Patrick de Laive

Patrick de Laive
Co-founder TNW
@patrick
The beginning
Back to the Future
2006
98%
Europe
1%
America
280
1
6
attendees
stage
speakers
1.000
0
900
Social impressions
Livestream viewers
Heineken
1%
Other
NOW
74%
Europe
17%
4%
America
Asia
20.000
7
300
attendees
stages
speakers
165.000.000
65.000
60.000
Social impressions
Livestream viewers
Heineken
3%
Middle East
2%
Other
EVENTS
TNW Conference
2008 - TheNextWeb.org
100,000
120,000
700,000
Unique visitors
Pageviews
Monthly Social Reach
35
5%
Countries
Mobile
82%
Europe
11%
3%
N. America
Asia
2%
S. America
0%
Africa
2%
Australia
NOW
8,000,000
14,000,000
165,000.000
Unique visitors
Pageviews
Monthly Social Reach
196
55%
Countries
Mobile
30%
Europe
42%
19%
N. America
Asia
4%
S. America
2%
Africa
3%
Australia
Coming up this Thursday:
design update
45% faster
EVENTS
MEDIA
TNW Conference
TheNextWeb.com
We need a strategy
Research
Who are we? Who is our audience?
Continuously
Connected
• Active on multiple device platforms
• Earn a higher than average income
• Fixated on design and experience
• Often prefer making purchases online
Defined by
Progress
• Global travellers: business and pleasure
• Fluent in social media, devices and more
• Working with, in or around technology
• Multi lingual, but fluent in English
Future
Focused
• Engineers, creators, designers & leaders
• Culturally conscious and well informed
• Emancipated and aware of global issues
• Eager, ambitious, driven and curious.
Age
Agnostic
• Not just millennials (albeit the majority)
• Also Gen X and Z
• Tech is at their core
Hello Generation T
What we found was that our audience is not
comprised of only millennials, babyboomers,
Gen X, Y or Z… but rather everyone within
those groups that has technology at the
center of their existence.
Enriching their life, their work and their future.
We call them Generation T.
There’s a large and growing group of
people who have technology at the
center of their existence.
This is Generation T.
Their need for information, data and
personal connections is increasing.
TNW is a tech-media company,
with a focus on Generation T.
Catering to Gen T
Besides informing Gen T and bringing them together
at our events, we can do more.
555.782.547
We need to be smarter to serve
the best content to Gen T
We are intelligent,
but we need intelligence
Turn content into data
index.co
HOW IT WORKS
Tech Media
Social Media
Founders & Owners
Natural Language Processing
Machine Learning Algorithms
Organised Data
Global Network of Curators
Verified Structured Data
INDEX
Index tracks
100k+ companies
100+ tech outlets
1000 articles per day
500M in funding every day
EVENTS
MEDIA
TNW Conference
TheNextWeb.com
INTELLIGENCE
index.co
TQ
EVENTS
MEDIA
TNW Conference
TheNextWeb.com
WORK SPACES
INTELLIGENCE
TQ
index.co
Generation T
only
2016
Create a virtuous circle of
awesomeness
VIRTUOUS
A
W
E
S
O
M
N
E
S
S
EVENTS
MEDIA
TNW Conference
TheNextWeb.com
WORK SPACES
INTELLIGENCE
TQ
index.co
OF
C
I
R
C
L
E
.
@Patrick
patrick@thenextweb.com
555.782.547
“The majority of
content published on
the internet is simply
ignored”
moz.com
There is hope #wearelucky
“most people are
wasting their time
either producing poor
content or failing to
amplify it”
moz.com
“future proof publishers are
great at creating content and
amazing at amplifying and
monetising it”
Patrick de Laive
creating content
85% human input
15% technology
amplifying content
15% human input
85% technology
monetising content
human input
technology
“In order to survive and
thrive publishers need to
become tech companies”
Patrick de Laive
Don’t see technology as a
necessary evil
It’s your BFF
@Patrick
patrick@thenextweb.com
TNW beliefs
Thou shalt be focussed on Generation T
Thou shallt be tech driven
Thou shalt ask questions
Thou shalt explore
Thou shalt build
Thou shalt monetise (multiple rev streams)
Thou shalt enjoy the ride