OUR STORY

content
EAT
DRINK
CELEBRATE
OUR STORY
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O U R C O N TA C T
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O U R E st a b l is h m ents
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OUR VISION
OUR
STORY
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“EACH OF OUR
E S TA B L I S H M E N T S I S
UNIQUE AND MEMORABLE”
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At ISMAYA GROUP we do more than serve guests.
Every one of our establishments embodies the
ISMAYA philosophy, providing a distinctive concept
in a unique location with an emphasis on excellent
food, superior service, and genuine value. The
result is a truly memorable dining and lounging
experience.
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Founded in 2002, The ISMAYA GROUP is a market
leader in conceptualizing, developing and operating
`an exclusive yet diverse group of restaurants and
bars in the region. Each of our establishments is
unique and memorable--”so that you can visit one
every night of the week and discover something
new and engaging each time.”
YEARS,
å
C E L E B R AT E
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WE STILL
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EVERY YEAR
TEN
Since our beginning, we’ve been fortunate to receive acknowledgements and awards from our customers and
industry peers. Our properties have been featured many times in leading medias such as CNN, BBC World,
Wallpaper, Surface, Reuters, Sydney Morning Herald, The Age, Australian Financial Review, Infrarouge, Destinasian,
The Jakarta Post, Jakarta Globe, Kompas, and have won culinary and design awards from many prestigious local
and international publications.
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DISOVERING & CREATING
SOMETHING NEW
AFTER
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Starting from the creation of BLOWFISH
Kitchen & Bar in early 2002, this original
restaurant & bar concept reflects the
company’s commitment to presenting
innovative and creative ideas to the hospitality
industry. As a result of the tremendous success
that Blowfish experienced it led us to the
creation of many other exciting establishments
in Indonesia and the Southeast Asian region.
OUR VISION
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E A T.
C E L E B R AT E .
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DRINK.
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With this vision in mind, Ismaya Group
continues to create original and innovative
lifestyle concepts in major cities in Indonesia,
South East Asia and Internationally. So that
guests, wherever they are can...
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Established in 2003, ISMAYA GROUP’s
vision is to be a leader in building strong
and everlasting lifestyle brands globally in
the lifestyle & hospitality industry. It is our
passion and objective to consistently create
an outstanding and memorable experience
every single time we ‘touch’ a customer.
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EATT
Introducing SOCIAL HOUSE Jakarta, an exciting
Restaurant, Bar and Wine Post by Ismaya Group.
Surrounded by stunning views and warm alluring
designs, guests can experience an enjoyable one of
a kind dining experience in Jakarta.
At SOCIAL HOUSE you will embark on a journey that
enlivens the senses.
Casual conversations, exquisite woods, and natural
lighting, create a terrace-like ambiance that invites
you to be at ease. Take a stroll with our sommelier
and immerse yourself in our WinePost where you
over 300 wine labels.
Indulge in our delicious comfort cuisine from different
regions of the world, with special menus for every
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can hand select your choice from a fine selection of
part of the day. Experience our one of a kind VIP
From sunset on, relax in our open-air bar where you
can embrace the cool evening breeze along with our
delectable tapas creations, fine wine, and innovative
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and optional personalized live cooking experience.
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Private Room with a custom-made MIELE kitchen
cocktails.
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“
WELCOME TO
SOCIAL HOUSE…
www.ismayagroup.com/socialhouse
SOCIAL HOUSE JAKARTA
OPERATION HOURS
www.twitter.com/SOCIALHOUSE
Grand Indonesia,East Mall. 1st Floor
RESTAURANT
www.facebook.com/socialhouse
Jakarta, Indonesia, 10310
Sunday - Thursday:
Jl. M.H. Thamrin no 1, Jakarta 10310
08.00 am – 11.00 pm
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JAKARTA
Friday – Sunday & Public Holidays:
Serve Breakfast Menu
• SES: A/B+ (middle-high to higher class)
• Gender: Female 55% - Male 45%
• Age: 25+
• Monthly income level: > IDR 8,000,000
• Education: College-educated
Monday – Friday: 08.00 am – 3.00 PM
Psychographics
• Occupation: urban housewives, young executives,
business owners
• Family life: young single, young couple, young
family
Saturday – Sunday (include Public
food enthusiasts, love good food, active and critical, love to socialize,
socialites, fun, hip, love to hang out with families, friends and even
colleagues,brand-conscious, anchored in popular culture, inclined for
sophistication, open minded, motivated by comfort.
Holiday): All Day
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DEMOGRAPHICS
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08.00 am - 12:00 pm
BAR / LOUNGE
• Type of dishes // International
• Seating capacity // (Jakarta) 160 seats,VIP
area 1 : max 28, VIP area 2: max 10, VIP
area 3: max 10, (resto), 60 seats, 150
standing (Lounge)
• Smoking area // Yes
• Waiting staff // Yes
• Take Away // Yes
• High Chair // No
• Average check // IDR 200.000 ++
• Private Room // No
• Outdoor seating // Yes
• Delivery service // No
• Valet Service // Yes (MallValet)
• Reservation // Yes
• Wi-fi // Yes
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Daily: 08.00am - 1.00am
DUBAI
SOCIAL HOUSE DUBAI
Ground Floor Dubai Mall
overlooking Fountain and Burj Khalifa
DUBAI
OPERATION HOURS
Serve Breakfast Menu
(Weekdays: 9am-12nn;
Weekends: 9am-4pm),
Lunch, Evening & Dinner Daily.
Cooking Classes with the Chef
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www.socialhousedubai.com
FEATURED IN:
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Social House DUBAI addresses the next best thing about eating - Eating with people. It is the
perfect space for friends to get together for a great meal and have an unequivocal fun and
• Type of dishes // International
• Seating capacity // (Summer) 302, (Winter)
334. Mall side: 74, KitchenSide: (S) 76, W
(82), Semi Outdoor: 26, Outdoor: (S)104,
W(130) VIP Room: 22
• Smoking area // Yes
• Waiting staff // Yes
• Take Away // Yes
• High Chair // Yes
• Average check // SAR 78.05
• Private Room // No
• Outdoor seating // Yes
• Delivery service // No
• Valet Service // Yes (MallValet)
• Reservation // Yes
• Wi-fi // Yes
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inimitable dining experience.
