recently conducted in the ACT and plans have advanced to introduce it into Victoria. In 2009/10, more than 38,000 students attended RYDA at 49 venues located across Australia and more than 150,000 students nationally have now attended the RYDA Program. The RYDA Program is expanding nationally at over 20% per year with approximately 300 program days scheduled to be conducted in 2010/11. With the over-arching theme, ‘My Life : My Choices’, the one day RYDA Program includes six interactive sessions, delivered to small student groups that cover a broad range of topics including a broad range of topics including hazard perception, distraction management, vehicle safety, stopping distances, fatigue, and experiences from a crash survivor - all aimed at influencing the attitude of young people as passengers and/or novice drivers. The Role of the National Program Office • To liaise with National and State bodies of road safety education organisations. • To research and produce the RYDA Program and ‘Facilitator’s Manual’. • To support and train Rotary Clubs and Facilitators to deliver a consistent, professional product across Australia, providing all support materials and resources. • To set policy for working with young people. • To maintain a quality assurance Program. • To seek National sponsorship. • To produce resource materials to promote the Program. • To provide accounting support and annual audited financial reports based on local geographic areas. The Role of Rotary • To assist the RYDA Program locally through volunteer members in accordance with the documentation and content provided by the National Program Office. • To contribute or obtain funding from Rotary Clubs and other local resources to help support the affordability of the Program. • To liaise locally with schools, councils and facilitators to encourage participation. RYDA Australia Limited 3 the Road Trauma in Focus Leading Cause of Death and Injury of Youth in Australia There has been a steady decline in the total number of fatalities from road crashes over the last 40 years or so. Changes in legislation such as school speed zones, the compulsory wearing of seatbelts and improved road design all play their part in the reduction on road related fatalities. More recently, changes to licensure such as the Graduated Licensing Scheme (GLS) and improvements to car design with greater emphasis on safety features such as ABS brakes and airbags are making their mark on youth road trauma. And yet, young people, both as drivers and passengers of young drivers are over represented in crash data. Drivers aged 17-25 years make up 25% of the total of all road fatalities, although this group only represent 15% of all road users. In 2009, 361 people, aged 17-25 were killed on Australian roads; or one young person every day. 1 Although there has been a reduction in overall youth road fatalities, there has also been an increase in serious road crashes requiring hospitalisation. This has a long term ripple effect on the quality of life of the survivor, their family and community. In financial terms the effect is substantial. In relation to brain injury alone, according to the 2009 Report ‘The Economic Cost of Spinal Cord Injury and Traumatic Brain Injury in Australia’ for 4 Concise Annual Report 09-10 the Victorian Neurotrauma Initiative, the lifetime costs per incident case of Traumatic Brain Injury (TBI) is estimated to be $4.8 million for each severe TBI, across Australia. Recent research cites a range of reasons for the over representation of young people in crash data, including brain development, lack of experience and peer group pressure. Young males are most at risk, experiencing higher rates of death and hospitalisation as a result of vehicle crash. 2 Young drivers (and their passengers) are at greater exposure of risk immediately following the awarding of a probationary (P1) licence as outlined in adjacent graph for the first 6-12 months. RYDA is the only national road safety education program that is totally focussed on delivering practical road safety information for our most at risk drivers. 1. Commonwealth Government of Australia. Department of Infrastructure and Transport Bureau of Infrastructure, Transport and Regional Economics. 2. NSW Department of Health 2010 Crash Profile of New Drivers Source: “Going Solo”, Monash University RYDA Australia Limited 5 Executive Chairman’s Report Terry Birss I am pleased to present the 2010 Concise Annual Report which records significant achievements and significant growth in students attending the RYDA Program. During 2009/10 a total of 38,200 students attended a RYDA Program – an increase of 10,000 students or 35% over the previous year. Annual student attendance at RYDA has doubled over the past three years and in June 2010 the total attendance since inception passed the significant milestone of 150,000 students. The number of RYDA venues increased from 32 to a total of 49 venues in five states and the ACT. With increasing support from Rotary Clubs around Australia RYDA is now operating in 17 of the 22 Rotary Districts in Australia. To cope with this level of operations and at the request of the Board, I took up the role of Executive Chairman (part-time) continuing my role as a Director on a voluntary basis. At that time Geoffrey McIntyre AM was appointed Lead Independent Director. RYDA is indeed fortunate to have the calibre of Mr McIntyre’s counsel and I thank him especially for accepting this role. Following my appointment, up to the date of this report, organisational changes were made: Greg Cantwell was appointed, Director of Policy and Research, a new position, whilst Brooke O’Donnell, our longest serving staff member, was promoted to National Operations Manager. Our accounts were brought in-house with the appointment of a part-time Senior Accounts Administrator. These changes are designed to strengthen the management team and increase RYDA’s ability to support its growth as it continues to make the Program more available to senior high school students across Australia. 