PFUNGSTÄDTER BRAUEREI

Transcription

PFUNGSTÄDTER BRAUEREI
PFUNGSTÄDTER BRAUEREI
P R I VAT BRAUEREI SEIT 1831
PFUNGSTÄDTER BREWERY TODAY
Every fourth Pilsner Beer poured between the Rhein, Main and Neckar rivers comes from
the Pfungstädter Brewery. You can find our exceptional beer specialties in more than 2,500 Bars
and Restaurants as well as countless supermarkets and shops. Our beers with the unique
“Cool-Star” are number one in the region. Here you will see why.
Hamburg
ANNUAL OUTPUT: 300,000 HECTOLITERS
RANKED IN THE TOP 80 OUT OF 1,380
BREWERIES IN GERMANY (BY VOLUME)
RANKED IN THE TOP 25 EXPORT
BREWERIES IN GERMANY (BY VOLUME)
Berlin
Köln
Frankfurt
AVAILABLE IN OVER 1,500 SHOPS
AND SUPERMARKETS
2,500 BAR AND RESTAURANT PARTNERS
2,000 ANNUAL FESTIVALS AND EVENTS
Heidelberg
300 ANNUAL CEREMONIAL KEG-TAPPINGS
München
Today the Pfungstädter Brewery is one of the few medium-sized breweries in Germany
that is still 100 % family owned. For generations, Pfungstädter has stood for sustainability
and innovation as well as regional solidarity in South Hesse.
M A D E IN PFUNGS TADT
SINCE 1831
2
A TRADITION OF INNOVATION
Our seven strategic pillars are based on our lively business culture. Every member
of our Pfungstädter team is committed to accomplish these values each and every day.
The pursuit of constant improvement and the highest customer satisfaction is
the goal of each department within the brewery.
EXPORTS
EFFICIENCY
COMMUNICATION
INNOVATION
PARTNERSHIP
QUALIT Y
TRADITION
PROFITABLE GROWTH
BUSINESS CULTURE
We are creating a performance-oriented work environment
with a motivated staff that constantly works to improve our brewery.
TRADITION
QUALITY
PARTNERSHIP
INNOVATION
COMMUNICATION
EFFICIENCY
EXPORTS
We stand for
regional beer
culture – in our
home region as
well as globally.
We are
committed
to exceptional
quality and
the German
Purity Law
(Reinheitsgebot).
Partnerships
are key to
our success.
We want to
appeal to our
customers
emotionally.
Quality, Tradition
and Innovation
are our important
guidelines.
We focus
on precise
goals with
certainty and
cost awareness.
We aspire
for more:
From the region,
for the region
and worldwide.
Variety and
up-to-date
innovations are
the benchmarks
for our portfolio.
PAGE 4-6
PAGE 7-8
PAGE 9
PAGE 10-11
PAGE 12-13
PAGE 14-15
New markets.
New countries.
New Packaging.
PAGE 14-15
3
TRADITION
THE HISTORY OF THE PFUNGSTÄDTER BREWERY
In 1831 the brewmaster Justus Hildebrand moved back to his home town of Hahn near
Pfungstadt. He opened a brew pub to start brewing his own beer. Shortly after, it became well
known in the area that the best beer was brewed at the “Hirschen zu Hahn”. Justus soon realized
that Hahn was not perfectly located to brew his preferred bottom fermented beer. He needed
deep basement cellars with cool temperatures. Since the groundwater level was too high in Hahn
to build deeper into the ground. In 1846 he decided to move the brewery to the town of Pfungstadt.
PAINTING OF THE HISTORICAL BREWERY
1831
Justus Hildebrand
founded the
brewery
4
1846
The brewery
moves to
Pfungstadt
PICTURE OF THE BREWERY IN 2002
1867
Pfungstädter starts exporting to
Africa, America, Australia, China,
Europe and the Middle East
1868
The brewery
builds its own
malthouse
TRADITION
In 1868 the brewery built its own malthouse directly at the brewery compound due to the high demand
of malt. Just a few years later in 1872 Justus bought the second industrial ice-machine that was ever
built. Today the ice-machine as well as the heavy steam-engine that powered it can still be visited at our
historical machine house. In 1872 it was one of the most significant innovations in the beer industry. It
did not take long before the beer was known all over Germany. The brewery had subsidiaries in Berlin,
Hannover, Kassel and more. Many international awards for best “Pilsener style” beer followed soon after.
EMBLEM OF “BRAUEREI JUSTUS
HILDEBRAND PFUNGSTADT“
1872
Installation of
the breweries own
ice-machine.
1887
Subsidiaries in
Berlin, Kassel,
Hannover and more
This Quality Certificate dated 1873 was issued by the ViceCouncil at the Embassy of the German Emperor in Chile
to certify the great quality of the Pfungstädter beer after
it was shipped for three months from Germany to Chile.