三里四方
の野菜を
食べろ。
ONLY A FULL
BELLY HAS THE ANSWER
TOKYO BELLY, is a new concept of modern Japanese bistro and sake bar. Whereas bring you a broad
experience of tasty Japanese cuisine. Design for young, dynamic crowd, along with new experience of
culture with fun modern twist spray paint décor wall .
To fulfill your empty belly we served you fusion Japanese cuisine from delicious selection of ramen with
our specialty tontkotsu chicken broth soup, Signature sushi rolls, Japanese Curry, Omurice (Japanese
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drinking sake cocktail and classic. Tokyo Belly’s interior concept will be a mixture of traditional Japanese
flavored fried rice wrapped in silky egg omelets with various yummy toppings and sauces) also J-Dog
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our signature sake cocktail , sake classic, unique variety mocktail, smoothies.
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new experience to hang out with friends, Tokyo Belly is a perfect place to chilled with good music and
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(Hot dog like nothing you’ve ever tasted before with variety of Japanese toppings). For those who likes
TOKYO BELLY
MODERN JAPANESE BISTRO & SAKE BAR
GRAND INDONESIA Shopping Town
East Mall – Garden District Level 3A
Jl. M.H. Thamrin No. 1
Jakarta 10310
Phone (021) 2358 1090
OPERATION HOURS
Monday - Sunday
10am - 10.30pm
www.ismaya.com/tokyobelly
www.facebook.com/tokyobelly
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next chapter>>
www.twitter.com/tokyobelly
• SES: A/B+ (middle-high to higher class)
• Gender: Female 50% - Male 50%
• Age: 17 – 40
• Monthly income level: > IDR 3,000,000
• Education: College-educated
• Occupation: ollege student, first jobber,
entrepreneur,young executive, urban housewives
high school students, housewives
• Family life: young single, young couple, young
family
People who really enthusiast with food, looking for good food with
new ambient, loves to socialize, up to date, modern, pleasure seekers
• Type of dishes // Japanese
• Seating capacity // 120 seats
• Smoking area // Yes
• Waiting staff // Yes
• Take Away // Yes
• High Chair // Yes
• Average check // IDR 110.000 ++
• Private Room // Yes
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Psychographics
• Outdoor seating // No
• Delivery service // No
• Valet Service // Yes (Mall Valet)
• Reservation // Yes
• Wi-fi // Yes
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DEMOGRAPHICS
FOOK : PROSPERITY
YEW : FRIENDSHIP
FOOK YEW Shanghai Bistro and Bubble Tea Lab is
a fun casual Chinese eatery inspired by the tasty
delicacies from the streets of Shanghai, set in an
old-fashioned Chinese-pop-style canteen.
FOOK YEW serves an exciting re-interpretation of
classic Shanghai comfort food highlighted by its
delicious SHENG JIAN BAO (Shanghainese Pan
Fried Bun) and fun beverage creations from its
innovative BUBBLE TEA LAB.
Open all day, from brunch all through late night,
the basic idea behind FOOK YEW is to present
a different kind of fun ambiance you have never
come across in other traditional Chinese bistros/
restaurants. The restaurant design integrates
zodiacs, Chinese movies, Kung-Fu characters,
Chinese Pop Art and many more as part of its
interior.
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various fun classic Chinese cliches such as Chinese
FOOK YEW is dashing, funky Chinese, unlike
remember… it’s NOT MADE IN CHINA.
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anything you’ve ever experienced before. And
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cuisine, treat yourself to FOOK YEW.
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For the extraordinary experience in Shanghainese
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GANDARIA CITY
Mainstreet Ground Floor
Jl. Iskandar Muda 5 No. 8
Phone: +6221 2900-7897
OPERATION HOURS
• SES: A/B+ (middle-high to higher class)
• Gender: Female 50% - Male 50%
• Age: 16 - 40
• Monthly income level: > IDR 3,000,000
• Education: College-educated
Monday - Thursday (11 am - 11.00 pm)
Psychographics
• Occupation: college-students, first jobbers, young
executives,entrepreneurs, urban housewives
• Family life: young single, young couple, young
family
Friday - Sunday (11 am - midnight)
Food enthusiasts, love good food, receptive to new ideas/things,
active and critical, love to socialize, price-sensitive.
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DEMOGRAPHICS
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Jakarta Selatan - 12240
www.ismayagroup.com/FOOKYEW
wwww.facebook.com/F00KYEW
• Type of dishes // Chinese
• Seating capacity // 126 seats
• Smoking area // Yes
• Waiting staff // Yes
• Take Away // Yes
• High Chair // Yes
• Average check // IDR 100.000 ++
• Private Room // No
• Outdoor seating // Semi-Outdoor
• Delivery service // No
• Valet Service // Yes (mall valet)
• Reservation // No
• Wi-fi // Yes
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www.twitter.com/FOOK_YEW
K
itchenette Restaurant & Crêperie is a heartwarming concept from Ismaya Group, where
you are the heart and soul of our kitchen. Kitchenette
serves you home-cooked goodness, great coffee,
and various fresh off-the-kitchen comfort foods.
The kitchen is a country
in which there are always
discoveries to be made.
The interior of the dining area is filled with kitchen
dressings. Peek through our shelves and
cabinets, kitchen equipment and kitchen accessories,
you’ll find temptation in the form of sweet
integrated in a ‘structured messiness’; just like inside
luscious desserts. Enjoy them all with our
a family’s kitchen. The space is also cozy, ‘homey’,
excellent range of coffee and tea, either
and casual. It portrays the friendly atmosphere that
hot or cold, by itself or as a base for many
you feel when entering a friend’s house/kitchen. This
other refreshing beverage selections from
concept works throughout the day - from brunch
our heart-warming kitchen.
and all throughout lunch, afternoon tea, dinner, to
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late night social drinks.
