Sponsor Packet - Earth Day Houston

2409 Commerce St, Suite A
Houston, TX 77521
713.528.3779
2013
Sponsor Packet
Sponsorship Packet
An Earth Day Fesitval & Green Business Expo
What is Earth Day Houston?
Sunday, April 14, 2013 from 11am to 5pm at Discovery Green
Contact Sara DeMers for more information
sara@airalliancehouston.org
713.528.3779
Earth Day Houston, developed by Air Alliance Houston, is the Houston area’s premier
celebration of our planet at Discovery Green.
• The FREE one-day celebration will focus on the merits of mindful, sustainable
living while educating and encouraging Houstonians to do their part to preserve,
conserve and enhance our city and the Earth.
• Earth Day Houston showcases more than 30 green non-profits, each educating
visitors on how they can make Houston greener.
• EDH features interactive environmental awareness activities highlighting land, air,
water, sustainability, healthy living and wildlife and habitat, and includes a Green Expo,
Eco Landscape Zone and a Farmers Market in support of locally-grown produce, plus
kids’ activities throughout the day.
• Proceeds benefit Air Alliance Houston, a local environmental non-profit dedicated to
educating adults and children in the Houston region about air quality issues.
Air Alliance Houston 2409 Commerce St, Suite A
Houston, TX 77003
713.528.3779
Sponsorship Packet
An Earth Day Fesitval & Green Business Expo
Results of Earth Day Houston
Sunday, April 14, 2013 from 11am to 5pm at Discovery Green
Contact Sara DeMers for more information
sara@airalliancehouston.org
713.528.3779
2012
• Average annual attendance of 13,000.
• Houston’s largest free Earth Day celebration
• Publicity coverage included more than $224,000 in earned media
• EDH is City of Houston’s endorsed Earth Day celebration
• Media Partners added an additional $80,000 in promotional
support
• EDH has been named “Best Produced Event” by Discovery Green.
Air Alliance Houston 2409 Commerce St, Suite A
Houston, TX 77003
713.528.3779
Sponsorship Packet
An Earth Day Fesitval & Green Business Expo
Earth Day Houston Earned Media
Sunday, April 14, 2013 from 11am to 5pm at Discovery Green
Contact Sara DeMers for more information
sara@airalliancehouston.org
713.528.3779
Values
• TV News (13 stories/507,923 impressions)........................................................$22,994
• Print News & The Greensheet (27 stories/2 million impressions).....................$113,475
• Online Listings, etc. (54 outlets captured).........................................................$108,000
Print & TV Total:........................................................................................................$224,469
EDH Media Sponsor Promotional Values
• KIAH -TV Promo Support (100+ spots & production).........................................$21,405
• Comcast (1333 spots).........................................................................................$17,256
• Radio Promo Spots:
KRBE (130 spots + web + newsletter to 40,000+)..............................................$25,500
103.7FM (130 spots/liners + web).......................................................................$14,500
ESPN 97.5 (10 web lines, event listing)................................................................$1,500
• EDH Website & e-blasts........................................................................................$3,000
• Houston Family Ad & Web....................................................................................$3,000
Media Sponsor Promo Values:...................................................................................$81,161
Grand total Promotional and PR Values:
Air Alliance Houston 2409 Commerce St, Suite A
$325,630
Houston, TX 77003
713.528.3779
Sponsorship Packet
An Earth Day Fesitval & Green Business Expo
About Earth Day Houston 2013
Sunday, April 14, 2013 from 11am to 5pm at Discovery Green
Contact Sara DeMers for more information
sara@airalliancehouston.org
713.528.3779
• Expected attendance is 15,000 in 2013
• Earth Day Houston Festival activities include:
• Children’s programing on the main stage
• Farmers Market
• Kids’ activities throughout
• Eco-Landscaping Zone
• Live entertainment, past years have included:
• Grupo Kache
• Rock Candy
• Matchsticks
• Books Alive
• Chickawa Aztec Dancers
• Earth Zones, focused on conservation ideas in each category:
*Land*Air*Sustainability
*Water
*Wildlife Habitat *Healthy Living
The Green Expo
Features product and retail booths, government and non-profit initiatives, and a full roster
of green consumer products and services to help you live and build green in Houston. This
includes eco-landscaping and gardening.
The Healthy Living Zone
Promoting the benefits of healthy living through diet, exercise and more for kids and adults.
Recipe for Success will showcase healthy foods to enjoy while Houstonian Lite will demonstrate exercises to stay heart healthy. Our hospital sponsor will do on-site checks for heart
health and more.
Air Alliance Houston 2409 Commerce St, Suite A
Houston, TX 77003
713.528.3779
Sponsorship Packet
An Earth Day Fesitval & Green Business Expo
Onsite Action
Sunday, April 14, 2013 from 11am to 5pm at Discovery Green
Contact Sara DeMers for more information
sara@airalliancehouston.org
713.528.3779
• Green Expo with green products and services
as important resources to Houstonians
• Earth Day Art Contest winners display
• Kids’ activities throughout the festival
• Land, Air, Water, Sustainability, and
Wildlife Habitat Zones
• Seedling giveaways
• Mulching Academy
• Educational Prize Wheels
• TV Station interactive tent
• Educational displays on greening the earth
• From Storm to Source
• Mosquito Control 101
• Applying the 4Rs: reduce, reuse, recycle and
respect the earth
• Farmers Market
• Eco-Landscaping
• Healthy Living Zone
• Waste Management Recycling Bin Contest
Air Alliance Houston 2409 Commerce St, Suite A
Houston, TX 77003
713.528.3779
Sponsorship Packet
An Earth Day Fesitval & Green Business Expo
Sponsorship Opportunities
Sunday, April 14, 2013 from 11am to 5pm at Discovery Green
Contact Sara DeMers for more information
sara@airalliancehouston.org
713.528.3779
• Presenting Sponsor ($50,000) will have their corporate ID included on name and logo
of all materials and media
• Green Expo Sponsor ($15,000) features consumer products and services to live and
build green in Houston
• Healthy Living Zone ($5,000) promoting the benefits of healthy living through diet,
exercise and more for kids and adults. Features resources to encourage personal
health via diet, exercise and health reviews.
• Earth Zone ($5,000) sponsorships include a collaboration with non-profit agencies
representing land, water, air, sustainability and wildlife habitat areas - educational
displays and interactive participation demonstrate each element.
• Kids’ activities ($15,000) incorporates inflatable games, interactive activities, art,
costumed characters and an entertainment stage for kids.
• Official Festival Recycler ($5,000) ensures recycling efforts of the festival are
compliant with event goals.
• Official Vehicle ($10,000) displays hybrid/electric car options
• Main Stage ($15,000) programmed with family friendly presentations and activities
• Farmers Market ($5,000) to host local produce / products
• Beverage Sponsors ($10,000) gain visibility / sales / sampling
• VIP Tent ($10,000) sponsorship hosting top sponsors and their guests
Air Alliance Houston 2409 Commerce St, Suite A
Houston, TX 77003
713.528.3779
Sponsorship Packet
An Earth Day Fesitval & Green Business Expo
Sunday, April 14, 2013 from 11am to 5pm at Discovery Green
Contact Sara DeMers for more information
sara@airalliancehouston.org
713.528.3779
Air Alliance Houston 2409 Commerce St, Suite A
Houston, TX 77003
713.528.3779