6 Concise Annual Report 09-10 On behalf of the Board I express profound appreciation to our Founding Sponsor, BOC which continues its substantial financial support. The RYDA Program and brand will be further enhanced by an Australian/New Zealand regional approach adopted by both RYDA Boards. This collaboration is currently focusing on the RYDA Program and the BOC relationship through BOC’s concurrent support of the RYDA Program in New Zealand. This year we welcomed two new RYDA partners: In Queensland, the financial services group ‘Suncorp’, and Laing O’Rourke one of the world’s largest construction companies which has a special interest in the Hunter Valley NSW and WA. Toyota Australia has also come onboard as a sponsor and with them we anticipate developing the Southern Metropolitan area of Sydney and Victoria. All of our stakeholders have a strong interest in assisting RYDA in its quest to reduce road trauma amongst young Australians. Rotary Clubs fostering youth driver awareness: Rotary’s support of RYDA across most districts of Australia, has once again demonstrated Rotary’s motto of “Service Above Self”. Hundreds of dedicated Rotarians through their tireless volunteer efforts have helped facilitate the affordability of the Program. RYDA is a major project for Rotary across Australia. On behalf of our Directors, all of whom are Rotarians, thank you Rotary! Education is a community responsibility with all elements of society, schools and their communities, corporates and philanthropic organisations and of course governments having an important role to play. We at RYDA have demonstrated an Schools can be confident that by investing the time in providing the RYDA Program to their students at any one of our 40+ venues nationally, they will be exposing their students to a rigorous, well researched and expertly delivered program that will provide information that can save lives. Rotary can be confident, that their road safety education program has the endorsement of road safety education professionals and the support of government departments. This was recently illustrated by the Queensland Police Service endorsing the RYDA Program for police support throughout that State. Governments can be confident that their road safety messages will be delivered in a highly professional, innovative and engaging way to get optimal response from students, so the road safety education message “sticks”. ability to bring these sectors of society together to provide senior high school students a research and evidence based education program, year in and year out. As a ‘not-for-profit’ organisation, we rely very substantially on the support of this community. This year it was pleasing that the then Tasmanian Premier David Bartlett announced the provision of annual funding for the RYDA Program whilst in Queensland, the Minister of Transport Rachel Nolan announced RYDA as a winner of the 2009 Road Safety Awards. RYDA continues to emphasise that young Australians deserve a fair-go - the right to receive the best education that we as a community can provide before they are subject to the penalties for breach…. whether from enforcement or tragically loss of life or serious injury. The RYDA Program is designed to give young people as both drivers and passengers the opportunity to make their decisions from a base of knowledge and consequence. 2010 has marked a significant milestone in the history of RYDA as we welcomed the most important advancement of the Program since inception with the release of the new RYDA Program. Extensively researched and widely consulted, the new RYDA Program has developed a product in which the community can have confidence will deliver for our young people. On first glance, the subtleties of the RYDA Program can be missed. No longer are competent road safety education programs simply about providing information and improving knowledge, but are concerned with engaging with students to provide them with not only the skills and capacity but also the motivation for behavioural change. The simplicity of the RYDA Program belies the depth of research that is required to ensure the Program is up to date and appropriate. I am conscious of the significant resources required to develop and maintain a road safety education program that is worthy of the support of schools and road safety education professionals. On behalf of the Board I express particular appreciation to senior management for their extraordinary efforts over the past two years in consulting, researching and developing the content for our revised Program, According to the Australian Bureau of Statistics, RYDA’s target market will trend downward, by some 5% over the coming seven years, which will have some impact on RYDA’s future growth. We plan to consolidate past growth, broaden the company’s financial foundations and implement our policies and procedures for the roll-out of the new Program. Our sincere thanks go to all of our stakeholders. RYDA’s success is a product of this support and its dedicated Directors and staff. Together, they have developed plans and produced the results contained in this report. As I have said before, whilst the management team is small in number, it is huge in heart. My thanks go to them and to my fellow directors for their contributions and valuable support throughout the year. December 2010 RYDA Australia Limited 7 Report of the Directors Introduction The Directors are pleased to present the financial report for RYDA Australia Limited (RYDA) for the period ending 30 June 2010. The financial report comprises the financial statements and the notes thereto being the Income Statement, Balance Sheet, Cash Flow Statement and notes thereto. Principal Activities The principal activities of RYDA during this fiscal period were the provision of a road safety education program for youth which is delivered by professional presenters and facilitated by Rotary Clubs in Australia. RYDA is a registered authority holder under the Charitable Fundraising Act 1991. Change in State of Affairs During the financial period there were no significant change in the state of affairs of RYDA or of its principal activities except as set out in this report and in the financial statements and notes thereto. Subsequent Events There has not been any matter or circumstance, other that referred to in this report and the financial statements and notes thereto, that has arisen since the end of the financial period, that has significantly affected, or may significantly affect the operations of RYDA, the results of those operations, or the state of affairs of RYDA in future years. Operating Result The deficit from ordinary activities is $47,239 (last year deficit $83,125). $47,239 was transferred from Reserves (last year $83,125). 8 Concise Annual Report 09-10 Information on Directors and Meetings Directors (a) Qualifications and experience Directors of of Albert Terence Birss CA(NZ), FCIS, PNA – Executive Chairman Mr Birss was appointed Executive Chairman (part time) in May 2010. He is also an accountant in public practice specialising in the provision of business and financial advice. Mr Birss’ experience includes corporate reconstruction and recovery, the establishment of new businesses and commercial dispute resolution. His background includes corporate acquisition and consultancy for a Fortune 500 company and extensive experience in the finance industry during which time he held senior positions in corporate lending, risk assessment and internal audit. Mr Birss is a director of several private companies and also holds the position of Deputy Chair of RYDA in New Zealand. Mr Birss is a Rotarian and is a trustee of the RYDA Foundation. In his role as Executive Chairman Mr Birss reports to the Board by way of the Lead Independent Director. He is remunerated on terms and conditions approved by the Board. Mr Birss exercises separately in his personal capacity as a volunteer, his authority as the Chair of the Board of Directors. Board meetings are chaired by the Lead Independent Director. Geoffrey McIntyre AM, PSM (S’pore), FAICD, F.Fin. – Lead Independent Director Mr. McIntyre was appointed Lead Independent Director in May 2010. Formerly the non executive Chairman of the Bank of China Australia Ltd Mr. McIntyre retired from his banking career in January 2010 having also held senior executive positions in Australian and Singaporean banks. He is a Past President of Alzheimers Australia NSW and has been on that Board for over eight years. He joined the Rotary Club of Sydney in 1984 and was President in 1998/99 and made a Paul Harris Fellow in 2000. He was made a Member (AM) in the General Division of the Order of Australia in January 2005 for his service to business and finance, to the promotion of international relations and to the community. McIntyre is the Chairman of trustees of the RYDA Foundation. John Loughlin Mr Loughlin is the Managing Director of a building contracting company specializing in the construction of sport and leisure facilities for community groups including schools. He has wide experience in business including quality assurance, environment and safety policy, marketing and costing and project management. Mr. Loughlin was instrumental with others in establishing the RYDA Program, contributing to policy formulation and implementation in such areas as program content, research, risk assessment, quality assurance and sponsorship and liaison with government and government authorities. Mr Loughlin is a Rotarian. Paul Albert Pixton Dip FP, Certified Financial Planner, JP Mr. Pixton was managing director of a Financial Planning Practice which has been in business for over 20 years in the Hills District of Sydney. He specialised in advice in the superannuation and retirement fields for both corporate and individual clients. He recently sold this business and is now the managing director of a general insurance company. Paul is also involved in charitable works and is a local business leader. He has long involvement with road safety and was one of the founders of the RYDA program. Mr. Pixton is a Rotarian and a Past President of the Rotary Club of Dural. Jennifer Scott BA, BLegS, LLM, MDR Ms Scott was admitted in 1980 as a Solicitor in New South Wales and was previously a partner and director in law firms in metropolitan west Sydney working in the areas of commercial law, environment and local Government law for councils, public interests groups and developers. As part of her legal practice, over the past 15 years she has undertaken in various jurisdictions in excess of 1,500 mediations and conciliations as well as over 600 arbitrations. Between 1996 and 1999 Ms Scott worked as senior adviser to the Federal Minister for the Environment and Heritage, Senator Robert Hill. She retired from legal practice in 2005 to focus on her practice, ScottADR, which provides dispute resolution services to private and government organisations and to the courts. Ms Scott is a Rotarian having held the position of District Governor in 2007/08. She is on the boards of the Australian Rotary Foundation Trust and Rotary Down Under and is a trustee of the RYDA Foundation. RYDA Australia Limited 9 continued Report of the Directors George Papallo OAM., JP. BSc., Dip Tech(Sc)., MEd(Admin)., Cert IV TAA., FAITD Mr Papallo formerly held the position of Chief Executive Officer of Macquarie Community College. He spent 15 years as a teacher and a further 10 years with NSW Department of Education as head of the Training Unit, responsible for the professional development of the teachers and executives in the Northern Region of Sydney. Mr Papallo received his OAM for services to Adult Education and the Community of Ryde. He is a Rotarian and holds the position of District Governor for District 9680 in 2010/11. Qualifications and experience of the Executive Directors (b) The following Directors held office as follows: • A T Birss, Chairman appointed on incorporation • John Loughlin appointed on incorporation • Paul Pixton appointed on incorporation • George Papallo appointed 1st May 2007: resigned 31st July 2009 • Geoffrey McIntyre appointed 25th September 2007 • Jennifer Scott appointed 19th June 2008 Greg Rappo B.Sc.Agr. (Hons.), FAICD Mr Rappo was appointed to the position of Director of Program Development in January 2008. He has a background in sales and marketing that has included a range of senior management positions with multi-national corporations including Chevron, Abbott Laboratories and Sumitomo. Greg is a Fellow of the Australian Institute of Company Directors; an active member of the State Emergency Service (SES); Past President of the Rotary Club of St Ives and a current Assistant Governor in Rotary District 9680. (c) Attendance at meetings During the financial year, eight (8) meetings of Directors were held (six meetings in the prior period). The number of meetings attended is as follows: 2010 2009 • A T Birss 8 6 • John Loughlin 6 6 • Paul Pixton 7 5 • Geoffrey McIntyre 8 5 • Jennifer Scott 6 4 • George Papallo 0 5 (Resigned 31/07/09) Greg Cantwell BA (Soc Sci) Originally appointed to the position of Director of Operations in December 2007, Mr Cantwell was appointed Director of Policy and Research in September 2010. Greg has worked extensively in the not-for-profit and health sectors. This has included developing and implementing innovative health education and research programs targeting high school students. He is also a company director. Adoption of Australian Equivalents to IFRS As a result of the introduction of Australian equivalents to International Financial Reporting Standards (AIFRS), the company’s financial report has been prepared in accordance with AIFRS standards. Auditor’s Independence Declaration A copy of the auditor’s independence declaration as required under section 307C of the Corporations Act 2001 was submitted to the Australian Securities and Investments Commission. This statement is made in accordance with a resolution of the Directors and is signed for and on behalf of the Directors by AT Birss, Chair and P Pixton, Secretary/Director, October 2010. 