In our kitchen, you will find a large selection of
galettes, crêpes, salads, and many other comfort
buckwheat flour, natural ingredients, and a dash of
Indonesia Mall, Kitchenette is now serving
love. Our light sweet crêpes are filled with every
you at Central Park Jakarta, Beachwalk Bali
delicious idea imaginable to satisfy your sweet
and soon Senayan City and other locations
tooth. Our salad bar provides freshly prepared salad
throughout Jakarta.
selections that can be served as a main course
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Having expanded from its first outlet at Plaza
or as a complement to our crêpes, and they are
deliciously dressed with our special secret-recipe
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The basic premise behind Kitchenette’s concept is to create
a social space, in the form of a restaurant/café that portrays the
experience of dining inside a kitchen of a friend whose family
members love to cook. Usually inside a kitchen or around a dining
table is where families mostly interact. It is arguably the most
important room inside the house for social interaction. Kitchenette
aspires to bring a little ‘nostalgia’ or ‘flashback’ for its customers.
right in front of you and handcrafted with organic
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foods. Our savory galettes are freshly made to order
Central Park
BEACHWALK BALI
& Crêperie
Tribeca Park Pavilion (Ground Floor)
Jalan Pantai Kuta - Bali 80361
OPERATION HOURS
Jl S. Parman Kav 28
P: 0361 8464 937
Monday - Thursday :
Plaza Indonesia
Jakarta Barat
Plaza Indonesia Extension 1st Fl.
P: 021 2920 0260
(10.00 - 10.30PM)
ismayagroup.com/kitchenette
www.facebook.com/k1tchenette
www.twitter.com/k1tchenette
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Kitchenette Restaurant
Friday - Sunday (10.00 - Midnight)
Jl. M.H. Thamrin Kav. 23 - 30
Jakarta 10310
SENAYAN CITY
P: 021 2992 3580
Ground Floor Jl. Asia Afrika 19
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P. 021 2932 0260
• SES: A/B+ (middle-high to higher class)
• Gender: Female 60% - Male 40%
• Age: 18 – 40
• Monthly income level: > IDR 3,000,000
• Education: College-educated
• Occupation: young executives, urban housewives,
college students
• Family life: young single, young couple, older
couple
food enthusiasts, love good food, receptive to new ideas/things,
active and critical, convenience-oriented, love to socialize, in the
mainstream culture, like to be “seen”
• Type of dishes // French; European
• Seating capacity // Plaza Indonesia:
120pax, CP: 124pax, Bali: 148
• Smoking area // Yes
• Waiting staff // Yes
• Take Away // Yes
• High Chair // Yes
• Average check // IDR 100.000 ++
• Private Room // No
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Psychographics
• Outdoor seating // No
• Delivery service // No
• Valet Service // Yes (Mall Valet)
• Reservation // Yes
• Wi-fi // Yes
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DEMOGRAPHICS
Sugar, spice, and everything nice.
Wait for our opening,
to taste the dreamy surprise...
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forward>
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G
SOO N
N
I
M
CO
A vintage New York style cafe
ambiance, combined with ingenious
Belgian chocolate desserts made by
true chocolatiers, creating a unique
urban concept attracting all pleasure
seekers.
Following a huge success in JakartaIndonesia, M Cafe the new cafe from
Magnum Ice Cream will soon set
it’s foot in many different countries,
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creating a worldwide phenomenon.
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OPERATION HOURS
Twitter @MyMagnumID
East Mall – Garden District
Monday - Thursday :
Facebook : Magnum
Level 3A
11am - 10pm
www.mymagnum.co.id
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GRAND INDONESIA Shopping Town
Jl. M.H. Thamrin No. 1
• Type of dishes // Asian & Western
• Seating capacity // 150 seats
• Smoking area // Yes
• Waiting staff // Yes
• Take Away // Yes (Grab&Go)
• High Chair // Yes
• Average check // IDR 50.000 ++
• Private Room // No
• Outdoor seating // Yes (Deck)
• Delivery service // No
• Valet Service // Yes (Mall Valet)
• Reservation // No
• Wi-fi // Yes
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Jakarta
OPENING SOON
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Brewing something fresh
for the city that loves to drink!
The atmosphere at SushiGroove is warm,
fun and inviting, relaxing and quite funky.
Incorporating tasty unique Japanese dishes,
SushiGroove is a trendy
yet casual sushi bar aimed
AT APPEALING to sushi and
Japanese food lovers of
all types and budgets
cool design, groovy hip music and a warm
friendly service; SushiGroove will take the
sushi-eating experience to a new level.
SushiGroove targets a market wanting quality
and value with a difference. This is the perfect
venue for a quick meal. There is no long wait
for food preparation, so it is the ideal location
In addition to our unique sushi menu, which
for the businessman on the run, the shopper
consists of 40 different items and most of them
wanting a quick fix, or even for those wishing to
unique to SushiGroove, we also serve a new
enjoy a movie. For those all-day diners who like
variety of Japanese dishes from small plates,
to dine and hang around, they can also do so
rice and noodles, japaghetti, nigiri sashimi, and
while enjoying our unique variety of beverages
set bento-box. With sushi roll prices starting
and mocktails. Relax, feel comfortable and
at Rp18,000,- and other hot food starting at
enjoy the music. Mingle amongst friends all the
Rp9,000,- SushiGroove will definitely prove to
while appreciating the delicious sushi creations
be a great value for everybody.
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SushiGroove is more
than just great sushi.
It’s a very fun way to
eat!
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on the long communal tables.