1908
The new
Pfungstädter
brewhouse
1934
Industrial automation
of bottling at the
Pfungstädter Brewery
5
TRADITION
THE HISTORY OF THE PFUNGSTÄDTER BREWERY
In the following years the breweries output increased significantly and the brewery grew
respectively. In 1884 the owner family started a company health insurance plan for their
99 employees. Shortly after, a railroad connection was built to optimize the increased
export business. In the home region the beer was delivered by horse-drawn carriages.
At that point the brewery kept about 50 of it’s own horses.
A lot of things have changed over the last 180 years of Pfungstädter history.
Numerous new and delicious beer styles were introduced and inspired local and international beer
enthusiasts. However, one thing never changed: The traditional “Ur”-Recipe of our refreshingly
hoppy Pfungstädter Edel-Pils. Since Justus Hildebrand himself started brewing the Pils.
Over generations the recipe has been passed on from brewmaster to brewmaster.
1960
Upgrading to new
loading docks and
bigger warehouse
6
1990
Construction of
new fermentation
and storage tanks
2003
Pfungstädter
brand
re-launch
ab 2008
Introduction of Pfungstädter Weizen and new
Beer-Mix specialties.
QUALITY
BEST INGREDIENTS
The Pfungstädter Brewery is right at the source! The source for fresh, low-sodium water.
With two of it’s own fountains Pfungstädter has exclusive access to the famous Odenwald spring
water reservoir at the Odenwald “GEO-NATURPARK”, a protected Nature Park in South Hesse.
Independent research institutes have repeatedly confirmed the great mineral water quality.
In short: The perfect brewing water! The water is one of the important factors when it comes
to our outstanding Pilsener taste. Just like the special yeast that we cultivate ourselves. Thanks to
a unique ventilation process we always keep a vital yeast strain with perfect fermentation attributes.
Equally important is the excellent hops we use for our beers. Our hops come exclusively from the
world famous Hallertau region in Bavaria. It is the largest hop producing area in the world.
BREWED ACCORDING TO THE GERMAN PURITY LAW FROM 1516:
BARLEY. WATER. HOPS.
PFUNGSTÄDTER BARLEYMALT – QUALITY THAT IS GOOD FOR THE REGION
We only use the best 2-row spring barley – exclusively from local farmers in Hesse.
Our selected partners have strictly committed themselves to controlled farming and gentle
processing. That is not only environmentally friendly but also gives our customers the certainty
of great quality. The many loyal Pfungstädter consumers approve of our quality every day.
Just like our “Geprüfte Qualität Hessen” (Proof of Quality of Hesse) certificate of origin.
Quality controls from the field though bottling guarantee perfect transparency and security
for the consumer. This “GQH” seal stands for product quality far beyond the legal standards.
7
QUALITY
AWARDS AND CERTIFICATES
F RO M 1831 UNTIL TODAY
In the year 1874
the Pfungstädter
Brewery was given
a special honor:
The Pfungstädter Pils
was awarded “The
absolute best Beer” over
many other breweries at
the international Hops, Beer
and Brewery Exhibition in
Haguenau, France.
The “Silver Honor-Mug” of Haguenau was followed by many more international awards that
carried the name Pfungstädter far beyond the German borders and into the world.
For years now the Pfungstädter beer specialties have been awarded with the DLG gold medal.
The highest quality award of the “Deutsche Landwirtschaftliche Gesellschaft“,
the German Agriculture Association.
Furthermore the Pfungstädter Brewery has been IFS (International Featured Standards) certified.
IFS keeps one of the highest international standards for production
and processing of food and beverages.
8
PARTNERSHIP
PARTNERSHIP
One of our basic principles in conducting business is partnership!
This concerns everyone we work with. Our employees, suppliers, customers and institutions.
We believe that an honest and trustful relationship is the foundation of our success!
TEAMS
SUPPLIERS
By supporting over 500 sports teams
in the state we promote sustainable
sports culture in our region.
We emphasize our engagement to influence
economic sustainability by working with local
businesses. From the region for the region.
CUSTOMERS
EMPLOYEES
Through appealing products and professional
service we create mutually stable and profitable
growth with our customers.
Our Employees are the essence of the brewery.
We increase efficiency thru motivation and
personal advancements.
9
INNOVATION
THE PFUNGSTÄDTER COOL-STAR
The Pfungstädter Cool-Star is the clue for the perfect beer temperature:
When the star within the horseshoe is white your beer is not cold enough.
When the star turns green you have the perfect drinking temperature.
Prost!
THE COOL STAR ON OUR
PRODUCTS MAKES IT EASY
TO ENJOY A PFUNGSTÄDTER
AT THE RIGHT TEMPERATURE.