10 Concise Annual Report 09-10 “ The information and activities provided at RYDA were all extremely beneficial, relevant and interesting. I’m really glad that we had the opportunity to participate in such a great program. (Student, Canberra, ACT) ” RYDA Australia Limited 11 A Year of Strong Growth Director of Program Development, Greg Rappo During 2009-10 the RYDA Program has continued to achieve strong growth as reflected by all major indicators including student participation, number of venues and geographic coverage. Of course our key indicator of growth is student participation – during 2009/10 we had a total of 38,200 students attend a RYDA Program. Student attendance for the year increased by 10,000 students or 35% versus the previous year - in just three short years, annual student attendance at RYDA has doubled. In June 2010 the total attendance since inception passed the significant milestone of 150,000 students. New South Wales continues to be the major state for the RYDA Program in Australia with over 25,000 students attending RYDA in NSW during 2009/10 – this represents nearly 45% of total Year 11 students in the state. Importantly with 32 venues strategically located across NSW we are making the RYDA road safety education program accessible to the majority of senior high school students. Queensland has been a great success story for RYDA in 2009/10 with student attendance increasing more than four-fold to over 7,000 students. Our new venue at Chandler in Brisbane has proven to be a great success with over 3,000 students attending during the year. An additional nine new venues were established in Queensland regional centres during 2009/10 including four on the Sunshine Coast plus at Cairns, Toowoomba and the Gold Coast. During the year we were very pleased to receive formal endorsement from the Queensland Police – this includes approval for Police Officers in Queensland to present and promote the RYDA Program. Tasmania had a very successful year with attendance from over 4,300 students – this represents strong growth of around 25% versus the previous year and a participation rate of nearly 70% of the eligible student population. Growth of RYDA in Tasmania has been driven by generous 12 Concise Annual Report 09-10 financial support provided by the Tasmanian Government – in addition the state government has endorsed RYDA as an integral component of the education curriculum in all Tasmanian high schools. RYDA continues to achieve good steady growth in Western Australia and South Australia with plans for the establishment of several new venues in the year ahead. During the year our first program was also conducted in the ACT with students attending from Canberra Girls’ Grammar School in June 2010. Planning is well advanced to conduct the first RYDA program in Victoria in early 2011 – this will complete our national coverage and confirm RYDA as the largest national road safety education program for senior high school students in Australia. Nationally during 2009/10 we established an additional 17 RYDA venues taking the total to 49 venues. With increasing support from Rotary Clubs around Australia we now have RYDA operating in 17 of the 22 Rotary Districts in Australia. We remain committed to providing young adults with the best possible road safety education program and to help make our roads a safer place for all in our community. RYDA Venues 2009-10 ACT Canberra New South Wales Armidale Bathurst Bega Central Coast Cowra Dubbo Eurobodalla Homebush Illawarra Kempsey Leeton Macksville Maitland Narrabri Nelson Bay Orange Penrith St Ives Taree Wagga Wagga West Wyalong Woolgoolga Yamba Young Queensland Airlie Beach Ayr/Home Hill Cairns Caloundra Chandler Gold Coast Gympie Hervey Bay Kingaroy Mackay Nambour Noosa Toowoomba South Australia Barossa Valley Clare Gawler Salisbury Tasmania Devonport Hobart Huon Valley Launceston Queenstown Smithton Western Australia Perth RYDA Australia Limited 13 Commitment to Quality RYDA Program Review The much anticipated new RYDA Program was piloted in early 2010 and rolled out across venues from July. Following extensive review and research, the new RYDA Program delivers road safety messages using a broad range of strategies and approaches to better engage with young people. Using a mix of presentations, small group work, interactive discussions, DVD’s, media clips and poster work, the RYDA Program seeks to provide students with information so they can make informed decisions and develop strategies to make good choices. A significant change in the Program was to shift from Presenters to the more appropriate role of Facilitator. This allows for better engagement with all students who are often at different points in their driving careers. By having students come up with their own solutions, rather than be just given the information, it allows them to test their own understanding in a supportive and encouraging environment. Close attention has been paid to ensure that the RYDA Program is well supported by research and literature. RYDA has adopted a number of strategies and focus points in line with this research. These include: • evidence-based content developed in consultation with a Health Program and Education consultant • update of content to include current government messages 14 Concise Annual Report 09-10 • experiential learning strategies, engaging students as “critical thinkers” • more interaction to maintain attention and improve learning outcomes • a variety of learning styles and environments between each session • materials that reflects the sub-text of the Program: ‘My Life : My Choices’ • material designed to evoke a strong emotional response from students rather than explicitly shock with graphic images • more focus on passengers and their role in road safety RYDA worked with many organisations and individuals who gave generously of their time and expertise in the development of the new program material. These included the Departments of Transport and Roads (& Road Safety), Departments of Education (including Catholic & Independents), Driving Instructors, Police, Students and Teachers. All aspects of the new Program content and educational strategies were rigorously pilot tested and evaluated. RYDA entered into 2010 and beyond with an exciting and well developed program that set a new benchmark in road safety education, providing learner and novice drivers with a unique and valuable learning experience. “ I had always viewed any loss of my teaching time as very frustrating but having participated in this program, I view it as essential learning (Teacher, Homebush, NSW) ” Engaging Students as Active Learners Do We Shock them into Submission? Research shows that passive involvement in lessons, that is listening to an instructor or reading, generally leads to a limited retention of knowledge as outlined in the ‘Cone of Learning’ (below) and that by adapting the way in which we present material to students, we can create an environment in which knowledge retention is significantly increased. One of the best methods is to use an ‘active learning’ approach. If all we had to do was to shock young drivers with graphic footage of road carnage to change their attitude to road safety it would all be very simple; indeed we could show them repeated clips from accident reports on the nightly news. Quite simply, ‘active learning’ is involving students directly and actively in the learning process itself. This means that instead of simply receiving information verbally and visually, students are participating and doing. By engaging students in doing something besides listening to a lecture, helps them not only learn, but apply the crucial messages of the RYDA Program. Every session is a conversation or inclusive demonstration designed so that students can explore and experience their current sense of truth and knowledge and test the formula with new knowledge and experiences. RYDA’s learning is for life. The more we challenge the brains of our students, the more they will retain and draw on in real life situations. After two weeks we tend to remember.... 