PONDOK INDAH MALL 2
MALL TAMAN ANGGREK
CITYWALK SUDIRMAN
MALL KELAPA GADING 3
GRAND INDONESIA
EMPORIUM PLUIT
PACIFIC PLACE
PARIS VAN JAVA
Ground Floor
Level 3
Level 4
GF # 05
Gourmet Walk - Ground Floor
Level 3A West Mall
Level 4
Level 5 (Urban Kitchen)
Ground Floor (Urban Kitchen)
Jl. HR Rasuna Said Kav. 62
Jl. Metro Pondok Indah
Jl. Let. Jend. S. Parman Kav. 21
Jl. KH Mas Mansyur No. 121
Jl. Bulevard Kelapa Gading
Jl.M.H Thamrin No.1
Jl.Pluit Raya Kawasan CBD Pluit
SCBD Lot 3 & 5
Jl. Sukajadi No. 137 – 139
Kuningan, Jakarta 12920
Pondok Indah, Jakarta 12310
Slipi, Jakarta 11470
Jakarta
Blok M, Jakarta 14240
Jakarta 10310
Jakarta
Jl. Jendral Sudirman
Bandung - 40162
P. 62.21.522.9955
P. 62.21.7592.1000
P. 62.21.560.9800
P. 62.21. 2555. 8553
P. 62.21. 4585.3650
P. 62.21 2358 0697
P. 62.21 6667 6336
Jakarta 12190
P. 62.22.820 63600
• SES: A/B+ (middle-high to higher class)
• Gender: Female 50% - Male 50%
• Age: 15 – 40
• Monthly income level: > IDR 3,000,000
• Education: College-educated
• Occupation: college students, first jobbers,
young executives, entrepreneur
• Family life: young single, young couple,
young family
food enthusiasts, love good food, health-conscious, adventurous,
trendy, open minded, easy going, sociable, relaxed, pricesensitive.
• Type of dishes // Japanese Fusion
• Seating capacity // 50 – 100
seats
• Smoking area // Yes
• Waiting staff // Yes
• Take Away // Yes
• High Chair // Yes
• Average check // IDR 100.000 ++
• Private Room // No
• Outdoor seating // No
• Delivery service // Yes (Limited Area)
• Valet Service // Yes (Mall Valet)
• Reservation // Weekdays only
• Wi-fi // Yes
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P. 62.21. 9448 4171
Psychographics
DEMOGRAPHICS
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next chapter>>
www.twitter.com/sushigroove
www.facebook.com/sushigroove
www.ismayagroup.com/sushigroove
GEDUNG SETIABUDI ONE
Served hot on your table or have it to go. While you’re at it, order a really
nice cold beer from our extensive range of beer brands. That’s what we call
it, folks… the best feeling in the world. Pizza & Beer time with your family,
friends, colleagues, or just hanging out with yourself at the bar listening to
great music or watching the latest sports game.
At Pizza e Birra, we commit ourselves to serving you one of a
kind Pizza with a twist, inspired by the classic traditional, old
and new pizza pies, not to mention affordable and good value
prices that don’t hurt your pocket. Surely, here you will find
one dining experience with a relaxing ambiance and the great
at old factories and warehouses.
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walls and kitchen fixture and decoration that you may only find
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an old warehouse with a modern feel. You can find old rustic
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taste of pizza and beer. The interior itself reflects a mixture of
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A delicious love
affair between
pizza and beer.
Plaza Indonesia Extension
Setiabudi One
Pizza e Birra Gandaria City
Pizza e Birra Central Park
Plaza Indonesia 5th Floor
Setiabudi One Ground Floor
Gandaria City Mall - Mainstreet
Tribeca Park Pavilion
Jl. Jend. Sudirman
Jl. HR Rasuna Said Kav.62
Ground Floor
Jl. S. Parman Kav. 28.
Jakarta, Indonesia
Jakarta Selatan
Jl. Iskandar Muda.
Jakarta Barat
P: 021 319 28070
P: 021 520 3230
akarta Selatan
P: 021 2920 0262
P: 021 2905 2953
Pizza e Birra Paris Van Java,
OPERATION HOURS
Bandung
Sunday to Thursday (10 AM – 10PM)
PVJ Ground Floor
Friday to Saturday (10 AM - Midnight)
Jl. Sukajadi No. 137-139
Bandung
www.facebook.com/pizzaebirra
• Occupation: college students, first jobers,
young executives, urban housewives,
entrepreneur
• Family life: young single, young couple,
young family
food enthusiasts, love good food, receptive to new ideas/things, active
and critical, love to socialize, influenced by peer pressure, love to hang
out with families, friends and even colleagues,brand-conscious, anchored
in popular culture, inclined for differentiation and sophistication, open
minded and quick adaption with modern products.
www.twitter.com/ pizzaebirra
• Type of dishes // Italian
• Seating capacity // -
• Smoking area // Yes
• Waiting staff // Yes
• Take Away // Yes
• High Chair // Yes
• Outdoor seating // No
• Delivery service // No
• Average check // IDR 150.000 ++
• Private Room // No
www.ismayagroup.com/ pizzaebirra
• Valet Service // Yes (Mall valet)
• Reservation // Yes
• Wi-fi // Yes
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Psychographics
• SES: A/B+ (middle-high to higher class)
• Gender: Female 45% - Male 55%
• Age: 18 – 40
• Monthly income level: > IDR 3,000,000
• Education: College-educated
DEMOGRAPHICS
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forward>
next chapter>>
P: 022 8206 4123
TM
COMING SOON
Hot and cold
combination has
never been as good
as this!
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forward>
next chapter>>
TM
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TM
JAPANESE
CASUAL
Pasta de Waraku is a a casual dining concept focused on Japanese Pasta Dishes
with a strong emphasis on ‘Healthy Eating’. With over 72 different Japanese Pasta items
and other signature dishes such as Japanese inspired Pizza and Baked Gratins, Pasta de
Waraku has introduced a new exciting menu offering that combines Italian traditional dishes
with Japanese ingredients and flavours.
All menu items are created by Japanese chefs using Japanese ingredients with Italian cooking
indulge in. Pasta de Waraku believes in providing healthier food that looks and tastes great,
all at affordable prices.
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methods; creating unique dishes that will excite pasta enthusiast with new combinations to
The restaurant decor is modern Japanese combining wood and bamboo wall treatment
against splashes of liberal red. One of the highlights of each Pasta de Waraku outlet are
favourite dishes; guests will be able to decide what they’ll be eating even before they see
the menu. Pasta de Waraku is a perfect place for any occasion, from clamorous family
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the attractive window displays which showcase Japanese made replica’s of the restaurants
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gatherings to casual business lunches.