JUST MAKE SURE THE STAR
IS GREEN AND ENJOY!
10
INNOVATION
PACKAGING
We offer a large variety of different and innovative packaging. From bottles and cans
to kegs and one-way containers. We offer the right packaging for every market.
RETURNABLE 0.5 l BOTTLES
11- / 20- / CRATE /
OPEN BASKET 6-PACK
RETURNABLE
0.33 l BOTTLES
24- / 4 X 6 CRATE
ONE-WAY 0.5 l BOTTLES
20- CASE / OPEN BASKET 6-PACK
PARTY-KEG 5 l
CAN 0.5 l
24- / 4 x 6 x 0,5 l
CAN 0.33 l
24- / 4 x 6 x 0,33 l
RETURNABLE STEINI
0.33 l BOTTLES
24- CRATE
ONE-WAY 0.33 l BOTTLES
24- / 12- CASE
RETURNABLE
STEEL KEG
10 / 30 / 50 l
ONE WAY
PETAINER KEG
30 l
RETURNABLE
CEREMONIAL KEG
30 l
11
COMMUNICATION
PFUNGSTÄDTER EXPERIENCE
Pfungstädter Beer is served at over 2,000 Events every year – Karneval, Fairs,
Sports- and Team Events, Music Festivals, Horse Shows and much more.
W
EB
DIA
L ME
A
I
C
SO
NT
I
PR
PRIN
T
WE
B
&
WEBSITE
TE
SI
FOOTBALL
L
BAL
NS
SPO
FOOT
O
E
RS
HO
HORSE SHOWS
SH
OW
RI
NG
S
KAR
NEVA
L
KARNEVAL
12
COMMUNICATION
CELEBRATE WITH PFUNGSTÄDTER
Our Pfungstädter Event Service offers state of the art draft and festival equipment,
consulting and planning services as well as assembling and disassembling from
beginning to the end. And, of course, we supply excellent beer too!
NATU
RE
SP
O
S
RT
AC
TI
V
PFUNGSTÄDTER RUNNING-CUP
IC
MU S
IES
IT
FES
BR
EW
ERY
FESTIVA
L
S
L
A
V
I
T
ER
FE
ST
&
EV
ENT
S
GEO-NATUREPARK
FESTIVAL SUMMER
B
O
T
OK
S
UR
O
T
Y
BREWER
BREWERY FESTIVAL
13
EFFIZICIENCY
PFUNGSTÄDTER SUPPLY CHAIN
There are many ways from our brewery in Pfungstadt into the beer glasses around the world.
For our international business we rely on our professional partners. Our specialist for cans is Ball
Packaging one of the world’s leaders in innovative can technologies. Together with our highly efficient
co-packer DIS B.V. we are able to offer full-service can packaging solutions. In cooperation with our
preferred forwarder Agility Logistics we can even offer you just in time deliveries to your door step.
RAW MATERIALS
BREWERY
BOTTLING
INTERNATIONAL PACKAGING
BOTTLES / KEGS / 5L
TRANSPORT
TANK TRUCK
CAN FILLING
CO-PACKER DIS B.V. NETHERLANDS
Our strong partners: Ball Packaging – Leading
producer of innovative can technology,
DIS B.V. – International Specialist for Co-Packing.
14
EXPORT
90,000,000 SERVINGS PER YEAR
1,600 TRUCK LOADINGS PER YEAR
30,000,000 LITER BEER PER YEAR
1,000 BREWS PER YEAR
DISTRIBUTION
CHANNELS
ON-PREMISE
OFF-PREMISE
FESTIVALS
TRUCKS
IN GERMANY
EXPORT
EUROPE
TRUCKS
TO EUROPE
EXPORT
WORLDWIDE
CONTAINER
INCL. CONTAINER TRACKING
SEEFREIGHT
OVERSEAS
Our partner for fast and efficient
delivery. Route tracing thru
advanced tracking systems.
15
QUALITY IS OUR COMMITMENT.
TRADITION IS OUR STRENGTH.
NATURE IS OUR TASTE.
BREWING IS OUR PASSION.
PARTNERSHIP IS OUR SUCCESS.
VARIETY IS OUR PRIDE.
PFUNGSTÄDTER BRAUEREI HILDEBRAND GMBH & CO. KG
EBERSTÄDTER STRASSE 89 · 64319 PFUNGSTADT · GERMANY
PHONE: +49 (0) 61 57 /802 - 0 · FAX: +49 (0) 61 57 /802 - 500
INFO@PFUNGSTAEDTER.DE · WWW.FACEBOOK.DE/PFUNGSTAEDTER
WWW.PFUNGSTAEDTER.DE