10% of what we read reading 20% of what we hear hearing words watching a movie e 50% of what we see and hear ssiv looking at pictures pa 30% of what we see Below: ‘Cone of Learning’ adapted from Edgar Dale “Audio-Visual Methods in Teaching, Holt, Rinehart and Winston looking at an exhibit watching a demonstration seeing it done on location giving a talk doing a dramatic presentation simulating the real experience doing the real thing tive 90% of what say & do participating in a discussion ac 70% of what we say In a recent research paper (Lewis et al 2007), it is highlighted that viewers have become resistant or numbed to shock as a tactic to change behaviour. Shock tactic advertising came into our culture over thirty years ago however it soon started to lose its impact. With the introduction of computer games and advanced special effects in films, audiences had been desensitised to the graphic images. Importantly, the authors highlight a number of shortcomings of using shock tactics and warn that such negative approaches impact on the effectiveness of the messages. An evaluation of attitudinal driving workshops which target 16-25 year old drivers was conducted by the Review and Evaluation Unit of the Queensland Police Service. Their findings revealed that the personal, emotional stories are more effective in persuading people to change their driving attitudes. The new RYDA Program encapsulates the ideas contained in these research papers - it is an emotional program that provides practical and meaningful strategies for young people to become better drivers and passengers, making better decisions and being acutely aware of the consequences of poor choices. RYDA Australia Limited 15 continued Commitment to Quality A Snapshot of RYDA’s Six Sessions Session 1: Stopping Distances Through experiential learning, students have the opportunity to compare what they think they know about the distance it takes a vehicle to stop with the actual stopping distance. Students are shown the impact of differing speeds, reaction time and vehicle traction on the length of time that it takes to stop a vehicle. They are given the opportunity to travel in a vehicle, driven by a licensed driving instructor, as well as observe from outside. The importance of the condition of the vehicle is emphasised along with the impact of road conditions. Session 2: Crash Survivor A powerful presentation by a crash survivor who has a brain or spinal injury as a result of a vehicle crash. The session features a short, interactive introduction, designed to get students thinking about how a permanent injury would directly effect their plans for future career, travel and relationships. The ensuing conversation with the survivor reinforces to students that car crashes can happen to them and that such crashes can leave permanent trauma for the survivor, their families and the community at large. Session 3: My Wheels Being safe on the road involves more than just attitude. It also concerns the types of vehicle in which young people are travelling. At the beginning of this session, students are given a blank poster and an unlimited budget and are asked to design their perfect car. The results almost always include items such as neon lights, mag wheels and stereos. Rarely do students design a car with many, if any, safety features. In this session, the facilitator leads a group discussion helping students to identify what a safe car looks like, how to research their options before purchase and how to make sure that the car they are travelling is in good condition. 16 Concise Annual Report 09-10 Session 4: Police An open discussion with a Police Officer, this session gives students the opportunity to learn about the role of Police in motor vehicle crashes, common traffic offences , the penalties that come along with them and the lasting effects of road trauma. The themes for discussion are framed around a powerful film which is shown at the beginning of the session. The film tells the very real and raw story of a vibrant young woman taken too soon, as told by family and friends still learning to cope with the loss and make sense of her death. It is hard hitting and unashamedly emotional and shows the real consequences of road trauma, causing the students to stop, reflect and to act. Session 5: Hazards, Distraction & Risk A high energy session aimed at familiarising students with the most common crashes involving young people and how to prepare to avoid or minimise their impact. The session also focusses on the important role of the passenger. Together, students identify distractions that they can control or remove in order to prepare them better for circumstances outside their control. The session is presented with the aid of video footage and involves students taking part in several fun ‘hazard perception’ tests. Session 6: Plan B An interactive workshop focusing on the impact that alcohol, drugs and fatigue have on driving ability. Through small group work and student presentations, students identify planning strategies for travelling safely, even when their original plans go wrong and they need to implement “Plan B”. It is hoped that conversations led by the students in this session will help to develop a culture of pre-planning for unexpected situations by challenging their ideas about the role of alcohol, medication and/or fatigue in car crashes. By devising workable strategies with their peers in a safe environment ahead of time, young people are in a better position to adapt and implement a safe option in an emergency situation. RYDA Australia Limited 17 Progress & Future Directions Director of Policy & Research, Greg Cantwell The next 12 months for RYDA is a special year as we celebrate 10 years since the program commenced in St Ives. RYDA Australia will mark this occasion in an appropriate manner. Much has been achieved in this time and is well documented throughout this Concise Annual Report. True to form, RYDA Australia continues to be a forward looking organisation with much more work to be done in keeping young people safe on our roads. Evaluation and Research The most significant shift in the 10 year history of the RYDA Program has been the development of the new RYDA Program content. As part of the review, the RYDA Program will undertake more rigorous evaluation of Program content. Data will continue to be routinely gathered from teachers and students with an emphasis on measuring a change in attitude, behaviour and knowledge from attending students. With almost 40,000 students attending the Program annually, this creates an impressive dataset on the experiences of young people in relation to road safety education. RYDA will contribute to the ongoing debate concerning youth road trauma through attendance and presentations at industry conferences, forums and specialist meetings. Extending the Message RYDA plays a major role in the Road Safety education experience for novice drivers, but we are only one part of a complex learning environment. However, we are focused on making the information from the RYDA Program stay with the students. New initiatives will be explored to further extend the learning from resources for teachers to workshops for parents. To date a Parents Program has been trialled in Hobart providing parents with strategies and information to support their new driver. This pilot program was funded by the Motor Accidents Insurance Board (of Tasmania). 