PASTA DE WARAKU
JAPANESE CASUAL PASTa & CAFE RESTAURANT
PONDOK INDAH MALL 2
MAL TAMAN ANGGREK
Restaurant Row, Level 3
Level 2
Jl. Metro Pondok Indah Blok 3B
Jalan Letjen. S.Parman Kav. 21
Jakarta Selatan
Jakarta 11470
Phone. (021) 7592 0608
Phone. (021) 563 9590
GRAND INDONESIA Shopping Town
OPERATION HOURS
East Mall – Garden District Level 3A
Monday - Thursday :
Jl. M.H. Thamrin No. 1
11am - 10pm
Jakarta 10310
Phone (021) 2358 0916
www.ismayagroup.com/pastadewaraku
www.facebook.com/pastadewaraku
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next chapter>>
www.twitter.com/pastadewaraku
food enthusiasts, love good food, receptive to new ideas/things, active and critical, love to socialize, price-sensitive.
• Type of dishes // Japanese
• Seating capacity // 97 (GI), 108 (MTA),
86 (PIM)
• Smoking area // No
• Waiting staff // Yes
• Take Away // Yes
• High Chair // Yes
• Average check // IDR 100.000 ++
• Private Room // No
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Psychographics
• Occupation: young executives, college students,
high school students, housewives
• Family life: young single, young couple, young
family
• Outdoor seating // No
• Delivery service // No
• Valet Service // Yes (Mall Valet)
• Reservation // Yes
• Wi-fi // Yes
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DEMOGRAPHICS
• SES: A/B+ (middle-high to higher class)
• Gender: Female 55% - Male 45%
• Age: 20 – 34
• Monthly income level: > IDR 3,000,000
• Education: College-educated
Exceeding your expectations,
one bite at a time…
Ismaya Catering Co. is Ismaya Group’s dedicated catering company to address
the growing demands of premium catering services in Jakarta. Ever since 2009,
Ismaya Catering Co. has become a trusted Food & Beverage partner engaged by
its continuously growing client portfolio, from corporate events, private functions,
weddings, birthdays and elaborate large functions. The collective goal for the team
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is that every client’s wishes are fulfilled and exceeding their expectations.
The Extensive menu selection is a combination of the best food and drink selections from Ismaya’s renowned bands,
such as: Pizza e Birra’s oven-baked thin crust pizzas, Blowfish’s modern Japanese cuisine, Dragonfly and Puro’s
Spanish and Asian tapas menu, Kitchenette’s home-cooked dishes, Sushigroove’s signature sushi, Social House’s
comfort food inspired from worldwide regions, and of course, Ismaya Catering Co.’s signature dishes, which include
Indonesian local favorites.
a venue for food testings as well. The gallery is comfortably designed to mimic a home space where clients can
view dining room decor, event pictures, and select dinnerware collections for their upcoming events.
The gallery is also partnered with a one of a kind cafe concept, which showcases
multi-colored coolers offering unique and distinctive beverages from all over the
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and gallery make it convenient for clients to meet with the catering team to plan for their upcoming events and as
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The gallery was created as an additional service to our guests. Located in Grand Indonesia Shopping mall, the cafe
and sweet treats.
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beans including single origin blends. Serving a menu from heavy meals to light bites
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world, such as full-range of beers. The café also offers fantastic Indonesian coffee
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WEST MALL - Jakarta, Indonesia, 10310
@ismayacatering
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Grand Indonesia,East Mall. 5th Floor
www.facebook.com/ismayacatering
Jl. M.H. Thamrin no 1, Jakarta 10310
ISMAYA CATERING CAFE
www.ismayagroup.com/catering
OPERATION HOURS
• Occupation: college students, first jobers,
young executives, urban housewives,
entrepreneur
• Family life: young single, young couple,
young family
food enthusiasts, love good food, receptive to new ideas/things, active
and critical, love to socialize, influenced by peer pressure, love to hang
out with families, friends and even colleagues,brand-conscious, anchored
in popular culture, inclined for differentiation and sophistication, open
minded and quick adaption with modern products.
• Type of dishes // Italian
• Seating capacity // -
• Smoking area // Yes
• Waiting staff // Yes
• Take Away // Yes
• High Chair // Yes
• Average check // IDR 150.000 ++
• Private Room // No
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Psychographics
• SES: A/B+ (middle-high to higher class)
• Gender: Female 45% - Male 55%
• Age: 18 – 40
• Monthly income level: > IDR 3,000,000
• Education: College-educated
• Outdoor seating // No
• Delivery service // No
• Valet Service // Yes (Mall valet)
• Reservation // Yes
• Wi-fi // Yes
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DEMOGRAPHICS
THE NEW ISMAYA
DINING CARD!
INSTANT PROCESS, INSTANT BENEFITS! NOMINAL VALUE
IN YOUR CARDS! BIGGER SAVINGS!
• DOUBLE-UP REBATE on your birthday! Valid
for 7 days (D-Day + 6 Day Afterwards)
INSTANT process!
• Exclusive 90% SURPRISES: Seasonal ID
exclusive promotions, benefits, and
giveaways!
next chapter>>
Our lifestyle card that provides special benefits, exceptional
birthday rewards, unique seasonal privileges and many
surprises at participating Ismaya Group outlets.
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• With a selection of over 20 exciting locations,
your ID Card is welcomed at various ISMAYA
DINING outlets in Indonesia and at our
selected partner venues. Whatever the
occasion, you will find a restaurant that suits
your appetite.
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• Be the first to receive updates and invites
to special food promotions, new menus and
events.
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• Instantly get IDR 100.000 worth of rebate
value inside the card.
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forward>
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SKYE serves international ethnic cuisine
focusing mostly on Hispanic food, with some
strong integration of Middle-Eastern, and Asian
countries delicacies. The menu was created by
the Executive Chef Tim Bartholomew (Australia),
a culinary prodigy coming out of 2-chef’s hat
Bentley Restaurant & Bar in Sydney, giving a
unique twist to the usual East and West fare.
Located in the heart of the city, on the 56th
floor rooftop of BCA Tower - Grand Indonesia,
Thamrin, SKYE is established to be a “Lifestyle
Resort in The Sky” and an iconic landmark for
the city, providing a unique atmosphere for a
quick getaway for Jakartans from their daily
With its unique Southern-American influence
on its architecture and interior design, SKYE
is comprised of spacious indoor and outdoor
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hectic lives.
areas where it offers it’s patrons a one-of-a-kind
panoramic view of the city’s horizons as they
of signature dishes and drinks. SKYE’s outdoor
area is a “bistro by day, lounge by night”, while
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are invited to indulge in a sumptuous selection
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the indoor area is an “all-day dining” restaurant.
