Destination Earth ® body products
Transcription
Destination Earth ® body products
www.destinationhotels.com/destinationearth Product Ingredients Environmentally friendly toiletry products have been designed, developed and manufactured to meet the standards of Destination Hotels & Resorts’ environmental program, Destination Earth. • Toiletry formulations are developed using Gilchrist & Soames Naturally Kind platform of ingredients with an exclusive double fragrance signature. • All liquid formulations are developed to be free from parabens, phthalates, petrolderived ingredients, mineral oils, urea, DEA, TEA, propylene glycol, DMDM hydantoin and are free of all sulphates (SLS/SLES). • All formulations are cruelty-free and never tested on animals. • All packaging is 100% recyclable and printed with soy based or water based inks. • All toiletries are manufactured within the USA and warehoused in Gilchrist & Soames’ Indianapolis facility. Product Categories • 1.35 fl oz - HDPE Tinted Tubes with flip top cap for shampoo, conditioner, body wash and body lotion • 10.0 oz - Wall Mounted or Vanity Mounted Dispensers with Destination Earth graphics for shampoo, conditioner, body wash and body lotion • 1.25 oz - Pure Vegetable Aloe Skin Care Bars packaged in either a printed sleeve or carton • 2.0 oz - Pure Vegetable Exfoliating Bath Bar in either a printed sleeve or carton • A collection of corresponding necessity items consisting of Shower Cap, Shoe Mitten, Vanity Kit, Sewing Kit, Shave Kit and Dental Kit DESTINATION EARTH AMENITY PROGRAM: Destination Hotels & Resorts has partnered with Gilchrist & Soames, a producer of luxury products for the finest hotels and resorts around the world, to create a unique Destination Earth guest room and Spa amenity collection. PROGRAM EVOLUTION: The inception of the program began in the Spring of 2009 to leverage the Destination Hotels & Resorts collection of properties and create a custom product line to complement the Destination Earth program and offer a high quality selection of bathroom amenities that are free of any harmful ingredients and are environmentally friendly. The operations group and key spa leaders at Destination Hotels & Resorts’ properties explored 12 companies before choosing Gilchrist & Soames as a partner for guest room and spa amenities. Countless fragrances were tested before selecting the unique double fragrance offering. The group enlisted advice from industry experts as to the formulations of the products and what guests would most appreciate and value. TRAVELER RESEARCH: Survey (Feb 2009, Cone Inc.): 34% of American consumers indicate they are more likely to buy environmentally responsible products today. 70% of Americans are paying attention to what companies are doing regarding the environment today, even if they cannot buy until the future. 2009 National Leisure Travel Monitor: 80% of travelers consider themselves environmentally conscious. 38% of leisure travelers would select an environmentally friendly hotel if they knew about the hotel’s commitment to the environment. Q2 2009 U.S. Travel Association and Ypartnership: 51% of consumers will continue to patronize "green" travel service suppliers regardless of an economic downturn. 48% of travelers say that continuing to support environmentally responsible travel service suppliers is a necessity, even in an economic downturn. Awareness of the term “green travel” also improved from 9% in July 2007 to 22% in July 2009. AAA launching eco designation: AAA will include an “eco” icon in its TourBook editions to indicate properties that promote environmental and energy conservation. The “eco” option will also be included as an advanced search option in AAA’s hotels section on its website. COMPETITIVE ADVANTAGE: The Destination Earth program along with the Destination Earth amenity collection will help position Destination Hotels & Resorts at an appropriate leadership position within the competitive set for environmental initiatives now being implemented throughout the hospitality marketplace. As the environmentally friendly product market continues to evolve, Gilchrist & Soames will adopt best practices and make these available to Destination Hotels & Resorts. FINANCIAL SAVINGS: It is anticipated the Destination Earth guest room and Spa amenity collection will lower the aggregate Cost Per Occupied Room in guest supplies.