18 Concise Annual Report 09-10 Annual Meeting for District Leaders The annual two day meeting of Rotary District Leaders of the RYDA Program was held at the BOC head office. Representatives from 15 Rotary Districts attended the meeting and experienced the new RYDA Program first hand. An important component of the meeting is awarding the RYDA-BOC Champions Award to those Rotarians who have contributed greatly to the growth and success of the RYDA Program. Choosing the champion is never easy and this year for the first time saw the award split between two most deserving winners, Peter Chivers from Rotary District 9700 and Ken Patterson from Rotary District 9650. Such meetings provide an excellent opportunity to formally consult with Rotary about the direction of the Program. Accordingly, such opportunities will be extended in future years. Corporate and Community Partners RYDA is fortunate to have the support from many corporate and community partners. Our Founding Sponsor, BOC continue to provide unwavering support of the RYDA Program providing significant cash and in kind donations to RYDA. This support extends to office and administrative support as well as BOC employees attending RYDA Program days as volunteer guides. Suncorp CTP Insurance is a strong supporter of the Program in Queensland. Apart from their financial support, Suncorp have been providing substantial numbers of volunteers across Queensland as well as the production of a new promotional DVD. A donation from Laing O’Rourke has allowed RYDA to produce a new film for the Police Session. The film, ‘Remembering Genevieve’, is now an integral part of the RYDA Program. Donation from Laing O’Rourke staff as part of their Christmas collection was used in the printing production of the highly valued RYDA Facilitator’s manual. Toyota Australia, as part of their Community Spirit Program is a recent addition to the growing stable of corporate supporters. This partnership will see the RYDA Program expand into areas in Victoria as well as an excellent opportunity to develop partnerships with local Toyota dealers. The Royal Automobile Club of Tasmania (RACT) has recently committed to supporting the RYDA Program in Tasmania. Support from key organisations such as RACT demonstrates the quality of the program and the important role RYDA plays in delivering road safety education. RYDA will continue to engage with the corporate and community sector so, together, we can make a valuable and targeted contribution to reducing youth road trauma. RYDA Australia Limited 19 Founding Partner Rotary Clubs in ACT, NSW, QLD, SA, TAS & WA The RYDA Program is facilitated in partnership with Rotary; the world’s first service club organisation with more than 1.2 million members in 33,000 clubs worldwide. Rotary club members are widely recognised as volunteers who work locally and internationally to improve health, provide education and promote peace under the motto ‘Service Above Self’. Rotary and RYDA The active support and close involvement of Rotary is a fundamental aspect in the success of the RYDA road safety education program – there are over 1,100 Rotary Clubs with some 34,000 members (Rotarians) located in communities across all cities and rural towns in Australia. Rotary provides the RYDA Program with access to a vast volunteer support base and introduction to many community groups including schools and local business organisations. 20 Concise Annual Report 09-10 Rotary RYDA acknowledges the valuable contribution made by way of donations and volunteer support by Rotary District 9680 which it is pleased to recognise as the ‘Founding Rotary District’. The RYDA Program is an Approved Project of Rotary District 9680. Contact with high schools to arrange attendance at a RYDA Program is generally initiated by a local Rotary Club that often already has an existing relationship with the school through other Rotary youth programs. Across Australia there are approximately 1,400 high schools with around 175,000 Year 11 students. It is typical that any particular Rotary Club would have 1-3 high schools in their geographic area. Rotary participates in RYDA by providing volunteers and financial support through donations – identifying the RYDA road safety education program as the focus of club fundraising activity creates very good community interest and support. Rotarians play a vital role at RYDA days by acting as guides for each of the student groups participating in the six program sessions. Rotarians with good organisational skills and availability for a long-term commitment to the program also assist by accepting a role as Day Manager at our various RYDA venues. RYDA and Rotary Clubs across Australia are working together to help make our roads a safer place. “ There is no other Rotary project that gives us the opportunity to reach and positively influence so many young people in our community (Rotarian, Sydney, NSW) ” RYDA Australia Limited 21 Student Participation ‘Graduates’ The RYDA Program has shown outstanding growth in student numbers since it started. 38,215 students attended RYDA during 2009/10, taking the total number of graduates to 153,910 as of 30 June 2010. Students participating in RYDA each year 09/10 08/09 07/08 Fiscal Year 06/07 05/06 04/05 03/04 02/03 01/02 00/01 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 RYDA ‘graduates’ - total students 0 10,000 00/01 30,000 01/02 22 Concise Annual Report 09-10 50,000 02/03 70,000 03/04 04/05 90,000 05/06 110,000 06/07 07/08 130,000 08/09 150,000 09/10 40,000 Student Participation Venues The number of venues continued to show strong growth during the year. RYDA Venues 50 45 40 35 30 25 20 15 10 5 0 00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/10 Fiscal Year RYDA Venues Geographical Spread of Participating Schools RYDA Australia Limited 23 Financial Report Income The Annual Report which includes the Audited Financial Statements of the company is distributed to members for adoption at the Annual General Meeting. Set out below is summarised financial information including excerpts from the Audited Financial Statements. Total income for the year was $1,330,671 1% 1% 11% 2% 34% Schools Rotary Donations Grants (Government) Grants (Councils) Corporations (Cash) Corporations (In Kind) Program Fee Interest Other 40% 5% 4% 2% Schools Less discounts given (support from): Community, including Rotary Corporate (BOC) Grants applied to school/student fees Grants from Corporations (cash) Program Fee Rotary Donations Grants (Government) Grants from Corporations (in kind) Grants (Councils) Other Interest 24 Concise Annual Report 09-10 $1,253,035 -$ -$ -$ $ $ $ $ $ $ $ $ 448,410 324,255 33,032 532,985 149,882 70,357 56,231 28,900 26,489 