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“
A LIFSTYLE SANCTUARY
AMONG THE CLOUDS
SKYE BISTRO & LOUNGE
BCA Tower Level 56
Jl. M.H. Thamrin No.1
Jakarta Barat
www.facebook.com/SKYE.jakarta
www.twitter.com/SKYE_56
www.ismayagroup.com
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next chapter>>
FEATURED IN:
• Occupation: young executives, college students,
entrepreneurs, business owners, expatriates
• Family life: young single, young couple
Love good food, receptive to new ideas/things, active and critical,
convenience-oriented, love to socialize, in the mainstream culture,
like to be “seen”, inclined to claim self existence, hip, modern,
young and have vibrant lifestyle.
• Type of dishes // Chinese
• Seating capacity // 126 seats
• Smoking area // Yes
• Waiting staff // Yes
• Take Away // Yes
• High Chair // Yes
• Average check // IDR 100.000 ++
• Private Room // No
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Psychographics
• SES: A/B+ (middle-high to higher class)
• Gender: Female 60% - Male 40%
• Age: 19 – 35
• Monthly income level: > IDR 10,000,000
• Education: College-educated
• Outdoor seating // Semi-Outdoor
• Delivery service // No
• Valet Service // Yes (Gandaria City Valet)
• Reservation // No (until further notice)
• Wi-fi // Yes
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DEMOGRAPHICS
Dragonfly is known as one of Jakarta’s hot
spots and after being open for 8 years it is still highly
recognized as one of the leaders in the F&B (Food &
Beverages) and Entertainment industries. In spite of
that, Ismaya Group continues to be forward thinking.
We keep developing our event concept in order to
bring a fresh, more cutting edge experience to all
past, present and future Drangonflyers, which will
ultimately ensure that Dragonfly retains it’s title as
the best, top caliber F&B and entertainment venue
in Indonesia for many years to come.
The food at Dragonfly is a combination of Asian
and Spanish tapas, which people can enjoy while
socializing, relaxing and listening to the music in our
awesome ambiance.
The interior design of Dragonfly can be described as
Modern Asian incorporating among other elements,
warm wood, contemporary wall lighting, high ceilings
and it’s signature elegant and alluring leaf pattern.
These elements are combined seamlessly to create
a warm, sophisticated ambiance, which epitomizes
the essence of Asian design with a modern take
on traditional elements. The ambiance lends itself
cocktail bar or the red-hot late night party venue
that it has become famous for being. The clubby
soundtrack of disco, funky house, 80’s – 90’s and
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perfectly to either an early evening “chill-out”
deep house spun by an eclectic mix of resident
DJ’s totally rounds off the experience to create the
The name DRAGONFLY itself is chosen to represent
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ultimate clubbing destination.
people with a certain “buzz”, people with sociable
character and vibrant lifestyle. For them DRAGONFLY
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the people that this establishment caters to, i.e.
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is their nest.
OPERATION HOURS
www.facebook.com/dragonflyclub
Graha BIP – Jl Jend Gatot Subroto 23
LOUNGE/BAR
www.twitter.com/clubDRAGONFLY
– Jakarta 12930
Wednesday, Friday, Saturday:
www.ismayagroup.com/dragonfly
Phone +62 857 10 8000 03
18.00-04.00
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DRAGONFLY
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FEATURED IN:
• SES: A/B+ (middle-high to higher class)
• Gender: Female 60% - Male 40%
• Age: 21 – 40
• Monthly income level: > IDR 10,000,000
• Education: College-educated
• Occupation: young executives, entrepreneurs,
urban housewives, business owners, expatriates
• Family life: young single, young couple
open minded, hip, fun, receptive to new ideas/things, active
and critical, convenience-oriented, love to socialize, in the
mainstream culture, financially settled, like to be “seen”, and
have vibrant lifestyle.
• Type of dishes // Various
• Seating capacity // 100 (lounge),
300 seating + standing
• Smoking area // Yes
• Waiting staff // Yes
• Take Away // Yes
• High Chair // Yes
• Average check // IDR 100.000 ++
• Private Room // No
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Psychographics
• Outdoor seating // Semi-Outdoor
• Delivery service // No
• Valet Service // Yes (Gandaria City Valet)
• Reservation // No (until further notice)
• Wi-fi // Yes
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DEMOGRAPHICS
With its avant-garde design, it will stimulate
and awaken the senses. Refined and sensuous,
cuisine, created by executive chef Hugo
Adrian of San Francisco, integrating western
ingredients and techniques with traditional
Japanese cooking.
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BLOWFISH specializes in modern Japanese
Japanese design elements into its edgy and
modern decor, creating a unique nightlife
award - winning contemporary J apanese
restaurant and bar ,
experience. All in all, BLOWFISH is an
exuberant celebration of the best of Japanese
food, design, and lifestyle.
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B L O W F I S H , the highly acclaimed and
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BLOWFISH incorporates stunning ethnic
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Connected to the restaurant, the lounge at
Jl Jend Gatot Subroto Kav 42
Jakarta 12710 – Indonesia
OPERATION HOURS
RESTO:
THE WORLD – BOOK 2008
City Plaza at WISMA MULIA
W O R L D ’ B A S E D O N C O O L R E S TA U R A N T – T O P O F
O N E O F ‘ T H E C O O L E S T R E S TA U R A N T S I N T H E
BLOWFISH KITCHEN AND BAR
Lunch
Monday to Friday (11.30 – 14.00)
Dinner
Monday to Tuesday (18.00 – 22.30)
Wednesday to zSaturday (18.00 – 23.00)
LOUNGE:
Friday & Saturday (22.00 – 04.00)
www.blowfish-puro.com
www.ismayagroup.com/blowfish
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next chapter>>
www.facebook.com/blowfishjakarta
• Type of dishes // Japanese
• Seating capacity // 84 seats
(resto), 114 person (lounge),
800-900 standing
• Occupation: young executives, college students,
entrepreneurs, business owners, expatriates
• Family life: young single, young couple
• Smoking area // Yes
• Waiting staff // Yes
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• SES: A/B+ (middle-high to higher class)
• Gender: Female 60% - Male 40%
• Age: 19 – 35
• Monthly income level: > IDR 10,000,000
• Education: College-educated
Psychographics
Love good food, receptive to new ideas/things, active and critical,
convenience-oriented, love to socialize, in the mainstream culture, like
to be “seen”, inclined to claim self existence, hip, modern, young and
have vibrant lifestyle.
