Snímek 1

Product Sheet
PPC advertising
Pay per click Internet advertising
About the service
Sklik is a Czech PPC service operated by Seznam.cz, which
displays ad texts in the Seznam.cz search engine and also
graphic and text ads on the most visited pages offered by the
Czech Internet.
Sklik ads allow you to reach a wide range of potential customers.
Where Sklik is displayed
Sklik ads are displayed on the following pages:
Seznam search engine – www.seznam.cz
Encyklopedie – encyklopedie.seznam.cz
Obrázky – www.obrazky.cz
In content network:
Novinky.cz – www.novinky.cz
Super.cz – www.super.cz
Sport.cz – www.sport.cz
ProŽeny.cz – www.prozeny.cz
Other examples of the most interesting and partner web pages may be
found in the Sklik help section.
Sklik ad displays in search
engine
Displays up to 3 ads
in TOP position
Ads on RHS of page
Advanced Sklik features
Link to a company record at Firmy.cz
The client may connect his ads with a company record at Firmy.cz. If
you choose this connection, the ad is extended with an address of
the relevant company and if the ad is displayed on the TOP position,
the service will also display the company logo, its location on the
map, address and link to the company record.
Advanced Sklik features
Regional targeting
The client may target its campaign on a selected region or area.
Time scheduling
The Sklik ad service allows you to set a specific interval during which
ads in your ad campaign are displayed.
Advanced Sklik features
Placement targeting
The Sklik ad service allows you to select from a content network a
web page, sub-domain or a particular web page where you want
your ad to be displayed.
Graphic display of statistics
As a new feature, the Sklik ad service displays all statistics in a
diagram, which helps you better visualize the level of your campaign.
Advanced Sklik features
Sklik Links
Additional links to other web pages, usually other web pages or
online shopping categories or business profiles on social networks,
etc. Sklik Links are part of the ads that are displayed in the TOP
positions in the Seznam.cz search.
The links are displayed below the ad, meaning below the text of the
ad and the visible URL, and above the information from Firmy.cz:
Option to display 2-3 links in one line
Option to display 4 links
Ads in Sklik content network
The Sklik ad service not only displays your
ads in the search network but also in the
form of graphic and text ads in the content
network on Seznam.cz partner web pages.
The service allows you to display
context-relevant ads or
to target particular web pages.
It is a very efficient method of advertising,
focused on thematically oriented web
pages. At the present time, there are more
than 5,000 partner web pages.
Samples of ads
Retargeting
Retargeting is a Sklik feature used to reach users who have already visited
your web page. This tool enables you to focus your ad campaign on users
who:
•
Have browsed through your web page, products or services, but did
not make any purchase or did not complete a purchase
•
Have already purchased a product or service but you want to offer
additional accessories for this product or other post-sale
services - for example games for an already purchased gaming
console
•
Will most likely repeat their purchase - for example pet owners who
buy feed on a regular basis or contact lens users, etc.
•
Have already visited your information web and you want to offer
them a product or service
•
Have used a time-restricted free version of your product/service and
you want to offer them a full and paid version of the relevant
product
Graphic ads in Sklik
In addition to text ads you may also place graphic ads within the content
network It is a visual ad method focusing on
performance and brand-name strengthening.
Where are graphic ads displayed?
Graphic ads are displayed in the content network on selected web pages.
These include for example superhry.cz, csfd.cz, prvnizpravy.cz, sledujufilmy.cz,
denik.cz and many others.
Samples of ads
Your own ad on Sklik?
It’s simple!
•
Register with Sklik
•
Charge your electronic wallet
•
Create your campaign
•
Start your campaign and monitor statistics
Sklik services
You may create and administer Sklik campaigns by yourself. We
have prepared a manual for you called "How to use Sklik for
advertising campaigns" and detailed samples of ad groups,
keywords and ads.
If you decide to manage Sklik by yourself, you may use Sklik for
free and pay only for the credit you invest in Sklik.