10,946 7,543 94% -34% -24% -2% 40% 11% 5% 4% 2% 2% 1% 1% Financial Report Expenditure Total expenditure amounted to $1,378,000 1% 1% 11% 15% Facilitators 3% Venues & Catering 2% Transport Printing, Advertising & Pres. Materials 8% 16% Communications & Travel Employment/Contractors Program Research, Maint. & Dev. Accounting & Compliance 1% IT, Equip., Depreciation & Office Costs Program Fee 8% Insurance, Interest & Fees Other 31% Employment/Contractors Venues and Catering Facilitators Program Fee Printing, Advertising and Presentation Materials Program Research, Maintenance and Development Communications and Travel IT, Equipment, Depreciation & Office Costs Accounting and Compliance Transport Interest, Insurance and Fees Other 3% $428,241 $224,292 $205,375 $149,882 $109,199 $116,298 $ 38,926 $ 44,603 $ 28,381 $ 12,042 $ 11,928 $ 8,833 31% 16% 15% 11% 8% 8% 3% 3% 2% 1% 1% 1% RYDA Australia Limited 25 Income Statement For the Year Ended 30 June 2010 2010 $ 2009 $ REVENUE FROM ORDINARY ACTIVITIES PROGRAM VENUES 667,630 470,533 NATIONAL PROGRAM OFFICE 663,041 545,267 1,330,671 1, 015,800 TOTAL EXPENDITURE PROGRAM VENUES NATIONAL PROGRAM OFFICE TOTAL 629,798 475,311 748,202 623,614 1,378,000 1,098,925 PROFIT/(LOSS) FROM ORDINARY ACTIVITIES BEFORE INCOME TAX EXPENSE (47,329) INCOME TAX 0 NET PROFIT/(LOSS) AFTER INCOME TAX (47,329) (83,125) 0 (83,125) Excerpts from the Audited Financial Statements 26 Concise Annual Report 09-10 Balance Sheet As At 30 June 2010 2010 $ 2009 $ CURRENT ASSETS Cash and cash equivalents 173,415 317,340 Trade and other receivables 197,249 122,609 TOTAL CURRENT ASSETS 370,664 439,949 NON-CURRENT ASSETS Investments RYDA Foundation 1,100 0 Property, Plant & Equipment 17,778 7,704 TOTAL NON-CURRENT ASSETS 18,878 7,704 TOTAL ASSETS 389,542 447,623 CURRENT LIABILITIES Trade and other payables 118,267 157,235 Short Term Provisions 37,499 26,400 TOTAL CURRENT LIABILITIES 155,766 183,635 NON-CURRENT LIABILITIES Long Term Provisions 27,077 9,990 TOTAL NON-CURRENT LIABILITIES 27,077 9,990 TOTAL LIABILITIES 182,843 193,595 NET ASSETS EQUITY Reserves 206,699 254,028 254,028 337,153 Current Earnings/(Loss) (47,329) (83,125) TOTAL EQUITY 206,699 254,028 Excerpts from the Audited Financial Statements RYDA Australia Limited 27 Founding Sponsor BOC Why does BOC support RYDA? There are no higher priorities for BOC as an organisation, than the health and safety of their employees, customers, suppliers and the broader community. As part of this genuine commitment, they provide their employees with internal safety schemes, such as the BOC Healthy Choices initiative and the benchmarked BOC Driver Safety programme, which promotes safe driving behaviour 100% of the time. The RYDA Program therefore has great synergies with BOC’s own safe driving culture - and this is why they have been keen to support the development of this Youth education initiative for younger drivers. About BOC BOC is a member of the world leading gases and engineering company, The Linde Group, with more than 51,000 employees working in around 70 countries worldwide. For more than a century, BOC gases and expertise have contributed to advances in many industries and aspects of everyday life. BOC’s product range includes gases and mixtures which are used for steel-making, refining, chemical processing, environmental protection, wastewater treatment, welding and cutting, food processing and distribution, glass production, electronics and health care. Further information about BOC’s products and services can be found at www.boc.com.au. BOC became the founding sponsor of the RYDA Program in 2004 when it was a small yet growing program. Through the sponsorship money BOC have contributed, RYDA have been able to expand the program from being a local NSW initiative to venues across NSW and interstate to Queensland, South Australia, Tasmania and Western Australia. Pictured (above): Managing Director of BOC South Pacific, Colin Isaac meets with RYDA District Leaders (top of page): BOC employees Paul Stathers and Graham Stevens with students from MacKillop Catholic College, NSW and RYDA’s Greg Cantwell 28 Concise Annual Report 09-10 Major Sponsors Suncorp Insurance CTP is a proud and committed supporter of the RYDA Program in Queensland. Apart from a significant financial contribution, Suncorp provides staff volunteers to assist on Program Days at venues throughout the State and every student in Queensland receives a Suncorp P Plate protector. This year as a major sponsor of RYDA, Suncorp Insurance CTP funded a RYDA promotional DVD to encourage greater student participation. The DVD delivers an engaging, first hand view of the program activities and student feedback. The DVD aims to boost support from schools and parents, with the ultimate goal of increasing the number of students completing the RYDA program. Suncorp Insurance CTP provides millions of dollars through CTP claims but also commits to the human side of the equation by supporting road safety education providers such as RYDA and working with injured people and their families. About Suncorp The Suncorp group of companies offer a range of financial products and services in banking, general insurance, life insurance, superannuation and investment products across Australia and New Zealand. The Suncorp group has more than 16,000 employees and relationships with over 7 million customers and is a top 25 ASX listed business with over $95 billion in assets. Often, the expression ‘sustainability’ refers to the environment only and concentrates on reducing carbon footprints and greenhouse gas emissions. Laing O’Rourke has embraced a sustainability agenda that covers a much broader spectrum. In 2008, we launched EPIC, a sustainability program focusing on Environment, People, Industry and Communities. The RYDA Program meets Laing O’Rourke’s objective of leaving a positive legacy in the communities in which they operate, through a commitment to youth training which is why Laing O’Rourke are pleased to have supported RYDA Australia. About Laing O’Rourke Laing O’Rourke is one of the world’s largest construction companies with offices across Australia, the UK, South East Asia and the United Arab Emirates. Laing O’Rourke is 100 per cent privately owned, with more than 18,000 employees worldwide. Toyota Community Spirit, Toyota Australia’s corporate citizenship program, develops partnerships that share Toyota’s skills, networks, expertise and other resources with the community. The program provides opportunities for Toyota to participate in issues and activities that are important to the Australian community. Toyota Australia are proud to be associated with the RYDA Program and to work with RYDA to expand the program into Victoria. About Toyota After over 50 years in Australia, Toyota has grown to be one of Australia’s leading automotive companies. Toyota Australia is a leading manufacturer, distributor and exporter of vehicles, with a market share of 21 percent as at the end of the 2010 calendar year. RYDA Australia Limited 29 Other Sponsors & Supporters Every RYDA venue