• Take Away // Yes
• High Chair // Yes
• Average check // IDR 150.000 ++
• Private Room // No
• Outdoor seating // No
• Delivery service // No
• Valet Service : Yes
• Reservation : Yes
• Wi-fi // Yes
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DEMOGRAPHICS
next chapter>>
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The new reconstructed Puro is now a Lounge that
sports a dark and seductive look, austere yet sexy,
classy and hip at the same time.
Puro Lounge
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City Plaza at WISMA MULIA
Jl Jend Gatot Subroto Kav 42
Jakarta 12710 – Indonesia
OPERATION HOURS
LOUNGE:
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Friday & Saturday (22.00 – 04.00)
www.blowfish-puro.com
www.facebook.com/blowfishjakarta
• Type of dishes // Various
• Seating capacity // 84 (Resto)
114 (Lounge), 800 - 900 (Standing)
• Smoking area // Yes
• Waiting staff // Yes
• Take Away // Yes
• High Chair // Yes
• Average check // IDR 150.000 ++
• Private Room // No
• Outdoor seating // No
• Delivery service // No
• Valet Service // Yes
• Reservation // No (Recommended)
• Wi-fi // Yes
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www.ismayagroup.com/blowfish
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next chapter>>
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Ismaya Live is the live / touring division of Ismaya Group, formed to channel the
Group’s passions for promoting exciting entertainment and live performances. It
aims to be the number one trusted partner for sponsors to connect their brands
with their audiences through Ismaya Live events..
ISMAYA LIVE is the latest project by the Ismaya Group, it
is our mission to gradually become the industry leaders in
Indonesia’s Live Music and Entertainment Event by bringing
in on-demand artists from all over the world and to become
the #1 partners for Sponsors to promote their products
and brands to their consumers through our events.
Our diversified events portfolio consists of leading worldrenown acts from many different genres, from Katy Pery
(Pop), David Guetta, (Electronic), Yeah Yeah Yeahs (Indie),
Bloc Party (Rock), Suede (Britpop), 2PM (K-Pop), and so
many more.
IsmayaLive annual festivals are also one of most awaited
events in the region. D.W.P (Djakarta Warehouse Project)
is the nation’s biggest and leading dance music festival,
with more than 23,000 people attending in 2012 in 1 day.
Jakarta Culinary Festival is the nation’s leading culinary
lifestyle festival, with over 40,000 people attending each
of the last 2 years. Also, because of our passion in nonmainstream music, Love Garage is also the country’s
biggest Indie Music Festival, and in 2012 pulled in almost
8000 people.
ROYKSOPP
2PM
BEBEL GILBERTO
SUEDE
CUT COPY
ZEE AVI
JAMES YUILL
EMPIRE OF THE SUN
TWO DOOR CINEMA CLUB
KINA GRANNIS
YEAH YEAH YEAHS
TAIO CRUZ
BAG RAIDERS
LIL’ JON
BLOC PARTY
THE TEMPER TRAP
THE DRUMS
SHONTELLE
M.I.A
BEN FOLDS
LADYTRON
RUSSELL PETERS
DAVID GUETTA
STEVE ANGELLO
RASMUS FABER
SIMIAN MOBILE DISCO
JUSTICE
CALVIN HARRIS
PETE TONG
A-TRAK
AVICII
MARK RONSON
MARTIN SOLVEIG
JAZZY JEFF
AXWELL
GROOVE ARMADA
BOB SINCLAR
DASH BERLIN
SEBASTIAN INGROSSO
KASKADE
DIGITALISM
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KATY PERRY
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www.ismayalive.com
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DJAKARTA WAREHOUSE PROJECT (DWP) is Indonesia’s
biggest & leading annual dance music festival,
consistently featuring a selection of International and
Indonesia’s best electronic artists / djs in one-of-a-kind
dramatic décor, and completed with the best quality
production of sound, lights and music.
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Indonesia’s Biggest
Dance Music Festival
next chapter>>
EMMA HEWITT
CALVIN HARRIS,
BRODINSKI
LIFELIKE
COSMIC GATE
PAUL VAN DYK
GESAFFELSTEIN
KASKADE
CHUCKIE
KNIFE PARTY
LATE NIGHT ALUMNI
BOB SINCLAR
DASH BERLIN
MARKUS SCHULZ,
NINA KRAVIZ
BOTTLESMOKER
FERRY CORSTEN
A-TRAK
ANGGER DIMAS,
LADYTRON
DAVID MORALES
Since it’s incarnation in 2009, the attendances of Electronic Dance Music lovers at D.W.P have grown rapidly. 2009 pulled in 3000
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CYBERJAPAN
people, 2010 pulled in 5000 people, 2011 pulled in 9000 people, and the latest in 2012 pulled in a strong 23,000 people over 1 day.
2012-edition of D.W.P featured the massive line-up of Avicii, Calvin Harris, Paul van Dyk, Knife Party, Markus Schulz, A-Trak, Porter
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PORTER ROBINSON,
Robinson, Brodinski, Gesaffelstein, Late Night Alumni, Nina Kraviz, Angger Dimas, Cyberjapan, and 20 of Indonesia’s leading EDM local
heroes.
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AVICII
One Month of Good Food,
Good Drinks, and Good Fun!
JCF
(Jakarta Culinary Festival) is a one-month long festival that covers
a multitude of new and exciting F&B related events from raw
materials to finished products. It is a perfect event for all Jakarta foodies to taste,
learn, and experience various food creations from many culinary experts, restaurants,
and high-quality products from different F&B suppliers. There are many goals for
JCF, amongst them building a stronger culinary community in Indonesia, offering an
tourism industry in Indonesia.