However, if you are not familiar with Sklik or you do not have time
to manage your campaign you may also use services offered by
professional Seznam optimization technicians who will make sure
that your campaign is as efficient as possible.
Prices for setting up a new campaign and
management
Service
Standard
Set up + Start management*
CZK 3,000
Campaign management price / 1 month
CZK 1,000
*Set up + Start management – Setting up a campaign and management for 2
months
Service
Profi
Price for setting up a campaign
CZK 10,000
Campaign management price / 1 month
CZK 5,000
Prices are shown exclusive of VAT
Valid from 1st September 2013
Sklik Standard
Who will benefit most from Sklik Standard services?
• Small and medium-sized companies which offer Internet presentation
with investment of up to CZK 30,000 exclusive of VAT per month
What may a client expect from Sklik Standard?
• Set up a Sklik campaign based on websites and client requirements
• Flexible response by optimization technician to modifications or
changes in your campaign
• Regular campaign supervision performed by optimization technician
• Campaign management – working with keywords and ad texts,
campaign success monitoring and evaluation
• Individual and professional approach to clients
• Client has continuous access to his account
Sklik Standard
Working with clients in Standard management
•
Fourteen days after the set up of the campaign, each client is placed
into a relevant category based on the investment, see the table below
•
Transfer between 1st, 2nd or 3rd category fully depends on the
current investments. When investments are lowered or increased the
client will be transferred to the relevant category automatically
•
Setting up a Sklik campaign is done as a standard feature.
The client will be placed into category 1 - 3 fourteen days after
setting up a campaign and initial campaign modifications
MONTHLY CLICKS
IN SKLIK (WITHOUT VAT)
PRICE FOR
ADMINISTRATION
(per month without VAT)
CZK 0 - CZK 1,000 CZK 1,001 - CZK 4,000 CZK 4,001 -CZK 30,000
CZK 1,000
CZK 1,000
CZK 1,000
1
2
3
once every 3 weeks
once every 2 weeks
once every week
Reporting
in Sklik interface
in Sklik interface
in Sklik interface / to be
sent once a month *
Request solution
within 5 business
days
within 3 business days
within 2 business days
-
-
YES
Administration frequency
Product campaign**
Set up = as a standard feature, 14 days after set up you may use monitoring of credit use, Sklik account debugging
and placement on
a scale of 1 to 3.
• If the client is interested, statistics may be sent via email once a month.
** Campaign based on data for example data from XML feed (hundreds or thousands of
products).
Sklik Profi
Who will benefit most from Sklik Profi services?
• Clients offering a wide range of products or services (thousands of
keywords)
• Clients who offer measurable events or services and their websites
(conversions - purchasing, buying requests etc.)
What may a client expect from Sklik Profi?
• An individual and professional approach to clients
• Personal negotiation
• Detailed set up of a web campaign and client priorities
• Fast responses to urgent changes in the campaign (sales events,
new goods, etc.)
• Supervision services performed by an optimization technician who
monitors the campaign during each business day
• Regular optimization based on analysis of the campaign progress
and testing of the success level of ad texts, while taking into account
the targets and objectives of the campaign
• Consultation services focusing on advanced service functions
• Consultation focusing on third party analytical tools
• Reporting - weekly statistics + detailed monthly statistics
• Client has continuous access to his account
Under what conditions may you use Sklik Profi services?
• Potential for minimum monthly investment of CZK 30,000
Important information
Contacts
If you are interested in any of our optimization products, please contact
us by phone: 234 694 200, or use one of the following contacts:
http://onas.seznam.cz/cz/kontaktujte-nas/obchodni-oddeleni/
Technical specifications and assistance
Current technical specifications and assistance may be found here:
http://napoveda.sklik.cz/
Ad rules
Current rules for placing an ad in the Sklik service may be found here:
http://napoveda.sklik.cz/cz/pravidla-inzerovani/pravidla-inzerce/
Interface access
Interface and statistics of your account may be found here:
www.sklik.cz