relies on the support & involvement of local Rotary Clubs, businesses and community organisations. Please see venue pages at www.ryda.org.au for a comprehensive list of local sponsors and supporters. Federal & State Governments Department of Agriculture, Fisheries & Forestry Dept of Infrastructure, Energy & Resources, Tas Disability South Australia NSW Offices of Fair Trading Office of Road Safety, WA Police authorities in all States Primary Industries and Resources of SA Queensland Transport Roads and Traffic Authority of NSW School, Drug Education & Road Aware, WA State Departments of Education Local Government The RYDA program enjoys strong support from local councils at many venues. Significant, ongoing, financial support has been provided by the following: Bathurst Regional Council Baulkham Hills Shire Council Gosford City Council Shellharbour City Council Wyong Shire Council Educational and Community Groups Australian Independent Schools Association Brain Injury Association of Australia Brain Injury Association, NSW Brain Injury Association of Tasmania Catholic Education Commission NSW Headway, Wollongong Paraplegic Benefits Fund Illawarra Volunteers in Policing Tasmanian Acquired Brain Injury Service Think Twice, Westmead Hospital Tocal College Campuses (Paterson & Yanco) YouthSafe Corporations, Clubs and Foundations Bananacoast Community Credit Union Bathurst Truckie’s Ball Committee Bega Valley Motors Bendigo Bank (various locations) Black Toyota, Toowoomba BlueScope Steel Bloomfield Hospital Brian Hilton Motor Group Camp Clayton Management Clare Sports Club Coastwide Driving School Coates Hire (various locations) Coporations, Clubs and Foundations (cont) CMT Queenstown Cowra Antique Car Club Cowra Gun Club Cullen Holden, Taree Dubbo City Toyota The Epping Club Flexihire - Airlie Beach Gary Crick Autos Grand Prix Mazda (Aspley) Hampel Woodards Hillis Ford The ‘House With No Steps’ Illawarra Toyota Ken Mills Toyota Klosters Group Logan Diggers McDonalds (various locations) Mackay Motor Traders - MTAQ MMG Rosebery Motors Group Tasmania Motorsports Tasmania Moruya Jockey Club Moruya Nissan & Kia Noosa Classic Car Club NRMA Motoring Services NSW Rural Fire Services Parsons Brinckerhoff Performance Automobiles Primary Industries & Resources of SA Redlands RSL Club Rooty Hill RSL Club Royal Automobile Association of SA Royal Automobile Club Royal Hobart Show Society Sapphire Coast Kart Club State Emergency Service (various locations) Smiths Mid North Motor Co Stadiums Queensland Steinborner Holden Sunshine Coast Turf Club Sydney International Regatta Centre Sydney Olympic Park Authority Sydney Olympic Park Tennis Centre Taree Race Club Tas Motor Accident Insurance Board (MAIB) Trent Driving School Victoria Point Sharks Sporting Club Westpac Bank, Nambour Wilkinson Bus & Coach Service Wyong Race Course RYDA thanks all sponsors & supporters 30 Concise Annual Report 09-10 “ RYDA showed me that my decisions about driving have a huge affect on my life and the lives of others around me. (Student, Central Coast, NSW) ” RYDA Australia Limited 31 “ I learnt things at RYDA that I’ll remember for the rest of my life. (Student, Illawarra, NSW) 32 Concise Annual Report 09-10 ” The RYDA Team Terry Birss, Executive Chairman (Part Time) Mr Birss was appointed Executive Chairman in May 2010 to manage the affairs of the company. His duties include implementation and management of policy and strategic plans especially in relation to program veracity, financial and risk management and stakeholder relationships. Greg Rappo, Director of Program Development (Full Time) Commencing in January 2008, Greg’s key responsibility is to expand the RYDA Program on a National basis. Greg works closely with Rotary Clubs and other stakeholders to establish new venues and provides general marketing support to promote continued growth of the RYDA Program. Greg Cantwell, Director of Policy & Research (Part Time) Commencing in December 2007, Greg has recently moved into this newly created role. Greg is responsibly for maintaining and evaluating the RYDA Program content, developing company policy and liaising with sponsors. Brooke O’Donnell, National Operations Manager (Full Time) Brooke joined RYDA in January 2006 and currently oversees the operations of the company. Brooke supports the operation of all Programs, including training and recruitment of facilitators, quality control of content delivery and financial management of venues. Michael Cullen, State Manager, Queensland (Full Time) Michael joined RYDA in May 2008 and has responsibility for establishing, expanding and supporting the RYDA Program throughout Queensland. Liane Leslie, Sydney Venue Co-ordinator (Part Time) Liane joined RYDA in February 2009, taking on the responsibility for some of RYDA’s largest metropolitan venues. Liane is responsible for booking schools, facilitators and venues and attending each program day at these venues to ensure their smooth running. Jane Ward, Office Administrator (Part Time) Commencing in March 2010, Jane’s responsibility is to administer Program resources (including Day Books, student wristbands, posters, etc) to all RYDA venues, Nationally. Jane also coordinates correspondence to schools, confirming bookings and Rotary Clubs in the Metropolitan areas, advising of upcoming RYDA days. Deborah Brown, Senior Accounts Administrator (Part Time) The newest member of the team, Deborah joined RYDA in August 2010. Deborah’s role is to maintain RYDA’s bookkeeping, and administer accounts payable and receivable. RYDA Australia Limited 33 2001 2003 2004 34 Concise Annual Report 09-10 RYDA History Snapshot Expands to the Central Coast of NSW RYDA receives first ‘approved project’ status from Rotary District 9680 RYDA Australia Limited incorporated BOC become Founding Sponsor Approved RYDA Program content developed and introduced First Regional RYDA Program held in Dubbo, NSW First RYDA Program conducted in Queensland. First RYDA Programs conducted in South Australia. First major grant awarded through NSW Roads & Traffic Authority 2005 Second Sydney Metro venue opens at Penrith, NSW 2006 First RYDA Programs conducted in Tasmania. 2007 New benchmark in road safety “Facilitator’s Manual” First program conducted in St Ives, NSW New company First Annual name - RYDA RYDA District Australia Limited Leaders meeting conducted 2008 RYDA hosts Third Sydney 75,000th student Metro venue opens at Homebush First Brisbane Metro venue opens at Mt Cotton 2009 RYDA wins Queensland Road Safety Award RYDA signs Memorandum of Understanding with Youthsafe First RYDA Programs conducted in Western Australia Tasmanian Government provides funding for every student to attend RYDA New corporate sponsors: Suncorp, Laing O’Rourke, Toyota First RYDA Program conducted in the ACT RYDA hosts 150,000th student 49 venues established Nationally 2010 RYDA Australia Limited ABN: 17 110 667 706 Level 2, 10A Julius Avenue, North Ryde NSW 2113 Phone 1300 127 642 Fax 1300 321 127 Email info@ryda.org.au www.ryda.org.au
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