JCF is organized by Ismaya Catering Co. together with Ismaya Live. On organizing JCF,
Frans Widjaja, JCF’s Managing Director, comments: “Organizing a festival like this is
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educational forum for exchange amongst culinary enthusiasts and contributing to the
fun yet very complex—in terms of matching the artists’ (chefs) schedules, matching
government, hotel, airlines, the media, and the list goes on. The preparation also
requires a lot of finesse as we’re dealing with many people from all over the world
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the support from sponsors and various partners, not just F&B-related, but also the
and teamwork. It’s like building a massive puzzle where we have to gather everything
and put every piece in its place at the right time. We’re very fortunate that we have a
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who are experienced and well known in the industry. It takes a lot of time, patience
growing Ismaya Group family as well as culinary trade partners who have a common
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vision to support the growth of the festival.”
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forward>
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Vindex Tengker
George Colambaris
Staying true to the original concept, JCF 2012 is a one-month festival
that features tantalizing fun filled culinary events at various venues. It
was kicked off with a Grand Opening Expo, featuring Indonesian and
International chefs performing cooking demos, partner venues offering
a taste of their restaurant menus, delicious food and beverage suppliers
showcasing their latest and greatest products, trade experts offering
educational classes, and many more. JCF is a perfect event for all Jakarta
next chapter>>
www.jakartaculinaryfestival.com
International master chefs and Indonesia’s culinary stars, as well as high-
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quality products from different F&B suppliers.
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foodies to taste, learn, and experience various food creations from
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Mario Batali
If you are after a culinary
journey with a twist at
reasonable prices, Kitchenette’s
food and homey atmosphere will
not disappoint.” -JAKARTA GLOBE
JAKARTA CULINARY FESTIVAL
IT’S More than just making mouths
water, the festival gives visitors a
chance to learn about the latest
trends in the culinary world.
-THE JAkART POST
BLOWFISH
Blowfish is arguably one of
the most happening places in
Jakarta. This is a place to be
seen, where people can chill
out in style, dressed to kill.
-THE JAkART POST
SOCIAL HOUSE
Tasty asian-fusion dishes and good
wines matched with views of bustling
Jalan Thamrin below.
-SUPER FUTURE
SOCIAL HOUSE
SOCIAL HOUSE: A wonderful spot
at which to sip a cocktail while
watching the sun set over the city
streets and the sky grow dark
behind the well-lit fountain.”
DRAGONFLY
MAGNUM CAFE
Dragonfly makes it long-standing
favourite among the hip crowd
and keeps it at the forefront of
the industry
MAGNUM CAFE: The new incarnation of
the cafe riffs on just about every
trend now taking hold in Jakarta.”
-DestinAsian MAGAZINE
-JAKARTA GLOBE
DRAGONFLY
“DRAGONFLY : Glistering
in the dark in Jakarta
-WALLPAPER THAI
MAGNUM CAFE
The Magnum Cafe in
Indonesia received a
healthy response, with
longer lines than Krispy
Kreme doughnuts.
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KITCHENETTE
-BANGKOK POST
SOCIAL HOUSE
DUBAI
Good food quality and
really nice atmosphere.
Great casual spot.
-TabletHotels.com
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All in all, Blowfish is an
exuberant celebration if the
best of Japanese food, design and
lifestyle // Jakarta’s swankier
establishment..! -DestinAsian MAGAZINE
“SKYE : The Jakartabased restaurant
group Ismaya has
quietly assembled an
impressive portfolio,
and its latest
venture Skye, on the
rooftop of Jakarta’s
BCA Tower, is no
exception.” -WALLPAPER
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BLOWFISH
SKYE
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PEOPLE HAVE
BEEN TALKING ABOUT US
FROM PRINT TO SCREEN,RADIO TILL
INTERNET, THEY SAY....
“DRAGONFLY: Inside this super-trendy bastion of VIP cool,
strobes and columns of blue, red and gold light keep things
pulsing. Celebrity DJs are an act in and of themselves.”
-FROMMERS
JAKARTA
CULINARY
FESTIVAL 2012
A wonderful event,
gathering celebrity
chefs and culinary
experts, presenting
delicious treats and
food bazaar in one
place.” -JAKARTA GLOBE
SOCIAL HOUSE
This trendy but laid-back loungestyle cafe is perfect for a relaxing
meal and a bottle of wine. -FROMMERS
DRAGONFLY
“fetchingly stylish and seductively
intimate.” -LIFESTYLE + TRAVEL
SOCIAL HOUSE
Social House, the name says it all. This
place is undoubtedly home to all things
social in Jakarta. -TIMEOUT JAKARTA
SOCIAL HOUSE DUBAI (UAE)
BLOWFISH
funkadelic restaurant with an avant-garde ethos and excellent
modern Japanese cuisine. Attached to the restaurant is a supertrendy bar of the same name with raging DJs, club-standard black
furniture and walls, funky lighting and plenty of beautiful people.”
-Frommers
SOCIAL HOUSE: The chic, pale wood–clad Social House is
one of the city’s coolest hangout spaces.” -Travel and Leisure Asia
AND MANY MORE...
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SOCIAL HOUSE JAKARTA
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The success of the cafe, which features the iconic
chocolate-coated ice cream on a stick, is a tribute to
the rising power of the middle-class, empowered by
robust demand and growing investment in the farflung archipelago. -Reuters
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MAGNUM CAFE
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When you can’t decide whether you’re craving for
something Asian or Western, hit this affordable
all-day Eclectic in Dubai Mall, which whips up an
almost overwhelming variety of international
cuisines all decent, some exeptional. The decor
is an amazing blend of classy and rustic with
wooden crates and merchandise-stocked shelves
galore, but an open plan means you might have
mall-goers staring at you while you eat, so try to
snag a table with great views of Dubai Fountain.
P.S. NO alchohol. -ZAGAT
Head of Public Relations : kikiutara@ismayagroup.com
Group Marketing Manager : febby@ismayagroup.com
Membership Department : 0818 99 4343 (Mon – Fri, 9am – 6pm)
Recruitments : ismayagroupcareer.wordpress.com